Nielsen BASES
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Nielsen BASES Employees
Employee
Years
Job
Industry
Yannie Fu Yannie Fu's Nielsen BASES Experience May 2006 - May 2007
Job Innovation Director at Antedote
Industry Management Consulting
Experience
Antedote September 2014 - Present
?What If! Innovation Partners July 2012 - August 2014
Clear November 2008 - July 2012
Lippincott May 2007 - October 2008
Nielsen, BASES May 2006 - May 2007
Borders June 2004 - April 2006
Hong Kong and Shanghai Banking Corporation 2001 - 2001
Skills
Product Innovation, Innovation, Strategy, Brand Development, Customer Insight, Brand Architecture, Market Research, Consumer Behaviour, Marketing Research, Marketing, FMCG, Business Strategy, Consumer Insight, Brand Management, Marketing Strategy, Consumer Insights, Capability Development, Segmentation
Education
Diocesan Girls' School
University of Michigan
BBA, Marketing and Finance
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing and Finance
Antedote September 2014 - Present
?What If! Innovation Partners July 2012 - August 2014
Clear November 2008 - July 2012
Lippincott May 2007 - October 2008
Nielsen, BASES May 2006 - May 2007
Borders June 2004 - April 2006
Hong Kong and Shanghai Banking Corporation 2001 - 2001
Skills
Product Innovation, Innovation, Strategy, Brand Development, Customer Insight, Brand Architecture, Market Research, Consumer Behaviour, Marketing Research, Marketing, FMCG, Business Strategy, Consumer Insight, Brand Management, Marketing Strategy, Consumer Insights, Capability Development, Segmentation
Education
Diocesan Girls' School
University of Michigan
BBA, Marketing and Finance
University of Michigan - Stephen M. Ross School of Business
BBA, Marketing and Finance
Kasey Rodell Kasey Rodell's Nielsen BASES Experience May 1999 - May 2010
Job VP, The Nielsen Company
Industry Market Research
Experience
Nielsen November 2014 - Present
Affinnova, Inc. (acquired by Nielsen) April 2014 - October 2014
The Nielsen Company April 2011 - March 2014
The Nielsen Company July 2010 - April 2011
Nielsen BASES May 1999 - May 2010
Skills
Consumer Insights, Analytics, Nielsen, Volume Forecasting, Client Service, Quantitative Research, Marketing Research, Product Innovation, Customer Insight, Team Leadership, Forecasting, Strategy, Shopper Marketing, Business Insights, Product Development, CRM
Education
Purdue University 1995 — 1999
BS, Business - Marketing
Nielsen November 2014 - Present
Affinnova, Inc. (acquired by Nielsen) April 2014 - October 2014
The Nielsen Company April 2011 - March 2014
The Nielsen Company July 2010 - April 2011
Nielsen BASES May 1999 - May 2010
Skills
Consumer Insights, Analytics, Nielsen, Volume Forecasting, Client Service, Quantitative Research, Marketing Research, Product Innovation, Customer Insight, Team Leadership, Forecasting, Strategy, Shopper Marketing, Business Insights, Product Development, CRM
Education
Purdue University 1995 — 1999
BS, Business - Marketing
Lauren Hradecky Blitzer's Nielsen BASES Experience June 2005 - June 2006
Job Director, Economic Security Initiatives at Dallas Women's Foundation
Industry Nonprofit Organization Management
Experience
Dallas Women's Foundation January 2014 - Present
Dallas Women's Foundation November 2011 - December 2013
FBI June 2010 - August 2010
JCC Association July 2009 - December 2009
JCC Association July 2006 - July 2009
Nielsen BASES June 2005 - June 2006
Skills
Business Process..., Evaluation, Project Management, Non-profits, Survey Design, Data Analysis, Program Management, Nonprofits, Strategy, Management, Analysis, Grants, Philanthropy, Performance Measurement, Program Design, Grant Administration
Education
The University of Texas at Austin - The Red McCombs School of Business 2009 — 2011
MBA, Nonprofit Studies and Social Enterprise
Haverford College 2001 — 2005
BS, Mathematics
Dallas Women's Foundation January 2014 - Present
Dallas Women's Foundation November 2011 - December 2013
FBI June 2010 - August 2010
JCC Association July 2009 - December 2009
JCC Association July 2006 - July 2009
Nielsen BASES June 2005 - June 2006
Skills
Business Process..., Evaluation, Project Management, Non-profits, Survey Design, Data Analysis, Program Management, Nonprofits, Strategy, Management, Analysis, Grants, Philanthropy, Performance Measurement, Program Design, Grant Administration
Education
The University of Texas at Austin - The Red McCombs School of Business 2009 — 2011
MBA, Nonprofit Studies and Social Enterprise
Haverford College 2001 — 2005
BS, Mathematics
Crystal Thompson's Nielsen BASES Experience May 2005 - July 2010
Job Finance Business Intelligence Analyst at Cincinnati Children's Hospital Medical Center
Industry Hospital & Health Care
Experience
Cincinnati Children's Hospital Medical Center November 2012 - Present
Gannett - Cincinnati Enquirer July 2010 - November 2012
Nielsen - BASES May 2005 - July 2010
Knowledge Networks - Promotion Decisions October 2001 - May 2005
Skills
Analysis, Access, Data Analysis, Microsoft Office, Database Marketing, Database Analysis, Marketing Analysis, Email Marketing, Direct Mail Marketing, MS Excel Pivot Tables, Brio Query, ExactTarget, Market Research, MaaX Database, SAP BusinessObjects, Qualitative Analysis, Data Mining, Microsoft Excel, Project Management, Analytics
Education
Northern Kentucky University 1996 — 2000
Bachelor of Arts, History, 3.2
Carroll County High School 1991 — 1995
High Honor's Diploma, 3.876
Cincinnati Children's Hospital Medical Center November 2012 - Present
Gannett - Cincinnati Enquirer July 2010 - November 2012
Nielsen - BASES May 2005 - July 2010
Knowledge Networks - Promotion Decisions October 2001 - May 2005
Skills
Analysis, Access, Data Analysis, Microsoft Office, Database Marketing, Database Analysis, Marketing Analysis, Email Marketing, Direct Mail Marketing, MS Excel Pivot Tables, Brio Query, ExactTarget, Market Research, MaaX Database, SAP BusinessObjects, Qualitative Analysis, Data Mining, Microsoft Excel, Project Management, Analytics
Education
Northern Kentucky University 1996 — 2000
Bachelor of Arts, History, 3.2
Carroll County High School 1991 — 1995
High Honor's Diploma, 3.876
Pamela McClain Pamela McClain's Nielsen BASES Experience June 2010 - September 2010
Job Vice President, Client Service at Directions Research, Inc.
