Interactive Advertising Bureau
Industry: Media company
DescriptionThe Interactive Advertising Bureau is an advertising business organization that develops industry standards, conducts research, and provides legal support for the online advertising industry. CEO: Randall Rothenberg (2007–) Headquarters: New York City, NY Founded: 1996 Leader: Randall Rothenberg Subsidiary: Interactive Advertising Bureau Europe Type of business: Trade association
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Interactive Advertising Bureau Employees
ASU Sandra Day O’Connor College of Law June 1981 - Present
New York Law School March 2015 - Present
Reed Smith LLP August 2001 - Present
Draft n Craft Legal Outsourcing Pvt. Ltd. January 2014 - Present
Interactive Advertising Bureau January 2000 - July 2015
Black Forest Group May 1998 - June 2015
American Express April 1978 - March 1994
Amex Canada January 1985 - December 1989
NYC Board of Education September 1968 - April 1978
Skills
Advisory Boards, Affiliate Marketing, Behavioral Targeting, Cloud Computing, Co-branding, Crowdfunding, Crowdsourcing, Data Privacy, Digital Marketing, Digital Media, Digital Rights, E-commerce, Email Marketing, Endorsements, Entertainment Law, Film Finance, Film Production, Financial Services, Gift Cards, Information Security, International, Intellectual Property, International Marketing, Licensing, Lifestyle Brands, Loyalty Marketing, Loyalty Programs, Luxury Brand Marketing, Marketing, Media & Entertainment, Mobile Marketing, Mobile Payments, Online Advertising, Online Gambling, Online Gaming, Online Marketing, Online Privacy, Outsourcing, Payment Card Processing, Public Speaking, Rewards Programs, Security, Social Media, Social Media Consulting, Social Media Marketing, Sports Betting, System Development, Telecommunications, Virtual Reality
Education
New York Law School 1974 — 1977
JD
City University of New York City College 1969 — 1971
MS
City University of New York City College 1964 — 1968
BS
Mattel, Inc. July 2015 - Present
Hasbro January 2012 - February 2013
Hasbro January 2010 - January 2012
Foundry9, LLC April 2007 - December 2009
EagleNET February 2005 - April 2007
Interactive Advertising Bureau January 2003 - January 2005
ComedyLab 2000 - 2001
Financial Times 1998 - 2000
Skills
Information Architecture, Advertising, Copywriting, User Experience, Digital Strategy, Digital Media, digital brand marketing, Producing Web Content, Content Strategy, Digital Marketing, SEO, New Media, User Interface Design, Web Project Management, Creative Direction, Digital Engagement, Digital Marketing..., Social Listening, Digital, Business Analysis, Strategy and User..., Interaction Design, Prototyping and..., Photoshop, Illustrator, User Experience Design, CSS, Strategy, E-commerce
Education
New York University
M.P.S.
The College of William and Mary
B.A.
