Interbrand, New York
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Interbrand, New York Employees
Catchword Branding January 2000 - Present
Interbrand January 1996 - January 2000
Interbrand, New York 1995 - 2000
Skills
Brand Architecture, Brand Development, Corporate Branding, Ideation, Name Development, Naming Protocol, Brand Positioning, Trademark Screening, Product Naming, Positioning, Creative Strategy, Integrated Marketing, Strategy, Branding & Identity, Brand Management, Business Development, Marketing, Strategic Thinking, Copywriting, B2B Marketing, Brand Awareness, Company Naming, Digital Marketing, Marketing Strategy, Digital Strategy, Customer Insight, Marketing Communications, Creative Direction
Education
State University of New York at Buffalo - Law School 1990 — 1993
JD
Brandeis University 1986 — 1990
BA, The past
Literacy Volunteers of Somerset County September 2012 - Present
JJM Consulting, LLC March 2006 - Present
Interbrand New York March 2006 - July 2012
AT&T 1979 - March 2006
Skills
Councilman - Borough of..., Licensing, Strategy, Marketing Strategy, CRM, Analytics, Business Development, Marketing, Business Strategy, Brand Architecture, Creative Strategy, Advertising, Creative Direction, Leadership, Brand Development, Integrated Marketing, Brand Management
Education
Lebanon Valley College 1974 — 1977
BA
Rutgers University
Nike December 2014 - Present
Interbrand New York October 2011 - November 2014
VSA Partners September 2006 - October 2011
The VIA Agency June 1999 - February 2003
Skills
Typography, Creative Direction, Logo Design, Visual Communication, Art Direction, Corporate Identity, Concept Development, Advertising, Illustration, Graphic Design, High-end Retouching, Layout, Branding & Identity, InDesign, Interaction Design, Experience Design, Web Design, Adobe Creative Suite, Illustrator, Corporate Branding, Brand Development, Photography, Packaging, Information Design, Creative Strategy, Posters, Communication Design, Book Design, User Interface Design
Education
Rhode Island School of Design 2004 — 2006
MFA, Graphic Design
Ohio State University 1997 — 2001
BSID, Industrial, Interior and Visual Communication Design
FutureBrand 2013 - Present
TINA Schoepflin 2009 - 2014
MetaDesign May 2008 - January 2010
TINA Schoepflin 2004 - 2008
Base Design, New York 2003 - 2004
Interbrand, New York 2003 - 2003
Landor Associates, San Francisco 1999 - 2003
Skills
Creative Direction, Design Direction, Corporate Identity, Corporate Branding, Corporate Design, Logo Design, Graphic Design, Typography, Information Design, Design Strategy, Visual Communication, Design Thinking, Integrated Marketing, Creative Strategy, Art Direction, Brand Development, Experience Design, Concept Development
Education
1991 — 1997
Master, Visual Communications Design
Nerd at Large February 2014 - Present
Inkling July 2003 - Present
Interbrand, New York 2006 - September 2013
Pollock Communications 2005 - 2006
Bates USA June 2001 - August 2001
Skills
Brand Architecture, Creative Strategy, Digital Strategy, Corporate Branding, Marketing Communications, Social Media, Social Media Marketing, Strategic Communications, Creative Direction, Public Relations, Digital Marketing, Content Strategy, Blogging, Copywriting, Corporate Communications, Press Releases, Customer Insight, Facebook, Market Research, Brand Development, Brand Management, Marketing, Advertising, Digital Media, Start-ups, Branding & Identity, Direct Marketing
Education
Columbia University in the City of New York 1999 — 2003
BA, Philosophy of Science, Creative Writing
Santa Fe Prep
Universal McCann 2011 - 2012
MPG 2006 - March 2011
MPG (HAVAS Media) 2006 - 2011
Sterling Brands 2005 - October 2006
Young & Rubicam 2003 - 2005
Sawyer Miller 2000 - 2003
CMG Communications 1999 - 2001
Interbrand, New York 1997 - 1999
Education
Temple University 1988 — 1992
BA, Journalism/Advertising
Tenet Partners July 2007 - Present
CoreBrand July 2007 - November 2014
CoreBrand 2007 - 2008
Interbrand 2004 - 2007
Interbrand New York 2004 - 2007
Siegel & Gale 1985 - 2000
Siegel & Gale, New York 1985 - 2000
Skills
Corporate Branding, Brand Implementation, Customer Insight, Marketing Strategy, Integrated Marketing, Creative Direction, Brand Management, Corporate Identity, Marketing Communications, Product Naming, Creative Strategy, Advertising, Strategy, Brand Development
Education
University of California, Los Angeles 1970 — 1975
Master's Degree, English/Language Arts Teacher Education
VSA Partners September 2013 - Present
LIPMAN & Revolate Holdings March 2011 - September 2013
Landor Associates November 2009 - February 2011
Siegel+Gale June 2008 - October 2009
Interbrand - Shanghai April 2007 - June 2008
Interbrand - New York March 2002 - March 2007
Iguana Studios - New York March 2000 - May 2001
TSE Cashmere - New York February 1998 - February 2000
Prada USA, Corp. February 1996 - February 1998
Skills
Strategy, Integrated Marketing, Creative Direction, Brand Architecture, Customer Insight, Marketing, Digital Strategy, Corporate Branding, CRM, Analytics, Branding & Identity, Creative Strategy, Strategic Partnerships, Consumer Insight, Business Strategy, Digital Marketing, Content Strategy, Brand Development, Concept Development, Product Development, Brand Management, Relationship Marketing, Product Naming, Market Research, Leadership, B2B, Management, Interactive Marketing, Online Advertising, Positioning, Mobile Marketing, Advertising, Marketing Strategy, Marketing Communications, Social Media
Education
Georgetown University
Bachelor of Science
Loyola University, Rome, Chicago 1986 — 1988
Condon Scholarship
Gilmore Group May 2003 - Present
Interbrand, New York 1996 - 2003
Zintzmeyer & Lux 1995 - 1996
Skills
Design Strategy, Experience Design, Concept Development, Management, Retail, Branding & Identity, Design Thinking, Corporate Branding, Brand Architecture, Creative Services, Creative Direction
Education
University of Cincinnati 1990 — 1995
BSID, Industrial Design
Interbrand San Francisco October 2006 - Present
Interbrand, New York May 1999 - October 2006
Addison January 1998 - May 1999
Merkley + Partners May 1997 - January 1998
Alexander Design Associates May 1993 - May 1997
Skills
Creative Strategy, Corporate Branding, Brand Architecture, Packaging, Art Direction, Branding & Identity, Brand Development, Typography, Creative Direction, Concept Development, Visual Identity, Communication Design, Brand Implementation, Interactive Advertising, Advertising, Design Strategy, Experience Design, Visual Communication, Logo Design, Layout, Brand Management, Interaction Design, Copywriting, Information Design, Product Naming, Environmental Graphics, Annual Reports, Posters, Web Design, Web Development, User Experience
Education
General Assembly 2014 — 2014
Experience Design
San Francisco State University 2012 — 2012
Information Design, Interaction Design
Western Michigan University 1988 — 1993
BFA, Graphic Design