Initiative (formerly DraftFCB)
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Initiative (formerly DraftFCB) Employees
IBM May 2014 - Present
Initiative (formerly Draftfcb) April 2012 - May 2014
Allscope Media June 2011 - March 2012
Bond University September 2010 - December 2010
Carnegie Mellon University June 2009 - January 2010
Skills
Media Planning, Competitive Analysis, Microsoft Office, SPSS, Minitab, Sysomos, Data Analysis, Analysis, Leadership, Advertising, Statistics, SEM, Digital Strategy, Marketing Communications, Analytics, Research, Marketing Research, Management, Digital Marketing, Digital Media, Marketing, Online Marketing, Market Research, Mobile Marketing, Interactive Marketing, Online Advertising, Web Analytics, Google Adwords, Customer Insight, Facebook, Segmentation, Google Analytics, Mobile Advertising, DoubleClick
Education
Carnegie Mellon University 2007 — 2011
B.S., Decision Science
Bond University 2010 — 2010
Marketing, Psychology, Advertising, Design
Fordham University School of Law August 2015 - Present
Undertone May 2014 - August 2015
Initiative (formerly Draftfcb) November 2013 - April 2014
Draftfcb November 2012 - November 2013
Skills
Media Planning, Digital Media, Marketing, Media Strategy, Digital Marketing, Online Advertising, Mobile Marketing
Education
Fordham University 2010 — 2012
Bachelor of Arts (B.A.), History
Gordon College 2008 — 2010
iCrossing July 2014 - Present
Initiative (formerly Draftfcb) January 2013 - July 2014
Initiative (formerly Draftfcb) November 2010 - January 2013
Matomy Media Group (formerly MediaWhiz) March 2010 - November 2010
PM Digital March 2009 - March 2010
PM Digital April 2007 - March 2009
PM Digital October 2005 - April 2007
PM Digital January 2003 - October 2005
NHL Interactive Cyber Enterprises November 2001 - January 2003
Epsilon (formerly Bigfoot Interactive) March 2001 - May 2001
Skills
SEM, PPC, Web Analytics, Affiliate Marketing, SEO, Social Media Marketing, E-commerce, Conversion Optimization, Online Reputation..., Local Search..., Digital Strategy, Interactive Marketing, Marin Software, Google Adwords, Digital Media, Lead Generation, Online Advertising, Online Marketing, Marketing, Mobile Marketing, Digital Marketing, Email Marketing
Education
University of Michigan 1996 — 1999
BA, Psychology and Art History
Initiative July 2014 - Present
Initiative (formerly Draftfcb) May 2012 - June 2014
Draftfcb April 2011 - May 2012
Draftfcb September 2009 - April 2011
360i November 2008 - September 2009
Greater Than One December 2007 - September 2008
ABCDlady Magazine April 2005 - March 2008
Greater Than One April 2007 - December 2007
Scholastic September 2006 - January 2007
Working Mother Media May 2006 - September 2006
Skills
Search, SEM, Mobile Marketing, Google Analytics, Google Adwords, PPC, Web Analytics
Education
New York University 2010 — 2012
MS, Integrated Marketing
New York University 2008 — 2009
Professional Certificate in Digital Media Marketing
New York University 2004 — 2007
Bachelors, Journalism, Middle Eastern Studies, Hindi
Initiative July 2014 - Present
Initiative (formerly DraftFCB) March 2013 - June 2014
Draftfcb February 2012 - February 2013
Draftfcb November 2010 - January 2012
Martin Williams March 2010 - November 2010
Martin Williams October 2008 - March 2010
Martin Williams June 2008 - September 2008
AOI Media August 2007 - December 2007
The Licensing Agency January 2007 - May 2007
South Florida Sun Sentinel May 2005 - August 2005
Education
University of Florida 2004 — 2008
Bachelor of Science, Advertising
Accenture November 2014 - Present
