Ted Bates
Industry: Advertising firm
DescriptionTed Bates is the general name for the advertising agency founded by Ted Bates in 1940. The company grew to become the world’s fourth largest agency.
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Ted Bates Employees
SQAD Inc. April 1992 - Present
(Self-Employed) 1987 - 1992
Telmar January 1980 - January 1986
SSC&B 1973 - 1979
Ted Bates 1968 - 1972
NTI (A.C. Nielsen Company) 1965 - 1967
Skills
Advertising, Analysis, Leadership, Web Analytics, Analytics, Media Planning, Integrated Marketing, Broadcast, Digital Media
Education
University of Pennsylvania 1960 — 1965
BA & BS, Statistics, Sociology
Bonnier Corp / Popular Science January 2006 - April 2013
Primedia, Now TEN 2004 - 2006
CBS Sportsline.com January 2002 - October 2003
autoMedia.com April 2000 - December 2001
Motor Trend June 1994 - March 2000
General Media / Four Wheeler November 1989 - May 1994
Parade Magazine April 1988 - October 1989
Weightman Advertising February 1987 - March 1988
Ted Bates April 1984 - February 1987
Saatchi & Saatchi / Compton November 1981 - March 1984
Skills
Digital Strategy, Social Media, Digital Media, Advertising, Media Planning, Email Marketing, Online Advertising, Media Buying, Digital Marketing, Marketing, Sales, Magazines, Publishing, Marketing Strategy, New Media, comScore, Mobile Marketing, Social Media Marketing, Advertising Sales, Integrated Marketing, Account Management, Direct Marketing, Print Media Sales, Media Strategy, New Business Development, Interactive Marketing, Brand Development
Education
Penn State University
Bachelor of Arts
DOD Consulting August 2015 - Present
The Via Group May 2007 - July 2015
JWT November 1999 - June 2006
Young & Rubicam January 1998 - November 1999
Euro RSCG 1994 - 1998
Lowe and Partners 1988 - 1994
Saatchi & Saatchi 1984 - 1988
Ted Bates 1982 - 1984
SSC&B Lintas 1980 - 1982
Skills
Interactive Marketing, New Business Development, Integrated Marketing, Creative Strategy, Brand Architecture, Account Management, Strategic Planning, FMCG, Strategy, Marketing Communications, Marketing Strategy, Advertising, Direct Marketing, Business Strategy, Brand Development, Financial Services, Digital Marketing, Digital Strategy, Mobile Marketing, Brand Management
Education
Georgetown University
Beers Enterprises, Incorporated - "The Switch" January 2014 - Present
Beers Enterprises, Incorporated - "The Switch" January 2014 - Present
NBCUniversal Media, LLC 2007 - December 2013
NBC Universal 2002 - 2007
NBC Universal 2000 - 2002
NBC Universal 1995 - 2000
NBC Universal 1990 - 1995
NBC Universal 1989 - 1990
NBC Universal 1984 - 1989
Ted Bates 1974 - 1984
Skills
Strategic Sourcing, Procurement, Vendor Management, Sourcing, Program Management, Business Strategy, Strategy, E-procurement, Crisis Management, Management, Training, Forecasting, Process Improvement, Cross-functional Team..., Contract Negotiation, Event Management, Leadership, Integration, Operations Management, SAP, Mergers & Acquisitions, Negotiation, Supply Chain, Change Management, Contract Management, Market Analysis, Supply Chain Management, Team Management, Supply Management, Team Leadership, Logistics, Strategic Partnerships, Budgets, Six Sigma, Executive Management, Project Management, Account Management, Business Process..., Team Building, Global Sourcing, Data Center, Outsourcing, Purchasing, Strategic Planning, Project Planning, Product Management, Product Development, Analysis, Business Development, Finance
Education
Kingsborough Community College 1979 — 1982
AA in Music Theory
Lafayette High School 1974 — 1979
MJHS (Metropolitan Jewish Health System) January 2009 - Present
Landor Associates 2004 - 2008
Ciociola & Company 1989 - 2003
Bozell, Inc. 1985 - 1989
Ted Bates 1980 - 1985
Skills
Corporate Branding, Brand Architecture, Branding & Identity, Advertising, Digital Marketing, Public Relations, CRM, Marketing Strategy, Philanthropy, Healthcare, Health Insurance, Beverage, Technology, Financial Services, Consumer Packaged Goods...
