The Exchange Lab
Industry: Media company
DescriptionFounded: 2007 Parent organization: Group M Worldwide Inc
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The Exchange Lab Employees
The Exchange Lab August 2014 - Present
Skills
Digital Strategy, Digital Media, comScore, Online Advertising, Digital Marketing, DoubleClick, Ad Serving, SEM, Mobile Marketing, PPC, Integrated Marketing, Strategic Partnerships, Marketing Strategy, Business Development, CRM, Media Buying, Strategy, Advertising, Advertising Sales, Sales, Online Marketing, Mobile Advertising, Ad Networks, Marketing, Salesforce.com, New Media, Interactive Marketing, Lead Generation, Web Analytics, Google Adwords, Google Analytics, Behavioral Targeting, Display Advertising, SEO, Email Marketing, E-commerce, Sales Operations, Leadership, Search Advertising, Social Media Marketing, Sales Management, Management, Rich Media, Analytics, Interactive Advertising, Campaign Management, Web Marketing
Education
Ryerson University
Carleton University
The Exchange Lab May 2014 - Present
The Exchange Lab February 2012 - Present
The Exchange Lab February 2012 - Present
CX Digital Media Inc. August 2009 - February 2012
Endeavour Marketing & Communications May 2008 - December 2008
GEP Washington September 2006 - February 2008
DDB Public Relations June 2005 - September 2006
Live Nation 2003 - 2004
Skills
Problem Solving, Account Management, Advertising, Event Planning, Media Relations, Project Management, Digital Marketing, Marketing Communications, Public Relations, Online Advertising, Social Media Marketing, Social Media, Digital Media, Event Management, Digital Strategy, New Media, CRM, New Business Development, Lead Generation, Ad Networks, Marketing Strategy, Negotiation, Creative Direction, Management, Marketing, Online Marketing, Mobile Marketing
Education
McGill University 2001 — 2002
Public, Relations
Queen's University 1998 — 2001
Bachelor of Arts
Queen's University 1998 — 2001
Bachelor of Arts, Film Studies
The Exchange Lab September 2013 - Present
GS1 Canada December 2012 - September 2013
Etelesolv December 2011 - December 2012
SkyRocket Entertainment March 2011 - March 2012
Skills
SEO, Digital Strategy, Marketing, Social Media, Advertising, RTB
Education
Ryerson University 2008 — 2011
Bachelors of Commerce, Finance
Ontario College of Art and Design 2005 — 2007
Bachelor of Design (incomplete), Advertising
John Abbott College 2002 — 2004
Fine Arts
The Exchange Lab January 2014 - Present
Target March 2013 - January 2015
Pixel Dreams August 2012 - November 2012
Skills
Adobe Creative Suite, Advertising, Online Advertising, Marketing, Marketing Communications, Social Media Marketing, Social Networking, Customer Service, Graphic Design, Blogging, Social Media, Facebook, 3D Modeling, Organization, Technology, Microsoft Office, Microsoft Word, Microsoft Excel, PowerPoint
Education
Sheridan College 2009 — 2012
Advertising & Marketing Communications
The Exchange Lab February 2015 - Present
The Trade Desk, Inc. March 2014 - February 2015
eXelate July 2013 - March 2014
Mediaocean January 2012 - July 2013
PulsePoint April 2010 - December 2011
PulsePoint December 2010 - June 2011
PulsePoint April 2010 - December 2010
ValueClick May 2008 - April 2010
Skills
Digital Media, Analytics, Online Advertising, Behavioral Targeting, Media Planning, Digital Strategy, Advertising Sales, Salesforce.com, Customer Acquisition, Strategic Partnerships, CPM, Direct Marketing, Consultative Approach, Demand Side Platform, SSP, DMP, Ad Exchanges, Email Marketing, Digital Video, Mobile Advertising, PPC, Lead Generation, Integrated Marketing, Advertising, Affiliate Marketing
Education
Manhattan College
Vibrant Media July 2015 - Present
Vibrant Media October 2013 - Present
Vibrant Media September 2014 - July 2015
The Exchange Lab January 2013 - September 2013
Yahoo! 2010 - March 2012
Metro Newspaper, Associated Newspapers, UK January 2008 - January 2010
Global Radio 2004 - 2008
MediaCom UK 2001 - 2004
Skills
