Cardinal Path
Industry: Company
DescriptionFounded: 2011 Parent organization: Dentsu Aegis Network
Cardinal Path List of Employees There's an exhaustive list of past and present employees! Get comprehensive information on the number of employees at Cardinal Path. You can filter them based on skills, years of employment, job, education, department, and prior employment.
Cardinal Path Salaries. You can even request information on how much does Cardinal Path pay if you want to. Learn about salaries, pros and cons of working for Cardinal Path directly from the past employees.
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39 Cardinal Path employees in database. Find out everything there's to know about Cardinal Path employees. We offer you a great deal of unbiased information from the internal database, personal records, and many other details that might be of interest to you.
Cardinal Path Employees
Employee
Years
Job
Industry
Donald Hetzer Donald Hetzer's Cardinal Path Experience September 2014 - Present
Job Digital Project Manager at Cardinal Path
Industry Internet
Experience
Cardinal Path September 2014 - Present
Space Matrix January 2012 - December 2013
comScore, Inc. August 2010 - September 2011
comScore November 2008 - August 2010
Claritas August 2006 - August 2008
UBS January 2006 - May 2006
Skills
E-commerce, Leadership, Market Research, Customer Insight, Customer Analysis, Web Analytics, Competitive Analysis, Digital Marketing, Account Management, Mobile Marketing, comScore, SEM, Social Media Marketing, PowerPoint, Microsoft Excel, Manage Client..., Event Management, Office Management, Google Analytics, Marketing Strategy, Marketing, Data Analysis
Education
University of Illinois at Chicago 2002 — 2006
B.S., Marketing
Cardinal Path September 2014 - Present
Space Matrix January 2012 - December 2013
comScore, Inc. August 2010 - September 2011
comScore November 2008 - August 2010
Claritas August 2006 - August 2008
UBS January 2006 - May 2006
Skills
E-commerce, Leadership, Market Research, Customer Insight, Customer Analysis, Web Analytics, Competitive Analysis, Digital Marketing, Account Management, Mobile Marketing, comScore, SEM, Social Media Marketing, PowerPoint, Microsoft Excel, Manage Client..., Event Management, Office Management, Google Analytics, Marketing Strategy, Marketing, Data Analysis
Education
University of Illinois at Chicago 2002 — 2006
B.S., Marketing
Brian Wonch Brian Wonch's Cardinal Path Experience December 2012 - July 2014
Job Media Analytics
Industry Marketing and Advertising
Experience
iCrossing July 2014 - September 2015
Cardinal Path December 2012 - July 2014
Obama for America December 2011 - November 2012
OptumInsight June 2011 - August 2011
McGaw YMCA November 2008 - August 2010
McGaw YMCA September 2007 - November 2008
Washtenaw County Workers Center June 2007 - August 2007
Ann Arbor YMCA December 2006 - August 2007
Associated Youth Services 2006 - 2006
URWEGO Community Banking, SA June 2005 - July 2005
Skills
SQL, Omniture, Python, R, Google Analytics, Web Analytics, Analytics, Digital Marketing, SEO, VBA, Marketing, SPSS, Data Analysis, Google Adwords, Adobe Analytics
Education
Northwestern University 2010 — 2011
M.Sc., Marketing
Oberlin College 2002 — 2006
B.A., Latin American Studies, Spanish
iCrossing July 2014 - September 2015
Cardinal Path December 2012 - July 2014
Obama for America December 2011 - November 2012
OptumInsight June 2011 - August 2011
McGaw YMCA November 2008 - August 2010
McGaw YMCA September 2007 - November 2008
Washtenaw County Workers Center June 2007 - August 2007
Ann Arbor YMCA December 2006 - August 2007
Associated Youth Services 2006 - 2006
URWEGO Community Banking, SA June 2005 - July 2005
Skills
SQL, Omniture, Python, R, Google Analytics, Web Analytics, Analytics, Digital Marketing, SEO, VBA, Marketing, SPSS, Data Analysis, Google Adwords, Adobe Analytics
Education
Northwestern University 2010 — 2011
M.Sc., Marketing
Oberlin College 2002 — 2006
B.A., Latin American Studies, Spanish
Courtney Hiles Courtney Hiles's Cardinal Path Experience January 2013 - Present
Job Account Manager at Cardinal Path
Industry Marketing and Advertising
Experience
Cardinal Path January 2013 - Present
ReachLocal November 2011 - December 2012
ReachLocal December 2010 - November 2011
Cuatro's - Austin July 2008 - September 2010
Oopsy Daisy Baby November 2007 - June 2008
Skills
SEM, Social Media Marketing, PPC, SEO, Google Analytics, Online Advertising, Strategy, Google Adwords, Digital Marketing, Search Advertising, Salesforce.com, Online Marketing, Email Marketing, Display Advertising, Training, Online Reputation..., Mobile Marketing, Social Media, Digital Media, Analytics, Public Speaking, Sales Process, Microsoft Excel, Client Relations Skills, Operations Management, Online Branding, Process Management, PowerPoint, Final Cut Pro, Video Production, International Relations, WordPress
Education
The University of Texas at Austin
BS Advertising, Advertising, Marketing, Media, Creative Copywriting and Art Direction, Theatre Studies
Cardinal Path January 2013 - Present
ReachLocal November 2011 - December 2012
ReachLocal December 2010 - November 2011
Cuatro's - Austin July 2008 - September 2010
Oopsy Daisy Baby November 2007 - June 2008
Skills
SEM, Social Media Marketing, PPC, SEO, Google Analytics, Online Advertising, Strategy, Google Adwords, Digital Marketing, Search Advertising, Salesforce.com, Online Marketing, Email Marketing, Display Advertising, Training, Online Reputation..., Mobile Marketing, Social Media, Digital Media, Analytics, Public Speaking, Sales Process, Microsoft Excel, Client Relations Skills, Operations Management, Online Branding, Process Management, PowerPoint, Final Cut Pro, Video Production, International Relations, WordPress
Education
The University of Texas at Austin
BS Advertising, Advertising, Marketing, Media, Creative Copywriting and Art Direction, Theatre Studies
Heather Cooan Heather Cooan's Cardinal Path Experience October 2010 - November 2012
Job Media & Advertising Exec. | Entrepreneur | Speaker
Industry Marketing and Advertising
Experience
Simplify Fitness, LLC June 2015 - Present
Infusionsoft August 2014 - Present
HDC Interactive February 2007 - Present
The Rogue Cookie February 2010 - Present
Clix Marketing March 2013 - August 2014
PetSmart January 2013 - March 2013
Cardinal Path October 2010 - November 2012
Cardinal Path October 2010 - November 2012
Google June 2010 - September 2010
Google April 2010 - June 2010
Skills
SEM, Google Analytics, PPC, Google Adwords, Online Marketing, Online Advertising, Digital Marketing, Social Media Marketing, Web Analytics, Social Media, SEO, Advertising, Blogging, E-commerce, Strategic Planning, Strategy, Facebook, Display Advertising, Public Speaking, Interactive Marketing, Digital Strategy, New Business Development, Omniture, Training, Marketing Strategy, Interactive Advertising, Mobile Advertising, SMO, YouTube, Media Buying, Media Planning, Social Media Strategist, Social Media Advertising, Affiliate Marketing, MSN AdCenter, Yahoo Search Marketing, Twitter, Interactive Media, Community Management, Customer Retention, Paid Media, Earned Media, Performance Based..., Interactive Marketing..., Performance Advertising, Owned Media, Brand Strategy, Social PPC, Broadcast Media, Print Media
Education
University of Phoenix 2006 — 2008
MBA, Business Administration
Arizona State University 1999 — 2005
B.A., Philosophy
Arizona State University 1999 — 2005
B.S., Anthropology
Arizona State University 1999 — 2005
Certificate, Ethics
Simplify Fitness, LLC June 2015 - Present
Infusionsoft August 2014 - Present
HDC Interactive February 2007 - Present
The Rogue Cookie February 2010 - Present
Clix Marketing March 2013 - August 2014
PetSmart January 2013 - March 2013
Cardinal Path October 2010 - November 2012
Cardinal Path October 2010 - November 2012
