The Understanding Group, LLC
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The Understanding Group, LLC Employees
The Understanding Group, LLC January 2014 - Present
TEDxGrandRapids January 2011 - Present
Grand Valley State University June 2012 - June 2014
HUB Grand Rapids October 2012 - December 2013
B H R Consulting July 2011 - October 2012
Peopledesign January 2012 - August 2012
Oxygen Accelerator May 2011 - 2012
Pomegranate Studios February 2009 - June 2011
Momentum January 2009 - June 2011
ArtPrize March 2009 - April 2011
Skills
Strategic Leadership, Thought Leadership, Change Leadership, Start-ups, Entrepreneur, Entrepreneurship, Business Strategy, Strategic Planning, Creative Problem Solving, Leadership, Social Media Marketing, Change Management, Community Outreach, Nonprofits, Product Development, Strategy, Strategic Communications, Social Media, Marketing, Digital Marketing, Fundraising, Marketing Strategy, Social Networking, Management, Public Speaking, Digital Media, Team Leadership, New Business Development, Marketing Communications
Education
Western Michigan University 1992 — 1996
MA (incomplete), Comparative Religion
Alma College 1987 — 1991
BA, Philosophy
SpartanNash May 2014 - Present
The Understanding Group, LLC May 2013 - May 2014
Team Detroit May 2011 - April 2013
Daniel Eizans Design June 2006 - April 2013
Campbell-Ewald March 2011 - May 2011
Campbell-Ewald July 2009 - March 2011
Bassett & Bassett, Incorporated March 2009 - July 2009
Campbell-Ewald Advertising May 2007 - March 2009
Crain's Detroit Business September 2005 - May 2007
The Monroe Evening News September 2003 - September 2005
Skills
Wire Framing, OmniGraffle, Content Strategy, Heuristic Analysis, Contextual Inquiry, User Analysis, Content Development, Social Media Development, Web Content Management, Public Speaking, New Business Development, Digital Strategy, Social Media, Digital Marketing, Wireframes, Strategy, User Experience, Creative Direction, Marketing Strategy, SEO, Competitive Analysis, Web Analytics, Information Architecture, Interactive Marketing, Blogging, Advertising, CMS, Integrated Marketing, Interactive Advertising, New Media, Strategic Communications, Web Design
Education
Central Michigan University 1999 — 2003
BA
Abby the IA May 2012 - Present
The Information Architecture Institute April 2014 - Present
World Information Architecture Day October 2011 - Present
Information Architecture Summit 2014 April 2013 - March 2014
The Understanding Group, LLC May 2011 - May 2012
Information Architecture Summit 2012 May 2011 - March 2012
Draftfcb October 2010 - May 2011
The Information Architecture Institute April 2010 - October 2010
Draftfcb July 2009 - October 2010
Information Architecture Summit 2010 October 2009 - April 2010
Skills
Information Architecture, User Experience, Digital Strategy, Content Strategy, Usability Testing, Sketching, Workshop Leader, Moderation, Workshop Design, Process Improvement, Process Mapping, Staff Training, User Experience Design, Social Media, Leadership, User Interface, Interaction Design, User Interface Design, Experience Design, User-centered Design, Human Computer..., Flash, Wireframes, Advertising, Online Moderation, Social Media Marketing, Persona, Design Workshops, Business Process Mapping
Education
Northeastern University 2000 — 2004
BS, Dual Major in Graphic Design and Multimedia Studies
Ford Motor Company December 2011 - Present
Social Science Data Analysis Network February 2010 - December 2011
The Understanding Group, LLC July 2011 - September 2011
New York Public Library February 2011 - March 2011
Jewelry Television June 2010 - August 2010
Infosys Technologies Limited October 2007 - September 2009
Skills