Digital Media, Ad Exchanges, Online Advertising, Digital Strategy, Ad Networks, Media Planning, Mobile Advertising, Advertising, Advertising Sales, Media Buying, Display Advertising, Business Development, Strategic Partnerships, Website Monetization, Behavioral Targeting, Social Media, Integrated Marketing
Education
Southampton University 1998 — 2001
Sociology. BSc (Hons) 2.i, Sociology, Psychology, Economics
The Exchange Lab October 2007 - Present
MediaBrokers & Atlas Europe January 2001 - September 2006
Avenue A September 1998 - June 2001
Renaissance Reforestation April 1993 - January 1997
Skills
Digital Marketing, Digital Media, Start-ups, Publishing, Ad Exchanges, New Media, Online Advertising, Entrepreneurship, Advertising, Ad Networks, Behavioral Targeting, Digital Strategy, Online Marketing, Management, SEM, Mobile Marketing, Analysis, Leadership
Education
Dalhousie University 1993 — 1995
BA, History
Trinity College School 1988 — 1993
foursquare January 2015 - Present
The Exchange Lab May 2014 - December 2014
Varick Media Management December 2013 - May 2014
Varick Media Management October 2012 - December 2013
Varick Media Management June 2011 - October 2012
Varick Media Management October 2010 - June 2011
Datran Media December 2009 - November 2010
Datran Media September 2008 - January 2010
Union Square Hospitality Group February 2008 - August 2008
Live Nation December 2007 - August 2008
Skills
Strategic Planning, Digital Media, Digital Marketing, Management, Online Advertising, Account Management, Marketing Strategy, Digital Strategy, Social Media, Online Marketing, Web Analytics, Lead Generation, Mobile Marketing, Media Planning, Strategic Partnerships, Mobile Advertising
Education
Trinity College-Hartford 2003 — 2007
Bachelor of Science, Psychology
Milton Academy 1997 — 2003
High School
Accuen August 2015 - Present
The Exchange Lab February 2014 - August 2015
IPG Mediabrands November 2012 - January 2014
UM Canada September 2011 - December 2012
J3 Canada August 2010 - September 2011
WIND Mobile October 2009 - May 2010
Freeing The Human Spirit October 2009 - April 2010
Advertising Week January 2010 - January 2010
Rogers Wireless March 2008 - October 2009
9thsphere Toronto Web design May 2009 - September 2009
Skills
Digital Media, Video Games, Digital Photography, Social Media, Automotive, Mobile Advertising, Digital Strategy, comScore, Mobile Marketing, Media Planning, Marketing, SEO, Advertising, Social Networking, Online Advertising, Digital Marketing, Integrated Marketing, Media Buying
Education
Seneca College of Applied Arts and Technology 2005 — 2010
Business Administration Marketing Event Management
Seneca College of Applied Arts and Technology 2005 — 2007
Digital Media Arts
Markville SS
Postmedia Network Inc. September 2015 - Present
The Exchange Lab May 2014 - July 2015
totallyher June 2013 - April 2014
VICE Media, Inc. July 2012 - June 2013
NEWAD Media 2011 - July 2012
NEWAD Media July 2010 - March 2011
NEWAD Media April 2010 - July 2010
NEWAD July 2007 - March 2010
Forzani Group March 2007 - July 2007
Skills
Digital Strategy, Integrated Marketing, Management, Advertising, Online Advertising, Digital Marketing, Leadership, New Media, Marketing Communications, Sales, Digital Media, Project Management, Relationship Marketing, Social Media Marketing, Media Planning, Budgets, Media Buying
Education
The University of Calgary
BA, Communications
The Exchange Lab January 2014 - Present
C3 Metrics February 2011 - January 2014
Yahoo September 2007 - January 2011
Blue Lithium June 2005 - September 2007
ValueClick, Inc. 2002 - 2005
Skills
Ad Networks, Online Advertising, Online Marketing, Advertising Sales, Sales Management, Digital Media, Advertising, Behavioral Targeting, Display Advertising, Mobile Advertising, Strategic Partnerships, Digital Strategy, Digital Marketing, Salesforce.com, Rich Media, Mobile Marketing, SEM, Media Planning, Interactive Marketing, Media Buying, DoubleClick, Search Advertising, Ad Serving, comScore, PPC, Ad Exchanges, Monetization, Video Advertising, Advertising Operations, Affiliate Marketing, RTB, Web Marketing, Direct Response, Conversion Optimization, SaaS, Interactive Advertising, Web Analytics, Google Adwords, Customer Acquisition, Lead Generation
