Leger Marketing
Industry: Company
DescriptionGroupe Léger is the largest Canadian-owned polling and market research firm. The company was founded in 1986 by former Minister of the Environment Marcel Léger, and was originally known as "Léger & Léger" and "Leger Marketing". It is now led by his son, Jean-Marc Léger, President and CEO. Founder: Marcel Léger Founded: 1986 Subsidiaries: ISOPUBLIC AG, IFOP North America,
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Leger Marketing Employees
University of Alberta January 2013 - Present
Alberta School of Retailing July 2008 - Present
Leger Marketing September 2008 - Present
Colloquy September 2009 - September 2014
Edmonton Opera September 2008 - October 2013
University of Alberta July 2008 - January 2013
Society for Safe and Caring Schools and Communities 2010 - July 2012
Ivey Business School, University of Western Ontario July 2004 - June 2008
INSEAD September 2007 - December 2007
Skills
Marketing Strategy, Marketing, Leadership, Public Speaking, Marketing Research, Competitive Analysis, Strategic Planning, Research, Consumer Behaviour, Integrated Marketing, Advertising, Marketing Communications, Market Research, Training, Strategy, Program Management, E-commerce, Public Relations, Business Strategy, Retail, Higher Education, Social Media, Entrepreneurship, Data Analysis, Electronic Marketing
Education
University of Alberta 1999 — 2004
PhD, Marketing & Psychology
University of Alberta 1990 — 1994
BSc, Psychology
Conseil de développement économique de l’Alberta September 2009 - Present
Centre Canadien De Leadership En Évaluation Inc. (le Clé) June 2012 - Present
Leger Marketing December 2005 - September 2009
Claros Research 1996 - 2005
Statistics Canada 1993 - 1996
Skills
Entrepreneurship, Marketing Research, Strategic Planning, Market Research, Public Relations, Research, Administration, Spokesperson, Bilingual, Business Analysis, Negotiation, Feasibility Studies, Economic Development, Team Motivator, Team Building, Partnership Development, Leadership Development, Partnership Management, Business Development, Social Media, Partnerships, Management, Business Strategy, Community Development, Public Speaking, Nonprofits, Coaching, Business Planning, Team Leadership, Government, Management Consulting, Marketing, French, Leadership, Media Relations, Qualitative Research, Human Resources, Budgets, Marketing Strategy, Strategy, Policy, Community Economic..., Event Management, Executive Management, Organizational..., Proposal Writing, Workshop Facilitation, Press Releases, Strategic Communications, Partner Management
Education
Simon Fraser University
Certificate, Economic development
AIESEC 1990 — 1992
The University of Lethbridge 1990 — 1992
Bachelor of Management, Personnel and Organizational Science
Grant Macewan College 1988 — 1990
Bachelor of Commerce (B.Com.)
