BlueLithium Company
BlueLithium is an online advertising network, founded by Gurbaksh Chahal and Krishna Subramanian in January 2004. Its service is intended to join behavioral targeting with advanced data analytics to improve campaign optimization over a global advertising network. Founder: Gurbaksh Chahal Founded: January 7, 2004 Headquarters: San Jose, CA Number of employees: 150 Defunct: 2007 Type of business: Privately held company
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BlueLithium Employees
RadiumOne July 2012 - Present
RadiumOne September 2011 - Present
RadiumOne September 2009 - Present
Yahoo! September 2007 - September 2009
BlueLithium June 2005 - September 2007
Stanford Football 2002 - 2005
Skills
Mobile Marketing, Mobile Advertising, Online Advertising, Ad Networks, Digital Media, Advertising, Display Advertising, Media Buying, Strategic Partnerships, Ad Exchanges, Mobile Devices, Mobile Applications, Monetization, Strategy, Management, Digital Marketing, Rich Media, comScore, Negotiation, Product Management, Marketing Strategy, Mobile Internet, Business Performance..., Ad Serving, Digital Strategy, DoubleClick, RTB, Yield Management, Operations Management, Business Strategy, Sales Operations, Product Marketing, Behavioral Targeting, CRM, Start-ups, Interactive Marketing, Affiliate Marketing, Business Development, Online Marketing, Media Planning, Advertising Operations, Analytics, Lead Generation, Interactive Advertising, Go-to-market Strategy, Advertising Sales, New Media, Conversion Optimization, Marketing, Direct Response
Education
Stanford University 2001 — 2005
Bachelor's Degree
RadiumOne Inc. October 2011 - Present
gWallet February 2008 - October 2011
BlueLithium June 2005 - February 2008
Multiple Major Belarusian Online Projects 1997 - 2005
Skills
User Experience, Product Management, Online Advertising, Conversion Optimization, User Experience Design, Social Media, User Interface, Web Development
Education
Belarusian State University 1997 — 2002
BS, Radiophysics
Optimizely July 2014 - Present
OpenKit January 2013 - June 2014
YouWeb Incubator May 2011 - December 2012
Microsoft September 2007 - May 2011
ClickTime March 2007 - July 2007
Palm May 2006 - August 2006
Bluelithium 2004 - 2004
PharmQuest 2002 - 2002
Skills
Mobile Applications, Product Management, Enterprise Software, Software Engineering, User Experience, Software Development, Product Marketing, Start-ups, Agile Methodologies, Mobile Devices, Entrepreneurship
Education
University of California, Berkeley 2003 — 2007
Bachelor of Arts (B.A.), Computer Science
Team in Residence September 2013 - Present
Mobile Marketing Association May 2012 - Present
Velti November 2011 - September 2013
Velti November 2010 - November 2011
Mobclix (acquired by Velti) September 2008 - October 2010
BlueLithium (acquired by Yahoo) January 2007 - February 2008
Burrp! (acquired by Network 18 Group) March 2003 - April 2007
BlueLithium January 2006 - December 2006
Blue Lithium January 2004 - December 2005
Skills
Online Advertising, Mobile Devices, New Business Development, Mobile Marketing, Strategic Partnerships, Digital Media, Ad Networks, Ad Exchanges, Product Marketing, Mobile Advertising, Lead Generation, Start-ups, Mobile Technology, SEO, Product Management, Strategy, Monetization, Analytics, SEM, Social Networking, Marketing, Advertising, Digital Marketing, Mobile Applications, Digital Strategy, Mobile Internet, Mobile Content, Entrepreneurship, Mobile Strategy, Management, Web Analytics, Display Advertising, E-commerce, PPC, Affiliate Marketing, Online Marketing, Mobile Commerce, Interactive Marketing, Behavioral Targeting, Viral Marketing, Mobile Media, Rich Media, Ad Serving, General Awesomeness, Awesomeness