Education
University of California, San Diego
BA, Communications Media
SUNY Oneonta
The Exchange Lab June 2014 - Present
The Exchange Lab November 2011 - May 2014
Adconion Media Group September 2010 - November 2011
Adconion Media Group September 2008 - August 2010
Molson Coors Canada May 2004 - May 2006
Skills
Online Marketing, Ad Exchanges, Behavioral Targeting, Online Advertising, Ad Networks, Social Media, Digital Strategy, Social Media Marketing, Account Management, Digital Media, Advertising, Digital Marketing, Mobile Marketing, Media Buying, Advertising Sales, Integrated Marketing, Media Planning, Strategic Partnerships
Education
The University of Western Ontario - King's University College 2003 — 2008
NABS Ambassadors January 2015 - Present
Facebook May 2014 - Present
NABS Canada July 2011 - Present
The Exchange Lab November 2012 - April 2014
Tribal Fusion April 2011 - November 2012
BBC Worldwide June 2010 - April 2011
Media Contacts March 2008 - June 2010
Skills
Digital Strategy, Media Planning, Online Advertising, Digital Media, Digital Marketing, Advertising, RTB, Social Media Marketing, Mobile Marketing, Advertising Sales, Mobile Advertising, Marketing, Media Sales, Online Marketing, Media Buying
Education
Centennial College 2007 — 2008
Advertising, Account Management
University of Toronto - Victoria University 2002 — 2006
HBA, History, Environmental Science, Politics
The Exchange Lab June 2015 - Present
Indigo March 2011 - June 2015
Wunderman July 2007 - March 2011
Exchange Solutions Inc. October 2006 - July 2007
Aviva Canada June 2005 - October 2006
AOL Canada November 2003 - June 2005
AOL Canada April 2002 - October 2003
Celestica August 2000 - April 2002
Skills
Analytics, Strategic Planning, Problem Solving, Segmentation, Financial Modeling, Data Modeling, CRM software, Financial Analysis, Financial Planning, Marketing Strategy, Direct Marketing, Business Analysis, Digital Marketing, Customer Loyalty, Customer Analytics, Data Analysis, Database Marketing, Database Management, Balanced Scorecard, Performance Management, Performance Analysis, CRM, Customer Analysis
Education
McMaster University 1996 — 2000
Bachelor of Commerce (B.Com.)
The Exchange Lab September 2015 - Present
Gamer Headlines September 2014 - March 2015
Blyth Education May 2014 - August 2014
Oxford Learning Centres Inc. October 2013 - April 2014
Cayley Primary School November 2012 - July 2013
Engage Education February 2012 - November 2012
Classroom Teachers October 2011 - January 2012
Nipissing University September 2010 - May 2011
Skills
Social Media, Research, Public Speaking, Presentation Skills, Media Relations, Writing, Digital Media, Digital Marketing
Education
Humber College 2015 — 2015
Public Relations Certificate
Nipissing University 2010 — 2011
Bachelor of Education (B.Ed.), Junior High/Intermediate/Middle School Education and Teaching
University of Toronto 2003 — 2009
Bachelor of Arts (B.A.), English and Literary Studies
The Exchange Lab November 2014 - Present
Casale Media August 2012 - October 2014
QMI Sales January 2007 - April 2012
Sun Media, Western Corporate Sales Office July 2005 - January 2007
STARBUCKS COFFEE CANADA September 2000 - August 2005
Wasserman & Partners Advertising Inc March 2005 - May 2005
Settled by Schapiro Mediations Inc March 2001 - December 2002
Skills
Advertising, Online Advertising, Marketing Communications, Social Media, Account Management, Digital Media, Marketing Strategy, Sales, Marketing, Facebook, Digital Strategy, Sponsorship
Education
British Columbia Institute of Technology 2003 — 2005
Marketing Management Diploma, Marketing Communications, Honor Student (A)
The University of British Columbia 1996 — 2000
Bachelor of Arts, Political Science Major
