Initiative (formerly DraftFCB)

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Initiative (formerly DraftFCB) Employees

Employee
Years
Job
Industry
Eda Kavlakoglu Eda Kavlakoglu Greater New York City Area Details
Eda Kavlakoglu's Initiative (formerly DraftFCB) Experience April 2012 - May 2014
Job Digital Optimization Practitioner at IBM
Industry Marketing and Advertising
Experience
IBM  May 2014 - Present
Initiative (formerly Draftfcb)   April 2012 - May 2014
Allscope Media  June 2011 - March 2012
Bond University  September 2010 - December 2010
Carnegie Mellon University  June 2009 - January 2010

Skills
Media Planning, Competitive Analysis, Microsoft Office, SPSS, Minitab, Sysomos, Data Analysis, Analysis, Leadership, Advertising, Statistics, SEM, Digital Strategy, Marketing Communications, Analytics, Research, Marketing Research, Management, Digital Marketing, Digital Media, Marketing, Online Marketing, Market Research, Mobile Marketing, Interactive Marketing, Online Advertising, Web Analytics, Google Adwords, Customer Insight, Facebook, Segmentation, Google Analytics, Mobile Advertising, DoubleClick

Education
Carnegie Mellon University   2007 — 2011
B.S., Decision Science

Bond University   2010 — 2010
Marketing, Psychology, Advertising, Design

Trevor Wysocki Trevor Wysocki Greater New York City Area Details
Trevor Wysocki's Initiative (formerly DraftFCB) Experience November 2013 - April 2014
Job Juris Doctor Candidate at Fordham Law School
Industry Law Practice
Experience
Fordham University School of Law  August 2015 - Present
Undertone  May 2014 - August 2015
Initiative (formerly Draftfcb)   November 2013 - April 2014
Draftfcb  November 2012 - November 2013

Skills
Media Planning, Digital Media, Marketing, Media Strategy, Digital Marketing, Online Advertising, Mobile Marketing

Education
Fordham University   2010 — 2012
Bachelor of Arts (B.A.), History

Gordon College   2008 — 2010

Ingalisa Wegert Ingalisa Wegert Greater New York City Area Details
Ingalisa Wegert's Initiative (formerly DraftFCB) Experience January 2013 - July 2014
Job Director of Search Media at iCrossing
Industry Online Media
Experience
iCrossing  July 2014 - Present
Initiative (formerly Draftfcb)   January 2013 - July 2014
Initiative (formerly Draftfcb)   November 2010 - January 2013
Matomy Media Group (formerly MediaWhiz)   March 2010 - November 2010
PM Digital  March 2009 - March 2010
PM Digital  April 2007 - March 2009
PM Digital  October 2005 - April 2007
PM Digital  January 2003 - October 2005
NHL Interactive Cyber Enterprises   November 2001 - January 2003
Epsilon (formerly Bigfoot Interactive)   March 2001 - May 2001

Skills
SEM, PPC, Web Analytics, Affiliate Marketing, SEO, Social Media Marketing, E-commerce, Conversion Optimization, Online Reputation..., Local Search..., Digital Strategy, Interactive Marketing, Marin Software, Google Adwords, Digital Media, Lead Generation, Online Advertising, Online Marketing, Marketing, Mobile Marketing, Digital Marketing, Email Marketing

Education
University of Michigan   1996 — 1999
BA, Psychology and Art History

Rima Chodha Rima Chodha Greater New York City Area Details
Rima Chodha's Initiative (formerly DraftFCB) Experience May 2012 - June 2014
Job Director, Search at Initiative
Industry Marketing and Advertising
Experience
Initiative  July 2014 - Present
Initiative (formerly Draftfcb)   May 2012 - June 2014
Draftfcb  April 2011 - May 2012
Draftfcb  September 2009 - April 2011
360i  November 2008 - September 2009
Greater Than One  December 2007 - September 2008
ABCDlady Magazine   April 2005 - March 2008
Greater Than One  April 2007 - December 2007
Scholastic  September 2006 - January 2007
Working Mother Media  May 2006 - September 2006

Skills
Search, SEM, Mobile Marketing, Google Analytics, Google Adwords, PPC, Web Analytics

