Cervelo Cycles
Cervélo Cycles is a Canadian manufacturer of racing and track bicycles. Cervélo uses CAD, computational fluid dynamics, and wind tunnel testing at a variety of facilities including the San Diego Air and Space Technology Center, in California, US, to aid its designs. Frame materials include carbon fibre. Headquarters: Toronto, Canada Founder: Gerard Vroomen Founded: 1995 CEO: Phil White (1995–) Number of employees: undisclosed Parent organization: Pon Holdings
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Cervelo Cycles Employees
Blue Sky Design Group Pty Ltd March 2015 - July 2015
Cervelo Cycles October 2010 - May 2011
Skills
Industrial Design, Transportation design, Automotive Design, Product Design, Clay Modelling, photoshop, illustrator, Illustration, analog rendering, digital rendering, composite lamination, priming, surfacing, styling, research, painting, solidworks, Alias Automotive, Rhino, Sketchbook Pro, User Interface Design
Education
Monash University 2014 — 2014
Bachelor's Degree, Industrial and Product Design
Carleton University 2011 — 2013
Bachelor's Degree, Industrial and Product Design
Cervelo Cycles May 2015 - Present
Skills
Marketing Communications, Account Management, Social Media, Marketing Strategy, Social Media Marketing, New Business Development, Sponsorship, Marketing, Brand Development, Product Launch, Event Planning, Event Management, Project Management, Customer Experience, Sports Marketing, Dealer Relationships, Product Marketing, Brand Management
Education
Institute of Communication Agencies 2007 — 2008
Certified Accredited Advertising Professional (Year 1)
McGill University 2001 — 2005
Bachelor of Commerce (BCom), Marketing
Cervelo Cycles Inc July 2014 - Present
Cervelo Cycles March 2013 - June 2014
Lakeside May 2011 - March 2013
Autobon Logistics and Consulting April 2008 - July 2011
Kraft Foods Canada April 2006 - April 2008
Black & Decker Canada January 2004 - April 2006
Kimberly Clark 2006 - 2006
Tyco Electronics Canada July 2001 - January 2004
Black & Decker Canada January 1998 - June 2001
Bausch & Lomb July 1992 - January 1998
Skills
Analytical Skills, Strategic Consulting, Contract Negotiation, Supply Chain..., Manufacturing..., SAP R/3, SAP ERP, Project Management, Sales Operations, Carrier Relationship..., Inventory Management, Vendor Managed Inventory, Production Planning, New Business Development, Business Process..., Transportation..., Logistics Consulting, Retail, Consumer Products, Manufacturing, Food Industry, Entrepreneurship, Profit Center Management, Profit Maximization, Cost Management, International..., Supplier Negotiation, Management Consulting, Technical Recruiting, 3PL, Business Development, Transportation, Cross-functional Team..., Leadership, Process Improvement, Forecasting, Management, Supply Chain, Supply Chain Management, Logistics, Warehousing, Demand Planning, Materials Management, Strategy, MRP, Operations Management, ERP
Education
Canadore College 1989 — 1991
Business Administration - Accounting, Business Administration - Accounting
Sacred Heart 1984 — 1990
Business
Bradford District High school 1985 — 1988
OSSD, Business - Accounting
Cycling Sports Group September 2014 - Present
Cervelo Cycles April 2012 - August 2014
Focus Bicycles USA April 2009 - August 2014
B&L Bike and Sports July 2001 - December 2008
AthletesVillage.com 1999 - 2001
PowerBar Inc. December 1992 - May 1999
PowerBar Europe GmbH 1995 - 1998
Bell Sports 1990 - 1992
Skills
