BASES, The Nielsen Company
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BASES, The Nielsen Company Employees
Employee
Years
Job
Industry
Erin Weinland Erin Weinland's BASES, The Nielsen Company Experience September 2007 - February 2009
Job Senior Manager, Consumer & Customer Insights
Industry Market Research
Experience
WestRock Company December 2012 - Present
NuVista Strategies, Inc. February 2010 - September 2012
M/A/R/C Research August 2009 - February 2010
BASES - The Nielsen Company September 2007 - February 2009
BASES - The Nielsen Company February 2007 - September 2007
BASES September 1997 - February 2007
Skills
Forecasting, Market Structure, Customer Insight, Segmentation, Marketing Research, Brand Equity, Market Research, Quantitative Research, Consumer Behaviour, Analytics, FMCG, Nielsen, Shopper Marketing, Competitive Intelligence, Advertising Research, New Product Development, Strategic Brand..., Innovation, Pharmaceutical Industry, Superior Client Service, Pricing, Conjoint Analysis, Shopper Insights, Portfolio Management, Growth Strategies, Product Development, Consumer Insight, Qualitative Research, Marketing Strategy, Product Management, CRM, Focus Groups, Business Development, Business Insights
Education
Northwestern University - Kellogg School of Management 2002 — 2004
MBA, Marketing
Virginia Polytechnic Institute and State University - Pamplin College of Business 1994 — 1997
B.S., Marketing
Thomas Jefferson High School for Science & Technology
WestRock Company December 2012 - Present
NuVista Strategies, Inc. February 2010 - September 2012
M/A/R/C Research August 2009 - February 2010
BASES - The Nielsen Company September 2007 - February 2009
BASES - The Nielsen Company February 2007 - September 2007
BASES September 1997 - February 2007
Skills
Forecasting, Market Structure, Customer Insight, Segmentation, Marketing Research, Brand Equity, Market Research, Quantitative Research, Consumer Behaviour, Analytics, FMCG, Nielsen, Shopper Marketing, Competitive Intelligence, Advertising Research, New Product Development, Strategic Brand..., Innovation, Pharmaceutical Industry, Superior Client Service, Pricing, Conjoint Analysis, Shopper Insights, Portfolio Management, Growth Strategies, Product Development, Consumer Insight, Qualitative Research, Marketing Strategy, Product Management, CRM, Focus Groups, Business Development, Business Insights
Education
Northwestern University - Kellogg School of Management 2002 — 2004
MBA, Marketing
Virginia Polytechnic Institute and State University - Pamplin College of Business 1994 — 1997
B.S., Marketing
Thomas Jefferson High School for Science & Technology
Therese Glennon's BASES, The Nielsen Company Experience 1990 - 1997
Job Global Customer Insights at Sanofi
Industry Marketing and Advertising
Experience
Sanofi November 2014 - Present
Nielsen Company April 2014 - October 2014
Nielsen July 2013 - April 2014
The Nielsen Company June 2011 - July 2013
The Nielsen Company 2004 - June 2011
Bristol-Myers Squibb 1999 - 2004
Merck, Merial Animal Health 1997 - 1999
BASES, The Nielsen Company 1990 - 1997
Skills
Marketing Strategy, Brand Innovation, Leadership Development, Positioning, Forecasting, Segmentation, Customer Insight, Market Research, Marketing Research, Analytics, Competitive Intelligence, FMCG, Quantitative Research, Brand Equity, Business Insights, Strategy, Consumer Behaviour, Management Consulting, Market Analysis, Brand Management, Management, Primary Research
Education
Rutgers, The State University of New Jersey-Newark 1991 — 1998
MBA, Marketing
Drew University 1986 — 1990
BA, Math
Sanofi November 2014 - Present
Nielsen Company April 2014 - October 2014
Nielsen July 2013 - April 2014
The Nielsen Company June 2011 - July 2013
The Nielsen Company 2004 - June 2011
Bristol-Myers Squibb 1999 - 2004
Merck, Merial Animal Health 1997 - 1999
BASES, The Nielsen Company 1990 - 1997
Skills
