GfK Custom Research
Industry: Media company
DescriptionHeadquarters: United States of America Founded: 1974 Parent organization: GfK Subsidiaries: GfK Strategic Innovation, GfK Interscope LLC People also search for: Knowledge Networks, GfK US, LLC, GfKFeedbackDisclaimer Claim this knowledge panel Knowledge ResultSee outside Moved, closed, or was never hereReportGFK Mystery ShoppingWebsiteDirections Saved (0) Saved Save 1 Google review Market researcher in New York City, New York Address: 401 Park Ave S, New York, NY 10016 Phone: (800) 813-2313Place name: : : : : Website: : Hours: Category: : Website: https://www.gfkmysteryshops.com/GfK.smart.SASSIE/contact-us.aspx Category: Market Researcher Suggest an editUnable to add this file. Please check that it is a valid photo. Unable to add this file. Please check that it is a valid photo. · Own this business?Add missing informationAdd business hours Unable to add this file. Please check that it is a valid photo. Questions & answers Ask a questionBe the first to ask a question Add a photoThanks for sharing!Your photo will be posted publicly on Google.Contribute MoreDoneUpload public photos of GFK Mystery Shopping Posting publicly on the Web Write a review Reviews 1 Google review
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GfK Custom Research Employees
Spyder Trap December 2014 - Present
Spyder Trap October 2013 - Present
Media Loft November 2012 - October 2013
Freelance June 2012 - November 2012
Hello Viking June 2009 - June 2012
Compatible Technology International April 2009 - October 2011
Range Life Entertainment 2009 - 2010
VCD Nepal November 2008 - March 2009
Watoto Wa Baraka September 2008 - November 2008
GfK Custom Research March 2007 - August 2008
Skills
Copywriting, Content Strategy, Creative Direction, Video Editing, SEO, Editing, Public Speaking, Final Cut Pro, Creative Writing, Screenwriting, Customer Insight, Music Production, Film Editing, Mobile Technology, Digital Copywriting, Market Research, Script Supervision, Canon DSLR, HD Camera Operation, Apple Motion, Google Adwords, Social Media Marketing, Marketing
Education
University of Colorado at Boulder 2002 — 2006
Bachelors, History, Film, Geology, Creative Writing
Hopkins High School 2000 — 2002
Edelman April 2014 - Present
Digitas July 2013 - March 2014
Energy BBDO March 2008 - July 2013
Element 79 March 2004 - February 2008
Frankel June 2000 - March 2004
Frank Lynn & Associates July 1999 - June 2000
GfK Custom Research May 1998 - September 1998
IRI February 1994 - August 1997
Wonderland Records May 1989 - May 1992
Skills
Youth Marketing, Corporate Social..., Market Research, Consumer Behaviour, Strategic Thinking, Customer Insight, Segmentation, Marketing Research, Interactive Marketing, Advertising, Digital Marketing, Integrated Marketing, Brand Management, Media Planning, Blogging, Creative Strategy, CRM, Consumer Insight, Management, Brand Architecture, Strategy, Marketing, Marketing Communications, Creative Direction, Social Media Marketing, Shopper Marketing, B2B, Qualitative Research, Mobile Marketing, Leadership, Product Development, Relationship Marketing, Brand Development, Digital Strategy, Digital Media, Email Marketing, Interactive Advertising, Online Advertising, Corporate Branding, Direct Marketing
Education
University of Wisconsin-Madison - School of Business 1997 — 1999
MBA, A.C. Nielsen Center For Market Research
University of Delaware 1985 — 1989
B.S., Economics
ORC International September 2014 - Present
Ipsos September 2010 - July 2014
MRops, Inc. January 2010 - July 2010
TNS April 2003 - January 2010
MarketTools September 2002 - April 2003
Greenfield Online 2000 - 2001
GfK Custom Research September 1995 - May 2000
Skills
Customer Insight, Segmentation, Marketing Research, Quantitative Research, Advertising Research, Questionnaire Design, Market Research, Focus Groups, Consumer Behaviour, Brand Equity, Survey Design, Online Research, Brand Loyalty, Analytics, Financial Services, Report Writing, Questionnaires, Ethnography, Shopper Marketing, Competitive Analysis, Survey Research, Market Analysis, Business Development, Leadership, Market Intelligence, Business Insights, Data Collection, Consumer Insight, Competitive Intelligence, Qualitative Research, Research Design, Primary Research, FMCG, Strategy, Brand Architecture, Nielsen, Voice of the Customer, Positioning, Quantitative Analytics, Product Innovation, Marketing Analytics, SPSS, Predictive Analytics, Predictive Modeling, Secondary Research, Database Marketing, Global Marketing, Pricing Strategy, Consumer Products, Client Services
Education
Saint Cloud State University - G.R. Herberger College of Business 1990 — 1994
BS, Marketing
Brown Deer
Convergys January 2014 - Present
Jostens January 2012 - April 2012
Thomson Reuters January 2005 - February 2010
Thomson Reuters July 2000 - January 2005
Heakin Research August 1999 - January 2000
GfK Custom Research July 1997 - August 1999
Sheraton January 1996 - May 1997
Skills
Market Research, Online Research, Competitive Analysis, Web Site Production, Competitive Intelligence, Quantitative Research, Marketing, Leadership, Segmentation, Marketing Strategy, Analytics, Strategy, Project Management, Customer Insight
Education
Texas Tech University
B.A, Sociology
Traceable Change 2014 - Present
GfK Custom Research 2013 - 2014
Young & Rubicam 2012 - 2013
Kikkerland Design inc. March 2012 - March 2012
Materious February 2012 - February 2012
PHX inc. 2010 - 2012
Skills
User Experience, Industrial Design, User-centered Design, Product Development, Product Design, Design Strategy, Concept Development, Adobe Creative Suite, Illustrator, Research, Graphics, Concept Design, Interaction Design, Sketching, Design Thinking, Graphic Design
Education
University of Illinois at Chicago 2007 — 2011
B.F.A. - Cum Laude, Industrial Design
The Royal Danish Academy of Fine Arts
Furniture Design and Manufacturing
Northwest Environmental Training Center March 2011 - Present
Causality, LLC January 2011 - Present
GfK Custom Research June 2008 - December 2010
Freelance 2001 - December 2010
Kaplan Test Prep and Admissions January 2007 - May 2008
Freelance TV Production 2000 - 2008
Impossible Dream Productions August 1998 - July 2007
entertainment works Inc. July 2001 - December 2006
Termite Art Productions August 2000 - July 2001
Skills
Video Production, Editing, Producing, Social Media, Television, Directing, Marketing, Acting, Video, Casting, Public Speaking, Nonprofits, Comedy, Post Production, Social Media Marketing, Leadership, Media Production, Reality, Commercials, Budgets, Training, Management, Film, Team Building, Documentaries, Strategy, Entertainment, Final Draft, Short Films, Process Scheduler, Recruiting, Project Planning, Program Management, Project Management, Public Relations, Market Research, Social Networking, Screenwriting, Film Production, Final Cut Pro, Avid Media Composer, Web Video, HD Video, Cinematography, Guerrilla Marketing, E-Learning, Adobe Creative Suite, Adobe Captivate, Music Videos, Avid
Education
University of Southern California 1989 — 1993
B.A., Political Science and Theatre
Christian Brothers Academy 1985 — 1989
High School
School of Visual Concepts
GfK February 2008 - Present
GfK Custom Research March 1999 - February 2008
Angus Reid Group 1990 - 1995
Skills
Advertising Research, Customer Insight, Marketing Research, Questionnaire Design, Market Research, Segmentation, Focus Groups, Qualitative Research, Survey Design, Online Research, Competitive Intelligence, Consumer Behaviour, Statistics, Questionnaires, Primary Research, Analytics, Brand Equity, Market Intelligence
Education
Boston University - School of Management 1977 — 1981
BSBA, Marketing
GfK January 2013 - Present
CEB Iconoculture November 2009 - January 2013
Hetty4 Consulting September 2009 - January 2010
Littlefield Brand Development April 2008 - August 2009
GfK Custom Research November 1997 - April 2008
NOP World September 2001 - May 2006
Roper Starch Worldwide September 1998 - August 2001
Response Analysis November 1997 - August 1998
Decision Insight January 1997 - October 1997
FlaspohlerRose February 1995 - January 1997
Skills
Market research design, Market Research Project..., Data Analysis, Sample Design, Questionnaire Design, Applied statistical..., Social Media Measurement, Quantitative Research, Quantitative Analytics, Qualitative Research, Presenter, Microsoft Excel..., Microsoft PowerPoint..., SPSS, Global Data..., Global Data Collection, Marketing Research, Customer Insight, Market Research, Analytics, Brand Development, Strategy, Marketing, Consumer Insight, Management, Competitive Analysis, Product Management, Advertising Research, Business Insights, Competitive Intelligence, Analysis, Market Intelligence, Survey Design, Project Management, Consumer Behaviour, Social Media, Social Networking, Research Design, B2B, Online Research, Segmentation, Brand Equity, Brand Management, Primary Research, Market Analysis, Ethnography, Business Development, Survey Research, Report Writing, Brand Loyalty
Education
Smith College 1986 — 1990
BA, Biology
Edison High School
Specialty Access International, part of The Dedham Group October 2014 - Present
Health Science Communications January 2014 - September 2014
DSM July 2013 - December 2013
Novaplex Marketing Ltd. May 2006 - May 2012
Boots September 2007 - February 2008
GfK Custom Research February 2005 - November 2005
Education
University of East London 2008 — 2010
Master of Business Administration (MBA), MBA general management
Warsaw Medical University 2000 — 2006
PharmD, Pharmacy, major: industrial pharmacy
UnitedHealthcare July 2014 - Present
OptumHealth January 2010 - June 2014
GfK Custom Research August 2005 - August 2009
Skills
Qualitative Research, Product Development, Market Research, FMCG, Segmentation, CRM, Customer Insight, Focus Groups, Account Management, Research
Education
Southern Illinois University, Edwardsville 2003 — 2005
masters of marketing research, marketing research
Winona State University 1999 — 2003
mathematics, stats, marketing
Bristol-Myers Squibb May 2015 - Present
Bristol-Myers Squibb February 2014 - May 2015
Health Strategies Group January 2014 - February 2014
Health Strategies Group August 2011 - December 2013
Health Strategies Group January 2010 - August 2011
Health Strategies Group January 2009 - December 2009
Health Strategies Group November 2007 - December 2008
GfK Custom Research December 2005 - November 2007
Adelphi International Research June 2003 - December 2005
Skills
Market Research, Pharmaceutical Industry, Managed Care, Segmentation, Competitive Intelligence, Analytics, SPSS, Marketing Research, Data Analysis, Quantitative Research, Market Analysis, Healthcare, Biotechnology, Primary Research, Survey Design, Cross-functional Team..., Competitive Analysis, Positioning, Secondary Research, Market Access, Diabetes, Cardiology, Managed Markets, Sales Effectiveness, Pharmaceutical Sales, Business Strategy, Consulting, Business Planning, Customer Insight, Urology, Infectious Diseases, Neurology, Strategy
Education
University of North Carolina at Chapel Hill - Kenan-Flagler Business School 2015 — 2017
Master of Business Administration (MBA)
Rider University 1999 — 2003
B.A.
