Griffin Bacal
Industry: Advertising company
DescriptionGriffin-Bacal Advertising was a global advertising agency founded in 1978 by Tom Griffin and Joe Bacal. One of their first clients was Hasbro, whom employed their services for coming up with advertising campaigns for several of their toy lines such as "G.I. Joe: A Real American Hero" and Transformers. Headquarters: New York City, NY Founded: 1978 Defunct: 2001 Key people: Tom Griffin, Joe Bacal
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Griffin Bacal Employees
U-T San Diego August 2010 - Present
American Marketing Association, San Diego Chapter July 2014 - Present
Let's Have A Kid October 2009 - May 2011
Saatchi & Saatchi X April 2007 - July 2009
The Concept Studio April 2006 - April 2007
TracyLocke March 2003 - March 2006
Ryan Partnership March 2002 - March 2003
Mad Dogs & Englishmen September 2000 - January 2002
Earle Palmer Brown August 1999 - September 2000
Griffin Bacal November 1998 - August 1999
Skills
Advertising, Blogging, Brand Development, Copywriting, Creative Direction, Customer Insight, Direct Marketing, Email Marketing, Facebook, Integrated Marketing, Interactive Marketing, Marketing, Marketing Communications, Marketing Strategy, New Business Development, Shopper Marketing, Social Media, Social Media Marketing, Social Networking, Strategy, Digital Media
Education
Marshall University 1991 — 1995
BA, Advertising and Marketing
Coach June 2010 - Present
Polo Ralph Lauren July 2007 - September 2010
Ann Taylor May 1995 - July 2007
Ann Taylor May 1997 - April 2003
AnnTaylor May 1995 - May 1997
Estee Lauder March 1992 - March 1995
Griffin Bacal 1989 - 1992
Skills
Inventory Management, Purchasing, Budgets, Negotiation, Procurement, Store Management, Vendor Management, Retail, Fashion, Construction, Apparel, Project Management, Visual Merchandising
Education
Syracuse University 1987 — 1989
BS, Advertising/Communications
Ithaca College 1985 — 1987
Advertising
Charm on the Space Coast Magazine May 2010 - Present
L.A.S.T. January 2009 - Present
MIO Global (Physi-Cal Enterprises) 2003 - 2004
Netpulse 1998 - 2001
Polar Electro Oy 1994 - 1996
Griffin Bacal 1989 - 1991
Skills
Fitness, Wellness, Nutritional Counseling, Wellness Coaching, Nutrition, Sports, Athletics, Sports Nutrition, Yoga, Wellbeing, Personal Training, Lifestyle, Weight Training, Fitness Training, Coaching, Lifestyle Coaching, Strength Training, Functional Training, Exercise Physiology, Supplements
Education
Michigan State University 1984 — 1989
BA Communications, Minor in Health and Phys Ed Coaching
The Topps Company October 2014 - Present
mcgarrybowen June 2011 - July 2014
Wunderman February 2004 - June 2011
Digitas February 2003 - September 2003
CMG Communications September 1999 - November 2001
Griffin Bacal August 1998 - August 1999
Mad Dogs & Englishmen July 1997 - May 1998
Skills
Interactive Advertising, Creative Direction, Art Direction, Integrated Marketing, Outdoor Advertising, Advertising, Concept Development, Interactive Marketing, Direct Mail, Digital Marketing, Corporate Identity, Interaction Design, Art, Corporate Branding, Brand Architecture, Brand Development, Direct Marketing, Logo Design, Typography, Relationship Marketing, Branding & Identity
Education
Syracuse University 1994 — 1997
BA, Advertising
Poly Prep 1990 — 1993
UPROAR@DDB 2000 - Present
DDB New York 1999 - 2001
Griffin Bacal 1988 - 2000
Saatchi & Saatchi 1983 - 1988
Leo Burnett 1979 - 1983
Skills
Creative Direction, Creative Strategy, Copywriting, Interactive Marketing, Concept Development, InDesign, Art Direction, Integrated Marketing, Corporate Identity, Digital Marketing, Brand Development, Toys, Direct Mail, Brand Architecture, Outdoor Advertising, Typography, Adobe Creative Suite, Advertising, Interactive Advertising, Graphic Design, Logo Design, Broadcast, Digital Strategy, Video Production, Television, Content Strategy, Interaction Design, Brochures, Radio, Creative Problem Solving, Graphics, Digital Media, Branding & Identity, Online Marketing, Direct Marketing, Packaging, Corporate Branding, Layout, Social Media Marketing, Illustrator, Mobile Marketing, Brand Management, Product Naming, Storyboarding, Email Marketing
Education
University of Notre Dame
B.A., English
Central Catholic High School
Aquent 2013 - Present
William Raveis Real Estate November 2009 - March 2013
Direct Marketers on Call/GetWorking 2008 - 2009
Halstead Property Wheeler 2005 - 2009
Unilever 2003 - 2005
.com 2000 - 2000
Ryan Partnership 1999 - 2000
Clarion 1997 - 1999