User Interface, Human-computer..., Programming, Contextual Inquiry, jQuery, Usability Testing, Information Architecture, Computer Science, Libraries, JavaScript, Web Applications, Heuristics, HTML, JSP, GUI, Java, Agile, Front-end Development, User Experience, User Interface Design, Semantic Web, CSS, Heuristic Evaluation, DHTML, AJAX, PHP, REST, API, Eclipse, Data Structures, OOP, MySQL, Google Analytics, Interaction Design, Accessibility, Storyboarding, SQL, Axure, Wire Framing, User Scenarios, Card Sorting, Personas, Paper Prototyping, Usability Design, User-centered Design, Usability Engineering, Prototyping, Information..., Iterative Design, Mockups
Education
University of Michigan - School of Information 2010 — 2011
MSI, Human Computer Interaction
Government College of Technology, Coimbatore 2003 — 2007
Bachelor of Engineering, Computer Science
Cheran Matriculation & Higher Sec School
8th - 12th grade
St. Antony's Matriculation School
KG - 7th grade
The Understanding Group, LLC July 2014 - Present
ThinkXD LLC February 2008 - Present
Knoware January 2005 - February 2008
Square One Design March 1998 - January 2005
Trillion Post Production July 1991 - March 1998
Skills
Interaction Design, User Interface, Motion Graphics, Mobile, User Experience, Mobile Devices, Event Planning, Public Engagement, Information Architecture, Program Management, Design Strategy, Design Thinking, User Interface Design, Graphic Design, User-centered Design, Experience Design, Mockups, User Experience Design, Awesomeness, Illustrator, Mobile Design, Wire Framing, Social Media Marketing, Visual Design
Education
Carnegie Mellon University 1987 — 1991
BFA with Honors, Industrial Design
The Understanding Group, LLC January 2011 - Present
UM School of Information September 2005 - Present
The Information Architecture Institute October 2010 - March 2014
Sole Proprietorship January 2004 - March 2011
Flannel December 2006 - July 2009
Fry October 2004 - December 2005
Q LTD January 2000 - November 2004
Skills
Optimism, Wheedling, Intention Modeling, Strategic Roadmapping, Structural Design, Workshop Facilitation, Product Development, E-commerce, Interaction Design, User Research
Education
Wayne State University 1997 — 1999
MLIS
University of Michgan 1992 — 1996
BA
Kalamazoo College 1990 — 1991
The Understanding Group, LLC January 2013 - Present
University of Michigan August 2012 - December 2014
University of Michigan September 2013 - April 2014
Mercedes-Benz Research and Development India May 2011 - June 2012
InAtom Technologies June 2010 - April 2011
Skills
Usability Testing, User Experience, Interaction Design, Information Architecture, Java, C, Contextual Inquiry, Data Structures, Algorithms, Human Computer..., User Scenarios, Axure, User Interface Design, CSS, Financial Analysis, Analytical Skills, Illustrator, HTML 5, PHP, MySQL, Wireframes, Persona, Heuristic Evaluation, User-centered Design, User Experience Design, User Research, HTML5, Axure RP
Education
University of Michigan 2012 — 2014
Master's Degree, Information - Human Computer Interaction, 3.95
Jaypee Business School 2009 — 2011
M.B.A, Finance
Jaypee Institute of Information Technology 2006 — 2010
Bachelors of Technology, Computer Science
The Understanding Group, LLC March 2012 - Present
Cooney Information Group, LLC February 2007 - December 2012
University of Michigan School of Information January 2012 - April 2012
Grand River Interactive August 2009 - March 2012
U-M SI Alumni Society Board June 2006 - July 2010
U-M SI Alumni Society Board July 2008 - July 2009
West Pole, Inc. October 2004 - January 2007
University of Michigan June 2001 - October 2004
Commerce One July 2000 - April 2001
Skills