SSRS April 2015 - Present
Symphony Advanced Media July 2011 - March 2015
TNS North America July 2005 - July 2011
GfK Custom Research 2005 - 2005
GFK NOP World 2001 - 2005
RoperASW 2000 - 2001
Roper Starch Worldwide 1999 - 2000
Response Analysis Corporation 1997 - 1999
Skills
Survey Design, Statistical Sampling, Weighting, Population Dynamics, Panel Design, Panel Data Analysis, Multivariate Statistics, Reliability, Market Research, Advertising Research, Measurement Science, Science, Questionnaire Design, SPSS, Segmentation, Customer Insight, Survey Research, Marketing Research, Focus Groups, Analytics, Quantitative Research, Brand Equity, Competitive Intelligence, Consumer Behaviour
Education
Rutgers University-New Brunswick 1999 — 2002
EdM, Educational Statistics and Measurement
Rutgers, The State University of New Jersey-New Brunswick 1991 — 1995
BA, Psychology Sociology Criminology
Allentown High School 1988 — 1991
Media Works, Ltd. October 2013 - Present
Carton Donofrio Partners May 2013 - October 2013
Starcom MediaVest Group May 2011 - May 2013
GfK Custom Research August 2007 - March 2009
Jack Nadel International July 2005 - August 2007
Ogilvy & Mather June 2003 - May 2005
Skills
Market Research, Online Advertising, Account Management, Digital Analytics, Strategic Communications, Digital Strategy, Digital Media, Problem Solving, Web Analytics, comScore, DART for Advertisers, Media, Advertising, Search Analysis, Google Analytics, Tableau, Pivot Tables, Microsoft Excel, SPSS, SAS, Microsoft SQL Server, SSIS, Omniture, WebTrends Analytics, HTML 5, SQL, SQL Server Management..., Visual Basic, Silverlight, Lotus Notes, Data Analysis, Data Mining, Database Design, Database Marketing, Mediaplex, Sysomos, Social Listening, Campaign Management, Campaign Performance..., Google Adwords, DoubleClick, Marketing Research, Strategy, Marketing Communications
Education
Pace University 2000 — 2004
B.B.A, Marketing Management
Hicksville High School 1996 — 2000
Genentech February 2015 - Present
Genentech January 2014 - January 2015
Genentech January 2012 - December 2013
Genentech April 2010 - January 2012
Synovate Healthcare USA November 2007 - April 2010
Synovate Healthcare France May 2006 - July 2007
GfK Custom Research August 2000 - April 2006
Skills
Market Planning, Market Research, Product Launch, Conjoint Analysis, Qualitative Research, Quantitative Research, Strategy Research, Promo Research, Data Analysis, Market Sizing, Revenue Forecasting, Healthcare, Oncology, Type 2 Diabetes, French, English, Corporate Image, Brand Tracking, Strategic Planning, Biotechnology, Cardiovascular
Education
Université Pierre et Marie Curie (Paris VI) 1999 — 2000
Specialized Master’s Degree in Marketing (DESS)
University of Pierre and Marie-Curie (Paris VI) 1995 — 1999
Bachelors Degree
Hoche Math Sup Program 1994 — 1995
Hopewell Valley Regionial School District September 2011 - Present
Kumon January 2011 - August 2012
Hopewell Valley Regionial School District January 2011 - June 2011
West Windsor - Plainsboro Regional School District January 2011 - June 2011
GfK Custom Research October 2008 - July 2010
Dickinson College January 2007 - May 2008
Rite Aid Pharmacy June 2006 - August 2007
Skills
Teaching, PowerPoint, Research, Classroom, Social Media, Data Analysis, Microsoft Word, Qualitative Research, Elementary Education, Microsoft Excel, Curriculum Design, Market Research
Education
New Jersey City University 2010 — 2012
Alternate Route Certification, Education
Dickinson College 2004 — 2008
B.A., Psychology, Mathematics
Faulkner Automotive Group March 2014 - Present
Caesars Entertainment Corporation March 2011 - February 2014
AIMCO November 2010 - March 2011
American Campus Communities December 2009 - November 2010
MacAlpine, Carll & Company November 2009 - November 2010
Lena's Water Ice & Custard March 2009 - December 2009
Portfolio Associates April 2009 - April 2009
GfK Custom Research December 2008 - February 2009
Rutgers Camden School of Business 2009 - 2009
J. A. Tucker Company January 2008 - September 2008
Skills
Microsoft Excel, Access, Microsoft Word, PowerPoint, Microsoft Office, Outlook, Email Marketing, Training, Public Speaking, Analysis, Management, Program Management, Direct Marketing, Analytics, CRM
Education
Rutgers University – Camden 2004 — 2008
Bachelor of Sciences, Marketing
Clearview Regional High School 2000 — 2004
General Mills March 1998 - Present
GfK Custom Research January 1992 - March 1998
Skills
Marketing Research, Segmentation, Customer Insight, Shopper Marketing, Consumer Products, Product Development, Market Research, Data Analysis, Brand Architecture
Education
University of Michigan 1987 — 1991
Industrial and Organizational Psychology
Wayzata High School 1984 — 1987
Novarica May 2010 - May 2015
1 Event Plan Inc June 2010 - June 2013
GfK Custom Research April 2007 - December 2009
Wenner Media August 2006 - November 2006
SUNY Stony Brook February 2003 - May 2005
Skills
Event Management, Vendor Management, Management, Business Analysis, Project Management, Sales, Market Research, Leadership, Strategic Planning, CRM, Marketing, Business Development, Advertising, Budgets, Microsoft Excel, Program Management, Social Media Marketing, Marketing Strategy, Strategy, Social Media, Event Planning, Analysis, Help Desk Support, Web Content Management
Education
Stony Brook University 2002 — 2006
BA, Economics
Brooklyn Technical HS 1998 — 2002
Reconstructionist Rabbinical College October 2014 - Present
AMDA College and Conservatory of the Performing Arts August 2012 - September 2014
EDMC April 2005 - August 2012
The New England Institute of Art January 2011 - July 2012
Post University May 2008 - July 2009
The Art Institute of Philadelphia 2005 - 2008
GfK Custom Research September 1999 - April 2005
Lebanon Valley College June 1995 - July 1997
Skills
Staff Development, Higher Education, Student Affairs, Admissions, Enrollment Management, Event Planning, Student Development, Research, Qualitative Research, Community Outreach, Leadership Development, Training, Student Recruiting, Microsoft Office, Microsoft Word, Nonprofits, CampusVue, Recruiting, Student Financial Aid, Retaining Customers, Student Services, Non-profits, Adult Education, Policy, Project Management
Education
Lehigh University 1997 — 1999
MA, Social Relations
Millersville University of Pennsylvania 1991 — 1995
BA, Anthropolgy
Newfound Insights, LLC 2007 - Present
GfK Custom Research 2007 - 2009
Roger Green and Associates 2006 - 2007
Issues & Answers 2003 - 2006