Universite du Quebec a Trios-Rivieres 1998 — 1998
Federal Language Bursary Program
The Exchange Lab January 2014 - Present
Mediacom Canada April 2013 - January 2014
SCM Insurance Serv 2011 - 2012
Rue Morgue Magazine 2011 - 2012
University of Toronto 2010 - 2012
The Nakamura Group Advantage 2010 - 2011
Skills
Microsoft Office, Microsoft Excel, PowerPoint, Microsoft Word, Customer Service, Photoshop, Research, Social Media, Public Speaking, Teamwork, Windows, English, Event Planning, French, Writing, Proofreading, comScore, Advertising
Education
Centennial College 2012 — 2013
Post-Graduate Certificate, Advertising - Media Management
University of Toronto 2010 — 2011
Master of Arts (M.A.), Film/Cinema/Video Studies
Carleton University 2008 — 2010
Bachelor of Arts (B.A.), Film/Cinema/Video Studies, Honours
Mount Allison University 2003 — 2007
Bachelor of Arts (B.A.), English Language and Literature/Letters
The Exchange Lab October 2013 - Present
Clear Alternatives April 2012 - Present
Mediaplex, A ValueClick Company July 2011 - October 2013
Loyola University Business Plan Competition November 2010 - May 2011
Illinois Hotel and Lodging Association January 2009 - February 2011
American Hotel and Lodging Association February 2008 - February 2011
First Hospitality Group October 2006 - February 2011
Chicago American Marketing Association June 2008 - June 2009
Chicago American Marketing Association June 2006 - July 2007
Fairfield Inn and Suites by Marriott December 2004 - October 2006
Skills
Online Marketing, Social Media, Email Marketing, Digital Marketing, Event Management, Online Advertising, Social Media Marketing, SEO, Business Planning, Budgets, Account Management, Sales, Leadership, Advertising, CRM, Integrated Marketing, Marketing Strategy, Marketing, Strategy, Analytics, B2B, PPC, Management, New Business Development, SEM
Education
Loyola University of Chicago - Graduate School of Business 2008 — 2011
Master of Business Administration & Master of Science in Integrated Marketing Communications, International Business & Marketing concentrations
Florida State University 2000 — 2004
Bachelor of Science, Marketing. Minor in Communications.
Google July 2015 - Present
Google April 2014 - June 2015
The Exchange Lab August 2013 - April 2014
Casale Media June 2012 - August 2013
Casale Media July 2010 - June 2012
Skills
Online Advertising, Ad Networks, Digital Media, Account Management, Ad Serving, Advertising, Digital Marketing, French, PowerPoint, comScore, SEM, Display Advertising, Microsoft Word, PPC, Behavioral Targeting, Interactive Advertising, CRM, Microsoft Excel, Web Marketing, Social Media Marketing, Client Services, Bilingual, Excel, Word, Outlook, Reporting & Analysis, Campaign Management, Proposal Writing, Customer Service, RTB, Demand Side Platform, DoubleClick, Real-Time Bidding, Digital Strategy, Campaign Optimization, Advertising Operations, Digital Video, Mobile Advertising, Video Analytics, Manage Client..., Online Lead Generation, Direct Response, Brand Awareness, Client Relationship..., Online Marketing
Education
University of Toronto 2006 — 2010
HBSc
Université du Québec à Trois-Rivières 2009 — 2009
Postmedia Network Inc. September 2015 - Present
The Exchange Lab May 2014 - September 2015
Green Savoree Racing Promotions 2013 - 2013
Green Savoree Racing Promotions 2012 - 2012
Skills
Social Media, Microsoft Office, Event Management, Teamwork, Simply Accounting, Lotus Notes, Event Planning, Organization, Communication, Project Management, Writing, Presentations, Multi Tasking, Multilingual, Analysis, Research, Written & Verbal..., Problem Solving, Customer Service, Operations Management, Idea Generation, Highly detail oriented, Leadership, Interpersonal Skill, Time Management, Creativity, Motivation, Building Relationships, Travel, Highly resourceful, Sports Marketing
Education
York University - Schulich School of Business 2010 — 2014
International BBA
ESADE Business School 2013 — 2013
Bachelor of Business Administration (BBA)