Catalyst Direct, Inc.
Industry: Media company
DescriptionHeadquarters: United States of America Founded: 1990
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Catalyst Direct, Inc. Employees
Catalyst November 2005 - Present
Mary Cariola Children's Center 2011 - Present
Catalyst Direct, Inc. November 2001 - November 2005
Catalyst Direct, Inc. November 1998 - November 2001
Vertis Communications June 1996 - November 1998
Skills
Web Analytics, Email Marketing, Copywriting, Creative Direction, Marketing, Predictive Analytics, Direct Marketing, Marketing Automation, Database Marketing, B2B Marketing, Multi-channel Marketing, Lead Generation, Digital Marketing, CRM, SEO, Mobile Marketing, Analytics, Strategy, SEM, Marketing Strategy, B2B
Education
State University of New York College at Brockport 1992 — 1996
BS, Marketing/BS, English, Marketing, English, Economics
Nothnagle Realtors January 2015 - Present
Caring Transitions September 2013 - Present
Jewish Community Center of Rochester 2008 - Present
Ad Council of Rochester 1995 - Present
JCC of Greater Rochester June 2008 - January 2015
Catalyst September 2013 - September 2014
Catalyst January 2010 - September 2013
Catalyst Direct, Inc. January 2008 - December 2009
Catalyst Direct January 2007 - 2009
Catalyst Direct March 1991 - December 2007
Education
William E. Simon School of Business 1985 — 1987
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Colgate University 1981 — 1985
BA, English
Brighton High School 1978 — 1981
FillShift August 2014 - Present
House of Mercy Inc June 2012 - December 2013
Catalyst Direct, Inc. October 2011 - June 2012
Pharos Systems International June 2011 - November 2011
Catalyst Direct, Inc. June 2007 - June 2011
Eastman Kodak Graphic Communications Group 2004 - 2007
Catalyst Direct, Inc. September 1997 - June 2004
Excellus BCBS 1984 - 1997
Skills
Marketing Communications, Lead Generation, Marketing Automation, Strategy, Direct Marketing, Multi-channel Marketing, Email Marketing, B2B Marketing, Integrated Marketing, Marketing Strategy, Database Marketing, Product Marketing, Demand Generation, Digital Marketing, B2B, Online Marketing, Strategic Planning, Business Strategy, New Business Development, Marketing, Management, Mobile Marketing, Market Research, Leadership, Brand Development, Interactive Marketing, Digital Strategy, Salesforce.com, Social Media Marketing, Advertising, Segmentation, Competitive Analysis, SEO, Trade Shows, Direct Mail, SEM, Customer Retention, Online Advertising, Marketing Management, CRM, Brand Management, Marketing Research, Analytics, Web Analytics, Relationship Marketing, Google Analytics, Corporate Branding, Customer Insight, Strategic Partnerships, Market Planning
Education
University of Rochester - Simon Business School 1993 — 1995
MBA, Marketing
St. John Fisher College Center for Community Engagement 2012 — 2013
Graduate Certificate in Not-for-Profit Management
John Carroll University 1976 — 1980
BA, Marketing
The Verdi Group October 1999 - Present
Catalyst Direct, Inc. September 1998 - September 1999
Catalyst Direct, Inc. April 1992 - August 1998
Citibank February 1989 - April 1992
Saatchi Saatchi Direct May 1989 - February 1992
Skills
Strategic Planning, Integrated Marketing, Lead Generation, Direct Marketing, B2B, Strategy, Market Research, CRM, Marketing Communications, Segmentation, Advertising, Creative Direction, Direct Mail, Marketing, Database Marketing, Marketing Strategy
Education
Syracuse University - Martin J. Whitman School of Management 1981 — 1983
MBA, Marketing
State University of New York College at Geneseo 1977 — 1981
BA, History, Political Science
Rochester Institute of Technology October 2008 - Present
Catalyst Direct, Inc. May 2005 - August 2008
Equient (a Division of General Dynamics Corporation June 2000 - May 2005
Skills
Marketing, Marketing Communications, Lead Generation, New Business Development, Email Marketing, Business Development, CRM, Social Media Marketing, Marketing Strategy, Salesforce.com, Social Media, Direct Marketing, Integrated Marketing, Digital Marketing, Market Research, Public Speaking, Event Planning, Management, Project Planning
Education
Nazareth College of Rochester 1977 — 1981
BA, English, Writing Concentration and Secondary Eduation
Appalachian Mountain Club November 1997 - May 2004
Infantino Associates August 1996 - August 1997
Catalyst Direct, Inc. November 1995 - April 1996
Catalyst Direct 1996 - 1996
catalyst direct 1994 - 1996
Rochester Riverside Convention Center July 1993 - July 1995
Education
University of New Hampshire 1986 — 1990