Marketing Strategy, Brand Innovation, Leadership Development, Positioning, Forecasting, Segmentation, Customer Insight, Market Research, Marketing Research, Analytics, Competitive Intelligence, FMCG, Quantitative Research, Brand Equity, Business Insights, Strategy, Consumer Behaviour, Management Consulting, Market Analysis, Brand Management, Management, Primary Research
Education
Rutgers, The State University of New Jersey-Newark 1991 — 1998
MBA, Marketing
Drew University 1986 — 1990
BA, Math
Laszlo Tikk's BASES, The Nielsen Company Experience May 2007 - October 2008
Job Senior Innovation Manager at Kroger
Industry Retail
Experience
Kroger February 2014 - Present
Amazon June 2013 - February 2014
HJ Heinz January 2013 - June 2013
HJ Heinz February 2010 - January 2013
HJ Heinz November 2009 - February 2010
HJ Heinz October 2008 - October 2009
BASES The Nielsen Company May 2007 - October 2008
Ipsos ASI October 2006 - May 2007
AC Nielsen BASES November 2001 - October 2006
Skills
Marketing Management, Marketing Strategy, Go-to-market Strategy, Consumer Marketing, Strategic Planning, Product Innovation, Idea Generation, Innovation Management, Introducing New Products, Marketing Research, New Product..., Market Analysis, Development of..., Competitive Analysis, Integrated Marketing..., Innovation Consulting, Consumer Insight, Customer Insight, Consumer Behaviour, Market Research, Nielsen, Analytics, Shopper Marketing, Brand Equity, Segmentation, Quantitative Research, Quantitative Analytics, Qualitative Research, Advertising Research, FMCG, Consumer Products, Consumer Goods, CPG Industry, E-commerce, Demand Forecasting, Consumer Packaged Goods..., Focus Groups, P&L Management, Product Development, Positioning, Brand Management, Cross-functional Team..., Digital Marketing, Brand Architecture, Integrated Marketing
Education
Robert Morris University 2009 — 2009
M.B.A., Business Administration and Management, General
Indiana University - Kelley School of Business 1997 — 2001
Bachelor of Science (B.S.), Business Administration and Management, General
Kroger February 2014 - Present
Amazon June 2013 - February 2014
HJ Heinz January 2013 - June 2013
HJ Heinz February 2010 - January 2013
HJ Heinz November 2009 - February 2010
HJ Heinz October 2008 - October 2009
BASES The Nielsen Company May 2007 - October 2008
Ipsos ASI October 2006 - May 2007
AC Nielsen BASES November 2001 - October 2006
Skills
Marketing Management, Marketing Strategy, Go-to-market Strategy, Consumer Marketing, Strategic Planning, Product Innovation, Idea Generation, Innovation Management, Introducing New Products, Marketing Research, New Product..., Market Analysis, Development of..., Competitive Analysis, Integrated Marketing..., Innovation Consulting, Consumer Insight, Customer Insight, Consumer Behaviour, Market Research, Nielsen, Analytics, Shopper Marketing, Brand Equity, Segmentation, Quantitative Research, Quantitative Analytics, Qualitative Research, Advertising Research, FMCG, Consumer Products, Consumer Goods, CPG Industry, E-commerce, Demand Forecasting, Consumer Packaged Goods..., Focus Groups, P&L Management, Product Development, Positioning, Brand Management, Cross-functional Team..., Digital Marketing, Brand Architecture, Integrated Marketing
Education
Robert Morris University 2009 — 2009
M.B.A., Business Administration and Management, General
Indiana University - Kelley School of Business 1997 — 2001
Bachelor of Science (B.S.), Business Administration and Management, General
Melissa Tooley Melissa Tooley's BASES, The Nielsen Company Experience August 1999 - January 2005
Job Education Policy Analyst
Industry Public Policy
Experience
New America Foundation October 2013 - Present
Education Trust September 2011 - October 2013
Children's Home + Aid February 2011 - June 2011
Chicago Public Schools April 2010 - February 2011
White House Domestic Policy Council June 2010 - August 2010
The Institute for College Access and Success (TICAS) June 2008 - September 2009