Marketing Researchers & Analysts (Ketron Division of Bionetics) 2001 - 2003
Stihl 1994 - 2001
Skills
Qualitative Market..., Reporting & Analysis, Writing, Facilitators, Business Insights, Conclusions, Analysis, Customer Insight, Claim, Focus Groups, Qualitative Research, Consumer Behaviour, Marketing Research, Questionnaire Design, Online Moderation, Market Research, Report Writing, Ethnography, Online Research, Primary Research, Moderating, Qualitative Data, Biometric Communication..., Actionable Conclusions, Facilitating, Consumer Insights, Market Insights, Demographic Research &..., IDIs, Online Focus Groups, Projective Techniques, Advertising Research, Marketing Strategy, Brand Equity, Copy Testing, Consumer Insight, Product Development, Data Collection, Market Analysis, Concept Generation, Competitive Analysis, Positioning, Shopper Marketing, Market Intelligence, Observational Studies, Marketing Communications, Brand Loyalty, Project Management, Participant Observation, Research Design
Education
University of Maryland College Park
BA
GfK Custom Research North America January 2013 - August 2014
GfK Custom Research May 2009 - January 2013
Harris Interactive February 2001 - December 2008
Yankelovich Partners 1994 - 2001
Conway Milliken & Assoc 1989 - 1994
Skills
Leadership, Marketing Strategy, Strategy, Leadership Development, Research Design, Customer Insight, Product Development, Sales, Account Management, Operational Efficiency, Marketing Research, Segmentation, Market Research, Quantitative Research, Change Management, Competitive Intelligence, Advertising Research, Management, Advertising, Analytics, Consumer Behaviour, Marketing, Competitive Analysis, Business Development, Market Analysis, Data Analysis, Brand Equity, Strategic Planning, Primary Research, Business Strategy, Survey Design, Marketing Communications
Education
The University of Connecticut
B.S., Finance
The University of Connecticut School of Business
Trained in the Miller Heiman Conceptual Selling Modules
Consultative Sales
Decision Insight February 2014 - Present
Decision Insight August 2009 - Present
GfK Custom Research September 2006 - April 2009
General Mills November 2003 - March 2006
Research International 1997 - 2003
Decision Insight 1993 - 1997
Research House 1992 - 1995
Skills
Positioning, Segmentation, Shopper Marketing, Pricing, Customer Insight, Survey Design, Quantitative Research, Market Research, Analytics, Leadership, Management, Project Management, Questionnaire Design, Consumer Behaviour, Analysis, Competitive Intelligence, Marketing Research, CRM, Quantitative Analytics, SPSS, Online Research, Primary Research, Data Analysis, Report Writing
Education
University of Central Missouri 1990 — 1992
BS, Business Administration, Marketing
Ruskin High School
GfK Custom Research July 2009 - Present
TNS June 2008 - February 2009
American Jewish Committee November 2007 - May 2008
Skills
Quantitative Research, SPSS, Qualitative Research, Editing, Research, Management, Questionnaire Design, Market Research, Questionnaires, Primary Research, Survey Design, Focus Groups, Data Analysis, Marketing Research, Online Research
Education
Rutgers University 2014 — 2015
Certificate, Web Design
University of Oxford 2009 — 2009
International politics:Political Transformation in the Contemporary Middle East
Skidmore College 2003 — 2007
BA, History, Religion
University of Westminster 2006 — 2006
Study abroad, History
Attitude Measurement Corporation 2011 - Present
GfK Custom Research 2002 - 2011
Skills
Quantitative Research, Customer Insight, Segmentation, Advertising Research, Consumer Behaviour, Questionnaire Design, Strategy, Analytics, Primary Research, Marketing Research, Survey Design, Brand Equity, Focus Groups, Market Research, Competitive Intelligence
Education
Villanova University 2000 — 2002
MS, Experimental Psychology
University of Pittsburgh 1996 — 2000
BS, Psychology
GfK Custom Research April 1995 - Present
A.C.Nielsen July 1982 - February 1991
Education
Rhode Island College 1977 — 1981
BA, Communications
RBA, Inc. September 2014 - Present
Digineer October 2011 - September 2014
GfK Custom Research North America September 2011 - September 2011
Healthcare company July 2011 - August 2011
PeopleNet May 2011 - June 2011
Comm-Works March 2011 - March 2011
PeopleNet February 2011 - February 2011
GfK Custom Research 2007 - 2010
Caribou Lake Software LLC 2002 - 2006
Analysts International Corporation (AIC) 1999 - 2001
Skills
Data Warehousing, ETL, SQL, SSIS, SSAS 2008, SSRS, Data, Data Modeling, Microsoft SQL Server, Oracle, Databases, T-SQL, Data Warehouse..., Data Migration, Analysis Services, Business Intelligence, Data Marts, Datastage, SDLC, DataStage
Education
Minnesota State University, Mankato 1981 — 1985
BS, Comp Sci with emphasis in business
MetrixLab October 2009 - Present
GfK Custom Research 2008 - 2009
Synovate 2007 - 2008
Ipsos ASI 2002 - 2007
IRI 1994 - 2002
Nestle 1987 - 1994
Best Foods (now Unilever) 1982 - 1987
Skills
Market Research, Brand Management, International Research, Customer Insight, Segmentation, Advertising Research, Marketing Research, Brand Equity, Shopper Marketing, Consumer Behaviour, Quantitative Research, FMCG, Competitive Intelligence, Business Insights, Analytics, Focus Groups, Questionnaire Design, Consumer Insight, Competitive Analysis, Consumer Products, Primary Research, Market Analysis
Education
Rutgers, The State University of New Jersey-Newark 1981 — 1982
MBA, Marketing
Colgate University 1973 — 1977
BA, Political Science
Select Comfort November 2006 - Present
GfK Custom Research 1997 - 2006
BI Worldwide 1988 - 1997
NK Friedrichs & Associates 1983 - 1987
Skills
Market Research, Consumer Behaviour, Segmentation, Customer Insight, Marketing Research, Analytics, Competitive Analysis, Strategy, Business Strategy, Cross-functional Team..., Market Analysis, Focus Groups, Integrated Marketing, Leadership, Brand Equity, Marketing Management, Advertising Research, Marketing Strategy, Consumer Products, Product Marketing, Direct Marketing, P&L Management, Market Planning
Education
Smith College 1980 — 1983
Lieberman Research Worldwide July 2014 - Present
J. Reckner Associates, Inc. 2008 - June 2014
Blueberry 2008 - June 2014
MPROVEN LLC 2005 - 2008
GfK Custom Research 2002 - 2005
Mexican Migration Project 1997 - 2001
Skills
Focus Groups, Marketing, Marketing Research, Product Development, Data Analysis, Qualitative Research, Market Research, Quantitative Research, Leadership, Customer Insight
Education
The University of Chicago
A.B.
University of Pennsylvania
MA, Ph.D.
