Brand Institute
Industry: Company
DescriptionBrand Institute is a branding agency that specializes in the development of brand names and identities. The company's primary services include creative name development, trademark screening, market research, regulatory affairs, linguistic analysis, and graphic design. It is best known for pharmaceutical naming. Founder: James L. Dettore Founded: 1993 Number of locations: 18
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Brand Institute Employees
Keen Branding March 2015 - Present
Valassis August 2003 - February 2015
Brand Institute July 1999 - December 2002
Skills
Branding, Advertising, Nomenclature Development, Creative Writing, Marketing, Creative Direction, Creative Strategy, Strategic Planning, Strategic Thinking, Product Naming, Company Naming, Name Development, Brand Management, Branding & Identity, Business Development, Brand Awareness, Brand Development, Idea Generation, Training, Direct Marketing, Interactive Marketing, Client Relations Skills, Manage Client..., Client Development, Integrated Marketing, CRM, Direct Mail, Market Planning, Strategy, Media Planning, Lead Generation, Account Management, Email Marketing, Mobile Marketing, Corporate Branding, Relationship Marketing, Brand Architecture, Digital Strategy, Digital Media
Education
University of Northern Iowa 1992 — 1996
B.A., Commercial Arts/Creative Advertising
H.I.G. Capital January 2009 - Present
Bayview Financial October 2006 - May 2008
Brand Institute April 2006 - October 2006
TotalBank March 2004 - March 2004
Regions Bank January 2000 - February 2004
Ocwen Financial Corporation 1996 - 1998
Skills
Strategic Planning, Project Planning, Competitive Analysis, Program Management, Management, Email Marketing, Marketing Communications, Marketing Strategy, Lead Generation, Salesforce.com, Marketing, Direct Marketing
Education
Vanderbilt University - Owen Graduate School of Management 1997 — 1999
Master of Business Administration (MBA), Marketing
University of Florida 1990 — 1994
Bachelor of Science (BS), Finance, General, 3.7
Celgene August 2014 - Present
Celgene September 2013 - July 2014
Brand Institute July 2012 - August 2013
Novartis Oncology August 2011 - July 2012
Novartis Oncology May 2010 - August 2011
Salix Pharmaceuticals May 2009 - May 2010
Pfizer Pharmaceuticals October 2000 - April 2009
US Army August 1993 - October 1996
Skills
Marketing Management, Sales Management, Leadership, Oncology, Cross-functional Team..., CRM, Pharmaceutical Industry, Strategy, Management, Strategic Planning, Marketing Strategy, Account Management, Sales, Pharmaceutical Sales, Business Development, New Business Development, Selling, Market Research, Marketing, Neurology, Product Development, Gastroenterology, Biotechnology, Product Launch, Medical Devices, Cardiology
Education
University of Iowa
BBA, Minor in German
University of Nebraska-Lincoln
MBA, Executive Leadership
Nike Communications, Inc. November 2014 - May 2015
The Barbarian Agency January 2013 - November 2014
Freelance Publicist March 2010 - January 2013
Bell & Ross April 2011 - May 2012
Brand Institute January 2009 - February 2010
Cece Feinberg PR November 2007 - October 2008
Skills
Public Relations, Media Relations, Press Releases, Blogging, Social Networking, Editing, Event Management, Social Media, Photoshop, Publicity, Apparel, Retail, Advertising, Editorial, Strategy, Creative Direction, Marketing Communications, Market Research, Fashion
Education
University of North Florida
Bachelor of Science, Communication; Public Relations and Advertising
Brand Institute August 2009 - Present
Cellular Sales July 2006 - August 2009
Skills
Market Research, Marketing Strategy, Marketing Research, Market Planning, Marketing, Brand Development, Sales, Marketing Management, Marketing Communications, Brand Management, Social Media Marketing, New Business Development, Product Launch, Competitive Analysis, Market Analysis, Product Marketing
Education
University of Alabama at Birmingham
Wagner College
Novartis Pharmaceuticals July 2015 - Present
Novartis July 2013 - July 2015
Novartis May 2012 - June 2013
Novartis September 2003 - May 2012
Brand Institute May 2001 - August 2003
