The Advertising Research Foundation

Industry: Media company

Description

The Advertising Research Foundation is a nonprofit industry association for creating, aggregating, synthesizing and sharing knowledge in the fields of advertising and media. It was founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies. Founded: 1936 Subsidiary: Coalition for Innovative Media Measurement

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The Advertising Research Foundation Employees

Employee
Years
Job
Industry
Tonya Deniz Tonya Deniz Chicago, Illinois Details
Tonya Deniz's The Advertising Research Foundation Experience October 2008 - June 2009
Job CoFounder, Principal at Transitional Living Company
Industry Research
Experience
Transitional Living Company   June 2015 - Present
Deniz Consulting and Executive Coaching, LLC   November 2007 - Present
disABILITYincites   October 2011 - October 2015
Sevendots   September 2010 - December 2011
Fashion Institute of Technology  September 2009 - 2010
The Advertising Research Foundation   October 2008 - June 2009
MediaCom  2005 - 2007
Media Planning Group  January 2001 - March 2005
Leo Burnett/Starcom Worldwide   1996 - 2001
Bohbot Communications   March 1995 - January 1996

Skills
Marketing, Content Management, B2B, Entertainment, Market Research, Automotive, Customer Insight, Web Development, Integrated Marketing, Executive Coaching, Disability Studies, Leadership Development, Analytics, Media Research, Consumer Insight, E-commerce, Media Planning, FMCG, Strategic Partnerships, Consumer Behaviour, Press Releases, Brand Development, Media Buying, Entrepreneurship, Segmentation, Business Development, Leadership, Management Consulting

Education
Coaches Training Institute   2011 — 2012
CPCC, CPCC

Susquehanna University
BA, Communications and Spanish (Double Major)

Erik Erikson Erik Erikson Greater New York City Area Details
Erik Erikson's The Advertising Research Foundation Experience August 2014 - Present
Job Human Resources Leader and Effective Business Partner with Expertise in Leading and Supporting Talent Initiatives
Industry Human Resources
Experience
The Advertising Research Foundation   August 2014 - Present
Mediacom USA   January 2013 - June 2014
Analytic Partners, Inc.   October 2011 - January 2013
Synovate  April 2008 - October 2011
Marketing Management Analytics  March 2000 - April 2008
Applied Information for Marketing   September 1997 - March 2000

Skills
Employee Relations, Talent Acquisition, Performance Management, Organizational..., Talent Management, Employee Engagement, Coaching, Team Building, Leadership Development, Compensation, HRIS, Applicant Tracking..., HR Policies, HR Consulting, Analytics, Leadership, Onboarding, Employee Benefits, Benefits Administration, Training, Management, Human Resources, Hiring, Business Strategy, Deferred Compensation, Team Leadership, Succession Planning, Career Development, Employee Training, Organizational Design, Recruiting, Personnel Management, Team Management, Workforce Planning, Business Development, Process Improvement, Change Management, Strategy, Interviews, Organizational..., Management Consulting, Technical Recruiting, Analysis, Marketing, Market Research, New Hire Orientations, Payroll, Project Management, Mergers & Acquisitions, Executive Coaching

Education
Franklin Pierce University
Bachelor of Science (B.S.), Marketing & Management

Norman Cordova Norman Cordova Mastic, New York Details
Norman Cordova's The Advertising Research Foundation Experience July 2006 - Present
Job Assistant Controller at The Advertising Research Foundation
Industry Market Research
Experience
The Advertising Research Foundation   July 2006 - Present

Skills
Microsoft Excel, Analysis, Customer Service, Strategic Planning, Microsoft Word, Budgets, Project Management, Financial Analysis, Leadership, Accounting

Education
Far Eastern University   1984 — 1988
Bachelor's Degree, Accounting, 3.5