Industry Market Research
Experience
Directions Research, Inc. March 2013 - Present
The Nielsen Company 2007 - 2012
Nielsen December 2010 - July 2011
Nielsen BASES June 2010 - September 2010
BASES 2005 - 2007
BASES May 2002 - November 2005
ACNielsen BASES June 2003 - September 2003
BASES October 1996 - May 2002
Skills
Consumer Behaviour, Segmentation, Market Research, Cross-functional Team..., Marketing Strategy, FMCG, Marketing Research, New Business Development, Forecasting, Quantitative Research, Strategy, Business Insights, Shopper Marketing, Restaurant Research, Account Management, Consumer Insight, Analytics, Brand Equity, Nielsen, Data Analysis, Customer Insight, Leadership, Competitive Intelligence, Market Analysis, Innovation Consulting, Quantitative Analytics, CRM, Primary Research, Advertising Research, Questionnaire Design, Product Development, Thought Leadership, Survey Design, Employee Training, Product Innovation, Strategic Partnerships, Training & Development, Quantitative Analysis, Leading People, Six Sigma White Belt..., Survey Research, International Research, Brand Development, Predictive Modeling, Qualitative Research
Education
Cedarville University 1992 — 1996
Bachelor of Arts, Marketing, summa cum laude GPA 4.0
Directions Research, Inc. March 2013 - Present
The Nielsen Company 2007 - 2012
Nielsen December 2010 - July 2011
Nielsen BASES June 2010 - September 2010
BASES 2005 - 2007
BASES May 2002 - November 2005
ACNielsen BASES June 2003 - September 2003
BASES October 1996 - May 2002
Skills
Consumer Behaviour, Segmentation, Market Research, Cross-functional Team..., Marketing Strategy, FMCG, Marketing Research, New Business Development, Forecasting, Quantitative Research, Strategy, Business Insights, Shopper Marketing, Restaurant Research, Account Management, Consumer Insight, Analytics, Brand Equity, Nielsen, Data Analysis, Customer Insight, Leadership, Competitive Intelligence, Market Analysis, Innovation Consulting, Quantitative Analytics, CRM, Primary Research, Advertising Research, Questionnaire Design, Product Development, Thought Leadership, Survey Design, Employee Training, Product Innovation, Strategic Partnerships, Training & Development, Quantitative Analysis, Leading People, Six Sigma White Belt..., Survey Research, International Research, Brand Development, Predictive Modeling, Qualitative Research
Education
Cedarville University 1992 — 1996
Bachelor of Arts, Marketing, summa cum laude GPA 4.0
Sean Tunning's Nielsen BASES Experience July 2007 - May 2009
Job Vice President, Marketing Science at ThinkVine
Industry Market Research
Experience
ThinkVine October 2013 - Present
ThinkVine May 2009 - September 2013
Nielsen BASES July 2007 - May 2009
Nielsen BASES January 2005 - July 2007
Nielsen BASES July 2001 - January 2005
Nielsen BASES February 2000 - July 2001
Nielsen BASES February 1999 - February 2000
Nielsen BASES February 1998 - February 1999
National Institute for Occupational Safety and Health June 1997 - September 1997
Skills
Discrete Choice, Conjoint Analysis, MaxDiff, Agent-based Modeling, Statistical Modeling, Marketing Mix Modeling, Bayesian statistics, Factor Analysis, Software Training, Linear Regression, Logistic Regression, Regression Models, Statistics, SPSS, PASW, SaaS, Market Research, ANOVA, Experimental Design, Design of Experiments, Segmentation, Cluster Analysis, CHAID, Decision Trees, Multivariate Statistics, Time Series Analysis, Perceptual Mapping, Correspondence Analysis, Quantitative Analytics
Education
University of Cincinnati 1996 — 1998
M.S., Mathematics (Statistics), 4.0
University of Dayton 1992 — 1996
B.S., Mathematics, Economics, 3.95
ThinkVine October 2013 - Present
ThinkVine May 2009 - September 2013
Nielsen BASES July 2007 - May 2009
Nielsen BASES January 2005 - July 2007
Nielsen BASES July 2001 - January 2005
Nielsen BASES February 2000 - July 2001
Nielsen BASES February 1999 - February 2000
Nielsen BASES February 1998 - February 1999
National Institute for Occupational Safety and Health June 1997 - September 1997
Skills
Discrete Choice, Conjoint Analysis, MaxDiff, Agent-based Modeling, Statistical Modeling, Marketing Mix Modeling, Bayesian statistics, Factor Analysis, Software Training, Linear Regression, Logistic Regression, Regression Models, Statistics, SPSS, PASW, SaaS, Market Research, ANOVA, Experimental Design, Design of Experiments, Segmentation, Cluster Analysis, CHAID, Decision Trees, Multivariate Statistics, Time Series Analysis, Perceptual Mapping, Correspondence Analysis, Quantitative Analytics
Education
University of Cincinnati 1996 — 1998
M.S., Mathematics (Statistics), 4.0
University of Dayton 1992 — 1996
B.S., Mathematics, Economics, 3.95
Linda Jirouskova Linda Jirouskova's Nielsen BASES Experience July 2007 - June 2008
Job International Development Professional | Economic and Research Analyst
Industry International Trade and Development
Experience
Pact June 2015 - Present
Pact April 2014 - June 2015
Plan International USA November 2011 - April 2014
Plan International USA July 2010 - October 2011
Maxwell School of Citizenship and Public Affairs, Syracuse University August 2008 - May 2010
Martin J. Whitman School of Management, Syracuse University June 2009 - August 2009
Nielsen, BASES July 2007 - June 2008
Skills
Proposal Writing, Data Analysis, Market Research, Project Management, International..., International Relations, Grants, Research
Education
Thunderbird School of Global Management
American Express Leadership Academy
Syracuse University - Maxwell School of Citizenship and Public Affairs 2008 — 2010
Master's, Dual Degree in Economics and International Relations
Stellenbosch University/Universiteit Stellenbosch 2009 — 2009
Entrepreneurship and Empowerment in South Africa
Miami University 2003 — 2007
Bachelor's, Diplomacy and Foreign Affairs
Pact June 2015 - Present
Pact April 2014 - June 2015
Plan International USA November 2011 - April 2014
Plan International USA July 2010 - October 2011
Maxwell School of Citizenship and Public Affairs, Syracuse University August 2008 - May 2010
Martin J. Whitman School of Management, Syracuse University June 2009 - August 2009
Nielsen, BASES July 2007 - June 2008
Skills
Proposal Writing, Data Analysis, Market Research, Project Management, International..., International Relations, Grants, Research
Education
Thunderbird School of Global Management
American Express Leadership Academy
Syracuse University - Maxwell School of Citizenship and Public Affairs 2008 — 2010
Master's, Dual Degree in Economics and International Relations
Stellenbosch University/Universiteit Stellenbosch 2009 — 2009
Entrepreneurship and Empowerment in South Africa
Miami University 2003 — 2007
Bachelor's, Diplomacy and Foreign Affairs
Rachel Scovill's Nielsen BASES Experience July 2006 - July 2011
Job Manager, Consumer & Market Insights at Givaudan
Industry Market Research
Experience
Givaudan July 2011 - Present
Nielsen BASES July 2006 - July 2011
Skills
