Backe Digital Brand Marketing
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Backe Digital Brand Marketing Employees
POSSIBLE January 2012 - Present
Caitlin Lloyd, Inc. August 2011 - December 2011
Backe Digital Brand Marketing December 2009 - July 2011
Park + Vine August 2007 - June 2009
Sunrise Greetings, subsidiary of Hallmark Cards, Inc. May 2008 - August 2008
Indiana University Campus Writing Program January 2007 - December 2007
Indiana Daily Student October 2006 - April 2007
Skills
Copywriting, Email Marketing, Copy Editing, Editorial, Newsletters, Social Media, Blogging, Content Strategy, Integrated Marketing, Editing, Press Releases, Brand Development, Creative Writing, Web Content, Storytelling, Digital Marketing, Marketing Strategy, Online Marketing, Concept Development, Radio Advertising, Strategic Thinking, Marketing Copy, Facebook, Advertising, Video Advertising, Promotional Copy, Writing News Releases, Ap Style, Creative Direction, Social Media Marketing, Creative Strategy, Radio, Online Advertising, Brochures, Direct Mail, Digital Media, Interactive Marketing, Interactive Advertising, Content Development, Direct Marketing, Magazines, Website Copy, Advertising Copy
Education
Indiana University Bloomington 2005 — 2009
Bachelor of Arts, Journalism
Highlands High School 2001 — 2005
Backe Digital Brand Marketing February 2013 - October 2013
Mobivity January 2012 - July 2012
Mobile Visions, Inc July 2006 - May 2011
Dow Jones June 2005 - October 2006
Jade Internet / Internet Venture Group June 1998 - June 2005
Legal Information Technologies 1995 - 1998
Medical Doctor Associates June 1994 - January 1995
Shop'n Chek June 1993 - June 1994
United Way of New York City 1989 - 1993
Skills
Software Development, SaaS, Mobile Devices, Mobile Internet, Mobile Applications, Cloud Computing, Mobile Marketing, Start-ups, User Experience, Mobile Technology, C#, Android, SMS, PHP, .NET, Mobile Analytics, iPhone Application..., Amazon Web Services..., Online Marketing, SEO, iPhone, Analytics, Databases, Web Development
Education
SUNY Albany 1986 — 1988
20nine January 2011 - Present
Out on a Limb 1991 - Present
20nine 2011 - 2015
Marco Polo Explorers 1994 - December 2013
Backe Digital Brand Marketing January 2007 - January 2011
Before & After, Inc 2001 - 2009
Thinkwholebrand, Inc 2004 - 2007
Domus 2004 - 2007
Winning Strategies Communications 2000 - 2004
The Brownstein Group 2001 - 2002
Skills
Ideation, Consumer Insights, Copywriting, Social Media, Brand Development, Digital Marketing, Online Marketing, Brand Development..., B2B, Content Strategy, Digital Strategy, Marketing
Education
School of Visual Arts 1983 — 1985
Advertising Studies, Portfolio/Conceptual Dev
Gettysburg College
BA, Business Adminstration, Art
Woodbridge High School
Backe Digital Brand Marketing 2014 - 2015
Rovi 2011 - 2014
University of Pennsylvania Health System December 2009 - April 2010
Lang Center for Civic and Social Responsibility January 2008 - September 2009
Swarthmore College 2008 - 2009
Skills
Research, Leadership, Nonprofits, Marketing, Higher Education, Teaching, Photography, Editing, Social Media, Facebook, Microsoft Office, Event Planning, Blogging, Proofreading, Digital Media, Television, Final Cut Pro, Publicity
Education
Saint Joseph's University 2012 — 2017
Master of Business Administration (MBA)
Swarthmore College 2007 — 2011
BA, German Studies, Film/Media Studies
Ludwig-Maximilians-Universität München 2010 — 2010
Study Abroad
Backe Digital Brand Marketing May 2014 - Present
Garfield Group January 2013 - May 2014
Global Systems Technologies September 2012 - January 2013
Chemistry Communications May 2011 - May 2012
Skills
Copywriting, Project Management, Account Management, Advertising, Marketing Strategy, Product Marketing, Brand Development, Social Media Marketing, Microsoft Office, Social Media, Producing, Adobe Creative Suite, Project Planning, Online Advertising, B2B Marketing Strategy, Marketing, Email Marketing, Marketing Communications, Integrated Marketing, Digital Marketing
Education
Duquesne University 2007 — 2011
BSA, Marketing
Holy Ghost Preparatory School 2003 — 2007
Backe Digital Brand Marketing January 2014 - Present