Interactive Advertising Bureau January 2007 - Present
Interactive Advertising Bureau January 2007 - Present
Time Inc. January 2011 - March 2011
Advertising Age 1997 - 2007
Booz Allen Hamilton 1999 - 2006
Wired Magazine 1997 - 1999
Esquire Magazine 1994 - 1996
"Where the Suckers Moon: An Advertising Story" 1994 - 1994
Bloomberg Business News, London 1993 - 1994
Freedom Forum Media Studies Center 1992 - 1993
Skills
Digital Media, Digital Strategy, Digital Marketing, Online Advertising, New Media, Advertising, Social Media, Social Media Marketing, Content Strategy, Marketing Strategy, Publishing, Mobile Marketing, SEM, Web Analytics, Integrated Marketing
Education
Princeton University 1975 — 1978
A.B., Classics and Classical Languages, Literatures, and Linguistics
St. John's College 1974 — 1975
Fair Lawn High School 1972 — 1974
Philadelphia District Attorney's Office November 2012 - Present
Philadelphia District Attorney's Office May 2011 - January 2012
Philadelphia District Attorney's Office April 2010 - May 2011
College Bound June 2009 - April 2010
Sunglass Hut May 2008 - May 2009
HHC May 2008 - September 2008
NYU Wagner Graduate School of Public Service January 2007 - September 2007
Interactive Advertising Bureau May 2006 - 2007
Skills
Microsoft Office, Excel, Word, PowerPoint, Research, LexisNexis, Westlaw, Organization, Delegation, Communication, Building Relationships, Team Building, Criminal Law, Trials, Public Speaking, Trial Practice, Legal Writing, Legal Research, French, Prosecution, Juvenile Law, Hearings, Motions, Lexis
Education
Drexel University School of Law 2009 — 2012
J.D., Law
New York University 2005 — 2009
BA, Psychology, Politics, Vocal Performance
Academy of Notre Dame de Namur 1998 — 2005
Diploma
Merryck & Co. April 2012 - Present
AlixPartners April 2013 - Present
Interactive Advertising Bureau May 2002 - Present
The Walt Disney Company 2001 - 2012
The Walt Disney Company 1996 - 2001
The Walt Disney Company 1985 - 1996
Price Waterhouse & Company 1979 - 1981
Education
Hofstra University
MBA
Syracuse University
B.S., Business Administration
Interactive Advertising Bureau 2007 - Present
Connecticut Technology Council 2001 - 2003
New York New Media Association 2000 - 2001
kozmo.com 1999 - 2000
Applied Value 1997 - 1999
CitySearch 1996 - 1997
Arthur D. Little, Inc. 1991 - 1996
Skills
Start-ups, Digital Marketing, Marketing, Entrepreneurship, Business Development, Online Marketing, Social Media, Strategic Partnerships, Social Media Marketing, Leadership, Corporate Communications, Marketing Strategy, Digital Media, Online Advertising, Management
Education
Harvard Business School 1989 — 1991
M.B.A.
Princeton University
B.A., Woodrow Wilson School of Public & Int'l Affairs
Stanford University
M.A., Communications
OpenX October 2014 - Present
OMilk LLC September 2011 - Present
IAB August 2012 - October 2014
IAB May 2010 - August 2012
Interactive Advertising Bureau September 2006 - May 2010
The Taunton Press 2003 - 2005
Skills
Digital Media, Digital Strategy, Social Media Marketing, Online Advertising, Ad Serving, Digital Marketing, Social Media, New Media, Web Analytics, Content Strategy, Advertising, Mobile Advertising, Strategic Partnerships, Integrated Marketing, SEM, Mobile Marketing, Interactive Marketing, Start-ups
Education
New York University 1999 — 2003
Bachelor's degree, English Language and Literature/Letters
Manhattan School of Music
AppNexus November 2014 - Present
AppNexus February 2012 - Present
Collective January 2008 - February 2012
Interactive Advertising Bureau November 2005 - January 2008
VNU Expositions July 2004 - November 2005
Ryze August 2003 - October 2005
IRL Networks, Inc. July 2004 - November 2004
Executivity August 2002 - October 2004
Basex May 2000 - August 2002
Association of Internet Professionals (AIP) May 1994 - March 2000
Skills