Griffin Bacal 1995 - 1996
Thomson Financial 1994 - 1995
Skills
Direct Marketing, CRM, Integrated Marketing, Marketing Strategy, Business Development, Marketing, Advertising
Education
University of Denver - Daniels College of Business 1980 — 1984
BSBA, Marketing
University of Denver
BSBA, Marketing
NYLIFE Securities LLC February 2015 - Present
New York Life Insurance Company May 2014 - Present
RPR Consulting October 2010 - May 2014
JWT INSIDE October 2007 - August 2010
JWT October 2007 - August 2010
Ammirati Puris Lintas December 1996 - June 2004
Lowe Worldwide 1996 - 2004
Griffin Bacal 1994 - 1996
Backer Spielvogel Bates June 1986 - December 1993
Saatchi & Saatchi, NY 1983 - 1986
Education
Cornell University
Bachelor of Science, Business Administration and Management, General
North Shore High School
Octagon February 2010 - Present
Momentum Worldwide September 2006 - January 2010
Aquarius Life Solutions November 2002 - September 2006
DeMaso Adelson Inc. 2000 - 2002
Deutsch Inc. 1998 - 2000
Blue Dingo & Grybauskas Beatrice 1997 - 1998
The Cox Group 1996 - 1997
Griffin Bacal 1994 - 1996
Skills
Recruiting, Talent Acquisition, Contract Negotiation, Account Management, Human Resources, Marketing, Sales, Strategy, CRM, Executive Search, Management, New Business Development, Negotiation, Market Research, Social Media Marketing, Social Networking, Digital Marketing, Marketing Communications, Marketing Strategy, Integrated Marketing, Advertising, Brand Development, Event Management, Leadership
Education
State University of New York College at Oneonta 1990 — 1994
B.S. Communications
Kinetics MarCom August 2002 - Present
Grey Worldwide 1998 - 2000
Arnold Advertising 1994 - 1998
Citibank 1989 - 1994
Griffin Bacal 1986 - 1989
Cunningham & Walsh 1981 - 1986
Skills
Media Relations, Digital Media, Social Media, Graphic Design, Marketing Communications, Integrated Marketing, Marketing Strategy, Advertising, Strategic Planning, Digital Marketing, Digital Strategy, Marketing, Online Advertising, Product Development, Social Media Marketing, Strategic Communications, Management, Creative Direction
Education
Trinity College-Hartford 1975 — 1979
BA, Philosophy
Deep Focus February 2013 - Present
Freelance January 2009 - Present
Deep Focus 2012 - 2014
UPROAR! Youth Marketing 2009 - 2012
Gradient Group March 2007 - January 2009
Grey Worldwide 1994 - 2007
Griffin Bacal 1992 - 1994
DMB&B 1992 - 1992
Skills
Creative Direction, Art Direction, Outdoor Advertising, Advertising, Creative Development, Integrated Marketing, Logo Design, Radio, Promotions, Copywriting, Television, Writing, Viral Marketing, Digital Marketing, Corporate Identity, Film, Concept Development, Illustration, Idea Generation, Broadcast, Creative Strategy, Creative Problem Solving, Brand Development, Marketing Communications, Digital Media, Art, Digital Strategy, Graphics, Brand Architecture, Typography, Strategy
Education
Fashion Institute of Technology
Bachelor of Fine Arts (BFA), Advertising Design
gfs advertising September 2001 - May 2008
Jordan McGrath Case & Partners March 1998 - May 2001
Griffin Bacal June 1988 - January 1997
Education
University of Pennsylvania - The Wharton School 1959 — 1963
bs, finance
Freelance 2015 - Present
Cynthia Wade Productions May 2011 - May 2015
Gail Eckstein Associates July 2010 - January 2014
Arnold Worldwide March 2005 - April 2010
Uproar, Omnicom 2004 - 2005
DDB New York 2001 - 2004
Griffin Bacal 1986 - 2000
Skills
Broadcast Advertising, Broadcast Commercial..., International..., Content Production, Branded Entertainment, Animation Production, Visual Effects, Independent Filmmaking, Post Production..., Production Consultant, International Production, Educational Production..., Production Internship..., Video Production, Post Production, Film Production, Multicultural Marketing, Mass Production, Animation, Advertising, Broadcast, Independent Film, Commercials, Video Editing, Video, Creative Direction, Motion Graphics, Film, Entertainment, Documentaries, Reality, Media Production, Television, New Media, Final Cut Pro
Education
New York University 1980 — 1984
BFA, Film
Kaos Productions September 1998 - Present
Kaos Productions 1998 - Present
Runyon Saltzman Einhorn 1993 - 1998
Posnick Marden 1988 - January 1990
Griffin Bacal 1984 - May 1988
Hasbro 1984 - 1988
McCann Erickson 1982 - June 1984
Ogilvy & Mather 1979 - August 1982
Skills
