Industry: Direct marketing company

Guthy-Renker is an El Segundo-based direct-response marketing company that sells products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet. As of 2014, it has 8 different product groups, with an emphasis on celebrity-endorsed beauty products. Headquarters: Santa Monica, CA Founded: 1988 Type of business: Private Key people: Bill Guthy and Greg Renker, founding principals and co-chairmen, Rick Odum CEO Subsidiaries: The Proactiv Company LLC,

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