Fresh Squeezed Ideas
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Fresh Squeezed Ideas Employees
Reservoir Brand Strategy July 2014 - Present
ABM Research Ltd. February 2015 - September 2015
Diageo April 2013 - July 2014
Fresh Squeezed Ideas April 2009 - April 2013
Freelance 2008 - 2009
Human Branding Inc. August 2007 - February 2008
MacLaren McCann October 2004 - July 2007
In-Sync January 2002 - October 2004
Skills
Ethnography, Consumer Behaviour, Quantitative Research, Market Research, Customer Insight, Qualitative Research, Consumer Insight, Focus Groups, Marketing Research, SPSS, Research Design
Education
Humber College 2001 — 2002
International Marketing
University of Toronto 1996 — 2001
Cultural Anthropology
The Sound: Exploration Strategy Innovation June 2014 - Present
Fresh Squeezed Ideas September 2010 - May 2014
Pace Group June 2003 - June 2007
Sista'Hood Celebration Festival August 2005 - May 2007
CJSF Radio September 2004 - June 2006
CJSF Radio September 2002 - June 2006
Skills
Qualitative Research, Market Research, Research Design, Marketing Strategy, Customer Insight, Focus Groups, Consumer Behaviour, Data Analysis, Brand Development, Brand Architecture, Online Research, Segmentation, Presenter, Competitive Analysis, Creative Problem Solving, Strategic Thinking, Ethnography, Client Relationship..., Marketing Communications, Coaching, Brand Communication, Press Kits, Press Releases, Event Planning, Event Management, Public Relations, Media Relations, Communications Planning
Education
York University - Schulich School of Business 2008 — 2010
MBA
Simon Fraser University 2002 — 2005
BSocSc, Double Major Communications & Sociology
Douglas College 1999 — 2001
Arts Associates Diploma, Creative Writing
Fresh Squeezed Ideas October 2012 - March 2013
Cint AB October 2010 - October 2012
Cint AB November 2009 - June 2010
Cint AB June 2009 - October 2009
Research Now August 2008 - May 2009
Research Now April 2006 - July 2008
Jill Dando Insititute of Crime Science, UCL January 2004 - April 2006
London School of Economics June 2003 - December 2004
Skills
Quantitative Research, Online Research, Consumer Insights, Marketing Research, Market Research, Sales Management, Quality Assurance, Client Development, Direct Sales, International Sales, Customer Insight, Market Analysis, Management, CRM, New Business Development, Marketing Strategy, Strategy, Consumer Behaviour, Account Management, Segmentation, Advertising Research
Education
London School of Economics and Political Science 2002 — 2003
MSc
Queen's University 1998 — 2002
BAH
Athena Brand Wisdom, Research and Planning November 2009 - Present
Fresh Squeezed Ideas July 2012 - July 2013
JWT Toronto April 2007 - October 2009
Grey Worldwide Toronto January 2004 - November 2005
Sarah Jane Johnson Consulting February 2002 - January 2003
kirshenbaum bond + partners - New York February 2001 - February 2002
Leo Burnett Toronto March 1999 - February 2001
TBWA\Chiat\Day Toronto October 1997 - March 1999
BMP DDB Needham - London October 1995 - October 1997
Skills
Consumer Insight, Branding & Identity, Semiotics, Ethnography, Focus Groups, Qualitative Research, Research Design, Brand Developement, Brand Architecture, Strategic Planning, Cultural Analysis, Trend Analysis, Strategic Consulting, Brand Development, Online Moderation, Advertising Research, Brand Equity, Customer Insight, Creative Direction, Quantitative Research, Integrated Marketing, Competitive Analysis, Consumer Behaviour, Strategy, Marketing Research, Positioning, Creative Strategy, Brand Management, Concept Development, Digital Marketing, FMCG, Interactive Marketing, Competitive Intelligence, Shopper Marketing, Segmentation, Business Insights
Education
University of Cambridge 1993 — 1995
BA/MA, English
McGill University 1988 — 1992
BA, English, Anthropology and Philosophy
Jarvis Collegiate
Jarvis Collegiate
MRS
Fresh Squeezed Ideas April 2006 - Present
Harriesco 2005 - Present
Oakville Gymnastics Club April 2013 - September 2014
In-Sync June 2002 - March 2006
AG Professional Hair Care April 2001 - April 2002
Mark Anthony Group November 1999 - April 2001
Pillsury Canada February 1993 - February 1996
Canadian Home Products 1994 - 1995
Kraft General Foods 1993 - 1994
Nielsen Market Research June 1989 - September 1992
Skills
Qualitative Research, Quantitative Research, Business Insights, Customer Insight, Focus Groups, Marketing Research, Ethnography, Consumer Behaviour, Segmentation, Market Research, Strategic Thinking, Global Marketing, Market Analysis, Brand Architecture, Consumer Insight, Positioning, Analytics, Pharmaceutical Industry, Brand Management, Competitive Intelligence, Brand Equity, Advertising Research, Survey Design, Marketing, Marketing Strategy, Strategy, Management, Competitive Analysis
Education
University of Guelph 1986 — 1989
B.Comm., Commerce
Diamond Integrated Marketing April 2015 - Present
University of Toronto September 2010 - Present
Various February 2011 - Present
Fresh Squeezed Ideas November 2012 - April 2015
University of Toronto Consulting Association November 2011 - April 2012
Telegraph Media Group December 2007 - August 2008
Skills
