Backer Spielvogel Bates
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Backer Spielvogel Bates Employees
Employee
Years
Job
Industry
Randall Ringer Randall Ringer's Backer Spielvogel Bates Experience 1985 - 1991
Job CEO Verse Group LLC
Industry Marketing and Advertising
Experience
New York American Marketing Assocation July 2014 - Present
Verse Group, LLC 2004 - Present
New York American Marketing Association July 2011 - June 2014
FutureBrand June 1998 - January 2004
Bright Sun Consulting February 1997 - June 1998
BBDO September 1995 - February 1997
J. Walter Thompson 1992 - 1995
Backer Spielvogel Bates 1985 - 1991
Skills
Product Naming, Brand Architecture, Research, Corporate Branding, Strategy, Integrated Marketing, Brand Development, Logo Design, Marketing, Branding & Identity, Copywriting, Brand Implementation, Positioning, Creative Strategy, Digital Strategy, Brand Management, Digital Marketing, Market Research, Advertising, Marketing Strategy, Creative Direction, Corporate Identity, Qualitative Research, Marketing Communications, Digital Media, Marketing Research, Strategic Partnerships, Experience Design, Social Media Marketing, B2B Marketing, Mobile Marketing, Online Advertising, Direct Marketing, Corporate Communications, Media Relations, Marketing Management, Online Marketing, Interactive Advertising, Strategic Planning, Art Direction, Strategic Communications, Public Relations, Email Marketing, Interactive Marketing, Social Media, Brand Awareness, Customer Insight, Competitive Analysis, Product Marketing, Content Strategy
Education
Columbia University 1982 — 1985
MFA, Creative Writing
University of Pennsylvania 1978 — 1981
BA, Economics and English
New York American Marketing Assocation July 2014 - Present
Verse Group, LLC 2004 - Present
New York American Marketing Association July 2011 - June 2014
FutureBrand June 1998 - January 2004
Bright Sun Consulting February 1997 - June 1998
BBDO September 1995 - February 1997
J. Walter Thompson 1992 - 1995
Backer Spielvogel Bates 1985 - 1991
Skills
Product Naming, Brand Architecture, Research, Corporate Branding, Strategy, Integrated Marketing, Brand Development, Logo Design, Marketing, Branding & Identity, Copywriting, Brand Implementation, Positioning, Creative Strategy, Digital Strategy, Brand Management, Digital Marketing, Market Research, Advertising, Marketing Strategy, Creative Direction, Corporate Identity, Qualitative Research, Marketing Communications, Digital Media, Marketing Research, Strategic Partnerships, Experience Design, Social Media Marketing, B2B Marketing, Mobile Marketing, Online Advertising, Direct Marketing, Corporate Communications, Media Relations, Marketing Management, Online Marketing, Interactive Advertising, Strategic Planning, Art Direction, Strategic Communications, Public Relations, Email Marketing, Interactive Marketing, Social Media, Brand Awareness, Customer Insight, Competitive Analysis, Product Marketing, Content Strategy
Education
Columbia University 1982 — 1985
MFA, Creative Writing
University of Pennsylvania 1978 — 1981
BA, Economics and English
Gerald Healy Gerald Healy's Backer Spielvogel Bates Experience October 1988 - December 1989
Job Vice President News12 Networks Cablevision Systems Corp.
Industry Broadcast Media
Experience
Cablevision January 2008 - Present
Cablevision January 2005 - December 2007
Cablevision January 1990 - December 2004
Backer Spielvogel Bates October 1988 - December 1989
Skills
Account Management, Advertising, Advertising Sales, Digital Marketing, Digital Media, Integrated Marketing, Marketing, Media Buying, Media Planning, Public Relations, Strategic Partnerships, New Media, Mobile Marketing, Online Advertising, Digital Strategy
Education
Hofstra University 2003 — 2005
EMBA, Finance, General
Long Island University, C.W. Post Campus 1984 — 1987
BA, Communications
Cablevision January 2008 - Present
Cablevision January 2005 - December 2007
Cablevision January 1990 - December 2004
Backer Spielvogel Bates October 1988 - December 1989
Skills
Account Management, Advertising, Advertising Sales, Digital Marketing, Digital Media, Integrated Marketing, Marketing, Media Buying, Media Planning, Public Relations, Strategic Partnerships, New Media, Mobile Marketing, Online Advertising, Digital Strategy
Education
Hofstra University 2003 — 2005
EMBA, Finance, General
Long Island University, C.W. Post Campus 1984 — 1987
BA, Communications
Larry Durst Larry Durst's Backer Spielvogel Bates Experience January 1989 - 1991
Job Executive Creative Director at Brushfire
Industry Marketing and Advertising
Experience
Brushfire March 2015 - Present
School of Visual Arts December 2013 - Present
Durst January 2011 - March 2015
OgilvyAction May 2007 - December 2010
Einson Freeman 1987 - 2007
Clarion Marketing & Communications March 1994 - September 1996
Backer Spielvogel Bates January 1989 - 1991
Laurence, Charles & Free 1983 - 1986
Macy's 1981 - 1983
Skills
Marketing Concepts, Creative Direction, Creative Strategy, Creative Concept..., Concept Generation, Copywriting, Advertising Copy, Website Copy, Promotions, Experiential Marketing, Shopper Marketing, Integrated Marketing, Advertising, Digital Marketing, Social Media Marketing, Sponsorship, Retail, Marketing Communications, Creative Development, Brand Awareness, Event Marketing, Relationship Marketing, Event Planning, Marketing, Product Development, Presentations, SEO, Marketing Strategy, Sports Marketing, Sponsorship Activation, Packaging, Customer Insight, Strategy, Branding Initiatives, Branding & Identity, Creative Writing, Brand Development, Interactive Advertising, Interactive Marketing, Direct Marketing, Digital Strategy, Corporate Branding, Direct Mail, Outdoor Advertising, Public Relations, Guerrilla Marketing, Multi-channel Marketing, Concept Development, Email Marketing, Digital Media
Education
Everyone I've Ever Worked With
Kenyon College
Bachelor of Arts (BA), History
Brushfire March 2015 - Present
School of Visual Arts December 2013 - Present
Durst January 2011 - March 2015
OgilvyAction May 2007 - December 2010
Einson Freeman 1987 - 2007
Clarion Marketing & Communications March 1994 - September 1996
Backer Spielvogel Bates January 1989 - 1991
Laurence, Charles & Free 1983 - 1986
Macy's 1981 - 1983
Skills
Marketing Concepts, Creative Direction, Creative Strategy, Creative Concept..., Concept Generation, Copywriting, Advertising Copy, Website Copy, Promotions, Experiential Marketing, Shopper Marketing, Integrated Marketing, Advertising, Digital Marketing, Social Media Marketing, Sponsorship, Retail, Marketing Communications, Creative Development, Brand Awareness, Event Marketing, Relationship Marketing, Event Planning, Marketing, Product Development, Presentations, SEO, Marketing Strategy, Sports Marketing, Sponsorship Activation, Packaging, Customer Insight, Strategy, Branding Initiatives, Branding & Identity, Creative Writing, Brand Development, Interactive Advertising, Interactive Marketing, Direct Marketing, Digital Strategy, Corporate Branding, Direct Mail, Outdoor Advertising, Public Relations, Guerrilla Marketing, Multi-channel Marketing, Concept Development, Email Marketing, Digital Media
Education
Everyone I've Ever Worked With
Kenyon College
Bachelor of Arts (BA), History
Steve Marran's Backer Spielvogel Bates Experience October 1991 - March 1993
Job "Brand Architect" specializing in the design and implementation of Advertising, Marketing and Public Relations campaigns
Industry Marketing and Advertising
Experience
Freshbrick September 2007 - Present
Marran Advertising January 1991 - Present
Creative Image June 2005 - September 2007
NBTY June 2004 - June 2005
Kozy Shack Enterprises September 1999 - January 2004
Strategics Advertising July 1995 - September 1999
McCann - Erickson May 1994 - July 1995
Burkhardt & Christy September 1993 - May 1994
Backer Spielvogel Bates October 1991 - March 1993
Young & Rubicam September 1988 - October 1991
Skills
Creative Direction, Digital Marketing, Copywriting, Sales, Brand Management, Advertising, Strategy, B2B, Integrated Marketing, Public Relations, Marketing, Marketing Communications, Interactive Marketing, Business Development, Leadership, Sales Presentations, Online Advertising, Creative Strategy, Management, Product Development, Direct Mail, Strategic Planning, CRM, Marketing Strategy
Education
Boston University
BS Mass Communications, Advertising/Marketing/Design
Patchogue-Medford HS
NYS Regents Diploma
Freshbrick September 2007 - Present
Marran Advertising January 1991 - Present
Creative Image June 2005 - September 2007
NBTY June 2004 - June 2005
Kozy Shack Enterprises September 1999 - January 2004
Strategics Advertising July 1995 - September 1999
McCann - Erickson May 1994 - July 1995
Burkhardt & Christy September 1993 - May 1994
Backer Spielvogel Bates October 1991 - March 1993
Young & Rubicam September 1988 - October 1991
Skills
Creative Direction, Digital Marketing, Copywriting, Sales, Brand Management, Advertising, Strategy, B2B, Integrated Marketing, Public Relations, Marketing, Marketing Communications, Interactive Marketing, Business Development, Leadership, Sales Presentations, Online Advertising, Creative Strategy, Management, Product Development, Direct Mail, Strategic Planning, CRM, Marketing Strategy
Education
Boston University
BS Mass Communications, Advertising/Marketing/Design
Patchogue-Medford HS
NYS Regents Diploma
Bob Gale's Backer Spielvogel Bates Experience May 1992 - July 1997
Job Owner, Career Coach, Executive Recruiter at Gale Executive Recruiting
Industry Staffing and Recruiting
Experience
Gale Executive Recruiting , galeco llc November 2004 - Present
FCB Global August 2000 - October 2004
FCB Global 1997 - 2000
Backer Spielvogel Bates May 1992 - July 1997
Backer & Spielvogel June 1987 - April 1992
Pizza Hut July 1983 - May 1987
Skills
Recruiting, Advertising, Strategy, Leadership, Marketing Communications, Executive Search, Account Management, Marketing Strategy, Marketing, Integrated Marketing, Advertising Management, Strategic Planning, Talent Management, Management, Creative Strategy, Online Social Networking, Brand Management, Social Media, Career Development..., Cultural Analysis, Coaching, Marketing Management, Brand Equity, Brand Architecture, Interactive Marketing, Retail, Public Relations, Digital Strategy, Agency Leadership, Brand Development, Witchcraft, Executive Coaching, Personal Branding, Online Marketing, Customer Insight, New Business Development, Relationship Marketing, Brand Awareness, Social Marketing, Corporate Branding, Social Networking, Team Management, Market Research, Positioning, Strategic Thinking, Digital Marketing, Social Media Marketing
Education
University of Central Missouri 1976 — 1980
BA
Gale Executive Recruiting , galeco llc November 2004 - Present
FCB Global August 2000 - October 2004
FCB Global 1997 - 2000
Backer Spielvogel Bates May 1992 - July 1997
Backer & Spielvogel June 1987 - April 1992
Pizza Hut July 1983 - May 1987
Skills
Recruiting, Advertising, Strategy, Leadership, Marketing Communications, Executive Search, Account Management, Marketing Strategy, Marketing, Integrated Marketing, Advertising Management, Strategic Planning, Talent Management, Management, Creative Strategy, Online Social Networking, Brand Management, Social Media, Career Development..., Cultural Analysis, Coaching, Marketing Management, Brand Equity, Brand Architecture, Interactive Marketing, Retail, Public Relations, Digital Strategy, Agency Leadership, Brand Development, Witchcraft, Executive Coaching, Personal Branding, Online Marketing, Customer Insight, New Business Development, Relationship Marketing, Brand Awareness, Social Marketing, Corporate Branding, Social Networking, Team Management, Market Research, Positioning, Strategic Thinking, Digital Marketing, Social Media Marketing
Education
University of Central Missouri 1976 — 1980
BA
Glenn Berkwitt's Backer Spielvogel Bates Experience May 1989 - March 1991
Job Sales and Marketing Professional Complex Products & Services
Industry Construction
Experience
Chermak Construction, Inc November 2013 - Present
Berkwitt Services, LLC September 2004 - October 2014
Powertech Group November 2002 - June 2004
Primus Knowledge Solutions September 2000 - June 2002
Pro2Net September 1999 - July 2000
Applied Microsystems June 1996 - September 1999
Evans Group February 1993 - June 1996
Lintas:NY March 1991 - November 1992
Backer Spielvogel Bates May 1989 - March 1991
Ammirati & Puris January 1986 - May 1989
Skills
Market Research, Business Development, Marketing Communications, CRM, Customer Service, Market Planning, Brand Architecture, Embedded Systems, Computer Security, Framing, Research, Leadership, Databases, Product Management, Marketing Strategy, Marketing, Business Strategy, New Business Development, Strategic Planning, Account Management, Advertising, Start-ups, Cross-functional Team..., Team Building, Marketing Management, Integrated Marketing, Strategic Partnerships, Strategy, Social Media Marketing, Contract Negotiation, Product Marketing, B2B, Management, Sales, Lead Generation, Enterprise Software, Project Management, E-commerce, Budgets, Entrepreneurship, Public Relations, Program Management, Sales Management, Creative Direction, Business Planning, Corporate Communications, Negotiation, Online Marketing, Marketing Research, Online Advertising
Education
Johns Hopkins Bloomberg School of Public Health
Data Science and R Programming Certification Program
Reed College
BA, English Literature
Chermak Construction, Inc November 2013 - Present
Berkwitt Services, LLC September 2004 - October 2014
Powertech Group November 2002 - June 2004
Primus Knowledge Solutions September 2000 - June 2002
Pro2Net September 1999 - July 2000
Applied Microsystems June 1996 - September 1999