Strategy, Marketing Strategy, Leadership, Marketing, Sales, Management, Sales Management, P&L Management, Sports Marketing, Sponsorship, Training, Sales Operations, Sports, Product Development, Strategic Planning, Product Marketing, Sporting Goods, Contract Negotiation, Brand Development, Cycling, Strategic Partnerships, Entrepreneurship, Social Media, Account Management, Competitive Analysis, Social Media Marketing, Budgets, Retail, Forecasting, Event Planning, Trade Shows, Business Planning, New Business Development, Market Research, Advertising, Marketing Management, Marketing Communications, Business Development, Team Building, Product Management, Brand Management, Event Management, Public Relations, Business Strategy, B2B, Coaching, International Sales, Negotiation, Merchandising
Education
University of San Francisco School of Law 1989 — 1992
JD, Law
University of Nevada-Reno 1981 — 1987
BS, Business Administration - Marketing
Tridel February 2010 - Present
PCL Constructors Canada June 2008 - February 2010
Tickner and Associates November 2006 - June 2008
Cervelo Cycles 2005 - 2005
Skills
Construction Safety, Safety Management, Safety Management..., Occupational Health, Hazard Analysis, Behavior Based Safety, Accident Investigation, Safety Training, Hazard Recognition, Construction, Asbestos, Contractors, Hazard Identification, Industrial Safety, Fire Safety, Fall Protection, EHS, Incident Investigation, ISO 14001, Safety Auditing, Site Inspections, Construction Management, Safety Engineering, Risk Assessment, Process Safety, Scaffolding, Workplace Safety, HSE auditing, Auditing, Industrial Hygiene, First Aid, Ergonomics, Environmental..., Hazardous Materials, Training, Investigation, Supervisory Skills, HSE Management Systems, OHS
Education
Ryerson University 2000 — 2010
safety
Ryerson University 2005 — 2007
ohs, safety
Royal LePage Real Estate Services Ltd., Brokerage June 2014 - Present
Cervelo Cycles December 2004 - 2013
Rogers Wireless January 2000 - November 2004
Skills
Sporting Goods, Bicycle, Cycling, Sports, Product Marketing, Product Development, Product Management, Sales Management, Marketing Strategy, Product Launch, International Sales, Purchasing, Customer Satisfaction, Retail, Forecasting, Supply Chain Management, Sports Marketing, Customer Service..., Customer Service, Trade Shows, Merchandising, Sales, Marketing, P&L Management, Brand Management, Budgets, Sales Operations, Social Networking
Education
Ryerson University
Architectural and Building Sciences/Technology
The University of Western Ontario
Focus Bicycles USA April 2015 - Present
Cervelo Cycles April 2015 - Present
Ortlieb USA November 2014 - April 2015
Castelli USA November 2013 - April 2015
Infinit Nutrition July 2013 - April 2015
TIME Sport January 2013 - April 2015
Greyson Cyclewerks June 2011 - April 2015
American Bicycle Group June 2011 - April 2015
Reynolds Cycling June 2011 - April 2015
PB GAST AND SONS INC November 2002 - April 2015
Skills
Cycling, Account Management, Sales, Business Development, Sales Operations, Management, Budgets, Negotiation, Trade Shows, Sports, Merchandising, Purchasing, Sports Marketing, Sales Management, New Business Development, Bicycle
Education
John Carroll University 1995 — 1999
John Carroll University, University 1995 — 1999
Bachelor of Science, Biology/Environmental Studies
BDO Canada October 2014 - Present
BDO Canada March 2011 - October 2014
Cervelo Cycles September 2006 - March 2011
Canadian Tire September 2005 - September 2006
JAN Kelley Marketing January 2004 - September 2005
OMD February 2001 - January 2004
Skills
Marketing Communications, Advertising, Social Media Marketing, Brand Management, Project Management, Event Management, Corporate Communications, Internal Communications, Marketing, Strategy, Media Relations, Marketing Strategy, Sponsorship, B2B, Integrated Marketing, Trade Shows
Education
Mohawk College 1998 — 2001
Advertising &Communications Media, Marketing, Advertising & Communucations
Gruber Images May 2011 - Present
peloton magazine by Move Press October 2010 - Present
Castelli Cycling December 2010 - Present
Cervelo Cycles July 2012 - Present
Focus Bikes May 2012 - Present
PezCyclingNews November 2003 - October 2012