NRG Home Solar June 2015 - Present
Scholastic Book Fairs June 2009 - January 2014
GfK Custom Research January 2002 - August 2008
GfK Custom Research May 2000 - December 2002
Synovate July 1997 - October 1999
Chudnoff Associates Inc. September 1990 - July 1997
Skills
Questionnaire Design, Marketing Research, Email Marketing, Project Management, Segmentation, Survey Design, Market Research, Data Analysis, Advertising, Sales, Research, Analysis, Account Management, Management, B2B, Marketing, Marketing Strategy, CRM, Marketing Communications
Education
Ithaca College 1986 — 1990
BS, Management; Marketing
SciMark 2015 - Present
De La Riva Group 2013 - 2014
Millward Brown China 2011 - 2012
GfK Custom Research 2009 - 2011
Bacardi Global Brands 2001 - 2008
Nielsen Audio (previously Measurecast) 2001 - 2001
MTV Networks Latin America 1999 - 2000
Ipsos (previously Strategy Research Corporation) 1998 - 1999
The NPD Group 1995 - 1997
The NPD Group, Inc. 1994 - 1995
Skills
Market Research, Marketing Research, Segmentation, Customer Insight, Strategy, Analytics, Consumer Behaviour, Marketing Strategy, Brand Management, Consumer Insight, FMCG, Brand Equity, Marketing Communications, Global Marketing, Facebook Audience..., Strategic Thinking, Google Analytics, Quantitative Research, Consumer Products, Market Intelligence, Shopper Marketing, Marketing, Business Insights, Primary Research, Start-ups, Competitive Analysis, Advertising Research, Brand Development, Leadership, Management, Advertising, Competitive Intelligence, Integrated Marketing, Product Innovation, Business Development, P&L Management, Brand Architecture, Focus Groups, Positioning, Questionnaire Design, Qualitative Research, Market Planning, Brand Loyalty, Pricing Strategy, International Marketing, Consumer Insights, Consumer Behavior, Luxury Goods, Client Services, Thought Leadership
Education
University of Pennsylvania - The Wharton School 1985 — 1987
Master of Business Administration (M.B.A.), Marketing
University of Pennsylvania - The Lauder Institute 1985 — 1987
Master's Degree, Master of Arts (MA), International Studies
Brown University 1978 — 1982
Bachelor's Degree, Bachelor of Arts (BA), Applied Mathematics
Charles Matsinger Associates August 2014 - Present
Charles Matsinger Associates September 2013 - August 2014
Upper Darby School District January 2008 - May 2013
GFK Custom Research 1988 - 2005
Skills
Curriculum Design, Teamwork, Event Management, Curriculum Development, Team Leadership, Special Education, Project Planning, Management, Classroom Management, Public Relations, Elementary Education, Analysis, Higher Education, Staff Development, SPSS, Public Speaking, Office Administration, Database Administration, Market Research, Research, Project Coordination, IT Service Management, Manage Client..., Proposal Writing, AutoCAD, CRM, LEED, Strategic Planning, Submittals
Education
Neumann University 2006 — 2008
M.S. in Education, Educational Leadership, Special Education
Temple University
B.B.A, Marketing
Hotel Insider, Inc. April 2015 - Present
Edelman June 2014 - April 2015
Sony Corporation of America June 2013 - June 2014
Private Employer January 2013 - April 2013
TalentFirst September 2011 - January 2013
MARS April 2009 - July 2011
HKMP, LLP July 2008 - February 2009
International Securities Exchange January 2007 - July 2008
GfK Custom Research September 2006 - December 2006
Employer Consultancy, Inc. March 2004 - September 2006
Skills
Project Management, Access, Microsoft Excel, PowerPoint, Team Leadership, Microsoft Office, Project Coordination, Software Documentation, Outlook, Analysis, Management, Change Management, Event Planning, Databases, Event Management, Administrative..., Teamwork, Leadership, Lotus Notes, Microsoft Word, Training, Business Process, Process Improvement, Performance Management, Research, Public Speaking, Project Planning, Visio, Organizational..., Recruiting, Customer Service, MS Project, Public Relations, Data Analysis, Proposal Writing, Coordination, Time Management, Leadership Development, Team Building, Budgets, Program Management, Social Media, Windows, Office Management, Market Research, Strategic Planning, Editing, Executive Level..., Copy Editing, Proofreading
Education
American Public University System 2011 — 2014
Bachelor of Arts (B.A.), International Relations and Affairs
DeVry University 2000 — 2002
A.A.S., Computer Information Systems
Crestwood Consultants 2010 - Present
Cadbury plc. 2008 - 2010
Reckitt Benckiser 2000 - 2008
Nabisco 1999 - 2000
GfK Custom Research 1994 - 1998
Elrick & Lavidge 1993 - 1994
Skills
Customer Insight, Segmentation, Consumer Products, Brand Equity, Competitive Analysis, Consumer Behaviour, Product Innovation, Nielsen, FMCG, Global Marketing, Brand Architecture, Marketing, Market Planning, Strategy, Consumer Insight, Quantitative Research, Competitive Intelligence, Brand Development
Education
Lehigh University
Bachelor of Science, Marketing
Chattem, Inc., a Sanofi Company April 2011 - Present
Market Research*Works September 2010 - April 2011
Mars Petcare May 2009 - August 2010
GfK Custom Research May 2007 - August 2008
General Motors 2006 - May 2007
General Motors 2002 - 2006
General Motors 1999 - 2002
Skills
Customer Insight, Market Research, Brand Equity, Survey Design, Marketing Research, Segmentation, Analytics, Advertising Research, Consumer Behaviour, Consumer Insight, Quantitative Research, Business Insights, Survey Research, Qualitative Research, Primary Research, Customer Satisfaction..., Data Analysis
Education
University of California, Los Angeles
PhD, Economics
University of the Philippines
B.A. and M.A., Economics, magna cum laude
Baptist Health South Florida located in Miami, Florida July 2013 - Present
GfK July 2011 - July 2013
Miami Children's Hospital April 2010 - July 2011
GfK Custom Research November 2006 - March 2010
Scholastic April 2002 - November 2005
Scholastic September 1999 - April 2002
Family Planning International Assistance August 1991 - June 1995
Skills
Internal Communications, Employee Engagement, Employee Relations, Organizational..., Training, Social Media, Strategy, Succession Planning, Marketing, Human Resources, Management Development, Change Management, HRIS, Marketing Research, Performance Management, Market Research, Employee Training, Onboarding, Leadership Development, Editing, Employee Benefits, Leadership, Newsletters, Talent Management, Corporate Communications, Program Management, Management, Policy, Strategic Planning
Education
Villanova University 2006 — 2006
Certificate in HR Management
Teachers College of Columbia University 1998 — 1999
Graduate Work in Education
Tulane University 1980 — 1984
BA, International Relations
Hyundai Motor America August 2012 - Present
Hyundai Motors America June 2008 - August 2012
GfK Custom Research August 2004 - May 2008
Public Opinion Institute May 2000 - June 2002
Skills
Quantitative Research, Project Management, Customer Insight, Market Research, Analytics, Segmentation, Marketing Research, Qualitative Research, Market Analysis, SPSS, Data Analysis, Competitive Analysis, Consumer Behaviour, Online Research, Survey Design, Market Intelligence
Education
University of California, Irvine 2003 — 2004
MA
University of Cape Town 1997 — 2000
Honors
Blue Cross and Blue Shield of Minnesota November 2011 - Present
Shookresearch August 2004 - Present
Burke, Inc. July 2009 - August 2011
Management Insight Technologies July 2006 - July 2009
GfK Custom Research October 2004 - June 2006
General Motors August 2000 - October 2004
SHR Perceptual Management 1998 - 2000
Skills
Consumer Insights, Qualitative Market..., Quantitative Market..., Target Market..., Segmentation, Corporate Positioning, Concept Development, Advertising Research, Brand Equity Research, New Product Ideation, Packaging Research, Sponsorship Research, Customer Satisfaction..., Ethnographic Research, Brand Tracking, Tracking Studies, International Research, Focus Groups, IDS, Online Research, B2B Research, B2C Research, Project Implementation, Product Naming, Proposal Writing, Client Services, Client Relationship..., Shopper Insights, Research Project..., Client Development, Client Engagement, Ethnography, Customer Insight, Quantitative, Brand Equity, B2B, Qualitative Research, CRM, Positioning, Financial Services, Project Management, Product Development, Packaging, Customer Engagement, Quantitative Research, Marketing Research, Market Research, Questionnaire Design, Primary Research, Analytics
Education
Arizona State University 1993 — 2001
Ph.D.