Technology Development, Technology Evaluation, Technology..., Marketing Strategy, Advertising, Public Speaking, Marketing Management, Interactive Marketing, Ad Serving, Online Advertising, Interactive Advertising, Ad Exchanges, Negotiation, Strategic Negotiations, New Business Development, Business Development, Sales Management, Mentoring, Ad Networks, Digital Media, Strategic Planning, Mobile Marketing, Mobile Advertising, Digital Marketing, Start-ups, Public Relations, Digital Strategy, Management, Entrepreneurship, Strategic Partnerships, Integrated Marketing, Social Networking, Analytics, Behavioral Targeting, New Media, Marketing, Commercialization, Online Marketing, Strategy, Lead Generation, Leadership, CRM, Strategic Vision
Education
Massachusetts Institute of Technology 1991 — 1995
Bacherlor of Science (Incomplete), Theatre Arts
Hunterdon Central 1987 — 1991
High School Diploma
The Imperato Group April 2006 - Present
IAB 2013 - Present
Interactive Advertising Bureau 2006 - 2012
Compliance Week 2006 - 2012
Mansueto Ventures 2005 - 2006
Inc. magazine 2004 - 2005
Fast Company 2001 - 2004
Skills
Content Development, Event Planning, Publishing, Magazines, Copywriting, Content Strategy, Journalism, Strategy
Education
University of Rhode Island 1989 — 1991
BA, Journalism
Index Exchange August 2015 - Present
ClarityAd Inc. February 2014 - Present
WhiteOps March 2014 - July 2015
Interactive Advertising Bureau April 2010 - March 2014
Microsoft September 2007 - April 2010
aQuantive, Inc. October 2004 - April 2010
Hiphazard July 2007 - June 2009
Microsoft October 2004 - April 2008
Atlas DMT October 2004 - January 2008
aQuantive, inc (a Microsoft subsidairy) 2005 - April 2007
Skills
Digital Ad Ops Strategy, Creative Problem Solving, Online Advertising, Product Management, Analytics, Ad Serving, Digital Media, Digital Marketing, Project Management, Behavioral Targeting, Start-ups, Strategic Planning, Advertising, Digital, Cross-functional Team..., Management, Web Analytics, Analysis, Strategy, Digital Strategy, Mobile Advertising, Email Marketing, Leadership, Strategic Partnerships, Entrepreneurship, Online Marketing, Creative Direction, SaaS, Display Advertising, Competitive Analysis, Interactive Marketing
Education
The Evergreen State College 1986 — 1994
BA
richardson high school, Dalls TX 1982 — 1983
Medidata Solutions June 2015 - Present
kgb May 2013 - June 2015
COACH December 2011 - December 2012
Motion Sickness December 2009 - December 2011
Interactive Advertising Bureau April 2010 - February 2011
Envirochrome June 2008 - March 2010
Oliver Wyman January 2007 - September 2007
New York University September 2001 - December 2006
IMG June 1993 - May 2006
IMG Media 1993 - 2006
Skills
Sports, Sponsorship, Event Management, Social Media, Event Planning, Sports Marketing, Sports Management, Entertainment, Television, Facebook, Social Networking, Business Development
Education
City University of New York-Hunter College 2002 — 2006
Masters, Childhood Education
Baruch College, City University of New York (CUNY) 1988 — 1992
Forest Hills High School 1983 — 1985
United Nations International School 1973 — 1983
Interactive Advertising Bureau December 2014 - Present
Interactive Advertising Bureau August 2008 - Present
Experian November 2005 - August 2008
Public Affairs Council 2004 - 2005
Skills
Public Relations, Social Media, Strategic Communications, Non-profits, Public Speaking, Public Policy, Management, Government, Legal Writing, Policy Analysis, Legislative Relations, Politics, Policy, Intellectual Property, Licensing, Press Releases, Nonprofits, Media Relations
Education
Georgia State University College of Law 2001 — 2004
JD
The University of Georgia 1996 — 1999
Bachelor of Arts (BA), Journalism
Scotiabank October 2012 - Present
American Marketing Association (AMA), Toronto January 2012 - February 2013
Scotiabank December 2010 - October 2012
Toronto International Film Festival Group September 2005 - 2012
