Léger Marketing
Industry: Company
DescriptionGroupe Léger is the largest Canadian-owned polling and market research firm. The company was founded in 1986 by former Minister of the Environment Marcel Léger, and was originally known as "Léger & Léger" and "Leger Marketing". It is now led by his son, Jean-Marc Léger, President and CEO. Founder: Marcel Léger Founded: 1986 Subsidiaries: ISOPUBLIC AG, IFOP North America,
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Léger Marketing Employees
SAIT Polytechnic October 2011 - Present
Artists For Awareness January 2012 - Present
Illumina Research Partners August 2011 - October 2011
CrossIron Mills, Ivanhoe Cambridge April 2009 - August 2011
Deerfoot Mall / Deerfoot Meadows - Ivanhoe Cambridge Inc. March 2011 - July 2011
Léger Marketing 2005 - 2009
Skills
Marketing Research, Market Research, Focus Groups, Qualitative Research, Strategic Planning, Report Writing, Public Relations, Strategic Communications, Analysis, Research, Business Strategy, Social Media Marketing, Advertising Research, Brand Equity, Digital Marketing, Questionnaire Design, Integrated Marketing, Online Research, Online Marketing, Quantitative Research, Segmentation, Marketing, Competitive Analysis
Education
The University of Lethbridge 2003 — 2004
Bachelor of Management, Marketing
Southern Alberta Institute of Technology
Business Management Diploma, Marketing
UAP Inc. February 2015 - Present
Léger Marketing April 2013 - March 2014
Direction de la santé publique January 2010 - April 2013
BIP Bureau d'intervieweurs professionnels 2004 - 2010
Centre d’étude sur l’emploi et la technologie November 2000 - January 2003
Centre hospitalier de Verdun 1992 - 2000
Skills
Data Analysis, Excel, Survey Methodology, Statistical Programming, Research Project..., Survey Programming, SPSS, Marketing Research, Survey Research, Sociology, SAS, Access, Survey Management, Questionnaires, Questionnaire Design, Survey Design, Data Extraction, Multivariate Statistics, Multivariate Analysis, Primary Research, Secondary Research, Factor Analysis, Logistic Regression, Linear Regression, Survival Analysis, Forecast Modeling, Labor Economics, Public Health, Sampling, Demography, Economic Modeling, Economic Research, Market Research, Qualitative Research, Quantitative Research, Research, Statistics, Recherche qualitative, Analyse de données, Recherche quantitative, Recherche en marketing
Education
1990 — 1998
MA, Sociologie
Université du Québec à Montréal
Université du Québec à Montréal
Win/Gallup International Association June 2014 - Present
Win/Gallup International Association October 2012 - Present
Léger Marketing 2012 - 2013
Petro Montestrie inc 2007 - 2011
Skills
Marketing Communications, Project Planning, Market Analysis, Project Management, French, Marketing Strategy, English, Market Research, Retail, Consumer Behaviour, Customer Insight
Education
McGill University 2012 — 2013
Comprehensive Project Management Course
HEC Montreal 2004 — 2007
Bachelor of Business Administration (B.B.A.), Marketing & International Business
Collège Jean-de-Brébeuf 2000 — 2002
DEC, Human Resources & Mathematics
Pollara Strategic Insights March 2008 - Present
Angus Reid Strategies November 2006 - February 2008
Léger Marketing July 2004 - October 2006
Ipsos Reid January 1999 - June 2004
Skills
Research, Market Research, Writing, Qualitative Research, Data Analysis, Marketing Research, Quantitative Research, Segmentation, Issues Management, Consumer Insights, Policy, Public Policy, Reputation Management, Focus Groups, Strategic Communications, Survey Design, Online Research, Public Opinion, Advertising Research, Public Affairs, Questionnaire Design, Social Media, Consumer Behaviour, Survey Research, Analytics, Crisis Communications, Competitive Intelligence, Research Design, Brand Equity, Corporate Social..., Primary Research, Online Moderation, Questionnaires, Stakeholder Engagement, Market Intelligence, Consumer Insight, Social Media Measurement, Positioning, Customer Insight, Politics, Communications Planning, Business Insights, SPSS, Spokesperson, Media Research, Media Relations, Data Collection, Marketing Communications, Ethnography, Public Relations
Education
Brock University 1994 — 1998
MA, Political Science
Carleton University 1993 — 1994
BA (High Honours), Political Science
Brock University 1990 — 1993
BA (With Distinction), Political Science & History - Combined Major
A. N. Myer 1985 — 1990