Evans Group February 1993 - June 1996
Lintas:NY March 1991 - November 1992
Backer Spielvogel Bates May 1989 - March 1991
Ammirati & Puris January 1986 - May 1989
Skills
Market Research, Business Development, Marketing Communications, CRM, Customer Service, Market Planning, Brand Architecture, Embedded Systems, Computer Security, Framing, Research, Leadership, Databases, Product Management, Marketing Strategy, Marketing, Business Strategy, New Business Development, Strategic Planning, Account Management, Advertising, Start-ups, Cross-functional Team..., Team Building, Marketing Management, Integrated Marketing, Strategic Partnerships, Strategy, Social Media Marketing, Contract Negotiation, Product Marketing, B2B, Management, Sales, Lead Generation, Enterprise Software, Project Management, E-commerce, Budgets, Entrepreneurship, Public Relations, Program Management, Sales Management, Creative Direction, Business Planning, Corporate Communications, Negotiation, Online Marketing, Marketing Research, Online Advertising
Education
Johns Hopkins Bloomberg School of Public Health
Data Science and R Programming Certification Program
Reed College
BA, English Literature
Ted Trautwein's Backer Spielvogel Bates Experience 1986 - 1991
Job Principal, Anarchy & Etiquette
Industry Marketing and Advertising
Experience
PIRCH October 2010 - May 2015
Necessary Evil 2003 - September 2010
Gotham Inc. 2000 - 2003
Bozell 1998 - 2000
Lois 1997 - 1998
Grey NY 1995 - 1997
Young & Rubicam Advertising 1991 - 1992
Backer Spielvogel Bates 1986 - 1991
DDB 1985 - 1986
Skills
Copywriting, Creative Strategy, Creative Direction, Interactive Marketing, Interactive Advertising, Integrated Marketing, Guerrilla Marketing, Digital Strategy, Direct Mail, Advertising, Art Direction, Viral Marketing, Digital Marketing, Branding & Identity, Concept Development, Digital Media, Direct Marketing, Email Marketing, Social Media Marketing, Online Advertising, Brand Development, Brand Management, Marketing Communications, Relationship Marketing, Corporate Branding, Brand Architecture, Outdoor Advertising, Robotics, Brand Awareness, Creative Services, Mobile Marketing, Corporate Identity, New Media, Media Planning, Content Strategy, Nuclear Engineering, Trade Shows, Brand Implementation, User Experience, Campaigns, Interaction Design, Online Marketing, Information Architecture, Logo Design, Website Development, Experience Design, Brochures, Content Development, SEM, B2B Marketing
Education
Colgate University 1978 — 1982
Bachelor of Arts, History, 2.97. Which, considering my immaturity, was more like a 4.5
PIRCH October 2010 - May 2015
Necessary Evil 2003 - September 2010
Gotham Inc. 2000 - 2003
Bozell 1998 - 2000
Lois 1997 - 1998
Grey NY 1995 - 1997
Young & Rubicam Advertising 1991 - 1992
Backer Spielvogel Bates 1986 - 1991
DDB 1985 - 1986
Skills
Copywriting, Creative Strategy, Creative Direction, Interactive Marketing, Interactive Advertising, Integrated Marketing, Guerrilla Marketing, Digital Strategy, Direct Mail, Advertising, Art Direction, Viral Marketing, Digital Marketing, Branding & Identity, Concept Development, Digital Media, Direct Marketing, Email Marketing, Social Media Marketing, Online Advertising, Brand Development, Brand Management, Marketing Communications, Relationship Marketing, Corporate Branding, Brand Architecture, Outdoor Advertising, Robotics, Brand Awareness, Creative Services, Mobile Marketing, Corporate Identity, New Media, Media Planning, Content Strategy, Nuclear Engineering, Trade Shows, Brand Implementation, User Experience, Campaigns, Interaction Design, Online Marketing, Information Architecture, Logo Design, Website Development, Experience Design, Brochures, Content Development, SEM, B2B Marketing
Education
Colgate University 1978 — 1982
Bachelor of Arts, History, 2.97. Which, considering my immaturity, was more like a 4.5
Susan Smitman Susan Smitman's Backer Spielvogel Bates Experience November 1996 - July 1999
Job FREELANCE EXEC. PRODUCER
Industry Marketing and Advertising
Experience
BBH NYC April 2014 - July 2014
inVentiv Communications June 2013 - April 2014
JWT NY August 2012 - November 2012
Various Nat'l Ad Agencies 2005 - 2011
FREE-LANCE 2002 - 2011
JWT, New York 2001 - 2005
DDB NYC 2000 - 2001
Backer Spielvogel Bates November 1996 - July 1999
Newmanfilm 1994 - 1996
N. LEE LACY ASSOC./ NY & L.A. 1986 - 1992
Skills
Broadcast, Television, Production, Broadcast Production, Commercials, Film, Post Production, Feature Films, Video Production, Film Production, Video, Creative Direction, Digital Media, Content Production, Producing, Production Managment, Sound, Documentaries, New Media, Final Cut Pro, Multimedia, Directing, Advertising, Video Editing, Integrated Marketing, Music Videos, Entertainment, Media Production, Creative Strategy, Pre-production, Short Films, Content Strategy, Radio, Web Video, HD Video, Avid, Avid Media Composer, Screenwriting, Interactive Advertising, Motion Graphics, Casting, Digital Strategy, Digital Video
Education
Syracuse University 1965 — 1969
BS IN SPEECH, THEATER
BBH NYC April 2014 - July 2014
inVentiv Communications June 2013 - April 2014
JWT NY August 2012 - November 2012
Various Nat'l Ad Agencies 2005 - 2011
FREE-LANCE 2002 - 2011
JWT, New York 2001 - 2005
DDB NYC 2000 - 2001
Backer Spielvogel Bates November 1996 - July 1999
Newmanfilm 1994 - 1996
N. LEE LACY ASSOC./ NY & L.A. 1986 - 1992
Skills
Broadcast, Television, Production, Broadcast Production, Commercials, Film, Post Production, Feature Films, Video Production, Film Production, Video, Creative Direction, Digital Media, Content Production, Producing, Production Managment, Sound, Documentaries, New Media, Final Cut Pro, Multimedia, Directing, Advertising, Video Editing, Integrated Marketing, Music Videos, Entertainment, Media Production, Creative Strategy, Pre-production, Short Films, Content Strategy, Radio, Web Video, HD Video, Avid, Avid Media Composer, Screenwriting, Interactive Advertising, Motion Graphics, Casting, Digital Strategy, Digital Video
Education
Syracuse University 1965 — 1969
BS IN SPEECH, THEATER
Jan Pattison Pentelovitch Jan Pattison Pentelovitch's Backer Spielvogel Bates Experience 1982 - 1989
Job Marketing and Advertising Professional
Industry Marketing and Advertising
Experience
UM WW 1989 - 2013
Backer Spielvogel Bates 1982 - 1989
Skills
Negotiation, Organizational..., Research, Manage Client..., Team Management, Project Management, Business Relationship..., Analysis, Persuasive Presentations, Written & Oral..., Presentation Design, Organization &..., Interpreting Data, Delivering projects on..., Highly detail oriented, Team Mentoring, Broadcast Television, Cable Television, Media Buying, New Business Development, Consumer Packaged Goods..., Retail Marketing, Communication Skills, Media Planning, Interactive Marketing
Education
State University of New York at New Paltz
Bachelor of Science (B.S.), Elementary Education and Teaching
UM WW 1989 - 2013
Backer Spielvogel Bates 1982 - 1989
Skills
Negotiation, Organizational..., Research, Manage Client..., Team Management, Project Management, Business Relationship..., Analysis, Persuasive Presentations, Written & Oral..., Presentation Design, Organization &..., Interpreting Data, Delivering projects on..., Highly detail oriented, Team Mentoring, Broadcast Television, Cable Television, Media Buying, New Business Development, Consumer Packaged Goods..., Retail Marketing, Communication Skills, Media Planning, Interactive Marketing
Education
State University of New York at New Paltz
Bachelor of Science (B.S.), Elementary Education and Teaching
Dolores Marcoux Dolores Marcoux's Backer Spielvogel Bates Experience 1991 - 1995
Job Art Therapist at Woodhull Medical & Mental Health Center
Industry Mental Health Care
Experience
Manhattan Behavioral Center September 2013 - March 2014
PS6 September 2012 - March 2014
McCann Worldgroup February 2010 - March 2010
JWT January 2009 - December 2009
Womankind, TBWAChiat March 2007 - January 2009
Alchemy 2003 - 2007
Lowe and Partners Worldwide 2001 - 2003
McCann Worldgroup 1995 - 1998
Backer Spielvogel Bates 1991 - 1995
Ally&Gargano 1982 - 1986
Skills
Creative Direction, Facebook, Advertising, Creative Strategy, Television, Concept Development, Art Direction, Adobe Creative Suite, Graphic Design, Broadcast, Mac, Drawing, Photoshop, Integrated Marketing, Brand Development, Photography, Art, Creative Arts, Self-esteem, Fine Art, Group Therapy, Play Therapy, Mental Health Counseling, Art Therapy, Adolescents, Psychotherapy, Family Therapy, Anger Management, Psychology
Education
NYU 2011 — 2013
Master's Degree, Clinical Art Therapy
School of Visual Arts
BFA, Advertising, Graphics
Manhattan Behavioral Center September 2013 - March 2014
PS6 September 2012 - March 2014
McCann Worldgroup February 2010 - March 2010
JWT January 2009 - December 2009
Womankind, TBWAChiat March 2007 - January 2009
Alchemy 2003 - 2007
Lowe and Partners Worldwide 2001 - 2003
McCann Worldgroup 1995 - 1998
Backer Spielvogel Bates 1991 - 1995
Ally&Gargano 1982 - 1986
Skills
Creative Direction, Facebook, Advertising, Creative Strategy, Television, Concept Development, Art Direction, Adobe Creative Suite, Graphic Design, Broadcast, Mac, Drawing, Photoshop, Integrated Marketing, Brand Development, Photography, Art, Creative Arts, Self-esteem, Fine Art, Group Therapy, Play Therapy, Mental Health Counseling, Art Therapy, Adolescents, Psychotherapy, Family Therapy, Anger Management, Psychology
Education
NYU 2011 — 2013
Master's Degree, Clinical Art Therapy
School of Visual Arts
BFA, Advertising, Graphics
Allison Makarainen Allison Makarainen's Backer Spielvogel Bates Experience September 1988 - December 1993
Job Program Manager at Gartner
Industry Information Technology and Services
Experience
Gartner April 2013 - Present
Gartner August 2010 - March 2013
Gartner May 2007 - July 2010
Gartner April 2005 - April 2007
META Group January 1994 - March 2005
Backer Spielvogel Bates September 1988 - December 1993
First Interstate Credit Alliance September 1986 - June 1988
Skills
Software Documentation, Management, CRM, Leadership, Market Research, Training, Governance, Program Management
Education
Colgate University 1982 — 1986
BA, English
Gartner April 2013 - Present
Gartner August 2010 - March 2013
Gartner May 2007 - July 2010
Gartner April 2005 - April 2007
META Group January 1994 - March 2005
Backer Spielvogel Bates September 1988 - December 1993
First Interstate Credit Alliance September 1986 - June 1988
Skills
Software Documentation, Management, CRM, Leadership, Market Research, Training, Governance, Program Management
Education
Colgate University 1982 — 1986
BA, English
Robert Rizzuto's Backer Spielvogel Bates Experience June 1986 - December 1993
Job Financial Services Professional at NYLIFE Securities LLC
Industry Insurance
Experience
NYLIFE Securities LLC February 2015 - Present
New York Life Insurance Company May 2014 - Present
RPR Consulting October 2010 - May 2014
JWT INSIDE October 2007 - August 2010
JWT October 2007 - August 2010
Ammirati Puris Lintas December 1996 - June 2004
Lowe Worldwide 1996 - 2004
Griffin Bacal 1994 - 1996
Backer Spielvogel Bates June 1986 - December 1993
Saatchi & Saatchi, NY 1983 - 1986
Education
Cornell University
Bachelor of Science, Business Administration and Management, General
North Shore High School
NYLIFE Securities LLC February 2015 - Present
New York Life Insurance Company May 2014 - Present
RPR Consulting October 2010 - May 2014
JWT INSIDE October 2007 - August 2010
JWT October 2007 - August 2010
Ammirati Puris Lintas December 1996 - June 2004
Lowe Worldwide 1996 - 2004
Griffin Bacal 1994 - 1996
Backer Spielvogel Bates June 1986 - December 1993
Saatchi & Saatchi, NY 1983 - 1986
Education
Cornell University
Bachelor of Science, Business Administration and Management, General
North Shore High School
Diane Meves Diane Meves's Backer Spielvogel Bates Experience 1992 - 1993
Job Digital Strategy at Alliance Data
Industry Internet
Experience
Alliance Data Retail Services January 2012 - Present
Fitch September 2011 - February 2012
Base Art Co. January 2009 - June 2009
Resource Interactive June 2005 - 2008
Resource Interactive 1999 - 2005
Motivo 2001 - 2001
Resource Marketing 1997 - 1999
Resource Marketing 1995 - 1997
Bates Worldwide May 1993 - May 1995
Backer Spielvogel Bates 1992 - 1993
Skills
Digital Marketing, Email Marketing, Integrated Marketing, Information Architecture, Interactive Marketing, Marketing, Digital Strategy, User Experience, Web Analytics, SEO, Project Management, Advertising, Online Marketing, Mobile Marketing, Social Media, Online Advertising, Marketing Communications, Content Strategy, Digital Product..., Media Planning, Social Media Marketing, E-commerce, Usability Testing, Technical Writing, Copy Editing, Montessori, Sales Presentations, Instructor-led Training, Management, Digital Project...
Education
The Ohio State University
BA
Alliance Data Retail Services January 2012 - Present
Fitch September 2011 - February 2012
Base Art Co. January 2009 - June 2009
Resource Interactive June 2005 - 2008
Resource Interactive 1999 - 2005
Motivo 2001 - 2001
Resource Marketing 1997 - 1999
Resource Marketing 1995 - 1997
Bates Worldwide May 1993 - May 1995
Backer Spielvogel Bates 1992 - 1993
Skills
Digital Marketing, Email Marketing, Integrated Marketing, Information Architecture, Interactive Marketing, Marketing, Digital Strategy, User Experience, Web Analytics, SEO, Project Management, Advertising, Online Marketing, Mobile Marketing, Social Media, Online Advertising, Marketing Communications, Content Strategy, Digital Product..., Media Planning, Social Media Marketing, E-commerce, Usability Testing, Technical Writing, Copy Editing, Montessori, Sales Presentations, Instructor-led Training, Management, Digital Project...