Interaction Design, Usability Testing, User Interface Design, Information Architecture, Requirements Gathering, Business Analysis, Heuristic Evaluation, User Experience, User-centered Design, E-commerce, User Interface, User Experience Design, Usability, Human Computer..., User Scenarios, Web Applications, Persona, Ethnography, Task Analysis, Usability Engineering, Contextual Inquiry, Information Design, User Research
Education
University of Michigan 1998 — 2000
MSI, Human-Computer Interaction (HCI)
Eastern Michigan University 1994 — 1997
BS, Philosophy & English
The Understanding Group, LLC May 2012 - Present
Conferences January 2002 - Present
Macquarium June 2010 - May 2012
Vanguard January 2004 - June 2010
Symetri 1999 - 2003
American Express (through Maxim Group) October 1998 - August 1999
Skills
User Experience, Design Strategy, Public Speaking, Writing, User Interface Design, Interaction Design, Information Design, Information Architecture, Content Strategy, Contextual Inquiry, Experience Design, Experience Strategy, Mobile, Heuristic Evaluation, Personas, User Scenarios, Mobile Design, Persona, Usability, User Interface, Mobile Devices, Strategy, Service Design, User Experience Design
Education
University of North Carolina at Greensboro 1995 — 1997
MFA
University of Louisville 1992 — 1995
MA
Furman University 1985 — 1989
BA
Springthrough July 2014 - Present
The Understanding Group, LLC March 2011 - July 2014
BLACK April 2007 - April 2011
Mars Hill June 2005 - July 2007
Office Outlet March 2002 - June 2005
World2one January 1999 - March 2001
Skills
Information Architecture, Content Strategy, SEO, Organic Search, Creative Direction, Creative Strategy, User Experience, Corporate Branding, Marketing Communications, Communications Strategy, Graphic Design, Web Design, Social Media, Marketing Strategy, Interaction Design, Web Analytics, User Interface Design, Integrated Marketing, E-commerce, Digital Strategy, Content Management, Wireframes, User Experience Design, Strategic Planning
Education
Kendall College of Art and Design 1995 — 1999
Visual Communications
Forest Hills Central High School 1991 — 1995
The Understanding Group, LLC January 2015 - Present
Dev-TE@M May 2014 - Present
University of Michigan Office of the Provost May 2014 - August 2014
University of Michigan January 2011 - May 2014
Grand Valley State University January 2009 - December 2009
Skills
Java, Research, HTML, CSS, Visio, JavaScript, jQuery, PHP, Python, Contextual Inquiry, Interaction Design, Proto.io, OmniGraffle, Illustrator, InDesign, Photoshop, Persona, User Scenarios, Survey Design, Usability Testing, Heuristic Evaluation, Comparative Analysis, Affinity Diagramming, Information Architecture, Wireframes
Education
University of Michigan - School of Information 2013 — 2015
Master of Science in Information, Human Computer Interaction
Grand Valley State University 2005 — 2009
Bachelor of Arts (B.A.), History
The Understanding Group, LLC December 2014 - Present
The Understanding Group, LLC September 2014 - Present
Hewlett-Packard 2006 - February 2009
Hewlett-Packard May 2002 - 2006
EoExchange May 2000 - August 2001
Lehman Brothers August 1999 - May 2000
Law and Economics Consulting Group April 1998 - August 1999
Skills
Information Architecture, User Experience Design, User Centered Deisgn, Usability, Information Management, User Experience Testing, Usability Testing, Requirements Analysis, Business Intelligence, Market Research, Library Research, Library Science, Library Reference, Enterprise Architecture, Persona, User Research
Education
University of Michigan - School of Information 2001 — 2003
Master of Science (MS), Information
Mills College 1993 — 1995
Bachelor of Arts (B.A.)