Quantitative Research, Marketing Research, Segmentation, Questionnaire Design, FMCG, Forecasting, Survey Research, Personal Care, Online Advertising, Fragrance, Customer Insight, Concept Development, Market Research, Consumer Behaviour, Primary Research, Brand Equity, Nielsen, Qualitative Research, Analytics, Market Analysis, Leadership, Brand Management, Analysis, Strategy, Competitive Intelligence, Consumer Insight, Integrated Marketing, Consumer Products, Market Intelligence, Advertising Research, Focus Groups, Competitive Analysis, Marketing, Product Innovation
Education
Drew University 2002 — 2006
BA, Behavioral Science, English
Givaudan July 2011 - Present
Nielsen BASES July 2006 - July 2011
Skills
Quantitative Research, Marketing Research, Segmentation, Questionnaire Design, FMCG, Forecasting, Survey Research, Personal Care, Online Advertising, Fragrance, Customer Insight, Concept Development, Market Research, Consumer Behaviour, Primary Research, Brand Equity, Nielsen, Qualitative Research, Analytics, Market Analysis, Leadership, Brand Management, Analysis, Strategy, Competitive Intelligence, Consumer Insight, Integrated Marketing, Consumer Products, Market Intelligence, Advertising Research, Focus Groups, Competitive Analysis, Marketing, Product Innovation
Education
Drew University 2002 — 2006
BA, Behavioral Science, English
Brandon Potter Brandon Potter's Nielsen BASES Experience April 2012 - July 2012
Job Associate Brand Manager at Kraft Foods Group
Industry Consumer Goods
Experience
Kraft Foods Group July 2014 - Present
University of Michigan Ross School of Business August 2012 - May 2014
Kraft Foods Group June 2013 - August 2013
MedPlus Health Services Pvt. Ltd. March 2013 - May 2013
Nielsen BASES April 2012 - July 2012
Nielsen BASES June 2010 - March 2012
Nielsen BASES July 2009 - June 2010
Nielsen BASES June 2008 - August 2008
Skills
Strategy, CRM, Cross-functional Team..., Forecasting, Management Consulting, Analysis, Marketing, Entrepreneurship, Leadership, Brand Management
Education
University of Michigan - Stephen M. Ross School of Business 2012 — 2014
Master of Business Administration (MBA)
Cornell University 2005 — 2009
Bachelor of Arts (BA), Economics
Kraft Foods Group July 2014 - Present
University of Michigan Ross School of Business August 2012 - May 2014
Kraft Foods Group June 2013 - August 2013
MedPlus Health Services Pvt. Ltd. March 2013 - May 2013
Nielsen BASES April 2012 - July 2012
Nielsen BASES June 2010 - March 2012
Nielsen BASES July 2009 - June 2010
Nielsen BASES June 2008 - August 2008
Skills
Strategy, CRM, Cross-functional Team..., Forecasting, Management Consulting, Analysis, Marketing, Entrepreneurship, Leadership, Brand Management
Education
University of Michigan - Stephen M. Ross School of Business 2012 — 2014
Master of Business Administration (MBA)
Cornell University 2005 — 2009
Bachelor of Arts (BA), Economics
Jason Engleka's Nielsen BASES Experience 2011 - Present
Job
Industry Market Research
Experience
Nielsen BASES 2011 - Present
Education
University of Maryland - Robert H. Smith School of Business 2001 — 2004
MBA
Colgate University 1993 — 1996
BA
Nielsen BASES 2011 - Present
Education
University of Maryland - Robert H. Smith School of Business 2001 — 2004
MBA
Colgate University 1993 — 1996
BA
Dori Rubin Dori Rubin's Nielsen BASES Experience June 2013 - September 2014
Job Program Associate at The Demand Institute
Industry Marketing and Advertising
Experience
The Demand Institute September 2014 - Present
Nielsen BASES June 2013 - September 2014
Nielsen BASES February 2012 - June 2013
Lynn Hazan & Associates August 2011 - February 2012
Illinois State Medical Society September 2011 - December 2011
TRU July 2010 - August 2010
Skills
Social Media, Public Relations, Social Media Marketing, Marketing Research, Leadership, Market Research, Time Management, Marketing, Marketing Communications
Education
McGill University 2007 — 2011
BA, Psychology, Marketing
The Demand Institute September 2014 - Present
Nielsen BASES June 2013 - September 2014
Nielsen BASES February 2012 - June 2013
Lynn Hazan & Associates August 2011 - February 2012
Illinois State Medical Society September 2011 - December 2011
TRU July 2010 - August 2010
Skills
Social Media, Public Relations, Social Media Marketing, Marketing Research, Leadership, Market Research, Time Management, Marketing, Marketing Communications
Education
McGill University 2007 — 2011
BA, Psychology, Marketing
Victoria Pulido's Nielsen BASES Experience May 2008 - September 2010
Job Client Manager at Nielsen Neuro
Industry Market Research
Experience
Nielsen Neuro October 2013 - Present
Nielsen Company July 2012 - October 2013
Nielsen Company October 2010 - June 2012
Nielsen BASES May 2008 - September 2010
Skills
Nielsen, Customer Insight, Segmentation, Marketing Research, Consumer Behaviour, Analytics, Market Research, Shopper Marketing, Consumer Insight, Quantitative Research, Client Services, Competitive Analysis, Market Analysis, Media Research, Data Analysis, Account Management, Marketing Strategy, Spectra, Predictive Modeling, Primary Research
Education
Miami University 2004 — 2008
Farmer School of Business, Marketing
Nielsen Neuro October 2013 - Present
Nielsen Company July 2012 - October 2013
Nielsen Company October 2010 - June 2012
Nielsen BASES May 2008 - September 2010
Skills
Nielsen, Customer Insight, Segmentation, Marketing Research, Consumer Behaviour, Analytics, Market Research, Shopper Marketing, Consumer Insight, Quantitative Research, Client Services, Competitive Analysis, Market Analysis, Media Research, Data Analysis, Account Management, Marketing Strategy, Spectra, Predictive Modeling, Primary Research
Education
Miami University 2004 — 2008
Farmer School of Business, Marketing
Lisa M. McFarland's Nielsen BASES Experience February 2008 - October 2012
Job Senior Account Director, Group Leader at Gongos Research
Industry Market Research
Experience
Gongos Research October 2012 - Present
Nielsen BASES February 2008 - October 2012
Nielsen BASES March 2005 - February 2008
Ipsos ASI October 2003 - March 2005
Campbell Hausfeld June 2002 - October 2003
Skills
Market Research, Analytics, Global cross-functional..., Product Innovation, Advertising Research, Marketing Strategy, Forecasting, Marketing Mix Modeling, Strategic Partnerships, Segmentation, Consumer Insight, Marketing Research, Cross-functional Team..., Strategy, Qualitative Research, Relationship Management, Focus Groups, IDIs, Consumer Behaviour
Education
Purdue University - Krannert School of Management 2007 — 2009
MBA
Miami University 1998 — 2002
BS in Business Administration, Marketing
Gongos Research October 2012 - Present
Nielsen BASES February 2008 - October 2012
Nielsen BASES March 2005 - February 2008
Ipsos ASI October 2003 - March 2005
Campbell Hausfeld June 2002 - October 2003
Skills
Market Research, Analytics, Global cross-functional..., Product Innovation, Advertising Research, Marketing Strategy, Forecasting, Marketing Mix Modeling, Strategic Partnerships, Segmentation, Consumer Insight, Marketing Research, Cross-functional Team..., Strategy, Qualitative Research, Relationship Management, Focus Groups, IDIs, Consumer Behaviour
Education