Education
University of California, Davis
BS, Medical Microbiology, Public Health, Economics
Amobee April 2015 - Present
Amobee September 2014 - Present
Adconion Direct January 2014 - September 2014
smartclip March 2011 - December 2013
Yahoo! January 2009 - March 2011
Yahoo January 2008 - December 2008
BlueLithium June 2006 - December 2007
Opodo UK May 2004 - May 2006
Vodafone September 2002 - September 2003
24/7 Real Media June 1999 - August 2002
Skills
Digital Media, Online Advertising, International Sales, Mobile Marketing, Mobile Devices, Digital Strategy, Advertising, Ad Serving, IPTV, Sales, Mobile Advertising, Product Marketing, Strategic Partnerships, E-commerce, Ad Networks, Connected Devices, Digital Marketing, Web Analytics, New Media
Education
King's College London 1990 — 1994
BSc, Engineering with Management
383 Media, Inc. May 2011 - Present
RedBlink Consulting May 2011 - Present
BizPop April 2011 - November 2012
Pleasanton Chamber of Commerce 2011 - 2012
Mobclix October 2010 - March 2011
QuinStreet Inc. July 2008 - October 2010
Accenture / Kaiser / eBay / PayPal March 2005 - July 2008
Accenture 2005 - 2008
BlueLithium 2004 - 2005
Tyco Fire & Security 2000 - 2003
Skills
New Business Development, SEO, SEM, Online Marketing, Online Advertising, Lead Generation, Hibernate, Java, Spring, Web Applications, E-commerce, PHP, Software Design, Integrated Marketing, Architectures, Web Analytics, Mobile Applications, Web Development, Mobile Devices, PPC, SaaS, User Experience, Project Management, Software Development, Management, Cloud Computing, Product Management, CRM, Agile Methodologies, Spring Framework, Leadership, Big Data, Java Enterprise Edition, Marketing, Strategic Partnerships
Education
University of California, Davis 1997 — 2002
Bachelor of Science (BSc), Computer Engineering
Saint Mary's Convent School 1990 — 1993
STAQ February 2015 - Present
Beanstock Media April 2014 - February 2015
Yahoo! December 2011 - April 2014
interclick September 2007 - December 2011
BlueLithium 2006 - 2007
Mediawhiz 2005 - 2006
Connect To Success 2005 - 2005
Schonfeld Securities 2004 - 2004
Newmark Knight Frank 2002 - 2003
Skills
Digital Marketing, Strategic Partnerships, Online Advertising, Digital Media, Ad Networks, Online Marketing, Advertising, Web Analytics, Digital Strategy, Behavioral Targeting, Strategy, Media Buying, Business Development, SEO, Media Planning, PPC, Mobile Marketing, New Media, Advertising Operations, New Business Development, Marketing Strategy, Rich Media, Ad Exchanges, Ad Serving, Display Advertising, Mobile Advertising, Analytics, DoubleClick, Video Advertising, Monetization, Contextual Advertising, Market Research, Interactive Marketing, RTB, SaaS
Education
City University of New York-Hunter College
Bachelor’s Degree
DonorsPlay September 2011 - Present
Crowdrally March 2010 - May 2011
Sharethrough 2008 - June 2010
BlueLithium 2007 - 2008
Yahoo! 2007 - 2008
Skills
Start-ups, Online Advertising, Software Engineering, User Experience, Mobile Applications, Entrepreneurship, Agile Leadership, Product Marketing, Production Managment, Advertising, Analytics, Python, Django, User Interaction, Agile Project Management, iOS Development
Education
University of California, Berkeley 2002 — 2006
BS, Engineering - Robotics
RadiumOne Inc. April 2012 - Present
RadiumOne Inc. June 2010 - May 2012
Yahoo! December 2009 - June 2010
Yahoo! October 2008 - December 2009
BlueLithium December 2003 - October 2008
Skills
Mobile Devices, Scalability, Distributed Systems, Mobile Advertising, Ad Serving, Online Advertising, Display Advertising, Digital Media, Technology Management, Software Architectural..., High Availability, Distributed Team...
