Consumer Dynamics
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Consumer Dynamics Employees
UM Worldwide September 2015 - Present
Havas Worldwide January 2013 - March 2015
Freelance Brand Strategist May 2012 - December 2012
Consumer Dynamics October 2011 - April 2012
Ogilvy & Mather July 2011 - September 2011
Syndio Social, LLC. January 2011 - June 2011
J. Walter Thompson Worldwide June 2010 - August 2010
Student Consultants for Non-Profit Organizations at Northwestern University March 2009 - March 2010
Atlantic Records June 2009 - September 2009
The VOX Collective: Hispanic Marketing and Advertising June 2009 - September 2009
Skills
Social Media Marketing, Blogging, Integrated Marketing, Brand Management, Social Media, Market Research, Digital Marketing, Digital Strategy, Marketing Strategy, Advertising, Marketing Communications, Customer Insight, Digital Media, Copywriting, Creative Direction, Marketing, Email Marketing, PowerPoint, Brand Architecture, Strategic Planning, Strategy, Brand Development
Education
Northwestern University 2007 — 2011
Bachelor's Degree, Major: Communications Studies, Minor: Business Institutions Program
New York University 2011 — 2013
Master's Degree, Integrated Marketing & Brand Management
Allison Dryja June 2014 - Present
Brand Now July 2013 - June 2014
Consumer Dynamics December 2011 - July 2013
LanguageWorks March 2008 - November 2011
Stephen Haller Gallery January 2008 - March 2008
International Language Academy September 2006 - November 2007
Skills
Market Research, Marketing Communications, Marketing, Integrated Marketing, Positioning, Marketing Strategy, Consumer Insight, Editing, French, Global Marketing, Consumer Behaviour, Business Strategy, Proofreading, PowerPoint, Intuitive Eating, Nutrition, Wellness Coaching, Lifestyle Coaching, Healthy Eating, Coaching, Nutritional Counseling, Body Image, Personal Development, Wellness, Emotional Intelligence, Healthy Lifestyles, Self-confidence, Self-esteem, Self Management, Nutrition Education, Eating, Binge Eating, Emotional Design, Emotional Problems, Emotional Freedom, Creative Problem Solving, Emotional Branding, Fresh Ideas, Idea Generation, Branding Ideas, Global Strategy, Proficient Typing Skills, Consumer Goods, Personal Branding
Education
Hamilton College 2002 — 2006
Bachelors of Arts, French Language, Studio Art
Newton Country Day School 1998 — 2002
HS Diploma
Levin Fishbein Sedran & Berman September 2015 - Present
Segal McCambridge Singer & Mahoney May 2010 - August 2015
Superior Court of Pennsylvania August 2007 - May 2010
Montgomery County Court of Common Pleas April 2007 - August 2007
Montgomery County Public Defender's November 2006 - April 2007
Consumer Dynamics October 2001 - August 2003
SS+K July 2000 - August 2001
Skills
Civil Litigation, Product Liability, Public Liability, Toxic Tort, Litigation, Legal Writing, Courts, Personal Injury, Trials, Appeals, Legal Research, Depositions, Liability
Education
Widener University School of Law 2003 — 2006
J.D., Law
The Johns Hopkins University 1996 — 2000
B.A., International Relations
Oak Knoll School 1992 — 1996
Weber Shandwick October 2014 - Present
Weber Shandwick June 2013 - October 2014
The New York Times January 2013 - May 2013
Consumer Dynamics June 2012 - August 2012
The Office of Senator Kirsten E. Gillibrand October 2009 - May 2010
Skills
Microsoft Office, Editing, Non-profits, Research, Marketing, Social Media, Blogging, Nonprofits, Market Research, Marketing Strategy, Social Media Marketing
Education
Barnard College 2009 — 2013
Bachelor of Arts (B.A.), Sociology
Columbia University in the City of New York 2009 — 2013