Secondary School Diploma, History, English
York University
Cogeco Cable inc. November 2014 - Present
Léger Marketing April 2014 - November 2014
SCOR Marketing August 2011 - March 2014
Videotron June 2008 - August 2011
Yves Rocher September 2007 - May 2008
Alvéa September 2003 - August 2005
Skills
Marketing Research, Qualitative Research, Market Research, Market Analysis, French, Team Management, Marketing Management, Quantitative Research
Education
HEC Montreal 2005 — 2007
MSc, Marketing
Ecole supérieure de Commerce de Pau / ESC Pau 2002 — 2005
MSc, Gestion d'entreprises
Université Montpellier 2 2000 — 2002
DEUG, MASS (Mathématiques Appliquées et Sciences Sociales)
Jeune Chambre de commerce de Montréal July 2014 - Present
Léger July 2013 - Present
Jeune Chambre de commerce de Montréal July 2013 - July 2014
Léger Marketing July 2010 - July 2013
ADN Stratégies-Conseil February 2010 - December 2010
Extract Recherche Marketing September 2009 - December 2009
Skills
Qualitative Research, Quantitative Research, Positioning, Market Research, Marketing Strategy, Customer Insight
Education
2008 — 2009
Master, Marketing
Université de Sherbrooke 2004 — 2008
Certificate, Marketing
Université de Sherbrooke 2004 — 2008
Bachelor of Business Administration (B.B.A.), Finance, General
CIM - Conseil en immobilisation & management inc. September 2015 - Present
CIM - Conseil en immobilisation & management inc. November 2014 - Present
Léger Marketing January 2014 - June 2014
Win/Gallup International Association January 2014 - June 2014
Webpresse.ca May 2013 - February 2014
Towers Watson September 2012 - September 2013
Towers Watson August 2010 - September 2012
Altus Group 2002 - 2009
Altus Group 2001 - 2003
The Home Depot Canada 1998 - 2001
Skills
Team Oriented, Organisational Skills, Operational Efficiency, Leadership, Finance, Process Scheduler, Analysis, Team Building, Employee Benefits, Financial Analysis, Microsoft Excel, Analyses, Avantages sociaux, Recherche, Marketing Communications
Education
Université du Québec à Montréal 2005 — 2010
Two Certificates (Eventually to have a B.A.A in Business Administration), Administration and Real Estate
Compétences 2000 2001 — 2003
D.E.P, Administrative Assistant Course
Substance stratégies September 2011 - Present
Ipsos Descarie April 2007 - March 2011
Industrielle Alliance March 2006 - April 2007
Léger Marketing 1998 - 2000
Skills
Market Research, Focus Groups, Marketing Research, Marketing Strategy, Market Analysis, Marketing Communications, Competitive Analysis, Strategic Planning, Advertising, Web Analytics, Public Relations, Customer Insight, Advertising Research, Marketing, Consumer Behaviour, Qualitative Research
Education
HEC Montréal 2000 — 2005
BAA+MsC, Marketing
Institut d'Etudes politiques de Paris 2002 — 2002
Programme d'échange international, Sciences po et business
Cégep de Maisonneuve 1996 — 1998
DEC
Collège Jean-Eudes 1991 — 1996
DES
Agropur November 2014 - Present
Agropur July 2014 - October 2014
Coca-Cola Refreshments 2004 - 2014
Agropur 1998 - 2004
Kraft Canada Inc. 1996 - 1998
Kraft Canada Inc. 1994 - 1996
Léger Marketing 1993 - 1994
Skills
Nielsen Data, Nielsen Nitro, Dunnhumby (Metro), Aimia (Sobeys-IGA), ProSpace, Feature Vision (Ad..., Category Management, Marketing Strategy, Spectra, Category Insights, Merchandising Strategies, LCL Portal, Topshelf (LCL), Lean Startup
Education
1988 — 1991
BAA, MARKETING
Moving Picture Company February 2014 - September 2014
Casgrain & Compagnie Limitée March 2009 - October 2013
Logimax June 1995 - March 2009
Les systèmes Informatisées INFO-KIT Les systèmes Informatisées INFO-KIT 1996 - 1999
Léger Marketing January 1990 - June 1995
Skills
Zabbix, Linux, Solaris, VMware, Blackberry Enterprise..., vCenter, VMware ESX, VMware Infrastructure, Ubuntu, CentOS, Bash, Vim, MySQL Cluster, Djbdns, Qmail, Clipper, Checkpoint, Active Directory, Apache, Powershell, NFS, Backup Exec, ntp, UML, Windows Server 2008, DFS, Switches, Routers, Network Security, Symantec Endpoint..., MS Exchange, HP Proliant, Cisco, Mitel, Solaris Zones, Clustering, Gentoo, Virtualization, DNS, VPN, Operating Systems, Unix, System Administration, SAN, TCP/IP, Servers, DHCP, Integration, Storage, Open Source
Education
2000 — 2005
b.sc.a, Informatique répartie
Cégep du Vieux-Montréal 1985 — 1987
DEC, Informatique
La Fédération des Caisses Desjardins du Québec (FCDQ) July 2013 - Present
Léger Marketing January 1998 - April 2013
Education