Donordigital July 2007 - June 2008
Epilepsy Foundation of New York City February 2005 - February 2006
Epilepsy Foundation of New York City January 2005 - February 2006
BASES, the Nielsen Company August 1999 - January 2005
Skills
Policy Analysis, Community Outreach, Program Development, Non-profits, Program Evaluation, Qualitative Research, Policy, Data Analysis, Research, Grants, Program Management, Editing, Public Policy, Grant Writing, Public Speaking, Leadership, Coalitions, Volunteer Management, Analysis, Strategic Planning, Community Organizing, Event Planning, SPSS, Strategic Communications, Legislative Relations, Government, Legislation, Report Writing, Statistics, Strategy, Education Policy, Grassroots Organizing, Survey Design, Project Management, Nonprofits, Stata, Higher Education, Politics, Research Design, Survey Research, Quantitative Research, Policy Research
Education
University of Chicago 2009 — 2011
Master of Public Policy
Drew University 1995 — 1999
BA, Psychology, Sociology, Women's Studies
New America Foundation October 2013 - Present
Education Trust September 2011 - October 2013
Children's Home + Aid February 2011 - June 2011
Chicago Public Schools April 2010 - February 2011
White House Domestic Policy Council June 2010 - August 2010
The Institute for College Access and Success (TICAS) June 2008 - September 2009
Donordigital July 2007 - June 2008
Epilepsy Foundation of New York City February 2005 - February 2006
Epilepsy Foundation of New York City January 2005 - February 2006
BASES, the Nielsen Company August 1999 - January 2005
Skills
Policy Analysis, Community Outreach, Program Development, Non-profits, Program Evaluation, Qualitative Research, Policy, Data Analysis, Research, Grants, Program Management, Editing, Public Policy, Grant Writing, Public Speaking, Leadership, Coalitions, Volunteer Management, Analysis, Strategic Planning, Community Organizing, Event Planning, SPSS, Strategic Communications, Legislative Relations, Government, Legislation, Report Writing, Statistics, Strategy, Education Policy, Grassroots Organizing, Survey Design, Project Management, Nonprofits, Stata, Higher Education, Politics, Research Design, Survey Research, Quantitative Research, Policy Research
Education
University of Chicago 2009 — 2011
Master of Public Policy
Drew University 1995 — 1999
BA, Psychology, Sociology, Women's Studies
Gale Bowman Gale Bowman's BASES, The Nielsen Company Experience July 2005 - April 2008
Job Managing Director at IrishAngels
Industry Venture Capital & Private Equity
Experience
IrishAngels July 2012 - Present
University of Notre Dame August 2013 - Present
HireBrite July 2011 - December 2011
Orbitz April 2008 - July 2010
BASES - The Nielsen Company July 2005 - April 2008
Skills
Business Strategy, Forecasting, Data Analysis, Customer Research, Leadership Development, Angel Investing, Early-stage Startups, Market Analysis, E-commerce, Online Marketing, Entrepreneurship, Strategy, Investments, Start-ups, Leadership, CRM, Marketing, Venture Capital, Management, Competitive Analysis, Financial Modeling
Education
University of Chicago 2010 — 2012
MBA, Entrepreneurship
University of Notre Dame 2001 — 2005
Bachelor of Business Administration, Marketing
IrishAngels July 2012 - Present
University of Notre Dame August 2013 - Present
HireBrite July 2011 - December 2011
Orbitz April 2008 - July 2010
BASES - The Nielsen Company July 2005 - April 2008
Skills
Business Strategy, Forecasting, Data Analysis, Customer Research, Leadership Development, Angel Investing, Early-stage Startups, Market Analysis, E-commerce, Online Marketing, Entrepreneurship, Strategy, Investments, Start-ups, Leadership, CRM, Marketing, Venture Capital, Management, Competitive Analysis, Financial Modeling
Education
University of Chicago 2010 — 2012
MBA, Entrepreneurship
University of Notre Dame 2001 — 2005
Bachelor of Business Administration, Marketing