Building Brands, Inc. September 1998 - May 2001
Building Brands, Inc. September 1998 - September 1999
Skills
Brand Name Strategy, Brand Name Creation, Name-related Regulatory..., Customer Insight, Cross-functional Team..., Strategy, Pharmaceutical Industry, Biotechnology, Product Launch, Marketing Research, Brand Architecture, Marketing Strategy, Brand Development, Market Research, Pharmaceutical Sales, Global Marketing, Segmentation, Market Analysis, Brand Management, Competitive Analysis, Business Development
Education
Tulane University 1994 — 1998
BA, Psychology, Business
Campbell Alliance Learning Solutions July 2015 - Present
Brand Institute July 2007 - July 2015
Brand Institute March 2006 - July 2007
Brand Institute July 2005 - March 2006
The International Air Cargo Association July 2004 - July 2005
Skills
Marketing Communications, Marketing Research, Marketing, New Business Development, Account Management, Branding & Identity, Sales, Project Management, Corporate Communications, Business Development, Proposal Writing, Proofreading, Copy Editing, Client Liaison, Management, Market Research, Advertising, Leadership, Budgets, Time Management, Program Management, Competitive Analysis, Marketing Strategy
Education
University of North Carolina at Wilmington 1996 — 2000
BS, Business Management
Brand Institute April 2015 - Present
Skills
Brand Development, Brand Architecture, Integrated Marketing, Brand Management, Market Research, Customer Insight, Global Marketing, Corporate Branding, Project Management, Marketing Management, Public Relations, Leadership
Education
University of Michigan
Brand Institute May 2015 - Present
FDA September 2012 - May 2015
NIST August 2010 - August 2012
Skills
Protein Aggregation, Protein Chemistry, Nanoparticles, Nanotechnology, Materials Science, IR spectroscopy, Scanning Electron..., Chemical Engineering, COMSOL, Chemistry, UV/Vis, Microscopy, Fluorescence Microscopy, AFM, Electrochemistry
Education
University of South Carolina-Columbia 2005 — 2010
Ph.D., Chemcial Engineering
University of Arkansas 2000 — 2004
B.S., Chemical Engineering
Buchanan Technologies April 2015 - Present
Buxton August 2014 - March 2015
Brand Institute September 2013 - August 2014
Enterprise Rent-A-Car February 2009 - August 2011
LA Fitness November 2008 - January 2009
Cooley Enterprises September 2008 - November 2008
Skills
Marketing Strategy, Sales, Team Leadership, Strategic Planning, Marketing, Market Research, Advertising, Account Management, CRM, Analysis, Microsoft Office, Time Management, Public Relations, Customer Service, Inventory Management, Business Development, Brand Development, Public Speaking, Research, Change Management, Sales Presentations, Brand Management, Networking, Process Improvement, Customer Satisfaction, Customer Retention, Computer Proficiency, Operational Efficiency, Organizational Vision, User Experience, Use Case Analysis, General Business..., Proposal Writing, Microsoft Excel
Education
University of Mary-Hardin Baylor 2012 — 2013
Master of Business Administration (MBA), International Business, 4.0
University of Arizona 2003 — 2008
Bachelor of Science (BS), Psychology
Y&R Miami/ The Bravo Group March 2015 - Present
Brand Institute June 2011 - March 2015
Mr Youth September 2010 - September 2010
Perry Ellis International May 2010 - August 2010
TOMS Shoes August 2009 - May 2010
Polo Ralph Lauren June 2008 - August 2008
Cleveland Clinic - Florida August 2004 - January 2007
Skills
Competitive Analysis, Data Analysis, Focus Groups, E-commerce, Market Research, Marketing Communications, Marketing Research, Marketing Strategy, Research, Sales, Spanish
Education
University of Florida - Warrington College Of Business 2007 — 2011
Bachelor of Science in Business Administration, Marketing, Mass Communication, French
Language Services Associates March 2015 - Present
Language Services Associates September 2014 - Present
Certified Languages International August 2014 - Present
LanguageLine Solutions December 2013 - Present
Brand Institute January 2011 - Present
Pacific Interpreters, a LanguageLine Solutions Company November 2012 - November 2013