Google June 2010 - September 2010
Google April 2010 - June 2010
Skills
SEM, Google Analytics, PPC, Google Adwords, Online Marketing, Online Advertising, Digital Marketing, Social Media Marketing, Web Analytics, Social Media, SEO, Advertising, Blogging, E-commerce, Strategic Planning, Strategy, Facebook, Display Advertising, Public Speaking, Interactive Marketing, Digital Strategy, New Business Development, Omniture, Training, Marketing Strategy, Interactive Advertising, Mobile Advertising, SMO, YouTube, Media Buying, Media Planning, Social Media Strategist, Social Media Advertising, Affiliate Marketing, MSN AdCenter, Yahoo Search Marketing, Twitter, Interactive Media, Community Management, Customer Retention, Paid Media, Earned Media, Performance Based..., Interactive Marketing..., Performance Advertising, Owned Media, Brand Strategy, Social PPC, Broadcast Media, Print Media
Education
University of Phoenix 2006 — 2008
MBA, Business Administration
Arizona State University 1999 — 2005
B.A., Philosophy
Arizona State University 1999 — 2005
B.S., Anthropology
Arizona State University 1999 — 2005
Certificate, Ethics
Nicky Yuen Nicky Yuen's Cardinal Path Experience March 2014 - Present
Job Analytics Implementation Consultant at Cardinal Path
Industry Telecommunications
Experience
Cardinal Path March 2014 - Present
Yuenworks Consulting, Inc. January 2013 - Present
BC Hydro November 2012 - March 2014
Nokia December 2009 - November 2012
Nokia February 2005 - November 2009
QA Labs July 2004 - January 2005
Abatis 2000 - 2000
Nortel June 1997 - December 1997
Skills
Agile Methodologies, Test Automation, Quality Assurance, JavaScript, PHP, Selenium, Scrum, jQuery, PostgreSQL, Ruby on Rails, Quality Center, MySQL, Symfony, HTML 5, XHTML, CSS, Google API, Facebook API, PHPUnit, phpMyAdmin, Testing, Mobile Devices, HTML5, CSS3, Ruby, Ubuntu, ZigBee, Beanshell, Smart Metering, 802.15.4, SASS, Google Analytics, Google Tag Manager
Education
BCIT
Web Development and Design
The University of British Columbia
MEng, Data and Telecommunications
The University of British Columbia
BASc, Electrical Engineering
Cardinal Path March 2014 - Present
Yuenworks Consulting, Inc. January 2013 - Present
BC Hydro November 2012 - March 2014
Nokia December 2009 - November 2012
Nokia February 2005 - November 2009
QA Labs July 2004 - January 2005
Abatis 2000 - 2000
Nortel June 1997 - December 1997
Skills
Agile Methodologies, Test Automation, Quality Assurance, JavaScript, PHP, Selenium, Scrum, jQuery, PostgreSQL, Ruby on Rails, Quality Center, MySQL, Symfony, HTML 5, XHTML, CSS, Google API, Facebook API, PHPUnit, phpMyAdmin, Testing, Mobile Devices, HTML5, CSS3, Ruby, Ubuntu, ZigBee, Beanshell, Smart Metering, 802.15.4, SASS, Google Analytics, Google Tag Manager
Education
BCIT
Web Development and Design
The University of British Columbia
MEng, Data and Telecommunications
The University of British Columbia
BASc, Electrical Engineering
Joe Sopko Joe Sopko's Cardinal Path Experience January 2015 - Present
Job Group Director, Digital Intelligence at Cardinal Path
Industry Internet
Experience
Cardinal Path January 2015 - Present
Critical Mass January 2010 - December 2014
Zaaz June 2007 - February 2010
Organic April 2005 - May 2007
Comerica Bank May 1996 - April 2005
Skills
Analytics, Web Analytics, Interactive Marketing, Omniture, Adobe Analytics, Google Analytics, Digital Strategy, Digital Marketing, Mobile Marketing, Strategy, SEO, Conversion Optimization, SEM, User Experience, Project Management, Social Media Measurement, Analysis, Marketing, Strategic Planning, Google Adwords, Business Intelligence, Budgets, Forecasting, ROI Optimization, Customer Insight, PPC, Human Resources, Data Visualization, Databases, Statistical Modeling, Monetization, Scripting, Surveying, Predictive Analytics, SPSS, SQL, Tableau, R
Education
Davenport University 1999 — 2001
MBA, Marketing
Central Michigan University 1991 — 1996
BSBA, Marketing
John Glenn High School 1989 — 1991
Cardinal Path January 2015 - Present
Critical Mass January 2010 - December 2014
Zaaz June 2007 - February 2010
Organic April 2005 - May 2007
Comerica Bank May 1996 - April 2005
Skills
Analytics, Web Analytics, Interactive Marketing, Omniture, Adobe Analytics, Google Analytics, Digital Strategy, Digital Marketing, Mobile Marketing, Strategy, SEO, Conversion Optimization, SEM, User Experience, Project Management, Social Media Measurement, Analysis, Marketing, Strategic Planning, Google Adwords, Business Intelligence, Budgets, Forecasting, ROI Optimization, Customer Insight, PPC, Human Resources, Data Visualization, Databases, Statistical Modeling, Monetization, Scripting, Surveying, Predictive Analytics, SPSS, SQL, Tableau, R
Education
Davenport University 1999 — 2001
MBA, Marketing
Central Michigan University 1991 — 1996
BSBA, Marketing
John Glenn High School 1989 — 1991
Daniel Crane Daniel Crane's Cardinal Path Experience November 2012 - Present
Job Group Director, Digital Intelligence at Cardinal Path
Industry Marketing and Advertising
Experience
Cardinal Path November 2012 - Present
The ReWired Group December 2009 - Present
Kimberly-Clark November 2011 - November 2012
Draftfcb, Inc June 2000 - October 2011
Nykamp Consulting Group 1997 - 2000
Draft, Inc December 1994 - October 1997
Direct marketing technology 1991 - 1994
Skills
Behavioral Targeting, Dashboards, Customer Lifecycle..., Dashboard, Digital Marketing, Marketing Analytics, Online Marketing..., Social Media, Segmentation, New Business Development, Strategy, E-commerce, CRM, Leadership, Web Analytics, Customer Insight, Marketing Strategy, Marketing, Lead Generation, Mobile Devices
Education
Michigan State University 1983 — 1987
BA, Marketing & Communications
Cardinal Path November 2012 - Present
The ReWired Group December 2009 - Present
Kimberly-Clark November 2011 - November 2012
Draftfcb, Inc June 2000 - October 2011
Nykamp Consulting Group 1997 - 2000
Draft, Inc December 1994 - October 1997
Direct marketing technology 1991 - 1994
Skills
Behavioral Targeting, Dashboards, Customer Lifecycle..., Dashboard, Digital Marketing, Marketing Analytics, Online Marketing..., Social Media, Segmentation, New Business Development, Strategy, E-commerce, CRM, Leadership, Web Analytics, Customer Insight, Marketing Strategy, Marketing, Lead Generation, Mobile Devices
Education
Michigan State University 1983 — 1987
BA, Marketing & Communications
Alex Tomin Alex Tomin's Cardinal Path Experience March 2011 - Present
Job Internet Marketing Account Manager at Cardinal Path
Industry Internet
Experience
Cardinal Path March 2011 - Present
VKI Studios December 2004 - March 2011
Skills
Google Analytics, PPC, Conversion Optimization, Omniture, Online Marketing, Google Adwords, SEO, MSN AdCenter, SEM, Web Analytics, Project Management, Display Advertising, Search Advertising, Digital Marketing, Analytics, E-commerce, Landing Page..., Affiliate Marketing, Web Development, A/B testing, Web Marketing, Keyword Research, Organic Search, Online Advertising
Education
National Technical University of Ukraine 'Kyiv Polytechnic Institute' 1991 — 1996
Cardinal Path March 2011 - Present
VKI Studios December 2004 - March 2011
Skills
Google Analytics, PPC, Conversion Optimization, Omniture, Online Marketing, Google Adwords, SEO, MSN AdCenter, SEM, Web Analytics, Project Management, Display Advertising, Search Advertising, Digital Marketing, Analytics, E-commerce, Landing Page..., Affiliate Marketing, Web Development, A/B testing, Web Marketing, Keyword Research, Organic Search, Online Advertising
Education
National Technical University of Ukraine 'Kyiv Polytechnic Institute' 1991 — 1996
Mallory Qualls Mallory Qualls's Cardinal Path Experience March 2014 - Present
Job Consultant, Digital Intelligence
Industry Marketing and Advertising
Experience
Cardinal Path March 2014 - Present
Mallory Qualls Consulting June 2013 - March 2014