Education
Belarusian State University 1999 — 2005
MS
ShareThis October 2014 - Present
ShareThis September 2011 - September 2014
EyeWonder April 2010 - August 2011
Kontera June 2009 - April 2010
Yahoo! October 2007 - April 2009
Blue Lithium October 2006 - October 2007
BlueLithium April 2006 - October 2006
Kelleher Communications 2005 - 2005
Skills
Advertising, Online Advertising, PPC, Ad Networks, New Business Development, Salesforce.com, CRM, Display Advertising, Mobile Advertising, Ad Serving, Rich Media, DoubleClick
Education
Stanford University
Bachelor of Arts, Sociology
xAd, Inc April 2015 - Present
Snakk Media April 2013 - May 2014
Snakk Media September 2011 - April 2013
Yahoo! October 2007 - May 2011
Ujam Fitness inc 2010 - 2011
San Francisco 49ers June 2004 - May 2010
Bluelithium May 2007 - October 2007
Skills
Media Buying, Online Advertising, Sponsorship, Behavioral Targeting, CRM, Advertising, Mobile Advertising, Mobile Devices, Digital Media, Display Advertising, SEM, Social Media Marketing, Facebook, Event Planning, Mobile Marketing, Digital Marketing, Lead Generation, Integrated Marketing
Education
University of California, Berkeley 2003 — 2007
Bachelor of Science (B.S.), Interdisciplinary Studies
The Hong Kong University of Science and Technology 2006 — 2006
San Leandro High School
Jivox 2008 - Present
Consulting 2007 - 2008
BlueLithium 2005 - 2007
QuinStreet 2003 - 2005
TidalForces Technologies February 2002 - April 2003
Nuasis.com October 2000 - February 2002
Business Objects Americas January 1999 - October 2000
Education
Graduate Courses in Business
Software Engineering
AS
University of Pennsylvania
Wargaming America May 2012 - Present
RadiumOne Inc. December 2009 - April 2012
Yahoo! October 2007 - December 2009
BlueLithium October 2004 - October 2007
AdRevolver January 2001 - September 2004
Wargaming.net 1998 - December 2000
Skills
Behavioral Targeting, Technology Management, Analytics, Scalability, Digital Media, Product Management, Online Advertising, Ad Serving, Start-ups, Display Advertising, Monetization, Strategic Partnerships, Ad Networks, Strategy, Mobile Advertising, Video Games, Software Development
Education
Belarusian State University 1996 — 2001
MS
Stanford University Graduate School of Business
Stanford University Graduate School of Business
AdBrite August 2006 - August 2008
BlueLithium June 2005 - July 2006
Education
University of California, Berkeley 2007 — 2009
Masters
Stanford University 2001 — 2005
BA
H&Z Creative Agency January 1999 - Present
JCPenney July 2009 - July 2010
Big Jump Media, Inc. (d.b.a. tangle.com) January 2009 - June 2009
Hotels.com September 2006 - December 2008
Bluelithium January 2007 - January 2008
Minglenow.com January 2007 - January 2008
AnewTek Inc. November 2003 - August 2006
Skills
User Experience, User Interface Design, Information Architecture, Digital Strategy, Interaction Design, SEO, Art Direction, Web Design, Email Marketing, Web Analytics, Adobe Creative Suite, CSS, Graphic Design, Online Advertising, E-commerce, WordPress
Education
The University of Texas at Arlington 1999 — 2005
Bachelor of Arts (BA), Communication and Advertising
Kochava September 2015 - Present
Airpush, Inc. September 2013 - May 2015
Velti May 2012 - September 2013
Mobclix, a Velti Company October 2010 - June 2012
Yahoo! June 2009 - October 2010
Yahoo! October 2007 - June 2009
Blue Lithium August 2006 - October 2007
BlueLithium August 2006 - July 2007
MKTG - Formerly MSGi Direct, Inc. January 2001 - October 2001
Skills