Elizabeth LaBook Elizabeth LaBook New York, New York Details
Elizabeth LaBook's The Advertising Research Foundation Experience February 2010 - June 2010
Job Meeting Planner/Conference Mgr./Catering Professional
Industry Events Services
Experience
BCD/Plannernet   August 2011 - Present
Pinkberry (NY franchise was sold to the corporate office in LA)   December 2013 - December 2014
Nine West Group  November 1999 - April 2013
Advertising Research Foundation  February 2013 - March 2013
Cardiovascular Research Foundation (CRF)   April 2011 - July 2011
American Society of Mechanical Engineers (ASME)   September 2010 - December 2010
Meeting Professionals International (MPI)   May 2009 - December 2010
The Advertising Research Foundation   February 2010 - June 2010
Papa's Travel Store   2000 - 2010
American Association of Advertising Agencies  September 2007 - September 2008

Skills
Microsoft Office, Internet Savy, Contract Negotiation, Speakers, Event Management, Hotels, Meeting Management, Event Planning, Hospitality, Hotel Management, Trade Shows, Customer Service, Food & Beverage, Negotiation, Hospitality Management, Hospitality Industry, Sales, Catering, Meeting Planning, Time Management, Advertising, Management, Restaurants, New Business Development, Banquets, Teamwork, Front Office, Internet Savvy, Public Speaking, Budgets, Human Resources, Tourism, Outlook, Corporate Events, Public Relations, Social Media Marketing, Social Networking, Marketing Communications, Marketing, Marketing Strategy, Social Media, Leadership

Education
Montclair State University   1990 — 1991
Bachelor of Science (B.S.), Human Resources

Montclair State University   1985 — 1990
BS, Hotel/Restaurant Mgmt.

Kyle Johnson Kyle Johnson Greater New York City Area Details
Kyle Johnson's The Advertising Research Foundation Experience June 2009 - August 2009
Job Manager, Programmatic TV at TubeMogul, Inc.
Industry Marketing and Advertising
Experience
TubeMogul, Inc.   May 2015 - Present
TubeMogul, Inc.   September 2013 - May 2015
TubeMogul, Inc.   February 2013 - September 2013
Studio One  March 2012 - February 2013
The Advertising Council  April 2011 - March 2012
Snackable Media  October 2010 - January 2011
Venmo.com  October 2009 - March 2010
The Advertising Research Foundation   June 2009 - August 2009
Caribbean Cinemas of Puerto Rico   May 2008 - July 2008

Skills
Advertising, Photoshop, Final Cut Pro, Premiere, Film Production, Social Media, Microsoft Office, Marketing Strategy, Content Strategy, Content Management, Content Development, Editing, Online Video Platforms, Online Video Strategy

Education
University of Pennsylvania   2006 — 2010
Bachelor of Arts, Visual Studies, Communications and Cinema Studies

Heather Weddle Heather Weddle Greater New York City Area Details
Heather Weddle's The Advertising Research Foundation Experience June 2007 - March 2008
Job Brand and marketing executive specializing in strategy, management and program development.
Industry Marketing and Advertising
Experience
NJCPA   March 2015 - Present
New Jersey Society of CPAs  September 2011 - March 2015
RICS - Royal Institution of Chartered Surveyors   May 2008 - June 2009
The Advertising Research Foundation   June 2007 - March 2008
Toy Industry Association  November 2005 - June 2007
Craft & Hobby Association  2002 - 2005
Reed Exhibitions Mexico / REMEX   January 1997 - January 2000

Skills
Public Relations, Event Planning, Budgets, Copywriting, Collateral, Media Planning, Strategy, Vendor Management, Marketing Communications, Social Media, Event Management, Social Media Marketing, Email Marketing, Marketing Strategy, Trade Shows

Education
Tecnológico de Monterrey   1997 — 1997
Certificate, International Marketing