American Community School at Beirut 2007 — 2009
IB Diploma
IC Beirut
Consumer Dynamics April 2015 - Present
Young & Rubicam November 2013 - April 2015
Havas Media July 2011 - August 2012
Megna Hot Glass January 2007 - July 2012
Havas Media June 2010 - August 2010
Skills
Advertising, Facebook, Adobe Creative Suite, Social Media, Social Media Marketing, Digital Strategy, InDesign, Digital Marketing, Creative Strategy, Digital Media, Brand Management, Integrated Marketing, Google Analytics, Brand Development
Education
School of Visual Arts 2012 — 2013
Master's degree, Branding
Georgetown University 2007 — 2011
Bachelor's degree, Marketing
Consumer Dynamics September 2013 - Present
Freelance November 2012 - September 2013
Catalyst Newspaper January 2011 - May 2012
Ritt Kellogg Climbing Gym January 2011 - May 2012
Catalyst Newspaper January 2010 - May 2012
Skills
Editing, Creative Writing, Microsoft Office, Research, Social Media, Blogging, Microsoft Word, PowerPoint, Copy Editing, Public Speaking, Microsoft Excel, Journalism, Facebook, Proofreading, InDesign, English, Customer Service, Poetry, Writing, Newspapers, Advertising
Education
Colorado College 2007 — 2012
Bachelor of Arts (BA), Philosophy and Poetry Writing (double major)
Colorado College 2007 — 2012
Bachelor of Arts (BA), Philosophy and English Creative Writing (Double Major)
Colorado College Mediterranean Semester
Sterling Brands June 2012 - Present
Early Bird Espresso 2015 - 2015
Early Bird Espresso 2015 - 2015
Consumer Dynamics October 2007 - June 2012
Polar Design 2006 - 2007
Tesoro Beer 2001 - 2006
boo.com September 2000 - September 2001
Sony September 1997 - October 1998
Education
New York University 1992 — 1997
BA, Economics
Bronx Science
Princeton HealthCare System Foundation July 2011 - September 2012
Consumer Dynamics May 2010 - November 2010
NYC Department of Cultural Affairs June 2009 - August 2009
Creative Artists Agency 2005 - 2008
CASANOVA 2004 - 2005
Skills
Social Media, Financial Modeling, Research, Nonprofits, Strategy, Business Strategy, Fundraising, Editing, Event Planning, Public Speaking
Education
Columbia University - Columbia Business School 2008 — 2010
MBA
Princeton University 1997 — 2001
AB
Consumer Dynamics 2008 - Present
TrustedPeer December 2013 - Present
Kraft Foods 1981 - 1987
Kraft General Foods 1981 - 1987
Kraft General Foods 1981 - 1987
Skills
Strategy, Marketing Strategy, Advertising, Brand Architecture, Customer Insight, Segmentation, Market Research, Social Media Marketing, Integrated Marketing, Digital Strategy, Brand Development, Marketing Research, Brand Management, Competitive Analysis
Education
Columbia University - Columbia Business School 1980 — 1981
MBA, Finance and Marketing
Occidental College 1971 — 1975
BA, Asian Studies
Consumer Dynamics May 2014 - Present
Perch Interactive, Inc December 2013 - May 2014
Streng September 2013 - February 2014
Samsung Electronics America June 2013 - August 2013
Los Angeles Museum of the Holocaust July 2010 - May 2012
USC Hillel Foundation August 2008 - May 2010
Whitney Museum of American Art 2007 - 2008
Skills
Entrepreneurship, Nonprofits, Fundraising, Research, Team Building, Volunteer Management, Non-profits, Leadership, Product Marketing, Business Development, Strategy, Brand Development..., Product Development, Marketing, Business Strategy, Competitive Analysis
Education
Columbia Business School 2012 — 2014
Master of Business Administration (MBA), Strategy & Management
USC 2008 — 2010
Master of Arts (M.A.), Public Art Studies, 3.9
Brandeis University 2003 — 2007