Stephanie Ripma's BASES, The Nielsen Company Experience October 2014 - Present
Job Associate Manager, Innovation Business Practice at Nielsen Innovation Practice (BASES)
Industry Market Research
Experience
BASES - The Nielsen Company October 2014 - Present
Education
Indiana University Bloomington 2002 — 2006
Bachelor of Arts (B.A.), Journalism
BASES - The Nielsen Company October 2014 - Present
Education
Indiana University Bloomington 2002 — 2006
Bachelor of Arts (B.A.), Journalism
Carly Thomson's BASES, The Nielsen Company Experience December 2012 - July 2013
Job Global Market Research & Analytics KimberlyClark
Industry Market Research
Experience
Kimberly-Clark July 2013 - Present
BASES - The Nielsen Company December 2012 - July 2013
BASES - The Nielsen Company September 2010 - December 2012
BASES - The Nielsen Company 2008 - 2010
BASES - The Nielsen Company 2006 - 2008
Skills
Market Research, Forecasting, Consulting, Data Analysis, Consumer Insight, Test Marketing, Client Relations Skills, Creativity, Business Analysis, Marketing Communications, Project Management, Analysis
Education
University of Notre Dame - Mendoza College of Business 2002 — 2006
Bachelor of Business Administration (B.B.A.), Marketing & Industrial Design
Kimberly-Clark July 2013 - Present
BASES - The Nielsen Company December 2012 - July 2013
BASES - The Nielsen Company September 2010 - December 2012
BASES - The Nielsen Company 2008 - 2010
BASES - The Nielsen Company 2006 - 2008
Skills
Market Research, Forecasting, Consulting, Data Analysis, Consumer Insight, Test Marketing, Client Relations Skills, Creativity, Business Analysis, Marketing Communications, Project Management, Analysis
Education
University of Notre Dame - Mendoza College of Business 2002 — 2006
Bachelor of Business Administration (B.B.A.), Marketing & Industrial Design
Jeff Claypoole's BASES, The Nielsen Company Experience July 2004 - March 2009
Job Vice President, Innovation Analytics Pricing & Portfolio at Nielsen
Industry Market Research
Experience
Nielsen July 2013 - Present
Affinnova April 2012 - July 2013
Nielsen September 2011 - March 2012
The Nielsen Company June 2010 - September 2011
The Nielsen Company March 2009 - June 2010
BASES, The Nielsen Company July 2004 - March 2009
Skills
FMCG, Client Service, Pricing, Forecasting, Marketing Strategy, Consumer Insights, Marketing Research, Management Consulting, Customer Insight
Education
Ohio University 2004 — 2005
MBA, Marketing
University of Cincinnati College of Business 2000 — 2004
BBA, Music, Marketing, International Business
Nielsen July 2013 - Present
Affinnova April 2012 - July 2013
Nielsen September 2011 - March 2012
The Nielsen Company June 2010 - September 2011
The Nielsen Company March 2009 - June 2010
BASES, The Nielsen Company July 2004 - March 2009
Skills
FMCG, Client Service, Pricing, Forecasting, Marketing Strategy, Consumer Insights, Marketing Research, Management Consulting, Customer Insight
Education
Ohio University 2004 — 2005
MBA, Marketing
University of Cincinnati College of Business 2000 — 2004
BBA, Music, Marketing, International Business
Erin Lynch-Klarup Erin Lynch-Klarup's BASES, The Nielsen Company Experience July 2007 - August 2008
Job Senior Consultant at Deloitte Consulting
Industry Research
Experience
Deloitte Consulting July 2014 - Present
Deloitte Consulting June 2011 - July 2014
Corporate Executive Board January 2009 - November 2010
BASES - The Nielsen Company July 2007 - August 2008
Skills
Data Analysis, Market Research, Management Consulting, Quantitative Research, Economics, Statistics, Qualitative Research, Business Strategy, SAS, Statistical Modeling
Education
Grinnell College 2003 — 2007
Bachelors, Economics
Deloitte Consulting July 2014 - Present
Deloitte Consulting June 2011 - July 2014
Corporate Executive Board January 2009 - November 2010
BASES - The Nielsen Company July 2007 - August 2008
Skills
Data Analysis, Market Research, Management Consulting, Quantitative Research, Economics, Statistics, Qualitative Research, Business Strategy, SAS, Statistical Modeling