Union College   1987 — 1991
Bachelor of Arts, Psychology & Economics

Tabor Academy   1985 — 1987

Joel Rubinson Joel Rubinson Greater New York City Area Details
Joel Rubinson's The Advertising Research Foundation Experience March 2008 - August 2010
Job President, Rubinson Partners, Inc. Strategic Adviser, Board Member at Converseon, NYU adjunct faculty member
Industry Market Research
Experience
Rubinson Partners, Inc.   August 2010 - Present
Converseon  January 2014 - Present
New York University  2011 - Present
The Advertising Research Foundation   March 2008 - August 2010
Synovate  January 2006 - March 2008
Vivaldi Partners  2004 - 2006
The NPD Group, Inc.   1979 - 2004
Unilever  1976 - 1979

Skills
Marketing Research, Social Media, Research, Consumer Insights, Advertising Research, Segmentation, Market Research, Quantitative Research, Global Marketing, Analytics, Marketing Strategy, Product Development, Brand Equity, Statistics, FMCG, Brand Tracking, Retail, Forecasting, Shopper Marketing, Competitive Intelligence, Customer Insight, Business Strategy, Questionnaire Design, Survey Design, Integrated Marketing, Brand Management, Consumer Behaviour, Market Analysis, Focus Groups, Competitive Analysis, Data Analysis, Qualitative Research, Primary Research, SPSS, Market Intelligence, Strategy, Marketing, Leadership, Business Insights, Ethnography, Online Research, Brand Architecture, General Awesomeness, Media Research, Consumer Insight, Copy Testing, Survey Research, Predictive Analytics, Awesomeness

Education
The University of Chicago - Booth School of Business   1971 — 1973
MBA, economics, statistics

New York University - Leonard N. Stern School of Business   1967 — 1971
BS, Business economics and statistics

Stacy L. Heatherington Stacy L. Heatherington Portland, Oregon Area Details
Stacy L. Heatherington's The Advertising Research Foundation Experience January 2006 - June 2007
Job Owner at SLH Marketing Services
Industry Marketing and Advertising
Experience
SLH Marketing Management Services   January 2014 - Present
National League for Nursing  June 2007 - December 2013
The Advertising Research Foundation   January 2006 - June 2007
New Vision Communications, Inc.   January 2001 - January 2006
TMP Integrated Marketing Communications (NYSE: TMPW)   July 1999 - January 2001
RMR & Associates Inc   January 1993 - July 1999
RMR & Associates Inc   January 1990 - July 1999

Skills
Advertising, Social Media, Public Relations, Marketing Strategy, Social Media Marketing, Digital Marketing, Marketing Communications, Media Planning, Media Buying, Email Marketing, SEO, Analytics, Digital Media, Advertising Management, Strategic Communications, New Business Development, Sales Support, Advertising Sales, Product Launch, Integrated Media, Integrated Marketing..., Agency Relations, Promotions, Promotional Writing, Brand Communication, Branding Development, Media Negotiation, Creative Briefs, Creative Concept..., Press Releases, Press Kits, Press Conferences, Event Marketing, Event Management, Product Marketing, Media Research, PowerPoint, Excel, Word, Integrated Marketing, Sales Operations, Microsoft Word, Product Development, Event Planning, Marketing, Microsoft Excel, Marketing Management, Lead Generation, Copywriting, Strategy

Education
Media Bistro   2011 — 2012
Digital Marketing Certificate, Digital Marketing

Northern Virginia Community College   2005 — 2007
Associates Program, Business Administration/Marketing

University of Virginia
Professional Certificate, Public Relations, Advertising, and Applied Communication

Michael Naughton Michael Naughton Greater Boston Area Details
Michael Naughton's The Advertising Research Foundation Experience May 2010 - August 2010
Job CoFounder and Chief Storyteller at Endurance Education Services, LLC
Industry Higher Education
Experience
Endurance Education Services, LLC   May 2013 - Present
GEP Worldwide  September 2011 - August 2013
The Wharton School  September 2010 - September 2011
The Advertising Research Foundation   May 2010 - August 2010
Aon Corporation  January 2010 - May 2010
Commonwealth Financial Services   May 2009 - August 2009