Ministry of Higher Education, Science and Techology May 2005 - September 2012
Cambridge English Language Assessment September 2011 - June 2012
Ministry of Public Heath of Dominican Republic April 2010 - December 2010
Skills
Microsoft Word, Teaching, Microsoft Office, Teaching English as a..., Public Speaking, Coaching, Medicine, Research, Spanish, Healthcare, Clinical Research, Translation, Medical Research, Hospitals, Public Health, English, Interpreting, Medical Translation, Language Services, ESL
Education
Universidad Autónoma de Santo Domingo 2002 — 2009
Doctor of Medicine (M.D.), Medicine
University of Cambridge 2007 — 2007
Teaching Knowledge Test (TKT), Teaching English as a Second or Foreign Language/ESL Language Instructor
Genetic Engineering & Biotechnology News 2015 - Present
European Journal of Microbiology and Immunology May 2010 - Present
Brand Institute September 2013 - 2014
Thomas Jefferson University April 2010 - April 2011
Washington University in St. Louis February 2008 - April 2010
Thomas Jefferson University September 2007 - February 2008
Neose Technologies 1998 - 2000
University of Pennsylvania 1995 - 1998
Skills
Cell Based Assays, Cell Culture, Purification, Protein Chemistry, qPCR, HPLC, Molecular Biology, Biochemistry, Cell Biology, Western Blotting, ELISA, PCR, DNA, SDS-PAGE, Protein Expression, Transfection, Protein Purification, RT-PCR, Flow Cytometry, Chromatography, Gel Electrophoresis, In Vitro, Fluorescence, Immunoprecipitation, Mutagenesis, Microscopy, FPLC, RNA isolation, FACS, Electrophoresis, Tissue Culture, Immunofluorescence, Fluorescence Microscopy, Molecular Cloning, DNA extraction, Immunohistochemistry, Protein Characterization, Microbiology, Enzyme Kinetics, Life Sciences, Antibodies, Signal Transduction, Site-directed..., Enzyme Assays, recombinant DNA..., Proteomics, Affinity Chromatography, Cell Signaling, Cancer, LC-MS
Education
Thomas Jefferson University 2000 — 2007
Ph.D., Molecular Cell Biology
University of the Sciences in Philadelphia 1991 — 1995
B.S., Biology
CBIZ Employee Services July 2013 - Present
TriNet March 2012 - July 2013
Ceridian/Dayforce 2008 - March 2012
V12 Group/Direct Marketing Associates 2003 - 2008
Brand Institute 1997 - 2003
Skills
Business Development, New Business Development, Leadership, Solution Selling, Sales Operations, Salesforce.com, Sales, Selling, SaaS, Customer Satisfaction, Sales Process, Management, Strategic Partnerships, Team Leadership, Business Networking, Call Centers, Human Resources, PEO, Product Management, Contract Negotiation, Cold Calling, Sales Presentations, CRM, Program Management, B2B, Consultative Selling, Marketing Communications, Budgets, Marketing Management, HR Consulting, Lead Generation, Deal Closure, Employee Benefits, Account Management, Customer Retention, Direct Sales, Outside Sales, Advertising, Relationship Management, Digital Marketing, Proposal Writing, Closing Deals, Major Accounts, Call Center, Product Development, Retail, Sourcing, Leadership Development, Marketing, Negotiation
Education
University of Miami 1993 — 1997
Bachelor of Science (B.S.)
Broward Regional Health Planning Council April 2015 - Present
Broward Regional Health Planning Council September 2014 - Present
Brand Institute March 2013 - May 2014
Jersey College December 2012 - March 2013
Miami Project to Cure Paralysis April 2006 - August 2011
Skills
Marketing, Marketing Strategy, Advertising, pharma, Pharmaceutical Sales, Pharmaceutics, Pharmacokinetics, Clinical Pharmacology, Microbiology, Medical Microbiology, Medical Terminology, Environmental..., Molecular Microbiology, Pharmaceutical..., Long-term Customer..., Customer Service, Microsoft Office, Veterinary Medicine, Veterinary Technology, Clinical Pathology, Drawing Blood, Medical Writing, Scientific Writing, Medical Research, Clinical Research, Project Team Management, Project Management, College Teaching, Academic Publishing, Laboratory Medicine, Healthcare Marketing, Healthcare Industry, Persuasive Writing, Higher Education, Public Health, Molecular Neuroscience, Spinal Cord Injury, Marketing Communications
Education
University of Miami Leonard M. Miller School of Medicine 2008 — 2011
Doctor of Medicine (M.D.)
