Poppe Tyson Interactive
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Poppe Tyson Interactive Employees
MRM//McCann May 2015 - Present
TeamDetroit September 2013 - May 2015
Digitas April 2008 - September 2013
IBM Business Consulting Services 2007 - 2008
Marsh & McLennan Co 2002 - 2007
KPMG Consulting Inc 1998 - 2002
Poppe Tyson Interactive 1997 - 1998
Skills
Analytics, Digital Strategy, Digital Marketing, Strategy, Digital Media, Mobile Marketing, CRM, E-commerce, Business Strategy, Online Advertising, Online Marketing, Advertising, Management, Social Media, Marketing, Marketing Research, Customer Insight, Predictive Modeling, Analysis, Consumer Insights, Leadership, Integrated Marketing, Cross-functional Team..., Interactive Marketing, Marketing Strategy, Consulting, Strategic Partnerships
Education
New York University - Leonard N. Stern School of Business
MBA
London School of Economics and Political Science
IMEX Program
New Jersey Institute of Technology
Master of Science
Nagpur University
Bachelor of Engineering
ConvIndex LLC February 2014 - Present
Fairleigh Dickinson University August 2014 - Present
Convidence, LLC January 2014 - Present
TKI Technology April 2001 - Present
Kpartners, LLC April 2001 - Present
FTI July 2008 - December 2013
Kinesis April 2001 - July 2008
Brand Dialogue (Y&R) 1997 - 1999
Poppe Tyson Interactive January 1993 - July 1997
Bozell - Poppe Tyson (poppe.com) 1993 - 1997
Skills
Digital Strategy, Brand Implementation, Integrated Marketing, Creative Direction, Online Advertising, Digital Marketing, Marketing, Interactive Advertising, Advertising, Business Strategy, Marketing Communications, Marketing Strategy, CRM, Strategic Communications, Leadership, E-commerce, Strategy, Brand Development, Online Marketing, Management, Email Marketing, User Experience, Business Development, Digital Media, Social Media Marketing, Mobile Marketing, Public Relations, Interactive Marketing, Strategic Partnerships
Education
Fairleigh Dickinson University 1982 — 1987
MBA and BS, Marketing, Hotel Travel & Tourism
FDU 1982 — 1990
Bachelor of Arts (B.A.) and MBA, Hotel Restaurant & Travel Management
Freelance 2001 - Present
Modem Media 1998 - 2000
Poppe Tyson Interactive 1996 - 1998
Education
New York University 2004 — 2006
MA, Center for Advanced Digital Applications
Stanford University
University of California, Berkeley
BA
Self-employed January 2004 - Present
Palm/HP September 2008 - December 2011
Apple, Borland, Gap, Google, HP, Kaiser, Network Appliance, Palm, and Savi Technology September 2003 - February 2009
Oracle October 1998 - August 2003
Oracle January 1998 - January 2003
Poppe Tyson Interactive January 1995 - January 1997
Etec Systems, Inc January 1989 - January 1995
Skills
FrameMaker, Visio, Adobe Acrobat, Captivate, Microsoft Office, Technical and creative..., Camtasia, Copyediting,..., Camtasia (Mac), Final Draft, Captivate 2, Script writing, AsciiDoc, Editing, Technical Documentation, E-Learning, Software Documentation, Content Development, Screenwriting, Technical Writing
Education
University of Michigan
B.A., English
University of Michigan
B.A, English
IBM Corporation June 2014 - Present
IBM May 2005 - Present
ibm May 1997 - Present
IBM PartnerWorld Communications 1997 - Present
IBM April 1997 - May 2005
IBM Corporate Headquarters 1999 - 2001
IBM Software Group 1997 - 1999
Poppe Tyson Interactive February 1996 - April 1997
Capital Cities/ ABC Television January 1994 - February 1996
Skills