Education
New York University   2010 — 2012
MS, Integrated Marketing

New York University   2008 — 2009
Professional Certificate in Digital Media Marketing

New York University   2004 — 2007
Bachelors, Journalism, Middle Eastern Studies, Hindi

Diane Davis Diane Davis New York, New York Details
Diane Davis's Initiative (formerly DraftFCB) Experience March 2013 - June 2014
Job Associate Director, Digital at Initiative
Industry Marketing and Advertising
Experience
Initiative  July 2014 - Present
Initiative (formerly DraftFCB)   March 2013 - June 2014
Draftfcb  February 2012 - February 2013
Draftfcb  November 2010 - January 2012
Martin Williams  March 2010 - November 2010
Martin Williams  October 2008 - March 2010
Martin Williams  June 2008 - September 2008
AOI Media   August 2007 - December 2007
The Licensing Agency   January 2007 - May 2007
South Florida Sun Sentinel  May 2005 - August 2005

Education
University of Florida   2004 — 2008
Bachelor of Science, Advertising

Emma Cochrane Emma Cochrane Greater New York City Area Details
Emma Cochrane's Initiative (formerly DraftFCB) Experience April 2012 - May 2014
Job Manager, Digital Strategy at Accenture
Industry Marketing and Advertising
Experience
Accenture  November 2014 - Present
Initiative  May 2014 - November 2014
Initiative (formerly Draftfcb)   April 2012 - May 2014
Draftfcb  October 2010 - June 2012
Draftfcb  January 2008 - October 2010
Draftfcb  April 2005 - January 2008
Profile Pubishing   April 2004 - April 2005

Skills
Media Planning, Integrated Marketing, Media Buying, Digital Strategy, comScore, Marketing, Media Strategy, New Media, Advertising, Online Advertising, Digital Media, Search Advertising, Online Marketing, Mobile Marketing, SEM, Digital Marketing, Interactive Marketing, PPC, Outdoor Advertising, Mobile Advertising, Traditional Media, Advertising Sales, Interactive Advertising

Education
Auckland University of Technology   2003 — 2003
Graduate Diploma, Advertising Creativity

University of Waikato   2000 — 2002
Bachelor of Communications, Media and Public Relations

Epsom Girls Grammar School   1995 — 1999
Bursary

Jacqueline Tam Jacqueline Tam New York, New York Details
Jacqueline Tam's Initiative (formerly DraftFCB) Experience October 2011 - August 2014
Job Illustrator, artist
Industry Fine Art
Experience
Initiative  September 2013 - August 2014
Initiative (formerly DraftFCB)   October 2011 - August 2014
Draftfcb  July 2010 - October 2011

Skills
Integrated Marketing, Advertising, Social Networking, comScore, SRDS, Media Planning, Media Buying, Digital Strategy, Interactive Advertising, Digital Media, Digital Marketing

Education
School of Visual Arts   2014 — 2016
MFA, Illustration as Visual Essay

Texas Media   2008 — 2010
Business Foundations Certificate

The University of Texas at Austin   2006 — 2010
B.S., Advertising

Alyssa Hennessy Alyssa Hennessy New York, New York Details
Alyssa Hennessy's Initiative (formerly DraftFCB) Experience March 2013 - June 2013
Job Communications Manager at MEC
Industry Marketing and Advertising
Experience
MEC  December 2013 - Present
MEC  June 2013 - December 2013
Initiative (Formerly DraftFCB)   March 2013 - June 2013
FCB Global (Formerly DraftFCB)   April 2012 - March 2013
FCB Global (Formerly DraftFCB)   July 2011 - April 2012

Skills
Media Planning, Digital Strategy, Digital Media, Blogging, Branding & Identity

Education
Syracuse University   2007 — 2011
Bachelor of Science, Major: Advertising Management Minor:Policy Studies

El Instituto Internacional, Madrid Syracuse University   2010 — 2010
Study Abroad Program

Jason Martinetti Jason Martinetti Greater New York City Area Details
Jason Martinetti's Initiative (formerly DraftFCB) Experience June 2011 - March 2014
Job Associate Director, Strategy at Initiative
Industry Marketing and Advertising
Experience
Initiative  July 2015 - Present
Starcom MediaVest Group  March 2014 - June 2015
Initiative (formerly DraftFCB)   June 2011 - March 2014
Mindshare  May 2010 - June 2011
MPG  August 2007 - April 2010

