Industry: TV station

WBRA-TV is the Public Broadcasting Service member station for southwestern Virginia. It serves the Roanoke-Lynchburg market from studios in Roanoke. It formerly also broadcast to the Tri-Cities, Tennessee-Virginia market. CEO: James Baum (Jan 8, 2007–) Affiliation: Public Broadcasting Service Former affiliation: National Educational Television (1967–1970) Motto: Your Community Resource for Lifelong Learning Founded: 1967 Awards: Telly Award for TV Programs, Segments, or Promotional Pieces Film/Video - Documentary,

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