Backe Digital Brand Marketing June 2011 - Present
Smithworks Design Communications February 2007 - June 2011
Devon Health Services 2004 - 2007
Skills
Art Direction, Interaction Design, Typography, User Experience, Graphic Design, Web Design, InDesign, Branding & Identity, User Interface Design, Photoshop, Logo Design, Information Architecture, Creative Direction, User Interface, CSS, HTML5, Flash, Adobe Creative Suite, Dreamweaver, HTML, ActionScript, Photography, XHTML, WordPress, PowerPoint, Sketch, Macaw, InVision
Education
Kutztown University of Pennsylvania 2000 — 2004
Bachelor of Fine Arts (BFA), Communication Design
Backe Digital Brand Marketing March 2014 - Present
Tyler School of Art/Temple September 2011 - Present
freelance June 2010 - Present
24 Seven Inc. 2010 - Present
Bailey Brand Consulting May 2012 - June 2012
Comcast Interactive Media December 2011 - January 2012
Situation Interactive October 2011 - December 2011
Cubist Media Group June 2011 - October 2011
Skills
Animation, Video, ActionScript, Branding & Identity, Interaction Design, Posters, Corporate Identity, Art Direction, Logo Design, User Interface Design, InDesign, Graphics, Flash, Multimedia, Mac
Education
Tyler School of Art Temple University 2005 — 2010
B.F.A, 2010 Graphic and Interactive Design
DCCC
Musicians Institute
Bachelor's degree, Music Theory and Composition
Cadient Group April 2014 - Present
Backe Digital Brand Marketing February 2011 - March 2014
Creative Direction/Marketing Management Consulting January 2010 - January 2011
Schifino Lee January 2009 - January 2010
FKQ Advertising September 2006 - December 2008
Clarke Advertising & Public Relations October 2003 - September 2006
JA&G Advertising; Eckerd Client February 2001 - September 2003
Grey Advertising January 2000 - January 2001
SRK September 1996 - January 2000
Various September 1992 - August 1996
Skills
Copywriting, Creative Direction, Advertising, Direct Mail, Email Marketing, Integrated Marketing, Creative Strategy, Direct Marketing, Digital Marketing, Interactive Advertising, Online Advertising, Social Media Marketing, Social Media, Marketing Communications, Interactive Marketing, Branding & Identity, Outdoor Advertising, Radio, Art Direction, Graphic Design, Corporate Branding, Web Design
Education
Millersville University of Pennsylvania 1988 — 1992
BA in Business, Marketing
Duke University 2013 — 2014
N/A, Specialization: Reasoning, Data Analysis, and Writing
Penn State University 2013 — 2013
N/A, Completed class: Creativity, Innovation and Change
University of South Florida
Graduate Certificate Program, Creative Writing
Swirl December 2012 - Present
Backe Digital Brand Marketing October 2007 - November 2012
Specialty Diets, Inc. December 2005 - September 2007
Drexel University January 2003 - January 2005
Skills
jQuery, CSS, .NET, HTML5, SQL, C#, SQL Server, XHTML, HTML, JavaScript, Web Applications, Web Development, Web Standards, HTML 5, Microsoft SQL Server, Information Architecture, JSON, User Experience, CMS, ASP.NET MVC, E-commerce, User Interface Design, ASP.NET, PHP, Visual Basic, Databases, Photoshop, Advertising, Front-end, Usability
Education
Drexel University 2000 — 2005
B.S, Computer Science; Human-Computer Interaction
GSK July 2015 - Present
Evoke Health January 2015 - June 2015
GSK April 2014 - January 2015
GlaxoSmithKline November 2012 - April 2014
Backe Digital Brand Marketing October 2011 - November 2012
Euro RSCG Life Catapult October 2010 - October 2011
Euro RSCG Life Catapult June 2009 - October 2010
Cadient Group June 2008 - August 2008
Cadient Group May 2007 - August 2007
Skills
Integrated Marketing, Interactive Marketing, Advertising, Digital Strategy, Digital Marketing, Email Marketing, Relationship Marketing, Mobile Marketing, Account Management, Marketing Strategy, Direct Marketing, Creative Strategy, Online Advertising, Marketing Communications, Brand Development, Online Marketing, Creative Direction, Digital Media, Marketing, CRM
Education
University of Pittsburgh 2005 — 2009
BA, Rhetoric & Communication
The Creative Group December 2013 - Present
Compass Healthcare October 2012 - October 2013
WCG March 2011 - July 2012