Purdue University - Krannert School of Management 2007 — 2009
MBA
Miami University 1998 — 2002
BS in Business Administration, Marketing
Janice Gennaria Janice Gennaria's Nielsen BASES Experience 2005 - 2008
Job Research Associate at MarketVision Research, Inc
Industry Market Research
Experience
MarketVision Research, Inc July 2015 - Present
Miami University August 2008 - June 2015
Nielsen BASES 2005 - 2008
University of Delaware 2003 - 2005
Skills
University Teaching, Public Speaking, Curriculum Development, Higher Education, Teaching, Research, Communication Skills, Student Affairs, Student Development, Academic Advising, Curriculum Design, College Teaching, Distance Learning, Adult Education, Statistics, SPSS, Statistical Data..., Market Research
Education
University of Delaware 2001 — 2004
Master of Arts (M.A.), Communication, General
Miami University 1997 — 2001
Bachelor of Arts (B.A.), Speech Communication
MarketVision Research, Inc July 2015 - Present
Miami University August 2008 - June 2015
Nielsen BASES 2005 - 2008
University of Delaware 2003 - 2005
Skills
University Teaching, Public Speaking, Curriculum Development, Higher Education, Teaching, Research, Communication Skills, Student Affairs, Student Development, Academic Advising, Curriculum Design, College Teaching, Distance Learning, Adult Education, Statistics, SPSS, Statistical Data..., Market Research
Education
University of Delaware 2001 — 2004
Master of Arts (M.A.), Communication, General
Miami University 1997 — 2001
Bachelor of Arts (B.A.), Speech Communication
Lee Ann Evans's Nielsen BASES Experience 2002 - 2006
Job Senior Community Manager at Ipsos SMX
Industry Market Research
Experience
Ipsos SMX February 2015 - Present
Illumination Research January 2013 - May 2014
MRSI (Marketing Research Services, Inc.) October 2012 - January 2013
MRSI (Marketing Research Services, Inc.) January 2012 - October 2012
MRSI (Marketing Research Services, Inc.) May 2010 - December 2011
TNS NFO July 2007 - May 2010
Nielsen BASES 2002 - 2006
Skills
Advertising Research, Brand Equity, Consumer Behaviour, Management, Customer Insight, Management Consulting, Market Research, PowerPoint, Marketing Research, Project Management, Proposal Writing, Qualitative Research, Quantitative Research, Questionnaire Design, Questionnaires, Research, Research Design, Segmentation, Survey Design
Education
Xavier University - Williams College of Business 2006 — 2009
MBA, General
Bowling Green State University 1998 — 2002
Bachelor of Arts, Psychology
Ipsos SMX February 2015 - Present
Illumination Research January 2013 - May 2014
MRSI (Marketing Research Services, Inc.) October 2012 - January 2013
MRSI (Marketing Research Services, Inc.) January 2012 - October 2012
MRSI (Marketing Research Services, Inc.) May 2010 - December 2011
TNS NFO July 2007 - May 2010
Nielsen BASES 2002 - 2006
Skills
Advertising Research, Brand Equity, Consumer Behaviour, Management, Customer Insight, Management Consulting, Market Research, PowerPoint, Marketing Research, Project Management, Proposal Writing, Qualitative Research, Quantitative Research, Questionnaire Design, Questionnaires, Research, Research Design, Segmentation, Survey Design
Education
Xavier University - Williams College of Business 2006 — 2009
MBA, General
Bowling Green State University 1998 — 2002
Bachelor of Arts, Psychology
Joseph Gregov Joseph Gregov's Nielsen BASES Experience May 2007 - August 2007
Job Research Manager at The Nielsen Company
Industry Research
Experience
Nielsen TV Brand Effect (formerly IAG Research) June 2012 - Present
Nielsen TV Brand Effect (formerly IAG Research) June 2008 - May 2012
The University of Connecticut 2005 - 2008
Nielsen BASES May 2007 - August 2007
Skills
Sports, Advertising, Quantitative Analysis, Sponsorship, Sports Marketing, Television, Market Research, Product Placement, Baseball, Hockey, Golf, Football, Basketball, NASCAR, Online Research, Primary Research, Analysis, Marketing Research, SPSS, Consumer Insights, Statistics, Analytics, Data Analysis, Public Speaking, Market Analysis, Quantitative Research, PowerPoint, Marketing Communications, Media Research, Online Marketing, Digital Media, Excel, Digital Marketing, Word, Survey Design, Research, Nielsen, Questionnaire Design, Online Advertising, Customer Insight
Education
The University of Connecticut 2005 — 2008
Ph.D Program, Communication
Seton Hall University 1999 — 2005
BA and MA, Communication
Nielsen TV Brand Effect (formerly IAG Research) June 2012 - Present
Nielsen TV Brand Effect (formerly IAG Research) June 2008 - May 2012
The University of Connecticut 2005 - 2008
Nielsen BASES May 2007 - August 2007
Skills
Sports, Advertising, Quantitative Analysis, Sponsorship, Sports Marketing, Television, Market Research, Product Placement, Baseball, Hockey, Golf, Football, Basketball, NASCAR, Online Research, Primary Research, Analysis, Marketing Research, SPSS, Consumer Insights, Statistics, Analytics, Data Analysis, Public Speaking, Market Analysis, Quantitative Research, PowerPoint, Marketing Communications, Media Research, Online Marketing, Digital Media, Excel, Digital Marketing, Word, Survey Design, Research, Nielsen, Questionnaire Design, Online Advertising, Customer Insight
Education
The University of Connecticut 2005 — 2008
Ph.D Program, Communication
Seton Hall University 1999 — 2005
BA and MA, Communication
Jessica Fusco Jessica Fusco's Nielsen BASES Experience April 2012 - Present
Job Senior Project Developer at Nielsen BASES
Industry Market Research
Experience
Nielsen BASES April 2012 - Present
Nielsen BASES November 2006 - March 2012
Cultural Vision Research November 2006 - 2010
BASES 1999 - 2006
Simba Information 1996 - 1998
Skills
Quantitative Research, Customer Insight, Questionnaire Design, Marketing Research, Market Research, Consumer Behaviour, Survey Design
Education
Fairfield University 1992 — 1996
BA, Communications
Goshen HS 1989 — 1992
Nielsen BASES April 2012 - Present
Nielsen BASES November 2006 - March 2012
Cultural Vision Research November 2006 - 2010
BASES 1999 - 2006
Simba Information 1996 - 1998
Skills
Quantitative Research, Customer Insight, Questionnaire Design, Marketing Research, Market Research, Consumer Behaviour, Survey Design
Education
Fairfield University 1992 — 1996
BA, Communications
Goshen HS 1989 — 1992
John Schroeder's Nielsen BASES Experience July 2005 - November 2011
Job Vice President at Shapiro+Raj
Industry Consumer Goods
Experience
Shapiro+Raj April 2015 - Present
Independent Consultant November 2014 - Present
Ipsos October 2013 - October 2014
Resource Systems Group, Inc. November 2011 - October 2013
Nielsen BASES July 2005 - November 2011
Nielsen BASES June 2001 - July 2005
Nielsen BASES July 1998 - July 2001
John Morton Company July 1989 - July 1998
Deloitte 1987 - 1989
Skills
Marketing Research, FMCG, Customer Insight, Strategy, Market Research, Segmentation, Analytics, Marketing Strategy, Forecasting, Market Analysis, Competitive Analysis, Brand Equity, Leadership, Brand Management, Consumer Products, Quantitative Research, Competitive Intelligence, Management Consulting, Business Strategy, Product Launch, New Business Development, Retail