Northern Arizona University 1987 — 1993
MA
Northern Arizona University 1987 — 1993
BA
Bottom Line Market Research, LLC October 2005 - Present
The Cleveland Clinic Health System April 2002 - August 2005
Business Dynamics 1997 - 2000
Gfk Custom Research 1997 - 1997
DDB Needham Worldwide 1987 - 1990
Skills
Marketing Research, Competitive Analysis, Focus Groups, Brand Development, Strategy, Marketing Strategy, Qualitative Research, Customer Insight, Management Consulting, B2B, Online Research, Marketing, Consumer Behaviour, Business Development, Market Planning, CRM, Customer Experience, B2B Marketing, Consumer Behavior, Integrative Marketing, Branding & Identity, Ideation, User Experience, Healthcare Industry, Hospital Marketing, Growth Strategies, Social Media Research, Social Media
Education
The University of Chicago - Booth School of Business 1985 — 1986
MBA
The University of Chicago
MA
Case Western Reserve University 1970 — 1974
BA
Universidad Complutense de Madrid
Showtime Networks September 2010 - Present
Showtime Networks October 2006 - August 2010
GfK Custom Research August 2006 - October 2006
Skills
Television, Entertainment, Web Video, Blogging, Digital Marketing, Social Media, Final Cut Pro, Video Production, Broadcast, Post Production, New Media, Digital Media, Content Strategy, Video, Digital Strategy
Education
Bowdoin College 2001 — 2005
Radius Global Market Research October 2011 - Present
Taylor Nelson Sofres May 2008 - October 2011
GfK Custom Research 2004 - 2008
Gfk Custom Research 1999 - 2003
Skills
Consumer Insights, Market Research, Marketing Strategy, Financial Sector, Marketing Research, Financial Services, Marketing, Customer Insight, Segmentation, CRM, Analytics, Business Development, Advertising Research, Consumer Behaviour, Competitive Intelligence
Education
Miami University
Business Administration, Marketing
DivaBooStylesNails January 2013 - Present
MclarenKickShop February 2012 - Present
DVB-StylesNyc Accessories December 2011 - Present
Jones Magazine September 2011 - Present
DivaBooSylesNyc January 2011 - Present
Advantage Technical Resourcing April 2010 - Present
Creative Media Agency 2009 - May 2010
Alloy Media + Marketing 2008 - 2008
GfK Custom Research 2006 - 2007
Sterling National Mortgage May 2003 - May 2006
Education
Fashion Institute of Technology 2003 — 2007
BA
Saint John's Prep 1997 — 2000
Baby Boot Camp February 2012 - November 2012
Hasbro October 2011 - January 2012
Mars January 2011 - May 2011
Babson College September 2009 - May 2011
Food Should Taste Good May 2010 - August 2010
Sodexo January 2010 - May 2010
Webster Industries August 2008 - August 2009
GfK Custom Research March 2006 - August 2008
The Leadership Factor June 2003 - August 2003
The Daily Collegian 2002 - 2003
Skills
Marketing Research, Marketing Strategy, Product Marketing, Product Development, Brand Management, Brand Development, Marketing, Marketing Communications, Brand Awareness, Qualitative Research, Quantitative Research, Entrepreneurial..., Start-ups, Family Business
Education
Babson College - Franklin W. Olin Graduate School of Business 2009 — 2011
MBA
Penn State University 2001 — 2005
B.S., Marketing and Psychology
Hebraica 1995 — 2000
acturus (formerly the Pert Group) June 2015 - Present
SDA August 2012 - April 2015
GfK Custom Research October 2010 - August 2012
GfK Custom Research February 2008 - October 2010
MarketTools July 2005 - January 2008
Skills
Customer Insight, Quantitative Research, Segmentation, Survey Design, Marketing Research, Analytics
Education
The London School of Economics and Political Science (LSE) 1999 — 2000
GfK Custom Research October 2009 - Present
MRops September 2008 - August 2009
GfK Custom Research 2008 - 2008
TNS 1983 - 2007
Skills
Cross-functional Team..., Project Management, Process Improvement, Marketing Research, Market Research, Quantitative Research, Segmentation, Advertising Research, Analytics, Customer Insight, Strategic Planning, Primary Research, Consumer Behaviour, Competitive Intelligence, Outsourcing, Survey Design, Questionnaire Design, Focus Groups
Education
Drexel University
InterMedia Survey Institute October 2014 - Present
Lost Dog and Cat Rescue Foundation September 2007 - Present
KRC Research June 2011 - September 2014
Edge Research April 2005 - June 2011
GfK Custom Research August 2003 - April 2005
The polling company/WomanTrend 2000 - 2003
Center for Survey Research and Analysis (CSRA) at The University of Connecticut 1999 - 2000
The Marist Poll 1996 - 1999
Skills
Market Research, Qualifying Prospects, Qualitative Research, Focus Groups, Quantitative Research, Research, Nonprofits, Survey Research, Training, Marketing Research, Workshop Facilitation, Customer Insight, Survey Design, Segmentation, Online Research, Advertising Research, Strategic Communications, Consumer Behaviour, Questionnaire Design, Analytics, Marketing Communications, Marketing Strategy, Media Relations, Strategic Planning, Strategy, SPSS, B2B, Brand Development, Primary Research, Product Development, Brand Equity, Marketing, Market Analysis, Market Intelligence
Education
The University of Connecticut 1999 — 2000
MPA, Political Science, Survey Research
Marist College 1995 — 1999
BA, Communications, Political Science
Curtis High School 1991 — 1995
High School Degree, SIS
GfK April 2014 - Present
GfK Custom Research July 2005 - Present
TNS NFO June 2003 - June 2005
Lambda Electronics June 2000 - June 2003
J.D. Power And Associates 1997 - 2000
Skills
Market Research, Customer Insight, Product Marketing, Marketing Strategy, CRM, Marketing Communications, Brand Management, Business Development, Marketing, New Business Development, Data Analysis, Segmentation, Marketing Research, Business Strategy, Strategic Planning, Management Consulting, Leadership, Product Development, Management, Strategy, Product Management, Cross-functional Team..., Account Management, Business Planning, Analytics, Market Analysis, Brand Equity, Competitive Analysis, Consumer Behaviour, Competitive Intelligence
Education
University of Redlands 2002 — 2004
MBA, Business Management
California State University-Northridge 1995 — 1998
B.S., Marketing
Decisionpoint Consulting November 2008 - Present
GfK Custom Research July 2007 - October 2008
Decisionpoint Marketing & Research, Inc. December 1994 - June 2007
Skills
Segmentation, Focus Groups, Marketing Strategy, Market Research, Competitive Analysis, Market Analysis, Marketing Research, Nationwide Recruiting, Advertising Research, Survey Design, Brand Equity, Marketing, Positioning, Customer Insight, Consumer Behaviour, Brand Development, Leadership, Business Insights, B2B, Online Marketing, Competitive Intelligence, Analytics, Integrated Marketing, Market Planning, Marketing Management, Brand Architecture, Direct Marketing, Consumer Products, Brand Management, Qualitative Research, B2B Marketing, FMCG, Shopper Marketing, Market Intelligence, Quantitative Research, Product Development, Strategy
Education
Ohio University 1979 — 1983
Bachelor of Science, Journalism with concentration in Organizational Communications and Political Science
Ohio University
Bachelor of Applied Science (B.A.Sc.), Journalism
GfK Custom Research May 2014 - Present
University of Pittsburgh Learning Research and Development Center September 2013 - April 2014
TNS May 2013 - June 2013
HiveVoyant, Inc. May 2012 - July 2012
Skills
Data Analysis, Research, Social Media, PowerPoint, Start-ups, Market Research, Marketing Research, Marketing, Competitive Analysis, Econometrics, Microsoft Excel, Consumer Insight, Microsoft Office, Strategy
Education
University of Pittsburgh 2010 — 2014
Bachelor of Arts (BA), Economics and Psychology
Bridgewater-Raritan High School 2006 — 2010
High School Diploma
Accenture July 2013 - Present
Accenture February 2012 - July 2013
Accenture September 2011 - March 2012
Accenture May 2010 - September 2011
Accenture July 2007 - May 2010
GfK Custom Research June 2006 - July 2007
MarketTools March 2006 - May 2006
The Goodman Communications Group Inc. May 2005 - August 2005
Skills
Market Research, Analytics, Competitive Analysis, Integrated Marketing, Strategy, Marketing Strategy, CRM, Marketing Research, Marketing, Strategic Planning, Management, Event Planning, Market Planning, Segmentation, Digital Marketing, Marketing Management, Sales
Education
City University 2005 — 2005
University of Wisconsin-Madison 2001 — 2005
BBA, Marketing
Millward Brown July 2014 - Present
Millward Brown January 2012 - Present
Millward Brown January 2010 - December 2011
Millward Brown November 2008 - December 2009
MarketNet Global 2007 - November 2008
GfK Custom Research January 2005 - December 2007
Visiting Nurse Service of New York 2001 - 2005
UnitedHealth Group 1999 - 2001
Skills
Market Research, Management, Research, Public Speaking, Customer Insight, Segmentation, Marketing Research, Consumer Behaviour, Strategic Consulting, Quantitative Research, Analytics, Competitive Intelligence, Brand Equity, Analysis, FMCG
Education
University of Delaware 1999 — 2001
M.P.A., Operational Research
Tianjin University 1995 — 1999
B.S., Economics
Convergys April 2012 - Present
Marketing Evolution November 2010 - 2012
GfK Custom Research October 2009 - October 2010
J.D. Power and Associates 2006 - 2009
J.D. Power and Associates 2005 - 2006
J.D. Power and Associates 2004 - 2005
J.D. Power and Associates 1999 - 2004
Skills
Customer Insight, Sales Management, Contract Negotiation, Brand Management, Project Management, Strategic Planning, Business Development, Account Management, Market Research, Marketing Analytics, Retail, Leadership, Strategy, Analysis, Marketing Strategy, Consulting, CRM, Customer Satisfaction, Community Organizing, Community Engagement, Analytics, Product Development, Management, Competitive Analysis, Salesforce.com
Education
University of San Diego 2009 — 2011
Master's Degree, Global Leadership
Loyola Marymount University
Bachelor of Science, Biology
hibu/Yellowbook March 2012 - Present
Yellow Book USA January 2010 - March 2012
Yellow Book USA February 2007 - January 2010
Refinery 2006 - 2007
GfK Custom Research 2001 - 2006
Skills
Web Analytics, Digital Marketing, SEM, Analytics, Online Advertising, Market Research, Product Planning, Segmentation, Concept Testing, Social Media Marketing, Digital Strategy, Advertising Research, Media Planning, Vendor Management, Vendor Relationships, Department Budgeting, Email Marketing, Facebook Marketing, Omniture, Google Analytics, Google Adwords..., Small Business Online..., Marketing Management, Competitive Analysis, Digital Media, Marketing Strategy, Strategy, Interactive Marketing, Lead Generation, Conversion Optimization, Product Management, Web Marketing, Multi-channel Marketing, Advertising, Marketing Research
Education
Penn State University
White House Black Market February 2013 - Present
Target July 2011 - September 2012
GfK Custom Research May 2010 - June 2010
Big Brothers Big Sisters of NYC May 2009 - June 2009
Amstar Global Partners May 2008 - August 2008
Skills
Global Sourcing, Apparel Production, Product Development, Leadership, Marketing, Retail, Management, Merchandising, Social Media, Customer Service, Fluent in Spanish, Proficient in Microsoft...