Education
Boston University
BS, Communications
Ethical-Fieldston School
Cramer-Krasselt April 2015 - Present
Young & Rubicam September 2012 - April 2015
Rally Marketing Group January 2012 - September 2012
Deutsch 2010 - December 2011
Lowe Worldwide September 2005 - September 2010
Margeotes Fertitta + Partners 1991 - 2005
Young & Rubicam September 1986 - September 1991
Ted Bates 1984 - 1986
Education
Trinity College-Hartford 1980 — 1984
BA, English
Amherst College 1982 — 1983
English
Westhill High School
Vital Creative Services 2004 - Present
30fps 2006 - 2012
BBDO/NY 1995 - 2001
D'Arcy 1989 - 1995
1675 Productions 1989 - 1995
McCann-Erickson & Lintas 1987 - 1989
J. Walter Thompson 1985 - 1987
Ted Bates 1978 - 1979
Skills
Advertising, Creative Direction, Direct Mail, Integrated Marketing, Copywriting, Brand Management, Strategy, Digital Strategy, Art Direction, Creative Strategy, Marketing Communications, Concept Development, Video, Brand Development, Digital Media, Direct Marketing, Video Production, New Media, Television, Online Advertising, B2B, Broadcast, Social Media, Digital Marketing, Graphic Design, Social Media Marketing, Interactive Advertising, Interactive Marketing, Film, Commercials, Corporate Branding, Content Strategy, Branding & Identity, Email Marketing, Brand Architecture, Logo Design
Education
School of Visual Arts
United States Marine Corps
Honorable Discharge
Self Employed January 2014 - Present
NJYP.com March 2012 - September 2012
Clipper Magazine February 2010 - March 2012
Ashley HomeStores August 2009 - February 2010
OH NO SO HO 1996 - 2009
Ted bates 1977 - 1982
Skills
Customer Service, Event Management, Public Speaking, Graphic Design, Real Estate, Photoshop, Strategic Planning, Team Building, Purchasing, Editing, Coaching, Selling, Merchandising, Management, Marketing Strategy, Account Management, B2B, Budgets, Digital Marketing, Advertising, Email Marketing, Entrepreneurship, Event Planning, Fundraising
Education
Syracuse University 1900 — 1904
BS and BA, Retailing and Advertising
Syracuse University Newhouse school
Bachelor's Degree, Advertising and Retailing
Syracuse University, Newhouse School of Communications and College for HHuman Development
Madison Avenue Consultants May 2009 - Present
American Express 1996 - 2007
American Express USA 1996 - 2006
MindShare 1996 - 2006
Anheuser-Busch Companies, Inc. 1986 - 1996
Anheuser-Busch 1986 - 1996
D'Arcy 1985 - 1986
Ted Bates 1984 - 1986
Rosenfeld Sirowitz & Lawson November 1983 - 1984
Skills
Media Buying, Digital Marketing, Media Planning, Integrated Marketing, Video Production, Video, Digital Strategy, Broadcast
Education
University of Florida 1980 — 1983
BS Journalism, Advertising
University of Wyoming 1979 — 1980
Geology
HDTV-Entertainment December 2006 - Present
Broken Promises Foundation 2014 - 2015
Broken Promises Foundation 2014 - 2015
Broken Promises Foundation 2014 - 2015
ITWeb: Online Interactive Magazine 1995 - 2005
Advanced Database Marketing 1992 - 1995
Hertz Corporation 1989 - 1992
Ted Bates 1986 - 1989
Skills
Broadcast, Television Production, television, television..., New Business Development, Strategy Development, Business Management, Creative Strategy, Television, Video Production, New Media, Management, Advertising, Online Marketing, Content Development, Reality, Entertainment, Digital Media, Video, Film Production, Post Production, Reality TV, TV Production
Education
Hellertown High School
Lehigh University - College of Business and Economics
BA, Business Administration
New York University
Independent Study, Computer Science Studies
Rhode Island School of Design
MFA, Film and Photography
Rochester Institute of Technology
Independent Studies, Film and Photography
The Graduate Center, City University of New York
MBA, Marketing & Business Administration
University of Pennsylvania
BS, Graphic Arts & Photography
Adspaceink April 2010 - Present
Adspace Ink 2010 - Present
Saachi & Saachi April 1981 - May 1984
Ted Bates January 1980 - March 1983
Skills
Landscape Design, Painting, Print Management, Pre-press, Wide Format Printing, Creative Direction, Color Management, Direct Mail, Adobe Creative Suite, Trade Shows, Offset Printing, Outdoor Advertising, Corporate Identity, Corporate Gifts, Variable Data Printing, Packaging, Web-to-print, Art Direction, Logo Design, Photography, Print On Demand, POP Displays, Graphics, Brand Development