Education
Northwestern University
BA, Economics
Northwestern University - Kellogg School of Management
MBA, Marketing, Strategy, and Finance
Shapiro+Raj April 2015 - Present
Independent Consultant November 2014 - Present
Ipsos October 2013 - October 2014
Resource Systems Group, Inc. November 2011 - October 2013
Nielsen BASES July 2005 - November 2011
Nielsen BASES June 2001 - July 2005
Nielsen BASES July 1998 - July 2001
John Morton Company July 1989 - July 1998
Deloitte 1987 - 1989
Skills
Marketing Research, FMCG, Customer Insight, Strategy, Market Research, Segmentation, Analytics, Marketing Strategy, Forecasting, Market Analysis, Competitive Analysis, Brand Equity, Leadership, Brand Management, Consumer Products, Quantitative Research, Competitive Intelligence, Management Consulting, Business Strategy, Product Launch, New Business Development, Retail
Education
Northwestern University
BA, Economics
Northwestern University - Kellogg School of Management
MBA, Marketing, Strategy, and Finance
Luis del Val Luis del Val's Nielsen BASES Experience June 2004 - June 2014
Job Consumer Marketing Research, Global Baby & Child Care at KimberlyClark
Industry Market Research
Experience
Kimberly-Clark June 2014 - Present
Nielsen - BASES June 2004 - June 2014
Grupo GDV July 1998 - June 2004
Televisión Azteca March 1997 - June 1998
Skills
Spanish, Project Management, Forecasting, Product Development, Qualitative Research, Marketing Research, Customer Insight, Market Research, Segmentation, FMCG, Competitive Analysis, Data Analysis, Analytics, Leadership, Product Marketing, CRM, Analysis, Marketing, Management Consulting, Quantitative Research, Focus Groups, Nielsen, Management, Consumer Behaviour, Market Analysis, Advertising Research, Consumer Insight, Questionnaire Design, Competitive Intelligence, Brand Equity, Primary Research, Shopper Marketing, Questionnaires, Market Intelligence, Business Insights, Secondary Research, Client Services, Innovation Consulting
Education
Universidad Iberoamericana, Ciudad de México 1992 — 1996
Bachelor, Communication Sciences
Kimberly-Clark June 2014 - Present
Nielsen - BASES June 2004 - June 2014
Grupo GDV July 1998 - June 2004
Televisión Azteca March 1997 - June 1998
Skills
Spanish, Project Management, Forecasting, Product Development, Qualitative Research, Marketing Research, Customer Insight, Market Research, Segmentation, FMCG, Competitive Analysis, Data Analysis, Analytics, Leadership, Product Marketing, CRM, Analysis, Marketing, Management Consulting, Quantitative Research, Focus Groups, Nielsen, Management, Consumer Behaviour, Market Analysis, Advertising Research, Consumer Insight, Questionnaire Design, Competitive Intelligence, Brand Equity, Primary Research, Shopper Marketing, Questionnaires, Market Intelligence, Business Insights, Secondary Research, Client Services, Innovation Consulting
Education
Universidad Iberoamericana, Ciudad de México 1992 — 1996
Bachelor, Communication Sciences
Sam Brewster Sam Brewster's Nielsen BASES Experience December 2011 - November 2012
Job Manager, Shopper Insights at Dr Pepper Snapple Group
Industry Market Research
Experience
Dr Pepper Snapple Group June 2014 - Present
Dr Pepper Snapple Group December 2012 - May 2014
Nielsen BASES December 2011 - November 2012
Nielsen BASES July 2010 - November 2011
Nielsen BASES July 2009 - June 2010
University Directories May 2008 - August 2008
Skills
Forecasting, Consumer Insights, Analytics, Market Research, Marketing Strategy, Customer Insight, Management Consulting, Competitive Analysis, Quantitative Research, Marketing Research, Analysis, Data Analysis, Nielsen, Market Analysis, Strategy, Competitive Intelligence, Segmentation
Education
Miami University 2005 — 2009
BS, Marketing, History
Dr Pepper Snapple Group June 2014 - Present
Dr Pepper Snapple Group December 2012 - May 2014
Nielsen BASES December 2011 - November 2012
Nielsen BASES July 2010 - November 2011
Nielsen BASES July 2009 - June 2010
University Directories May 2008 - August 2008
Skills
Forecasting, Consumer Insights, Analytics, Market Research, Marketing Strategy, Customer Insight, Management Consulting, Competitive Analysis, Quantitative Research, Marketing Research, Analysis, Data Analysis, Nielsen, Market Analysis, Strategy, Competitive Intelligence, Segmentation
Education
Miami University 2005 — 2009
BS, Marketing, History
Perri Froehle Perri Froehle's Nielsen BASES Experience January 2000 - January 2007
Job Human Resources Business Partner at Belterra Park Gaming
Industry Human Resources
Experience
Belterra Park Gaming (Pinnacle Entertainment) February 2014 - Present
Nielsen January 1987 - September 2013
Nielsen BASES January 2000 - January 2007
BASES/BBI Marketing Services, Inc. January 1991 - January 2000
BBI Marketing Services, Inc. January 1989 - January 1991
SAMI/Burke July 1987 - January 1989
Skills
Performance Management, Training, Program Management, Management, Recruiting, Personnel Management, Talent Management, Organizational..., Leadership Development, Strategy, Employee Training, Strategic Planning, Employee Relations, Instructional Design, Benefits Administration, Employee Engagement, Onboarding, Team Building, Project Management, Project Planning, Interviews, Human Resources, Leadership, Employee Benefits
Education
University of Cincinnati
Associate's degree, Applied Business in Secretarial Studies
Sycamore High School
Belterra Park Gaming (Pinnacle Entertainment) February 2014 - Present
Nielsen January 1987 - September 2013
Nielsen BASES January 2000 - January 2007
BASES/BBI Marketing Services, Inc. January 1991 - January 2000
BBI Marketing Services, Inc. January 1989 - January 1991
SAMI/Burke July 1987 - January 1989
Skills
Performance Management, Training, Program Management, Management, Recruiting, Personnel Management, Talent Management, Organizational..., Leadership Development, Strategy, Employee Training, Strategic Planning, Employee Relations, Instructional Design, Benefits Administration, Employee Engagement, Onboarding, Team Building, Project Management, Project Planning, Interviews, Human Resources, Leadership, Employee Benefits
Education
University of Cincinnati
Associate's degree, Applied Business in Secretarial Studies
Sycamore High School
Julie Dellert Julie Dellert's Nielsen BASES Experience June 2008 - Present
Job Brand Strategy Consultant @ Nielsen
Industry Market Research
Experience
Nielsen BASES June 2008 - Present
Northwestern Mutual 2007 - 2008
Skills
Analytics, Marketing Research, Consumer Behaviour, Quantitative Research, Customer Insight, Segmentation
Education
The College of New Jersey 2004 — 2008
Bachelors, Mathematics
Nielsen BASES June 2008 - Present
Northwestern Mutual 2007 - 2008
Skills
Analytics, Marketing Research, Consumer Behaviour, Quantitative Research, Customer Insight, Segmentation
Education
The College of New Jersey 2004 — 2008
Bachelors, Mathematics
Allison Gathof's Nielsen BASES Experience June 2008 - September 2008
Job Brand Assistant at Kao USA Inc.