Education
Fashion Institute of Technology 2012 — 2012
Merchandising and Planning
Pepperdine University 2007 — 2011
B.A. International Studies and Spanish, International Studies, Spanish, Marketing
Dorsey & Whitney LLP November 2014 - Present
Strategic Marketing Consulting Services March 2013 - November 2014
Best Buy August 2012 - March 2013
SUPERVALU January 2011 - July 2012
SUPERVALU December 2008 - February 2011
RBC Wealth Management February 2005 - October 2008
Pacioli Companies April 2004 - February 2005
GfK Custom Research September 2003 - February 2004
MarketTools 2001 - 2004
Dakota Worldwide Corporation March 1998 - January 2001
Skills
Marketing Research, Business Strategy, Demographics, Market Research, Segmentation, Competitive Intelligence, Competitive Strategy, Customer Insight, Competitive Analysis, Strategic Planning, Analytics, Integrated Marketing, Marketing, Data Analysis, Strategy, Brand Management, CRM, Analysis, Online Marketing, Business Intelligence, Management, Pricing, Product Development, Advertising, Marketing Strategy, Multi-channel Marketing, Retail, Market Analysis, Social Media
Education
University of Minnesota - Carlson School of Management 2005 — 2009
MBA, Marketing / Market Research
University of Minnesota-Twin Cities 1994 — 1996
PhD Coursework, Geography
City University of New York-Hunter College 1992 — 1994
MA, Geography
University of Connecticut 1987 — 1991
BA, Geography
SurveyHealthCare September 2011 - Present
Universal Survey October 2009 - September 2011
GfK Custom Research 2005 - 2009
NOP World 2001 - 2005
Roper Starch Worldwide 1984 - 2001
Louis Harris and Associates 1978 - 1984
Skills
Quantitative Research, Advertising Research, Qualitative Market..., Consumer Insights, Customer Insight, Analytics, Brand Equity, Competitive Intelligence, Consumer Behaviour, Consumer Insight, Focus Groups, Market Analysis, Market Intelligence, Market Research, Marketing Research, Marketing Strategy, Online Research, Primary Research, Qualitative Research, Quantitative Analytics, Report Writing, SPSS, Segmentation, Strategy, Survey Design
Education
American University
BA, Communications
Hunter College
Graduate Work, Audiology/Audiologist and Speech-Language Pathology/Pathologist
Survey Sampling International March 2013 - Present
Survey Sampling International July 2009 - March 2013
GfK Custom Research June 2001 - July 2009
NOP World (acquired by GfK) June 2001 - June 2005
Greenfield Online June 2000 - June 2001
Software Architects November 1998 - June 2000
Skills
Strategy, SDLC, Vendor Management, Enterprise Software, CRM, JavaScript, Microsoft SQL Server, ASP.NET, Web Services, Databases
Education
Information Technology Institute 1997 — 1998
BSc, Computer Science
Queen's University 1990 — 1994
Ba Honors, History
Citi September 2011 - Present
GfK Custom Research February 2008 - September 2011
Novantas August 2006 - February 2008
NOP World June 2001 - August 2006
Skills
Analytics, Segmentation, Quantitative Research, Market Research, Marketing Research, Competitive Intelligence, Strategic Consulting, Qualitative Research, Marketing Communications, Customer Insight, Market Intelligence, Focus Groups, Advertising Research, Consumer Behaviour, Brand Equity, Competitive Analysis, Market Analysis
Education
The University of Texas at Austin 1996 — 1999
PhD
Droga5 November 2014 - Present
Ipsos November 2012 - October 2014
InsightExpress July 2011 - November 2012
Ipsos December 2008 - July 2011
GfK Custom Research December 2006 - December 2008
Whitman Insight Strategies September 2005 - November 2006
LaForce + Stevens May 2004 - August 2004
Time Inc. May 2002 - April 2004
Skills
Strategy, Marketing, Strategic Insights, Trend Analysis, Forecasting, Creative Insights, Market Research, CPG Industry, Alcoholic Beverages, CRM, Business Development, Public Relations, Management, Editing, Research, Branding & Identity, Customer Insight, Positioning, Marketing Research, Event Planning, Consumer Behaviour
Education
Kenyon College 2001 — 2005
Bachelor's degree
Trinity College - Rome Campus 2003 — 2003
Loyola School 1997 — 2001
Grace Church School 1987 — 1997
Readex Research February 2011 - December 2013
Integrative Growth, Inc. May 2010 - February 2011
Harris Interactive (Nasdaq: HPOL) October 2009 - May 2010
GfK Custom Research May 2006 - July 2009
Xcel Energy February 2001 - March 2006
Skills
Market Research, Research, Analysis, Survey Design, Quantitative Research, Concept Generation, Questionnaire Design, Primary Research, Project Management, Leadership, Hospitality, Benchmarking, Process Improvement, Focus Groups, Customer Insight, Marketing Research, Consumer Behaviour, Energy Industry, Process Flow, Logic models, Publishing Industry, Consumer Packaged Goods, Concept Testing, Consumer Insight, Shopper Insight, Supervision, Qualitative Research, IDIs, Microsoft Office 2013, Consulting, Research Design, Professional..., Conjoint Analysis, Discrete Choice, Segmentation, Market Assessments, Marketing Strategy, Team Facilitation, Blueworks, Visio, Financial Industry, Presentations, Reports, Synthesizing, Strategy, Analytics, Data Analysis, Management, Advertising Research, Competitive Intelligence
Education
University of St. Thomas
Mini Masters in Marketing Management
University of St. Thomas
M.B.A.
University of St. Thomas 2006 — 2008
Certificate
Michigan State University
Bachelor of Science (B.S.)
