Catchword Branding

Industry: Company

Description

Catchword is a naming firm that creates names for companies and products. Headquartered in Oakland, California with an East Coast office in New Jersey, Catchword has created names for industries that include technology, food and beverage, consumer products, financial services, and healthcare. Founded: 1998 Type of business: Private

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Catchword Branding Employees

Employee
Years
Job
Industry
Callie Tepper Callie Tepper Los Angeles, California Details
Callie Tepper's Catchword Branding Experience June 2012 - January 2013
Job Digital Designer at Walt Disney Parks and Resorts Online
Industry Graphic Design
Experience
Walt Disney Parks and Resorts Online  December 2013 - Present
Williams-Sonoma, Inc.   May 2013 - November 2013
Freelance – Graphic Design  January 2013 - November 2013
Catchword Branding   June 2012 - January 2013
Spectrum Communications  May 2011 - July 2011
Orange Summer Camp   June 2009 - July 2010
The InterCon Group  April 2009 - May 2009
Adlers Sporting Goods   March 2004 - July 2008

Skills
Adobe Creative Suite, Branding & Identity, Typography, Print, Graphic Design, Illustrator, InDesign, Photoshop, PowerPoint, Keynote, Visual Communication, Mac, User Interface Design, User Experience Design, Web Design, Interaction Design

Education
Purdue University   2008 — 2012
Bachelor of Arts (BA), Visual Communications Design

Orange High School

Tamar Altfest Tamar Altfest San Francisco Bay Area Details
Tamar Altfest's Catchword Branding Experience August 2015 - Present
Job Project Manager at Catchword
Industry Marketing and Advertising
Experience
Catchword Branding   August 2015 - Present
City of Berkeley  October 2014 - January 2015
Bayside Park   November 2011 - February 2013
Addis Creson  August 2008 - July 2012
Grow Marketing  October 2007 - September 2008
DDB  June 2005 - October 2007
Varnish Fine Art   February 2004 - June 2005
CVPartners  August 2002 - February 2004
McGraw-Hill Education  November 2001 - August 2002

Skills
Event Planning, Creative Direction, Editing, Advertising, Leadership, Marketing, Strategy, Facebook, Management, CRM, Social Media, Brand Management, Packaging, Copywriting, Event Management, Marketing Strategy, Social Media Marketing, Marketing Communications, Nonprofits

Education
Santa Clara University   1997 — 2001
BA, English & French

Madeira   1994 — 1997

Eunice Park Eunice Park San Francisco Bay Area Details
Eunice Park's Catchword Branding Experience June 2011 - November 2013
Job Naming Strategy Lead at HewlettPackard
Industry Marketing and Advertising
Experience
Hewlett-Packard  April 2014 - Present
Corporate Visions Inc.  November 2013 - April 2014
Self-employed  October 2013 - April 2014
Catchword Branding   June 2011 - November 2013
Beats by Dre / Monster Cable Products   September 2010 - June 2011
McNeil Nutritionals  August 2010 - December 2010
Pattern Energy  March 2010 - July 2010
Hydrant  May 2009 - May 2010
The Doris & Donald Fisher Fund / Teach for America   April 2009 - September 2009
Landor Associates  January 2009 - July 2009

Skills
Copywriting, Brand Architecture, Positioning, Brand Development, Press Releases, Marketing Communications, Product Naming, Non-profits, Strategy, Messaging, Editing, Strategic Communications, Marketing Strategy, Advertising, Internal Communications, Nonprofits, Project Management, Brand Management, Web Content, Digital Marketing, Content Strategy

Education
Amherst College
B.A., English & Anthropology

Mark Skoultchi Mark Skoultchi Greater New York City Area Details
Mark Skoultchi's Catchword Branding Experience January 2000 - Present
Job Partner at Catchword Branding
Industry Marketing and Advertising
Experience
Catchword Branding   January 2000 - Present
Interbrand  January 1996 - January 2000
Interbrand, New York  1995 - 2000

