Just Kid Inc.
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Just Kid Inc. Employees
Cott Beverages December 2014 - Present
Sunsweet Growers Inc. January 2014 - November 2014
Sunsweet Growers Inc. July 2011 - January 2014
Sunsweet Growers, Inc. September 2009 - July 2011
Just Kid Inc. October 2008 - September 2009
Young & Rubicam September 2007 - October 2008
E Entertainment January 2006 - May 2006
Skills
Customer Insight, Product Development, Shopper Marketing, Management, Strategic Planning, Brand Architecture, Consumer Products, Advertising, Sales Management, Integrated Marketing, Marketing Research, Strategy, Marketing Strategy, Media Planning, Social Media, Public Relations, Market Research, Marketing
Education
University of Tampa - John H. Sykes College of Business 2003 — 2007
BS, Marketing
Norwalk Community College
Smarty Pants September 2004 - Present
Just Kid Inc. June 2000 - December 2004
Grey Advertising August 1998 - June 2000
Young & Rubicam June 1997 - August 1998
Skills
Customer Insight, Marketing Research, Tween, Focus Groups, Market Research, Qualitative Research, Strategy, Advertising Research, Digital Media, Product Development, Marketing, Marketing Strategy, Brand Architecture, Quantitative Research, Segmentation, Competitive Analysis, Positioning, Brand Equity, Ethnography, FMCG, Consumer Behaviour
Education
Syracuse University 1990 — 1995
Bachelors, Sociology
Temple University 1995 — 1997
Masters, Social Science
Firefly Millward Brown (formerly Greenfield Consulting Group) May 2010 - Present
Just Kid Inc. June 2007 - April 2010
Starcom MediaVest Group November 2004 - June 2007
Mediacom March 2003 - November 2004
Deitch Media Management July 2000 - March 2003
Skills
Forecasting, Social Media, Survey Design, Marketing Research, Strategic Planning, Market Planning, Ethnography, Customer Insight, Television, Marketing Communications, Integrated Marketing, Strategy, Media Planning, Product Development, Segmentation, Interactive Advertising, Creative Direction, Quantitative Research, Digital Marketing, Market Research, Analytics, Negotiation, Marketing Strategy, Social Media Marketing, Focus Groups, Marketing, Advertising, Budgets, Qualitative Research, Management, Consumer Behaviour, Online Research, Research, Digital Strategy, Project Management
Education
Iona College 1999 — 2001
M.S., Communications
State University of New York College at Cortland 1994 — 1998
B.S., Health Science
Disney ABC Television Group September 2013 - Present
Viacom June 2012 - August 2012
Connecticut College September 2010 - December 2011
Viacom June 2011 - August 2011
Architectural Designs June 2010 - August 2010
Just Kid Inc. March 2009 - June 2009
Skills
Enthusiasm to learn, Positive Team Player, Leadership, Organization, PowerPoint, Microsoft Word, Microsoft Excel, Keynote, Integrated Marketing, Public Speaking, Social Media, Social Media Marketing, Social Networking
Education
Connecticut College 2009 — 2013
Bachelor of Arts (B.A.)
University College London, U. of London 2011 — 2011
Staples High School 2009 — 2013
Jefferson Group, LLC March 2015 - Present
Jefferson Group, LLC January 2013 - February 2015
Luzern Laboratories December 2010 - July 2012
Just Kid Inc. March 2006 - September 2010
NexVue Information Systems June 2001 - March 2006
Skills
Marketing, Office Management, Payroll, Accounts Receivable, Microsoft Office, Event Planning, Sales Operations, Operations, Bookkeeping, Marketing Project..., Accounts Payable, Outlook, Customer Support, Vendor Management, Sales Support, Client support, QuickBooks..., QuickBooks Premier 2012..., ADP RUN & Resource..., Intuit Full Service...