Education
Grinnell College 2003 — 2007
Bachelors, Economics
Jacqueline McConnell (Acuna)'s BASES, The Nielsen Company Experience October 2011 - October 2012
Job Consultant at The Nielsen Company (Formerly Affinnova)
Industry Market Research
Experience
The Nielsen Company (Formerly Affinnova) January 2015 - Present
Affinnova October 2013 - December 2014
Affinnova October 2012 - October 2013
BASES, The Nielsen Company October 2011 - October 2012
BASES August 2010 - October 2011
The Nielsen Company April 2009 - August 2010
BASES July 2008 - March 2009
University of Notre Dame, Music Department January 2007 - May 2008
Quintiles 2007 - 2007
Skills
Marketing Research, Analytics, SAS, Forecasting, FMCG, CRM, Analysis, Marketing, Management, Data Analysis, Management Consulting, Customer Insight
Education
University of Notre Dame - Mendoza College of Business 2004 — 2008
Bachelor of Arts (BA), Marketing (primary major) and Film, Television, & Theater (secondary major)
The Nielsen Company (Formerly Affinnova) January 2015 - Present
Affinnova October 2013 - December 2014
Affinnova October 2012 - October 2013
BASES, The Nielsen Company October 2011 - October 2012
BASES August 2010 - October 2011
The Nielsen Company April 2009 - August 2010
BASES July 2008 - March 2009
University of Notre Dame, Music Department January 2007 - May 2008
Quintiles 2007 - 2007
Skills
Marketing Research, Analytics, SAS, Forecasting, FMCG, CRM, Analysis, Marketing, Management, Data Analysis, Management Consulting, Customer Insight
Education
University of Notre Dame - Mendoza College of Business 2004 — 2008
Bachelor of Arts (BA), Marketing (primary major) and Film, Television, & Theater (secondary major)
Sarah Sperry, SPHR's BASES, The Nielsen Company Experience June 1999 - May 2004
Job HR Business Partner at Ceridian
Industry Human Resources
Experience
Sperry Homefront July 2008 - Present
Ceridian May 2005 - July 2008
Amdocs May 2004 - May 2005
BASES, the Nielsen Company June 1999 - May 2004
Visteon - Ford Motor Company May 1998 - May 1999
Skills
Talent Management, Performance Management, New Hire Orientations, Employee Relations, Talent Acquisition, Employee Benefits, Deferred Compensation, Personnel Management, Employee Engagement, Human Resources, Training, Management, Leadership
Education
Miami University 1995 — 1999
BS, Human Resources, Organizational Behavior & Economics
Sperry Homefront July 2008 - Present
Ceridian May 2005 - July 2008
Amdocs May 2004 - May 2005
BASES, the Nielsen Company June 1999 - May 2004
Visteon - Ford Motor Company May 1998 - May 1999
Skills
Talent Management, Performance Management, New Hire Orientations, Employee Relations, Talent Acquisition, Employee Benefits, Deferred Compensation, Personnel Management, Employee Engagement, Human Resources, Training, Management, Leadership
Education
Miami University 1995 — 1999
BS, Human Resources, Organizational Behavior & Economics
Jackie Caramagna's BASES, The Nielsen Company Experience July 2004 - August 2011
Job Account Manager for CPG Companies
Industry Market Research
Experience
Symphony IRI Group December 2011 - Present
BASES, The Nielsen Company July 2004 - August 2011
Skills
Customer Insight, Marketing Research
Education
Rutgers University-New Brunswick 1999 — 2003
Symphony IRI Group December 2011 - Present
BASES, The Nielsen Company July 2004 - August 2011
Skills
Customer Insight, Marketing Research
Education
Rutgers University-New Brunswick 1999 — 2003
Katherine Logar's BASES, The Nielsen Company Experience 2007 - Present
Job Sr.Diagnostic Consultant at BASES
Industry Market Research
Cara Tragseiler's BASES, The Nielsen Company Experience August 2007 - July 2008
Job Brand Manager at Procter & Gamble
Industry Consumer Goods
Experience
Procter & Gamble January 2014 - Present
Procter & Gamble February 2012 - January 2014
Procter & Gamble June 2010 - February 2012