Wine Broker, Film Director, Writer, Advertising, Marketing Strategy, Marketing Communications, Integrated Marketing, Digital Marketing, Social Media Marketing, Strategic Planning, Creative Direction, Social Media, New Business Development, Online Advertising, Marketing, Event Management, Public Relations, Copywriting, Negotiation, Digital Strategy, Entertainment, Broadcast, Product Development, Brand Management, Strategic Partnerships
Education
The University of Chicago Booth School of Business 1983 — 1983
MS, Strategic Development
California State University-Sacramento 1971 — 1975
BA, Communications/Journalism
GMLV November 2007 - Present
Fashion Institute of Technology February 2012 - Present
Fashion Institute of Technology August 1996 - Present
Media Marketing Solutions 1999 - 2008
Griffin Bacal 1988 - 1995
Lintas Advertising 1981 - 1988
Skills
Marketing, Event Management, Digital Media, Integrated Marketing, Social Media, Advertising, Strategic Planning, Budgets, Product Development, Higher Education, Analysis, Copywriting, Marketing Communications, Public Relations, Event Planning, Market Research, Direct Marketing, Facebook, Social Media Marketing
Education
Baruch College 1980 — 1981
MBA
Baruch College 1972 — 1976
BA
DDB Worldwide Communications Group October 2014 - Present
DDB December 2010 - October 2014
DDB January 1999 - November 2010
Griffin Bacal June 1991 - December 1998
Skills
Digital Strategy, Integrated Marketing, Digital Media, Digital Marketing, Interactive Marketing, Mobile Marketing
Education
Brandeis University 1976 — 1980
Stuyvesant 1973 — 1976
PS 220
Ortho Clinical Diagnostics February 1989 - Present
Einstein da Vinci & Goldenberg Corp. 1986 - 2015
Marketing Communications Specialist/Copywriter May 2012 - July 2013
Copywriter/Creative Director-Marketing and Social Media July 2009 - 2010
Senior Copywriter July 2006 - October 2008
Mead Johnson Nutritionals 2006 - 2008
CommonHealth-Ferguson 2004 - 2005
Blakeslee Group 1994 - 2004
AC&R Advertising 1985 - 1989
Griffin Bacal 1983 - 1985
Skills
Copywriting, Social Media, Interactive Marketing, Sales Promotion, Public Relations, Social Media Marketing, Brand Building, Launching New Products, Creative Direction, Creative Strategy, Creative Writing, Online Marketing, Web Content, Website Copy, Product Launch, Marketing Copy, Online Advertising, Brand Management, Relationship Marketing, Strategy, Advertising, Marketing, Social Networking, Content Strategy, Art Direction, Marketing Strategy, Integrated Marketing, Marketing Communications, Brand Development, Digital Strategy, Digital Marketing, Corporate Communications, Direct Marketing, Strategic Communications, Interactive Advertising, Editorial, B2B, Press Releases, SEO, Blogging, New Media, Editing, Corporate Branding, Email Marketing, Content Development, Publishing, Newsletters, Digital Media, Internal Communications, Television
Education
Rutgers, The State University of New Jersey-New Brunswick 2011 — 2011
Mini MBA Certificate, Social Media Marketing
American University 1965 — 1969
B.S., Political Science
Milford Mill
Apple Retail February 2010 - Present
Knock-Knock Licensing LLC January 2002 - March 2010
SloaneVision Unlimited August 2007 - March 2009
Miffy USA August 2001 - July 2002
United Media March 1999 - July 2001
Large November 1996 - February 1999
Griffin Bacal March 1995 - October 1996
TBWA Chiat Day August 1993 - March 1995
McCann Erickson December 1990 - July 1993
Fred Alan August 1986 - November 1990
Education
Duke University 1981 — 1984
Germantown Academy
Maxus September 2011 - Present
Mindshare March 2011 - September 2011
Pascador Media Consulting January 2010 - February 2011
MediaVest March 2005 - December 2009
Mindshare 2000 - 2005
J. Walter Thompson 1999 - 2000
Griffin Bacal 1996 - 1999
Foote, Cone & Belding 1993 - 1996
Ogilvy & Mather 1987 - 1993
Skills
Media Planning, Media Strategy, Client Service, New Business Development, Local Marketing, Media Buying, Advertising, Mobile Advertising, Interactive Advertising, Financial Services, Integrated Marketing, Digital Media, Corporate Branding, Outdoor Advertising, Online Advertising, Television, Sponsorship, Social Media Marketing, Client Services, Customer Insight, Mobile Marketing, Advertising Sales, Market Research
Education
The University of Texas at Austin 1982 — 1987
Bachelor of Science
Grand Central OMS July 2001 - Present
Vertical Mix Marketing June 1998 - June 2001
Griffin Bacal June 1995 - June 1998
Deare Marketing May 1992 - May 1995
Skills
Strategic Planning, Social Media Marketing, Advertising, Asset Managment, Marketing, Public Speaking, New Business Development, Integrated Marketing, Retail, Television, Social Media, Customer Service, Marketing Management, Dentistry, Creative Direction, Brand Development