Education
Pace University - Lubin School of Business
B.B.A., Marketing
The University of Connecticut
Business
Yodle May 2011 - October 2014
ProfitFuel September 2009 - May 2011
Capital City Consultants LLC. February 2009 - June 2009
LEVELTWO November 2008 - January 2009
Builder Homesite, Inc. May 2007 - July 2008
Just Kid Inc. December 2004 - May 2006
Skills
SEO, Advertising, Marketing Research, Press Releases, Marketing, Social Media, Digital Marketing, Project Management, Online Marketing, Product Management, Product Marketing, Product Development
Education
The University of Texas at Austin - Red McCombs School of Business 2006 — 2009
BBA, Marketing w/ Minor in Communication Studies
Galileo Global Branding Group, A Daymon Worldwide Company June 2012 - Present
The Family Room Brand Consultancy (formerly Just Kid Inc.) July 2009 - May 2012
Just Kid Inc. March 2006 - May 2012
Vogue 2006 - 2006
Ziff Davis Media February 2004 - December 2005
Pernod Ricard USA June 1999 - December 2004
Merkley + Partners January 1998 - May 1999
Fallon 1996 - 1998
Arnold Worldwide 1993 - 1995
Skills
Product Development, Marketing, Strategy, FMCG, Customer Insight, Consumer Insight, Shopper Marketing, Market Research, Brand Management, Quantitative Research, Advertising, Brand Equity, Segmentation, Digital Media, Marketing Communications, Market Analysis, Digital Strategy, Management, Analytics, Brand Architecture, Focus Groups, Competitive Analysis, Marketing Strategy, Marketing Research, Brand Development, Integrated Marketing, Start-ups, Public Relations, Strategic Planning, Positioning
Education
Wharton School of Business 2003 — 2003
Finance for Non-Financial Managers
Hobart and William Smith Colleges 1984 — 1988
BA
Pernod Ricard USA June 2015 - Present
Kobrand Wine and Spirits September 2010 - June 2015
Kobrand Wine and Spirits February 2007 - September 2010
Heineken/Star Brand Imports April 2006 - October 2006
Pitney Bowes July 2002 - February 2006
Just Kid Inc. November 2001 - April 2002
Macy's Merchandising Group September 1999 - October 2001
Skills
Brand Management, Marketing Strategy, Marketing, Brand Development, Customer Insight, Integrated Marketing, Marketing Communications, Digital Marketing, Marketing Management, Trade Marketing, Advertising, Competitive Analysis, Social Media Marketing, Product Development, Multi-channel Marketing, Event Planning, Sales, Marketing Research
Education
Iona College
MBA - Marketing, Certificate in E-Commerce, 4.0
University of Virginia
BS in Commerce - Marketing and Management, Sociology Minor, Graduated with Honors
New Rochelle High School
Firefly Millward Brown (formerly Greenfield Consulting Group) April 2010 - Present
RRU Research / Fusion Focus 2010 - 2015
Just Kid Inc. July 2006 - November 2009
BBDO New York February 1996 - January 1999
Suissa Miller June 1995 - February 1996
Saatchi & Saatchi Advertising (Cliff Freeman & Partners) June 1994 - June 1995
Scali, McCabe, Sloves Advertising (Lowe & Partners/SMS) June 1992 - June 1994
Skills
Advertising Research, Customer Insight
Education
Tufts University 1988 — 1992
BA, English
University of York 1990 — 1991
Semester Abroad, English
New York School of Interior Design
Tauck World Discovery January 2011 - Present
Bell Consulting 1996 - February 2012
Just Kid Inc. May 2009 - December 2010
Homestead Village/Homestead Studio Suites 1997 - 1999
Cereal Partners Worldwide (A Nestle and General Mills JV) 1995 - 1996
General Mills 1994 - 1995
General Mills 1991 - 1994
Procter & Gamble 1990 - 1990
Skills
Consumer Insights, Product Development, FMCG, Brand Development, Marketing Research, brand management, Travel, Family and Kid Marketing, Brand Management, Customer Insight, Product Marketing, Marketing Communications, Brand Architecture, Strategy, New Business Development, Business Strategy, Creative Strategy, Consumer Insight, Cross-functional Team..., Positioning, Marketing
Education
University of Pennsylvania - The Wharton School 1989 — 1991
MBA, Marketing
University of Delaware 1982 — 1986
Bachelor of Science, Magna Cum Laude, Business Administration
MCHS
PepsiCo January 2010 - Present
Just Kid Inc. March 2008 - October 2009
Cadbury Schweppes 2007 - 2008
Kraft Foods 2006 - 2007
Skills
Segmentation, Qualitative Research, Customer Insight, Brand Equity, Market Research, Marketing Research, Advertising Research, Consumer Insight, Quantitative Research, Focus Groups, Competitive Intelligence, Shopper Marketing, Consumer Behaviour, Business Insights, Competitive Analysis
Education
Fordham University 1987 — 1991
BA, Philosophy/Communications
Diageo June 2010 - Present
Freelance August 2009 - June 2010
Arnold Worldwide December 2005 - June 2009
Just Kid Inc. October 2004 - December 2005
McCann Erickson September 2003 - October 2004
DDB December 2000 - August 2003
Griffin Bacal 1999 - 2000
Skills
Business Insights
Education
Syracuse University 1995 — 1999
BS, Consumer Studies