Skills
Excel, PowerPoint, Photoshop, Public Speaking, Event Planning, Data Analysis, Entrepreneurship, Word, Research, Customer Service, Writing, Strategic Planning

Education
The Pike School   2000 — 2003

St. Augustine's Andover

University of Pennsylvania - The Wharton School   2007 — 2011
Bachelor of Science, Economics with Concentration in Marketing

Erasmus University Rotterdam   2010 — 2010
Study Abroad Program, Master of Science (MSc) in Business Management

Phillips Academy Andover   2003 — 2007

Annie Low Annie Low Greater New York City Area Details
Annie Low's The Advertising Research Foundation Experience May 2008 - August 2008
Job Senior Solutions Consultant, CPG at Oracle | Datalogix
Industry Online Media
Experience
Oracle Datalogix  July 2015 - Present
Datalogix  July 2014 - Present
Undertone  May 2013 - July 2014
Undertone  January 2012 - May 2013
MEC  January 2011 - January 2012
Screenvision  June 2010 - January 2011
adMarketplace (online ad network)   December 2009 - June 2010
The Advertising Research Foundation   May 2008 - August 2008
Millennium Promise  May 2007 - August 2007
Eliran Murphy Group  May 2006 - August 2006

Skills
Media Planning, Strategy, Digital, Advertising, Integrated Marketing, Sales, Management, Digital Media, Online Advertising, Digital Marketing, Digital Strategy, Media Buying, Mobile Marketing, Mobile Advertising, Marketing Communications, Social Media Marketing

Education
Bucknell University   2005 — 2009
BA, Psychology

University of Virginia   2008 — 2008
Semester at Sea

Colorado Academy   2001 — 2005

Mikel Giordano Mikel Giordano New York, New York Details
Mikel Giordano's The Advertising Research Foundation Experience June 2010 - August 2010
Job Account Manager, Ad Exchange at Google
Industry Online Media
Experience
Google  July 2015 - Present
Google  June 2012 - July 2015
Cornell Career Services  August 2011 - May 2012
Google  June 2011 - August 2011
The Advertising Research Foundation   June 2010 - August 2010
Marc Ecko Enterprises  June 2010 - August 2010
Dixon Schwabl Advertising  December 2009 - January 2010

Skills
HTML, AdForce5, N-Touch, iMIS, AdPro, Rich Media, Public Speaking, Social Networking, Strategy, Copywriting, Marketing

Education
Cornell University
BA, Communication

Matthew Alvo Matthew Alvo Greater New York City Area Details
Matthew Alvo's The Advertising Research Foundation Experience May 2011 - August 2011
Job Communications Planner at MediaCom
Industry Marketing and Advertising
Experience
Mediacom  August 2013 - Present
GroupM  October 2012 - August 2013
Pace University  August 2011 - October 2012
NYSE Euronext  September 2011 - December 2011
The Advertising Research Foundation   May 2011 - August 2011
Pace University  August 2009 - July 2011
TIAA-CREF  May 2010 - August 2010
Friends & Friends Inc   June 2008 - January 2009
Friends & Friends Inc.   December 2007 - May 2008
Wagner College  September 2006 - May 2008

Skills
PowerPoint, Excel, Research, Event Management, Marketing, Mentoring, Advertising

Education
Pace University   2009 — 2012
Masters, Business Administration; International Economics and Marketing

Wagner College   2004 — 2008
Bachelor of Arts, Economics

Wenny Chan Wenny Chan Greater New York City Area Details
Wenny Chan's The Advertising Research Foundation Experience January 2013 - May 2013
Job Talent Acquisition Coordinator at High 5 Games
Industry Human Resources
Experience
High 5 Games  December 2014 - Present
Hilton Worldwide  August 2014 - December 2014
Global Strategy Group  February 2014 - August 2014
SimCorp USA   September 2013 - February 2014
AXA Advisors  June 2013 - August 2013
The Advertising Research Foundation   January 2013 - May 2013
Stony Brook University  August 2009 - April 2011