Media Analysis, Ad Networks, Display Advertising, Media Buying, Business Development, Strategic Partnerships, Ad Exchanges, Mobile Advertising, Digital Strategy, Ad Serving, Start-ups, Mobile Devices, Strategy, Advertising, Digital Media, SEM, SEO, Google Analytics, PPC, Mobile Applications, Monetization, Rich Media, DoubleClick, Mobile Marketing, Online Advertising, Web Analytics, Digital Marketing, Behavioral Targeting, Interactive Marketing, Online Marketing, Mobile Internet, Lead Generation, Affiliate Marketing, Omniture, Campaign Management
Education
University of California, Berkeley
Bachelor’s Degree, Political Economy
Twitter July 2014 - Present
FreeMonee Network, Inc. June 2012 - January 2014
Inadco, Inc. March 2011 - June 2012
Yahoo! April 2010 - April 2011
Yahoo! April 2008 - April 2010
BlueLithium June 2005 - April 2008
Skills
Ad Networks, Online Advertising, Display Advertising, Mobile Advertising, Start-ups, Digital Strategy, Media Buying, Digital Media, Management, Entrepreneurship, Lead Generation, E-commerce, Campaign Management, Ad Serving, Mobile Devices, Strategic Partnerships, Business Development, SEM, Salesforce.com, Digital Marketing, Customer Acquisition, PPC, Analytics, Web Analytics, Online Marketing, Affiliate Marketing, Mobile Marketing, Behavioral Targeting, Monetization, Strategy, Rich Media, Email Marketing
Education
University of California, Berkeley, Haas School of Business 2001 — 2005
B.S., Business Administration
Airpush, Inc. October 2013 - Present
Women in Wireless 2013 - 2015
Women in Wireless 2013 - 2015
Women in Wireless 2013 - 2015
Velti October 2012 - October 2013
Twelvefold Media May 2010 - September 2012
BuzzLogic May 2010 - October 2011
Yahoo! October 2007 - November 2009
BlueLithium 2007 - 2008
JustDeals.com July 2005 - April 2007
Skills
Ad Networks, SEO, Lead Generation, Ad Serving, Online Advertising, Mobile Marketing, Advertising, Digital Marketing, Digital Media, Interactive Marketing, SEM, Rich Media, Media Planning, Salesforce.com, Email Marketing, Mobile Advertising, Display Advertising, Digital Strategy, Social Media Marketing
Education
San Jose State University 2002 — 2005
San Diego State University-California State University 2001 — 2002
Undergrad, Business
RadiumOne Inc. 2009 - Present
SCOPIX SOLUTIONS August 2012 - Present
Angel Investor April 2008 - Present
Ensighten May 2012 - Present
The Angels' Forum January 2012 - Present
Purple Communications 2007 - 2011
Walden Venture Capital March 1997 - March 2008
BlueLithium 2003 - 2007
Cybertrust 1999 - 2007
Alex. Brown & Sons 1990 - 1997
Skills
Digital Media, Venture Capital, Start-ups, Business Strategy, Social Media, Strategic Partnerships, Entrepreneurship, Management, Angel Investing, SaaS, Finance, Private Equity, Strategy, Corporate Development, Analytics, Mergers, Corporate Finance, Business Development, Competitive Analysis, Executive Management, Mergers
Education
Union College 1979 — 1993
BS, Applied Mathematics
Dartmouth College - The Tuck School of Business at Dartmouth 1983 — 1985
Master of Business Administration (MBA)
GLOpalz September 2012 - Present
interCLICK June 2009 - June 2011
Yahoo! October 2008 - May 2009
BlueLithium June 2005 - October 2008
Classmates.com July 2001 - June 2005
Uproar, Inc. August 1997 - July 2001
Skills
Ad Networks, Behavioral Targeting, Ad Exchanges, Digital Media, Mobile Advertising, Rich Media, Ad Serving, Display Advertising, Online Advertising, Mobile Marketing, Digital Strategy, Digital Marketing, Product Marketing, Manufacturing, Brand Licensing, Product Development, International Trade, Sales Management, Sales, Direct Sales, Product Management, Media Buying, Strategic Partnerships, Interactive Marketing, Media Planning, Lead Generation, Online Marketing, Management
Education
University of Denver 1990 — 1992
BA, Business/Corporate Communications
Fashion Institute of Technology 1989 — 1990
Advertising
Bentley University 1988 — 1989