Education
Boston University 1985 — 1989
BS, Communications
360 Brand Activation October 2013 - Present
GlobalWorks Group LLC April 2003 - July 2013
GlobalWorks Group LLC April 2000 - April 2003
FCBi (Draftfcb) January 1999 - April 2000
FCB Direct (Draftfcb) January 1998 - January 1999
Y A R Communications January 1996 - January 1998
Griffin Bacal April 1996 - September 1996
Walker Group / CNI July 1995 - April 1996
Spin Magazine December 1994 - September 1995
Sisman Design January 1994 - January 1995
Skills
Digital Marketing, Digital Culture, Social Media, Creative Strategy, Advertising, Creative Direction, Social Media Marketing, Digital Media, Integrated Marketing, Inbound Marketing, CRM, SEO, SEM, DRTV, Strategy, Interactive Advertising, Direct Response..., Lead Generation, Marketing, Web Design, Digital Strategy
Education
School of Visual Arts 1991 — 1994
BFA
Kyoto Seika University 1988 — 1991
BFA
MSL Group April 2013 - Present
Ogilvy, New York July 2010 - December 2012
Cline, Davis & Mann April 2009 - August 2009
Diesel October 2007 - July 2008
Euro RSCG Life 2003 - 2006
Siegel & Gale 1999 - 2000
Grey Group April 1996 - August 1999
Griffin Bacal 1993 - 1996
Y&R October 1987 - August 1993
Skills
Integrated Marketing, Social Media, Advertising, Recruiting, Digital Strategy, Strategy, Relationship Marketing, Digital Marketing, Creative Strategy, Talent Management, Social Media Marketing, Marketing Communications, Creative Direction, Account Management, Direct Marketing, Corporate Communications, Onboarding, Digital Media
Education
Columbia University in the City of New York 1982 — 1986
Bachelors, Sociology
Axiom Technology Group July 2015 - Present
Ricoh Americas Corporation November 2010 - June 2015
Office Depot October 2009 - March 2010
Martino Flynn April 2008 - September 2009
Big Launch Consulting April 2002 - March 2008
TMX Interactive April 2001 - March 2002
e-Media August 1998 - October 2000
CoreBrand June 1997 - July 1998
Arnell Group June 1996 - June 1997
Griffin Bacal January 1996 - June 1996
Skills
Sales, Business Development, Strategic Planning, Negotiation, Salesforce.com, Management, Account Management, Strategic Partnerships, Solution Selling, Email Marketing, Marketing Strategy, Strategy, Sales Presentations, Sales Process, Marketing, Lead Generation, B2B, Direct Sales
Education
University of Denver 1991 — 1995
B.S.B.A, Marketing
JK Design December 2014 - Present
Cora Hartshorn Arboretum July 2014 - Present
Brushfire July 2005 - May 2014
DVC Worldwide March 2001 - July 2005
Christy Macdougal Mitchell 1999 - 2001
Grey Advertising 1996 - 1998
Griffin Bacal 1994 - 1996
Skills
Integrated Marketing, Account Management, Relationship Marketing, Promotions, Digital Marketing, Digital Strategy, Interactive Marketing, Digital Media, Interactive Advertising, Advertising, Online Advertising, Direct Mail, Creative Strategy, Direct Marketing, Marketing Communications, Social Media Marketing, Market Research, Marketing, Media Planning, Brand Development, Copywriting, Marketing Strategy, Social Media, Media Buying, Online Marketing, Email Marketing, Brand Management, Mobile Marketing, Customer Insight, SEM, B2B, Outdoor Advertising, Sponsorship, Brand Awareness, Radio, Marketing Research, Strategy
Education
Boston University 1989 — 1993
Boston University
Bachelor of Science (B.S.), Marketing Communications
CFO Controller Services.NJ February 2014 - Present
King of Kings Worship Center December 2011 - February 2014
Carrafiello Diehl & Associates January 2007 - November 2011
Agency212 May 2003 - March 2007
Hampel Stefanides June 2001 - April 2003
Tellium June 1999 - May 2001
Griffin Bacal 1986 - 1995
Skills
Telecommunications, Budgets, Accounting, Financial Reporting, Integrated Marketing, Strategic Financial..., Advertising, Forecasting, Television Production, Developing Business..., Cash Flow Forecasting, Internal Audit, Systems Development, Start-ups, Video Production, Leadership, Finance, Internal Controls, Recruiting, System Development, Payroll, Team Building, Mergers & Acquisitions, Nonprofits, Analysis, Executive Management, Strategy, Project Planning, Business Planning, Financial Analysis, Marketing Strategy, Strategic Planning, Negotiation, Entrepreneurship, Management Consulting, Small Business
Education
Pace University - Lubin School of Business 1980 — 1985
BBA, Management Accounting
USMC - Combat School Of Engineering
Square Root Creative 2013 - Present
