Catchword Branding
Industry: Company
DescriptionCatchword is a naming firm that creates names for companies and products. Headquartered in Oakland, California with an East Coast office in New Jersey, Catchword has created names for industries that include technology, food and beverage, consumer products, financial services, and healthcare. Founded: 1998 Type of business: Private
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Catchword Branding Employees
Walt Disney Parks and Resorts Online December 2013 - Present
Williams-Sonoma, Inc. May 2013 - November 2013
Freelance – Graphic Design January 2013 - November 2013
Catchword Branding June 2012 - January 2013
Spectrum Communications May 2011 - July 2011
Orange Summer Camp June 2009 - July 2010
The InterCon Group April 2009 - May 2009
Adlers Sporting Goods March 2004 - July 2008
Skills
Adobe Creative Suite, Branding & Identity, Typography, Print, Graphic Design, Illustrator, InDesign, Photoshop, PowerPoint, Keynote, Visual Communication, Mac, User Interface Design, User Experience Design, Web Design, Interaction Design
Education
Purdue University 2008 — 2012
Bachelor of Arts (BA), Visual Communications Design
Orange High School
Catchword Branding August 2015 - Present
City of Berkeley October 2014 - January 2015
Bayside Park November 2011 - February 2013
Addis Creson August 2008 - July 2012
Grow Marketing October 2007 - September 2008
DDB June 2005 - October 2007
Varnish Fine Art February 2004 - June 2005
CVPartners August 2002 - February 2004
McGraw-Hill Education November 2001 - August 2002
Skills
Event Planning, Creative Direction, Editing, Advertising, Leadership, Marketing, Strategy, Facebook, Management, CRM, Social Media, Brand Management, Packaging, Copywriting, Event Management, Marketing Strategy, Social Media Marketing, Marketing Communications, Nonprofits
Education
Santa Clara University 1997 — 2001
BA, English & French
Madeira 1994 — 1997
Hewlett-Packard April 2014 - Present
Corporate Visions Inc. November 2013 - April 2014
Self-employed October 2013 - April 2014
Catchword Branding June 2011 - November 2013
Beats by Dre / Monster Cable Products September 2010 - June 2011
McNeil Nutritionals August 2010 - December 2010
Pattern Energy March 2010 - July 2010
Hydrant May 2009 - May 2010
The Doris & Donald Fisher Fund / Teach for America April 2009 - September 2009
Landor Associates January 2009 - July 2009
Skills
Copywriting, Brand Architecture, Positioning, Brand Development, Press Releases, Marketing Communications, Product Naming, Non-profits, Strategy, Messaging, Editing, Strategic Communications, Marketing Strategy, Advertising, Internal Communications, Nonprofits, Project Management, Brand Management, Web Content, Digital Marketing, Content Strategy
Education
Amherst College
B.A., English & Anthropology
Catchword Branding January 2000 - Present
Interbrand January 1996 - January 2000
Interbrand, New York 1995 - 2000
Skills
Brand Architecture, Brand Development, Corporate Branding, Ideation, Name Development, Naming Protocol, Brand Positioning, Trademark Screening, Product Naming, Positioning, Creative Strategy, Integrated Marketing, Strategy, Branding & Identity, Brand Management, Business Development, Marketing, Strategic Thinking, Copywriting, B2B Marketing, Brand Awareness, Company Naming, Digital Marketing, Marketing Strategy, Digital Strategy, Customer Insight, Marketing Communications, Creative Direction
Education
State University of New York at Buffalo - Law School 1990 — 1993
JD
Brandeis University 1986 — 1990
BA, The past
Zinzin November 2011 - Present
Wordlab 1998 - 2013
Igor September 2002 - November 2011
A Hundred Monkeys September 2001 - September 2002
Catchword Branding 2000 - 2001
Skills
Brand Development, Brand Architecture, Corporate Branding, Creative Development, Creative Strategy, Company Branding, Creative Direction, Product Naming, Brand Management, Marketing Communications, Branding & Identity, Concept Development, Corporate Identity, Marketing Strategy, Digital Marketing, Integrated Marketing
Education
University of California, Los Angeles 1988 — 1991
MFA, Art Studio
University of California, Santa Barbara 1981 — 1985
BA, Double major, Literature & Art Studio
Siegel+Gale April 2015 - Present
Siegel+Gale February 2014 - April 2015
Salt Branding January 2013 - February 2014
Salt Branding April 2011 - December 2012
Catchword Branding February 2005 - April 2011
Master-McNeil February 2002 - February 2005
Convergence Mediagroup March 2000 - June 2001
Skills