Backe Digital Brand Marketing October 2009 - March 2011
Digitas Health November 2004 - August 2009
Cardinal Health February 2003 - November 2004
CoMed Communications September 2000 - February 2003
Education
The George Washington University 1993 — 1997
Bachelor of Arts (B.A.), Dramatic Literature
Backe Digital Brand Marketing July 2012 - Present
CS Creative January 2009 - May 2012
Texas Instruments May 2008 - January 2009
University of Oklahoma January 2006 - May 2008
General Mills June 2007 - August 2007
Skills
Word, Outlook, Excel, PowerPoint, Advertising, Budgeting, Social Media Marketing, Social Media, Marketing Communications, Online Marketing, Marketing Strategy, Account Management, InDesign, Email Marketing, Integrated Marketing, Creative Problem Solving, Microsoft Office, Direct Marketing, Digital Marketing, Strategic Planning, Microsoft Word, Budgets, Copywriting, Management, SEO, Project Management, Marketing, Digital Strategy, Microsoft Excel, Interactive Marketing
Education
University of Oklahoma - Price College of Business 2004 — 2008
Cum Laude BBA, Marketing
Sidecar August 2014 - Present
Philly Beer Scene April 2013 - Present
Comcast November 2013 - August 2014
Jon Billett 2005 - August 2014
Backe Digital Brand Marketing October 2011 - November 2013
Singularity Design June 2011 - October 2011
Backe Digital Brand Marketing October 2009 - June 2011
Comcast-Spectacor October 2007 - September 2009
Creative Graphics December 2006 - September 2007
Universal Buzz 2004 - 2004
Skills
Interactive Development, Strategic Thinking, Art Direction, Graphic Design, Motion Graphics, User Experience, User Interface Design, Common Sense, Humor, Creative Concept..., Creative Development, Interaction Design, Presentations, Management, Web Design, Networking, Typography, Logo Design, Advertising, Digital Strategy, Social Media, Social Skills, Creative Direction, Flash Animation, Flash Builder, Digital Marketing, Integrated Marketing, Interactive Marketing, Interactive Advertising, Direct Mail, Graphics, E-commerce, Creative Strategy, User Interface, Branding & Identity, Concept Development, Brand Development, User Experience Design
Education
Rochester Institute of Technology 2000 — 2005
BFA, Graphic Design & Communications
DiD January 2015 - Present
Backe Digital Brand Marketing April 2014 - January 2015
Razorfish Healthware April 2013 - April 2014
GlaxoSmithKline 2007 - April 2013
Integrated Communications 2001 - 2007
Unique Photo 1998 - 2001
Skills
Advertising, Photoshop, Graphic Design, Project Management, Project Planning, Creative Direction, Layout, Photography, Art Direction
Education
University of The Arts 1995 — 1998
BFA, Photography
DFC Global Corp. August 2010 - September 2014
Digitas Health 2006 - June 2010
eBay Enterprise January 1999 - January 2006
Backe Digital Brand Marketing January 1992 - January 1999
Skills
Interaction Design, Information Architecture, Art Direction, User Interface Design, User Experience, Experience Design, Information Design, Interactive Advertising, Flash, Concept Development, InDesign, Creative Strategy, Typography, Mobile Design, Creative Direction, Corporate Branding, Branding & Identity, Interactive Marketing, User Experience Design, Corporate Identity, Logo Design, Brand Development, User-centered Design, Layout
Education
University of The Arts
Bachelor of Fine Arts, Graphic Design
Accenture June 2014 - Present
Accenture April 2011 - June 2014
Accenture July 2010 - April 2011
AstraZeneca August 2009 - July 2010
Backe Digital Brand Marketing January 2008 - April 2009
WebMD March 2005 - January 2008
Lathian Systems 2002 - 2005
AdMed 2001 - 2002
ADP 1996 - 1997
WB17 1995 - 1995
Skills
Online Marketing, Digital Marketing, Client Services, Strategic Planning, Online Advertising, Account Management, Digital Strategy, Integrated Marketing, Digital Production, Business Development, Interactive Marketing, Marketing Strategy, Web Project Management, Marketing Communications, Cross-functional Team..., Web Marketing, Project Management, Digital Media, Strategy, Multi-channel Marketing, Program Management, Marketing, Management, Advertising, Email Marketing, Market Research, Social Media, Social Media Marketing, Creative Direction, Analytics, Team Leadership, Mobile Marketing