BC Hydro May 2008 - Present
Leger Marketing 2006 - 2008
Tourism and Parks New Brunswick January 2003 - June 2006
POLLARA November 2000 - December 2002
POLLARA April 2000 - November 2000
Statistics Canada April 1998 - April 2000
Skills
Qualitative Research, Survey Design, Quantitative Research, Market Research, Segmentation, Management, Data Analysis, Multivariate Analysis, Marketing Strategy, Online Research, Analysis, Focus Groups, SPSS, Project Management, Proposal Writing, Research, Leadership, Business Development, Advertising Research, Marketing Research
Education
Carleton University
MA, Political Science
Vision Critical April 2015 - Present
Vision Critical January 2013 - Present
IMI International February 2011 - October 2012
CTVglobemedia January 2006 - February 2011
Leger Marketing 2005 - 2006
96.1 MYFM 2004 - 2005
Skills
Qualitative Research, Social Media, Market Research, Data Analysis, Consumer Behaviour, Consulting, Quantitative Research, Consumer Insight, Teamwork, Microsoft Office, Client Service Oriented, Eye for Details, Critical Thinking, Media, Project Management, Strategic Thinking, solution oriented, Analytics, Marketing Research, Customer Insight, Analysis, Integrated Marketing, Management
Education
Queen's University 1999 — 2004
BaH, Sociology
Nickels Restaurant July 2012 - November 2014
Invado International October 2011 - June 2012
Leger Marketing August 2011 - November 2011
Skills
Customer Service, Microsoft Office, Social Media Marketing, Microsoft Excel, PowerPoint, Marketing, Sales, Social Media
Education
Concordia University 2009 — 2013
Marianopolis College
Leger July 2011 - Present
Leger Marketing March 1999 - June 2011
Angus Reid Group September 1995 - March 1999
Skills
Market Research, Segmentation, Public Relations
Education
Université de Montréal 1990 — 1992
M.Sc., Political science
ENAP
Interbrand May 2013 - Present
Harris Interactive February 2010 - May 2013
Galonsky Analytic & Insight Consulting July 2009 - May 2012
TNS April 2007 - July 2009
Leger Marketing August 2005 - March 2007
@Futures LLC November 2004 - August 2005
TNS March 2000 - November 2004
Bolt Media 1999 - 2000
Skills
Strategy, Brand Equity, Market Research, Analytics, Quantitative Research, Customer Insight, Survey Design, Marketing, Brand Architecture, Product Development, Business Strategy, Consumer Behaviour, Product Innovation, Business Development, Management, Statistical Modeling, Competitive Intelligence, Team Leadership, Qualitative Research, Strategic Thinking, CRM, Advertising, Research Design, Questionnaire Design, Consumer Insight, Marketing Strategy, Competitive Analysis, Segmentation, Management Consulting, Advertising Research, Shopper Marketing, Strategic Consulting, Telecommunications, Focus Groups, Marketing Research, Sales, Business Insights, Primary Research, Positioning, Integrated Marketing, Market Intelligence, Analysis, Online Research, Information Technology, Survey Research, Brand Loyalty, Market Analysis, Leadership, Consulting, Cross-functional Team...
Education
State University of New York at Stony Brook 1996 — 1999
ABD Ph.D., Political Psychology
Longwood High School
Best financial security for life Inc. October 2014 - December 2014
Global financial September 2014 - October 2014
Leger Marketing August 2013 - December 2013
UQAM Université du Québec à Montréal July 2010 - February 2012
Skills
Insurance, Customer Service, Actuarial Science
Education
HEC Montréal 2015 — 2016
Professional certificate, Accounting
Université du Québec à Montréal 2009 — 2013
Bachelor's degree, Actuariat
Club Piscine Super Fitness May 2014 - May 2014
Leger Marketing March 2012 - March 2014
Aldo Group May 2011 - March 2012
La Senza February 2008 - January 2009
Skills
Adobe Photoshop, Adobe Illustrator, InDesign, Graphisme, Réseaux sociaux, Conception de logo, Adobe Creative Suite, Typographie
Education
2009 — 2012
publicité, marketing
Collège Salette 2006 — 2007
AEC, design graphique
Leger Marketing July 2009 - July 2013
Leger Marketing, Montreal July 2005 - June 2009
Leger Marketing USA, New York April 2002 - February 2005
Translations.com, New York January 2002 - June 2002
CEFRIO, Quebec, Canada November 1998 - June 2001
Geo Alliance International November 1996 - November 1998
Education