Education
The Ohio State University
BA
Paul Mesches Paul Mesches's Backer Spielvogel Bates Experience 1984 - 1991
Job Owner, Porte Advertising
Industry Marketing and Advertising
Experience
Porte Advertising April 1993 - Present
Backer Spielvogel Bates 1984 - 1991
Skills
Advertising
Education
The Tuck School of Business at Dartmouth 1974 — 1976
MBA, Marketing
Dartmouth College 1970 — 1974
BA, Economics
Porte Advertising April 1993 - Present
Backer Spielvogel Bates 1984 - 1991
Skills
Advertising
Education
The Tuck School of Business at Dartmouth 1974 — 1976
MBA, Marketing
Dartmouth College 1970 — 1974
BA, Economics
Tod Brubaker Tod Brubaker's Backer Spielvogel Bates Experience 1989 - 1991
Job Creative Director at KHJ
Industry Marketing and Advertising
Experience
KHJ March 2011 - Present
Boston University 2010 - 2014
Seidler Bernstein 2007 - 2011
Cambridge Biomarketing 2005 - 2007
Penman Ink 2001 - 2005
McCann Worldwide 1999 - 2001
FCB (now DraftFCB) 1991 - 1999
Backer Spielvogel Bates 1989 - 1991
DMB&B 1986 - 1989
BBDO 1984 - 1986
Skills
Creative Direction, Advertising, Creative Strategy, Integrated Marketing, Art Direction, Marketing Communications, Interactive Advertising, Brand Development, Concept Development, Direct Marketing, Copywriting, Digital Strategy, Digital Marketing, Online Advertising, Direct Mail, Corporate Identity
Education
University of Michigan
BA, English Language and Literature, General
KHJ March 2011 - Present
Boston University 2010 - 2014
Seidler Bernstein 2007 - 2011
Cambridge Biomarketing 2005 - 2007
Penman Ink 2001 - 2005
McCann Worldwide 1999 - 2001
FCB (now DraftFCB) 1991 - 1999
Backer Spielvogel Bates 1989 - 1991
DMB&B 1986 - 1989
BBDO 1984 - 1986
Skills
Creative Direction, Advertising, Creative Strategy, Integrated Marketing, Art Direction, Marketing Communications, Interactive Advertising, Brand Development, Concept Development, Direct Marketing, Copywriting, Digital Strategy, Digital Marketing, Online Advertising, Direct Mail, Corporate Identity
Education
University of Michigan
BA, English Language and Literature, General
Nancy Gordon Nancy Gordon's Backer Spielvogel Bates Experience 1988 - 1990
Job Administrative Support Professional with Event Planning, Coordination and Marketing Expertise
Industry Events Services
Experience
Temple Sinai, Upper Dublin High School 2012 - Present
Camp Wayne For Boys 2005 - 2011
Ann Newman Preschool of Temple Sinai 2002 - 2008
Jewish Family and Children's Service of Greater Philadelphia 2000 - 2000
FRC Research Corp 1990 - 1992
Backer Spielvogel Bates 1988 - 1990
Group 243-Atlanta August 1985 - 1988
Skills
Fundraising, Project Management, Market Research, Special Events..., Marketing, Volunteer Management, Non-profit Volunteer, Non-profit..., Marketing Communications
Education
S.I. Newhouse School of Public Communications at Syracuse University 1981 — 1985
Bachelor of Science (BS), Advertising/Marketing
Syracuse University
B.S., Advertising and Marketing
Temple Sinai, Upper Dublin High School 2012 - Present
Camp Wayne For Boys 2005 - 2011
Ann Newman Preschool of Temple Sinai 2002 - 2008
Jewish Family and Children's Service of Greater Philadelphia 2000 - 2000
FRC Research Corp 1990 - 1992
Backer Spielvogel Bates 1988 - 1990
Group 243-Atlanta August 1985 - 1988
Skills
Fundraising, Project Management, Market Research, Special Events..., Marketing, Volunteer Management, Non-profit Volunteer, Non-profit..., Marketing Communications
Education
S.I. Newhouse School of Public Communications at Syracuse University 1981 — 1985
Bachelor of Science (BS), Advertising/Marketing
Syracuse University
B.S., Advertising and Marketing
Sonja Sekely's Backer Spielvogel Bates Experience August 1989 - August 1994
Job Curator at University of California, Riverside
Industry Higher Education
Experience
University of California, Riverside October 2014 - Present
Drew University August 2009 - October 2014
Plainfield Public Library January 2009 - August 2009
Warwick Baker O'Neill August 1997 - December 1999
Ryan Drossman Partners January 1996 - August 1997
Ogilvy & Mather August 1994 - December 1995
Backer Spielvogel Bates August 1989 - August 1994
Big City Films 1986 - 1989
Skills
Editing, Higher Education, Art History, Museums, Photography, Copy Editing, Visual Resources, Advertising, History, Research, Nonprofits, Grant Writing
Education
City University of New York-Brooklyn College
MA, Art History
Queens College 1982 — 1986
BA, Theatre
University of California, Riverside October 2014 - Present
Drew University August 2009 - October 2014
Plainfield Public Library January 2009 - August 2009
Warwick Baker O'Neill August 1997 - December 1999
Ryan Drossman Partners January 1996 - August 1997
Ogilvy & Mather August 1994 - December 1995
Backer Spielvogel Bates August 1989 - August 1994
Big City Films 1986 - 1989
Skills
Editing, Higher Education, Art History, Museums, Photography, Copy Editing, Visual Resources, Advertising, History, Research, Nonprofits, Grant Writing
Education
City University of New York-Brooklyn College
MA, Art History
Queens College 1982 — 1986
BA, Theatre
Gary Ennis Gary Ennis's Backer Spielvogel Bates Experience 1992 - 1995
Job Freelance Art Director
Industry Marketing and Advertising
Experience
Freelance November 2011 - Present
big 2011 - 2012
Grey December 1997 - November 2011
BBDO 1996 - 1997
DDB 1995 - 1996
Backer Spielvogel Bates 1992 - 1995
Lintas New York 1992 - 1993
Lowe and Partners Worldwide 1988 - 1991
Lowe Marschalk 1984 - 1990
Skills
Art Direction, Integrated Marketing, Creative Strategy, Creative Direction, Advertising, Corporate Identity, Commercials, Interactive Advertising, Concept Development, Outdoor Advertising, Television, Digital Strategy, Brand Architecture, Brand Development, Direct Mail, Interactive Marketing
Education
School of Visual Arts
BFA, Advertising / Design
Freelance November 2011 - Present
big 2011 - 2012
Grey December 1997 - November 2011
BBDO 1996 - 1997
DDB 1995 - 1996
Backer Spielvogel Bates 1992 - 1995
Lintas New York 1992 - 1993
Lowe and Partners Worldwide 1988 - 1991
Lowe Marschalk 1984 - 1990
Skills
Art Direction, Integrated Marketing, Creative Strategy, Creative Direction, Advertising, Corporate Identity, Commercials, Interactive Advertising, Concept Development, Outdoor Advertising, Television, Digital Strategy, Brand Architecture, Brand Development, Direct Mail, Interactive Marketing
Education
School of Visual Arts
BFA, Advertising / Design
Lauri Stark Lauri Stark's Backer Spielvogel Bates Experience 1988 - 1993
Job Marketing Research Professional
Industry Market Research
Experience
TLC Computer Services 2003 - Present
NJ Audubon May 2014 - November 2014
FRC Research Corp 2006 - 2007
Unilever Bestfoods 2001 - 2002
Total Research 1999 - 2001
Audits & Surveys Worldwide 1997 - 1999
Ammirati Puris Lintas 1993 - 1996
Backer Spielvogel Bates 1988 - 1993
Lowe Marschalk 1984 - 1988
Skills
Market Research, Marketing Research, Advertising Research, Marketing Strategy, Marketing Communications, Research, Marketing, Project Management, Segmentation, Customer Insight, Consumer Behaviour, Focus Groups, Raisers Edge
Education
Syracuse University
B.S., Marketing
TLC Computer Services 2003 - Present
NJ Audubon May 2014 - November 2014
FRC Research Corp 2006 - 2007
Unilever Bestfoods 2001 - 2002
Total Research 1999 - 2001
Audits & Surveys Worldwide 1997 - 1999
Ammirati Puris Lintas 1993 - 1996
Backer Spielvogel Bates 1988 - 1993
Lowe Marschalk 1984 - 1988
Skills
Market Research, Marketing Research, Advertising Research, Marketing Strategy, Marketing Communications, Research, Marketing, Project Management, Segmentation, Customer Insight, Consumer Behaviour, Focus Groups, Raisers Edge
Education
Syracuse University
B.S., Marketing
Ellen (McClure) Coughlin Ellen (McClure) Coughlin's Backer Spielvogel Bates Experience January 1986 - January 1989
Job Professional Writer and Marketing Communications Specialist
Industry Public Relations and Communications
Experience
Market Vision, Inc. September 2012 - April 2013
The Patch September 2010 - September 2012
Newark Star Ledger September 2005 - September 2009
Ogilvy & Mather August 1995 - July 1999
Lowe and Partners Worldwide May 1989 - August 1995
Backer Spielvogel Bates January 1986 - January 1989
Skills
Writing, Editing, Breaking News, Newspaper, Advertising, Copy Editing, Press Releases, Media Relations, Blogging, Organization, Purchasing Negotiation, Budget Monitoring, Presentations, Newspapers, Storytelling, AP Style, New Media, Direct Marketing, Feature Articles, Publicity, Public Relations, Publications, Marketing
Education
Baruch College, City University of New York (CUNY) 1989 — 1994
MBA, Marketing
Fordham University 1980 — 1984
BA, Cum Laude, Communications
Market Vision, Inc. September 2012 - April 2013
The Patch September 2010 - September 2012
Newark Star Ledger September 2005 - September 2009
Ogilvy & Mather August 1995 - July 1999
Lowe and Partners Worldwide May 1989 - August 1995
Backer Spielvogel Bates January 1986 - January 1989
Skills
Writing, Editing, Breaking News, Newspaper, Advertising, Copy Editing, Press Releases, Media Relations, Blogging, Organization, Purchasing Negotiation, Budget Monitoring, Presentations, Newspapers, Storytelling, AP Style, New Media, Direct Marketing, Feature Articles, Publicity, Public Relations, Publications, Marketing
Education
Baruch College, City University of New York (CUNY) 1989 — 1994
MBA, Marketing
Fordham University 1980 — 1984
BA, Cum Laude, Communications
Andrew Rider Andrew Rider's Backer Spielvogel Bates Experience 1986 - 1992
Job Director of Client Services at Free Enterprise LLC
Industry Marketing and Advertising
Experience
Free Enterprise LLC June 2013 - Present
DePirro/Garrone July 2011 - June 2013
HAVAS/EuroRSCG January 2010 - June 2011
Reactrix Systems 2007 - 2009
Deutsch Inc 1997 - 2007
CMG Communications 1994 - 1997
Backer Spielvogel Bates 1986 - 1992
Skills
Integrated Marketing, Digital Marketing, Interactive Marketing, Digital Media, Digital Strategy, Outdoor Advertising, Interactive Advertising, Creative Strategy, Mobile Devices, Relationship Marketing, Media Buying, User Experience, Direct Mail, Mobile Marketing, Business Strategy, SEM, New Media, Television, Media Strategy, CRM, Content Strategy, Branding & Identity, Social Media Marketing, Media Planning, Mobile Advertising, Email Marketing, Corporate Branding, Brand Architecture, Concept Development, Brand Development, B2B, Online Marketing, Sponsorship, Marketing Research, Global Marketing, Marketing, Analytics, B2B Marketing, Multi-channel Marketing, Strategic Partnerships, Brand Awareness, Lead Generation
Education
Columbia University in the City of New York
BA, History, English
The Hill School
Frankfurt International School, Germany
Free Enterprise LLC June 2013 - Present
DePirro/Garrone July 2011 - June 2013
HAVAS/EuroRSCG January 2010 - June 2011
Reactrix Systems 2007 - 2009
Deutsch Inc 1997 - 2007
CMG Communications 1994 - 1997
Backer Spielvogel Bates 1986 - 1992
Skills
Integrated Marketing, Digital Marketing, Interactive Marketing, Digital Media, Digital Strategy, Outdoor Advertising, Interactive Advertising, Creative Strategy, Mobile Devices, Relationship Marketing, Media Buying, User Experience, Direct Mail, Mobile Marketing, Business Strategy, SEM, New Media, Television, Media Strategy, CRM, Content Strategy, Branding & Identity, Social Media Marketing, Media Planning, Mobile Advertising, Email Marketing, Corporate Branding, Brand Architecture, Concept Development, Brand Development, B2B, Online Marketing, Sponsorship, Marketing Research, Global Marketing, Marketing, Analytics, B2B Marketing, Multi-channel Marketing, Strategic Partnerships, Brand Awareness, Lead Generation
Education
Columbia University in the City of New York
BA, History, English
The Hill School
Frankfurt International School, Germany
Andrew B. Knopf Andrew B. Knopf's Backer Spielvogel Bates Experience January 1992 - April 1995
Job
Industry Broadcast Media
Experience
Brite Media Group September 2015 - Present
Six Flags May 2013 - September 2015
Access 360 Media September 2011 - April 2012
Channel One Network (an Alloy Media + Marketing company) July 2007 - August 2011
World Wrestling Entertainment, Inc. October 2005 - May 2007
World Wrestling Entertainment, Inc. April 1995 - October 2005
Backer Spielvogel Bates January 1992 - April 1995
Skills
Broadcast Television, Media Buying, Integrated Media Sales, Digital Out of Home, Digital Media, Sponsorship Sales, Youth Media, Advertising, Digital Strategy, Media Planning, Entertainment, Social Media Marketing, Entrepreneurship, Marketing, Integrated Marketing, Marketing Strategy, Advertising Sales, Sponsorship, Video, New Media, Business Development, Strategic Partnerships, Mobile Marketing, Mobile Devices, Interactive Marketing, CRM, Digital Marketing, Social Media, Sports Marketing
Education
University at Buffalo 1989 — 1992
Bachelor of Arts - BA, Communication (Advertising)
Brite Media Group September 2015 - Present
Six Flags May 2013 - September 2015
Access 360 Media September 2011 - April 2012
Channel One Network (an Alloy Media + Marketing company) July 2007 - August 2011
World Wrestling Entertainment, Inc. October 2005 - May 2007
World Wrestling Entertainment, Inc. April 1995 - October 2005
Backer Spielvogel Bates January 1992 - April 1995
Skills
Broadcast Television, Media Buying, Integrated Media Sales, Digital Out of Home, Digital Media, Sponsorship Sales, Youth Media, Advertising, Digital Strategy, Media Planning, Entertainment, Social Media Marketing, Entrepreneurship, Marketing, Integrated Marketing, Marketing Strategy, Advertising Sales, Sponsorship, Video, New Media, Business Development, Strategic Partnerships, Mobile Marketing, Mobile Devices, Interactive Marketing, CRM, Digital Marketing, Social Media, Sports Marketing
Education
University at Buffalo 1989 — 1992
Bachelor of Arts - BA, Communication (Advertising)
Garry Bergman Garry Bergman's Backer Spielvogel Bates Experience 1991 - 2002
Job Creative Director/Copywriter
Industry Marketing and Advertising
Experience
GSW Worldwide March 2009 - Present
Various September 2008 - March 2009
GSW Worldwide March 2007 - September 2008
McCann Erickson June 2003 - March 2007
Backer Spielvogel Bates 1991 - 2002
Tassani Communications September 1989 - December 1991
Michael Meyers 1985 - 1989
Grey Advertising September 1984 - September 1985
BBDO 1979 - 1984
Skills
Creative Strategy, Advertising, Creative Direction, Interactive Marketing, Direct Mail, Integrated Marketing, Outdoor Advertising, Interactive Advertising, Copywriting, Art Direction, Concept Development, Digital Strategy, Strategy, Television, Marketing, Brand Development, Creative Writing, Digital Marketing
Education
Northwestern University 1978 — 1979
MS Advertising
Miami University 1972 — 1977
BS, Mass Communication
GSW Worldwide March 2009 - Present
Various September 2008 - March 2009
GSW Worldwide March 2007 - September 2008
McCann Erickson June 2003 - March 2007
Backer Spielvogel Bates 1991 - 2002
Tassani Communications September 1989 - December 1991
Michael Meyers 1985 - 1989
Grey Advertising September 1984 - September 1985
BBDO 1979 - 1984
Skills
Creative Strategy, Advertising, Creative Direction, Interactive Marketing, Direct Mail, Integrated Marketing, Outdoor Advertising, Interactive Advertising, Copywriting, Art Direction, Concept Development, Digital Strategy, Strategy, Television, Marketing, Brand Development, Creative Writing, Digital Marketing