School of the Art Institute of Chicago August 2011 - May 2013
Paramount Acceptance March 2010 - August 2011
Premier Data Corporation 2008 - 2010
The Utah Photographic Arts Council 2007 - 2009
Skills
Social Media, Adobe Creative Suite, Nonprofits, Social Networking, Visual Arts, Customer Service, Social Media Marketing, Microsoft Office, Analytics, Google Analytics, Marketing Strategy, Leadership, QuickBooks, Microsoft Excel, Digital Marketing, Photoshop, Data Visualization
Education
The School of the Art Institute of Chicago 2011 — 2013
Master of Arts, Arts Administration and Policy
University of Utah 2004 — 2009
Bachelor of Fine Arts, Photography and Digital Imaging
Cardinal Path March 2014 - Present
Mallory Qualls Consulting June 2013 - March 2014
School of the Art Institute of Chicago August 2011 - May 2013
Paramount Acceptance March 2010 - August 2011
Premier Data Corporation 2008 - 2010
The Utah Photographic Arts Council 2007 - 2009
Skills
Social Media, Adobe Creative Suite, Nonprofits, Social Networking, Visual Arts, Customer Service, Social Media Marketing, Microsoft Office, Analytics, Google Analytics, Marketing Strategy, Leadership, QuickBooks, Microsoft Excel, Digital Marketing, Photoshop, Data Visualization
Education
The School of the Art Institute of Chicago 2011 — 2013
Master of Arts, Arts Administration and Policy
University of Utah 2004 — 2009
Bachelor of Fine Arts, Photography and Digital Imaging
Melissa Canavan Melissa Canavan's Cardinal Path Experience March 2015 - Present
Job Sales Coordinator at Cardinal Path
Industry Marketing and Advertising
Experience
Cardinal Path March 2015 - Present
Yaletown International Logistcis Group June 2009 - February 2015
American Eagle Outfitters May 2006 - January 2007
Skills
English, Microsoft Office, PowerPoint, Microsoft Word, Research, Windows, Customer Service, Microsoft Excel, Outlook, Public Relations, Teamwork, Social Media, Sales, Blogging, Brand Development, Editing, Event Planning, Leadership, Retail, Social Media Marketing
Education
The University of British Columbia 2007 — 2011
Bachelor of Science (B.Sc.), Global Resource Sysytems
Parsons Paris 2009 — 2010
Design Managment
Cardinal Path March 2015 - Present
Yaletown International Logistcis Group June 2009 - February 2015
American Eagle Outfitters May 2006 - January 2007
Skills
English, Microsoft Office, PowerPoint, Microsoft Word, Research, Windows, Customer Service, Microsoft Excel, Outlook, Public Relations, Teamwork, Social Media, Sales, Blogging, Brand Development, Editing, Event Planning, Leadership, Retail, Social Media Marketing
Education
The University of British Columbia 2007 — 2011
Bachelor of Science (B.Sc.), Global Resource Sysytems
Parsons Paris 2009 — 2010
Design Managment
Jennifer Lanser Jennifer Lanser's Cardinal Path Experience October 2013 - Present
Job Resource / Digital Program Manager
Industry Marketing and Advertising
Experience
Cardinal Path October 2013 - Present
UBM Studios (UBM LLC) August 2010 - September 2013
Kelly Financial Resources (Contracted to CNH Marketing Department) June 2009 - August 2010
The Paine Art Center & Gardens January 2008 - June 2009
Fotosearch June 2006 - June 2009
Skills
Digital Media, Microsoft Office, Project Management, Adobe Creative Suite, User Experience, Webcasting, Digital Marketing, Social Media, HTML, Digital Photography, Production Managment, Agile Methodologies, CMS, Lead Generation, CRM, Integrated Marketing, Advertising, Video Production, New Media
Education
DePaul University - Charles H. Kellstadt Graduate School of Business 2012 — 2015
Master of Business Administration (MBA), 2 Concentrations: Brand Management & Entrepreneurship
Ripon College 2005 — 2009
Bachelor of Fine Arts (BFA), (2 Majors) Business Administration & Art History
Cardinal Path October 2013 - Present
UBM Studios (UBM LLC) August 2010 - September 2013
Kelly Financial Resources (Contracted to CNH Marketing Department) June 2009 - August 2010
The Paine Art Center & Gardens January 2008 - June 2009
Fotosearch June 2006 - June 2009
Skills
Digital Media, Microsoft Office, Project Management, Adobe Creative Suite, User Experience, Webcasting, Digital Marketing, Social Media, HTML, Digital Photography, Production Managment, Agile Methodologies, CMS, Lead Generation, CRM, Integrated Marketing, Advertising, Video Production, New Media
Education
DePaul University - Charles H. Kellstadt Graduate School of Business 2012 — 2015
Master of Business Administration (MBA), 2 Concentrations: Brand Management & Entrepreneurship
Ripon College 2005 — 2009
Bachelor of Fine Arts (BFA), (2 Majors) Business Administration & Art History
Jared Smith Jared Smith's Cardinal Path Experience August 2011 - July 2012
Job Conversion Rate Optimization
Industry Computer Software
Experience
ContourThis, LLC. June 2012 - Present
Cardinal Path August 2011 - July 2012
SheKnows, LLC April 2011 - July 2011
Jawa April 2010 - April 2011
Wright January 2005 - April 2010
Skills
Conversion Optimization, Web Development, Google Analytics, Web Analytics, User Experience, Web Design, LAMP, PHP, MySQL, User Interface Design, Marketing, A/B testing, Web Strategy, Marketing Strategy, Customer Insight, Inbound Marketing, Thought Leadership, Customer Experience, Statistics, Multivariate Analysis, Multivariate Testing, Change Management, Analytics, CMS, Google Adwords, Information Architecture, Blogging, Online Marketing, PPC, Web Project Management, XHTML, Strategy, SEO, Advertising, SEM, E-commerce, Usability
Education
Universidad de Salamanca 2007 — 2007
BFA, Bellas Artes
Pittsburg State University
B.F.A., Commercial Art
ContourThis, LLC. June 2012 - Present
Cardinal Path August 2011 - July 2012
SheKnows, LLC April 2011 - July 2011
Jawa April 2010 - April 2011
Wright January 2005 - April 2010
Skills
Conversion Optimization, Web Development, Google Analytics, Web Analytics, User Experience, Web Design, LAMP, PHP, MySQL, User Interface Design, Marketing, A/B testing, Web Strategy, Marketing Strategy, Customer Insight, Inbound Marketing, Thought Leadership, Customer Experience, Statistics, Multivariate Analysis, Multivariate Testing, Change Management, Analytics, CMS, Google Adwords, Information Architecture, Blogging, Online Marketing, PPC, Web Project Management, XHTML, Strategy, SEO, Advertising, SEM, E-commerce, Usability
Education
Universidad de Salamanca 2007 — 2007
BFA, Bellas Artes
Pittsburg State University
B.F.A., Commercial Art
Jackson Lo Jackson Lo's Cardinal Path Experience March 2011 - December 2012
Job SEO Specialist at TripAdvisor
Industry Marketing and Advertising
Experience
TripAdvisor September 2015 - Present
TripAdvisor December 2014 - September 2015
adjump Media January 2013 - November 2014
MENU.CA January 2013 - November 2014
SteerUp Marketing January 2013 - November 2014
Cardinal Path March 2011 - December 2012
PublicInsite Web Analytics Inc. February 2011 - June 2011
KayLo Marketing February 2010 - February 2011
Canadian Heritage September 2010 - December 2010
Canadian Heritage July 2008 - March 2010
Skills
SEO, Local Search, Social Media Marketing, Wordpress, Google Analytics, Web Analytics, Social Media, Online Marketing, Blogging, Digital Marketing, Social Networking, Marketing Strategy, Online Advertising, Facebook, Dreamweaver, SMO, Analytics, Web Marketing, PPC, WordPress
Education
Carleton University 2005 — 2009
Commerce, Business, Information Systems
TripAdvisor September 2015 - Present
TripAdvisor December 2014 - September 2015
adjump Media January 2013 - November 2014
MENU.CA January 2013 - November 2014
SteerUp Marketing January 2013 - November 2014
Cardinal Path March 2011 - December 2012
PublicInsite Web Analytics Inc. February 2011 - June 2011
KayLo Marketing February 2010 - February 2011
Canadian Heritage September 2010 - December 2010
Canadian Heritage July 2008 - March 2010
Skills