Skills
Recruiting, Communication Skills, High Organizational..., Event Planning, Strategic Planning, Event Management, Microsoft Office, Microsoft Excel, Human Resources, Creative Skills, Customer Service, Management Skills, Social Media, Team Leadership, Photoshop, Management, Telephone Interviewing, Interviewing Skills, Clerical, Screening Resumes, Team-oriented, Cross Functional Team..., Interpersonal Skill, Receptionist Duties, Administrative Work, Events Organizer, Public Relations, Filing, Adaptability, Interviews, Mac OS, Employee Relations, Cision, Prezi, Fundraising, iMovie, Volunteering, Talent Management, Lotus Notes, Scheduling Management, Teamwork, Administration, Communication

Education
The City University of New York, Baruch College   2011 — 2014
Bachelor of Business Administration (BBA), Industrial/Organization Psychology

Stony Brook University   2009 — 2011

Don Diforio Don Diforio Greater Seattle Area Details
Don Diforio's The Advertising Research Foundation Experience 2006 - 2007
Job Director, Brand and Advertising Research at TMobile
Industry Marketing and Advertising
Experience
T-Mobile  August 2015 - Present
Millward Brown  March 2007 - July 2015
The Advertising Research Foundation   2006 - 2007
WaMu  June 2001 - March 2006
Northwestern Mutual  2000 - 2001
Nationwide  1998 - 2000

Skills
Marketing Research, Market Research, Advertising Research, Quantitative Research, Customer Insight, Segmentation, Brand Equity, Focus Groups, Questionnaire Design, Consumer Behaviour, Analytics, Qualitative Research, Copy Testing, Primary Research, Competitive Intelligence, Data Analysis, Account Management, Marketing, Survey Design, SPSS, Team Management, Project Management, Cross-functional Team..., Team Leadership, Marketing Strategy, Strategy, Advertising, Online Research, Management, Competitive Analysis, Leadership

Education
Emory University   1993 — 1998
PhD, Clinical Psychology

Washington University in St. Louis   1985 — 1989
BS, Psychology

Don Gloeckler Don Gloeckler New York, New York Details
Don Gloeckler's The Advertising Research Foundation Experience January 2012 - July 2014
Job Formation & Training Coordinator, The Society of St. Vincent de Paul
Industry Market Research
Experience
The Society of St. Vincent de Paul  August 2013 - Present
The Advertising Research Foundation   January 2012 - July 2014
The Procter & Gamble Company  July 2008 - December 2011
The Procter & Gamble Company  January 2002 - June 2008

Skills
Marketing Research, Customer Insight, Consumer Behaviour, Advertising Research, Brand Equity, Nielsen, Analytics, Consumer Insight, Focus Groups, Quantitative Research, Shopper Marketing, Strategy, Segmentation, Business Insights, Marketing Strategy, Competitive Intelligence, Competitive Analysis, Market Research, Qualitative Research, Product Innovation, Integrated Marketing

Education
The Athenaeum of Ohio   2002 — 2004
Certificate in Lay Pastoral Ministry

The Ohio State University Fisher College of Business   1977 — 1978
Master of Business Administration (M.B.A.), Marketing

The University of Cincinnati   1972 — 1977
Bachelor of Business Administration (B.B.A.), Business, Management and Marketing

Chris Ducharme Chris Ducharme Greater New York City Area Details
Chris Ducharme's The Advertising Research Foundation Experience October 2006 - Present
Job Graphic and Web Designer
Industry Design
Experience
The Advertising Research Foundation   October 2006 - Present
Honeybee Robotics  May 2005 - January 2007
J.P. Morgan   1997 - 2005

Skills
Expert in All Adobe..., HTML5, CSS3, Graphic Design, Web Design, HTML emails, Content Management, Advertising, Digital Marketing, Marketing

Education
San Francisco State University
Master's, Education/Counseling

University of California, Santa Cruz
Bachelor's, Geology/Earth Science, General

Yuliya Davydova Yuliya Davydova Greater New York City Area Details
Yuliya Davydova's The Advertising Research Foundation Experience October 2007 - Present
Job Student at City University of New YorkBaruch College
Industry Marketing and Advertising
Experience
The Advertising Research Foundation   October 2007 - Present