Howard, Merrell & Partners December 2007 - July 2011
McKinney 2003 - 2006
Cooper DDB 2001 - 2003
Foote, Cone & Belding February 2000 - June 2001
Goodby, Silverstein & Partners 1998 - 2000
Lowe & Partners/SMS 1995 - 1998
Griffin Bacal 1993 - 1995
Skills
Digital Marketing, Creative Strategy, Integrated Marketing, Digital Strategy, Advertising, Interactive Marketing, Creative Direction, Brand Architecture, Brand Development, Marketing Strategy, Strategy
Education
Pennsylvania State University - University Park 1990 — 1994
Bachelor of Arts (B.A.), Communications
RED PEAK June 2015 - Present
CLEARBLUESKY® Brand Consultants September 2013 - May 2015
THINKTOPIA® March 2006 - September 2013
Lowe New York/Lowe Worldwide January 2004 - March 2006
Lowe Lintas & Partners January 1999 - January 2004
Ammirati Puris Lintas 1995 - 1999
Griffin Bacal 1989 - 1994
Skills
Brand Architecture, Creative Strategy, Creative Direction, Advertising, Marketing Communications, Brand Management, Social Media, Marketing, Strategic Planning, Leadership, Cross-functional Team..., Entrepreneurship, Strategic Partnerships, Brand Development, Product Development, New Business Development, Account Management, Product Launch, Concept Development, Management, Strategy
Education
University of Michigan 1985 — 1989
BA, English, Communications
Independent Consultant November 2014 - Present
New York University August 2013 - Present
UMarketing LLC August 2009 - October 2014
McCaffery Gottlieb Lane, LLC September 2003 - July 2009
Hakuhodo Advertising America Inc. September 1998 - August 2003
Griffin Bacal December 1996 - September 1997
The Lord Group 1997 - 1997
Adler Boschetto Peebles January 1994 - December 1996
Rosenfeld (RSHS) 1992 - 1994
Young & Rubicam 1986 - 1992
Skills
Media Planning, Strategic Planning, Marketing Strategy, Integrated Marketing, Media Buying, Channel Marketing, Customer Engagement, Direct Marketing, Advertising, Multi-channel Marketing, Social Media, Marketing, Digital Strategy, Direct Mail, Interactive Marketing, CRM, Management, Leadership, Media Relations, Mobile Marketing, Digital Marketing, Online Advertising, Digital Media, SEM, Email Marketing, Brand Development, Social Media Marketing, Creative Strategy, Online Marketing, Interactive Advertising, Performance Metrics, Increasing ROI, Metrics Reporting
Education
Rutgers, The State University of New Jersey-New Brunswick 1981 — 1985
BA, English
The Masters School 2012 - Present
Whitby School 2008 - August 2012
Cellit Mobile Marketing 2007 - 2008
Cheil Communications (Samsung) 2005 - 2007
Cordiant Communications - Bates, 141 Worldwide, Healthworld, Fitch Branding & Design 2002 - 2004
Siegel + Gale 1999 - 2001
Griffin Bacal 1988 - 1999
Chiat Day 1989 - 1991
Grey Advertising 1984 - 1985
Skills
FMCG, Integrated Marketing, Consumer Insights, Creative Development, Marketing Strategy, Marketing Communications, Strategic Planning, Market Research, Social Media Marketing, Online Marketing, Education marketing and..., Creative Direction, Education, Customer Insight, Online Advertising, Digital Strategy, Digital Media, Advertising, Interactive Marketing, Business Development, Email Marketing, Direct Marketing, Brand Development, Brand Management, Competitive Analysis, Team Building, Leadership, Media Planning, B2B, Mobile Marketing, Brand Architecture, Relationship Marketing, Social Media, Marketing Management, Strategic Partnerships, Internal Communications, Strategy, Public Relations, Marketing, Digital Marketing, Management, Strategic Communications, Lead Generation
Education
New York University - Leonard N. Stern School of Business
MBA, Marketing/Finance
Tufts University
BS, Geology
Northfield Mt. Hermon
Bancroft School
JWT September 2014 - Present
DDB Worldwide January 2001 - September 2014
Griffin Bacal October 1992 - January 2001
Wells Rich Greene February 1991 - October 1992
Skills
Advertising, Integrated Marketing, Commercials, Marketing Communications, Creative Strategy, Digital Marketing, Broadcast
Education
Fordham University 1986 — 1990
BA, Communications
Fordham University 1986 — 1990
Bachelor's degree, Communications
Health Media Network, LLC September 2013 - Present
Lifescript April 2013 - September 2013
Healthline Networks, Inc. July 2008 - December 2012
Rodale May 2007 - July 2008
Meredith January 2001 - May 2007
Walt Disney Internet Group November 1999 - January 2001
Meredith February 1999 - November 1999
Disney Publishing Worldwide November 1996 - February 1999
Grey Worldwide November 1994 - May 1996