Industry Marketing and Advertising
Experience
Kao USA Inc. February 2014 - Present
Kao USA Inc. June 2012 - February 2014
Kao USA, Inc. June 2010 - June 2012
RED212 June 2009 - September 2009
Nielsen BASES June 2008 - September 2008
Skills
Marketing Research, Brand Management, Consumer Brands, Brand Development, Marketing Strategy, Product Marketing, Strategy, Customer Insight, Competitive Analysis, Data Analysis, Spanish, Client Services, Retail Math, Fashion, Nielsen Nitro
Education
University of Cincinnati 2007 — 2012
BBA, Marketing, International Business
Universitat d'Alacant / Universidad de Alicante 2011 — 2011
International Business Programme, International Business, Spanish
Audencia Nantes Ecole de Management 2010 — 2010
International Business, French
Kao USA Inc. February 2014 - Present
Kao USA Inc. June 2012 - February 2014
Kao USA, Inc. June 2010 - June 2012
RED212 June 2009 - September 2009
Nielsen BASES June 2008 - September 2008
Skills
Marketing Research, Brand Management, Consumer Brands, Brand Development, Marketing Strategy, Product Marketing, Strategy, Customer Insight, Competitive Analysis, Data Analysis, Spanish, Client Services, Retail Math, Fashion, Nielsen Nitro
Education
University of Cincinnati 2007 — 2012
BBA, Marketing, International Business
Universitat d'Alacant / Universidad de Alicante 2011 — 2011
International Business Programme, International Business, Spanish
Audencia Nantes Ecole de Management 2010 — 2010
International Business, French
Alena Beerman's Nielsen BASES Experience December 2010 - June 2011
Job Senior Consultant at Prophet
Industry Management Consulting
Experience
Prophet September 2013 - Present
Prophet June 2012 - August 2012
Nielsen BASES December 2010 - June 2011
Nielsen BASES August 2009 - November 2010
Nielsen BASES July 2008 - July 2009
PricewaterhouseCoopers June 2007 - August 2007
Skills
Market Research, Valuation, Data Analysis, Competitive Analysis, Marketing, Customer Insight, Marketing Research, Quantitative Research, Analytics, Market Analysis, Competitive Intelligence, Strategy, Consumer Behaviour, Financial Modeling, Segmentation
Education
New York University - Leonard N. Stern School of Business 2011 — 2013
MBA, Marketing, Finance, Management
Bucknell University 2004 — 2008
BSBA, BA, Business Management, Spanish
Universidad de Granada 2007 — 2007
Semester Abroad, Spanish
Prophet September 2013 - Present
Prophet June 2012 - August 2012
Nielsen BASES December 2010 - June 2011
Nielsen BASES August 2009 - November 2010
Nielsen BASES July 2008 - July 2009
PricewaterhouseCoopers June 2007 - August 2007
Skills
Market Research, Valuation, Data Analysis, Competitive Analysis, Marketing, Customer Insight, Marketing Research, Quantitative Research, Analytics, Market Analysis, Competitive Intelligence, Strategy, Consumer Behaviour, Financial Modeling, Segmentation
Education
New York University - Leonard N. Stern School of Business 2011 — 2013
MBA, Marketing, Finance, Management
Bucknell University 2004 — 2008
BSBA, BA, Business Management, Spanish
Universidad de Granada 2007 — 2007
Semester Abroad, Spanish
Cameron Lee Cameron Lee's Nielsen BASES Experience February 2013 - October 2013
Job Data Analytics at Kraft Heinz | MBA Candidate at Northwestern Kellogg School of Management
Industry Market Research
Experience
The Kraft Heinz Company January 2015 - Present
Kraft Foods Group October 2013 - January 2015
Nielsen BASES February 2013 - October 2013
Nielsen July 2011 - February 2013
Skills
Data Analysis, Statistics, Market Research, Quantitative Research, Research, Nielsen, Excel, Manage Client..., Competitive Analysis, Microsoft Office, PowerPoint, Analytics, Qualitative Research
Education
Northwestern University - Kellogg School of Management 2015 — 2017
Master of Business Administration (MBA)
Northwestern University 2007 — 2011
Bachelor of Arts (B.A.), History, International Studies
Canton High School 2003 — 2007
The Kraft Heinz Company January 2015 - Present
Kraft Foods Group October 2013 - January 2015
Nielsen BASES February 2013 - October 2013
Nielsen July 2011 - February 2013
Skills
Data Analysis, Statistics, Market Research, Quantitative Research, Research, Nielsen, Excel, Manage Client..., Competitive Analysis, Microsoft Office, PowerPoint, Analytics, Qualitative Research
Education
Northwestern University - Kellogg School of Management 2015 — 2017
Master of Business Administration (MBA)
Northwestern University 2007 — 2011
Bachelor of Arts (B.A.), History, International Studies
Canton High School 2003 — 2007
Neal Hubert Neal Hubert's Nielsen BASES Experience December 2008 - January 2010
Job Director, Global Product Leadership, Nielsen Innovation Practice
Industry Market Research
Experience
The Nielsen Company 2010 - Present
Nielsen BASES December 2008 - January 2010
BASES January 2006 - November 2008
BASES July 2002 - December 2005
H&R Block January 1997 - May 2000
Skills
Analytics, Segmentation, Quantitative Research, Forecasting, Management, Customer Insight, Market Research, Marketing Research, Project Management, Marketing, Logistic Regression, Data Analysis, SPSS, Consumer Behaviour, Experimental Design, Product Development, Market Analysis, Nielsen, Leadership Development, Organizational...
Education
Miami University 2000 — 2002
Master of Science, Mathematical Statistics and Probability
Buena Vista University 1996 — 2000
Bachelor of Science, Mathematics with Concentrations in Economics and Finance
The Nielsen Company 2010 - Present
Nielsen BASES December 2008 - January 2010
BASES January 2006 - November 2008
BASES July 2002 - December 2005
H&R Block January 1997 - May 2000
Skills
Analytics, Segmentation, Quantitative Research, Forecasting, Management, Customer Insight, Market Research, Marketing Research, Project Management, Marketing, Logistic Regression, Data Analysis, SPSS, Consumer Behaviour, Experimental Design, Product Development, Market Analysis, Nielsen, Leadership Development, Organizational...