Education
La Salle University 1992 — 1996
Bachelor of Arts (BA), Communication (Advertising & Public Relations)
Bishop Eustace Preparatory School 1988 — 1992
Thomas J. Paul, Inc. October 2013 - Present
Kiick Design December 2011 - Present
Thomas J. Paul, Inc. July 2013 - October 2013
Backe Digital Brand Marketing April 2008 - November 2011
Hanson Brand Design 2006 - 2008
K'NEX Industries 2005 - 2006
Kiick Design 1999 - 2005
The Creative Group September 1999 - April 2001
Hanson Brand Design May 1996 - April 1999
Campbell Soup Company August 1992 - April 1996
Skills
Art Direction, User Interface, Corporate Branding, interaction Design, Strategic Creative..., User Experience Design, Web Design, Package Design, Interaction Design, Packaging, Creative Direction, Graphic Design, Typography, InDesign, Advertising, Concept Development, Logo Design, Creative Strategy, Branding & Identity, User Interface Design, Brand Development, User Experience
Education
Art Institute of Philadelphia
Associates
Kutztown University of Pennsylvania
Akcelerant July 2014 - Present
Roska Healthcare Advertising / PulseCX October 2012 - June 2014
Backe Digital Brand Marketing 2010 - November 2012
Conectiv April 2009 - April 2010
ActiveStrategy, Inc. November 2007 - April 2009
Reimbursement Technologies June 2007 - November 2007
US Army Corps of Engineers September 2004 - June 2007
Skills
C#, Microsoft SQL Server, JavaScript, MySQL, PHP, .NET, XML, Web Applications, Databases, ASP.NET, T-SQL, SQL, Objective-C, iOS development, ASP.NET MVC, MVC, jQuery, jQuery UI, PhoneGap, HTML 5, CSS, CSS3, AJAX, ASP, HTML, HTML5
Education
Drexel University 2002 — 2007
BS, Computer Science
The Janssen Pharmaceutical Companies of Johnson & Johnson June 2015 - Present
GlaxoSmithKline February 2013 - June 2015
Backe Digital Brand Marketing May 2009 - April 2014
Backe Digital Brand Marketing May 2009 - February 2013
Cadient Group August 2008 - March 2009
Lathian Systems, Inc. June 2006 - August 2008
Skills
Pharmaceutical Industry, Integrated Marketing, Digital Marketing, Online Advertising, Account Management, Digital Strategy, Advertising, Marketing Strategy, Direct Marketing, Email Marketing, Social Media, Market Research, Direct Mail, Social Media Marketing, Interactive Marketing, Marketing Communications, Marketing, Oncology, Brand Management, Project Management, Web Marketing, Mobile Marketing, Relationship Marketing, Digital Media, Web Analytics, CRM
Education
University of Delaware 1999 — 2003
Bachelor of Arts, Mass Communications
University of Delaware 1999 — 2003
BA, Mass Communications
Innovation Projects Group January 2012 - Present
Backe Digital Brand Marketing June 1996 - Present
The Backe Group January 1985 - May 1996
Andrews Publications 1989 - 1995
Skills
Interactive Marketing, Integrated Marketing, Digital Marketing, Digital Strategy, Entrepreneurship, Mobile Marketing, Email Marketing, Advertising, Direct Marketing, Brand Development, Online Advertising, Online Marketing, Direct Mail, Interactive Advertising, Creative Direction, Creative Strategy, Social Media Marketing, Corporate Branding, Relationship Marketing
Education
Duke University 1978 — 1982
Backe Digital Brand Marketing November 2013 - Present
Geometry Global (formerly G2, USA) February 2013 - November 2013
G2 Worldwide November 2006 - February 2013
Crestec USA June 2000 - November 2006
Skills
Web Development, C#, .NET, ASP.NET MVC, Razor, Windows Azure, JavaScript, Backbone.js, SQL, HTML, Java, CSS, PHP, AJAX, XML, XSLT, LINQ, Entity Framework, JSON, jQuery, Facebook API, Tumblr, Twitter, Pinterest, Subversion, Microsoft SQL Server, Oracle, Technical Leadership, Team-oriented, Teamwork, Problem Solving
Education
Rowan University 1996 — 2000
Computer Science
Bank of America May 2007 - Present
Bernard Hodes Group January 2000 - February 2007
Backe Digital Brand Marketing February 1993 - December 2000
Education
Delaware County Community College 1985 — 1988
Associate's degree, Commercial Art and Graphic Design
Edinboro University of Pennsylvania 1972 — 1973
Art Teacher Education