L'Oreal May 2009 - August 2009
BASES, The Nielsen Company August 2007 - July 2008
BASES, The Nielsen Company July 2006 - August 2007
BASES, The Nielsen Company July 2005 - July 2006
Gordon Hanrahan March 2004 - July 2005
Education
Vanderbilt University - Owen Graduate School of Management 2008 — 2010
MBA, Marketing and Strategy
Northwestern University 2000 — 2004
BSJ, Journalism
Procter & Gamble January 2014 - Present
Procter & Gamble February 2012 - January 2014
Procter & Gamble June 2010 - February 2012
L'Oreal May 2009 - August 2009
BASES, The Nielsen Company August 2007 - July 2008
BASES, The Nielsen Company July 2006 - August 2007
BASES, The Nielsen Company July 2005 - July 2006
Gordon Hanrahan March 2004 - July 2005
Education
Vanderbilt University - Owen Graduate School of Management 2008 — 2010
MBA, Marketing and Strategy
Northwestern University 2000 — 2004
BSJ, Journalism
Kim Johnivan's BASES, The Nielsen Company Experience August 2008 - September 2010
Job Manager, Innovation Analytics at The Nielsen Company
Industry Market Research
Experience
Nielsen September 2010 - Present
BASES, The Nielsen Company August 2008 - September 2010
BASES, The Nielsen Company June 2003 - August 2008
Skills
Management Consulting, Quantitative Research, Customer Insight, Consumer Behaviour, Segmentation, Marketing Research, Analytics, Consumer Insight, Advertising Research, Brand Equity, Market Research, Competitive Intelligence
Education
University of Cincinnati 2003 — 2005
MBA
Miami University 1997 — 2001
BS, Management Information Systems
Nielsen September 2010 - Present
BASES, The Nielsen Company August 2008 - September 2010
BASES, The Nielsen Company June 2003 - August 2008
Skills
Management Consulting, Quantitative Research, Customer Insight, Consumer Behaviour, Segmentation, Marketing Research, Analytics, Consumer Insight, Advertising Research, Brand Equity, Market Research, Competitive Intelligence
Education
University of Cincinnati 2003 — 2005
MBA
Miami University 1997 — 2001
BS, Management Information Systems
Dan Jee's BASES, The Nielsen Company Experience July 2008 - April 2009
Job Director, Digital Marketing & eCommerce at AMOREPACIFIC
Industry Marketing and Advertising
Experience
AMOREPACIFIC September 2015 - Present
BWG Strategy LLC August 2015 - Present
Gilt Groupe May 2014 - September 2015
Gilt Groupe July 2012 - May 2014
Lot18 July 2011 - July 2012
Razorfish September 2009 - May 2011
BASES, The Nielsen Company July 2008 - April 2009
Skills
Online Marketing, SQL, Marketing Analytics &..., Marketing Analytics, Analytics, Online Advertising, Marketing Strategy, Digital Marketing, Social Media Marketing, Korean, Database Marketing, Web Analytics, MySQL, Microsoft SQL Server, Strategy, Multi-channel Marketing, E-commerce, Start-ups, Digital Strategy, Segmentation, Omniture, Mobile Devices, Google Analytics, SEM, Mobile Marketing, Interactive Marketing, Marketing, Customer Acquisition, PPC, Integrated Marketing, Digital Media, Competitive Analysis
Education
University of Pennsylvania
BA with Honors, Economics, Psychology, Sociology
AMOREPACIFIC September 2015 - Present
BWG Strategy LLC August 2015 - Present
Gilt Groupe May 2014 - September 2015
Gilt Groupe July 2012 - May 2014
Lot18 July 2011 - July 2012
Razorfish September 2009 - May 2011
BASES, The Nielsen Company July 2008 - April 2009
Skills
Online Marketing, SQL, Marketing Analytics &..., Marketing Analytics, Analytics, Online Advertising, Marketing Strategy, Digital Marketing, Social Media Marketing, Korean, Database Marketing, Web Analytics, MySQL, Microsoft SQL Server, Strategy, Multi-channel Marketing, E-commerce, Start-ups, Digital Strategy, Segmentation, Omniture, Mobile Devices, Google Analytics, SEM, Mobile Marketing, Interactive Marketing, Marketing, Customer Acquisition, PPC, Integrated Marketing, Digital Media, Competitive Analysis
Education
University of Pennsylvania
BA with Honors, Economics, Psychology, Sociology