Education
Miami University 2000 — 2002
Master of Science, Mathematical Statistics and Probability
Buena Vista University 1996 — 2000
Bachelor of Science, Mathematics with Concentrations in Economics and Finance
Florence (Bertolino) Pous Bertran de Balanda Florence (Bertolino) Pous Bertran de Balanda's Nielsen BASES Experience June 2006 - June 2008
Job Director of Operations at The Black Tulip Organization
Industry Investment Management
Experience
The Black Tulip Organization April 2015 - Present
Nielsen Company July 2008 - July 2014
Nielsen BASES June 2006 - June 2008
BASES December 2005 - May 2006
BASES April 2004 - November 2005
SNCF - Frêt International July 2002 - December 2003
Skills
Market Research, Project Management, Cross-functional Team..., Business Development, Questionnaire Design, International Project..., Customer Insight, Marketing Research, Project Planning, Product Development, Management, Strategic Planning, CRM, Leadership, Analytics, Quantitative Research, Strategy, Marketing Strategy
Education
Ecole de Management de Normandie 1997 — 2001
Master, Marketing & Communication
The University of Reading 1999 — 2000
EMBS, European Master of Business Sciences
The Black Tulip Organization April 2015 - Present
Nielsen Company July 2008 - July 2014
Nielsen BASES June 2006 - June 2008
BASES December 2005 - May 2006
BASES April 2004 - November 2005
SNCF - Frêt International July 2002 - December 2003
Skills
Market Research, Project Management, Cross-functional Team..., Business Development, Questionnaire Design, International Project..., Customer Insight, Marketing Research, Project Planning, Product Development, Management, Strategic Planning, CRM, Leadership, Analytics, Quantitative Research, Strategy, Marketing Strategy
Education
Ecole de Management de Normandie 1997 — 2001
Master, Marketing & Communication
The University of Reading 1999 — 2000
EMBS, European Master of Business Sciences
Matt Mosconi Matt Mosconi's Nielsen BASES Experience June 2008 - December 2011
Job Manager, Sales Strategy Analytics at Cars.com
Industry Management Consulting
Experience
Cars.com May 2014 - Present
Cars.com September 2012 - August 2014
Redbox December 2011 - July 2012
Nielsen BASES June 2008 - December 2011
Miami University March 2006 - May 2008
Miami University 2005 - 2008
Adler Planetarium May 2007 - August 2007
Adler Planetarium, Chicago May 2007 - August 2007
Skills
Volumetric forecasting, Diagnostic analysis, Client consulting, Business Strategy, Microsoft Excel, Microsoft SQL Server, Tableau, Customer Insight, Forecasting, Analysis, Analytics, Data Analysis, Market Research, Marketing Strategy, Quantitative Research, Marketing, Marketing Research, Strategy
Education
Miami University 2004 — 2008
B.A., Economics, Psychology, 3.85
Miami University 2004 — 2008
B.A., Economics, Psychology
Libertyville High School
Cars.com May 2014 - Present
Cars.com September 2012 - August 2014
Redbox December 2011 - July 2012
Nielsen BASES June 2008 - December 2011
Miami University March 2006 - May 2008
Miami University 2005 - 2008
Adler Planetarium May 2007 - August 2007
Adler Planetarium, Chicago May 2007 - August 2007
Skills
Volumetric forecasting, Diagnostic analysis, Client consulting, Business Strategy, Microsoft Excel, Microsoft SQL Server, Tableau, Customer Insight, Forecasting, Analysis, Analytics, Data Analysis, Market Research, Marketing Strategy, Quantitative Research, Marketing, Marketing Research, Strategy
Education
Miami University 2004 — 2008
B.A., Economics, Psychology, 3.85
Miami University 2004 — 2008
B.A., Economics, Psychology
Libertyville High School
Walter Zabaglio Walter Zabaglio's Nielsen BASES Experience February 2012 - August 2012
Job Business Optimization Manager at Puppet Labs, Inc.
Industry Computer Software
Experience
Puppet Labs, Inc. October 2013 - Present
Puppet Labs, Inc. August 2012 - October 2013
Nielsen BASES February 2012 - August 2012
Nielsen BASES February 2010 - June 2012
DOE 2007 - March 2010
Skills
Analytics, Forecasting, Customer Insight, Segmentation, Marketing Research, Market Research, Consumer Behaviour, Quantitative Research, Data Analysis, Competitive Analysis, Business Insights, Market Analysis, Competitive Intelligence, Primary Research, Market Intelligence, Analysis, Consumer Insight, Product Development, Marketing, Consulting
Education
decatur
The Ohio State University
Miami University
University of Cincinnati
University of Wisconsin-Madison
Puppet Labs, Inc. October 2013 - Present
Puppet Labs, Inc. August 2012 - October 2013
Nielsen BASES February 2012 - August 2012
Nielsen BASES February 2010 - June 2012
DOE 2007 - March 2010
Skills
Analytics, Forecasting, Customer Insight, Segmentation, Marketing Research, Market Research, Consumer Behaviour, Quantitative Research, Data Analysis, Competitive Analysis, Business Insights, Market Analysis, Competitive Intelligence, Primary Research, Market Intelligence, Analysis, Consumer Insight, Product Development, Marketing, Consulting
Education
decatur
The Ohio State University
Miami University
University of Cincinnati
University of Wisconsin-Madison
Christin Sogge Christin Sogge's Nielsen BASES Experience May 2008 - September 2012
Job Director, The Connell Group
Industry Market Research
Experience
The Connell Group September 2012 - Present
Cambridge University Hospitals NHS Foundation Trust July 2014 - October 2014
Nielsen BASES May 2008 - September 2012
Huron Consulting Group July 2007 - April 2008
EuroTEFL July 2006 - May 2007
Huron Consulting Group June 2003 - June 2006
Skills
Quantitative Research, Qualitative Research, Forecasting, Management Consulting, International Project..., Market Research, Valuation, Financial Modeling, Segmentation
Education
University of Illinois at Urbana-Champaign
Bachelor of Science, Finance
MUDEC (Miami University Dolibois European Center)
University of New England 2013 — 2014
Completed prerequisite coursework in Medical Terminology, Biology, and Biochemistry
University of Illinois at Chicago 2012 — 2012
Completed prerequisite coursework in Organic Chemistry
City Colleges 2011 — 2013
Completed prerequisite coursework in Biology, Chemisty, Microbiology, and Anatomy and Physiology
The Connell Group September 2012 - Present
Cambridge University Hospitals NHS Foundation Trust July 2014 - October 2014
Nielsen BASES May 2008 - September 2012
Huron Consulting Group July 2007 - April 2008
EuroTEFL July 2006 - May 2007
Huron Consulting Group June 2003 - June 2006
Skills
Quantitative Research, Qualitative Research, Forecasting, Management Consulting, International Project..., Market Research, Valuation, Financial Modeling, Segmentation
Education
University of Illinois at Urbana-Champaign
Bachelor of Science, Finance
MUDEC (Miami University Dolibois European Center)
University of New England 2013 — 2014
Completed prerequisite coursework in Medical Terminology, Biology, and Biochemistry
University of Illinois at Chicago 2012 — 2012
Completed prerequisite coursework in Organic Chemistry
City Colleges 2011 — 2013
Completed prerequisite coursework in Biology, Chemisty, Microbiology, and Anatomy and Physiology
Jane Braum's Nielsen BASES Experience January 1999 - December 2000
Job Global Insights Executive at Currently on Sabbatical
Industry Market Research
Experience
Currently on Sabbatical February 2014 - Present
YouGov 2010 - February 2014
GfK January 2006 - September 2010