Initiative May 2014 - November 2014
Initiative (formerly Draftfcb) April 2012 - May 2014
Draftfcb October 2010 - June 2012
Draftfcb January 2008 - October 2010
Draftfcb April 2005 - January 2008
Profile Pubishing April 2004 - April 2005
Skills
Media Planning, Integrated Marketing, Media Buying, Digital Strategy, comScore, Marketing, Media Strategy, New Media, Advertising, Online Advertising, Digital Media, Search Advertising, Online Marketing, Mobile Marketing, SEM, Digital Marketing, Interactive Marketing, PPC, Outdoor Advertising, Mobile Advertising, Traditional Media, Advertising Sales, Interactive Advertising
Education
Auckland University of Technology 2003 — 2003
Graduate Diploma, Advertising Creativity
University of Waikato 2000 — 2002
Bachelor of Communications, Media and Public Relations
Epsom Girls Grammar School 1995 — 1999
Bursary
Initiative September 2013 - August 2014
Initiative (formerly DraftFCB) October 2011 - August 2014
Draftfcb July 2010 - October 2011
Skills
Integrated Marketing, Advertising, Social Networking, comScore, SRDS, Media Planning, Media Buying, Digital Strategy, Interactive Advertising, Digital Media, Digital Marketing
Education
School of Visual Arts 2014 — 2016
MFA, Illustration as Visual Essay
Texas Media 2008 — 2010
Business Foundations Certificate
The University of Texas at Austin 2006 — 2010
B.S., Advertising
MEC December 2013 - Present
MEC June 2013 - December 2013
Initiative (Formerly DraftFCB) March 2013 - June 2013
FCB Global (Formerly DraftFCB) April 2012 - March 2013
FCB Global (Formerly DraftFCB) July 2011 - April 2012
Skills
Media Planning, Digital Strategy, Digital Media, Blogging, Branding & Identity
Education
Syracuse University 2007 — 2011
Bachelor of Science, Major: Advertising Management Minor:Policy Studies
El Instituto Internacional, Madrid Syracuse University 2010 — 2010
Study Abroad Program
Initiative July 2015 - Present
Starcom MediaVest Group March 2014 - June 2015
Initiative (formerly DraftFCB) June 2011 - March 2014
Mindshare May 2010 - June 2011
MPG August 2007 - April 2010
Skills
Media Planning, Media Strategy, Advertising, Traditional Media, Digital Strategy, Interactive Marketing, Integrated Marketing, Communications Planning, Media Buying, Media Research, Sponsorship, Strategic Communications, Digital Marketing
Education
Rowan University 2003 — 2007
Communication, Advertising
Neo@Ogilvy September 2013 - Present
Initiative (Formerly DraftFCB) April 2013 - September 2013
Draftfcb September 2011 - March 2013
Draftfcb May 2009 - August 2011
DraftFCB October 2007 - May 2009
Skills
DoubleClick, comScore, Digital Strategy, Media Buying, Media Planning, Google Adwords, Digital Media, Interactive Marketing, Media Strategy
Education
Pace University - Lubin School of Business 2003 — 2007
BBA, Marketing
MetaVision Media - a GroupM Company July 2015 - Present
MetaVision Media September 2014 - July 2015
MediaVest June 2013 - September 2014
Initiative May 2013 - June 2013
Initiative (Formerly DraftFCB) February 2012 - May 2013
Porter Novelli August 2011 - February 2012
Skills
Social Media, Integrated Marketing, Online Advertising, Digital Strategy, Copywriting, Facebook, Digital Media, Marketing, Google Analytics, Web Analytics, Competitive Analysis, Strategy, Media Planning, Advertising
Education
Saint John's University - Peter J. Tobin College of Business 2007 — 2011
B.S., Marketing with a concentration in Strategic Integrated Marketing Strategy
Garfield High School
Diploma, General Studies
GumGum December 2014 - Present
Initiative July 2014 - December 2014