SEO, Local Search, Social Media Marketing, Wordpress, Google Analytics, Web Analytics, Social Media, Online Marketing, Blogging, Digital Marketing, Social Networking, Marketing Strategy, Online Advertising, Facebook, Dreamweaver, SMO, Analytics, Web Marketing, PPC, WordPress
Education
Carleton University 2005 — 2009
Commerce, Business, Information Systems
Ken Moss Ken Moss's Cardinal Path Experience March 2011 - July 2014
Job Search & Paid Media Specialist at lululemon athletica
Industry Marketing and Advertising
Experience
lululemon athletica July 2014 - Present
Cardinal Path March 2011 - July 2014
VKI Studios January 2006 - March 2011
Skills
PPC, Digital Marketing, SEO, Analytics, Google Analytics, Presentations, Public Speaking, Google Adwords, Advertising, Training, Yahoo Search Marketing, Display Advertising, Project Management, Email Marketing, SEM, Online Advertising, Web Strategy, Web Analytics, Conversion Optimization, Omniture, Online Marketing, Landing Page..., A/B testing, Marketing
Education
Vancouver Film School 2001 — 2001
New Media
Thompson Rivers University 1998 — 1999
lululemon athletica July 2014 - Present
Cardinal Path March 2011 - July 2014
VKI Studios January 2006 - March 2011
Skills
PPC, Digital Marketing, SEO, Analytics, Google Analytics, Presentations, Public Speaking, Google Adwords, Advertising, Training, Yahoo Search Marketing, Display Advertising, Project Management, Email Marketing, SEM, Online Advertising, Web Strategy, Web Analytics, Conversion Optimization, Omniture, Online Marketing, Landing Page..., A/B testing, Marketing
Education
Vancouver Film School 2001 — 2001
New Media
Thompson Rivers University 1998 — 1999
Corey Koberg Corey Koberg's Cardinal Path Experience March 2011 - Present
Job Founder & Senior Partner at Cardinal Path
Industry Internet
Experience
Cardinal Path March 2011 - Present
Skills
Online Marketing, SEO, Analytics, SEM, Email Marketing, Google Analytics, Digital Marketing, Google Adwords, Online Advertising, Big Data, Web Analytics, E-commerce, Strategic Partnerships, Omniture, Conversion Optimization, Marketing Strategy, Web Marketing, Management, CSS, Enterprise Software, Leadership
Education
University of Illinois at Urbana-Champaign
BS
Technical University of Munich
Cardinal Path March 2011 - Present
Skills
Online Marketing, SEO, Analytics, SEM, Email Marketing, Google Analytics, Digital Marketing, Google Adwords, Online Advertising, Big Data, Web Analytics, E-commerce, Strategic Partnerships, Omniture, Conversion Optimization, Marketing Strategy, Web Marketing, Management, CSS, Enterprise Software, Leadership
Education
University of Illinois at Urbana-Champaign
BS
Technical University of Munich
Tyler Gibbs Tyler Gibbs's Cardinal Path Experience September 2011 - Present
Job Director, Business Development at Cardinal Path
Industry Information Technology and Services
Experience
Cardinal Path September 2011 - Present
PublicInsite Web Analytics Inc. June 2006 - September 2011
Canadian Heritage 2004 - 2006
Canadian Heritage 2004 - 2006
Nortel Networks 2000 - 2001
Skills
Web Analytics, SEO, Google Analytics, Analytics, SEM, Business Development, Online Marketing, Digital Marketing, Marketing, Social Media Marketing, Strategy, Marketing Strategy, Social Media, Google Adwords, Digital Strategy, Email Marketing, PPC, E-commerce, Mobile Marketing, Sales Operations, Sales Process, Sales Presentations, Sales, Search, Google Analytics Premium
Education
University of Saskatchewan 1994 — 1999
B. Comm, Finance and Computers
Cardinal Path September 2011 - Present
PublicInsite Web Analytics Inc. June 2006 - September 2011
Canadian Heritage 2004 - 2006
Canadian Heritage 2004 - 2006
Nortel Networks 2000 - 2001
Skills
Web Analytics, SEO, Google Analytics, Analytics, SEM, Business Development, Online Marketing, Digital Marketing, Marketing, Social Media Marketing, Strategy, Marketing Strategy, Social Media, Google Adwords, Digital Strategy, Email Marketing, PPC, E-commerce, Mobile Marketing, Sales Operations, Sales Process, Sales Presentations, Sales, Search, Google Analytics Premium
Education
University of Saskatchewan 1994 — 1999
B. Comm, Finance and Computers
Julie Ferrara Julie Ferrara's Cardinal Path Experience December 2007 - August 2011
Job Faculty in Business Analytics & Statistics
Industry Higher Education
Experience
Haslam College of Business at the University of Tennessee January 2011 - Present
Cardinal Path December 2007 - August 2011
Intel June 2004 - December 2007
Education
University of Tennessee-Knoxville - College of Business Administration 1996 — 2004
Masters of Science, Statistics
Haslam College of Business at the University of Tennessee January 2011 - Present
Cardinal Path December 2007 - August 2011
Intel June 2004 - December 2007
Education
University of Tennessee-Knoxville - College of Business Administration 1996 — 2004
Masters of Science, Statistics
Jay Murphy Jay Murphy's Cardinal Path Experience 2014 - Present
Job Managing Director Trionia
Industry Marketing and Advertising
Experience
Trionia March 2001 - Present
Cardinal Path 2014 - Present
Skills
Digital Marketing, Online Marketing, Analytics, Web Analytics, Project Delivery, Program Management, SEO, SEM, Search Advertising, Website Development, Web Content Management, Social Media Marketing, Banner Ads, Email Marketing, Web Design, Web Development, Web Services, Website Promotion, CMS, Digital Strategy, Web 2.0, User Experience, Information Architecture, E-commerce, Web Project Management, Google Analytics, WordPress, Joomla, Web Marketing, Management, Marketing, Leadership, Social Media, Marketing Strategy
Education
MIT 1991 — 1993
Tufts University 1988 — 1991
MS
Northeastern University 1984 — 1987
BS
Trionia March 2001 - Present
Cardinal Path 2014 - Present
Skills
Digital Marketing, Online Marketing, Analytics, Web Analytics, Project Delivery, Program Management, SEO, SEM, Search Advertising, Website Development, Web Content Management, Social Media Marketing, Banner Ads, Email Marketing, Web Design, Web Development, Web Services, Website Promotion, CMS, Digital Strategy, Web 2.0, User Experience, Information Architecture, E-commerce, Web Project Management, Google Analytics, WordPress, Joomla, Web Marketing, Management, Marketing, Leadership, Social Media, Marketing Strategy
Education
MIT 1991 — 1993
Tufts University 1988 — 1991
MS
Northeastern University 1984 — 1987
BS
Andy Mott Andy Mott's Cardinal Path Experience July 2013 - June 2015
Job Technical Manager, Implementation at Cardinal Path
Industry Information Technology and Services
Experience
Search Discovery June 2015 - Present
Cardinal Path July 2013 - June 2015
Merkle November 2012 - July 2013
Adobe Systems September 2008 - November 2012
PathWise April 2006 - July 2008
Brigham Young University July 2004 - July 2007
Skills
JavaScript, Omniture, Web Analytics, Web Analytics..., Online Advertising, Consulting, SiteCatalyst, Online Campaign..., Conversion Optimization, Analytics, HTML, Social Analytics, Online Business..., Google Analytics, Landing Page..., PHP, CSS, SQL, Databases, Web Development, Digital Image Processing, Video Editing, Microsoft Excel, Microsoft Office, FTP, SEO, SaaS, E-commerce
Education
Brigham Young University 2000 — 2008
B.S., Information Systems
Search Discovery June 2015 - Present
Cardinal Path July 2013 - June 2015
Merkle November 2012 - July 2013
Adobe Systems September 2008 - November 2012
PathWise April 2006 - July 2008
Brigham Young University July 2004 - July 2007
Skills
JavaScript, Omniture, Web Analytics, Web Analytics..., Online Advertising, Consulting, SiteCatalyst, Online Campaign..., Conversion Optimization, Analytics, HTML, Social Analytics, Online Business..., Google Analytics, Landing Page..., PHP, CSS, SQL, Databases, Web Development, Digital Image Processing, Video Editing, Microsoft Excel, Microsoft Office, FTP, SEO, SaaS, E-commerce
Education
Brigham Young University 2000 — 2008
B.S., Information Systems