VeloNation LLC January 2010 - April 2012
ROAD Magazine January 2010 - May 2011
Skills
Sports, Sports Marketing, Operant Conditioning, Cycling, Sports Management, Social Media Marketing, Event Planning, Social Media, Sponsorship, Fitness, Event Management, Exercise Physiology, Journalism, Athletics, Event Photography, Magazines, Photography, Facebook, Brand Development, Press Releases, Editing, Sports Photography, Writing
Education
The University of Georgia 2001 — 2005
Bachelor's, German and Political Science
Bombardier Transportation November 2007 - Present
Dukes Cycle 2002 - 2006
Cervelo Cycles 2004 - 2005
Ride On Cycle 1999 - 2002
Skills
Transportation, Public Transport, Rail Operations, Rail, Transportation..., Railway, Fleet Management, Rolling Stock, Process Improvement, Inventory Management, Inventory Control, Logistics, Freight, Product Development, Warehousing, Customer Service, Team Leadership, Cycling, Bicycle Repair, Home Repairs, Customer Support, Scheduling, Continuous Improvement, Strategic Planning, Troubleshooting, Electrical..., Mechanics, Maintenance & Repair, Equipment Repair
Education
George Brown College 2005 — 2007
Mechanical Maintenance / Millwright
Sir Sandford Flemming college 1998 — 1998
Entrepreneurship / Business Management
Raleigh and Lapierre Bikes June 2013 - Present
Sacred Rides Mountain Bike Adventures January 2013 - June 2013
Cervelo Cycles March 2010 - January 2013
Fitness Depot Commercial June 2009 - October 2010
Atomic Ski and Suunto Canada December 2007 - April 2009
Butterfield & Robinson 1997 - 2002
Skills
Sales, Sports Marketing, Marketing Strategy, Sports, Cycling, Sales Management, Advertising, Trade Shows, Sporting Goods, Marketing, Social Media Marketing, Retail, Merchandising, Sales Operations, Sponsorship, Event Management, Brand Development
Education
Concordia University 1990 — 1994
Bachelor of Arts, Geography and Urban Planning
Lakefield College School 1985 — 1988
Cannondale-Garmin Pro Cycling Team January 2015 - Present
USA Cycling 2005 - Present
Cannondale Pro Cycling January 2013 - December 2014
Bicycling Magazine January 2011 - December 2014
Liquigas-Cannondale Cycling Team December 2010 - December 2012
VeloNews May 2009 - December 2010
Cervelo Cycles January 2009 - December 2010
BISSELL Homecare, Inc. January 2007 - December 2008
Louis Garneau Sports 2002 - 2005
We Mow Lawn's R Us 2002 - 2004
Skills
Cycling, Bicycle, Sports, Online Advertising, Blogging, Sports Marketing, Social Media Marketing, Social Media, Public Relations, Event Management, Event Planning, Marketing, Sponsorship, Marketing Communications, Marketing Strategy, Product Development, Media Relations, Coaching, PowerPoint, Fundraising, Brand Development, Sports Management, Entertainment, Triathlon, Magazines, Action Sports, Product Marketing, Advertising, Public Speaking, Microsoft Excel, Editing, Email Marketing, Leadership, Copywriting, Customer Service, Sales, Management, Strategic Planning, Microsoft Office, Retail, Athletics, Team Building
Education
Middlebury College 2002 — 2006
Bachelor of Arts, Economics, Mathematics
Innovative Credit Solutions Inc October 2006 - Present
Cervélo SA October 2006 - May 2011
Cervelo Cycles March 2001 - September 2006
SciCan October 2000 - October 2001
BCE Emergis January 1999 - June 2000
linda lundstrom 1991 - 1998
Charles Popowich Ins. Agency 1985 - 1990
Skills
Accounts Receivable, Credit, Microsoft Office, Excel, Financial Analysis, Credit Risk, Financial Reporting, Credit Analysis, Problem Solving, Forecasting, Microsoft Excel, Management, Cash Flow, Cash Flow Forecasting, Accounts Payable, Cycling, Sales Management, Negotiation, Business Planning, Cash Management, Process Improvement, Budgets, Account Reconciliation, Coaching, Analysis
Education
Michigan State University 2007 — 2007
CICP, International Credit Mgmt.