Skills
Brand Architecture, Brand Development, Corporate Branding, Ideation, Name Development, Naming Protocol, Brand Positioning, Trademark Screening, Product Naming, Positioning, Creative Strategy, Integrated Marketing, Strategy, Branding & Identity, Brand Management, Business Development, Marketing, Strategic Thinking, Copywriting, B2B Marketing, Brand Awareness, Company Naming, Digital Marketing, Marketing Strategy, Digital Strategy, Customer Insight, Marketing Communications, Creative Direction

Education
State University of New York at Buffalo - Law School   1990 — 1993
JD

Brandeis University   1986 — 1990
BA, The past

Jay Jurisich Jay Jurisich San Francisco Bay Area Details
Jay Jurisich's Catchword Branding Experience 2000 - 2001
Job CEO / Creative Director of Zinzin
Industry Marketing and Advertising
Experience
Zinzin   November 2011 - Present
Wordlab   1998 - 2013
Igor   September 2002 - November 2011
A Hundred Monkeys   September 2001 - September 2002
Catchword Branding   2000 - 2001

Skills
Brand Development, Brand Architecture, Corporate Branding, Creative Development, Creative Strategy, Company Branding, Creative Direction, Product Naming, Brand Management, Marketing Communications, Branding & Identity, Concept Development, Corporate Identity, Marketing Strategy, Digital Marketing, Integrated Marketing

Education
University of California, Los Angeles   1988 — 1991
MFA, Art Studio

University of California, Santa Barbara   1981 — 1985
BA, Double major, Literature & Art Studio

Aaron Hall Aaron Hall San Francisco Bay Area Details
Aaron Hall's Catchword Branding Experience February 2005 - April 2011
Job Director, Naming at Siegel+Gale
Industry Marketing and Advertising
Experience
Siegel+Gale  April 2015 - Present
Siegel+Gale  February 2014 - April 2015
Salt Branding  January 2013 - February 2014
Salt Branding  April 2011 - December 2012
Catchword Branding   February 2005 - April 2011
Master-McNeil   February 2002 - February 2005
Convergence Mediagroup   March 2000 - June 2001

Skills
Brand Architecture, Corporate Branding, Creative Strategy, Positioning, Creative Direction, Brand Development, Branding & Identity, Strategy, Customer Insight, Product Naming, Company Naming, Brand Management, Thought Leadership, Corporate Naming

Education
Harvard University   1995 — 1999
B.A., Psychology

Lauren Locke-Paddon Lauren Locke-Paddon San Francisco Bay Area Details
Lauren Locke-Paddon's Catchword Branding Experience June 2008 - September 2008
Job Director of Customer Success at TechValidate Software
Industry Information Technology and Services
Experience
TechValidate Software  April 2015 - Present
TechValidate Software  June 2012 - Present
TechValidate Software  December 2010 - June 2012
Pacific Capital Holdings Inc   December 2009 - December 2010
Offbeat Guides   May 2009 - February 2010
Catchword Branding   June 2008 - September 2008
Technorati  November 2007 - December 2007

Skills
Marketing, Start-ups, Account Management, B2B Marketing, Social Media, Blogging, Market Research, Lead Generation, Editing, Product Marketing, Business Development, Salesforce.com, Marketing Copy, Marketing Automation, Sales, SaaS, Marketing Management, Analytics, Travel Writing, Product Naming, Enterprise Software, Go-to-market Strategy, Strategic Partnerships, Product Management, Email Marketing, Leadership, Demand Generation, Sales Enablement, Integrated Marketing, Customer Retention, Cloud Computing, Management, Customer Advocacy

Education
University of California, Berkeley
Bachelor of Arts

Universidad de Guanajuato

Catherine Maclay Catherine Maclay San Francisco Bay Area Details
Catherine Maclay's Catchword Branding Experience 2002 - 2003
Job Naming and Branding Consultant
Industry Marketing and Advertising
Experience
Maclay Naming   June 1996 - Present
Catchword Branding   2002 - 2003
marchFIRST  2000 - 2001
San Jose Mercury News  1992 - 2000
California Monthly magazine   May 1986 - August 1989
The Burdick Group  1983 - 1986
Yoga Journal magazine  1981 - 1983