Education
Northwestern University 1978 — 1979
MS Advertising
Miami University 1972 — 1977
BS, Mass Communication
Edward Szigethy Edward Szigethy's Backer Spielvogel Bates Experience 1995 - 1999
Job Owner Zig Zag Multimedia
Industry Internet
Experience
Zig Zag Multimedia 2005 - Present
Lowe Lintas & Partners January 2003 - January 2005
Ammirat Puris Lintas January 1999 - 2003
Backer Spielvogel Bates 1995 - 1999
Skills
Graphic Design, Web Design, Creative Strategy, Creative Direction, Digital Strategy, Advertising, Digital Marketing, Integrated Marketing, Interactive Advertising, Interactive Marketing, Copywriting, Online Advertising, Marketing Communications, Brand Development, Social Media Marketing, Mobile Marketing, Content Development, Social Media, Online Marketing, Copy Editing, Corporate Branding, Digital Media
Education
Berklee College of Music 2013 — 2013
Certificate in Music Theory & Harmony, Music Theory and Composition, A
Syosset High School 1982 — 1985
Hofstra University
Bachelor of Science (BS), Film/Video and Photographic Arts
Zig Zag Multimedia 2005 - Present
Lowe Lintas & Partners January 2003 - January 2005
Ammirat Puris Lintas January 1999 - 2003
Backer Spielvogel Bates 1995 - 1999
Skills
Graphic Design, Web Design, Creative Strategy, Creative Direction, Digital Strategy, Advertising, Digital Marketing, Integrated Marketing, Interactive Advertising, Interactive Marketing, Copywriting, Online Advertising, Marketing Communications, Brand Development, Social Media Marketing, Mobile Marketing, Content Development, Social Media, Online Marketing, Copy Editing, Corporate Branding, Digital Media
Education
Berklee College of Music 2013 — 2013
Certificate in Music Theory & Harmony, Music Theory and Composition, A
Syosset High School 1982 — 1985
Hofstra University
Bachelor of Science (BS), Film/Video and Photographic Arts
J.B. Raftus J.B. Raftus's Backer Spielvogel Bates Experience 1986 - 1989
Job EVP, Chief Marketing Officer at GSD&M
Industry Marketing and Advertising
Experience
GSD&M February 2015 - Present
GSD&M 2000 - Present
McKinney 1999 - 2000
GSD&M 1989 - 1999
Backer Spielvogel Bates 1986 - 1989
Ally and Gargano 1984 - 1986
Grey Advertising 1982 - 1984
Education
Ohio Wesleyan University 1978 — 1982
BA, Journalism and Economics
GSD&M February 2015 - Present
GSD&M 2000 - Present
McKinney 1999 - 2000
GSD&M 1989 - 1999
Backer Spielvogel Bates 1986 - 1989
Ally and Gargano 1984 - 1986
Grey Advertising 1982 - 1984
Education
Ohio Wesleyan University 1978 — 1982
BA, Journalism and Economics
Dave Nichols Dave Nichols's Backer Spielvogel Bates Experience 1980 - 1988
Job Advertising/Marketing/Lexus Sales Professional
Industry Automotive
Experience
Kuni Lexus of Greenwood Village 2008 - Present
City Publications Denver August 2005 - August 2008
Thought Equity - Denver 2003 - August 2006
BBDO 2000 - 2002
FCB 1999 - 1999
Bozell 1997 - 1999
Backer Spielvogel Bates 1980 - 1988
Skills
Direct Sales, Marketing Communications, Automotive Sales, Advertising, Direct Mail, Automotive, Public Relations, Video, Marketing Strategy, Copywriting, Promotions, Direct Marketing, Brochures, Television, Creative Development, Brand Development, Account Management, Creative Direction, Dealers, Sales Management, Digital Marketing, Integrated Marketing, Marketing, Social Media Marketing, Automobile, Online Advertising, Sales, Start-ups, Customer Satisfaction, Interactive Marketing, Online Marketing, Digital Media, Mobile Marketing, Email Marketing, Digital Strategy, B2B, Customer Retention, Lead Generation, CRM
Education
Northeastern Univ. 1969 — 1975
BS, Marketing
Kuni Lexus of Greenwood Village 2008 - Present
City Publications Denver August 2005 - August 2008
Thought Equity - Denver 2003 - August 2006
BBDO 2000 - 2002
FCB 1999 - 1999
Bozell 1997 - 1999
Backer Spielvogel Bates 1980 - 1988
Skills
Direct Sales, Marketing Communications, Automotive Sales, Advertising, Direct Mail, Automotive, Public Relations, Video, Marketing Strategy, Copywriting, Promotions, Direct Marketing, Brochures, Television, Creative Development, Brand Development, Account Management, Creative Direction, Dealers, Sales Management, Digital Marketing, Integrated Marketing, Marketing, Social Media Marketing, Automobile, Online Advertising, Sales, Start-ups, Customer Satisfaction, Interactive Marketing, Online Marketing, Digital Media, Mobile Marketing, Email Marketing, Digital Strategy, B2B, Customer Retention, Lead Generation, CRM
Education
Northeastern Univ. 1969 — 1975
BS, Marketing
Jill Greenfield O'Brien Jill Greenfield O'Brien's Backer Spielvogel Bates Experience October 1989 - June 1992
Job SVP Media Digital Marketing Works
Industry Online Media
Experience
Digital Marketing Works February 2004 - Present
Modem Media September 1997 - October 2001
Ammirati Puris Lintas July 1992 - August 1997
Backer Spielvogel Bates October 1989 - June 1992
Skills
New Business Development, Emerging Media, Mobile Advertising, Search Advertising, Digital Marketing, online media, online marketing, paid search advertising, SEM, Digital Media, Media Planning, Media Buying, Google Adwords, New Media, E-commerce, Strategy, PPC, Online Marketing, Interactive Advertising, Interactive Marketing, Digital Strategy, Online Advertising, Integrated Marketing, Mobile Marketing, Advertising
Education
Dartmouth College
BA, Biology
Stuyvesant High School
high school
Digital Marketing Works February 2004 - Present
Modem Media September 1997 - October 2001
Ammirati Puris Lintas July 1992 - August 1997
Backer Spielvogel Bates October 1989 - June 1992
Skills
New Business Development, Emerging Media, Mobile Advertising, Search Advertising, Digital Marketing, online media, online marketing, paid search advertising, SEM, Digital Media, Media Planning, Media Buying, Google Adwords, New Media, E-commerce, Strategy, PPC, Online Marketing, Interactive Advertising, Interactive Marketing, Digital Strategy, Online Advertising, Integrated Marketing, Mobile Marketing, Advertising
Education
Dartmouth College
BA, Biology
Stuyvesant High School
high school
Andrea (Wurman) Reich Andrea (Wurman) Reich's Backer Spielvogel Bates Experience 1987 - 1989
Job Media Manager at NBTY
Industry Marketing and Advertising
Experience
NBTY November 2012 - Present
Reich Media Consulting January 2009 - December 2012
Del Laboratories 1995 - October 2008
Foote, Cone & Belding 1990 - 1995
Backer Spielvogel Bates 1987 - 1989
Skills
Online Advertising, Advertising, Media Planning, Negotiation, Media Buying, Social Media, Digital Media, New Media, Integrated Marketing, Competitive Analysis, Creative Direction, Marketing, Advertising Sales, Digital Marketing, Brand Development, Management, Brand Management, Mobile Marketing, Direct Marketing, Online Marketing
Education
State University of New York College at Oneonta
Bachelor of Science, Business Economics
NBTY November 2012 - Present
Reich Media Consulting January 2009 - December 2012
Del Laboratories 1995 - October 2008
Foote, Cone & Belding 1990 - 1995
Backer Spielvogel Bates 1987 - 1989
Skills
Online Advertising, Advertising, Media Planning, Negotiation, Media Buying, Social Media, Digital Media, New Media, Integrated Marketing, Competitive Analysis, Creative Direction, Marketing, Advertising Sales, Digital Marketing, Brand Development, Management, Brand Management, Mobile Marketing, Direct Marketing, Online Marketing
Education
State University of New York College at Oneonta
Bachelor of Science, Business Economics
Bruce Konigsberg Bruce Konigsberg's Backer Spielvogel Bates Experience November 1985 - May 1989
Job Sales Account Executive at Landmark Community Newspapers
Industry Marketing and Advertising
Experience
Landmark Community Newspapers July 2010 - Present
New Albany Broadcasting Co September 2009 - December 2009
Automotive Solutions May 2004 - March 2009
McCafferty and Company Advertising July 2003 - May 2004
Current Marketing February 2001 - February 2003
BKN May 1989 - October 2000
Backer Spielvogel Bates November 1985 - May 1989
TBS/RDR September 1983 - November 1985
Skills
Advertising, Media Buying, Media Planning, Creative Direction, Advertising Sales, Digital Media, Direct Marketing, Television, Broadcast, Online Advertising, Newspapers, Radio, Sales, Media Relations, Email Marketing, Digital Marketing
Education
Connecticut School of Broadcasting 1996 — 1997
Broadcasting
Queens College 1978 — 1983
B.S., Political Science
Landmark Community Newspapers July 2010 - Present
New Albany Broadcasting Co September 2009 - December 2009
Automotive Solutions May 2004 - March 2009
McCafferty and Company Advertising July 2003 - May 2004
Current Marketing February 2001 - February 2003
BKN May 1989 - October 2000
Backer Spielvogel Bates November 1985 - May 1989
TBS/RDR September 1983 - November 1985
Skills
Advertising, Media Buying, Media Planning, Creative Direction, Advertising Sales, Digital Media, Direct Marketing, Television, Broadcast, Online Advertising, Newspapers, Radio, Sales, Media Relations, Email Marketing, Digital Marketing
Education
Connecticut School of Broadcasting 1996 — 1997
Broadcasting
Queens College 1978 — 1983
B.S., Political Science
Randolph Lindel Randolph Lindel's Backer Spielvogel Bates Experience 1987 - 1993
Job Marketing and Advertising Strategy Consulting
Industry Management Consulting
Experience
Westport Consulting Group, Inc. 1997 - Present
Blue Hill Troupe, Ltd. 1970 - 2013
Bliss, Gouverneur & Associates 1993 - 2006
Westport Consulting Group 1995 - 2002
Backer Spielvogel Bates 1987 - 1993
Backer & Spielvogel 1979 - 1993
Skills
Strategic Communications, Marketing Strategy, Thought Leadership, Creative Strategy, Writing, Organizational..., Corporate Communications, Integrated Marketing, Social Media, Public Relations, Advertising, Digital Strategy, Entrepreneurship, Internal Communications
Education
University of Washington 1967 — 1970
MBA, Marketing
Harvard University 1962 — 1966
AB, American Government
Westport Consulting Group, Inc. 1997 - Present
Blue Hill Troupe, Ltd. 1970 - 2013
Bliss, Gouverneur & Associates 1993 - 2006
Westport Consulting Group 1995 - 2002
Backer Spielvogel Bates 1987 - 1993
Backer & Spielvogel 1979 - 1993
Skills
Strategic Communications, Marketing Strategy, Thought Leadership, Creative Strategy, Writing, Organizational..., Corporate Communications, Integrated Marketing, Social Media, Public Relations, Advertising, Digital Strategy, Entrepreneurship, Internal Communications
Education
University of Washington 1967 — 1970
MBA, Marketing
Harvard University 1962 — 1966
AB, American Government
Geraldine Newman Geraldine Newman's Backer Spielvogel Bates Experience 1986 - 1990
Job Chief Creative Officer at NEWTHYNK
Industry Marketing and Advertising
Experience
NEWTHYNK January 2000 - Present
NEWTHYNK / Geraldine Newman Communications 1990 - Present
ERA 2000 - 2012
Landmark Education 2000 - 2010
Backer Spielvogel Bates 1986 - 1990
Young & Rubicam 1980 - 1986
Skills
Creative Writer, Innovative Thinking, pressing hot buttons, Brand Development, Creative Direction, Integrated Marketing, Copywriting, Creative Strategy, Creative Development, Advertising, Creative Problem Solving, Strategic Thinking, Corporate Identity, Content Development, Strategy, Brand Architecture, Pressing, Marketing, Radio, Product Development, Television, Online Advertising, Outdoor Advertising, Direct Marketing, Digital Media, Digital Marketing, Mobile Marketing, Brand Management, Corporate Branding, Corporate Communications, Interactive Marketing, Direct Mail, Marketing Strategy, Marketing Communications, Campaigns, Brand Awareness, Content Strategy, Email Marketing, Relationship Marketing, Digital Strategy, Online Marketing, Social Media Marketing, Entrepreneurship, Interactive Advertising, New Media, SEM, Media Planning, Branding & Identity, Web Marketing, B2B Marketing
Education
University of California, Los Angeles
BS, English, Education
University of California, Los Angeles
Bachelor of Applied Science (BASc)
NEWTHYNK January 2000 - Present
NEWTHYNK / Geraldine Newman Communications 1990 - Present
ERA 2000 - 2012
Landmark Education 2000 - 2010
Backer Spielvogel Bates 1986 - 1990
Young & Rubicam 1980 - 1986
Skills
Creative Writer, Innovative Thinking, pressing hot buttons, Brand Development, Creative Direction, Integrated Marketing, Copywriting, Creative Strategy, Creative Development, Advertising, Creative Problem Solving, Strategic Thinking, Corporate Identity, Content Development, Strategy, Brand Architecture, Pressing, Marketing, Radio, Product Development, Television, Online Advertising, Outdoor Advertising, Direct Marketing, Digital Media, Digital Marketing, Mobile Marketing, Brand Management, Corporate Branding, Corporate Communications, Interactive Marketing, Direct Mail, Marketing Strategy, Marketing Communications, Campaigns, Brand Awareness, Content Strategy, Email Marketing, Relationship Marketing, Digital Strategy, Online Marketing, Social Media Marketing, Entrepreneurship, Interactive Advertising, New Media, SEM, Media Planning, Branding & Identity, Web Marketing, B2B Marketing
Education
University of California, Los Angeles
BS, English, Education
University of California, Los Angeles
Bachelor of Applied Science (BASc)
Jessie Shaw Jessie Shaw's Backer Spielvogel Bates Experience 1992 - 1993
Job Research Director, Creative & Chinese Medicine Practitioner
Industry Information Services
Experience
American City Business Journals June 2002 - Present
Olive Branch Healing June 2002 - Present
Young & Rubicam January 1998 - June 2001
Wunderman 1993 - 1998
Backer Spielvogel Bates 1992 - 1993
Grey Worldwide 1989 - 1992
J. Walter Thompson 1982 - 1989
Skills
Market Research, Digital Media, Salesforce.com, Integrated Marketing, Customer Insight, Qualitative Research, Marketing, Digital Marketing, Public Relations, Public Speaking, Coaching, Editing, Strategy, Copywriting, Research, Social Media Marketing, Email Marketing, Advertising, Media Planning, Online Marketing, Direct Marketing, Social Media, Marketing Communications, Blogging
Education
Tri-State College of Acupuncture 1999 — 2002
MS OM, Acupuncture & Chinese Herbs
Diplome Special, Music Performance
New York University, Stern School of Business
MBA, Marketing & Statistics
University of Iowa
Graduate Work, Music Performance
American City Business Journals June 2002 - Present
Olive Branch Healing June 2002 - Present
Young & Rubicam January 1998 - June 2001
Wunderman 1993 - 1998
Backer Spielvogel Bates 1992 - 1993
Grey Worldwide 1989 - 1992
J. Walter Thompson 1982 - 1989
Skills
Market Research, Digital Media, Salesforce.com, Integrated Marketing, Customer Insight, Qualitative Research, Marketing, Digital Marketing, Public Relations, Public Speaking, Coaching, Editing, Strategy, Copywriting, Research, Social Media Marketing, Email Marketing, Advertising, Media Planning, Online Marketing, Direct Marketing, Social Media, Marketing Communications, Blogging
Education
Tri-State College of Acupuncture 1999 — 2002
MS OM, Acupuncture & Chinese Herbs
Diplome Special, Music Performance
New York University, Stern School of Business
MBA, Marketing & Statistics
University of Iowa
Graduate Work, Music Performance
Eileen Lieboff Eileen Lieboff's Backer Spielvogel Bates Experience 1989 - 1990