University of Miami 2004 — 2008
Bachelor of Science (B.S.), Microbiology and Immunology, Chemistry, Africana Studies, Honors
KarmaKrowd, Inc. 2013 - Present
Service Filtration Corporation 2012 - 2014
Brand Institute 2010 - 2012
Advisor 2006 - 2010
Pfizer Inc. 1998 - 2006
Rader, Fishman & Grauer PLLC 1996 - 1998
United States Patent and Trademark Office 1990 - 1995
Skills
Intellectual Property, Pharmaceutical Industry, Market Research, Corporate Law, Spanish, Prosecution, Trademarks, Health Care Compliance, Administrative Law, Product Lifecycle..., Copyright Law, Regulatory Law, PhRMA Code, Trademark Infringement, Regulatory Affairs, Business Development, Trade Secrets, Crowdfunding, Start-ups, Patents, Healthcare Compliance, Management, Licensing, Strategic Planning
Education
Practicing Law Instititute
Corporate Compliance and Ethics Institute
Wayne State University Law School
JD, Law
University of Michigan
B.A, Psychology
Hospital Physician Partners January 2014 - June 2015
VITAS Healthcare February 2013 - December 2013
VITAS Healthcare January 2010 - March 2013
VITAS Healthcare September 2008 - January 2010
Burger King Corporation October 2006 - May 2008
Screaming Color 2008 - 2008
Elizabeth Arden, Inc. June 2005 - October 2006
Norwegian Cruise Line July 2004 - June 2005
Brand Institute February 2002 - July 2004
Skills
Advertising, Marketing Communications, Marketing Strategy, Event Planning, PowerPoint, Strategic Planning, Excel, Social Media, Promotions, Account Management, Customer Relations, Customer Service, Market Research, Microsoft Office, Direct Marketing, Social Media Marketing, Access, Word, Email Marketing, Outlook, Online Marketing, Process Improvement, Brand Development, Product Development, Problem Solving, Trade Shows, Product Marketing, Healthcare, Event Management, Digital Marketing, Business Strategy, Marketing Management, Market Planning, Salesforce.com, Analytics, Microsoft Word, Web Project Management, Web Analytics, Management, Agile Methodologies, Leadership, Website Development, Microsoft Excel, Marketing
Education
University of Cincinnati College of Business 1997 — 2001
Bachelors of Business Administration, Marketing and International Business
Synechron May 2015 - Present
HiConversion June 2014 - January 2015
SHI International Corp. June 2013 - April 2014
QTS (Quality Technology Services) January 2011 - January 2013
QTS (Quality Technology Services) July 2010 - January 2011
Brand Institute October 2007 - May 2010
BRAND INSTITUTE INC October 2007 - May 2010
Merrill Lynch 2007 - 2007
Skills
Account Management, Salesforce.com, CRM, Direct Sales, Lead Generation, Data Center, New Business Development, Sales, Enterprise Software, Business Development, Marketing, Social Media Marketing, Customer Service, Cloud Computing, Start-ups, Management, Email Marketing, Sales Operations, B2B, Sales Management, Marketing Research, Managed Services, Market Research, Sales Prospecting, Cross-functional Team..., Microsoft Office, Inside Sales, Accounting, Project Management, Negotiation, Contract Negotiation, SaaS, Strategy, Digital Marketing, Marketing Strategy, Brand Development, Client Relationship..., Pharmaceuticals, Cold Calling, E-commerce, Solution Selling, Strategic Planning, IT Strategy
Education
University of South Florida 2001 — 2007
B.B.A, Marketing
Key Lime Interactive July 2009 - Present
Self-Employed April 2008 - July 2009
Keynote Systems July 2004 - March 2008
Brand Institute May 2003 - April 2004
Virgin Entertainment Group April 2002 - May 2003
Miami Dolphins April 2002 - December 2002
University of Miami - IT May 2000 - December 2001
GE Healthcare June 2000 - August 2000
Skills
Analytics, User Experience, Competitive Analysis, Project Management, Segmentation, Focus Groups, Digital Strategy, Analysis, Market Research, Usability Testing, User Research, Usability, Information Architecture, Persona, Mobile Devices, Customer Insight, Marketing Research, Usability Engineering, Qualitative Research, Strategy
Education
University of Miami 1997 — 2001
BBA, Marketing
University of Miami - School of Business 1997 — 2001
BBA, Marketing
Freelance December 2008 - Present
The Rose Sheet, Reed Elsevier May 2010 - May 2013
Women's Wear Daily (WWD) and Menswear December 2008 - October 2010
DNR Magazine, Conde Nast November 2007 - November 2008
Forbes Magazine January 2004 - November 2007