Education
School of Visual Arts 1973 — 1974
continuing studies, Advertising Concepts
Syracuse University 1969 — 1973
BFA, Advertising, Design & TV Production
OMD USA June 2011 - Present
TRA, Inc. February 2010 - June 2011
Mediaedge:cia April 2008 - February 2009
MediaVest January 2005 - October 2006
MediaEdge:CIA February 2001 - January 2003
RJ Palmer October 1997 - February 2001
Simmons Market Research 1997 - 1998
FCB/TN Media 1991 - 1997
FCB 1991 - 1995
Ted Bates January 1987 - November 1991
Skills
Media Research, Traditional Media, New Media, Analytics, Customer Insight, Business Intelligence, Strategic Partnerships, Media Planning, Research, Advertising Research, Integrated Marketing, Digital Media, Sales, Market Research
Education
Ramapo College of New Jersey 1986 — 1987
BS, Marketing
Consumer Truth July 2002 - Present
D'Arcy Advertisng, Bates Worldwide, Saatchi & Saatchi March 1983 - May 2002
Ted Bates 1990 - 1994
Skills
Marketing Strategy, Advertising, Marketing Research, Consumer Insights, Marketing Communications, Product Development, Strategic Planning, Strategy Development, Competitive Analysis, Integrated Marketing, Marketing, Strategic Communications, Brand Management, Retail, Customer Insight, Strategy, Account Management, Qualitative Research, Digital Marketing, Market Research, Ethnography, Online Advertising, Brand Development, Email Marketing, Direct Marketing, Social Media Marketing, Online Marketing, Marketing Management, Digital Strategy, Segmentation, Analytics, Market Planning, Market Analysis, Strategic Partnerships, Consumer Products, Mobile Marketing, Brand Awareness, B2B Marketing
Education
Bucknell University
Pingry School
Ogilvy & Mather 1994 - 1999
Lintas: New York 1991 - 1994
Ted Bates 1985 - 1988
Skills
Branding, Marketing,..., Demand Generation, Integrated Marketing, Marketing Strategy, Digital Marketing, B2B Marketing, Thought Leadership, Multi-channel Marketing, Sales Enablement, Marketing Management, Direct Marketing, Online Advertising, Digital Strategy, Social Media Marketing, Lead Generation, Go-to-market Strategy
Education
Baruch College, City University of New York (CUNY) 1991 — 1995
MBA, Marketing
The University of South Carolina 1979 — 1983
BA, Journalism
Archbishop Stepinac High School 1974 — 1977
Diploma
Anti-Defamation League Advertising DirectorThe Golfer1995 - 1997
The Hearst Corporation 1986 - 1992
Ted Bates 1980 - 1985
Skills
Fundraising, Strategic Planning, Non-profit..., Community Outreach, Volunteer Management, Program Development, Nonprofits
Education
State University of New York College at Oneonta
BA
Freelance 1995 - Present
Jorden, McGrath, Case and Taylor June 1987 - February 1995
Ted Bates June 1980 - June 1987
Skills
Art Direction, Logo Design, Posters, Logos, Creative Direction, Print, TV, Collateral Design, Creative Writing, Billboards
Education
ArtCenter College of Design 1963 — 1997
BFA, Advertising Design
San Francisco Art Institute
The Sternberg Report February 2015 - Present
ION Media Networks September 2011 - February 2015
The Sternberg Report February 2010 - August 2011
Magna Global September 2001 - August 2009
TN Media September 1996 - September 2001
BJK&E Media and Bozell September 1986 - September 1996
McCann Erickson October 1982 - September 1986
Ted Bates August 1979 - October 1982
Skills
Broadcast, Television, Media Research, Nielsen, Blogging, Digital Media, Customer Insight, Marketing Strategy, Media Buying, Strategic Partnerships, Integrated Marketing, Media Planning, New Media, Social Media Marketing, Marketing Communications, Research, Marketing, Entertainment, Digital Marketing, Brand Development, Digital Strategy, Content Strategy, Media Relations, Advertising Research, Advertising, Market Research, Mobile Marketing, Advertising Sales, Sponsorship, comScore, Online Marketing, SEM, Media Strategy, Radio, Marketing Research, Online Advertising
Education
Baruch College, City University of New York (CUNY) 1977 — 1979
BBA, Marketing
Baruch College, City University of New York (CUNY) 1977 — 1979
Marketing
DSA Media June 2011 - Present
CML Consulting February 2010 - June 2011