Job Senior Media Buyer at Carat USA
Industry Broadcast Media
Experience
Carat USA March 2012 - Present
Group M/Matrix May 2003 - March 2012
Independent Media May 2002 - April 2003
Hill Holliday January 2001 - May 2002
Bozell April 1990 - December 2000
Backer Spielvogel Bates 1989 - 1990
Skills
Media Buying, Broadcast, Advertising, Marketing Communications, Media Planning, Radio, Radio Advertising, Television, Advertising Sales, Digital Marketing, Digital Media, Digital Strategy, Integrated Marketing, Media Strategy, Mobile Marketing, Online Advertising, Social Media Marketing, comScore
Education
University at Albany, SUNY 1981 — 1985
BA, Communications
Carat USA March 2012 - Present
Group M/Matrix May 2003 - March 2012
Independent Media May 2002 - April 2003
Hill Holliday January 2001 - May 2002
Bozell April 1990 - December 2000
Backer Spielvogel Bates 1989 - 1990
Skills
Media Buying, Broadcast, Advertising, Marketing Communications, Media Planning, Radio, Radio Advertising, Television, Advertising Sales, Digital Marketing, Digital Media, Digital Strategy, Integrated Marketing, Media Strategy, Mobile Marketing, Online Advertising, Social Media Marketing, comScore
Education
University at Albany, SUNY 1981 — 1985
BA, Communications
Joy Marx's Backer Spielvogel Bates Experience 1987 - 1989
Job Executive Producer at Center City Film & Video
Industry Media Production
Experience
Center City Film & Video Executive ProducerCenter City Film & Video2006 - Present
Center City Film & Video 2006 - 2009
NBC10 1996 - 2006
NBC-10 Philadelphia 1996 - 2006
NBC-10, Philadelphia 1995 - 2005
various companies, including 1990 - 1995
Weightman Advertising 1989 - 1990
Backer Spielvogel Bates 1987 - 1989
Ogilvy & Mather 1985 - 1987
Skills
Television, Commercials, Commercial Production, Production, Television Production, Media Production, Video Production, Post Production, Video Editing, Video, Corporate Communications, Broadcast, TV production, Advertising, Editing, Producing, Mass Production, Film, Broadcast Television, Film Production, Documentaries
Education
Fieldston
Oberlin College
Bachelors, East Asian Studies
Center City Film & Video Executive ProducerCenter City Film & Video2006 - Present
Center City Film & Video 2006 - 2009
NBC10 1996 - 2006
NBC-10 Philadelphia 1996 - 2006
NBC-10, Philadelphia 1995 - 2005
various companies, including 1990 - 1995
Weightman Advertising 1989 - 1990
Backer Spielvogel Bates 1987 - 1989
Ogilvy & Mather 1985 - 1987
Skills
Television, Commercials, Commercial Production, Production, Television Production, Media Production, Video Production, Post Production, Video Editing, Video, Corporate Communications, Broadcast, TV production, Advertising, Editing, Producing, Mass Production, Film, Broadcast Television, Film Production, Documentaries
Education
Fieldston
Oberlin College
Bachelors, East Asian Studies
Marcia Iacobucci's Backer Spielvogel Bates Experience 1989 - 1990
Job SVP, Group Creative Director at DDB
Industry Marketing and Advertising
Experience
DDB 1991 - Present
Wardrop Murtaugh Temple 1990 - 1991
Backer Spielvogel Bates 1989 - 1990
Fine Cut, Inc 1988 - 1989
Campbell Mithun 1979 - 1988
Skills
B2B, Integrated Marketing, Corporate Branding, B2C, Interactive Advertising, Outdoor Advertising, Direct Mail, Direct Marketing, Online Advertising, Corporate Identity, Advertising, Strategic Planning, Copywriting, Creative Direction, Creative Strategy, New Media, Brand Architecture, Art Direction, Marketing Strategy, Content Strategy, Logo Design, Strategy, Brand Development, Digital Strategy, Messaging, Campaign Management, Product Naming, Global Marketing, Interactive Marketing, Typography, Television, Social Media, Relationship Marketing
Education
Northwestern University
BSJ, MSJ, Journalism, Advertising
Villa Maria Academy
DDB 1991 - Present
Wardrop Murtaugh Temple 1990 - 1991
Backer Spielvogel Bates 1989 - 1990
Fine Cut, Inc 1988 - 1989
Campbell Mithun 1979 - 1988
Skills
B2B, Integrated Marketing, Corporate Branding, B2C, Interactive Advertising, Outdoor Advertising, Direct Mail, Direct Marketing, Online Advertising, Corporate Identity, Advertising, Strategic Planning, Copywriting, Creative Direction, Creative Strategy, New Media, Brand Architecture, Art Direction, Marketing Strategy, Content Strategy, Logo Design, Strategy, Brand Development, Digital Strategy, Messaging, Campaign Management, Product Naming, Global Marketing, Interactive Marketing, Typography, Television, Social Media, Relationship Marketing
Education
Northwestern University
BSJ, MSJ, Journalism, Advertising
Villa Maria Academy
Sherri O`Malley Sherri O`Malley's Backer Spielvogel Bates Experience January 1991 - November 1996
Job Atlanta Fine Homes Sotheby's International
Industry Real Estate
Experience
Atlanta Fine Homes Sotheby's International Realty January 2003 - Present
MVP Natural Stone January 2005 - December 2007
Backer Spielvogel Bates January 1991 - November 1996
DDB Needham Worldwide 1990 - 1991
Skills
Marketing and Promotion, Project Management, New Customer..., Territory Expansion, Presentations, Budgeting and Planning, Account Servicing
Education
The University of Georgia 1982 — 1986
ABJ Henry Grady School of Journalism, Public Relations, Advertising, and Applied Communication
Atlanta Fine Homes Sotheby's International Realty January 2003 - Present
MVP Natural Stone January 2005 - December 2007
Backer Spielvogel Bates January 1991 - November 1996
DDB Needham Worldwide 1990 - 1991
Skills
Marketing and Promotion, Project Management, New Customer..., Territory Expansion, Presentations, Budgeting and Planning, Account Servicing
Education
The University of Georgia 1982 — 1986
ABJ Henry Grady School of Journalism, Public Relations, Advertising, and Applied Communication
Jim Horan's Backer Spielvogel Bates Experience 1993 - 1995
Job CoFounder & Partner, Access Media
Industry Marketing and Advertising
Experience
Access Media May 2004 - Present
Fast Company 1998 - 2010
Conde Nast 2004 - 2005
Gruner + Jahr 2002 - 2004
Fast Company Magazine 1998 - 2004
CMP Media 1995 - 1998
CMP Publications 1995 - 1998
Bates USa 1994 - 1996
Backer Spielvogel Bates 1993 - 1995
Salvati Montgomery Sakoda 1993 - 1994
Skills
Advertising Sales, Advertising, Publishing, Magazines, Digital Media, Integrated Marketing, Social Media, Online Advertising, Online Marketing, New Business Development, Digital Strategy, Media Planning, Start-ups, Marketing Strategy, Marketing Communications, Mobile Marketing, Interactive Marketing, Media Buying, Creative Strategy, SEM, Social Media Marketing, Marketing, Media Strategy, Email Marketing, Brand Development, New Media, SEO, Relationship Marketing, Direct Marketing, Strategic Partnerships, Sales, Management, Publications, Web Analytics, Digital Marketing, Public Relations, Competitive Analysis, CRM, Newspapers, Brand Management
Education
California State University-Fullerton 1999 — 2002
BA, Communications - Advertising
Katella High School 1982 — 1986
Graduated
Access Media May 2004 - Present
Fast Company 1998 - 2010
Conde Nast 2004 - 2005
Gruner + Jahr 2002 - 2004
Fast Company Magazine 1998 - 2004
CMP Media 1995 - 1998
CMP Publications 1995 - 1998
Bates USa 1994 - 1996
Backer Spielvogel Bates 1993 - 1995
Salvati Montgomery Sakoda 1993 - 1994
Skills
Advertising Sales, Advertising, Publishing, Magazines, Digital Media, Integrated Marketing, Social Media, Online Advertising, Online Marketing, New Business Development, Digital Strategy, Media Planning, Start-ups, Marketing Strategy, Marketing Communications, Mobile Marketing, Interactive Marketing, Media Buying, Creative Strategy, SEM, Social Media Marketing, Marketing, Media Strategy, Email Marketing, Brand Development, New Media, SEO, Relationship Marketing, Direct Marketing, Strategic Partnerships, Sales, Management, Publications, Web Analytics, Digital Marketing, Public Relations, Competitive Analysis, CRM, Newspapers, Brand Management
Education
California State University-Fullerton 1999 — 2002
BA, Communications - Advertising
Katella High School 1982 — 1986
Graduated
Gerald Siano's Backer Spielvogel Bates Experience May 1985 - April 1989
Job Director Business Development & Agency Relations at Trade X Partners
Industry Marketing and Advertising
Experience
Trade X Partners / Assembly July 2014 - Present
Integrated Marketing Communications January 2012 - June 2014
Young & Rubicam July 2005 - December 2011
Young & Rubicam June 1998 - June 2005
Jordan, McGrath, Case & Taylor January 1994 - May 1998
Lintas May 1989 - December 1993
Backer Spielvogel Bates May 1985 - April 1989
Skills
Positioning, Consumer Insight, Integrated Marketing, Digital Marketing, Direct Marketing, Account Management, Media Planning, Channel Planning, Strategic Planning, Cross-functional Team..., Creative Campaign..., Brand Development, Marketing Communications, Interactive Marketing, Marketing Strategy, Creative Strategy, Advertising, Leadership, Market Research, Marketing, Digital Media, Creative Direction, Brand Architecture, Customer Insight, Business Development, New Business Development, Digital Strategy, Strategy, Mobile Marketing, CRM, Marketing Research, Segmentation, Social Media Marketing, B2B, Relationship Marketing, Multi-channel Marketing
Education
Susquehanna University 1978 — 1982
BS, Marketing and Management
Trade X Partners / Assembly July 2014 - Present
Integrated Marketing Communications January 2012 - June 2014
Young & Rubicam July 2005 - December 2011
Young & Rubicam June 1998 - June 2005
Jordan, McGrath, Case & Taylor January 1994 - May 1998
Lintas May 1989 - December 1993
Backer Spielvogel Bates May 1985 - April 1989
Skills
Positioning, Consumer Insight, Integrated Marketing, Digital Marketing, Direct Marketing, Account Management, Media Planning, Channel Planning, Strategic Planning, Cross-functional Team..., Creative Campaign..., Brand Development, Marketing Communications, Interactive Marketing, Marketing Strategy, Creative Strategy, Advertising, Leadership, Market Research, Marketing, Digital Media, Creative Direction, Brand Architecture, Customer Insight, Business Development, New Business Development, Digital Strategy, Strategy, Mobile Marketing, CRM, Marketing Research, Segmentation, Social Media Marketing, B2B, Relationship Marketing, Multi-channel Marketing
Education
Susquehanna University 1978 — 1982
BS, Marketing and Management
Jamie Stern Jamie Stern's Backer Spielvogel Bates Experience 1987 - 1994
Job Freelance Art/Content Producer
Industry Marketing and Advertising
Experience
TBWA/Chiat/Day, Grey Healthcare Group, DDB, Grey, JUICE Pharma, FCB, McGarryBowen, Evoke Health February 2013 - Present
Ogilvy & Mather 2004 - December 2012
Bates USA 1994 - 2004
Backer Spielvogel Bates 1987 - 1994
Backer & Spielvogel 1984 - 1987
Skills
Art, Creative Strategy, Interactive Advertising, Creative Direction, Outdoor Advertising, Integrated Marketing, Relationship Marketing, Concept Development, Digital Media, Digital Strategy, Direct Mail, Art Direction, Online Advertising, Corporate Branding, Interactive Marketing, Advertising, Digital Marketing, Corporate Identity, Illustrator, Photography, Negotiation, Marketing Communications, Brand Architecture, Production Art, Brand Development, Content Strategy, Graphics, Video, Branding & Identity, Copywriting, New Media, Post Production, Editorial, Social Media Marketing, Visual Arts, Direct Marketing, User Experience, Mobile Marketing, Magazines, Television, Email Marketing, Graphic Design, Interactive Media, Video Production, Brand Awareness, Adobe Creative Suite, Media Planning
Education
Long Island University, C.W. Post Campus
BS magna cum laude
New York University
Graduate Classes in Art History and Photography
School of Visual Arts
Graphic Design in Advertising
TBWA/Chiat/Day, Grey Healthcare Group, DDB, Grey, JUICE Pharma, FCB, McGarryBowen, Evoke Health February 2013 - Present
Ogilvy & Mather 2004 - December 2012
Bates USA 1994 - 2004
Backer Spielvogel Bates 1987 - 1994
Backer & Spielvogel 1984 - 1987
Skills
Art, Creative Strategy, Interactive Advertising, Creative Direction, Outdoor Advertising, Integrated Marketing, Relationship Marketing, Concept Development, Digital Media, Digital Strategy, Direct Mail, Art Direction, Online Advertising, Corporate Branding, Interactive Marketing, Advertising, Digital Marketing, Corporate Identity, Illustrator, Photography, Negotiation, Marketing Communications, Brand Architecture, Production Art, Brand Development, Content Strategy, Graphics, Video, Branding & Identity, Copywriting, New Media, Post Production, Editorial, Social Media Marketing, Visual Arts, Direct Marketing, User Experience, Mobile Marketing, Magazines, Television, Email Marketing, Graphic Design, Interactive Media, Video Production, Brand Awareness, Adobe Creative Suite, Media Planning
Education
Long Island University, C.W. Post Campus
BS magna cum laude
New York University
Graduate Classes in Art History and Photography
School of Visual Arts
Graphic Design in Advertising
Kenneth Zambo Kenneth Zambo's Backer Spielvogel Bates Experience May 1985 - April 1990
Job Advertising & Marketing Specialist, copywriter, web content creator, creative director, internet marketing manage
Industry Marketing and Advertising
Experience
The FreeFall Group LLC August 2008 - Present
UpYourSales August 2001 - August 2008
BMC Software 2000 - 2001
TheLivingston Group January 1997 - November 1999
Saatchi & Saatchi April 1990 - May 1995
Backer Spielvogel Bates May 1985 - April 1990
Skills
Creative Writing, Copywriting, Marketing Communications, Brand Awareness, Web Content, Graphic Design, Video Production, Photography, Brand Development, Advertising, Radio, Television, Writing, Creative Direction, Editing, E-commerce, Creative Strategy, Digital Marketing, Social Media Marketing
Education
The University of Georgia 1972 — 1975
ABJ, Advertising
The FreeFall Group LLC August 2008 - Present
UpYourSales August 2001 - August 2008
BMC Software 2000 - 2001
TheLivingston Group January 1997 - November 1999
Saatchi & Saatchi April 1990 - May 1995
Backer Spielvogel Bates May 1985 - April 1990
Skills
Creative Writing, Copywriting, Marketing Communications, Brand Awareness, Web Content, Graphic Design, Video Production, Photography, Brand Development, Advertising, Radio, Television, Writing, Creative Direction, Editing, E-commerce, Creative Strategy, Digital Marketing, Social Media Marketing
Education
The University of Georgia 1972 — 1975
ABJ, Advertising
Brent Feldman Brent Feldman's Backer Spielvogel Bates Experience 1996 - 2002
Job EVP, Group Account Director at Hill Holliday
Industry Marketing and Advertising
Experience
Hill Holliday 2009 - Present
Publicis 2002 - 2009
Backer Spielvogel Bates 1996 - 2002
Foote, Cone & Belding 1993 - 1996
Resource/Ammirati 1992 - 1993
Education
University of Pennsylvania
Philosophy
The Ohio State University
English
Hill Holliday 2009 - Present
Publicis 2002 - 2009
Backer Spielvogel Bates 1996 - 2002
Foote, Cone & Belding 1993 - 1996
Resource/Ammirati 1992 - 1993
Education
University of Pennsylvania
Philosophy
The Ohio State University
English
Paul Capelli's Backer Spielvogel Bates Experience 1988 - 1991
Job Corporate Communications, Marketing Public Relations and Community Affairs
Industry Public Relations and Communications
Experience
Communications Management Consultant April 2015 - Present
QVC December 2010 - March 2015
Staples, Inc 2002 - November 2010