Marketing Communications, Product Development, Program Management, Messaging, Strategy, Marketing Strategy, Marketing, Integrated Marketing, Sales Enablement, Advertising, Direct Marketing, Market Planning, Management, Business Alliances, Business Development, Channel, Cross-functional Team..., Content Management, Multi-channel Marketing, Partner Management, Project Planning, Demand Generation, Marketing Management, Sales Operations, Thought Leadership, Sales, Go-to-market Strategy, Product Marketing, Segmentation, Brand Management, CRM, B2B Marketing, Enterprise Software, Lead Generation, Market Analysis, Marketing Automation, SaaS, Strategic Partnerships
Education
Iona College 1990 — 1994
Degree: baBachelor of Arts, Marketing/ Corporate Communications
Duke University
Post graduate
140 Proof April 2011 - July 2013
Looksmart January 2007 - May 2011
Spector & Associates January 2004 - January 2007
Self-employed July 2000 - January 2004
WeddingChannel.com September 1999 - July 2000
USWeb/CKS August 1997 - August 1999
Poppe Tyson Interactive September 1996 - July 1997
Skills
Ruby on Rails, MySQL, Databases, CSS, Web Development, HTML, JavaScript, Web Services, Unix, SQL, Web Applications, Perl
Education
Calvin College 1986 — 1990
BS, Computer Science
Meghan O'Leary Consulting LLC April 2001 - Present
BTC Logic July 2009 - July 2011
Addwater 1999 - 2001
Organic Online 1997 - 1999
Poppe Tyson Interactive 1995 - 1997
Education
University of Michigan 1988 — 1991
English, Creative Writing
Ultra16, inc. September 1999 - Present
Ultra 16 1999 - Present
R/GA 1998 - 1999
Lee Hunt Associates 1997 - 1998
David Carson Design 1997 - 1997
Showtime 1996 - 1997
Microsoft 1996 - 1996
Poppe Tyson Interactive 1995 - 1996
Sam & Libby 1994 - 1995
SPIN magazine 1994 - 1994
Skills
Creative Direction, Interaction Design, User Experience, User Interface Design, Graphic Design, Digital Strategy, Experience Design, Art Direction, Web Design, Information Architecture, Adobe Creative Suite, Motion Graphics, User-centered Design, Creative Strategy, User Interface, Web Development, Digital Media, Flash
Education
New School University 1998 — 1999
Film Production
Fashion Institute of Technology 1992 — 1994
Graphic Design
University of Maryland College Park 1991 — 1992
Advertising Design
Montgomery College 1989 — 1991
Music Composition
Meadow Consulting June 2010 - March 2011
Japnaese Weekend Maternity Online August 2009 - September 2009
MRM Worldwide August 2007 - June 2009
Flyingicon - New Media Design January 1998 - July 2007
Poppe Tyson Interactive January 1997 - December 1997
Skills
Digital Strategy, Web Project Management
Education
Massachusetts College of Art
BFA
San Francisco State University
MA
Ziff Davis, Inc. April 2012 - Present
EducationDynamics January 2011 - April 2012
OurWeddingDay.com LLC December 2009 - January 2011
Better Homes and Gardens Real Estate LLC May 2008 - December 2009
Liberty Travel / GOGO Worldwide Vacations March 2005 - May 2008
Entertainment Media Works 2004 - 2005
Sony Electronics 2001 - 2003
Modem Media 1999 - 2001
Grey Interactive 1998 - 1999
Poppe Tyson Interactive 1997 - 1998
Skills
Product Management, Web Analytics, Website Management, Affiliate Marketing, Website Development, Google Analytics, Omniture, Coremetrics, SEO, Editorial, Interaction Design, Web Design, Budgeting, Marketing Strategy, Banner Ads, Media Buying, Online Video, Mobile Applications, Agile Project Management, RFP preparation, Contract Negotiation, Strategic Partnerships, Capital Budgeting, Web Project Management, SEM, Lead Generation, Webmaster Services, Budgets, E-commerce, Online Advertising, Web Video
Education
Penn State University 1994 — 1997
BA, Advertising
Ramapo High School 1991 — 1994