OMD Canada May 1994 - February 2010
CME Canada November 1987 - May 1994
Gray O'Rourke Sussman 1985 - 1987
Ted Bates 1983 - 1985
Leo Burnett 1978 - 1983
Skills
Media Planning, Integrated Marketing, Digital Strategy, Advertising, Media Strategy, Relationship Marketing, Marketing, Brand Development, Marketing Strategy, Outdoor Advertising, Sponsorship, Online Advertising, Marketing Communications, Direct Marketing, Interactive Marketing, New Media, Advertising Sales, Business Development, Email Marketing, Social Media, Strategy, Brand Awareness, Online Marketing, Social Media Marketing, Sales, Creative Strategy, Market Research, Interactive Advertising, Radio, Brand Architecture, Strategic Partnerships, Strategic Planning, Account Management, Management, Marketing Research, Lead Generation, Television, Mobile Advertising, Copywriting, Customer Insight
Education
St. Clair College 1975 — 1978
Diploma, Advertising Business
Alan Krinsky Associates 1992 - Present
DDB 1984 - 1992
Ted Bates 1974 - 1985
RJR Foods 1970 - 1973
Skills
Advertising, Marketing Strategy, Brand Development, Agency Search, Compensation Development, New Business Workships, Integrated Marketing, New Business Development, Strategic Partnerships, Client-focused, Marketing, Compensation & Benefit, Social Media Marketing, Strategy, Direct Marketing, CRM, Digital Marketing, Digital Strategy, Online Advertising, Digital Media, Brand Management, Interactive Marketing, Business Planning, Relationship Marketing, Customer Insight, Email Marketing, B2B Marketing, Lead Generation, Online Marketing, Management, Media Planning, Marketing Management, Corporate Branding, Creative Strategy, Media Buying
Education
New York University
BA, Liberal Arts
University of California/SF/Berkley
Law
Near Field Communication Forum October 2014 - Present
How I Met My Dog.com- Online Dog Adoption Start-up April 2013 - Present
Strategic Marketing Group June 2002 - Present
Conservation Legal Fund September 2014 - Present
Loehman's 2012 - 2013
Red Door Spas April 2006 - May 2007
Barnes& Noble February 2001 - April 2003
Verizon 1995 - 2000
Brooks Brothers 1990 - 1995
Ted Bates 1980 - 1990
Skills
Digital Strategy, Focus Group Moderator..., Revenue Enhancement, Focus Groups, Advisor to PE firms for..., Marketing, Retail, Marketing Management, Marketing Research, New Business Development, Start-ups, Advertising, Brand Development, Integrated Marketing, Public Relations, Email Marketing, Strategic Partnerships, Marketing Strategy, Market Research, Strategy
Education
The Wharton School 1974 — 1976
MBA, Marketing and Business Strategy
Williams College 1970 — 1972
B.A., Psychology
Vassar College 1968 — 1970
Dance A Long Performing Arts for Seniors - Interactive Entertainment Meals on Wheels/Bobby Lewis CenterMeals on Wheels of Rockland CountyApril 2014 - Present
Meals on Wheels of Rockland, Lillian Booth Actors Fund, Atria Rye Brook, Northern Metropolitan August 2013 - Present
N I S T A R New Media January 2007 - Present
N I S T A R January 2007 - Present
The Magna Group November 2008 - May 2009
Momentum Worldwide 2007 - 2009
TBWA Advertising, Inc 1987 - 1995
Ted Bates 1983 - 1987
Skills
Animation, Beauty, Television, Post Production, Broadcast, Video Production, Video, Production, Radio, Documentaries, Commercials, Producing, Beauty Industry, Storytelling, Music, Film Production, Editing, Web Video, Digital Media, Short Films, Casting, Media Production, Advertising, Film, Recording
Education
Bard College
BA, Theatre and Dance
New York Medical College, CDT
Certified Dance Therapist, Dance Therapy
Consultant June 2014 - Present
H4B Chelsea 2014 - 2015
Kaplan Thaler Group 2011 - 2014
Draftfcb 2007 - 2008
Saatchi & Saatchi Consumer Healthcare 2003 - 2007
Young & Rubicam 1992 - 2003
J. Walter Thompson 1986 - 1992
Ted Bates 1983 - 1986
Skills
Integrated Marketing, Digital Marketing, Creative Strategy, Brand Management, Digital Strategy, Interactive Marketing, Advertising, Strategy, Interactive Advertising, Direct Marketing, CRM, Brand Development, Mobile Marketing, Customer Insight, Relationship Marketing, Brand Architecture, Outdoor Advertising, Media Planning
Education
University of Iowa 1979 — 1983
Bachelor of Business Administration (BBA)
MOSAK Advertising & Insights October 2012 - Present