Bachelor of Arts (B.A.), Art History, International & Global Studies, Peace, Conflict & Coexistence Studies, 3.7
HERE, a Nokia company June 2003 - Present
NAVTEQ April 2001 - June 2003
Navigation Technologies July 1997 - March 2001
Navigation Technologies February 1993 - June 1997
SEI Intormation Technology December 1990 - January 1993
Consumer Dynamics 1987 - 1990
Skills
Location Based Services, GIS, GPS, Mobile Applications, Mobile Devices, Agile Methodologies, Product Management, Go-to-market Strategy
Education
Michigan State University
Bachelor of Arts (BA)
Consumer Dynamics July 2014 - Present
MediaCom May 2012 - July 2014
Rosetta September 2011 - May 2012
Rosetta September 2009 - August 2011
Rosetta August 2007 - August 2009
Deutsche Bank January 2007 - August 2007
Heartland Payment Systems May 2006 - January 2007
Self-employed private tutor 2000 - 2007
Skills
Proficient in Microsoft..., SPSS, Analytics, Segmentation, Market Research, Data Analysis, Marketing Strategy, Media Strategy, Digital Strategy, Consulting, Competitive Analysis, MRI, Simmons, Customer-focused, Account Management, Project Management, Qualitative &..., Screening Resumes, Resume Writing, Resume, Customer Insight, Web Analytics, Digital Media, Direct Marketing
Education
Columbia University in the City of New York 2003 — 2007
B.A., Economics and Philosophy
Bronx High School of Science 1999 — 2003
Regents Diploma, General
Batten & Company (BBDO Consulting) February 2014 - Present
Consumer Dynamics June 2013 - February 2014
The Bank March 2008 - June 2013
My Agency UK September 2005 - December 2006
Euro RSCG London September 2003 - May 2005
McCann Erickson/Magic Hat - London September 1999 - September 2003
Turner Broadcasting September 1998 - September 1999
TBWA Chiat/Day 1994 - 1999
Skills
Brand Architecture, Digital Strategy, Integrated Marketing, Creative Strategy, Relationship Marketing, Digital Marketing, Customer Insight, Marketing Research, Creative Direction, Advertising, Marketing, Brand Development, Concept Development, Digital Media
Education
James Madison
Syracuse University
Communications
Red Antler February 2014 - Present
Consumer Dynamics January 2011 - January 2014
Widmeyer Communications May 2010 - December 2010
Digitas August 2007 - April 2010
Hearst May 2006 - August 2006
Skills
Advertising, Integrated Marketing, Social Media, Digital Strategy, Digital Marketing, Consumer Insight, Marketing, Consumer Behaviour, Public Relations, Consumer Insight..., Digital Media, Strategic Insights, Brand Management, Marketing Research, Positioning, Brand Architecture
Education
Washington University in St. Louis 2003 — 2007
BA, History, Spanish
Pontificia Universidad Católica de Chile 2005 — 2005
Bachelor's degree, History
Rafkin & Company 2002 - Present
Consumer Dynamics 2010 - 2015
Siegel+Gale 2008 - 2010
FutureBrand May 2001 - December 2002
Savos, Inc. 1999 - 2001
Nickelodeon 1996 - 1997
Nabisco 1994 - 1996
Pillsbury Company 1991 - 1994
Merrill Lynch 1986 - 1989
Skills
Brand Architecture, Customer Insight, Positioning, Marketing Strategy, Digital Strategy, Integrated Marketing, Digital Marketing
Education
Northwestern University - Kellogg School of Management 1989 — 1991
MBA
Brown University 1982 — 1986
BA
London School of Economics and Political Science 1984 — 1984
Semester Abroad
Skype March 2013 - Present
Microsoft Corporation June 2010 - March 2013
Microsoft Corporation June 2008 - June 2010
Herman Miller May 2006 - May 2008
Herman Miller Inc January 2001 - May 2006
Belwith International 1999 - 2001
Kellogg Company January 1998 - December 1998
Consumer Dynamics 1997 - 1997
Lubin Lawrence, Inc. 1995 - 1997
Skills