Griffin Bacal March 1989 - November 1994
Skills
Integrated Marketing, Digital Strategy, Digital Media, Digital Marketing, Strategic Planning, Product Innovation, Strategic Partnerships, Marketing Communications, Marketing Strategy, Online Advertising, Advertising, SEM, Entrepreneurship, Strategy, Media Planning, Advertising Sales, Marketing, New Media, Online Marketing, comScore, Sales Management, Lead Generation
Education
City University of New York-Baruch College
Marketing Management
New York University
Film and Television Production
JUDD January 2010 - Present
Chico's January 2008 - May 2009
Desgrippes Gobé September 2004 - January 2008
Ogilvy & Mather, Brand Integration Group 1998 - 2004
MTV 1997 - 1998
Griffin Bacal 1990 - 1996
Griffin Bacal 1990 - 1995
McCann Erickson 1988 - 1989
Skills
Corporate Branding, Branding & Identity, Retail Branding, Brand Architecture, Brand Equity, Innovation, Graphic Design, Product Naming, Marketing Strategy, Strategic Communications, Engaging Public Speaker, Integrated Marketing, Strategic Brand..., Management Consulting, Rebranding, Creative Solutions, Thought Leadership, Concept Development, Marketing, Advertising, Brand Management, Strategy, Packaging, Creative Strategy, Brand Development, Creative Direction
Education
Syracuse University 1983 — 1987
Advertising
Friends Select 1971 — 1983
Bonfire Agency LLC January 2011 - Present
DC Comics/Warner Bros. September 2007 - December 2010
Eastwest Marketing Group June 1999 - September 2007
The Guild Group July 1997 - June 1999
Griffin Bacal Promotions/The Chelsea Group/DDB September 1992 - June 1997
New York Promotion Design February 1991 - September 1992
The Guild Group February 1990 - February 1991
Howard Marlboro Group/Saatchi and Saatchi March 1989 - February 1990
Griffin Bacal January 1986 - March 1989
CBS Software 1983 - 1985
Skills
Integrated Marketing, Marketing, Copywriting, Social Media, Advertising, Brand Management, Digital Marketing, Entertainment, Marketing Strategy, New Business Development, Newsletters, Creative Strategy, Film, Creative Direction, Sponsorship, Packaging, Editing, Direct Mail, Publishing, Strategy, Video, Event Management, Art Direction, Television, New Media, Brand Development
Education
Cornell University 1976 — 1980
BS
John Bowne High School 1973 — 1976
Prasanna Yoga November 2007 - Present
Grey Group January 2001 - Present
Grey Worldwide January 2001 - April 2007
Griffin Bacal January 1998 - January 2001
Skills
Consumer Insights, Integrated Marketing, Digital Strategy, Creative Development, Qualitative Research, Creative Direction, Customer Insight
Education
New York University 2004 — 2012
Ongoing Studies, Psychology
Yandara Institute 2007 — 2007
200HR, Yoga Instructor
Colgate University 1993 — 1997
BA, Anthropology
Recargo Inc. January 2015 - Present
Venezia Consulting LLC January 2013 - December 2014
Guitar Center, Inc. August 2010 - January 2013
Guitar Center, Inc. March 2007 - October 2010
Young & Rubicam Brands, Irvine CA 2000 - 2007
Hajjar and Partners 1992 - 1998
DCA Advertising 1990 - 1992
Griffin Bacal 1985 - 1990
Saatchi & Saatchi Compton 1984 - 1985
Doyle Dane Bernbach 1983 - 1984
Skills
Brand Development, Strategy, Digital Marketing, Marketing, Social Media Marketing, Advertising, Leadership, Management, Customer Insight, Integrated Marketing, New Media, Social Media, Marketing Strategy, Online Advertising, Marketing Communications, Digital Strategy, Broadcast, Product Marketing, New Business Development, Digital Media, Product Development, Strategic Partnerships, Online Marketing, Interactive Marketing, Strategic Planning, Entertainment, Radio, Team Building, Mobile Marketing, Brand Management, Email Marketing, Direct Marketing, E-commerce
Education
Michigan State University 1979 — 1981
M.A., Advertising
University of Michigan 1975 — 1978
B.A., Political Science
Cogitamus Inc. June 2001 - Present
J. Walter Thompson 1997 - 2000
Griffin Bacal June 1996 - March 1997
Chiat/Day May 1994 - June 1996
Skills
Social Media, Marketing Strategy, Public Relations, Brand Development, Creative Direction, Strategy, Marketing, Market Research, Creative Strategy, Marketing Research, Editing, Digital Strategy, New Business Development, Integrated Marketing, Advertising
Education
Colgate University 1989 — 1993
MEC June 1997 - Present
Griffin Bacal February 1994 - June 1997
Education
Pace University - Lubin School of Business 1990 — 1994
UCLA Anderson School of Management September 2014 - Present
Ampersand Advertising April 2002 - September 2014
DDB Los Angeles 1997 - 2003