MQ&C Advertising July 1998 - September 2012
Stanhope & Geiger 1994 - 1998
Young & Rubicam November 1989 - June 1991
Ted Bates March 1986 - October 1989
Skills
Media Buying, Media Planning, Advertising, Outdoor Advertising
Education
Texas State University-San Marcos
Bachelor of Applied Arts and Science
Ogilvy CommonHealth Worldwide September 2009 - June 2011
Saatchi and Saatchi Wellness March 2006 - September 2009
Draftfcb 2004 - 2006
Lowe Worldwide 2002 - 2004
Bozell Advertising 1995 - 2002
Publicis 1994 - 1995
DMB&B 1991 - April 1994
Hill Holliday Advertising 1983 - 1990
Ted Bates 1981 - 1983
Saatchi and Saatchi (Compton) 1976 - 1981
Skills
Advertising, Healthcare, Creative Development, New Business Development, Brand Development, FMCG
Education
Columbia University - Columbia Business School 1974 — 1976
MBA, Marketing
Harvard University 1970 — 1974
BA, English Literature
Archbishop Williams 1966 — 1970
High school
MAGNA Global (Interpublic) September 2001 - Present
TN Media 1996 - September 2001
Bozell/BJK&E Media September 1986 - September 1996
McCann-Erickson October 1982 - September 1986
Ted Bates August 1979 - October 1982
Education
Baruch College, City University of New York (CUNY) 1977 — 1979
McGraw-Hill Higher Education 2009 - Present
Exclamat!ons July 1991 - Present
The Xara Xone, a website owned by The Xara Group, Ltd. January 2012 - August 2015
Spinland Studios 2010 - 2011
Monkey Pants Media 2007 - 2010
N.W. Ayer & Son 1979 - 1983
Ted Bates 1975 - 1979
Skills
Books, Photoshop, Video, Music, Animation, Writing, Graphic Design, Graphics, Creative Direction, Photography, Illustration, Post Production, Illustrator, Visual Effects, Video Editing, 3D, Art Direction, Typography, Publications, Editorial, Publishing, Art, Drawing, Vector Illustration, Copywriting, Content Development, Advertising, Logo Design, Copy Editing, Storytelling, Editing, Adobe Creative Suite, 3D graphics, Proofreading, Digital Media, Layout, Video Production, Character Animation, Film, Published Author, Magazines, Web Content, Freelance Writing, Cinema 4D, Computer Animation, Content Strategy, Xara, Online Publishing, Newsletters, Television
Education
Syracuse University 1971 — 1975
BFA, Advertising Design
Syracuse University 1971 — 1975
BFA in Advertising Design, Advertsising Design
EvansGroup 1990 - 1995
Ted Bates 1975 - 1979
Skills
Social Media Marketing, Marketing Communications, Advertising, Strategic Planning, Online Advertising, Market Research, Social Marketing, Consumer Psychology, Business Writing, Community Outreach, Nonprofits, Social Media, Email Marketing, Public Speaking, Marketing Strategy, Integrated Marketing, Digital Marketing, Non-profits, Coaching, Digital Media, Digital Strategy, Consumer Behavior
Education
Mount Holyoke College 1967 — 1971
Bachelor’s Degree, Psychology
Calhoun HS
Matt Lester Productions October 2010 - Present
Matt Lester October 2010 - January 2014
McCann Erickson October 1992 - October 2012
McCann Worldgroup October 1982 - October 2010
Ted Bates 1981 - 1982
Ketchum Advertising 1979 - 1981
Skills
Advertising, Art Direction, Direct Marketing, Creative Strategy, Creative Direction, Interactive Advertising, Integrated Marketing, Beauty Industry, Interactive Marketing, Social Networking, Concept Development, Film, Outdoor Advertising, Online Advertising, Social Media Marketing, Branding & Identity, Graphic Design, Promotions, Directing, Television, Brand Development, Brand Architecture, Direct Mail, Digital Strategy, Web Design, Digital Marketing, Mobile Marketing, Adobe Creative Suite, Broadcast, Corporate Identity, Relationship Marketing, Art, Digital Media, Commercials, Copywriting, Corporate Branding, Content Strategy, New Media, Strategy, E-commerce, Email Marketing, Commercial Directing, Typography, User Experience, Viral Marketing
Education
Art Institute of Pittsburgh 1974 — 1977
associates, design and illustration
Publicis 1994 - 1997
Bloom Agency 1980 - 1997
Ted Bates 1970 - 1980
Skills
Advertising, Integrated Marketing, Marketing Strategy, Nonprofits, Strategy, Online Advertising, Social Media Marketing, Email Marketing
Education
University of Michigan - Stephen M. Ross School of Business 1966 — 1968
MBA, business
Florida State University 1963 — 1968
Criminology, business