CNBC Television 2000 - 2002
Amazon.com 1998 - 2000
Ketchum 1991 - 1998
Backer Spielvogel Bates 1988 - 1991
Creamer Dickson Basford 1986 - 1988
Skills
Corporate Communications, Crisis Management, Media Relations, Internal Communications, Public Relations, Philanthropy, Online Communications, Online Reputation..., Reputation Management, Multi-channel Retail, Special Event, Corporate Branding, Brand Awareness, Employer Branding, International Relations, Multi-cultural..., Cross-functional Team..., Cable Television, Television News, Global E-commerce, Website Promotion, Full P&L Responsibility, Creative Strategy, Executive Management, Executive Coaching, Direct Response..., Communication Training, Marketing Communications, Strategic Communications, Crisis Communications, Social Media, Press Releases, Publicity, Message Development, Communications Planning, Thought Leadership, Media Skills Training, Spokesperson, Newsletters, Employee Engagement, Issues Managment, Corporate Social..., Integrated Marketing, Strategy, Content Strategy, P&L Management
Education
Rowan University 1982 — 1986
Bachelor's Degree, Communications - Public Relations
Communications Management Consultant April 2015 - Present
QVC December 2010 - March 2015
Staples, Inc 2002 - November 2010
CNBC Television 2000 - 2002
Amazon.com 1998 - 2000
Ketchum 1991 - 1998
Backer Spielvogel Bates 1988 - 1991
Creamer Dickson Basford 1986 - 1988
Skills
Corporate Communications, Crisis Management, Media Relations, Internal Communications, Public Relations, Philanthropy, Online Communications, Online Reputation..., Reputation Management, Multi-channel Retail, Special Event, Corporate Branding, Brand Awareness, Employer Branding, International Relations, Multi-cultural..., Cross-functional Team..., Cable Television, Television News, Global E-commerce, Website Promotion, Full P&L Responsibility, Creative Strategy, Executive Management, Executive Coaching, Direct Response..., Communication Training, Marketing Communications, Strategic Communications, Crisis Communications, Social Media, Press Releases, Publicity, Message Development, Communications Planning, Thought Leadership, Media Skills Training, Spokesperson, Newsletters, Employee Engagement, Issues Managment, Corporate Social..., Integrated Marketing, Strategy, Content Strategy, P&L Management
Education
Rowan University 1982 — 1986
Bachelor's Degree, Communications - Public Relations
Anne Tanner Anne Tanner's Backer Spielvogel Bates Experience 1988 - 1991
Job Sales Director at AudioHQ
Industry Online Media
Experience
AudioHQ July 2015 - Present
Jelli, Inc. April 2013 - April 2015
Merlin Media September 2011 - 2013
TargetSpot January 2011 - September 2011
Martha Stewart Living Omnimedia August 2009 - December 2010
iHeartMedia September 1998 - 2009
Emmis Communications 1997 - 1998
WMXV Bonneville Broadcasting 1994 - 1997
Greenstone Roberts Advertising February 1991 - March 1994
Backer Spielvogel Bates 1988 - 1991
Skills
Integrated Marketing, Advertising, Radio, Digital Media, Marketing, Digital Marketing, Radio Advertising, Account Management, New Business Development, Advertising Sales, Media Buying, Online Advertising, Broadcast, Media Planning, New Media, Sales, Branded Entertainment, Digital Strategy, Social Media, Public Speaking, Television, Project Management, Sales Process, Brand Awareness, Long-term Customer..., Sales Presentations, Lead Generation, Branded Content, Salesforce.com, Identifying Client Needs, Listener, Internet Radio, Streaming Media, Mentoring, Helping Clients Succeed, Lead Prospecting, Strategic Marketing &..., Multi-Platform Sales, Promotions & Events, Print, TV, Digital..., Branded Content..., Budget Management, Relationship Building, RFP Responses, Sales Pitches, Team Training, Team Leadership, Fundraising, programatic, Volunteering
Education
Adelphi University
BBA
AudioHQ July 2015 - Present
Jelli, Inc. April 2013 - April 2015
Merlin Media September 2011 - 2013
TargetSpot January 2011 - September 2011
Martha Stewart Living Omnimedia August 2009 - December 2010
iHeartMedia September 1998 - 2009
Emmis Communications 1997 - 1998
WMXV Bonneville Broadcasting 1994 - 1997
Greenstone Roberts Advertising February 1991 - March 1994
Backer Spielvogel Bates 1988 - 1991
Skills
Integrated Marketing, Advertising, Radio, Digital Media, Marketing, Digital Marketing, Radio Advertising, Account Management, New Business Development, Advertising Sales, Media Buying, Online Advertising, Broadcast, Media Planning, New Media, Sales, Branded Entertainment, Digital Strategy, Social Media, Public Speaking, Television, Project Management, Sales Process, Brand Awareness, Long-term Customer..., Sales Presentations, Lead Generation, Branded Content, Salesforce.com, Identifying Client Needs, Listener, Internet Radio, Streaming Media, Mentoring, Helping Clients Succeed, Lead Prospecting, Strategic Marketing &..., Multi-Platform Sales, Promotions & Events, Print, TV, Digital..., Branded Content..., Budget Management, Relationship Building, RFP Responses, Sales Pitches, Team Training, Team Leadership, Fundraising, programatic, Volunteering
Education
Adelphi University
BBA
Ed Dintrone's Backer Spielvogel Bates Experience June 1985 - August 1993
Job Founder at Proud Campus
Industry Online Media
Experience
ProudCampus.com April 2013 - Present
PitchPost.com November 2011 - March 2013
Advertising Production Resources September 2008 - April 2011
Video in the Mix June 2006 - August 2008
NETexponent (now House of Kaizen) June 2003 - December 2005
i-traffic August 1995 - August 2001
Backer Spielvogel Bates June 1985 - August 1993
Skills
Digital Strategy, Advertising, Online Advertising, Digital Media, Digital Marketing, Email Marketing, New Media, Interactive Marketing, Social Media Marketing, Online Marketing, E-commerce, Integrated Marketing, SEO, Social Media, Mobile Marketing, SEM, Interactive Advertising
Education
Manhattan College
ProudCampus.com April 2013 - Present
PitchPost.com November 2011 - March 2013
Advertising Production Resources September 2008 - April 2011
Video in the Mix June 2006 - August 2008
NETexponent (now House of Kaizen) June 2003 - December 2005
i-traffic August 1995 - August 2001
Backer Spielvogel Bates June 1985 - August 1993
Skills
Digital Strategy, Advertising, Online Advertising, Digital Media, Digital Marketing, Email Marketing, New Media, Interactive Marketing, Social Media Marketing, Online Marketing, E-commerce, Integrated Marketing, SEO, Social Media, Mobile Marketing, SEM, Interactive Advertising
Education
Manhattan College
Fran Sheff-Mauer's Backer Spielvogel Bates Experience 1984 - 1992
Job Group Creative Director/ Grey Global Group
Industry Graphic Design
Experience
McCormick + Sheffmauer 1992 - Present
New York Says Thank You Foundation 2014 - Present
Grey Group August 2013 - January 2014
Grey Worldwide 1993 - 2013
backer Spielvogel bates 1984 - 1992
Skills
Creative Direction, Creative Strategy, Art Direction, Concept Development, Integrated Marketing, Interactive Advertising, Advertising, Outdoor Advertising, Art, Brand Development, Branding & Identity, Brochures, Copywriting, Corporate Branding, Corporate Identity, Digital Marketing, Digital Media, Digital Strategy, Direct Mail, Graphic Design, Ice Cream, Interactive Marketing, Logo Design, Marketing Communications, Brand Architecture, Typography, Ballroom Dance
Education
SVA 2011 — 2012
Syracuse University 1975 — 1979
Bachelor of Fine Arts (BFA), Advertising Design Photography- Newhouse and VPA at Syracuse University
McCormick + Sheffmauer 1992 - Present
New York Says Thank You Foundation 2014 - Present
Grey Group August 2013 - January 2014
Grey Worldwide 1993 - 2013
backer Spielvogel bates 1984 - 1992
Skills
Creative Direction, Creative Strategy, Art Direction, Concept Development, Integrated Marketing, Interactive Advertising, Advertising, Outdoor Advertising, Art, Brand Development, Branding & Identity, Brochures, Copywriting, Corporate Branding, Corporate Identity, Digital Marketing, Digital Media, Digital Strategy, Direct Mail, Graphic Design, Ice Cream, Interactive Marketing, Logo Design, Marketing Communications, Brand Architecture, Typography, Ballroom Dance
Education
SVA 2011 — 2012
Syracuse University 1975 — 1979
Bachelor of Fine Arts (BFA), Advertising Design Photography- Newhouse and VPA at Syracuse University
Michelle Abate's Backer Spielvogel Bates Experience 1987 - 1995
Job Director of Marketing at Crystal Springs Resort
Industry Hospitality
Experience
Crystal Springs Resort May 2002 - Present
Realogy Corporation August 2000 - October 2001
Grafica August 1999 - August 2000
MRM Gillespie 1998 - 1999
M&C Saatchi 1995 - 1998
Backer Spielvogel Bates 1987 - 1995
Skills
Competitive Analysis, Project Planning, Advertising, Integrated Marketing, Marketing Management, Marketing Strategy, Marketing, Strategic Planning, Budgets, Management, Hospitality, Copywriting, Brand Management, Email Marketing, Online Marketing, Media Planning, Event Management, Hotels, Public Relations, Resorts, Event Planning
Education
Rutgers University-New Brunswick 1980 — 1983
BA, Economics, Spanish
Crystal Springs Resort May 2002 - Present
Realogy Corporation August 2000 - October 2001
Grafica August 1999 - August 2000
MRM Gillespie 1998 - 1999
M&C Saatchi 1995 - 1998
Backer Spielvogel Bates 1987 - 1995
Skills
Competitive Analysis, Project Planning, Advertising, Integrated Marketing, Marketing Management, Marketing Strategy, Marketing, Strategic Planning, Budgets, Management, Hospitality, Copywriting, Brand Management, Email Marketing, Online Marketing, Media Planning, Event Management, Hotels, Public Relations, Resorts, Event Planning
Education
Rutgers University-New Brunswick 1980 — 1983
BA, Economics, Spanish
Ann Molloy's Backer Spielvogel Bates Experience 1992 - 1995
Job MediaVest
Industry Marketing and Advertising
Experience
MediaVest July 2013 - Present
WPP April 2012 - July 2013
McCann Erickson September 2007 - January 2010
MediaVest 2006 - 2007
Carat North America 1999 - 2006
DMB&B 1996 - 1999
Backer Spielvogel Bates 1992 - 1995
Skills
Media Strategy, Traditional Media, Media Buying, Media Planning, Digital Strategy, Integrated Marketing, Communications Planning, Digital Media, Mobile Marketing, Digital Marketing
Education
Fordham University 1989 — 1993
MediaVest July 2013 - Present
WPP April 2012 - July 2013
McCann Erickson September 2007 - January 2010
MediaVest 2006 - 2007
Carat North America 1999 - 2006
DMB&B 1996 - 1999
Backer Spielvogel Bates 1992 - 1995
Skills
Media Strategy, Traditional Media, Media Buying, Media Planning, Digital Strategy, Integrated Marketing, Communications Planning, Digital Media, Mobile Marketing, Digital Marketing
Education
Fordham University 1989 — 1993
Bob Svete's Backer Spielvogel Bates Experience 1983 - 1994
Job Marketing and Advertising Consultant and Contractor
Industry Marketing and Advertising
Experience
RJS CONSULT LLC 1998 - 2007
Hill Holiday 1999 - 1999
Young & Rubicam 1996 - 1998
Mullen 1994 - 1996
G2 Grey 1994 - 1996
Backer Spielvogel Bates 1983 - 1994
Bates USA (Backer & Spielvogel) 1984 - 1992
Education
Northwestern University 1974 — 1979
RJS CONSULT LLC 1998 - 2007
Hill Holiday 1999 - 1999
Young & Rubicam 1996 - 1998
Mullen 1994 - 1996
G2 Grey 1994 - 1996
Backer Spielvogel Bates 1983 - 1994
Bates USA (Backer & Spielvogel) 1984 - 1992
Education
Northwestern University 1974 — 1979
Gene Cooper's Backer Spielvogel Bates Experience 1988 - 1990
Job Director of Marketing at Dun & Bradstreet
Industry Marketing and Advertising
Experience
Dun & Bradstreet July 2013 - Present
CMD & Partners July 2001 - July 2013
SG&W June 1993 - July 2001
Adler Boschetto Peebles & Partners May 1992 - June 1993
Backer Spielvogel Bates 1988 - 1990
Skills
Microsoft Office, •Advertising, •Promotion, •Digital Marketing, •Social Media Marketing, •Event Marketing, •Brand Building, •Account Management, •New Business..., •Staff Management &..., •P&L Management, Marketing Communications, Management, Online Advertising, Social Media Marketing, Marketing, B2B, New Business Development, Email Marketing, Strategy, Advertising, Strategic Partnerships, Account Management, Market Planning, Digital Marketing
Education
Rider University 1982 — 1986
Bachelor's degree, Marketing
Dun & Bradstreet July 2013 - Present
CMD & Partners July 2001 - July 2013
SG&W June 1993 - July 2001
Adler Boschetto Peebles & Partners May 1992 - June 1993
Backer Spielvogel Bates 1988 - 1990
Skills
Microsoft Office, •Advertising, •Promotion, •Digital Marketing, •Social Media Marketing, •Event Marketing, •Brand Building, •Account Management, •New Business..., •Staff Management &..., •P&L Management, Marketing Communications, Management, Online Advertising, Social Media Marketing, Marketing, B2B, New Business Development, Email Marketing, Strategy, Advertising, Strategic Partnerships, Account Management, Market Planning, Digital Marketing
Education
Rider University 1982 — 1986
Bachelor's degree, Marketing
patricia berry's Backer Spielvogel Bates Experience 1988 - 1994
Job Strategic Planning Harrison and Star
Industry Marketing and Advertising
Experience
Harrison and Star April 2015 - Present
FCB September 2002 - April 2015
Draftfcb NY 2002 - July 2010
Ammirati & Puris 1994 - 2001
Backer Spielvogel Bates 1988 - 1994
Thomas J Lipton May 1987 - February 1988
American Consulting Corporation March 1984 - May 1987
William Esty Company September 1982 - February 1984
Skills
Customer Insight, Integrated Marketing, Creative Strategy, Marketing Strategy, Digital Strategy, Social Media Measurement, CRM, Brand Management, Strategy, Advertising
Education
Fordham Gabelli School of Business 1985 — 1988
MBA
Fordham University 1978 — 1982
BS, Marketing & Management
Harrison and Star April 2015 - Present
FCB September 2002 - April 2015
Draftfcb NY 2002 - July 2010
Ammirati & Puris 1994 - 2001
Backer Spielvogel Bates 1988 - 1994
Thomas J Lipton May 1987 - February 1988
American Consulting Corporation March 1984 - May 1987
William Esty Company September 1982 - February 1984
Skills
Customer Insight, Integrated Marketing, Creative Strategy, Marketing Strategy, Digital Strategy, Social Media Measurement, CRM, Brand Management, Strategy, Advertising
Education
Fordham Gabelli School of Business 1985 — 1988
MBA
Fordham University 1978 — 1982
BS, Marketing & Management
Grant Pace's Backer Spielvogel Bates Experience 1989 - 1995
Job Owner, Conover Tuttle Pace
Industry Marketing and Advertising
Experience
Conover Tuttle Pace 2005 - Present
Conover Tuttle (Conover Tuttle Pace) 2005 - Present
Doe Anderson 2003 - 2005
Mercury Advertising 1997 - 2005
Long Haymes Carr (now Mullen) 1999 - 2001
Long Haymes Carr Lintas 1999 - 2001
Mckinney & Silver 1995 - 1997
Backer Spielvogel Bates 1989 - 1995
DMBB 1986 - 1989
Skills
Brand Implementation, Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Interactive Advertising, Outdoor Advertising, Digital Marketing, Digital Media, Direct Mail, Art Direction, Brand Development, Email Marketing, Marketing Strategy, Concept Development, Brand Management, Copywriting, Social Media, Online Advertising, Social Media Marketing, Interactive Marketing, Brand Architecture, Direct Marketing, Marketing Communications, Typography, SEO, Corporate Branding, Digital Strategy, Branding & Identity, Corporate Identity, Online Marketing, Mobile Marketing
Education
