JWT/OgilvyAction Company
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JWT/OgilvyAction Employees
Unilever April 2014 - Present
The Marketing Arm May 2012 - April 2014
TPN March 2011 - May 2012
JWT/OgilvyAction January 2008 - March 2011
NorthPoint Communications 2007 - 2007
Skills
Shopper Marketing, Retail, Integrated Marketing, Advertising, Spanish, Promotions, Field Marketing, Strategic Thinking, Strategic Planning, Market Planning, Marketing
Education
John Brown University 2014 — 2015
MBA with an emphasis in Leadership
University of the Ozarks 2002 — 2005
Marketing and Business Administration
Instituto Panamericano
Bachiller en Comercio con énfasis en Contabilidad
ClearSight Qualitative Research, LLC July 2014 - Present
Self-Employed January 2014 - June 2014
JWT/OgilvyAction December 2011 - December 2013
JWT/OgilvyAction April 2011 - December 2011
Ryan Partnership July 2009 - March 2011
Noble October 2006 - June 2009
Research International January 2006 - October 2006
Noble March 1996 - December 2005
Consultant 1994 - 1995
Bozell Worldwide -- Chicago/Seoul, ROK/Hong Kong March 1987 - June 1993
Skills
Market Research, Strategy, Advertising, Integrated Marketing, Shopper Marketing, Strategic Planning, Customer Insight, Creative Direction, Marketing, Marketing Research, Market Planning, FMCG, Marketing Strategy, Creative Strategy, Brand Development, Interactive Marketing, Direct Mail, Retail, B2B, Analytics, Qualitative Research, New Business Development, Marketing Communications, Product Development, Corporate Branding, Media Planning, Online Marketing, Client Service, Account Management, Consumer Insights, Marketing Management, Digital Media, Digital Strategy, Digital Marketing, Direct Marketing, Brand Architecture, Relationship Marketing, Segmentation, Mobile Marketing, Online Advertising, Consumer Behaviour, Positioning, B2B Marketing, Interactive Advertising, Brand Awareness, Multi-channel Marketing, Key Account Management, Competitive Analysis, Focus Group Moderation
Education
Northwestern University
BA, Political Science
Shoptology December 2013 - Present
Geometry Global July 2013 - December 2013
JWT Action June 2012 - December 2013
OgilvyAction January 2009 - December 2013
OgilvyAction June 2012 - July 2013
JWT/OgilvyAction January 2011 - June 2012
OgilvyAction May 2006 - January 2011
Argus Information and Advisory Services May 2005 - May 2006
Square One August 1999 - May 2005
Stewart Title May 1996 - July 1999
Skills
Strategy, Business Development, Business Intelligence, Data Integration, Integrated Marketing, Digital Marketing, Digital Strategy, Mobile Marketing, Marketing Strategy, Relationship Marketing, Digital Media, Social Media Marketing, Advertising, Shopper Marketing, Customer Insight, Marketing Communications, Direct Marketing, Online Advertising, Social Media, CRM, Marketing, Creative Strategy, Brand Management, Cross-functional Team..., Interactive Marketing, Brand Development, E-commerce, New Media, Online Marketing, Content Strategy, Corporate Communications, Creative Direction, Google Analytics, Leadership, Web Analytics, Management, SEM, Media Planning, Multi-channel Marketing, Marketing Research, Email Marketing, Brand Architecture, Interactive Advertising, Mobile Technology, Retail Marketing, Technology Integration, Analytics
Education
New York University - Leonard N. Stern School of Business 2005 — 2008
Masters
The University of Texas at Austin 1989 — 1994
BS
Eastern Hills High School
Tyson Foods June 2014 - Present
Geometry Global December 2013 - June 2014
JWT/OgilvyAction May 2013 - December 2013
JWT/OgilvyAction 2010 - May 2013
Signature Style June 2007 - August 2010
Sports Talk with Bo Mattingly June 2009 - June 2010
Skills
Advertising, Social Media Marketing, Marketing Strategy, Account Management, Online Advertising, Customer Insight, Event Planning, Marketing, Social Media, Shopper Marketing, Digital Marketing, Sales, Management, New Business Development, Direct Marketing, Marketing Communications, Marketing Research, Brand Management, Email Marketing
Education
University of Arkansas 2015 — 2017
Master of Business Administration (MBA)
University of Arkansas at Fayetteville 2007 — 2010
Bachelor of Arts, Spanish and Journalism (Ad/PR)
Universidad de Granada 2008 — 2008
Intensive Spanish Language, Cultural Readings, Conversation Practice
Baylor University 2005 — 2007
Geometry Global October 2012 - Present
OLSON July 2012 - October 2012