Université du Québec à Montréal / UQAM 2005 — 2009
Baccalauréat en administration des affaires (B.A.A.), Administration, Ressources humaines et Marketing, (Diplôme obtenu)
Direction de santé publique des Laurentides November 2013 - March 2015
Direction de santé publique des Laurentides February 2003 - November 2013
Direction de santé publique des Laurentides September 2011 - September 2012
Centre jeunesse de Lanaudière December 2011 - July 2012
Direction de santé publique de Montréal 2002 - February 2003
Ad hoc recherche 2000 - 2002
Léger Marketing January 2000 - December 2000
Recrut-Expert 1997 - 2000
Skills
Microsoft Office, Microsoft Excel, Customer Service, Public Speaking, Microsoft Word, PowerPoint, Research, Social Services
Education
Université du Québec en Outaouais 2008 — 2011
Baccalauréat, Psychoéducation
Collège de Rosemont 1997 — 2000
DEC, Technique de recherche sociale
Self employed April 2010 - Present
Kindermusik educator January 2008 - August 2013
Léger Marketing June 1999 - August 2004
University of Toronto January 1992 - January 1997
Skills
Research, Online Research, Marketing Research, Teaching, Report Writing, Music, HTML, Project Management, Staff Supervision
Education
University of Toronto 1994 — 1995
MA, Medieval Studies
University of Toronto
MusBac (Music History)
McGill University 1990 — 1992
BMus, Music Performance (viola)
Mount Royal University
Diploma of Music
Office national du film - National Film Board of Canada August 2014 - Present
Léger January 2011 - August 2013
Léger Marketing January 2007 - January 2011
International Political Science Association (IPSA) April 2003 - December 2007
Skills
Marketing Research, Data Analysis, Quantitative Research, Qualitative Research, Consumer Insights, Political Science, Political Campaigns, Spanish, Survey Design, Focus Groups, Advertising Research, Research, Questionnaire Design
Education
Université de Montréal - HEC Montréal 2013 — 2014
Master of Business Administration (MBA), Marketing et management
Concordia University 2004 — 2006
Master, Political Science
Université de Montréal 1998 — 2002
BA, Political Science & History
Concordia University 2005 — 2006
Graduate Diploma in Administration, Administration
TD Assurance January 2014 - Present
Centre Bell January 2013 - April 2013
Coop HEC Montréal August 2009 - April 2012
Office municipal d'habitation de Montréal June 2010 - August 2010
Léger Marketing June 2008 - August 2008
TD Meloche Monnex June 2007 - June 2007
Skills
Assurance qualité, Automatisation des tests, HP QTP, HP Quality Center, Java, Eclipse, Customer Service, TCP/IP, Cisco Switches, Cisco Routers, Microsoft Windows, Microsoft Office, VBScript
Education
Collège Rosemont 2008 — 2010
BAC en Génie des Technologies de l'information, Technologies de l'Information
École des Métiers de l'Informatique, du Commerce et de l'Administration 2007 — 2008
DEP, Technologies de l'Information
Université du Québec - Ecole de Technologie supérieure
Génie des Technologies de l'Information
Government of Alberta May 2011 - August 2011
Léger Marketing August 2007 - August 2011
Education
University of Alberta 2011 — 2013
Bachelor of Education (B.Ed.), Elementary Education and Teaching
University of Alberta 2002 — 2007
Bachelor of Commerce (B.Com.), Marketing
Léger Marketing October 2013 - Present
Fondation des maladies du coeur du Québec February 2011 - April 2013
Tronvig Group June 2012 - August 2012
RCR International Inc. June 2010 - December 2010
La Capitale 2004 - 2010
Skills
French, Social Media, English, Microsoft Office, Negotiation, Public Relations, Marketing Strategy, Marketing Communications, Marketing Research, Product Marketing, Marketing Management, Strategic Communications, Brazilian Portuguese, Communication Skills, Social Marketing, Social Entrepreneurship, Stratégie marketing, Réseaux sociaux, Relations publiques, Recherche en marketing, Français, Communication marketing
Education
HEC Montreal 2010 — 2013
M. Sc., Marketing
Université de Montréal 2006 — 2010
Baccalauréat, Communication
UQÀM Agent recenseurStatistique Canada2011 - 2011
Léger Marketing 2011 - 2011
Chaire de recherche du Canada en mondialisation, citoyenneté et démocratie (UQÀM) 2008 - 2011
UQAM 2007 - 2011
Skills
SPSS, French, Policy Analysis, International Relations, Urban Studies, Statistics, University Teaching, Research, English, DES, SAS, Data Analysis
Education
Université du Québec à Montréal 2005 — 2007
Baccalauréat, Sociologie