DDB 1997 - 2003
Griffin Bacal 1992 - 1997
Griffin Bacal, now DDB NY February 1992 - June 1996
Grey Advertising, LA November 1984 - December 1991
Grey Advertising, Inc. 1984 - 1991
Ogilvy & Mather LA 1983 - 1984
Benton & Bowles 1981 - 1982
Skills
Integrated Marketing, Creative Strategy, Interactive Marketing, Advertising, Digital Strategy, Branding, Creative..., Strategy, Social Media, Account Management, New Business Development, Digital Media, Management, Mobile Marketing, Direct Marketing, Digital Marketing, Brand Architecture, Brand Development, Online Advertising, Direct Mail, Creative Direction, Interactive Advertising, Relationship Marketing, Copywriting
Education
University of California, Los Angeles - The Anderson School of Management 1979 — 1981
Master of Business Administration (MBA), Marketing
University of California, Los Angeles 1975 — 1979
B.A., Political Science
Point loma High School
Point loma High School
MTV Networks Account ExecutiveLifetime TelevisionNovember 1999 - February 2001
Starcom MediaVest Group 1997 - 1999
Wells Rich Greene BDDP 1992 - 1998
Wells Rich Greene 1992 - 1998
Griffin Bacal 1990 - 1992
Skills
Television, Media Planning, Integrated Marketing, Advertising, Digital Marketing, Media Buying, Digital Media, Broadcast, Sales, New Media, Digital Strategy, Business Development
Education
Binghamton University 1979 — 1983
BS, Economics
MMB April 2001 - Present
Leo Burnett (Technology Group) 2000 - 2001
Hill Holliday 1998 - 2000
Mullen 1996 - 1999
Deutsch Advertising 1994 - 1996
Griffin Bacal 1991 - 1994
Skills
Graphic Design, Broadcast, Market Research, Interactive Advertising, Marketing Communications, Integrated Marketing, Brand Architecture, Brand Development, Creative Strategy, Corporate Identity, Digital Marketing, Adobe Creative Suite, Media Buying, Advertising, Interactive Marketing, Entrepreneurship, Digital Strategy, Direct Mail, Interaction Design, Digital Media, Strategic Planning, Direct Marketing, New Business Development, Marketing Strategy, Lead Generation, Email Marketing, Corporate Branding, Strategy, SEM, Online Advertising, Media Planning, Creative Direction, Concept Development, Content Strategy, User Experience, Art Direction, Marketing, Logo Design, Relationship Marketing, Mobile Marketing, Television, Customer Insight, Flash, Public Relations, Social Media Marketing, Online Marketing, Graphics, Copywriting, SEO, New Media
Education
Rochester Institute of Technology 1986 — 1991
BS, Photographic Marketing
Brand Kitchen July 2015 - Present
Freelance December 2014 - June 2015
Brushfire October 2006 - November 2014
RITTA 2004 - 2006
Dentsu 2001 - 2002
Griffin Bacal 2000 - 2001
Bozell 1996 - 2000
TMP Worldwide 1993 - 1996
Skills
Advertising, Marketing, Integrated Marketing, Digital Marketing, Social Media Marketing, Direct Marketing, Online Advertising, Digital Strategy, Interactive Marketing, Marketing Strategy, Creative Strategy, Direct Mail, Media Planning, Creative Direction, Marketing Communications, Digital Media, Account Management, Social Media, Online Marketing, Interactive Advertising, Market Research, Brand Management, Brand Development, Email Marketing, Mobile Marketing, Management, Public Relations, Brand Awareness
Education
Muhlenberg College 1989 — 1993
Bachelor of Arts, Business Administration
Hawthorne High School 1985 — 1989
OMD Associate DirectorDDB1995 - 2000
griffin bacal 1990 - 1995
Education
Baruch College, City University of New York (CUNY)
Heller Marketing and Communications 1997 - Present
Griffin Bacal 1978 - 1997
Griffin Bacal Promotions/The Chelsea Group/DDB 1978 - 1997
Grifffin Bacal Advertising 1978 - 1997
Griffin Bacal Advertising 1978 - 1997
Griffin Bacal/Milton Bradley Company (Division of Hasbro, Inc.) 1978 - 1997
Skills
Digital Marketing, Online Advertising, Advertising, Creative Strategy, New Business Development, Integrated Marketing, Marketing, Product Development, Interactive Marketing, Digital Strategy, Marketing Strategy
Education
City University of New York-Brooklyn College 1947 — 1951
Zenith June 2013 - Present
Moxie January 2012 - May 2013
Zenithoptimedia January 2010 - December 2011
Verizon Wireless October 2006 - December 2009
ZenithOptimedia July 2002 - October 2006
Bozell June 1999 - June 2002
Griffin Bacal 1997 - 1999
Skills
Media Planning, Integrated Marketing, Digital Strategy, Digital Media, Online Advertising, Advertising, Analytics, E-commerce, Media Buying, Media Strategy, Sponsorship
Education
State University of New York College at Oneonta 1994 — 1998