Université du Québec à Trois-Rivières 1994 — 1996
M.Sc., Gestion
Université François Rabelais de Tours 1990 — 1994
Maîtrise, Sciences Économiques
Lycée Washington, Le Mans, France 1986 — 1990
Baccalauréat, Économie
Leger The Research Intelligence Group May 2014 - Present
Leger, The Research Intelligence Group November 2009 - May 2014
Leger Marketing May 2003 - November 2009
Decima Research October 2000 - May 2003
Skills
Quantitative Research, Focus Groups, Survey Design, Statistical Data..., Qualitative Research, Customer Insight, Segmentation, Marketing Research, Questionnaire Design, Competitive Intelligence, Consumer Behaviour, Market Research, Ethnography, Analytics, Brand Equity, Survey Research, SPSS, Questionnaires, Consumer Insight, Research Design, Online Moderation, Public Opinion, Market Intelligence, Online Research, Primary Research, Brand Loyalty, Data Collection, Report Writing, Statistics
Education
McMaster University 1998 — 2000
MA, Political Science
Parkside 1989 — 1994
Youville. December 2014 - Present
dig May 2013 - December 2013
OSL. January 2005 - May 2013
Bourdages Communication Marketing 2002 - 2005
Publicis Canada April 2000 - September 2002
Barometre 1998 - 2000
National 1998 - 2000
Leger Marketing 1995 - 1998
Skills
Marketing Strategy, Advertising, Integrated Marketing, Digital Marketing, Brand Management, Marketing, Brand Development, Marketing Communications, Public Relations, Relationship Marketing, Mobile Marketing, Customer Insight, Direct Marketing, Interactive Marketing, Digital Strategy, Media Planning
Education
Université de Sherbrooke
Leger Marketing March 2011 - Present
Leger Marketing 1992 - Present
Leger Marketing 1995 - 2011
Education
McGill University 1971 — 1976
Leger Marketing analystangus reid1997 - 1998
Education
Université du Québec à Montréal 1991 — 1997
master, marketing
Focus Forward Consulting Inc. May 2014 - Present
Leger Marketing May 2013 - December 2013
Essential Research Inc. February 2007 - August 2012
Amgen January 2005 - January 2006
Sanofi/Sanofi Aventis April 2001 - January 2005
Skills
Strategic Business..., Leadership/Management, Project/Vendor..., Market Research, Research, Management, Competitive Intelligence, Customer Insight, Segmentation, Marketing Research, Qualitative Research, Market Analysis, Analytics, Strategic Thinking, Pharmaceutical Industry, Competitive Analysis, Quantitative Research, Primary Research, Marketing Strategy, New Business Development, Forecasting, Business Intelligence, Strategy, Market Planning, Global Marketing, Product Launch, Market Access, Pharmaceutical Sales, Sales Effectiveness, Oncology, Commercialization, Sales Operations, Biotechnology, Cross-functional Team..., Marketing Management, Focus Groups, Pharmaceutics, Medical Devices, Cardiology, Market Development
Education
McGill University
Master of Business Administration (M.B.A.), Marketing
McGill University
Bachelor's degree, Industrial Relations/Economics
Obsidem games July 2014 - Present
Leger Marketing August 1989 - April 2015
Pla-Net International 1995 - 2000
Skills
Social Media Marketing, Email Marketing Software, Online Marketing, Email Marketing, Web Development, Web Services, ERP Implementations, Panel Moderator, Panel Building, Community Management, Survey Design, Marketing Research, Market Research, Qualitative Research, Marketing Strategy, Strategy, Customer Insight, Marketing, Project Management, Marketing Communications, Analytics, Social Media, Quantitative Research, Management
Education
Université du Québec à Montréal 1997 — 1998
Computer Programming
Université de Montréal - Ecole polytechnique de Montréal
Computer Programming, Specific Applications
Grant Thornton LLP October 2014 - Present
Grant Thornton LLP October 2011 - October 2014
Grant Thornton April 2010 - September 2011
Leger Marketing February 2009 - March 2010
Skills
Management Consulting, Due Diligence, Proposal Writing, Report Writing, Workshop Facilitation, Interviewing Skills, Business Analysis, Data Analysis, Financial Analysis, Situation Analysis
Education
Certified Management Accountants Association of Alberta 2011 — 2013
Certified Management Accountant (CMA)
University of Alberta 2007 — 2009
Master of Business Administration (MBA)
University of Alberta 1997 — 2002
Bachelor of Arts (BA), Psychology