22squared (formerly WestWayne)
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22squared (formerly WestWayne) Employees
Mullen/Frank About Women January 2015 - Present
Freelance Strategic Planner November 2010 - January 2015
Mullen/Frank About Women February 2008 - October 2010
Mullen Advertising February 2008 - October 2010
Zimmerman Advertising June 2007 - February 2008
22squared (formerly WestWayne) February 2006 - June 2007
Campbell-Ewald Advertising February 2004 - February 2006
Leo Burnett Advertising (Detroit) April 2001 - February 2004
Encuesta (formerly Target Market Research Group) May 2000 - April 2001
Campbell-Ewald Advertising September 1998 - April 2000
Skills
Strategic Planning, Market Research, Marketing Research, Qualitative Market..., Quantitative Research, Moderator, Marketing Strategy, Strategy Development, Brand Architecture, Qualitative Research, Moderating, Ethnography, Consumer Insights, Customer Insight, Information Architecture, Strategy, Online Moderation, B2B, Strategic Thinking, Advertising Research, Strategic Communications, Direct Marketing, Creative Direction, Interactive Marketing, Integrated Marketing, Brand Development, Creative Strategy
Education
Michigan State University 1995 — 1998
Bachelor of Arts, Advertising
University of North Carolina at Greensboro
Brick House Marketing, Inc. October 2013 - Present
22squared May 2008 - July 2013
22squared (formerly WestWayne) June 2005 - May 2008
WestWayne June 2004 - June 2005
Skills
Media Planning, Radio, Broadcast, Television, Digital Media, Media Buying, Digital Marketing, Advertising, Social Media Marketing, Social Media, New Media, Copywriting, Integrated Marketing, Online Advertising, Outdoor Advertising, Creative Direction, Mobile Marketing, Digital Strategy, Creative Strategy, Interactive Advertising, Interactive Marketing, Media Strategy
Education
University of Florida 2000 — 2003
BA, Business Administration
DataXu November 2014 - Present
BlueKai / Oracle Marketing Cloud November 2013 - November 2014
Wahoo Fitness June 2013 - December 2013
Equifax July 2011 - June 2013
Carat December 2007 - July 2011
22squared (formerly WestWayne) August 2006 - December 2007
Grizzard Communications August 2005 - August 2006
Skills
Digital Media, E-commerce, Integrated Marketing, Analytics, Search, Mobile, Online Video, Mobile Devices, Web Video, Digital Marketing, Digital Strategy, Interactive Marketing, Performance Based..., Online Advertising, Search Advertising, Paid Search Strategy, Display Advertising, Ad Exchanges, RTB, Ad Networks, Ad Serving, Customer Acquisition, Behavioral Targeting, Media Planning, SEO, Media Buying, SEM, Mobile Marketing, Advertising, Strategy, PPC, New Media, Lead Generation, Direct Marketing, Web Analytics, DoubleClick, Mobile Advertising, Marketing, Social Media, Online Marketing, Google Analytics, Media Strategy, comScore, Social Media Marketing, Google Adwords, Content Marketing, Interactive Advertising, Omniture
Education
Northwestern University 2012 — 2015
Master of Science (MS), Predictive Analytics
Emory University - Goizueta Business School 2001 — 2005
Bachelor of Business Administration (BBA), Business, Marketing
Emory University 2001 — 2005
Bachelor of Arts (BA), Political Science
Tata Consultancy Services May 2015 - Present
Cognizant Analytics February 2012 - April 2015
Infosys February 2011 - January 2012
AREA203 Digital January 2010 - February 2011
Net/Net Analytics January 2006 - December 2009
22squared (formerly WestWayne) July 2008 - February 2009
WebSideStory (now Omniture/Adobe) November 2004 - July 2005
Cingular 2003 - 2004
Commerce One July 2000 - July 2001
IBM January 1997 - December 1999
Skills
Google Analytics, Web Analytics, Omniture, Digital Marketing, Adobe SiteCatalyst, Adobe Discover, Adobe Test&Target, BI/Data Warehouse, Competitive Intelligence, Consumer Insights, Online Marketing, A/B testing, Optimization, Tag Management Solutions, Web Project Management, PPC, Strategy, SEO, CRM, Multi-channel Marketing, Mobile Devices, Market Research, Customer Insight, Segmentation, Business Intelligence, Business Development, Advertising, Marketing Strategy, Analytics, Data Analysis
Education
University of Illinois at Urbana-Champaign
Bachelor of Science (BS)
Clark Atlanta University
MBA
Huge April 2014 - Present
Digitas 2011 - Present
kirshenbaum bond senecal + partners 2008 - 2011
Publicis USA 2007 - 2008
JWT 2006 - 2007
DraftFCB February 2006 - 2006
22squared (formerly WestWayne) 2004 - 2006
Skills
Business Development, New Business Development, Public Relations, CRM, Integrated Marketing, Digital Media, Digital Marketing
Education
Florida State University 1999 — 2003
Bachelor of Science
SapientNitro January 2015 - Present
JWT October 2012 - January 2015
BBDO Atlanta February 2011 - September 2012
Pyper Paul + Kenney January 2008 - February 2011
22squared (formerly WestWayne) October 2006 - January 2008
Sanford May 2005 - May 2006
Skills