Education
Baruch College, City University of New York (CUNY)   2006 — 2008

Kate Emamooden Kate Emamooden Greater New York City Area Details
Kate Emamooden's The Advertising Research Foundation Experience January 2014 - April 2015
Job Freelance designer
Industry Design
Experience
Emamooden Design Ltd   January 2003 - Present
Emamooden Design   2003 - Present
Kantar US   March 2015 - May 2015
The Advertising Research Foundation   January 2014 - April 2015
Ziggurat Brand Consultants   July 2011 - March 2012
Sixteenhands   2009 - 2012
Aricot Vert   2003 - 2012
Dragon Rouge, UK   2004 - 2005
Salter Baxter   2003 - 2005
hat-trick design   2004 - 2004

Skills
Graphic Design, Logo Design, Working with Design..., Working with Writers,..., Illustration, Illustrator, Brand Architecture, Brochures, Posters, Brand Development, Visual Communication, Visual Identity, Layout, Stationery, Creative Direction, Corporate Identity, Concept Development, Corporate Branding, Branding, Graphics, Typography, InDesign, Art Direction

Education
Norwich University of the Arts   1987 — 1990
First class BA hons, Graphic DESIGN

Lady Margaret School

Chris Philp Chris Philp New York, New York Details
Chris Philp's The Advertising Research Foundation Experience June 2009 - October 2009
Job Director of SEO at iProspect
Industry Marketing and Advertising
Experience
iProspect  April 2015 - Present
iProspect  September 2014 - April 2015
iProspect  April 2014 - September 2014
iProspect  December 2013 - April 2014
iProspect  June 2010 - December 2013
The Advertising Research Foundation   June 2009 - October 2009

Skills
Keyword Research, Organic Search, PPC, Link Building, Landing Page..., Google Analytics, Google Adwords, Search Analysis, SEM, Google Webmaster Tools, SEO, Web Analytics, Search Advertising, Omniture

Education
Napier University   2005 — 2009
2.1 BA (Hons), Communication, advertising and PR

Karli Weiss Karli Weiss Columbia, South Carolina Area Details
Karli Weiss's The Advertising Research Foundation Experience May 2013 - August 2013
Job Production Coordinator at BFG Communications
Industry Hospitality
Experience
BFG Communications  September 2013 - Present
The Advertising Research Foundation   May 2013 - August 2013
University of South Carolina Academic Enrichment Center   January 2013 - April 2013
CEA Global Education  September 2012 - December 2012
Outside Hilton Head  May 2007 - August 2012
Zoes Kitchen  August 2011 - December 2011

Skills
PowerPoint, Customer Service, English, Windows, Outlook, Photoshop, Teaching, Public Speaking, Budgets, Editing, Negotiation, Event Planning, Facebook, Social Media, Microsoft Excel, Communication, Social Media Marketing, Management, Marketing, Microsoft Office

Education
University of South Carolina-Columbia   2009 — 2013
Hospitality Management, Meeting and Event Planning

Geraldine Monterroso Geraldine Monterroso Greater New York City Area Details
Geraldine Monterroso's The Advertising Research Foundation Experience January 2012 - April 2012
Job Account Executive at CDMiConnect
Industry Marketing and Advertising
Experience
CDMiConnect  November 2014 - August 2015
HAVAS LYNX  June 2013 - November 2014
McCann - HumanCare  April 2012 - May 2013
The Advertising Research Foundation   January 2012 - April 2012
Concentric Pharma Advertising  June 2011 - August 2011

Skills
Advertising, Marketing, CRM, Competitive Analysis, Management, Sales, Budgets, Research, Integrated Marketing, Digital Marketing, Online Advertising, Digital Media

Education
University of Bridgeport
Bachelor’s Degree, Business Marketing

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