BALR. is a Dutch brand founded in 2013 by professional football players Demy de Zeeuw, Eljero Elia, Gregory van der Wiel and internet entrepreneurs Ralph de Geus and Juul Manders. De Zeeuw came up with the concept during one of his long car trips when he played for FC Spartak Moscow in Russia. Founded: 2013 Headquarters: Alkmaar, Netherlands Type of business: BV Founders: Demy de Zeeuw, Ralph de Geus, Juul Manders Key people: Demy de Zeeuw, Eljero Elia, Gregory van der Wiel

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