Euro RSCG Life September 2001 - July 2003
Brand Institute July 1999 - September 2001
BBDO September 1997 - July 1999
Skills
Fashion, Beauty, Apparel, Textiles, Sports, Social Media, Blogging, Fitness, Styling, Beauty Industry, Journalism, Marketing, Publications, Editing, Feature Articles, Writing, Advertising, Copywriting, Social Media Marketing
Education
University at Albany, SUNY 1993 — 1997
BS
University of Maryland January 2012 - Present
UCLA Alumni Association January 2009 - January 2012
UCLA Alumni Association February 2003 - January 2009
Los Angeles Area Chamber of Commerce 1999 - 2002
Brand Institute 1996 - 1998
Skills
Fundraising, Non-profits, Volunteer Management, Social Media, Program Development, Strategic Planning, Annual Giving, Alumni Relations, Marketing, Philanthropy, Direct Marketing, Email Marketing, Social Media Marketing, Marketing Communications
Education
University of Rhode Island 1988 — 1992
BS
Harold Grinspoon Foundation October 2010 - June 2014
White Mountains Advisors, LCC March 2010 - October 2010
Bayview Financial June 2007 - August 2009
Brand Institute 2005 - 2007
Skills
Access, Process Improvement, Data Analysis, Microsoft Office, Competitive Analysis, Forecasting, Market Research, Financial Reporting, Statistics, Visual Basic, HTML
Education
University of Florida
Brand Institute August 2006 - Present
Brand Institute August 2004 - August 2006
Brand Institute August 2003 - August 2004
Skills
Market Research, Sales, Marketing Strategy, New Business Development, Market Analysis, Marketing Research, Customer Insight, Competitive Analysis, Brand Development, Brand Management, B2B, Marketing, Global Marketing, Product Marketing, Pharmaceutical Industry, Product Launch, Marketing Communications, Strategy, Marketing Management, Strategic Planning, Cross-functional Team..., Advertising, Management, Market Planning
Education
University of Miami - School of Business 1999 — 2003
Brand Institute September 2007 - Present
HCA- Portland Hospital for Women & Children, London, England December 2003 - April 2005
Skills
Marketing Research, Market Research, Market Analysis, Customer Insight, Competitive Analysis, Consumer Behaviour, Marketing Strategy, Global Marketing, Brand Architecture, Marketing Communications, Brand Management, Direct Marketing, Data Analysis
Education
University at Buffalo 2005 — 2007
MA, International Economics
University of the West Indies, St. Augustine Campus 1998 — 2001
BSc, Economics
Spredfast June 2015 - Present
Illuminas September 2014 - June 2015
Illuminas November 2011 - September 2014
Brand Institute July 2009 - October 2011
Lake Mary Chiropractic Center February 2009 - July 2009
Stamford Plaza Double Bay November 2007 - December 2007
Skills
Market Research, Marketing Research, Quantitative Research, Qualitative Research, Technology, Entertainment, Segmentation
Education
Rollins College 2005 — 2008
Bachelor of Arts, International Business
University of New Hampshire 2004 — 2005
Cartier June 2003 - Present
Brand Institute June 2002 - 2003
Skills
Building Strong Teams, Sales Management, Sales Coaching and..., Performance Appraisal, Luxury, Jewelry, Self Driven, Client Relationship...
Education
University of Miami 1998 — 2002
Bachelor's Science in Communication, PR, Political Science, Graphic Design & Marketing
Brand Institute August 2009 - Present
Cellular Sales July 2006 - August 2009
Education
University of Alabama at Birmingham 2004 — 2008
B.S., Biology
Brand Institute August 2013 - Present
lululemon athletica April 2012 - August 2013
Abercrombie & Fitch February 2011 - April 2012
Skills
Customer Service, Microsoft Office, Retail, Microsoft Excel, Microsoft Word, PowerPoint, Sales, Merchandising, Inventory Management, Social Media, Management, Strategic Planning, Sales Management, Team Building, Marketing
Education
University of North Florida 2005 — 2010
Bachelor's degree, Communication Science, College Graduate
California Academy of Sciences May 2013 - Present
University of Notre Dame August 2011 - May 2013
Foreclosure.com August 2008 - August 2011
Foreclosure.com August 2005 - August 2008
Klos IT Services April 2004 - April 2005
Ventuer Services July 2001 - April 2004
Brand Institute October 2000 - June 2001
WorldWideWeb Institute January 2000 - October 2000
World Journal July 1998 - July 1999
Education
University of Florida 1996 — 1998
Master, Mass Communciation