Houston Effler
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Houston Effler Employees
Match Drive September 2012 - Present
Conover Tuttle Pace November 2009 - September 2012
Crocker & Company January 2009 - November 2009
Mullen 2004 - 2008
Arnold Worldwide 1995 - 2004
Houston Effler 1991 - 1995
Skills
Integrated Marketing, Digital Strategy, Interactive Advertising, Interactive Marketing, Creative Strategy, Outdoor Advertising, Advertising, Direct Marketing, Marketing Strategy, Media Planning, Digital Marketing, Strategy, Mobile Marketing, Account Management, Creative Direction, Brand Development, Brand Architecture, Direct Mail, Digital Media
Education
Hobart and William Smith Colleges 1987 — 1991
Bachelor of Arts (BA), English Language and Literature/Letters
Havas Media May 2005 - Present
HAVAS DIGITAL May 2005 - January 2012
Media Contacts May 2005 - January 2011
MPG/Media Contacts May 2005 - December 2009
Media Contacts 2005 - 2006
Allen & Gerritsen 2000 - 2005
Hill, Holliday October 1997 - February 2000
Houston Effler June 1995 - October 1997
Skills
Digital Marketing, Online Advertising, Team Building, Media Planning, Media Buying, Social Media, Marketing Strategy, Team Leadership, Revenue Management, New Business Development, Consumer Insights, Digital Media, Marketing, Mobile Devices, Management, Digital Strategy, Mobile Marketing, Interactive Marketing, Revenue Analysis, E-commerce, Customer Insight, Integrated Marketing, Social Media Marketing, Media Strategy, comScore, New Media, Web Analytics, Advertising, SEM, Marketing Communications, Online Marketing
Education
University of Rochester 1989 — 1993
Bachelor of Arts (BA), English
University of Rochester 1989 — 1993
Bachelor of Arts (BA), English Language and Literature, General
designxdenise January 2007 - Present
TJX 2003 - 2007
Hill Holliday December 1996 - November 1997
Houston Effler 1995 - 1997
Dunkin' Brands 1988 - 1993
WCVB Channel 5 1983 - 1986
Skills
Creative Direction, Creative Strategy, Advertising, Brand Development, Direct Mail, Integrated Marketing, Marketing, Digital Marketing, Corporate Branding, Direct Marketing, Copywriting, Digital Strategy, Online Advertising, Graphic Design, Email Marketing, Corporate Identity, Logo Design, Art Direction, Marketing Strategy, Marketing Communications, Social Media Marketing, Digital Media, Concept Development, Branding & Identity
Education
Massachusetts College of Art and Design 1976 — 1980
BFA, Advertising
Massachusetts College of Art
Bachelor of Fine Arts (BFA), Advertising
Cablevision September 2014 - Present
Jumpinfish LLC January 2012 - September 2014
freelance at Doner 2012 - 2012
unit7 June 2011 - October 2011
unit7 2006 - June 2011
ogilvy 2004 - 2006
J. Walter Thompson (JWT) 1995 - 2003
Houston Effler 1991 - 1994
bozell 1988 - 1991
Skills
Sports Marketing, Creative Strategy, Healthcare, Public Relations, Management, Web Video, Positioning, Creative Direction, Integrated Marketing, Interactive Advertising, Broadcast Television, Brand Management, Marketing, Advertising, Digital Strategy, Social Media, Strategy, Relationship Marketing, Graphic Design, Art Direction, Corporate Identity, Digital Marketing, Product Development, Outdoor Advertising, Brand Development, Interactive Marketing, Logo Design, Digital Media, Adobe Creative Suite, Brochures, Online Advertising, Direct Mail, Television, Concept Development, Branding & Identity, Email Marketing, User Experience, New Media, Campaigns, Social Media Marketing, Copywriting, Content Strategy, Corporate Branding, Online Marketing, Direct Marketing, Brand Architecture, Mobile Marketing, Creative Services, Experience Design, Interaction Design
Education
omnicom university 2010 — 2011
Syracuse University 1979 — 1983
BS, Advertisng
Garden City High School 1977 — 1979
School of Visual Arts
Coldwell Banker Residential Brokerage 1998 - Present
Bag A Bagel 1992 - 1997
Houston Effler 1988 - 1991
Skills
Buyers, Relocation, Real Estate, New Homes, Senior Real Estate, Buyer's Agent, Buyer Representation, First Time Home Buyers, Short Sales, Listings, Single Family Homes, New Home Sales, Condos, Foreclosures, REO
Education
Massachusetts College of Art and Design 1980 — 1984
BFA, Graphic Design/Advertising
Bloomberg August 2011 - Present
Buddha March 2011 - August 2011
MindShare September 2008 - February 2011
MindShare May 2004 - September 2008
CBS Television Network October 1999 - May 2004
CBS Television Network February 1999 - October 1999
McCann Erickson June 1997 - January 1999
McCann Erickson March 1997 - June 1997
Houston effler 1994 - 1996
Skills
Sponsorship, Integrated Marketing, Advertising, Digital Media, Digital Strategy, Media Planning, Digital Marketing, Media Buying, Online Advertising, Social Media Marketing, New Media