Tom Fuertes's Cardinal Path Experience September 2013 - September 2014
Job Director of Engineering at Clearhead: The Digital Optimization Agency
Industry Computer Software
Experience
Clearhead: The Digital Optimization Agency April 2014 - Present
Cardinal Path September 2013 - September 2014
SeniorAdvisor.com August 2013 - April 2014
HomeAway.com July 2012 - August 2013
Bazaarvoice February 2012 - June 2012
Self Employed May 2009 - January 2012
iRentToOwn.com June 2007 - October 2009
Skills
JavaScript, Web Analytics, Web Development, Google Analytics, Conversion Optimization, A/B testing, Front-end, SEO, A/B Testing, Ruby on Rails, Start-ups, PHP, Football Coaching, User Experience
Education
The University of Texas at Austin 2004 — 2008
Bachelor's degree, Management Information Systems, General
Clearhead: The Digital Optimization Agency April 2014 - Present
Cardinal Path September 2013 - September 2014
SeniorAdvisor.com August 2013 - April 2014
HomeAway.com July 2012 - August 2013
Bazaarvoice February 2012 - June 2012
Self Employed May 2009 - January 2012
iRentToOwn.com June 2007 - October 2009
Skills
JavaScript, Web Analytics, Web Development, Google Analytics, Conversion Optimization, A/B testing, Front-end, SEO, A/B Testing, Ruby on Rails, Start-ups, PHP, Football Coaching, User Experience
Education
The University of Texas at Austin 2004 — 2008
Bachelor's degree, Management Information Systems, General
Jim Kultgen's Cardinal Path Experience September 2015 - Present
Job Consultant, Analysis & Insights at Cardinal Path
Industry Management Consulting
Experience
Cardinal Path September 2015 - Present
Glenview Park District August 2013 - September 2015
Glenview Park District August 2010 - August 2013
Herrmann Tennis Academy September 2008 - September 2010
Glenbrook Racquet Club September 2008 - August 2010
University of Wisconsin - Whitewater August 2007 - June 2008
University of Wisconsin - Whitewater September 2006 - May 2008
Skills
Event Planning, Management, Customer Service, Team Leadership, Coaching, Tennis, Outlook, Event Management, Budgets, Social Networking, SQL, Microsoft Excel, Tableau, R, Microsoft Office
Education
General Assembly 2015 — 2015
Analytics
University of Wisconsin-Whitewater 2004 — 2008
B.B.A., Business Management
Cardinal Path September 2015 - Present
Glenview Park District August 2013 - September 2015
Glenview Park District August 2010 - August 2013
Herrmann Tennis Academy September 2008 - September 2010
Glenbrook Racquet Club September 2008 - August 2010
University of Wisconsin - Whitewater August 2007 - June 2008
University of Wisconsin - Whitewater September 2006 - May 2008
Skills
Event Planning, Management, Customer Service, Team Leadership, Coaching, Tennis, Outlook, Event Management, Budgets, Social Networking, SQL, Microsoft Excel, Tableau, R, Microsoft Office
Education
General Assembly 2015 — 2015
Analytics
University of Wisconsin-Whitewater 2004 — 2008
B.B.A., Business Management
Brandon Lewin Brandon Lewin's Cardinal Path Experience December 2013 - August 2014
Job Helping Purposeful Businesses Make a Difference | Strategic Marketing | Marketing Training | Entrepreneur
Industry Marketing and Advertising
Experience
Down With The Man June 2015 - Present
Down With The Man August 2014 - Present
Cardinal Path December 2013 - August 2014
BLewin, Inc. March 2009 - December 2013
Image Perspective September 2012 - November 2013
Movere LLC May 2013 - October 2013
The Pepper Group February 2012 - August 2012
DoughNuttz January 2009 - February 2012
Mamma.com August 2011 - January 2012
DMI & Digital Marketing Institute August 2011 - January 2012
Skills
Social Media Marketing, Lead Generation, Email Marketing, Online Marketing, Marketing, Marketing Strategy, Integrated Marketing, Social Media, Strategic Partnerships, Entrepreneurship, Digital Marketing, Sales, Strategy, Business Development, Leadership, Public Speaking, New Business Development, Small Business, B2B, Advertising, Training, Strategic Planning, B2B Marketing, E-commerce, Marketing Communications, Blogging, Online Advertising, SEO, Start-ups, Business Strategy, SEM, PPC, Facebook, Social Media Marketing..., Sales Process, Qualifying Prospects, Social Media Marketing..., Social Media Marketing..., Mobile Marketing, Sales Presentations, Logo Design, Following Up, Creative Solutions, Business Planning, Marketing Consultant, Speaking Engagements, Professional Speaker, Keynote Speaker, Branding & Identity, Content Marketing
Education
DePaul University 2001 — 2003
Finance
Highland Park High School 1998 — 2001
Niles North
Down With The Man June 2015 - Present
Down With The Man August 2014 - Present
Cardinal Path December 2013 - August 2014
BLewin, Inc. March 2009 - December 2013
Image Perspective September 2012 - November 2013
Movere LLC May 2013 - October 2013
The Pepper Group February 2012 - August 2012
DoughNuttz January 2009 - February 2012
Mamma.com August 2011 - January 2012
DMI & Digital Marketing Institute August 2011 - January 2012
Skills
Social Media Marketing, Lead Generation, Email Marketing, Online Marketing, Marketing, Marketing Strategy, Integrated Marketing, Social Media, Strategic Partnerships, Entrepreneurship, Digital Marketing, Sales, Strategy, Business Development, Leadership, Public Speaking, New Business Development, Small Business, B2B, Advertising, Training, Strategic Planning, B2B Marketing, E-commerce, Marketing Communications, Blogging, Online Advertising, SEO, Start-ups, Business Strategy, SEM, PPC, Facebook, Social Media Marketing..., Sales Process, Qualifying Prospects, Social Media Marketing..., Social Media Marketing..., Mobile Marketing, Sales Presentations, Logo Design, Following Up, Creative Solutions, Business Planning, Marketing Consultant, Speaking Engagements, Professional Speaker, Keynote Speaker, Branding & Identity, Content Marketing
Education
DePaul University 2001 — 2003
Finance
Highland Park High School 1998 — 2001
Niles North
Abby Stevens Abby Stevens's Cardinal Path Experience January 2014 - May 2014
Job Data Engineer at Doximity
Industry Computer Software
Experience
Doximity September 2014 - Present
betaworks June 2014 - August 2014
Cardinal Path January 2014 - May 2014
Grinnell College December 2013 - May 2014
Grinnell College August 2011 - May 2014
University of Minnesota May 2013 - July 2013
Carleton College June 2012 - July 2012
National Aquatic Monitoring Center at Utah State University June 2010 - December 2011
Utah State University September 2008 - April 2009
Skills
Data Analysis, LaTeX, Matlab, Mathematica, Statistics, Quantitative Research, Editing, Python, Research, R, Microsoft Office, Analysis, Presentations, Collaboration, Calculus, MySQL, Data Integration, Data Acquisition, Record Linkage, Machine Learning, Data Processing
Education
Grinnell College 2010 — 2014
Bachelor of Arts (BA), Mathematics, Philosophy
Budapest Semesters in Mathematics 2013 — 2013
Mathematics
Doximity September 2014 - Present
betaworks June 2014 - August 2014
Cardinal Path January 2014 - May 2014
Grinnell College December 2013 - May 2014
Grinnell College August 2011 - May 2014
University of Minnesota May 2013 - July 2013
Carleton College June 2012 - July 2012
National Aquatic Monitoring Center at Utah State University June 2010 - December 2011
Utah State University September 2008 - April 2009
Skills
Data Analysis, LaTeX, Matlab, Mathematica, Statistics, Quantitative Research, Editing, Python, Research, R, Microsoft Office, Analysis, Presentations, Collaboration, Calculus, MySQL, Data Integration, Data Acquisition, Record Linkage, Machine Learning, Data Processing
Education
Grinnell College 2010 — 2014
Bachelor of Arts (BA), Mathematics, Philosophy
Budapest Semesters in Mathematics 2013 — 2013
Mathematics
Adrian Vender Adrian Vender's Cardinal Path Experience March 2009 - December 2012
Job Director of Analytics at Internet Marketing Inc.