GfK Senior Research DirectorGfK Custom Research North America2006 - Present
GfK Custom Research 2005 - Present
Education
The New School 1974 — 1976
Frederick Goldman 2013 - Present
GfK Custom Research April 2012 - 2013
RSM McGladrey 2009 - 2012
Martha Stewart Living Omnimedia 2007 - 2008
Grey Worldwide/Grey Global Group November 2001 - March 2007
Grey Worldwide/Grey Global Group 2001 - 2007
Medscape 2000 - 2001
Lucent Technologies 1998 - 2000
Molten Metal Technology 1993 - 1997
Skills
Succession Planning, Organizational..., Employee Relations, Restructuring, Performance Management, Talent Management, Talent Development, Compensation, Talent Acquisition, Deferred Compensation, Onboarding, Leadership, Business Strategy, Entrepreneurship, Organizational..., Interviews, Human Resources, Leadership Development, Executive Coaching, Executive Search, Employee Engagement, Strategy, Training, Recruiting, Change Management, Employee Benefits, Personnel Management, HRIS, Management, Process Improvement, Strategic Planning, Organizational Design, Consulting, Workforce Planning, Program Management, Team Management, Compensation & Benefit, Career Development, Compensation Structures, Executive Management, Sourcing, HR Consulting, Employer Branding, College Recruiting, HR Policies, Temporary Placement, Applicant Tracking..., Human Capital
Education
Fordham University - Graduate School of Business Administration 1987 — 1990
MBA, Marketing
Cornell University 1982 — 1985
Bachelor of Science, Psychology/Human Development
Daugherty Business Solutions August 2012 - Present
UnitedHealth Group October 2010 - August 2012
StayWell Health Management May 2010 - October 2010
GfK Custom Research February 2008 - February 2010
Markettools, Inc August 2003 - 2008
Education
Indiana University - Kelley School of Business 1999 — 2003
BA, Business: Marketing & Computer Information Systems
Expresso! Communications February 2015 - Present
TNS January 2009 - November 2014
RER May 2006 - May 2010
Best Buy February 2007 - September 2008
Research International July 2006 - May 2007
Best Buy Corporate 2006 - 2007
GfK Custom Research December 1985 - June 2006
General Mills 1980 - 1984
Merrell Dow Pharmaceuticals 1980 - 1981
Skills
Market Research, Business Development, Customer Insight, Segmentation, Management, Marketing Research, Leadership, Quantitative Research, Consumer Behaviour, Data Analysis, Project Management, Account Management, Integrated Marketing, Marketing, Analysis, Public Speaking, Coaching/Training
Education
Indiana University - Kelley School of Business 1978 — 1980
MBA, Marketing
Miami University 1974 — 1978
BA, Psychology
GfK Custom Research Senior Research ManagerGfK Custom Research North America2005 - Present
Connectus Software 1999 - 2000
Skills
International Research, Questionnaire Design, Quantitative Research, Market Research, Primary Research, Consumer Behaviour, Focus Groups
Education
Tsuda College 1992 — 1996
BA, International Relations
University of Maryland - Robert H. Smith School of Business
GFK Custom Research September 2007 - Present
Fáilte Ireland December 2004 - August 2007
Wells Fargo July 2001 - October 2004
Plural, Inc. June 2000 - July 2001
Skills
Marketing Research, Market Research, Quantitative Research, Microsoft SQL Server, Analytics, Segmentation, Advertising Research, Customer Insight, Competitive Intelligence, Consumer Behaviour, Analysis, Project Management, Data Analysis, Management, Marketing Strategy, Leadership
Education
Luther College 1996 — 2000
BA, Management Information Systems
GfK July 2013 - Present
GfK 2001 - July 2013
GfK Custom Research 2000 - 2001
GfK Custom Research February 1999 - July 2000
Skills
VBA, R Programming, Shiny
Education
City University of New York-Baruch College - Zicklin School of Business 2008 — 2011
MS, Statistics
Hamline University 1994 — 1998
BA, Economics, Social Studies, Cum Laude
R Masters Class
Kimberly-Clark February 2015 - Present
General Mills September 2014 - February 2015
General Mills September 2007 - August 2014
GfK Custom Research 2003 - 2007
Chamberlain Research Consultants 2002 - 2002
Skills
Segmentation, Quantitative Research, Marketing Research, Market Research, Analytics, Data Analysis, Customer Insight, Consumer Insights, Statistics, Marketing Mix Modeling, Forecasting, R, S-Plus, SPSS, Discrete Choice Analysis, Conjoint Analysis, Bayesian statistics, Big Data, Nielsen, Statistical Modeling, Consumer Products, Predictive Modeling, Advertising Research, FMCG, Brand Equity, Consumer Insight, Shopper Marketing, Consumer Behaviour, Survey Design, Competitive Intelligence, Questionnaire Design, Business Insights, Marketing Analytics, Market Analysis, Positioning
Education
University of Iowa 2001 — 2003
MS, Statistics
St. Norbert College 1997 — 2001
Bachelor of Arts, Mathematics
U.S. Bank November 2013 - Present
US Bank January 2006 - November 2013
Best Buy December 2001 - December 2005
GfK Custom Research March 2001 - September 2001
Skills
Competitive Analysis, Data Analysis, Product Development, Forecasting, Strategic Planning, Marketing Strategy, Business Intelligence, Operations Management, Finance, Project Management, Team Building, Training, Budgets, Program Management, Leadership, Business Strategy, Analysis, Business Analysis, Cross-functional Team..., Market Research, Management, Strategy, Marketing Research, Market Analysis
Education
University of Minnesota-Twin Cities 1998 — 2000
MBA, Marketing
Delhi University 1981 — 1982
B.Ed, Science Education
Delhi University 1977 — 1980
B.S, Biology
InsightExpress November 2007 - Present
GfK Custom Research June 2006 - November 2007
Burson-Marsteller January 2003 - May 2006
Skills
Segmentation, Market Research, Customer Insight, Advertising Research, Quantitative Research, Brand Equity, Questionnaire Design, Primary Research
Education
Rutgers University-New Brunswick 2001 — 2002
MCIS, Communications and Information Studies
Marist College 1997 — 2001
BA, Communications
TNS North America 2005 - Present
GfK Custom Research June 1983 - April 2006
Skills
Advertising Research, Primary Research, Marketing Research, Management, Online Research, Questionnaires, Confirmit, Competitive Intelligence, Survey Research, Business Insights, Questionnaire Design
Education
University of Minnesota-Twin Cities 1974 — 1978
Bachelor of Applied Science (BASc), Business Administration and Management, General
GfK Custom Research Market AssistantGfK Automotive2007 - Present
GfK 2007 - Present
Education
University of Michigan-Dearborn 2002 — 2006
Motista May 2015 - Present
GfK Custom Research August 2011 - May 2015
InsightExpress February 2006 - August 2011
TNS NFO June 2004 - January 2006
IBM May 2003 - May 2004
Sponsorship Research International (SRi) November 2000 - May 2003
Maritz Research - Automotive Research Group June 1998 - November 2000
Skills
Marketing Research, Customer Insight, Market Research, Segmentation, Advertising Research, Quantitative Research, Primary Research, Competitive Intelligence, Consumer Behaviour, Focus Groups, Brand Equity, Questionnaire Design, Qualitative Research
Education
Bowling Green State University 1993 — 1997
BSBA, Marketing
DDF Solutions March 2012 - Present
MSI International April 2014 - May 2015
Phoenix Marketing International 2011 - 2012
Synovate 2007 - 2010
GfK Custom Research 2006 - 2007
TNS 1992 - 2006
Lenox 1988 - 1992
Opinion Research Corporation April 1985 - March 1988
Skills
Market Research, Customer Insight, Financial Services, Advanced Analytics, Qualitative Research, Quantitative Research, Problem Solving, Consultant, Team Leader, Trainer,..., Consumer Products, Transportation, Managed Care, Superior Client Service, Global Research, Net Promoter Score, Employee Satisfaction..., Segmentation, Strategy, Advertising Research, Questionnaire Design, Survey Design, Consumer Behaviour, Marketing Research, Brand Equity, Data Collection, Survey Research, Online Research, Questionnaires, Primary Research, Focus Groups, Analytics, Business Insights, Consumer Insight, Research Design, SPSS, Quantitative Analytics, International Research, Report Writing, Customer Satisfaction..., Proposal Writing, Competitive Intelligence, Secondary Research, Market Intelligence, Market Analysis, Positioning, Brand Architecture, Brand Loyalty, Competitive Analysis, Media Research, Data Analysis
Education
Rutgers University-New Brunswick 1982 — 1983
MA, Public Policy
Centre College 1978 — 1982
BA, Government
RTi Research January 2010 - Present
N/A November 2008 - December 2009
GfK Custom Research April 2008 - October 2008
Lieberman Research Group February 2005 - February 2008
Skills
Quantitative Research, Market Research, Online Research, Segmentation, Report Writing, Conjoint Analysis, MaxDiff, Data Analysis, Perceptual Mapping, Questionnaire Design, PowerPoint, Microsoft Excel, Project Management, Outstanding time..., Microsoft Word, Organization &..., Data Collection, SPSS, Customer Insight, Qualitative Research, Customer Value..., Discrete Choice, A&U, Correspondence Analysis, Sawtooth
Education
State University of New York at Binghamton 2001 — 2004
Bachelor's of Art, Psychology & Geography/Urban Planning
GfK Custom Research June 1995 - Present
Education
Claremont Graduate University 1987 — 1992
PhD, Cognitive Psychology
University of California, San Diego 1983 — 1987
BA, Psychology
BrightRoll January 2015 - Present
BrightRoll July 2014 - January 2015
BrightRoll April 2014 - June 2014
BrightRoll October 2013 - April 2014
BrightRoll October 2012 - October 2013
Safecount May 2010 - October 2012
Kantar Health August 2007 - November 2008
GfK Custom Research April 2006 - August 2007
OgilvyAction October 2005 - April 2006
Skills
Advertising Research, Customer Insight, Market Research, Marketing Research, Digital Marketing, Analytics, Digital Media, Mobile Marketing, Digital Strategy
Education
City University of New York-Baruch College 2001 — 2004
Bachelor of Business Administration (B.B.A.), Small Business Management and Entrepreneurship
Home Instead Senior Care January 2014 - Present
GfK Custom Research October 2003 - December 2013
K&L Field Marketing September 1997 - May 2003
US Concepts September 1996 - September 1997
Skills
Competitive Intelligence, Data Collection, Online Research, Recruitment Training, Operating Budgets, Website Development, Database Administration, Fieldworker Panel..., Operations Management, Project Management, Software Project...
