AdSafe Media
Industry: Media company
DescriptionIntegral Ad Science is an American privately technology company that analyzes the value of digital advertising placements. Integral Ad Science is known for addressing issues around fraud, viewability, brand risk and TRAQ, a proprietary media quality score. CEO: Lisa Utzschneider Headquarters: New York City, NY Founded: 2009 Chief revenue officer: Michael Iantosca Founders: Foster Provost, Kent Wakeford, Will Luttrell, Helene Monat, Bryan St. John Subsidiaries: Veenome, Swarm Enterprises Inc.
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AdSafe Media Employees
AdSafe Media May 2012 - Present
Batanga June 2009 - May 2012
Yahoo! July 2008 - June 2009
The Hollywood Reporter February 2003 - July 2008
Skills
Hispanic Marketing, Sponsorship, Online Marketing, Advertising Sales, Online Advertising, Digital Media, Entertainment, Marketing, Advertising, Marketing Strategy, Integrated Marketing, Brand Development, Sales
Education
Florida State University 2012 — 2012
Certification Hispanic Marketing Communication, Hispanic Marketing Communication
Florida International University - College of Business 1998 — 2000
Business
AOL March 2015 - Present
AOL Platforms July 2014 - Present
AOL February 2013 - June 2014
Innovid September 2012 - February 2013
MediaMath May 2012 - February 2013
AdSafe Media May 2009 - February 2013
MediaMath January 2010 - April 2012
HAVAS DIGITAL June 2005 - December 2009
Media Planing Group, HAVAS 2001 - 2005
marchFIRST (formerly MITCHEL MADISON GROUP - CKS) 2000 - 2001
Skills
Business Strategy, Strategic Partnerships, Digital Agency, New Business Development, Digital Media, Ad Exchanges, Marketing Strategy, Social Media, Start-up Ventures, Strategic Planning, Business Transformation, International..., Go-to-market Strategy, Deal Maker, Online Advertising, Analytics, Digital Strategy, Deal Execution, Strategy, New Media, Product Marketing, Digital Marketing, Affiliate Marketing, Media Planning, Product Management, Mobile Marketing, Advertising, Marketing, General Awesomeness, Awesomeness
Education
New York University - Leonard N. Stern School of Business 1998 — 2000
MBA, Media, Technology and Entertainment
ESADE Business School 1988 — 1994
Master of Science (M.S.), International Marketing Management
Central Regional High School 1987 — 1988
High School, 12
Mater Salvatoris 1973 — 1986
Integral Ad Science August 2014 - Present
Integral Ad Science May 2012 - Present
AdSafe Media July 2010 - May 2012
The Community Publishers August 2008 - July 2010
Datran Media May 2008 - August 2008
Skills
Advertising, Integrated Marketing, Digital Marketing, Web Analytics, Online Advertising, Marketing, Sales, Microsoft Office, Digital Media, Content Strategy, Display Advertising, Microsoft Excel, Digital Strategy, MySQL, Management, Analytics
Education
New York University 2006 — 2010
Economics, Computer Science
MediaMath July 2014 - Present
First Growth Ventures August 2013 - Present
Ezakus June 2014 - June 2015
WPP July 2013 - June 2014
Criteo June 2011 - August 2013
AdSafe Media January 2010 - May 2011
NYU Stern School of Business September 2009 - April 2011
Coriolis Ventures January 2010 - January 2011
Merrill Lynch May 2008 - July 2009
National Physical Laboratory January 2007 - May 2008
Skills
Hadoop, MapReduce, Venture Capital, Algorithms, Analytics, Data Mining, SQL, Data Analysis, Databases, MySQL, Statistics, Python, Business Intelligence, Web Analytics, Linux, Online Advertising, E-commerce, Big Data
Education
New York University 2009 — 2011
Masters, System Management, Finance
NYU Stern School of Business July 2012 - Present
Etsy August 2011 - Present
Independent July 2009 - Present
Tagasauris, Inc July 2011 - June 2013
AdSafe Media May 2009 - August 2011
Yahoo! Research May 2008 - April 2009
New York University September 2006 - April 2009
Rensselaer Polytechnic Institute 2002 - 2005
Skills
Information Retrieval, Natural Language..., Data Mining, Data Analysis, Python, Machine Learning, Hadoop, R, Data Science, Analytics, Algorithms, Text Mining, Big Data, MapReduce, Pattern Recognition
Education
New York University 1996 — 2009
Doctor of Philosophy (PhD), Computer Science
Rensselaer Polytechnic Institute
Master of Science (M.S.), Applied Mathematics
AdSafe Media 2009 - 2013
Integral Ad Science 2009 - 2013