Southern Methodist University 1980 — 1984
Conover Tuttle Pace 2005 - Present
Conover Tuttle (Conover Tuttle Pace) 2005 - Present
Doe Anderson 2003 - 2005
Mercury Advertising 1997 - 2005
Long Haymes Carr (now Mullen) 1999 - 2001
Long Haymes Carr Lintas 1999 - 2001
Mckinney & Silver 1995 - 1997
Backer Spielvogel Bates 1989 - 1995
DMBB 1986 - 1989
Skills
Brand Implementation, Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Interactive Advertising, Outdoor Advertising, Digital Marketing, Digital Media, Direct Mail, Art Direction, Brand Development, Email Marketing, Marketing Strategy, Concept Development, Brand Management, Copywriting, Social Media, Online Advertising, Social Media Marketing, Interactive Marketing, Brand Architecture, Direct Marketing, Marketing Communications, Typography, SEO, Corporate Branding, Digital Strategy, Branding & Identity, Corporate Identity, Online Marketing, Mobile Marketing
Education
Southern Methodist University 1980 — 1984
Gil Farley's Backer Spielvogel Bates Experience June 1989 - December 1989
Job Owner, RealMediaValue Company LLC
Industry Marketing and Advertising
Experience
RealMediaValue company January 2005 - Present
Schoenfeld & Partners LLC January 1997 - Present
Bates USA January 1990 - December 1996
Backer Spielvogel Bates June 1989 - December 1989
N.W. Ayer, Inc. 1988 - 1989
Cunningham & Walsh 1975 - 1989
Education
St. Francis College 1960 — 1961
RealMediaValue company January 2005 - Present
Schoenfeld & Partners LLC January 1997 - Present
Bates USA January 1990 - December 1996
Backer Spielvogel Bates June 1989 - December 1989
N.W. Ayer, Inc. 1988 - 1989
Cunningham & Walsh 1975 - 1989
Education
St. Francis College 1960 — 1961
Dave Kupiec's Backer Spielvogel Bates Experience 1987 - 1993
Job EVP at NCM
Industry Marketing and Advertising
Experience
National CineMedia LLC 2002 - Present
Men's Journal 1999 - 2002
Backer Spielvogel Bates 1987 - 1993
rumrill hoyt 1983 - 1986
Skills
Digital Media, Integrated Marketing
Education
Fordham University 1979 — 1983
National CineMedia LLC 2002 - Present
Men's Journal 1999 - 2002
Backer Spielvogel Bates 1987 - 1993
rumrill hoyt 1983 - 1986
Skills
Digital Media, Integrated Marketing
Education
Fordham University 1979 — 1983
Deborah Small-Augi's Backer Spielvogel Bates Experience April 1993 - May 1994
Job Brand Group Director at Horizon Media
Industry Marketing and Advertising
Experience
Self Employed February 2007 - Present
Horizon Media September 2011 - August 2013
The Media Kitchen November 1997 - February 2007
Ogilvy & Mather February 1996 - November 1997
Ammirati Puris Lintas May 1994 - February 1996
Backer Spielvogel Bates April 1993 - May 1994
Skills
Integrated Marketing, Media Buying, Media Planning, Budgets, Advertising, Digital Marketing
Education
University of Maryland College Park 1989 — 1992
BS, Human Ecology
Self Employed February 2007 - Present
Horizon Media September 2011 - August 2013
The Media Kitchen November 1997 - February 2007
Ogilvy & Mather February 1996 - November 1997
Ammirati Puris Lintas May 1994 - February 1996
Backer Spielvogel Bates April 1993 - May 1994
Skills
Integrated Marketing, Media Buying, Media Planning, Budgets, Advertising, Digital Marketing
Education
University of Maryland College Park 1989 — 1992
BS, Human Ecology
Kipp Monroe's Backer Spielvogel Bates Experience 1987 - 1994
Job Partner/Chief Creative Officer at WHITE
Industry Marketing and Advertising
Experience
WHITE September 2006 - Present
Waylon April 1995 - January 2007
Bates Worldwide February 1988 - March 1995
Backer Spielvogel Bates 1987 - 1994
Baker Spielvogel Bates 1987 - 1994
DMB&B 1985 - 1990
Fahlgren January 1982 - February 1985
Ohio Youth Comission 1978 - 1979
Skills
Creative Direction, Copywriting, Advertising, Television, Digital Marketing, Social Media, Creative Development, Interactive Marketing, Writing, Concept Development, Creative Strategy, Word, Microsoft Word, Integrated Marketing, Marketing Strategy, Direct Marketing, User Experience, Art Direction, Email Marketing, Marketing Communications, Digital Strategy, Interactive Advertising, Digital Media, Brand Development, Marketing, Web Design, SEO, Social Media Marketing, Outdoor Advertising, Direct Mail, Brand Management, Online Advertising, Corporate Branding, Radio, Adobe Creative Suite, Online Marketing, Relationship Marketing, Media Planning, Brand Awareness, Brochures, Facebook, Corporate Identity, Brand Architecture, Content Strategy, Mobile Marketing, Website Development, New Media, Media Buying, Creative Services, Branding & Identity
Education
The Ohio State University 1976 — 1980
B.A., School of Journalism
Oxford, New College 1978 — 1978
English Literature
WHITE September 2006 - Present
Waylon April 1995 - January 2007
Bates Worldwide February 1988 - March 1995
Backer Spielvogel Bates 1987 - 1994
Baker Spielvogel Bates 1987 - 1994
DMB&B 1985 - 1990
Fahlgren January 1982 - February 1985
Ohio Youth Comission 1978 - 1979
Skills
Creative Direction, Copywriting, Advertising, Television, Digital Marketing, Social Media, Creative Development, Interactive Marketing, Writing, Concept Development, Creative Strategy, Word, Microsoft Word, Integrated Marketing, Marketing Strategy, Direct Marketing, User Experience, Art Direction, Email Marketing, Marketing Communications, Digital Strategy, Interactive Advertising, Digital Media, Brand Development, Marketing, Web Design, SEO, Social Media Marketing, Outdoor Advertising, Direct Mail, Brand Management, Online Advertising, Corporate Branding, Radio, Adobe Creative Suite, Online Marketing, Relationship Marketing, Media Planning, Brand Awareness, Brochures, Facebook, Corporate Identity, Brand Architecture, Content Strategy, Mobile Marketing, Website Development, New Media, Media Buying, Creative Services, Branding & Identity
Education
The Ohio State University 1976 — 1980
B.A., School of Journalism
Oxford, New College 1978 — 1978
English Literature
Cathy Sagansky's Backer Spielvogel Bates Experience 1985 - 1995
Job Strategic Planning & Market Research Consultant
Industry Marketing and Advertising
Experience
Ogilvy CommonHealth Worldwide December 2009 - Present
Dentsu America April 2007 - February 2009
Marketing and Advertising 1997 - 2007
Backer Spielvogel Bates 1985 - 1995
Skills
Customer Insight, Integrated Marketing, Market Research, Advertising, Strategic Planning, Strategy, Corporate Branding, B2B, Marketing Research, Digital Marketing, Brand Development, Digital Strategy, Brand Architecture, Direct Marketing, Brand Management, Marketing Strategy
Education
Pace University
MBA
University of Wisconsin-Madison
BBA, Business
Ogilvy CommonHealth Worldwide December 2009 - Present
Dentsu America April 2007 - February 2009
Marketing and Advertising 1997 - 2007
Backer Spielvogel Bates 1985 - 1995
Skills
Customer Insight, Integrated Marketing, Market Research, Advertising, Strategic Planning, Strategy, Corporate Branding, B2B, Marketing Research, Digital Marketing, Brand Development, Digital Strategy, Brand Architecture, Direct Marketing, Brand Management, Marketing Strategy
Education
Pace University
MBA
University of Wisconsin-Madison
BBA, Business
Erik Wennerod's Backer Spielvogel Bates Experience 1987 - 1991
Job Strategy Director at Underline Communications
Industry Marketing and Advertising
Experience
Underline Communications May 2015 - Present
KBS+ September 2006 - Present
DraftFCB 1996 - 2006
Greenstone Roberts 1994 - 1996
Backer Spielvogel Bates 1987 - 1991
Ogilvy 1986 - 1987
Skills
Digital Marketing, Direct Mail, Digital Strategy, Integrated Marketing, Strategic Planning, Mobile Marketing, Analytics, CRM, Advertising, Direct Marketing, Marketing Strategy, Relationship Marketing, SEO, Online Advertising, Interactive Marketing, Creative Direction, Brand Development, Business Development, Customer Acquisition, Online Marketing, Creative Strategy, Tree Identification, Rich Media, Strategy, Return on Investment, Marketing Mix Modeling, Database Marketing, Email Marketing, Digital Media
Education
Fairleigh Dickinson University-Metropolitan Campus 1988 — 1991
MBA, Marketing
State University of New York College at Oneonta 1982 — 1986
Bachelor of Science (BS), Business Economics
Underline Communications May 2015 - Present
KBS+ September 2006 - Present
DraftFCB 1996 - 2006
Greenstone Roberts 1994 - 1996
Backer Spielvogel Bates 1987 - 1991
Ogilvy 1986 - 1987
Skills
Digital Marketing, Direct Mail, Digital Strategy, Integrated Marketing, Strategic Planning, Mobile Marketing, Analytics, CRM, Advertising, Direct Marketing, Marketing Strategy, Relationship Marketing, SEO, Online Advertising, Interactive Marketing, Creative Direction, Brand Development, Business Development, Customer Acquisition, Online Marketing, Creative Strategy, Tree Identification, Rich Media, Strategy, Return on Investment, Marketing Mix Modeling, Database Marketing, Email Marketing, Digital Media
Education
Fairleigh Dickinson University-Metropolitan Campus 1988 — 1991
MBA, Marketing
State University of New York College at Oneonta 1982 — 1986
Bachelor of Science (BS), Business Economics
Nancy Adler's Backer Spielvogel Bates Experience 1986 - 1994
Job Managing Director Head of Global Communications and Marketing
Industry Financial Services
Experience
Institutional Shareholder Services September 2013 - Present
Crain's New York Business February 2013 - September 2013
University of North Carolina at Chapel Hill October 2010 - February 2013
TouchTunes Interactive Networks January 2010 - October 2010
Crain Communications 2007 - 2009
Dow Jones 1998 - 2007
National Broadcasting Company 1994 - 1998
Backer Spielvogel bates 1986 - 1994
Skills
Team Leadership, Direct Marketing, Digital Marketing, Advertising, Strategy, New Media, Public Speaking, Digital Media, Marketing, Leadership, Management, Social Media, Sales, Strategic Leadership, Sales Operations, Advertising Sales, Integrated Marketing, Content Strategy
Education
Queens College
Institutional Shareholder Services September 2013 - Present
Crain's New York Business February 2013 - September 2013
University of North Carolina at Chapel Hill October 2010 - February 2013
TouchTunes Interactive Networks January 2010 - October 2010
Crain Communications 2007 - 2009
Dow Jones 1998 - 2007
National Broadcasting Company 1994 - 1998
Backer Spielvogel bates 1986 - 1994
Skills
Team Leadership, Direct Marketing, Digital Marketing, Advertising, Strategy, New Media, Public Speaking, Digital Media, Marketing, Leadership, Management, Social Media, Sales, Strategic Leadership, Sales Operations, Advertising Sales, Integrated Marketing, Content Strategy
Education
Queens College
Alan Lubash's Backer Spielvogel Bates Experience 1988 - 1993
Job Account Executive at Telerep
Industry Broadcast Media
Experience
Telerep July 2014 - Present
Telerep May 2008 - Present
Katz Media Group June 1998 - May 2008
Lubash Fabrics Inc. 1993 - June 1998
Backer Spielvogel Bates 1988 - 1993
Skills
Advertising, Digital Marketing, Media Buying, Integrated Marketing, Digital Media, Media Sales, Nielsen, Radio, Online Advertising, Advertising Sales, Media Planning, Broadcast, Media Strategy, Mobile Marketing, Television, New Media, Sales, Social Media Marketing
Education
University of Maryland College Park 1982 — 1986
BS
Northeastern University
Telerep July 2014 - Present
Telerep May 2008 - Present
Katz Media Group June 1998 - May 2008
Lubash Fabrics Inc. 1993 - June 1998
Backer Spielvogel Bates 1988 - 1993
Skills
Advertising, Digital Marketing, Media Buying, Integrated Marketing, Digital Media, Media Sales, Nielsen, Radio, Online Advertising, Advertising Sales, Media Planning, Broadcast, Media Strategy, Mobile Marketing, Television, New Media, Sales, Social Media Marketing
Education
University of Maryland College Park 1982 — 1986
BS
Northeastern University
Brett Singleton's Backer Spielvogel Bates Experience 1989 - 1992
Job Director of Marketing at STL Ballpark Village
Industry Marketing and Advertising
Experience
STL Ballpark Village January 2015 - Present
Concordia Publishing House August 2010 - January 2015
Central Missouri Pizza November 2008 - August 2010
ANHEUSER-BUSCH, INC 2003 - 2007
ANHEUSER-BUSCH, INC 2001 - 2003
ANHEUSER-BUSCH, INC. 1999 - 2001
ANHEUSER-BUSCH, INC. 1996 - 1999
ANHEUSER-BUSCH, INC. 1992 - 1996
BACKER SPIELVOGEL BATES 1989 - 1992
KETCHUM COMMUNICATIONS 1988 - 1989
Skills
Negotiation, Brand Management, Marketing, Creative Direction, Direct Mail, Budgets, Brand Development, Strategic Planning, Direct Marketing, Sales, Marketing Strategy, Media Planning, Account Management, Marketing Communications, Sales Promotion, Retail, Training, New Business Development, Email Marketing, Marketing Management, Advertising, Market Planning, Competitive Analysis, Relationship Marketing, Integrated Marketing, Management, Consumer Products, Social Media Marketing, Sales Management, Social Media, Leadership, Customer Insight, Sales Operations, Digital Marketing, Cross-functional Team..., Strategy, Market Research, Online Marketing, Event Management
Education
The University of Kansas 1980 — 1984
Bachelor of Sciences, Advertising Major - School of Journalism
STL Ballpark Village January 2015 - Present
Concordia Publishing House August 2010 - January 2015
Central Missouri Pizza November 2008 - August 2010
ANHEUSER-BUSCH, INC 2003 - 2007
ANHEUSER-BUSCH, INC 2001 - 2003
ANHEUSER-BUSCH, INC. 1999 - 2001
ANHEUSER-BUSCH, INC. 1996 - 1999
ANHEUSER-BUSCH, INC. 1992 - 1996
BACKER SPIELVOGEL BATES 1989 - 1992
KETCHUM COMMUNICATIONS 1988 - 1989
Skills
Negotiation, Brand Management, Marketing, Creative Direction, Direct Mail, Budgets, Brand Development, Strategic Planning, Direct Marketing, Sales, Marketing Strategy, Media Planning, Account Management, Marketing Communications, Sales Promotion, Retail, Training, New Business Development, Email Marketing, Marketing Management, Advertising, Market Planning, Competitive Analysis, Relationship Marketing, Integrated Marketing, Management, Consumer Products, Social Media Marketing, Sales Management, Social Media, Leadership, Customer Insight, Sales Operations, Digital Marketing, Cross-functional Team..., Strategy, Market Research, Online Marketing, Event Management
Education
The University of Kansas 1980 — 1984
Bachelor of Sciences, Advertising Major - School of Journalism
William gumpper's Backer Spielvogel Bates Experience October 1985 - September 1997
Job creative director at jwt new york
Industry Marketing and Advertising
Experience
jwt new york creative directorJWT2003 - Present
JWT 2003 - Present
J. Walter Thompson 2001 - Present
Backer Spielvogel Bates October 1985 - September 1997
Backer Spielvogel Bates Advertising Inc.: New York, NY 1988 - 1996
Backer Spielvogel Bates (NY) 1985 - 1995
Education
Saint Michael's College
ba
jwt new york creative directorJWT2003 - Present
JWT 2003 - Present
J. Walter Thompson 2001 - Present
Backer Spielvogel Bates October 1985 - September 1997
Backer Spielvogel Bates Advertising Inc.: New York, NY 1988 - 1996
Backer Spielvogel Bates (NY) 1985 - 1995
Education
Saint Michael's College
ba
Joe Sajbel's Backer Spielvogel Bates Experience November 1990 - April 1991
Job Regional Account Director at RPA
Industry Marketing and Advertising
Experience
Rubin Postaer & Associates April 1994 - Present
Asher Gould Advertising April 1991 - February 1994
Backer Spielvogel Bates November 1990 - April 1991