Industry Internet
Experience
Internet Marketing Inc. May 2014 - Present
eFusion Internet Marketing January 2007 - Present
IO December 2012 - February 2014
Cardinal Path March 2009 - December 2012
Prospective Consulting November 2006 - March 2009
East Valley Tribune February 2006 - November 2006
iRelocation Network January 2005 - February 2006
Arizona Department of Economic Security May 2004 - January 2005
Skills
Web Analytics, Google Analytics, SEO, PPC, Web Development, Google Adwords, SEM, Analytics, Organic Search, Digital Marketing, Google Webmaster Tools, Online Marketing, Conversion Optimization, Keyword Research, MySQL, Public Speaking, jQuery, Web Marketing, PHP, Social Media Marketing, Information Architecture, Marketing, Blogging, Lead Generation, CMS, Optimizely, Content Marketing
Education
Arizona State University 1999 — 2002
B.A., Music
Internet Marketing Inc. May 2014 - Present
eFusion Internet Marketing January 2007 - Present
IO December 2012 - February 2014
Cardinal Path March 2009 - December 2012
Prospective Consulting November 2006 - March 2009
East Valley Tribune February 2006 - November 2006
iRelocation Network January 2005 - February 2006
Arizona Department of Economic Security May 2004 - January 2005
Skills
Web Analytics, Google Analytics, SEO, PPC, Web Development, Google Adwords, SEM, Analytics, Organic Search, Digital Marketing, Google Webmaster Tools, Online Marketing, Conversion Optimization, Keyword Research, MySQL, Public Speaking, jQuery, Web Marketing, PHP, Social Media Marketing, Information Architecture, Marketing, Blogging, Lead Generation, CMS, Optimizely, Content Marketing
Education
Arizona State University 1999 — 2002
B.A., Music
David Xue David Xue's Cardinal Path Experience April 2015 - Present
Job Jr. Analytics Implementation Consultant at Cardinal Path
Industry Computer Software
Experience
Cardinal Path April 2015 - Present
City of Surrey December 2014 - Present
First Canadian Tunneling Ltd. August 2014 - April 2015
Datapi November 2012 - December 2014
Sinohydro Bureau 10 Corporation, Ltd January 2011 - June 2011
Skills
Ruby on Rails, Git, CSS, HTML5, JavaScript, SQL Server Management..., Java, T-SQL, Microsoft Office, jQuery, Ruby, Matlab, Google Analytics, Google Tag Manager, Teamwork
Education
CodeCore Developer Bootcamp 2015 — 2015
Web Development
The University of British Columbia 2009 — 2015
Combined Major in Computer Science and Mathematics, Science
Cardinal Path April 2015 - Present
City of Surrey December 2014 - Present
First Canadian Tunneling Ltd. August 2014 - April 2015
Datapi November 2012 - December 2014
Sinohydro Bureau 10 Corporation, Ltd January 2011 - June 2011
Skills
Ruby on Rails, Git, CSS, HTML5, JavaScript, SQL Server Management..., Java, T-SQL, Microsoft Office, jQuery, Ruby, Matlab, Google Analytics, Google Tag Manager, Teamwork
Education
CodeCore Developer Bootcamp 2015 — 2015
Web Development
The University of British Columbia 2009 — 2015
Combined Major in Computer Science and Mathematics, Science
Khawar Shakeel's Cardinal Path Experience February 2015 - July 2015
Job Director, Data Sciences at Razorfish
Industry Marketing and Advertising
Experience
Razorfish July 2015 - Present
Cardinal Path February 2015 - July 2015
Accenture August 2013 - February 2015
Razorfish April 2010 - August 2013
Peapod July 2008 - April 2010
Sears Holdings May 2006 - July 2008
Lands' End October 2001 - May 2006
IRI July 1998 - July 2000
Skills
Analytics, Web Analytics, Omniture, E-commerce, Google Analytics, Online Advertising, Data Analysis, Strategy, Segmentation, Predictive Modeling, Data Mining, Digital Marketing, PPC, WebTrends Analytics, Customer Insight, SEM, SPSS, Digital Media, CRM, Predictive Analytics, SQL, SAS, Business Intelligence, Integrated Marketing, Customer Analysis, Marketing Analytics, Multi-channel Marketing, Display Advertising, A/B testing, Business Analytics, Multivariate Testing, Forecasting, Database Marketing, Big Data, Retail, Adobe Analytics, Coremetrics Analytics
Education
University of Illinois at Chicago 1996 — 1998
M.S., Industrial Engineering
University of Illinois at Chicago 1992 — 1996
B.S., Industrial Engineering
University of Illinois at Chicago 1992 — 1996
B.S., Engineering Management
Certifications
Technical Skills
Razorfish July 2015 - Present
Cardinal Path February 2015 - July 2015
Accenture August 2013 - February 2015
Razorfish April 2010 - August 2013
Peapod July 2008 - April 2010
Sears Holdings May 2006 - July 2008
Lands' End October 2001 - May 2006
IRI July 1998 - July 2000
Skills
Analytics, Web Analytics, Omniture, E-commerce, Google Analytics, Online Advertising, Data Analysis, Strategy, Segmentation, Predictive Modeling, Data Mining, Digital Marketing, PPC, WebTrends Analytics, Customer Insight, SEM, SPSS, Digital Media, CRM, Predictive Analytics, SQL, SAS, Business Intelligence, Integrated Marketing, Customer Analysis, Marketing Analytics, Multi-channel Marketing, Display Advertising, A/B testing, Business Analytics, Multivariate Testing, Forecasting, Database Marketing, Big Data, Retail, Adobe Analytics, Coremetrics Analytics
Education
University of Illinois at Chicago 1996 — 1998
M.S., Industrial Engineering
University of Illinois at Chicago 1992 — 1996
B.S., Industrial Engineering
University of Illinois at Chicago 1992 — 1996
B.S., Engineering Management
Certifications
Technical Skills
Mark Tallman's Cardinal Path Experience September 2015 - Present
Job Digital Marketing Strategist
Industry Marketing and Advertising
Experience
Cardinal Path September 2015 - Present
The Peak Publications Society September 2014 - June 2015
Skyrocket May 2014 - August 2014
Epicentr January 2014 - August 2014
Boys and Girls Club of BC September 2013 - December 2013
North Vancouver Outdoor School July 2013 - August 2013
Skills
Social Media, Social Media Marketing, Content Strategy, Event Planning, Social Networking, Social Research, Blogging, WordPress, Digital Strategy, Google Analytics, Google Adwords, Copywriting, Photography, Outdoor Education..., Copy Editing, Statistical Data..., HTML 5, Nonprofits, Sales
Education
Charles University in Prague 2015 — 2015
Summer Humanities Field School
Simon Fraser University 2011 — 2015
Bachelor's Degree, Sociology
Cardinal Path September 2015 - Present
The Peak Publications Society September 2014 - June 2015
Skyrocket May 2014 - August 2014
Epicentr January 2014 - August 2014
Boys and Girls Club of BC September 2013 - December 2013
North Vancouver Outdoor School July 2013 - August 2013
Skills
Social Media, Social Media Marketing, Content Strategy, Event Planning, Social Networking, Social Research, Blogging, WordPress, Digital Strategy, Google Analytics, Google Adwords, Copywriting, Photography, Outdoor Education..., Copy Editing, Statistical Data..., HTML 5, Nonprofits, Sales
Education
Charles University in Prague 2015 — 2015
Summer Humanities Field School
Simon Fraser University 2011 — 2015
Bachelor's Degree, Sociology
Candice Swartzentruber, BBA PMP Candice Swartzentruber, BBA PMP's Cardinal Path Experience September 2015 - Present
Job Senior Project Manager
Industry Marketing and Advertising
Experience
Cardinal Path September 2015 - Present
K2 Digital May 2014 - September 2015
MacLaren McCann May 2013 - May 2014
Critical Mass May 2010 - May 2013
Humber College October 2008 - November 2009
Humber College April 2008 - October 2008
Humber College January 2005 - April 2008
Skills
Web Project Management, Digital Marketing, Budget Management, Resource Management, Scheduling, Conflict Resolution, Risk Management, Process Scheduler, Budgets, Interactive Marketing, Mobile Devices, Time Management, Digital Strategy, Management, Direct Marketing, Project Management, Program Management, Leadership, Online Advertising, Mobile Marketing, Integrated Marketing, Marketing, Advertising, Project Planning, Entrepreneurship, Business Development, Web Analytics, Interactive Advertising, Event Management, Information Architecture, User Experience
Education
Humber College
Project Management Certificate, Project Management
University of Guelph-Humber
Bachelors in Business Administration, Entrepreneurial and Small Business Operations
University of Guelph-Humber
Computer Science, B.A. program (1yr), Distributed Computing and Communication Systems Technology
Cardinal Path September 2015 - Present
K2 Digital May 2014 - September 2015
MacLaren McCann May 2013 - May 2014
Critical Mass May 2010 - May 2013
Humber College October 2008 - November 2009
Humber College April 2008 - October 2008
Humber College January 2005 - April 2008
Skills