Brand Architecture, Corporate Branding, Creative Strategy, Positioning, Creative Direction, Brand Development, Branding & Identity, Strategy, Customer Insight, Product Naming, Company Naming, Brand Management, Thought Leadership, Corporate Naming
Education
Harvard University 1995 — 1999
B.A., Psychology
TechValidate Software April 2015 - Present
TechValidate Software June 2012 - Present
TechValidate Software December 2010 - June 2012
Pacific Capital Holdings Inc December 2009 - December 2010
Offbeat Guides May 2009 - February 2010
Catchword Branding June 2008 - September 2008
Technorati November 2007 - December 2007
Skills
Marketing, Start-ups, Account Management, B2B Marketing, Social Media, Blogging, Market Research, Lead Generation, Editing, Product Marketing, Business Development, Salesforce.com, Marketing Copy, Marketing Automation, Sales, SaaS, Marketing Management, Analytics, Travel Writing, Product Naming, Enterprise Software, Go-to-market Strategy, Strategic Partnerships, Product Management, Email Marketing, Leadership, Demand Generation, Sales Enablement, Integrated Marketing, Customer Retention, Cloud Computing, Management, Customer Advocacy
Education
University of California, Berkeley
Bachelor of Arts
Universidad de Guanajuato
Maclay Naming June 1996 - Present
Catchword Branding 2002 - 2003
marchFIRST 2000 - 2001
San Jose Mercury News 1992 - 2000
California Monthly magazine May 1986 - August 1989
The Burdick Group 1983 - 1986
Yoga Journal magazine 1981 - 1983
Skills
Product Naming, Brand Architecture, Proofreading, Taglines, Copy Editing, Brand Development, Art, Publications, Branding & Identity, Creative Strategy, Corporate Branding, Copywriting, Creative Direction
Education
UC Berkeley Graduate School of Journalism 1979 — 1981
MJ, Graduate School of Journalism
UC Santa Barbara 1977 — 1979
MA, Comparative Literature and Romance Languages
UC Santa Barbara 1975 — 1977
BA, Comparative Literature and Romance Languages
Noun (formerly known as Gerber Creative) November 2001 - Present
Catchword Branding June 2007 - 2014
Brandfusion Communications November 1994 - November 2001
Skills
Naming, Creative Direction, Workshop Design &..., Copywriting, Advertising, Integrated Marketing, Corporate Branding, Brochures, Direct Marketing, Marketing, Strategy, Direct Mail, Product Naming, Brand Architecture, Branding & Identity, Brand Development, Creative Strategy, Competitive Analysis, Positioning, Company Naming, Logo Design, Brand Strategy, Content Strategy
Education
Brown University
BA, cum laude, Organizational Behavior and Creative Writing
CTI, San Rafael, CA
Pennsylvania Gestalt Center
Gestalt Psychology
Eureka Springs Independent July 2010 - Present
2Njoy April 2012 - Present
Verbal Equinox 1993 - Present
LibraryThing January 2011 - Present
Catchword Branding 2004 - 2009
Clear Spring School 2002 - 2004
Skills
Public Relations, Newsletters, Web Content, Poetry, Creative Writing, Editing, Copy Editing, Blogging, Book Reviews, Photography, Publications, Storytelling, Social Networking, Social Media, Proofreading, Freelance Writing, Magazines, Publicity, Press Releases, Novels, Editorial, Newspapers, Copywriting, Facebook, Advertising, Feature Articles, Books, Fiction, Ghostwriting, Creative Non-fiction, Research, AP Style, Literature, Short Stories, Content Writing, Content Development, Book Writing, Magazine Articles, Journalism, Memoir, Fiction Writing, Published Author, Radio, Creative Writer, Non-fiction, Media Relations
Education
Hartwick College 1962 — 1965
B.A., Liberal Arts
University of Rochester 1961 — 1962
Mass Communications
Miami Dade College
Mass Communication/Media Studies
Whelan Group October 1997 - Present
Oracle March 2007 - December 2012
Mazzetti, Buscetto & Associates June 2010 - August 2011
The Beacon Institute for Rivers and Estuaries September 2004 - March 2005
Marist College March 2002 - November 2004
Marist College August 2003 - March 2004
Scenic Hudson March 2002 - September 2002
UC Berkeley September 2000 - August 2001
Catchword Branding July 1999 - October 2000
Xinet January 1994 - June 1997
Skills
Training, Public Speaking, Teaching, Coaching, Public Relations, Nonprofits, Microsoft Office, Corporate Communications, Editing, Technical Writing, Creative Writing, Report Writing, News Writing, Corporate Training, Branding & Identity, Copy Editing, Blogger, Essayist, College Teaching
Education
University of California, Berkeley 1989 — 1993
Bachelor of Arts (B.A.), English Literature & Italian
Mills College 1997 — 1999
Master of Fine Arts (M.F.A.), English Literature & Creative Writing, 4.0