Envisioning, Design Srategy, Ideation, User Experience, User-centered Design, User Scenarios, Product Development, Product Innovation, User Research, Design Strategy, Strategy, User Experience Design, Cross-functional Team..., Program Management, Experience Design, Design Thinking, Idea Generation, Designs, Information Architecture, Leadership, Focus Groups, Human Computer..., Persona, Rapid Prototyping
Education
Cornell University 1993 — 1995
MS
National Taiwan University 1988 — 1992
BS
Lippincott August 2014 - Present
?What If! Innovation Partners October 2012 - August 2014
Opera Solutions September 2010 - July 2012
Freelance 2009 - September 2010
Consumer Dynamics November 2006 - August 2009
Agnelo Pacheco Advertising August 2004 - December 2005
Pirelli Tyres January 2003 - August 2004
Ogiva Advertising August 2000 - December 2001
Education
Parsons Paris School of Art + Design 2009 — 2010
Atelier of Art
New York University 2006 — 2007
Certificate
Universidade Presbiteriana Mackenzie 2000 — 2004
Bachelor's degree
FCB Health June 2015 - August 2015
Cozy Thai Bistro January 2015 - May 2015
American Advertising Federation National Student Advertising Competition September 2014 - April 2015
Impressions WHQ, Inc. August 2014 - December 2014
Consumer Dynamics May 2014 - August 2014
United Stations Radio Networks May 2014 - August 2014
Rangoon Ruby June 2013 - August 2013
Penn State University January 2012 - December 2012
Rick's Ice Cream May 2012 - August 2012
The Bank June 2010 - June 2010
Skills
Creative Writing, Writing, Leadership, Organizational Skills, Research, Focus Groups, Qualitative Research, Surveying
Education
Penn State University 2011 — 2015
Bachelor of Arts (B.A.), Advertising and Public Relations, 3.31
Henry M. Gunn High School 2007 — 2011
Grey Group June 2012 - Present
Our Club Collection, LLC + Various Clients January 2012 - July 2014
MRM Worldwide May 2011 - November 2011
Rosetta March 2010 - May 2011
FCB Global February 2007 - December 2009
OgilvyOne December 2005 - February 2007
Grey Healthcare Group July 2004 - November 2005
Consumer Dynamics December 2003 - June 2004
OgilvyOne Worldwide July 2000 - November 2003
Saatchi & Saatchi Healthcare 1998 - 2000
Skills
Marketing Strategy, Planning, Brand Development, CRM Strategy, Customer Experience, Customer Retention, Contact Strategy, Brand Architecture, Integrated Marketing, Customer Acquisition, Loyalty Marketing, Digital Marketing, Segmentation, Database Marketing, Healthcare Marketing, DTC, Mobile Marketing, Brand Management, Market Research, Brand Extension, Qualitative Research, Quantitative Research, trends, CRM, Strategy, Marketing, Digital Strategy, Creative Direction, Multi-channel Marketing, E-commerce, Marketing Research, Strategic Partnerships, Start-ups, Relationship Marketing, Advertising, Interactive Marketing, Mobile Devices, Business Development
Education
University of Pennsylvania - The Wharton School 1993 — 1995
MBA, Marketing
Yale University 1984 — 1988
BA, Economics/Political Science
Publicis January 2011 - Present
Independent Consultant June 2010 - December 2010
Schematic November 2007 - June 2010
Draftfcb May 2005 - November 2007
Consumer Dynamics April 2004 - May 2006
Jack Morton Worldwide January 2003 - April 2004
Razorfish March 2000 - May 2002
Lippincott January 1995 - March 2000
Saatchi & Saatchi Advertising November 1990 - January 1995
DDB August 1987 - October 1990
Education
Stanford University 1981 — 1985
BA, International Relations, Economics
Lowell High School
Consumer Dynamics Vice PresidentKraft FoodsSeptember 1981 - March 1987
Education