Target July 2011 - July 2012
JWT/OgilvyAction March 2010 - July 2011
Baker Associates July 2005 - March 2010
Knupp & Watson August 2004 - January 2005
Education
University of Minnesota - Carlson School of Management 2011 — 2014
MBA, Marketing
University of Wisconsin-Madison 2000 — 2004
BA, Journalism - Strategic Communications & Advertising
BrittFit, LLC August 2015 - Present
Starmaker Performing Arts Center October 2009 - Present
Streaming Lion Arts Ministries January 2010 - January 2015
JWT/OgilvyAction October 2011 - August 2012
Malone Advertising October 2009 - October 2011
Malone Advertising August 2007 - October 2009
Malone Advertising April 2007 - August 2007
Kroger May 2006 - August 2006
WRL Advertising September 2005 - December 2005
Skills
Retail, Non-profits, Advertising, Integrated Marketing, Shopper Marketing, Marketing Communications, Social Media Marketing, Direct Marketing, Digital Marketing, Social Media, Interactive Marketing, Direct Mail, Email Marketing, Copywriting, Marketing Strategy, Public Relations, Event Planning, Press Releases, Leadership, Creative Direction, Television
Education
Kent State University 2003 — 2007
Bachelor of Science, Advertising and Marketing
TracyLocke September 2015 - Present
Geometry Global August 2013 - September 2015
JWT/OgilvyAction 2010 - August 2013
Malone Advertising May 2010 - June 2010
LeBrownsTown.com December 2009 - May 2010
Skills
Advertising, Marketing, Integrated Marketing, Blogging, Digital Marketing, Illustrator, Media Planning
Education
The University of Akron 2005 — 2010
Bachelor of Science in Business Administration, Marketing and Advertising
Post Consumer Brands September 2015 - Present
Edge Marketing an ASM Company February 2015 - September 2015
MOM Brands June 2014 - February 2015
3M May 2013 - April 2014
JWT/OgilvyAction August 2011 - October 2012
RPM Connect August 2008 - April 2010
Frankel April 2000 - February 2004
Z95.7 KZQZ 1997 - 1999
Skills
Integrated Marketing, Marketing, Brand Management, CRM, Digital Marketing, Account Management, Strategic Planning, Project Management, Management, Retail, Budgets, Training, Business Strategy
Education
University of Minnesota-Twin Cities 2005 — 2008
Masters, Urban and Regional Planning, Housing and Community Development Specialization
JWT/OgilvyAction December 2006 - Present
Skills
Shopper Marketing, Dollar Channel, Consumer Packaged Goods, Marketing Strategy, Strategic Planning, Budget Management, Grocery
Education
Ohio University 2000 — 2004
Marketing/Retail
American Greetings July 2013 - Present
JWT/OgilvyAction August 2012 - July 2013
JWT Action October 2011 - August 2012
JWT/Ogilvy Action April 2010 - October 2011
Dunkin' Brands April 2009 - April 2010
Kent State University April 2009 - August 2009
Buckeye Hills Resource Conservation and Development August 2007 - May 2008
Portage County Engineer's Office May 2007 - December 2007
Skills
Branding & Identity, Media Relations, Public Affairs, Social Media, Event Planning, Social Media Marketing, Facebook, Marketing Communications, Advertising, Marketing, Social Networking, Public Relations
Education
Kent State University - Graduate School of Management 2008 — 2013
Masters, Business Administration
Marietta College 2005 — 2008
Bachelors Degree, Advertising and Public Relations
Summa Health System August 2013 - November 2013
GO2 Advertising March 2012 - June 2013
JWT/OgilvyAction March 2008 - March 2012
Great Lakes Publishing May 2007 - March 2008
Stern Advertising April 2006 - December 2006
Skills
Advertising, Public Relations, Event Planning, Marketing, Marketing Communications, Social Media Marketing, Augmented Reality, 2 Way SMS/Mobile..., Online Marketing, Customer Service, Time Management, Integrated Marketing, Direct Mail
Education
John Carroll University 2003 — 2007
Bachelor, Communications, Business
Saatchi & Saatchi X April 2013 - Present
Core4 Research February 2011 - April 2013
JWT/OgilvyAction February 2010 - January 2011
University of Arkansas May 2008 - 2011
Saatchi & Saatchi X July 2004 - January 2010
Skills
Shopper Marketing, Customer Insight, Marketing Research, Advertising, Integrated Marketing, Digital Strategy, Digital Marketing, Market Research, Marketing Strategy, Social Media Marketing, Qualitative Research, Marketing Communications
Education
Burke Institute 2012 — 2012
Certified Qualitative Moderator
University of Arkansas 2000 — 2004
Bachelor, Journalism with an emphasis in Advertising and Public Relations