Education
Central Connecticut State University
B.S., Marketing
Blue Rudder Creative Group June 2013 - Present
Cooperrider Communications 2011 - June 2013
Fuse Ideas 2009 - 2011
Supercar Life May 2007 - November 2008
Arnold Worldwide 1998 - 2002
Houston Effler 1991 - 1998
Ingalls, Quinn and Johnson 1985 - 1987
Young & Rubicam 1982 - 1984
Hill Holliday 1979 - 1982
Skills
Interactive Advertising, Art Direction, Integrated Marketing, Creative Direction, Advertising, Copywriting, Creative Strategy, Interactive Marketing, Brand Development, Social Media Marketing, Marketing Strategy, Corporate Branding, Concept Development, Email Marketing, Branding & Identity, Video
Education
University of Massachusetts, Amherst 1975 — 1977
BA., English/Journalism
University of Colorado at Boulder
Active Healing, Inc. September 1994 - Present
Juice Plus 2005 - 2010
BNI 2006 - December 2009
Houston Effler April 1994 - August 1994
Education
Syracuse University 1990 — 1994
TJX October 2010 - Present
Dunkin' Brands January 2005 - October 2010
Alloy Media + Marketing August 2002 - November 2004
Arnold Worldwide May 1998 - August 2002
Houston Effler October 1993 - May 1998
TracyLocke October 1991 - October 1993
Skills
Brand Architecture, Product Innovation, Integrated Marketing, Marketing Strategy, Digital Marketing, Digital Strategy, Multi-channel Marketing, Strategy, Management, Brand Development, Brand Management, Customer Insight, Marketing, Competitive Analysis, Marketing Research, Marketing Management, Market Planning, Direct Marketing, Product Marketing, P&L Management, Brand Awareness
Education
Bethany College
HMC Advertising January 2015 - Present
Cottage 10 July 2007 - December 2014
Kelliher Samets Volk 1997 - 2007
Trainor & Associates January 1996 - January 1997
Shark Communications May 1993 - January 1996
Houston Effler February 1992 - March 1993
Education
Syracuse University 1989 — 1991
MA, Communications
University of New Hampshire 1982 — 1986
BA, Communication
Newton North High School 1979 — 1982
Details Interiors January 1998 - Present
Houston Effler 1986 - 1991
McCann Erickson 1984 - 1986
Skills
Interior Design, Furniture, Space planning, Window Treatments, Furnishings, Home Staging, Floor Plans, Draperies, Sketching, Custom Furniture, Blinds, Window Coverings, Residential Design, Bedding, Accessorizing
Education
Boston College 1975 — 1979
Bachelor of Science (B.S.), Economics
Deutsch/LA October 2009 - Present
Fallon February 2005 - September 2009
wieden + kennedy April 1998 - January 2005
Hill Holliday March 1996 - March 1998
J. Walter Thompson April 1994 - March 1996
Houston Effler February 1992 - April 1994
Skills
Interactive Advertising, Video Production, Creative Strategy, Film Production, Integrated Marketing, Advertising, Television, Creative Direction, Digital Media, Outdoor Advertising, Content Strategy
Education
Northeastern University 1984 — 1989
BA, Communications
The Wall Street Journal December 2004 - Present
Fast Company Magazine July 1999 - April 2004
PC Magazine April 1998 - July 1999
Houston Effler June 1992 - April 1998
Ingalls June 1987 - June 1992
Skills
Sales, Media Planning, Digital Media, Advertising Sales, Digital Strategy, Multimedia, Integrated Marketing, Advertising, Social Networking, Digital Marketing, Online Advertising, Social Media Marketing
Education
University of New Hampshire
The Ad Club September 2014 - Present
Karen Lynch Art Director July 1998 - Present
several advertising agencies 1985 - 2012
Mullen Advertising 1990 - 1998
Houston Effler 1989 - 1989
Cabot 1987 - 1989
Welch Currier Curry Advertising 1985 - 1989
Skills
Creative Direction, Advertising, Brand Development, Concept Development, Art Direction, Corporate Identity, Photography, Marketing Communications, Direct Mail, Social Media Marketing, Typography, Branding & Identity, Web Design, Interaction Design, Graphic Design, Direct Marketing, Social Media, Brochures, Marketing Strategy, Creative Strategy, Logo Design, Integrated Marketing, Online Advertising, Corporate Branding, Interactive Marketing, Email Marketing, Illustration, Digital Marketing, Art, Illustrator, Television, InDesign, Copywriting, Digital Strategy
Education
Trinity College-Hartford 1979 — 1983
Arnold Worldwide 2014 - Present
Ogilvy Healthworld/OgilvyOne/Ogilvy & Mather 2002 - 2013
Ammirati Puris Lintas (Lowe Worldwide) 1995 - 2002
Houston Effler 1993 - 1995
BBDO 1987 - 1993
Skills
Interactive Marketing, Integrated Marketing, Digital Strategy, Interactive Advertising, Brand Architecture, Advertising, Creative Strategy
Education
Columbia University in the City of New York 1983 — 1987
BA, History