Radio, Broadcast, Production, Strategic Planning, Telecommunications, Advertising, Television, Direct Mail, Photography, Writing, Integrated Marketing, Social Media, Account Management, Copywriting, Marketing Communications, Promotions, Sponsorship, Marketing Strategy, Microsoft Office, Creative Development, Digital Marketing, Marketing, Creative Direction, Media Planning, Event Management, Digital Strategy, Brand Development, Interactive Marketing, Creative Strategy, Email Marketing, Social Media Marketing, Brand Management, Facebook, Online Advertising, Digital Media
Education
The Creative Circus 2012 — 2013
Copywriting, Creative Writing, Awesome to Quite Awesome
University of Notre Dame 2001 — 2005
BBA, Marketing
University of Notre Dame - Mendoza College of Business 2001 — 2005
Bachelor of Business Administration (BBA), Marketing
Dermalogica 2002 - 2004
SelfCare Group, LTD 2001 - 2002
Trigger Australasia (now TBWA/Whybin/Tequila) 2000 - 2001
22squared (formerly WestWayne) 1995 - 2000
GSD&M 1992 - 1995
Skills
Marketing, Advertising, Integrated Marketing, Social Media Marketing, Event Planning, Marketing Strategy, Team Leadership, Digital Marketing, Public Relations, Online Advertising, Brand Management, Marketing Communications, Brand Development, Email Marketing, Research, Relationship Marketing, Creative Direction, Direct Marketing
Education
University of Colorado 1988 — 1992
Bachelor of Science in Journalism, Advertising
WebMD May 2010 - Present
LBi 2008 - 2010
22squared (formerly WestWayne) February 2007 - 2008
Cartoon Network 2004 - 2006
The Weather Channel 2003 - 2003
Warner Bros. Pictures 2000 - 2003
Skills
Digital Strategy, Creative Direction, Marketing, Digital Media, Digital Marketing, Interactive Marketing, Integrated Marketing, New Media, Advertising, Competitive Analysis, Content Development, Content Management, Content Strategy, Copywriting, Leadership, Management, Online Advertising, SEO, Strategy, Web Analytics
Education
Florida State University
Psychology
New York University
Business Management
Randy Doeschler Qualitative Research July 2001 - Present
Ziment, New York March 2000 - September 2001
22squared (formerly WestWayne) January 1985 - March 2000
Skills
Marketing Strategy, Market Research, Qualitative Research, Marketing, Advertising, Strategy, Marketing Communications, Customer Insight, Brand Development, Research, Integrated Marketing, Online Marketing, Marketing Research, Creative Direction
Education
University of North Carolina at Chapel Hill 1973 — 1977
Raymond James Financial, Inc. July 2014 - Present
Magazine Feature Writing and Small Business Marketing 2008 - Present
Raymond James Financial Inc. May 2012 - July 2014
Raymond James Financial May 2010 - May 2012
22squared February 2007 - March 2008
22squared (formerly WestWayne) 2007 - 2008
Raymond James 2004 - 2007
Raymond James Financial 2004 - 2007
Citysearch.com 2003 - 2006
AAA Auto Club South 2000 - 2004
Skills
Advertising, Newsletters, Marketing, Copywriting, Marketing Communications, Digital Marketing, Direct Mail, Press Releases, Social Media Marketing, Creative Direction, Integrated Marketing, Strategy, Creative Writing, Editing, Account Management, Editorial, Training, Brand Management, Publishing, Brochures, Management, Creative Strategy, Strategic Planning, Sales
Education
University of South Florida 2001 — 2003
Deutsch May 2015 - Present
Freelance - Chiat, Deutsch, EVB, Goodness Mfg, Innocean, M&C Saatchi, Razorfish, Zambezi, and others February 2010 - Present
BBDO Atlanta November 2005 - February 2010
22squared (Formerly Westwayne) August 2004 - November 2005
Three Atlanta May 2003 - November 2003
Buffalo Niagara Partnership August 2000 - September 2001
Eric Mower and Associates May 2000 - August 2000
Skills
Creative Strategy, Creative Direction, Art Direction, Advertising, Outdoor Advertising, Interactive Advertising, Integrated Marketing, Digital Strategy, Copywriting, Interactive Marketing, Concept Development, Graphic Design, Logo Design, Adobe Creative Suite, Typography, Corporate Identity, Corporate Branding, Digital Media, Web Design, Television, Online Advertising, Branding & Identity, Social Media Marketing
Education
Portfolio Center 2001 — 2003
Art Direction
State University of New York College at Buffalo 1996 — 2000
BFA, Graphic Design
Upright Citizens Brigade
Improv
Hewlett-Packard 2012 - Present
HP Palm 2010 - 2012
Cutwater (TBWA/Chiat/Day SF) 2008 - 2009
Venables Bell & Partners 2006 - 2008
JWT 2004 - 2006
Publicis and Hal Riney 1997 - 2004
22squared (formerly WestWayne) 1995 - 1997
North Castle Partners 1992 - 1994
Skills
Integrated Marketing, Creative Direction, Online Advertising, Strategy, Advertising, Marketing, Interactive Marketing, Entrepreneurship, CRM, Marketing Communications, Cross-functional Team..., Leadership, New Business Development, Digital Marketing
Education
Brunswick - Greenwich, CT
Denison University
Bachelor of Arts, Communications/English