Great Blue Communications July 2015 - Present
The Understanding Group, LLC October 2014 - July 2015
Booz Allen Hamilton May 2010 - October 2014
Great Blue Communications January 2009 - May 2010
Ford Motor Company October 2004 - April 2005
Ford Motor Company October 2003 - October 2004
Ford Motor Company November 2001 - April 2003
Ford Motor Company June 1998 - January 2001
Ford Motor Company June 1995 - June 1998
Skills
Market Research, Management Consulting, Business Strategy, Process Improvement, Business Analysis, Business Planning, Strategic Communications, Project Planning, Project Implementation, Project Management, Internal Communications, Corporate Communications, Training, Business Process..., Program Management, Change Management, Management, Product Development, Marketing, Market Analysis, Marketing Strategy, Strategy, Cross-functional Team..., Data Analysis, Analysis, Proposal Writing, Analytics, Competitive Analysis, Outsourcing, Leadership, Strategic Planning, Research, Government, Business Development, Team Leadership, Organizational..., Entrepreneurship, Leadership Development, Risk Management, Segmentation, Six Sigma
Education
University of Michigan - Stephen M. Ross School of Business 1993 — 1995
MBA, Business Administration and Management, General
University of Michigan 1988 — 1992
Bachelor of Arts (B.A.), English Language and Literature, General, 3.7
Interlochen Arts Academy 1985 — 1988
HS, Music Performance, General
The Understanding Group, LLC September 2015 - Present
MINDSCAPE Solutions October 2013 - August 2015
PUSH 22 November 2012 - September 2013
Various Companies July 2012 - October 2012
Meltwater Group August 2010 - June 2012
Core3 Solutions June 2009 - July 2010
Integrity Networks February 2008 - May 2009
Tell Vision Networks December 2005 - January 2008
Kensington Community Church/Genesis: The Church September 2001 - November 2005
Skills
Business Development, Marketing Strategy, Marketing, Online Marketing, Strategy, Sales, Leadership, Account Management, Social Media Marketing, Start-ups, Strategic Thinking, Strategic Planning, Lead Generation, E-commerce, Team Leadership, New Business Development, Marketing Communications, SEO, Salesforce.com, Digital Marketing, Social Media, Sales Operations, Product Development, Question Based Selling, Organizational..., Sales Process, Mobile Devices, Strategic Partnerships, SaaS, Cold Calling, Project Management, Online Advertising, Consulting, Networking, Creative Direction, PPC, Integrated Marketing, SEM
Education
Rochester College 2000 — 2004
Communication
Calvin Christian High School
Deloitte Digital July 2015 - Present
Design Clinic, University of Michigan February 2015 - June 2015
The Understanding Group, LLC September 2014 - December 2014
Cooper June 2014 - August 2014
University of Michigan September 2013 - February 2014
Tavisca Solutions Pvt Ltd. July 2011 - June 2013
IEEE Student Branch at Pune Institute of Computer Technology January 2010 - December 2010
Skills
User Experience Design, User Research, Design Thinking, Persona, Scenario, Wireframes, Visual Design, Graphic Design, Web Design, CSS, HTML, ASP.NET, Data Structures, C#, JavaScript, Human Computer..., Agile Methodologies
Education
University of Michigan - School of Information 2013 — 2015
Master of Science in Information, Human Computer Interaction, GPA 3.67 / 4
Cooper U 2014 — 2014
Interaction Design
Pune Institute of Computer Technology 2007 — 2011
Bachelor of Engineering (BEng), Computer Science, First class with Distinction
Rangubai Junnare English Medium High School 2000 — 2005
The Understanding Group, LLC August 2014 - Present
Amy Goldmacher LLC January 2013 - Present
LUMA Institute May 2013 - Present
Wayne State University 2006 - Present
Ducker Worldwide 2011 - 2013
SmartRevenue 2011 - 2011
IDEO 2010 - 2011
Wayne State University 2003 - 2008
IDEO 2007 - 2007
Pearson Education 1997 - 2002
Skills
Ethnography, Qualitative Research, Anthropology, Research Design, Data Analysis, Survey Design, Research, Statistics, Focus Groups, Data Collection, SPSS, Analysis, Quantitative Research, Proposal Writing, Market Research, University Teaching, Survey Research, Consumer Insights, User Experience, Marketing Research, User Research, Customer Insight, Consumer Behaviour, Competitive Intelligence, Design Research, Books, Segmentation, Report Writing, Questionnaire Design, Cultural Anthropology, Social Research, Teaching, Primary Research, Social Sciences, mobile user research
Education
Wayne State University 2005 — 2010
Ph.D., Anthropology
Wayne State University
M.A., Anthropology
Grinnell College
B.A., Anthropology
Green Meadow Waldorf School
High School Diploma