Columbia University - Columbia Business School 1980 — 1981
Occidental College 1971 — 1975
BA, Asian Studies
Lippincott 2013 - Present
Consumer Dynamics August 2008 - March 2012
CBX April 2012 - 2012
Revlon February 2006 - May 2008
Procter & Gamble August 2000 - January 2006
Skills
Strategy, Innovation, Consumer Insights, Brand Architecture, Customer Insight, Positioning, Brand Management, Innovation Consulting, Product Innovation, Marketing, Consumer Behaviour, Marketing Strategy, Strategic Thinking, Consumer Insight, Product Development, Market Research, Marketing Research, Brand Equity, Brand Development, Consumer Products, FMCG, Branding, Global Marketing, Branding
Education
Duke University - The Fuqua School of Business
MBA, Business
Vanderbilt University
Consumer Dynamics ChairmanCity of Manassas Electoral BoardMarch 1997 - February 2015
U. S. Army June 1965 - December 1995
Toy/Game Industry December 1975 - January 1987
Northern Virginia Community College July 1975 - December 1976
Skills
Strategic Planning, Small Business, Budgets, Public Speaking, Customer Service, Microsoft Excel, Microsoft Word, Project Management, Negotiation, Leadership, Management Consulting, Research, Team Building, Outlook, Program Management, Accounting, Government, Fundraising, Editing, Marketing, Contract Negotiation, Project Planning, Nonprofits, Event Management, Public Relations, New Business Development, Management, Event Planning, Team Leadership, Market Research, Policy, Marketing Strategy, Strategy, Online Advertising, Marketing Communications, Advertising, Social Media Marketing
Education
Texas A&M University 1961 — 1965
Bachelor of Business Administration (BBA), Finance, General
Unilever April 2015 - Present
Bayer Consumer Care July 2013 - March 2015
Columbia Business School January 2012 - May 2013
Consumer Dynamics March 2010 - December 2011
Brand Buzz June 2007 - March 2010
Skills
Consumer Insights, Consumer Behavior, Consumer Goods Marketing, Marketing Research, Integrated Marketing, Marketing Strategy, Advertising, Competitive Analysis, Brand Development, Brand Architecture
Education
Columbia Business School 2012 — 2013
Master of Business Administration (MBA)
Columbia University in the City of New York 2003 — 2007
BA, English
Batten & Company November 2014 - Present
Consumer Dynamics May 2012 - November 2014
Freelance September 2011 - April 2012
Luxottica Group October 2010 - September 2011
WGSN October 2005 - October 2010
Skills
Consumer Insights, Qualitative Market..., Qualitative Research, Ethnography, Editing, Writing, Report Writing, Writing Skills, Corporate Branding, Trend Forecasting, Customer Insight, Brand Architecture, Brand Development, Fashion, Branding & Identity, Brand Equity, Marketing Strategy, Strategy, Journalism, Brand Management, Trend Analysis, Future Trends, Competitive Analysis, Interviews, Marketing Research, Consumer Insight
Education
McGill University 1999 — 2002
B.A., Humanities
Neon Butterfly March 2013 - Present
Publicis Kaplan Thaler July 2011 - March 2013
Publicis Advertising August 2006 - May 2009
JWT April 2005 - August 2006
Consumer Dynamics November 2004 - April 2005
Skills
Advertising, Marketing, Leadership, Management, Logo Design, Yoga, Time Management, Integrated Marketing, Digital Strategy, Interactive Marketing, Digital Marketing, Creative Strategy, Windows, Inventory Management, Social Media Marketing, Interactive Advertising, Social Media, Brand Development, Brand Architecture, Marketing Strategy, Copywriting, Java, Data Entry, Marketing Communications
Education
Columbia University in the City of New York 1998 — 2001
Bachelor's degree, History