University of Toronto at Scarborough 1990 — 1991
Commerce program
Don Mills Collegiate 1987 — 1990
Can Fit Pro
Personal Training Specialist, fitness
BMC USA September 2009 - February 2011
Cervelo Cycles May 2007 - September 2009
Liberty Mutual January 2004 - September 2006
AIDS Action Committee January 2003 - December 2003
Merlin Metalworks / Quintana Roo August 1999 - July 2000
Belmont Wheelworks 1998 - 2000
Skills
Sports Marketing, Marketing, Cycling, Public Relations, Sports, Sponsorship, Marketing Strategy, Management, Team Building, Event Management, Sales, Product Development, Event Planning, Brand Management, Strategic Planning, B2B, Retail, Strategy, New Business Development, E-commerce, Sales Management, Merchandising, Market Planning, Direct Marketing, Trade Shows, Product Marketing, Social Media Marketing, Brand Development, Marketing Management, Marketing Communications, Brand Awareness, Advertising, Product Management, Strategic Partnerships, Social Media, Fundraising
Education
Northeastern University 1987 — 1991
BA
Cervelo Cycles Inc. April 2012 - Present
Cervelo Cycles August 2011 - April 2012
Beler Holdings Inc./BI Logistics Services Inc. September 2009 - July 2010
Business Improvement Group (formally R&D Funding Management Inc.) March 2007 - September 2009
Fabrikant Commonwealth Trading Inc. March 1998 - November 2006
Skills
Strategic Planning, Financial Reporting, Change Management, Coaching, Forecasting, Financial Analysis, Financial Accounting, Human Resources, Human Resource..., Payroll, HR Policies, Recruiting, Health&Safety, Management, Operations Management, Project Management, Performance Management, Negotiation, Personnel Management, Budgets
Education
Sheridan College 2009 — 2012
Pursuing the CHRP Designation
York University 1991 — 1995
BSc.
Edelman September 2012 - Present
Edelman July 2010 - September 2012
Cervelo Cycles October 2009 - June 2010
Cervelo Cycles August 2006 - October 2009
Cervelo Cycles January 2004 - August 2006
Government of Ontario March 2003 - October 2003
Government of Ontario September 2002 - March 2003
Skills
Media Relations, Strategic Communications, Corporate Communications, Crisis Communications, Communications Planning, Internal Communications, Reputation Management, Marketing Communications, Marketing, Public Relations, Press Releases, Advertising, Public Affairs, Speech Writing, Message Development, Integrated Marketing, Publicity, Copywriting
Education
Western University 2001 — 2002
MA Program
McGill University 1997 — 2001
BA
Newcastle University 1999 — 2000
BA Program (Exchange)
Branksome Hall
Cervelo Cycles August 2012 - Present
Cervelo Cycles December 2007 - August 2012
Gandinnovations July 2006 - December 2007
Sherwin Williams July 2004 - August 2005
InFocus June 2001 - December 2001
IBM March 1999 - June 2001
Skills
Supply Chain, Sporting Goods, Demand Planning, Supply Chain Management, Logistics, Lean Manufacturing, Forecasting, Materials Management, Operations Management, Purchasing, Purchase Orders, Purchasing Negotiation, Purchase Management, Purchase Requisitions, MRP, Data Analysis
Education
University of Portland 1993 — 1997
BA, History and Political Science
Cervelo Cycles August 2011 - Present
Skills
Sporting Goods, Product Development, Marketing Strategy, Retail, Action Sports, Bicycle, Cycling, Strategic Planning, Sales Management, Coaching, Marketing, Management, Education
Education
Trent University
BA, BA (hons), BEd, Cultural Studies, English LIterature
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