BS, Business Economics
West Side Advisors, LLC August 2013 - Present
Find The Courage December 2012 - Present
Dartmouth College July 2010 - May 2013
College of William and Mary July 2009 - June 2010
GE Real Estate 2006 - 2009
General Electric June 2004 - June 2006
Griffin Bacal 2000 - 2001
Griffin Bacal 2000 - 2001
Skills
Leadership, Financial Modeling, Financial Analysis, Strategy, Business Strategy, Strategic Planning, Six Sigma, Business Development, Marketing, Valuation, Marketing Strategy, Finance, Corporate Finance, Due Diligence, Market Research, Entrepreneurship, Mergers & Acquisitions
Education
The Tuck School of Business at Dartmouth 2002 — 2004
MBA, General Management
Dartmouth College 1995 — 1999
BA, Government
DealerStore, Inc March 2003 - Present
The Singing Zone April 2009 - May 2015
Office Depot January 1998 - June 2001
Seta Corporation January 1996 - January 1998
Harris Drury Cohen September 1992 - January 1996
Griffin Bacal May 1985 - August 1991
Skills
Advertising, Interactive Marketing, Digital Marketing, Email Marketing, Online Advertising, Marketing Strategy, Online Marketing, Mobile Marketing, Strategic Planning, Marketing, Management, Digital Media, Integrated Marketing, Customer Service, Purchasing Negotiation, Customer Satisfaction, E-commerce, Order Fulfillment, Logistics
Education
Nassau Community College 1977 — 1982
Associates, Business Administration
Carey High School 1972 — 1977
Business Administration
Polk Street Elementary 1964 — 1971
AFG& September 1987 - Present
Griffin Bacal April 1985 - August 1987
Freelance Presidential Election September 1984 - November 1984
doyle dane bernbach 1978 - 1984
Skills
Social Media Marketing, Television, Broadcast
Education
Queensborough Community College 1970 — 1972
Diageo June 2010 - Present
Freelance August 2009 - June 2010
Arnold Worldwide December 2005 - June 2009
Just Kid Inc. October 2004 - December 2005
McCann Erickson September 2003 - October 2004
DDB December 2000 - August 2003
Griffin Bacal 1999 - 2000
Skills
Business Insights
Education
Syracuse University 1995 — 1999
BS, Consumer Studies
Classic Country May 2014 - Present
Berkshire HomeStyle Magazine June 2004 - May 2014
Berkshire HomeStyle Magazine June 2004 - December 2009
Griffin Bacal September 1998 - June 2003
Skills
Job Analysis, Talent Acquisition, Advertising, Interviewing, Customer Relations, Event Planning, Telephone Skills, Cold Calling, Interviews, Budgets, Human Resources, Customer Service, Public Speaking, Social Networking, Editing, Management, Marketing
Education
New York University 1990 — 1992
Diploma, Human Resources Management
College of New Rochelle
Liberal Arts and Sciences, General Studies and Humanities
Brand Robertson Creative DirectorCRT/t Vibrant Rioja Campaign2005 - Present
Culver Robertson 1998 - 2001
One World Solutions 1986 - 1996
Griffin Bacal 1982 - 1985
Skills
Brand Development, Creative Direction, Social Media Marketing, Social Media, Marketing Strategy, Advertising, Integrated Marketing, Marketing Communications, Copywriting, Digital Marketing, Illustrator, Concept Development, Email Marketing, Digital Strategy, Graphic Design, Online Advertising, Art Direction, User Interface Design, Public Relations, Brochures, Digital Media, User Experience, Brand Architecture, Interaction Design, Creative Strategy, Direct Mail, Marketing, Interactive Marketing, Corporate Branding, Graphics, Online Marketing, Typography, InDesign, Direct Marketing, Interactive Advertising, Corporate Identity, Adobe Creative Suite, Branding & Identity, Logo Design, Brand Management
Education
Pratt Institute 1976 — 1980
BFA, Communications Design
Red Hispana FL 2014 - Present
Kirshenbaum Bond Senecal + Partners September 2001 - December 2013
Griffin Bacal 1998 - 2001
Skills
Social Media Marketing, Advertising, Integrated Marketing, Digital Marketing, Digital Media, Strategy
Education
Pace University - Lubin School of Business
Fresh Eye June 2001 - Present
Griffin Bacal 1990 - 2001
Skills
Graphic Design, Logo Design, Web Design, Creative Direction, Marketing Strategy, Digital Marketing, Advertising, Photoshop, Corporate Identity
Education
Pratt Institute
Architecture
OMD USA November 2014 - Present
Griffin Bacal 1992 - 1996
Skills
Integrated Marketing, Media Planning, Interactive Marketing, Digital Strategy, Digital Marketing, Mobile Marketing, Social Media Marketing, Marketing Strategy, Marketing Communications
Education
City University of New York-Baruch College
Bachelor of Business Administration (B.B.A.), Advertising