Education
Loyola College in Maryland 1990 — 1994
Bachelor of Business Administration (BBA), Business Administration, Management and Operations
GfK Custom Research June 2008 - Present
GMI August 2004 - Present
GMI August 2004 - June 2008
Education
Hamline University 2003 — 2006
M.A., International management
AINova 2001 — 2002
Post-graduate Certificate, Environmental Policy
Ural State Technical University 1995 — 2000
B.S., International management
HUDSON GROUP February 2010 - Present
GfK Custom Research July 2008 - April 2009
GfK Custom Research July 2008 - April 2009
Leucadia National Corporation 1988 - 2004
Skills
Tax, Tax Preparation, Tax Research, Accounting, Tax Accounting, Financial Reporting, Sarbanes-Oxley Act, Auditing, International Tax, Corporate Tax, Tax Advisory, Transfer Pricing
Education
Rutgers, The State University of New Jersey-New Brunswick 1982 — 1984
MS, TAXATION
Pace University 1975 — 1979
BBA, ACCOUNTING
GfK Custom Research March 2006 - May 2008
Skills
Deferred Compensation, Human Resources, Organizational..., Leadership Development, Statistics, Recruiting
Education
State University of New York at Albany 1990 — 1994
Bachelor of Arts, English
Novak Research Solutions January 1990 - Present
GfK Custom Research 1986 - 1989
Skills
Product Development, Marketing Research, Advertising Research, Consumer Products, Customer Insight, FMCG, Competitive Analysis, Market Research, Integrated Marketing, Marketing Strategy, Leadership, Strategy, Cross-functional Team..., Segmentation, Qualitative Research, Market Analysis, Analytics, Focus Groups
Education
The University of North Dakota 1975 — 1978
B.S. Business, Marketing
TNS Global April 2007 - Present
GfK Custom Research April 1991 - April 2007
Skills
Brand Loyalty, Consumer Behaviour, Customer Satisfaction, Employee Engagement, Integrated Marketing, Marketing Research, Thought Leadership, Quantitative Research, Survey Design, Customer Insight, Market Research, Primary Research, Stakeholder Management, Advertising Research, Business Strategy, Analytics, Strategy, Customer Retention, Segmentation, Brand Equity, Data Analysis, Competitive Intelligence, Data Mining, Focus Groups, Online Research, Questionnaire Design, Predictive Modeling
Education
Princeton University 1972 — 1975
MA, Organizational Sociology and Soviet Studies
GfK Custom Research August 2008 - Present
ACNielsen September 2005 - July 2007
Giza Systems February 2005 - August 2005
Soficom Communications 2000 - 2004
Skills
Consumer Behaviour, Quantitative Research, Marketing Research, Primary Research, Customer Insight, Market Research, Advertising Research, Questionnaires, Questionnaire Design, Focus Groups, Competitive Intelligence, Cluster Analysis, Segmentation, Survey Design
Education
Ain Shams University
Attitude Measurement Corporation May 2012 - Present
GfK Custom Research June 2003 - May 2012
Education
West Chester University of Pennsylvania 2010 — 2012
Master's degree, Applied Statistics
Penn State University 2000 — 2003
Bachelor of Science, Marketing, Business Economics
Strategic Consumer Insights LLC 2011 - Present
Bethel University 2013 - Present
AdSAM Emotional Response Modeling 2011 - Present
Experience Engineering 2011 - 2013
BI 2005 - 2011
BestMark, Inc. 2004 - 2005
GfK Custom Research 2002 - 2004
Questar 1990 - 2003
Skills
Consumer Insights, Marketing Strategy, Market Research, Customer Experience, Management Consulting, Consumer Behavior, Management, Customer Retention, Executive Management, Experience Design, Key Account Management, Leadership, Business Development, Qualitative Research, Strategic Planning, Strategy, Customer Insight, Customer Engagement
Education
Wharton School, University of Pennsylvania
MBA, Marketing & Management
Penn State University
BS, Physics
Aerotek May 2010 - Present
ICG Commerce April 2009 - April 2010
GfK Custom Research August 2008 - December 2008
Boehringer Ingelheim 2007 - 2007
Hershey Entertainment & Resorts May 2006 - August 2006
Skills
Sourcing, Human Resources, Recruiting, Microsoft Office, Microsoft Excel, Talent Acquisition, Cold Calling, Technical Recruiting, Customer Service, Training, Staffing Services, Temporary Placement, Networking, Permanent Placement, Applicant Tracking..., Employee Relations, Marketing, Sales, Temporary Staffing, Resume Writing, Internet Recruiting, Screening Resumes, Executive Search, Staff Augmentation, Onboarding, Interviews, New Business Development, Screening, Benefits Negotiation, Contract Recruitment, College Recruiting, Talent Management, Job Fairs, Corporate Recruiting, Building Relationships, Hiring
Education
Shippensburg University of Pennsylvania 2004 — 2008
Bachelor's Degree, Marketing, Psychology
GfK Custom Research October 2007 - August 2009
Abbott Nutrition June 2005 - August 2007
Wendy's International October 2004 - June 2005
Self Employed August 2003 - October 2004
Best Buy March 2001 - August 2003
GfK Custom Research 1998 - 2001
The Pillsbury Company 1996 - 1998
General Mills 1995 - 1996
Gillette 1993 - 1995
Ocean Spray Cranberries 1990 - 1991
Skills
Segmentation, Market Research, Customer Insight, Marketing, Leadership, Advertising Research, Marketing Strategy, Project Management, Global Marketing, Data Analysis, Multivariate Statistics, Shopper Marketing, Retail Food, Marketing Research, International Business..., SPSS, Qualitative &..., Ethnography, Innovation Research, Customer Satisfaction..., product optimization
Education
University of Michigan - Stephen M. Ross School of Business 1985 — 1989
MBA, Marketing
St. Olaf College 1978 — 1982
BA, Economics
Sciences Po 1980 — 1981
Economics
Survey Sampling International April 2015 - Present
MRops, Inc. May 2014 - March 2015
GfK Custom Research North America, Market Opportunities & Innovation August 2011 - May 2014
HRA - Healthcare Research & Analytics January 2011 - July 2011
GfK Custom Research North America, Public Affairs & Corporate Communications 2004 - 2010
GfK Custom Research North America 2002 - 2004
GfK Custom Research 1994 - 2002
Mapes & Ross, Inc. 1990 - 1994
Skills
Questionnaire Design, Quantitative Research, Segmentation, Survey Design, Market Research, Survey Research, SPSS, Report Writing, Questionnaires, Pharmaceutical Industry, Research Design
Education
Stockton University 1986 — 1989
B.A., Business
Nielsen Company August 2015 - Present
Mercy Health August 2014 - August 2015
Mercy Health February 2013 - August 2014
Mercy Health June 2012 - February 2013
strategic HR, inc. March 2012 - June 2012
Skyline Chili March 2012 - March 2012
The Nielsen Company March 2010 - August 2011
TNS NFO January 2008 - February 2010
Burke, Inc. July 2006 - January 2008
GfK Custom Research June 2005 - August 2005
Skills
Marketing Research, Human Resources, Training, Quantitative Research, Recruiting, Data Analysis, Project Management, Applicant Tracking..., Consumer Behaviour, Cross-functional Team..., HRIS, Primary Research, Employee Benefits, Career Counseling, PeopleSoft, Healthcare, Report Writing, Tuition reimbursement, Phone Screening, Screening Resumes, Market Research
Education
University of Wisconsin-Madison - School of Business 2004 — 2006
MBA, Marketing Research
St. Olaf College 1997 — 2001
BA, Economics
Armstrong High School 1994 — 1997
City of Los Angeles April 2014 - Present
City of Los Angeles December 2007 - November 2014
GfK Custom Research 2007 - 2007
Hong Kong Trade Development Council 2005 - 2006
Skills
Public Relations, Analysis, Strategy, Public Policy, Government, Research, Policy Analysis, Economic Development, Management, Policy
Education
University of California, Los Angeles
BA, Economics, Political Science
Diocesan Boys' School
Self employed July 2009 - Present
Self employed June 2008 - July 2009
GfK Custom Research July 2001 - June 2008
Custom Research Inc February 2000 - July 2001
Custom Research Inc May 1998 - February 2000
Buffets, Inc. February 1997 - May 1998
Skills
Market Research, SPSS, Analysis, Customer Insight, Marketing, Marketing Research, Consumer Behaviour
Education
North Dakota State University 1992 — 1996
Bachelors of Science, Psychology/Sociology
AMT Consumer Services, Inc. June 2010 - Present
GfK Custom Research August 2007 - June 2010
Humana 2006 - 2007
Humana 2005 - 2006
Skills
Financial Reporting, Accounting, Management, Training, Analysis, Outlook, Access, Excel, Word, PowerPoint, Visual Basic, Business Process..., Call Centers, Data Analysis, Finance, Microsoft Excel
Education
St. Norbert College 2000 — 2004
Bachelors, Business Administration
Vanguard June 2011 - Present
GfK Custom Research 1994 - 2011
Skills
Segmentation, Market Research, Competitive Analysis, Financial Services, Analytics, Marketing Research, Marketing Strategy, Market Analysis, Data Analysis, Marketing Communications, Relationship Management, Customer Insight
Education
Franklin & Marshall College
Bachelor of Arts (B.A.), Psychology