American Marketing Association (AMA), Toronto 2009 - 2011
Interactive Advertising Bureau 2008 - 2009
BMO InvestorLine 2006 - 2007
BMO Bank of Montreal 2005 - 2006
TSX Group (Toronto Stock Exchange) 2000 - 2005
PricewaterhouseCoopers 1992 - 2000
Skills
Marketing Communications, Event Planning, Project Planning, Online Communications, Content Management, Web Content, Intranet Strategy, Marketing Strategy, Marketing Management, Project Execution, Event Marketing, Corporate Communications, Internal Communications, B2B Marketing, Social Media, Email Marketing, Project Management, Team Management, People Development, Event Management, Market Research, Digital Strategy, Online Marketing, Integrated Marketing, Strategy, Online Advertising, Advertising, Strategic Communications, Brand Management, Marketing, Public Relations, Press Releases, Newsletters
Education
Ryerson University 1998 — 2002
Certificate, Marketing
University of Toronto
E-Business & Web Marketing Certificate
Spree May 2015 - Present
Martha Stewart Living Omnimedia December 2012 - May 2015
Condé Nast November 2011 - November 2012
HSN August 2010 - November 2011
Condé Nast February 2008 - February 2010
Interactive Advertising Bureau January 2007 - February 2008
Skills
Social Media, Digital Media, Social Media Marketing, Content Strategy, Digital Strategy, Management, Digital Marketing, Blogging, Editing, New Media, Online Advertising, Content Management, Marketing Strategy, Publishing, Fashion, Editorial, Copywriting, Content Syndication, Sales, Strategic Planning, Content Development, Copy Editing, Email Marketing, Facebook
Education
New York University 2004 — 2008
Bachelor of Arts (B.A.), Journalism and Mass Communication
Xbox April 2014 - Present
Social Venture Partners International 2013 - Present
Assurant Solutions 2013 - Present
Xbox Live April 2012 - April 2014
Mobile Marketing Association 2009 - 2013
Interactive Advertising Bureau 2012 - 2012
Microsoft Bing 2009 - 2012
ScreenTonic (acquired by Microsoft) 2007 - 2009
Microsoft Mobile Devices 2004 - 2007
Microsoft Smartphone 2002 - 2004
Education
Stanford University Graduate School of Business 2000 — 2002
MBA, General Management
Massachusetts Institute of Technology 1992 — 1996
SB, Architecture with Computer Science / SB, Mgmt. Science
Writer/Producer 2011 - Present
Digital Distribution Consultant 2011 - 2014
Independent Film Channel/Sundance Channel 2004 - 2011
Clear Channel 2003 - 2004
Interactive Advertising Bureau 2001 - 2002
MatchLogic 2000 - 2001
Turner Broadcasting 1995 - 1999
NBC 1993 - 1994
Skills
Strategy, Marketing, Digital Media, New Media, Television, Entertainment, Social Media Marketing, Online Marketing, Digital Distribution, Contract Negotiation, Strategic Partnerships, Digital Strategy, Content Strategy, Digital Marketing, Broadcast, Web Video, Partnerships, Comedy, Dark Comedy, Screenwriting, Web Series, Film Production
Education
New York University - Leonard N. Stern School of Business 1998 — 2000
MBA, Marketing
Penn State University 1988 — 1992
BA, Communications
Mills Ventures 2012 - Present
Stage & Film June 1995 - Present
Sports World 2011 - 2012
US Jesco International, Ltd., Inc. October 2010 - August 2011
Challenger, Gray & Christmas 2008 - 2010
Willow Creek Community Church 2005 - 2008
Insurance Sales 2002 - 2005
Interactive Advertising Bureau 2001 - 2001
phase2media 1999 - 2001
Skills
Public Speaking, Strategic Thinking, Entrepreneurship, Coaching, Recruiting, Leadership, Leadership Development, Fundraising, Training, Team Building, Social Networking, Conflict Resolution, Social Media, Customer Service, Marketing Strategy, Career Counseling, Event Management, Interviews, Marketing, Volunteer Management, Sales, Event Planning, Public Relations, Team Leadership, Teaching, Social Media Marketing, Personal Development, Time Management, Organizational..., PowerPoint, Workshop Facilitation, Management, Strategy, Copywriting, Retail, Staff Development, Strategic Planning, Editing, Networking, Microsoft Excel, Nonprofits, Executive Coaching, Community Outreach, Direct Marketing