Skills
Media Planning, Media Strategy, Advertising, Traditional Media, Digital Strategy, Interactive Marketing, Integrated Marketing, Communications Planning, Media Buying, Media Research, Sponsorship, Strategic Communications, Digital Marketing

Education
Rowan University   2003 — 2007
Communication, Advertising

Arthur Ishmael Arthur Ishmael Greater New York City Area Details
Arthur Ishmael's Initiative (formerly DraftFCB) Experience April 2013 - September 2013
Job Associate Media Director at Neo@Ogilvy
Industry Marketing and Advertising
Experience
Neo@Ogilvy  September 2013 - Present
Initiative (Formerly DraftFCB)   April 2013 - September 2013
Draftfcb  September 2011 - March 2013
Draftfcb  May 2009 - August 2011
DraftFCB  October 2007 - May 2009

Skills
DoubleClick, comScore, Digital Strategy, Media Buying, Media Planning, Google Adwords, Digital Media, Interactive Marketing, Media Strategy

Education
Pace University - Lubin School of Business   2003 — 2007
BBA, Marketing

Mascio Gamble Mascio Gamble Los Angeles, California Details
Mascio Gamble's Initiative (formerly DraftFCB) Experience February 2012 - May 2013
Job Supervisor, Planning at MetaVision Media a GroupM Company
Industry Marketing and Advertising
Experience
MetaVision Media - a GroupM Company  July 2015 - Present
MetaVision Media  September 2014 - July 2015
MediaVest  June 2013 - September 2014
Initiative  May 2013 - June 2013
Initiative (Formerly DraftFCB)   February 2012 - May 2013
Porter Novelli  August 2011 - February 2012

Skills
Social Media, Integrated Marketing, Online Advertising, Digital Strategy, Copywriting, Facebook, Digital Media, Marketing, Google Analytics, Web Analytics, Competitive Analysis, Strategy, Media Planning, Advertising

Education
Saint John's University - Peter J. Tobin College of Business   2007 — 2011
B.S., Marketing with a concentration in Strategic Integrated Marketing Strategy

Garfield High School
Diploma, General Studies

Carrie Werbler Carrie Werbler Greater New York City Area Details
Carrie Werbler's Initiative (formerly DraftFCB) Experience January 2013 - July 2014
Job Account Manager at GumGum
Industry Marketing and Advertising
Experience
GumGum  December 2014 - Present
Initiative  July 2014 - December 2014
Initiative (formerly Draftfcb)   January 2013 - July 2014
Draftfcb  November 2011 - January 2013
Draftfcb  November 2010 - November 2011

Skills
Digital Marketing, Advertising, Digital Media, Digital Strategy, Integrated Marketing, Media Buying, Media Planning

Education
Syracuse University   2006 — 2010

Danielle Centalonza Danielle Centalonza Greater New York City Area Details
Danielle Centalonza's Initiative (formerly DraftFCB) Experience July 2012 - May 2013
Job Account Manager, Integrated Marketing at The Marcus Group
Industry Marketing and Advertising
Experience
The Marcus Group  February 2015 - Present
Brand Aid Digital   2014 - 2015
DavidHenry Marketing & Media  2013 - 2014
Initiative (formerly DraftFCB)   July 2012 - May 2013
Sigma Group  2010 - 2012
Mediaedge:CIA  2008 - 2010
OMD Worldwide  2006 - 2008
The Romann Group  December 2005 - February 2006
Young and Rubicam  May 2005 - August 2005

Skills
Integrated Marketing, Advertising, Media Planning, Media Buying, Marketing, Strategy, Digital Strategy, Digital Media, comScore, Media Strategy, New Business Development, Digital Marketing, Interactive Marketing, Online Advertising, Mobile Marketing, Advertising Sales, OOH, Radio, SEM, Interactive Advertising, Outdoor Advertising, DoubleClick

Education
University of Scranton   2002 — 2006
BA, Communications, Marketing, Psychology