Web Project Management, Digital Marketing, Budget Management, Resource Management, Scheduling, Conflict Resolution, Risk Management, Process Scheduler, Budgets, Interactive Marketing, Mobile Devices, Time Management, Digital Strategy, Management, Direct Marketing, Project Management, Program Management, Leadership, Online Advertising, Mobile Marketing, Integrated Marketing, Marketing, Advertising, Project Planning, Entrepreneurship, Business Development, Web Analytics, Interactive Advertising, Event Management, Information Architecture, User Experience
Education
Humber College
Project Management Certificate, Project Management
University of Guelph-Humber
Bachelors in Business Administration, Entrepreneurial and Small Business Operations
University of Guelph-Humber
Computer Science, B.A. program (1yr), Distributed Computing and Communication Systems Technology
Scott Shannon's Cardinal Path Experience April 2011 - Present
Job at Cardinal Path
Industry Management Consulting
Experience
Cardinal Path April 2011 - Present
Skills
Business Analysis, Digital Strategy, Google Analytics, Web Analytics, SEO, Strategy, Management, SEM, Web Design, CSS, Online Advertising, Analytics, User Experience, Advertising, Analysis, Digital Marketing
Education
Massachusetts Institute of Technology 2015 — 2015
Certificate of Completion Tackling the Challenges of Big Data, MIT Computer Science and Artificial Intelligence Laboratory
University of Calgary 1998 — 2002
B.Comm, MGIS Management Information Systems
Cardinal Path April 2011 - Present
Skills
Business Analysis, Digital Strategy, Google Analytics, Web Analytics, SEO, Strategy, Management, SEM, Web Design, CSS, Online Advertising, Analytics, User Experience, Advertising, Analysis, Digital Marketing
Education
Massachusetts Institute of Technology 2015 — 2015
Certificate of Completion Tackling the Challenges of Big Data, MIT Computer Science and Artificial Intelligence Laboratory
University of Calgary 1998 — 2002
B.Comm, MGIS Management Information Systems
Melaine Fuentes Melaine Fuentes's Cardinal Path Experience June 2012 - Present
Job Digital Analytics and Insights Expert
Industry Online Media
Experience
Cardinal Path June 2012 - Present
Thrillist/JackThreads September 2011 - August 2012
The Huffington Post March 2010 - September 2011
NBC Universal-iVillage March 2008 - March 2010
NBCUniversal- iVillage April 2006 - March 2008
Right Angle Research February 2004 - April 2006
Frank Bee Costume Center May 1999 - February 2004
Skills
Omniture, comScore, Nielsen, Google Analytics, Web Analytics, Digital Strategy, Segmentation, Audience Analysis, Strategic Analysis, Analytics, Analysis, Digital Research, Mobile Devices, Marketing Research, SEM, Interactive Marketing, Customer Insight, Advertising, Affiliate Marketing, Strategy, Digital Media, CMS, New Media, Data Analysis, E-commerce, User Experience, SEO, Content Strategy, Digital Marketing, Mobile Marketing
Education
City University of New York-Baruch College - Zicklin School of Business 2009 — 2012
MBA, Marketing, Technology
New York University 1999 — 2003
B.S., Communications
Cardinal Path June 2012 - Present
Thrillist/JackThreads September 2011 - August 2012
The Huffington Post March 2010 - September 2011
NBC Universal-iVillage March 2008 - March 2010
NBCUniversal- iVillage April 2006 - March 2008
Right Angle Research February 2004 - April 2006
Frank Bee Costume Center May 1999 - February 2004
Skills
Omniture, comScore, Nielsen, Google Analytics, Web Analytics, Digital Strategy, Segmentation, Audience Analysis, Strategic Analysis, Analytics, Analysis, Digital Research, Mobile Devices, Marketing Research, SEM, Interactive Marketing, Customer Insight, Advertising, Affiliate Marketing, Strategy, Digital Media, CMS, New Media, Data Analysis, E-commerce, User Experience, SEO, Content Strategy, Digital Marketing, Mobile Marketing
Education
City University of New York-Baruch College - Zicklin School of Business 2009 — 2012
MBA, Marketing, Technology
New York University 1999 — 2003
B.S., Communications
Eric Mosse Eric Mosse's Cardinal Path Experience January 2013 - May 2013
Job Data Scientist at Mattersight Corporation
Industry Information Technology and Services
Experience
Mattersight Corporation 2015 - Present
Macy's August 2013 - December 2014
Cardinal Path January 2013 - May 2013
Human Capital Research Corporation May 2012 - December 2012
Skills
Predictive Analytics, Data Analysis, Statistics, Analytics, Statistical Modeling, SPSS, SAS, Data Mining, Quantitative Research, Predictive Modeling, R, Data Modeling, Marketing Analytics, SAS programming, Machine Learning, Digital Marketing, Python, SQL, Tableau, NumPy, Market Research, Analysis
Education
Northwestern University 2012 — 2013
MS, Predictive Analytics
Mattersight Corporation 2015 - Present
Macy's August 2013 - December 2014
Cardinal Path January 2013 - May 2013
Human Capital Research Corporation May 2012 - December 2012
Skills
Predictive Analytics, Data Analysis, Statistics, Analytics, Statistical Modeling, SPSS, SAS, Data Mining, Quantitative Research, Predictive Modeling, R, Data Modeling, Marketing Analytics, SAS programming, Machine Learning, Digital Marketing, Python, SQL, Tableau, NumPy, Market Research, Analysis
Education
Northwestern University 2012 — 2013
MS, Predictive Analytics
Brad Adams's Cardinal Path Experience August 2015 - Present
Job Senior Consultant at Cardinal Path
Industry Internet
Experience
Cardinal Path August 2015 - Present
Independent Consulting November 2013 - July 2015
Certona September 2012 - September 2013
Accenture November 2010 - October 2011
LexisNexis January 2010 - October 2010
Verizon March 2008 - December 2009
Visual Sciences Inc October 2006 - January 2008
WebSideStory July 2005 - October 2006
Epic Cycle Interactive 2004 - 2005
Ignite Sports April 2000 - January 2003
Skills
Web Analytics, Digital Analytics, Analytics, E-commerce, Lead Generation, Google Analytics, Omniture, Conversion Optimization, Digital Marketing, Digital Strategy, Merchandising Strategies, B2C, B2B, Tag Management, Web Project Management
Education
Indiana University Bloomington 1992 — 1996
B.A., Economics, Spanish, Business
Cardinal Path August 2015 - Present
Independent Consulting November 2013 - July 2015
Certona September 2012 - September 2013
Accenture November 2010 - October 2011
LexisNexis January 2010 - October 2010
Verizon March 2008 - December 2009
Visual Sciences Inc October 2006 - January 2008
WebSideStory July 2005 - October 2006
Epic Cycle Interactive 2004 - 2005
Ignite Sports April 2000 - January 2003
Skills
Web Analytics, Digital Analytics, Analytics, E-commerce, Lead Generation, Google Analytics, Omniture, Conversion Optimization, Digital Marketing, Digital Strategy, Merchandising Strategies, B2C, B2B, Tag Management, Web Project Management
Education
Indiana University Bloomington 1992 — 1996
B.A., Economics, Spanish, Business
John Baronello's Cardinal Path Experience April 2012 - January 2015
Job Director, Marketing Analytics at Allstate
Industry Marketing and Advertising
Experience
Allstate January 2015 - Present
Cardinal Path April 2012 - January 2015
Walgreens 2009 - April 2012
Walgreens February 2008 - February 2009
Walgreen Company 2003 - 2008
Walgreens January 2004 - January 2007
Skills
Analytics, Predictive Modeling, Segmentation, Forecasting, Statistics, Customer Analysis, Customer Insight, Web Analytics, Strategy, CRM, E-commerce, Marketing Strategy, Customer Acquisition, Data Mining, Data Analysis, Retail, Analysis, Business Intelligence, Market Research, Attribution Modeling, Audience Segmentation, Probabilistic Models, Leadership, Marketing, Management
Education
Eastern Illinois University 1999 — 2000
MA, Economics
Eastern Illinois University 1997 — 2000
BS, Economics
Allstate January 2015 - Present
Cardinal Path April 2012 - January 2015
Walgreens 2009 - April 2012
Walgreens February 2008 - February 2009
Walgreen Company 2003 - 2008
Walgreens January 2004 - January 2007
Skills
Analytics, Predictive Modeling, Segmentation, Forecasting, Statistics, Customer Analysis, Customer Insight, Web Analytics, Strategy, CRM, E-commerce, Marketing Strategy, Customer Acquisition, Data Mining, Data Analysis, Retail, Analysis, Business Intelligence, Market Research, Attribution Modeling, Audience Segmentation, Probabilistic Models, Leadership, Marketing, Management
Education
Eastern Illinois University 1999 — 2000
MA, Economics
Eastern Illinois University 1997 — 2000
BS, Economics
Lauren Stockbauer's Cardinal Path Experience August 2015 - Present
Job Associate Director, Client Service at Cardinal Path
Industry Marketing and Advertising
Experience
Cardinal Path August 2015 - Present
DAC Group September 2014 - July 2015
Creative Alliance May 2013 - September 2014
Integer Group January 2011 - May 2013
Finelight November 2005 - April 2011
Pro Communications March 2005 - October 2005
The Louisville Orchestra November 2004 - March 2005
KY Derby Museum 2004 - 2004
Skills