Rubin Postaer and Associates, Los Angeles, CA March 1989 - October 1990
Reiser Williams deYong / NW Ayer / dGWB Advertising April 1985 - March 1989
Skills
Advertising, Creative Strategy, Television, Sponsorship, Marketing, Integrated Marketing, Interactive Marketing, Online Advertising, Mobile Marketing, Market Research, Strategic Planning, Media Planning, Outdoor Advertising, Media Buying, Digital Strategy, Interactive Advertising, Digital Marketing, Email Marketing, Radio, New Media, Social Media Marketing
Education
Ball State University 1983 — 1985
MA Journalism, Advertising Emphasis
Colorado State University-Pueblo 1980 — 1983
BS, Mass Communications
Rubin Postaer & Associates April 1994 - Present
Asher Gould Advertising April 1991 - February 1994
Backer Spielvogel Bates November 1990 - April 1991
Rubin Postaer and Associates, Los Angeles, CA March 1989 - October 1990
Reiser Williams deYong / NW Ayer / dGWB Advertising April 1985 - March 1989
Skills
Advertising, Creative Strategy, Television, Sponsorship, Marketing, Integrated Marketing, Interactive Marketing, Online Advertising, Mobile Marketing, Market Research, Strategic Planning, Media Planning, Outdoor Advertising, Media Buying, Digital Strategy, Interactive Advertising, Digital Marketing, Email Marketing, Radio, New Media, Social Media Marketing
Education
Ball State University 1983 — 1985
MA Journalism, Advertising Emphasis
Colorado State University-Pueblo 1980 — 1983
BS, Mass Communications
Doug Tenaglia's Backer Spielvogel Bates Experience July 1985 - October 1989
Job Creative Director/Copy Director
Industry Marketing and Advertising
Experience
Alcone June 2014 - August 2014
Colangelo Synergy Marketing November 2013 - July 2014
Ryan Partnership April 2014 - May 2014
The Voice LLC March 2014 - April 2014
IN Marketing December 2006 - October 2013
North Castle Partners March 1993 - August 2006
Wunderman Wordwide January 1990 - May 1991
Backer Spielvogel Bates July 1985 - October 1989
Skills
Brand Architecture, Brand Development, Direct Marketing, Creative Strategy, Pre-press, Creative Direction, Advertising, Shopper Marketing, Copywriting, Art Direction, Typography, Concept Development, Interactive Advertising, Integrated Marketing, Interactive Marketing, Direct Mail, Corporate Identity, Corporate Branding, Branding & Identity, Creative Services, Creative Problem Solving, Marketing, Brochures, Logo Design, Relationship Marketing, Digital Marketing, Collateral, Content Strategy, Digital Media, Brand Management, Video, Brand Awareness, Television
Education
University of Southern California
Bachelor of Arts (B.A.), Cinema
School of Visual Arts
Advertising
Alcone June 2014 - August 2014
Colangelo Synergy Marketing November 2013 - July 2014
Ryan Partnership April 2014 - May 2014
The Voice LLC March 2014 - April 2014
IN Marketing December 2006 - October 2013
North Castle Partners March 1993 - August 2006
Wunderman Wordwide January 1990 - May 1991
Backer Spielvogel Bates July 1985 - October 1989
Skills
Brand Architecture, Brand Development, Direct Marketing, Creative Strategy, Pre-press, Creative Direction, Advertising, Shopper Marketing, Copywriting, Art Direction, Typography, Concept Development, Interactive Advertising, Integrated Marketing, Interactive Marketing, Direct Mail, Corporate Identity, Corporate Branding, Branding & Identity, Creative Services, Creative Problem Solving, Marketing, Brochures, Logo Design, Relationship Marketing, Digital Marketing, Collateral, Content Strategy, Digital Media, Brand Management, Video, Brand Awareness, Television
Education
University of Southern California
Bachelor of Arts (B.A.), Cinema
School of Visual Arts
Advertising
Felicia Ferber Porretto's Backer Spielvogel Bates Experience 1984 - 1989
Job President, PA at Reform Temple of Forest Hills
Industry Marketing and Advertising
Experience
Conde Nast December 2004 - 2012
Mediacom 1994 - 2004
Campbell Mithun Esty - New York 1992 - 1994
Geer DuBois 1989 - 1992
DeWitt Media 1989 - 1989
Backer Spielvogel Bates 1984 - 1989
Skills
Media Planning, Digital Media, Digital Strategy, Integrated Marketing, Magazines, Cross-platform..., Online Advertising, Mobile Marketing, Marketing Communications, Media Strategy, Advertising, Digital Marketing, Media Buying, Interactive Marketing, Strategy, New Media, Social Media, Cross Media Marketing, Social Media Marketing, Media Sales, Print Media Sales, Content Strategy, Publishing, Content Development, Marketing, Advertising Sales, Sponsorship, Newspapers
Education
Pace University - Lubin School of Business
State University of New York College at Buffalo
Conde Nast December 2004 - 2012
Mediacom 1994 - 2004
Campbell Mithun Esty - New York 1992 - 1994
Geer DuBois 1989 - 1992
DeWitt Media 1989 - 1989
Backer Spielvogel Bates 1984 - 1989
Skills
Media Planning, Digital Media, Digital Strategy, Integrated Marketing, Magazines, Cross-platform..., Online Advertising, Mobile Marketing, Marketing Communications, Media Strategy, Advertising, Digital Marketing, Media Buying, Interactive Marketing, Strategy, New Media, Social Media, Cross Media Marketing, Social Media Marketing, Media Sales, Print Media Sales, Content Strategy, Publishing, Content Development, Marketing, Advertising Sales, Sponsorship, Newspapers
Education
Pace University - Lubin School of Business
State University of New York College at Buffalo
Fran Schoenfeld's Backer Spielvogel Bates Experience July 1990 - April 1992
Job Account Executive at Stanford Group Inc
Industry Marketing and Advertising
Experience
Stanford Group Inc February 2008 - February 2009
Brune & Richard LLP November 2006 - January 2008
Catholic Charities of the Archdiocese of New York December 2005 - August 2006
Fordham Law School January 2003 - May 2005
Freelance April 2000 - December 2002
American Express January 1993 - December 1999
Backer Spielvogel Bates July 1990 - April 1992
Skills
Management, Advertising, Fundraising, Direct Marketing, Direct Mail, Creative Direction, Strategic Planning
Education
Fairleigh Dickinson University
Paralegal Studies
Rutgers University-New Brunswick
B.A., Psychology
Stanford Group Inc February 2008 - February 2009
Brune & Richard LLP November 2006 - January 2008
Catholic Charities of the Archdiocese of New York December 2005 - August 2006
Fordham Law School January 2003 - May 2005
Freelance April 2000 - December 2002
American Express January 1993 - December 1999
Backer Spielvogel Bates July 1990 - April 1992
Skills
Management, Advertising, Fundraising, Direct Marketing, Direct Mail, Creative Direction, Strategic Planning
Education
Fairleigh Dickinson University
Paralegal Studies
Rutgers University-New Brunswick
B.A., Psychology
Carey Schulte's Backer Spielvogel Bates Experience May 1988 - November 1989
Job Marketing Executive
Industry Marketing and Advertising
Experience
DHX Advertising November 2008 - April 2012
DHX Advertising October 2000 - June 2005
The Business Journal September 1994 - September 2000
Hilton Hotels Corporation January 1990 - September 1994
Backer Spielvogel Bates May 1988 - November 1989
Lord Geller Federico Einstein December 1985 - May 1988
Skills
Integrated Marketing..., Business Development, Digital Strategy, Email Marketing, Media Strategy,..., Social Media Marketing, Direct Marketing, Project Management, Budgeting, Relationship Marketing, Integrated Marketing
Education
San Diego State University-California State University 1980 — 1984
Bachelor of Science, Marketing
DHX Advertising November 2008 - April 2012
DHX Advertising October 2000 - June 2005
The Business Journal September 1994 - September 2000
Hilton Hotels Corporation January 1990 - September 1994
Backer Spielvogel Bates May 1988 - November 1989
Lord Geller Federico Einstein December 1985 - May 1988
Skills
Integrated Marketing..., Business Development, Digital Strategy, Email Marketing, Media Strategy,..., Social Media Marketing, Direct Marketing, Project Management, Budgeting, Relationship Marketing, Integrated Marketing
Education
San Diego State University-California State University 1980 — 1984
Bachelor of Science, Marketing
Randi Edelman, (Kalb)'s Backer Spielvogel Bates Experience 1989 - 1993
Job Researcher at Career Management Associates
Industry Retail
Experience
Career Management Associates Account ManagerEdgell Communications1999 - 2002
Venture Direct Worldwide 1997 - 1999
Abraham & Straus 1995 - 1996
Backer Spielvogel Bates 1989 - 1993
Education
University of Maryland College Park 1984 — 1988
B.A., RTVF
Career Management Associates Account ManagerEdgell Communications1999 - 2002
Venture Direct Worldwide 1997 - 1999
Abraham & Straus 1995 - 1996
Backer Spielvogel Bates 1989 - 1993
Education
University of Maryland College Park 1984 — 1988
B.A., RTVF
Connie Ponari's Backer Spielvogel Bates Experience February 1991 - August 1994
Job Group Account Director at TAXI
Industry Marketing and Advertising
Experience
TAXI June 2015 - Present
PALM + HAVAS August 2013 - April 2015
Sid Lee November 2010 - January 2013
BBDO Montreal December 2009 - October 2010
Sid Lee September 2008 - July 2009
Sid Lee July 2005 - September 2008
Palm Arnold July 2002 - July 2005
Armada Bates August 1994 - July 2002
Backer Spielvogel Bates February 1991 - August 1994
Skills
Advertising, Digital Strategy, Public Relations, Integrated Marketing, Strategy, Digital Marketing, Marketing Strategy, Sponsorship
Education
Concordia University
BA, Major in Psychology / Minor in Marketing
TAXI June 2015 - Present
PALM + HAVAS August 2013 - April 2015
Sid Lee November 2010 - January 2013
BBDO Montreal December 2009 - October 2010
Sid Lee September 2008 - July 2009
Sid Lee July 2005 - September 2008
Palm Arnold July 2002 - July 2005
Armada Bates August 1994 - July 2002
Backer Spielvogel Bates February 1991 - August 1994
Skills
Advertising, Digital Strategy, Public Relations, Integrated Marketing, Strategy, Digital Marketing, Marketing Strategy, Sponsorship
Education
Concordia University
BA, Major in Psychology / Minor in Marketing
Marie Perriard's Backer Spielvogel Bates Experience 1989 - 1992
Job Brand Strategy for Sustainable Leadership
Industry Management Consulting
Experience
SUSTAINABLE BRANDS produced by SUSTAINABLE LIFE MEDIA January 2011 - Present
PRESIDIO GRADUATE SCHOOL 2008 - 2010
LAUREL HILL NURSERY SCHOOL 2004 - 2007
WELLS FARGO BANK February 2000 - August 2000
LANDOR ASSOCIATES 1997 - 2000
SUPERCUTS, INC. 1994 - 1997
JOEL GOLDSTEIN MARKETING COMMUNICATIONS 1992 - 1994
BACKER SPIELVOGEL BATES 1989 - 1992
Skills
Strategy, Corporate Social..., Marketing Strategy, Sustainability..., Brand Development, Integrated Marketing, Marketing, Corporate Communications, Sustainable Business, Strategic Planning, Marketing Communications, Sustainability
Education
Presidio Graduate School 2008 — 2010
MBA
University of Illinois at Urbana-Champaign
BS
SUSTAINABLE BRANDS produced by SUSTAINABLE LIFE MEDIA January 2011 - Present
PRESIDIO GRADUATE SCHOOL 2008 - 2010
LAUREL HILL NURSERY SCHOOL 2004 - 2007
WELLS FARGO BANK February 2000 - August 2000
LANDOR ASSOCIATES 1997 - 2000
SUPERCUTS, INC. 1994 - 1997
JOEL GOLDSTEIN MARKETING COMMUNICATIONS 1992 - 1994
BACKER SPIELVOGEL BATES 1989 - 1992
Skills
Strategy, Corporate Social..., Marketing Strategy, Sustainability..., Brand Development, Integrated Marketing, Marketing, Corporate Communications, Sustainable Business, Strategic Planning, Marketing Communications, Sustainability
Education
Presidio Graduate School 2008 — 2010
MBA
University of Illinois at Urbana-Champaign
BS
Joan Ces's Backer Spielvogel Bates Experience 1986 - 1989
Job Advertising Media Planning & Consultation Specialist
Industry Marketing and Advertising
Experience
The Media Dept., Inc. January 1997 - 2012
The Media Shop 1990 - 1996
Backer Spielvogel Bates 1986 - 1989
DMB&B 1981 - 1986
Skills
Media Planning, Advertising, Marketing Communications, Integrated Marketing, Marketing Strategy, Public Relations, Direct Marketing, Copywriting, Creative Direction, Brand Development, Media Buying, Licensed Life & Health..., Digital Strategy
Education
University of Missouri-Columbia 1977 — 1981
BJ, Journalism/Advertising
The Media Dept., Inc. January 1997 - 2012
The Media Shop 1990 - 1996
Backer Spielvogel Bates 1986 - 1989
DMB&B 1981 - 1986
Skills
Media Planning, Advertising, Marketing Communications, Integrated Marketing, Marketing Strategy, Public Relations, Direct Marketing, Copywriting, Creative Direction, Brand Development, Media Buying, Licensed Life & Health..., Digital Strategy
Education
University of Missouri-Columbia 1977 — 1981
BJ, Journalism/Advertising
Louise Draper Gaumond's Backer Spielvogel Bates Experience 1983 - 1992
Job
Industry Marketing and Advertising
Experience
Backer Spielvogel Bates 1983 - 1992
Education
Connecticut College 1977 — 1981
Bachelor of Arts (BA)
Backer Spielvogel Bates 1983 - 1992
Education
Connecticut College 1977 — 1981
Bachelor of Arts (BA)
Paula Girardi's Backer Spielvogel Bates Experience 1991 - 1994
Job US Brand Building, Consumer Market Insights, Skin Cleansing & Care at Unilever
Industry Market Research
Experience
Unilever March 2014 - Present
Unilever 2011 - Present
Girardi Consulting 2005 - January 2011
Colgate Palmolive 1995 - 2005
Reckitt Benckiser 1994 - 1995
Backer Spielvogel Bates 1991 - 1994
Skills
FMCG, Customer Insight, Segmentation, Brand Equity, Marketing Research, Shopper Marketing, Consumer Behaviour, Market Research, Consumer Products, Qualitative Research, Business Insights, Consumer Insight, Competitive Analysis, Global Marketing, Quantitative Research, Competitive Intelligence, Brand Management, Marketing Strategy, Advertising Research, Focus Groups, Strategic Thinking, Product Innovation, Marketing Communications, Brand Architecture, Personal Care, Nielsen, Strategy, Brand Development, Market Planning, Analytics, International Marketing, Trade Marketing, Questionnaire Design, Insight Generation, Market Analysis, Marketing Management, IRI, Market Intelligence, Pricing Strategy, Positioning
Education
Baruch College, City University of New York (CUNY) 1991 — 1996
MBA
University of Massachusetts Lowell 1987 — 1991
BS, Marketing
Pace University - Lubin School of Business
Pace University - Lubin School of Business
Pace University - Lubin School of Business
Unilever March 2014 - Present
Unilever 2011 - Present
Girardi Consulting 2005 - January 2011
Colgate Palmolive 1995 - 2005
Reckitt Benckiser 1994 - 1995
Backer Spielvogel Bates 1991 - 1994
Skills
FMCG, Customer Insight, Segmentation, Brand Equity, Marketing Research, Shopper Marketing, Consumer Behaviour, Market Research, Consumer Products, Qualitative Research, Business Insights, Consumer Insight, Competitive Analysis, Global Marketing, Quantitative Research, Competitive Intelligence, Brand Management, Marketing Strategy, Advertising Research, Focus Groups, Strategic Thinking, Product Innovation, Marketing Communications, Brand Architecture, Personal Care, Nielsen, Strategy, Brand Development, Market Planning, Analytics, International Marketing, Trade Marketing, Questionnaire Design, Insight Generation, Market Analysis, Marketing Management, IRI, Market Intelligence, Pricing Strategy, Positioning
Education
Baruch College, City University of New York (CUNY) 1991 — 1996
MBA
University of Massachusetts Lowell 1987 — 1991
BS, Marketing
Pace University - Lubin School of Business
Pace University - Lubin School of Business
Pace University - Lubin School of Business