Qualitative Research, Anthropology, Ethnography, Video Games, Social Media, Education, Research, Social Sciences, Consumer Insight, Market Research, Focus Groups
Education
University of Toronto 2010 — 2015
PhD, Social-Cultural Anthropology
Concordia University 2008 — 2010
MA (Hons), Social-Cultural Anthropology
University of Toronto 2002 — 2006
BA (Hons), Anthropology
BrandSpark International June 2015 - Present
Fresh Squeezed Ideas December 2012 - April 2015
Eden Advertising & Interactive August 2011 - August 2012
Aquarius Scuba Diving Centre Inc. February 2005 - August 2012
Eden Advertising & Interactive June 2011 - August 2011
University of Western Ontario October 2009 - March 2010
University of Western Ontario December 2008 - April 2009
Skills
Project Coordination, Analytics, Project Planning, Report Writing, Vendor Management, Market Research, Quantitative Research, Qualitative Research, SPSS, Project Management, Advertising, Research, Adobe Creative Suite, Microsoft Excel, PowerPoint, Social Media, Marketing Communications, Copywriting, Social Media Marketing, Marketing, Microsoft Office, Creative Writing, InDesign, Microsoft Word, Editing
Education
Georgian College 2012 — 2012
Graduate Certificate, Research Analyst
Humber College 2010 — 2011
Graduate Certificate, Advertising Copywriting
Western University 2005 — 2010
Bachelors of Arts, Psychology and Sociology
AbbVie August 2015 - Present
Fresh Squeezed Ideas April 2012 - July 2015
In-Sync November 2005 - April 2012
Aga Khan Foundation Canada September 2007 - February 2008
Indiana University 2001 - 2006
USAID 1999 - 2000
Skills
Ethnography, Anthropology, Healthcare, Qualitative Research, Politics, Marketing, Social Sciences, Research Design, Focus Groups, Cultural Anthropology, Consumer Behaviour, Quantitative Research, Analysis, Customer Insight, Market Research, Marketing Research, Survey Design, Research, Online Research, Consumer Insight, Strategy
Education
Indiana University Bloomington 2000 — 2006
PHD, Anthropology
University of Arizona 1991 — 1994
MA, Latin American Studies
Earlham College 1985 — 1989
BA, International Relations
Ontario Ministry of Government and Consumer Services June 2015 - Present
Freelance May 2014 - Present
Ontario Ministry of Government and Consumer Services March 2015 - June 2015
Fresh Squeezed Ideas November 2013 - April 2014
Fresh Squeezed Ideas August 2013 - November 2013
Lunds kommun August 2011 - December 2011
Tamam February 2011 - June 2011
Temple and Temple Tours Inc. April 2008 - April 2010
Discovery Gymnastics January 2006 - January 2010
Skills
Research, Regulatory Compliance, Qualitative Research, Community Development, Ethnography, Public Speaking, Market Research, International Relations, Program Evaluation, Social Sciences, Trend Analysis, Document Management, Site Plans
Education
Lund University 2010 — 2012
Master of Arts, Applied Cultural Analysis
York University 2006 — 2010
Bachelor of Arts, Honours, Communication Studies and Sociology
Elbow River Marketing Ltd. May 2014 - Present
Maple Leaf Foods Inc May 2012 - April 2014
Fresh Squeezed Ideas January 2012 - April 2012
Alltech June 2011 - September 2011
Skills
Time Management, Microsoft Office, Leadership, Teamwork, Microsoft Excel, Customer Service, Analysis, Inventory Management, Data Analysis
Education
University of Guelph 2008 — 2012
B.Comm, Management Economics in Industry and Finance
Associated Engineering August 2013 - Present
Stesco Global Packaging November 2012 - April 2013
Fresh Squeezed Ideas July 2012 - November 2012
Archway Marketing Services October 2011 - March 2012
Deloitte & Touche March 2011 - September 2011
IKO Industries October 2001 - January 2011
Skills
Customer Service, Customer Relations, Administration, Word, Excel, Microsoft Office, Contract Negotiation, Problem Solving, Employee Relations, Documentation, Outlook, Spreadsheets, PowerPoint, Fundraising, Invoicing, Team Building, Microsoft Excel, Microsoft Word, Time Management, Human Resources, Management, Office Management, Process Scheduler, Program Management, CRM, Interviews, Marketing, Sales, Strategy, Cross-functional Team..., Purchasing, Project Planning, Access, Leadership
Education
Sheridan College 1987 — 1989
Social Service Worker
Fresh Squeezed Ideas 2013 - 2015
Ipsos (Formerly Synovate Canada Inc.) February 2010 - January 2012
AstraZeneca May 2007 - November 2009
Sklar Wilton & Associates 2005 - 2007
Sklar Wilton & Associates 2002 - 2005
Unilever Canada 2001 - 2002
Unilever (Formerly Best Foods UK LTD) 1996 - 2001
Unilever (Formerly Best Foods Canada Inc.) 1993 - 1996
Hershey Canada 1990 - 1992
Maple Leaf Foods Inc 1986 - 1990
Skills
Consumer Insights, Brand Management, Qualitative Market..., Quantitative Research, Innovation Management, Strategic Planning, Customer Insight, Qualitative Research, Marketing Strategy, Segmentation, CRM, Consumer Behaviour, Management, Marketing, Market Research, Product Development, Marketing Research, Strategy
Education
McGill University - Macdonald Campus 1983 — 1986
Bachelor of Science, Food Science
The University of Western Ontario 1981 — 1983
Bachelor of Arts and Diplôme de français pratique