Market Research, Relationship Marketing, B2B, Shopper Marketing, Strategic Planning, Integrated Marketing, Brand Development, Strategy, Marketing, Direct Marketing, Advertising, Marketing Communications, Interactive Marketing, Account Management, Lead Generation, Competitive Analysis, Public Relations, CRM, Press Releases, Advertising Research, Market Planning, Marketing Research
Education
Spalding University 2003 — 2005
Master of Science, Business Communications
Indiana University Bloomington 1999 — 2002
Bachelor of Arts, Political Science, Sociology
Eastern High School
Cardinal Path August 2015 - Present
DAC Group September 2014 - July 2015
Creative Alliance May 2013 - September 2014
Integer Group January 2011 - May 2013
Finelight November 2005 - April 2011
Pro Communications March 2005 - October 2005
The Louisville Orchestra November 2004 - March 2005
KY Derby Museum 2004 - 2004
Skills
Market Research, Relationship Marketing, B2B, Shopper Marketing, Strategic Planning, Integrated Marketing, Brand Development, Strategy, Marketing, Direct Marketing, Advertising, Marketing Communications, Interactive Marketing, Account Management, Lead Generation, Competitive Analysis, Public Relations, CRM, Press Releases, Advertising Research, Market Planning, Marketing Research
Education
Spalding University 2003 — 2005
Master of Science, Business Communications
Indiana University Bloomington 1999 — 2002
Bachelor of Arts, Political Science, Sociology
Eastern High School
Ashleigh Bunn's Cardinal Path Experience July 2013 - October 2014
Job Director, Digital Analytics at American Cancer Society
Industry Marketing and Advertising
Experience
American Cancer Society October 2014 - Present
Cardinal Path July 2013 - October 2014
Server Side Design, Inc 2008 - July 2013
Blue Mountain Industries January 2008 - August 2011
Skills
PPC, Marketing Strategy, SEM, Web Analytics, Advertising, Mobile Marketing, SEO, Google Adwords, Online Advertising, Social Media Marketing, Competitive Analysis, Keyword Research, Link Building, Small Business, Digital Marketing, Strategic Planning, Interactive Marketing, YouTube, Google Analytics, Website Development, Web Design, Organic Search, Email Marketing, Online Marketing, SEO copywriting, E-commerce, SMO, WordPress, Landing Page..., Facebook, Search Advertising, Copywriting, Conversion Optimization, Lead Generation, Social Networking, Blogging, Digital Media, Affiliate Marketing, Integrated Marketing, Social Media Measurement, Analytics, Google Webmaster Tools, Online Reputation..., Online Lead Generation, SEO Copywriting, Training, Public Speaking, University Teaching, Social Media, Management
Education
East Tennessee State University
Master of Arts in Liberal Studies
Stetson University
Bachelor of Arts (B.A.), General Studies and Humanities, Communications
American Cancer Society October 2014 - Present
Cardinal Path July 2013 - October 2014
Server Side Design, Inc 2008 - July 2013
Blue Mountain Industries January 2008 - August 2011
Skills
PPC, Marketing Strategy, SEM, Web Analytics, Advertising, Mobile Marketing, SEO, Google Adwords, Online Advertising, Social Media Marketing, Competitive Analysis, Keyword Research, Link Building, Small Business, Digital Marketing, Strategic Planning, Interactive Marketing, YouTube, Google Analytics, Website Development, Web Design, Organic Search, Email Marketing, Online Marketing, SEO copywriting, E-commerce, SMO, WordPress, Landing Page..., Facebook, Search Advertising, Copywriting, Conversion Optimization, Lead Generation, Social Networking, Blogging, Digital Media, Affiliate Marketing, Integrated Marketing, Social Media Measurement, Analytics, Google Webmaster Tools, Online Reputation..., Online Lead Generation, SEO Copywriting, Training, Public Speaking, University Teaching, Social Media, Management
Education
East Tennessee State University
Master of Arts in Liberal Studies
Stetson University
Bachelor of Arts (B.A.), General Studies and Humanities, Communications
Carolyn Fung's Cardinal Path Experience May 2014 - August 2014
Job Masters Candidate at Centre for Digital Media
Industry Marketing and Advertising
Experience
Centre for Digital Media September 2014 - Present
Networking in Vancouver October 2012 - January 2015
Cardinal Path May 2014 - August 2014
Noise Digital April 2011 - April 2014
Cossette Communication-Marketing November 2009 - February 2011
Trampoline Branding March 2009 - November 2009
Chester + Company April 2008 - March 2009
Credit Union Knowledge Network (CuSource) April 2007 - April 2008
Skills
Account Management, Digital Marketing, Marketing Communications, Interactive Marketing, Sponsorship, Creative Strategy, Establish & Maintain..., Budget Control..., Direct Marketing, Strategic Planning, Creative Direction, Marketing, Facebook, Digital Media, Email Marketing, Brand Development, Strategy, Blogging, Copywriting, Mobile Marketing, Online Marketing, Advertising
Education
The Centre for Digital Media 2014 — 2015
Master's Degree, Digital Media
Acadia University 2003 — 2007
BBA, Marketing
Centre for Digital Media September 2014 - Present
Networking in Vancouver October 2012 - January 2015
Cardinal Path May 2014 - August 2014
Noise Digital April 2011 - April 2014
Cossette Communication-Marketing November 2009 - February 2011
Trampoline Branding March 2009 - November 2009
Chester + Company April 2008 - March 2009
Credit Union Knowledge Network (CuSource) April 2007 - April 2008
Skills
Account Management, Digital Marketing, Marketing Communications, Interactive Marketing, Sponsorship, Creative Strategy, Establish & Maintain..., Budget Control..., Direct Marketing, Strategic Planning, Creative Direction, Marketing, Facebook, Digital Media, Email Marketing, Brand Development, Strategy, Blogging, Copywriting, Mobile Marketing, Online Marketing, Advertising
Education
The Centre for Digital Media 2014 — 2015
Master's Degree, Digital Media
Acadia University 2003 — 2007
BBA, Marketing
Julius Walczynski's Cardinal Path Experience May 2015 - Present
Job Marketing Manager at Cardinal Path
Industry Marketing and Advertising
Experience
Cardinal Path May 2015 - Present
BK Ultrasound September 2011 - April 2015
Pulse Energy November 2009 - August 2011
WaterTrax July 2006 - November 2009
Sourcio April 2005 - April 2006
Skills
Social Media Marketing, CRM, Salesforce.com, Webinars, Marketing Strategy, Lead Generation, Marketing Communications, Email Marketing, Blogging, Marketing Automation, Google Adwords, Marketing, Online Advertising, SEO, Competitive Analysis, Management, Online Marketing, Social Media, PPC, Content Strategy, Product Launch
Education
Kwantlen Polytechnic University 2000 — 2005
BBA, Business
Burnaby Central
Cardinal Path May 2015 - Present
BK Ultrasound September 2011 - April 2015
Pulse Energy November 2009 - August 2011
WaterTrax July 2006 - November 2009
Sourcio April 2005 - April 2006
Skills
Social Media Marketing, CRM, Salesforce.com, Webinars, Marketing Strategy, Lead Generation, Marketing Communications, Email Marketing, Blogging, Marketing Automation, Google Adwords, Marketing, Online Advertising, SEO, Competitive Analysis, Management, Online Marketing, Social Media, PPC, Content Strategy, Product Launch
Education
Kwantlen Polytechnic University 2000 — 2005
BBA, Business
Burnaby Central
Gregory Dos Santos's Cardinal Path Experience June 2012 - Present
Job CFO at Cardinal Path
Industry Computer Software
Experience
Cardinal Path June 2012 - Present
Blast Radius a WPP Group Company November 2010 - May 2012
Maximizer Software, Inc. March 2007 - November 2010
Peoples Pharmacy Ltd. (Private) March 2005 - February 2007
White & Sons Ltd. (Private) June 2002 - February 2005
IAS Park Group July 2000 - June 2002
KPMG 1997 - 2000
Skills
Accounting, Financial Reporting, Forecasting, Sarbanes-Oxley Act, Mergers, Consolidation, Financial Analysis, Variance Analysis, Great Plains Software, Budgets, Financial Accounting, Managerial Finance, US GAAP, Mergers & Acquisitions, Corporate Finance, Finance
Education
Institute of Chartered Accountants 1998 — 1999
CICA Indepth Tax Course Parts I & II, Taxation
Simon Fraser University
BBA, Accounting
Cardinal Path June 2012 - Present
Blast Radius a WPP Group Company November 2010 - May 2012
Maximizer Software, Inc. March 2007 - November 2010
Peoples Pharmacy Ltd. (Private) March 2005 - February 2007
White & Sons Ltd. (Private) June 2002 - February 2005
IAS Park Group July 2000 - June 2002
KPMG 1997 - 2000
Skills
Accounting, Financial Reporting, Forecasting, Sarbanes-Oxley Act, Mergers, Consolidation, Financial Analysis, Variance Analysis, Great Plains Software, Budgets, Financial Accounting, Managerial Finance, US GAAP, Mergers & Acquisitions, Corporate Finance, Finance
Education
Institute of Chartered Accountants 1998 — 1999
CICA Indepth Tax Course Parts I & II, Taxation
Simon Fraser University
BBA, Accounting
Deloitte
PwC
Ernst & Young
Walgreens
Procter & Gamble
KPMG
PricewaterhouseCoopers
EY