Skills
Product Naming, Brand Architecture, Proofreading, Taglines, Copy Editing, Brand Development, Art, Publications, Branding & Identity, Creative Strategy, Corporate Branding, Copywriting, Creative Direction

Education
UC Berkeley Graduate School of Journalism   1979 — 1981
MJ, Graduate School of Journalism

UC Santa Barbara   1977 — 1979
MA, Comparative Literature and Romance Languages

UC Santa Barbara   1975 — 1977
BA, Comparative Literature and Romance Languages

Beth Gerber Beth Gerber San Francisco Bay Area Details
Beth Gerber's Catchword Branding Experience June 2007 - 2014
Job Verbal Branding Specialist and Creative Catalyst
Industry Marketing and Advertising
Experience
Noun (formerly known as Gerber Creative)   November 2001 - Present
Catchword Branding   June 2007 - 2014
Brandfusion Communications   November 1994 - November 2001

Skills
Naming, Creative Direction, Workshop Design &..., Copywriting, Advertising, Integrated Marketing, Corporate Branding, Brochures, Direct Marketing, Marketing, Strategy, Direct Mail, Product Naming, Brand Architecture, Branding & Identity, Brand Development, Creative Strategy, Competitive Analysis, Positioning, Company Naming, Logo Design, Brand Strategy, Content Strategy

Education
Brown University
BA, cum laude, Organizational Behavior and Creative Writing

CTI, San Rafael, CA

Pennsylvania Gestalt Center
Gestalt Psychology

Cheri (CD) White Cheri (CD) White Eureka Springs, Arkansas Details
Cheri (CD) White's Catchword Branding Experience 2004 - 2009
Job News features writer, monthly pub. editor for ES Independent. Freelancer broadcast, print, Internet. Branding/naming
Industry Writing and Editing
Experience
Eureka Springs Independent   July 2010 - Present
2Njoy   April 2012 - Present
Verbal Equinox   1993 - Present
LibraryThing  January 2011 - Present
Catchword Branding   2004 - 2009
Clear Spring School   2002 - 2004

Skills
Public Relations, Newsletters, Web Content, Poetry, Creative Writing, Editing, Copy Editing, Blogging, Book Reviews, Photography, Publications, Storytelling, Social Networking, Social Media, Proofreading, Freelance Writing, Magazines, Publicity, Press Releases, Novels, Editorial, Newspapers, Copywriting, Facebook, Advertising, Feature Articles, Books, Fiction, Ghostwriting, Creative Non-fiction, Research, AP Style, Literature, Short Stories, Content Writing, Content Development, Book Writing, Magazine Articles, Journalism, Memoir, Fiction Writing, Published Author, Radio, Creative Writer, Non-fiction, Media Relations

Education
Hartwick College   1962 — 1965
B.A., Liberal Arts

University of Rochester   1961 — 1962
Mass Communications

Miami Dade College
Mass Communication/Media Studies

Darcie Whelan-Kortan Darcie Whelan-Kortan Greater New York City Area Details
Darcie Whelan-Kortan's Catchword Branding Experience July 1999 - October 2000
Job Senior Associate at WhelanSeminars.com
Industry Writing and Editing
Experience
Whelan Group   October 1997 - Present
Oracle  March 2007 - December 2012
Mazzetti, Buscetto & Associates   June 2010 - August 2011
The Beacon Institute for Rivers and Estuaries   September 2004 - March 2005
Marist College  March 2002 - November 2004
Marist College  August 2003 - March 2004
Scenic Hudson  March 2002 - September 2002
UC Berkeley  September 2000 - August 2001
Catchword Branding   July 1999 - October 2000
Xinet  January 1994 - June 1997

Skills
Training, Public Speaking, Teaching, Coaching, Public Relations, Nonprofits, Microsoft Office, Corporate Communications, Editing, Technical Writing, Creative Writing, Report Writing, News Writing, Corporate Training, Branding & Identity, Copy Editing, Blogger, Essayist, College Teaching

Education
University of California, Berkeley   1989 — 1993
Bachelor of Arts (B.A.), English Literature & Italian

Mills College   1997 — 1999
Master of Fine Arts (M.F.A.), English Literature & Creative Writing, 4.0

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