Monkeybroker 2008 - 2013
Connexus Corporation 2007 - 2008
Traffic Marketplace 2007 - 2008
Admodus 2006 - 2007
Direct-Revenue, LLC 2002 - 2005
Commerceinc/Pipe9 1999 - 2002
Communitronics 1995 - 1999
Image Technology 1992 - 1995
Education
University of Kentucky 1987 — 1992
BS in CS, Computer Science - Software
Google August 2011 - Present
AdSafe Media October 2009 - July 2011
Microsoft January 2007 - May 2009
Blueberry Software (Tribeca Tables) February 2003 - November 2006
Liquidsite / Zelo Technologies February 2000 - July 2002
Xcelerate Corp. (Now SBI Razorfish) 1998 - 2000
BSG Alliance 1997 - 1998
Skills
Scalability, Agile Methodologies, Hadoop, Python, Architecture, Distributed Systems, Java, Software Engineering, Web Applications, Start-ups, JavaScript, Software Development, Java Enterprise Edition, Mobile Applications, Cloud Computing
Education
Cornell University 1992 — 1996
BS, Computer Science
Stuyvesant High School 1988 — 1992
Virool February 2015 - Present
Sociomantic Labs, a dunnhumby company June 2014 - January 2015
Sociomantic Labs June 2013 - June 2014
Appia October 2012 - May 2013
AdSafe Media May 2012 - August 2012
Renegade, LLC May 2011 - August 2011
Brooks Bell Interactive June 2010 - August 2010
Skills
Marketing, Web Analytics, Press Releases, Social Media, Content Strategy, Blogging, Advertising, Digital Marketing, Digital Media, Mobile Marketing, Online Advertising, Social Media Marketing, Public Relations, Entrepreneurship, E-commerce, Market Research
Education
Duke University 2009 — 2013
Bachelor of Science (B.S.), Economics, Markets and Management Certificate
ITG January 2014 - Present
AT&T June 2012 - January 2014
AdSafe Media June 2011 - May 2012
NYU Stern School of Business September 2010 - April 2011
Skills
SQL, Python, Java, C++, HTML, PHP, C, Access, Microsoft Office, MySQL, Databases, JavaScript, CSS, Unix, Linux, Agile Methodologies, iRise, ReqPro, Requirements Gathering, Requirements Analysis, Spring, Android Development, ASP
Education
New York University 2010 — 2012
Master of Science, Computer Science
University of Mumbai, St.Francis Institute of Technology 2006 — 2010
Bachelor of Engineering, Information Technology
Mithibai College 2004 — 2006
HSC, Science
Integral Ad Science (AdSafe Media) November 2012 - Present
AdSafe Media January 2011 - Present
MMGuardian July 2012 - Present
Tech Launch NJ May 2012 - Present
First Growth Venture Network January 2011 - Present
ATO Strategic July 2007 - Present
AdSafe Media September 2009 - December 2010
SafeNet August 2007 - January 2009
MessageLabs April 2007 - June 2007
MessageLabs January 2005 - April 2007
Skills
Executive Management, Corporate Development, Business Strategy, Product Strategy, Product Management, Start-ups, Product Marketing, SaaS, Strategic Partnerships, Venture Fund Raising, P&L Responsibility, Venture Capital, Digital Marketing, Mergers & Acquisitions, Online Advertising, Competitive Analysis, E-commerce, Mobile Devices, P&L Management, Strategy, New Business Development, Integrated Marketing, Marketing Strategy, Management
Education
University of Cape Town 1995 — 1998
Bachelors
King David High School
Jumptap February 2013 - Present
AdSafe Media June 2012 - February 2013
Syracuse University January 2009 - January 2012
Skills
Machine Learning, Data Mining, Hadoop, C, Matlab, Python, Natural Language..., Java, HBase, Bayesian networks, Clustering, Classification, Weka, Knowledge Representation, Pig, Markov Models, Social network analysis, Apache Spark
Education
Syracuse University 2010 — 2012
MS Computer Science, Machine Learning, NLP, Graphical Models, Game Theory
Syracuse University 2007 — 2010
MS Electrical Engineering, Sensor Networks, Graph Theory
Nagpur University 2002 — 2006
B.E. Electronics Engineering
Facebook January 2015 - Present
Microsoft February 2012 - December 2014
AdSafe Media June 2011 - December 2011
Columbia University September 2010 - December 2011
Skills
C#, ASP.NET, HTML, CSS, Java, JavaScript, C, Linux, SQL, MySQL, Databases, Matlab, Algorithms, Python, C++, OS X
Education
Columbia University in the City of New York 2010 — 2011
MS, Computer Science
Fayetteville State University 2009 — 2010
Bachelor of Science, Computer Science
East China University of Science and Technology 2006 — 2010
Bachelor of Science, Mathematics and Applied Mathematics