Initiative (formerly Draftfcb) January 2013 - July 2014
Draftfcb November 2011 - January 2013
Draftfcb November 2010 - November 2011
Skills
Digital Marketing, Advertising, Digital Media, Digital Strategy, Integrated Marketing, Media Buying, Media Planning
Education
Syracuse University 2006 — 2010
The Marcus Group February 2015 - Present
Brand Aid Digital 2014 - 2015
DavidHenry Marketing & Media 2013 - 2014
Initiative (formerly DraftFCB) July 2012 - May 2013
Sigma Group 2010 - 2012
Mediaedge:CIA 2008 - 2010
OMD Worldwide 2006 - 2008
The Romann Group December 2005 - February 2006
Young and Rubicam May 2005 - August 2005
Skills
Integrated Marketing, Advertising, Media Planning, Media Buying, Marketing, Strategy, Digital Strategy, Digital Media, comScore, Media Strategy, New Business Development, Digital Marketing, Interactive Marketing, Online Advertising, Mobile Marketing, Advertising Sales, OOH, Radio, SEM, Interactive Advertising, Outdoor Advertising, DoubleClick
Education
University of Scranton 2002 — 2006
BA, Communications, Marketing, Psychology
Initiative (formerly Draftfcb) April 2013 - Present
Draftfcb October 2006 - March 2013
Draftfcb November 2006 - January 2008
MEC July 2004 - October 2006
Mediaedge:cia February 2003 - July 2004
Bozell Advertising June 2001 - February 2003
Bozell June 2000 - June 2001
Skills
Media Planning, Digital Strategy, Integrated Marketing, Digital Media, Media Buying, Strategic Planning, Strategic Partnerships, Manage Client..., Media Relations, Digital Marketing, Mobile Marketing, Interactive Marketing, Mobile Advertising, Media Strategy, Advertising, Online Advertising
Education
Ithaca College 1994 — 1998
BS, Sports Management
Initiative September 2014 - Present
UM WW March 2014 - September 2014
Initiative (formerly Draftfcb) October 2011 - March 2014
Draftfcb May 2010 - September 2011
Draftfcb September 2008 - May 2010
Skills
SEM, Marin Software, Media Planning, comScore, DoubleClick, Google Adwords, Digital Strategy, Mobile Marketing, Digital Media, Search, Mobile Advertising, Display Advertising, Email Marketing, Interactive Marketing, Media Buying, Media Strategy
Education
Pace University 2003 — 2007
BS, Marketing Management
Initiative (formerly Draftfcb) March 2013 - May 2014
Draftfcb May 2005 - May 2014
Starcom MediaVest Group/P&G – NY September 2003 - April 2005
Ruder Finn June 2002 - August 2003
Foote, Cone & Belding April 2000 - May 2002
Skills
Digital Strategy, Digital Marketing, Digital Media, Integrated Marketing, Interactive Marketing, Media Planning, Strategy, Advertising, Media Buying, Media Strategy, Mobile Marketing, Online Advertising, Social Media, Social Media Marketing
Education
University of Rhode Island 1995 — 1999
Bachelor of Arts (B.A.), Communication & Marketing
Initiative (formerly Draftfcb) 1999 - Present
Skills
Media Planning, Integrated Marketing
Education
Syracuse University 1990 — 1994
Bachelor's Degree, Advertising
Digitas Health October 2013 - Present
Initiative (formerly Draftfcb) June 2011 - October 2013
Rutgers University, Newark February 2011 - June 2011
Red Bull New York January 2011 - May 2011
New York Yankees March 2009 - October 2010
Philadelphia Eagles July 2008 - December 2008
State Assemblyman Samuel Thompson July 2007 - August 2007
Skills
Facebook, InDesign, Advertising, WordPress, SEO, Social Media Marketing, Web Design, New Media, Media Planning, Web Analytics, Marketing, Event Planning, Social Media, Google Analytics
Education
Syracuse University 2009 — 2010
MA, Advertising, 3.72 GPA
The College of New Jersey (TCNJ) 2004 — 2008
BA, Communication