Education
Bethel University 2005 — 2008
MA, Transformational Leadership
University of Northern Iowa 1993 — 1997
BA, Theatre: Acting
North Central College 1992 — 1993
N/A, Acting, 3.3
WideOrbit August 2014 - Present
Facebook April 2013 - May 2014
Microsoft August 2010 - April 2013
Interactive Advertising Bureau April 2009 - December 2010
Microsoft June 2008 - August 2010
Atlas, a division of Microsoft, previously aQuantive July 2006 - June 2008
Atlas, a division of aQuantive May 2005 - July 2006
Brightcove, Inc. January 2005 - May 2005
RealNetworks June 2004 - September 2004
Expressive Logic June 1996 - September 2003
Skills
Digital Media, Authoring Tools, Online Advertising, Product Strategy, Analytics, Product Management, Statistical Tools, Rich Media, Digital Video, Business Development, Software Design, Strategic Partnerships, Video Advertising, Digital Marketing, Start-ups, Web Analytics, Business Strategy, Product Marketing, Online Marketing, Strategy, SaaS, Advertising, Mobile Applications, Mobile Devices, Cloud Computing
Education
MIT Sloan School of Management 2003 — 2005
MBA
University of Washington 1990 — 1993
MSE
Dartmouth College 1986 — 1990
BS with Honors
Razorfish April 2015 - Present
Estee Lauder Companies October 2011 - April 2015
Guggenheim December 2010 - October 2011
Lincoln Center June 2009 - December 2010
Firstborn May 2006 - June 2009
Interactive Advertising Bureau October 2004 - May 2006
Ultra 16 March 2004 - October 2004
Huge February 2001 - March 2004
Skills
Information Architecture, Art Direction, User Interface Design, Project Management, Digital Strategy, Account Management, Web Design, Typography, Product Management, Digital Asset Management, Interactive Advertising, User Experience, Interaction Design
Education
Salford University 1996 — 2000
BA Hons, Graphic Design
Interactive Advertising Bureau April 2007 - Present
East Hampton Conservators 2007 - Present
Booz Allen Hamilton September 2000 - April 2007
Maison de la France 1992 - 2003
Hearst Magazines 1994 - 2000
Flatiron Communications 1992 - 2000
East West Network 1985 - 1992
Skills
Online Advertising, Digital Media, Digital Strategy, Integrated Marketing, Digital Marketing, Mobile Advertising, Strategic Partnerships, Mobile Marketing, Marketing, SEM, Interactive Marketing, Business Strategy, E-commerce, Analytics, Online Marketing, Web Analytics, PPC, New Media, Email Marketing
Education
University of Michigan
Master of Arts
Interactive Advertising Bureau March 2007 - Present
Century 21 Real Estate LLC 2005 - 2007
Century 21 Real Estate LLC 2002 - 2005
Skills
SEM, Online Advertising, Digital Marketing, Email Marketing, Digital Strategy, Mobile Marketing, Social Media Marketing, Web Analytics, Marketing, Interactive Marketing, Marketing Strategy, Mobile Advertising, Lead Generation, Advertising, Social Media, E-commerce, Start-ups, New Media, Digital Media, Direct Marketing
Education
Centenary College 1999 — 2001
Bachelors, Sociology
University of Michigan 1993 — 1995
Mathematics
NBCUniversal, Inc. July 2014 - Present
NBCUniversal, Inc. January 2012 - June 2014
Interactive Advertising Bureau October 2010 - January 2012
College Denecourt October 2010 - May 2011
Interactive Advertising Bureau April 2010 - October 2010
Interactive Advertising Bureau May 2008 - April 2010
Interactive Advertising Bureau January 2008 - May 2008
Oxford University Press June 2006 - August 2006
Skills
French, CRM software, Advertising, Event Planning, Social Media Marketing, Online Advertising, CRM, Sponsorship, Digital Media, Marketing, Media Planning, Mobile Marketing, Integrated Marketing, Digital Strategy, Social Media, Advertising Sales
Education
Union College 2003 — 2007
BA
Université Rennes II - Haute-Bretagne 2006 — 2006