Frank Saraceno Frank Saraceno Greater New York City Area Details
Frank Saraceno's Initiative (formerly DraftFCB) Experience April 2013 - Present
Job Director, Media Strategy at Initiative
Industry Marketing and Advertising
Experience
Initiative (formerly Draftfcb)   April 2013 - Present
Draftfcb  October 2006 - March 2013
Draftfcb  November 2006 - January 2008
MEC  July 2004 - October 2006
Mediaedge:cia  February 2003 - July 2004
Bozell Advertising  June 2001 - February 2003
Bozell  June 2000 - June 2001

Skills
Media Planning, Digital Strategy, Integrated Marketing, Digital Media, Media Buying, Strategic Planning, Strategic Partnerships, Manage Client..., Media Relations, Digital Marketing, Mobile Marketing, Interactive Marketing, Mobile Advertising, Media Strategy, Advertising, Online Advertising

Education
Ithaca College   1994 — 1998
BS, Sports Management

Aimee Mastromonaco Aimee Mastromonaco Greater New York City Area Details
Aimee Mastromonaco's Initiative (formerly DraftFCB) Experience October 2011 - March 2014
Job Associate Director, Search at Initiative
Industry Online Media
Experience
Initiative  September 2014 - Present
UM WW  March 2014 - September 2014
Initiative (formerly Draftfcb)   October 2011 - March 2014
Draftfcb  May 2010 - September 2011
Draftfcb  September 2008 - May 2010

Skills
SEM, Marin Software, Media Planning, comScore, DoubleClick, Google Adwords, Digital Strategy, Mobile Marketing, Digital Media, Search, Mobile Advertising, Display Advertising, Email Marketing, Interactive Marketing, Media Buying, Media Strategy

Education
Pace University   2003 — 2007
BS, Marketing Management

Nicole Divinagracia Nicole Divinagracia Greater New York City Area Details
Nicole Divinagracia's Initiative (formerly DraftFCB) Experience March 2013 - May 2014
Job VP, Group Account Director at Initiative
Industry Marketing and Advertising
Experience
Initiative (formerly Draftfcb)   March 2013 - May 2014
Draftfcb  May 2005 - May 2014
Starcom MediaVest Group/P&G – NY   September 2003 - April 2005
Ruder Finn  June 2002 - August 2003
Foote, Cone & Belding   April 2000 - May 2002

Skills
Digital Strategy, Digital Marketing, Digital Media, Integrated Marketing, Interactive Marketing, Media Planning, Strategy, Advertising, Media Buying, Media Strategy, Mobile Marketing, Online Advertising, Social Media, Social Media Marketing

Education
University of Rhode Island   1995 — 1999
Bachelor of Arts (B.A.), Communication & Marketing

Shannon Von Hassel Shannon Von Hassel Greater New York City Area Details
Shannon Von Hassel's Initiative (formerly DraftFCB) Experience 1999 - Present
Job SVP, Group Account Director, Initiative
Industry Marketing and Advertising
Experience
Initiative (formerly Draftfcb)   1999 - Present

Skills
Media Planning, Integrated Marketing

Education
Syracuse University   1990 — 1994
Bachelor's Degree, Advertising

Amanda Kapsales Amanda Kapsales Greater New York City Area Details
Amanda Kapsales's Initiative (formerly DraftFCB) Experience June 2011 - October 2013
Job Media Supervisor at Digitas Health
Industry Marketing and Advertising
Experience
Digitas Health  October 2013 - Present
Initiative (formerly Draftfcb)   June 2011 - October 2013
Rutgers University, Newark  February 2011 - June 2011
Red Bull New York  January 2011 - May 2011
New York Yankees  March 2009 - October 2010
Philadelphia Eagles  July 2008 - December 2008
State Assemblyman Samuel Thompson   July 2007 - August 2007

Skills
Facebook, InDesign, Advertising, WordPress, SEO, Social Media Marketing, Web Design, New Media, Media Planning, Web Analytics, Marketing, Event Planning, Social Media, Google Analytics

Education
Syracuse University   2009 — 2010
MA, Advertising, 3.72 GPA

The College of New Jersey (TCNJ)   2004 — 2008
BA, Communication