TNS (formerly Research International) January 2001 - January 2006
Nielsen - BASES January 1999 - December 2000
Ipsos (formerly Angus Reid Group) January 1997 - December 1998
TNS (formerly NFO) January 1990 - December 1997
McGraw Hill Financial - DRI January 1986 - December 1989
ConDiesel Mobile Equipment January 1984 - December 1985
Skills
Customer Insight, Marketing Research, Strategic Marketing..., Talent Acquisition, Insight Generation, Segmentation, Consumer Insight, Agency Leadership, Key Account Management, Key Account Development, Product Forecasting, Economic Forecasting, Advertising Research, Brand Management, Brand Loyalty, Brand Equity, Quantitative Research, Consumer Behaviour, Competitive Intelligence, Shopper Marketing, Analytics, Focus Groups, Business Insights, Ethnography, Survey Research, Questionnaires, International Research, Online Research, Positioning, Brand Architecture, Market Research, Market Analysis, Copy Testing, Mystery Shopping
Education
Central Connecticut State University
Bachelor's Degree, Dual Major: Mathematics (Statistics Concentration) and Computer Science
University of Connecticut
Master of Business Administration (M.B.A.), Finance Concentration
Currently on Sabbatical February 2014 - Present
YouGov 2010 - February 2014
GfK January 2006 - September 2010
TNS (formerly Research International) January 2001 - January 2006
Nielsen - BASES January 1999 - December 2000
Ipsos (formerly Angus Reid Group) January 1997 - December 1998
TNS (formerly NFO) January 1990 - December 1997
McGraw Hill Financial - DRI January 1986 - December 1989
ConDiesel Mobile Equipment January 1984 - December 1985
Skills
Customer Insight, Marketing Research, Strategic Marketing..., Talent Acquisition, Insight Generation, Segmentation, Consumer Insight, Agency Leadership, Key Account Management, Key Account Development, Product Forecasting, Economic Forecasting, Advertising Research, Brand Management, Brand Loyalty, Brand Equity, Quantitative Research, Consumer Behaviour, Competitive Intelligence, Shopper Marketing, Analytics, Focus Groups, Business Insights, Ethnography, Survey Research, Questionnaires, International Research, Online Research, Positioning, Brand Architecture, Market Research, Market Analysis, Copy Testing, Mystery Shopping
Education
Central Connecticut State University
Bachelor's Degree, Dual Major: Mathematics (Statistics Concentration) and Computer Science
University of Connecticut
Master of Business Administration (M.B.A.), Finance Concentration
Sharon Trainor-Smith's Nielsen BASES Experience 2010 - 2012
Job New Product and Innovation Consulting
Industry Marketing and Advertising
Experience
Nielsen BASES 2010 - 2012
Pepperidge Farm, Inc. 2005 - 2009
Landis Strategy & Innovation / now TNS Landis 2002 - 2004
FutureBrand / MCA Marketing / Consumer Dynamics Consultancies 2000 - 2002
Ipsos-ASI Advertising and Marketing Research 1994 - 2000
Campbell Soup Company 1990 - 1994
Colombo Yogurt 1992 - 1993
Blanchard & Blanchard Ltd., Natural Salad Dressings & Condiments 1988 - 1989
Ben & Jerry's Ice Cream 1988 - 1988
Campbell Soup Company 1982 - 1987
Education
WBDC - Women's Business Development Council 2012 — 2013
Certification - FastTrac New Ventures Business Planning for Start Ups, Entrepreneurial Business Start Up
Tuck School of Business at Dartmouth 1980 — 1982
MBA, Tuck Scholar (Top 10% of class), Marketing & Communications
University of Virginia
BA Magna cum Laude, English Honors
Washington-Lee High School
English Honors, AP English
Nielsen BASES 2010 - 2012
Pepperidge Farm, Inc. 2005 - 2009
Landis Strategy & Innovation / now TNS Landis 2002 - 2004
FutureBrand / MCA Marketing / Consumer Dynamics Consultancies 2000 - 2002
Ipsos-ASI Advertising and Marketing Research 1994 - 2000
Campbell Soup Company 1990 - 1994
Colombo Yogurt 1992 - 1993
Blanchard & Blanchard Ltd., Natural Salad Dressings & Condiments 1988 - 1989
Ben & Jerry's Ice Cream 1988 - 1988
Campbell Soup Company 1982 - 1987
Education
WBDC - Women's Business Development Council 2012 — 2013
Certification - FastTrac New Ventures Business Planning for Start Ups, Entrepreneurial Business Start Up
Tuck School of Business at Dartmouth 1980 — 1982
MBA, Tuck Scholar (Top 10% of class), Marketing & Communications
University of Virginia
BA Magna cum Laude, English Honors
Washington-Lee High School
English Honors, AP English
Allison Carissimi's Nielsen BASES Experience April 2004 - March 2011
Job Sr. Associate at dunnhumby
Industry Market Research
Experience
dunnhumby October 2010 - Present
Nielsen BASES April 2004 - March 2011
Nielsen BASES February 2003 - April 2004
Integrated Research Associates July 2002 - January 2003
Education
Cleveland State University 2000 — 2002
Masters
Wheeling Jesuit University 1996 — 2000
B.A.
dunnhumby October 2010 - Present
Nielsen BASES April 2004 - March 2011
Nielsen BASES February 2003 - April 2004
Integrated Research Associates July 2002 - January 2003
Education
Cleveland State University 2000 — 2002
Masters
Wheeling Jesuit University 1996 — 2000
B.A.
Diane Isler's Nielsen BASES Experience July 2011 - November 2012
Job Insights and Category Management Leader at Kao USA Inc.
Industry Market Research
Experience
Kao USA Inc. November 2012 - Present
Nielsen BASES July 2011 - November 2012
Nielsen BASES January 2010 - June 2011
The Nielsen Company August 2007 - December 2009
Procter & Gamble 1994 - 1995
Procter & Gamble 1992 - 1994
Procter & Gamble 1990 - 1992
Procter & Gamble 1989 - 1990
Procter & Gamble 1988 - 1989
Procter & Gamble 1987 - 1988
Skills
FMCG, Forecasting, Business Analysis, Strategic Planning, Budgets, Management, Sales, Team Building, Customer Insight, Marketing Research, Competitive Analysis, Analytics, Business Insights, Cross-functional Team..., Market Research, Curriculum Design, Training Delivery, Systems Analysis, System Design, Process Improvement, Superior Client Service
Education
Xavier University - School of Business Administration 1988 — 1993
MBA
Miami University 1983 — 1987
BS, Systems Analysis
Badin High School
Kao USA Inc. November 2012 - Present
Nielsen BASES July 2011 - November 2012
Nielsen BASES January 2010 - June 2011
The Nielsen Company August 2007 - December 2009
Procter & Gamble 1994 - 1995
Procter & Gamble 1992 - 1994
Procter & Gamble 1990 - 1992
Procter & Gamble 1989 - 1990
Procter & Gamble 1988 - 1989
Procter & Gamble 1987 - 1988
Skills
FMCG, Forecasting, Business Analysis, Strategic Planning, Budgets, Management, Sales, Team Building, Customer Insight, Marketing Research, Competitive Analysis, Analytics, Business Insights, Cross-functional Team..., Market Research, Curriculum Design, Training Delivery, Systems Analysis, System Design, Process Improvement, Superior Client Service
Education
Xavier University - School of Business Administration 1988 — 1993
MBA
Miami University 1983 — 1987
BS, Systems Analysis
Badin High School
Patrick Higgs's Nielsen BASES Experience August 2002 - Present
Job Office Manager at Nielsen BASES
Industry Market Research
Experience
Nielsen - BASES August 2002 - Present
Zombie Army Productions November 2000 - 2008
It's Just Lunch February 2002 - August 2002
Skills
Market Research, Consumer Behaviour, Marketing Research, Quantitative Research, Customer Insight, Strategy, Multi Tasking, Logistics Management, party planning, Catering
Education
Southern Illinois University, Carbondale 1991 — 1996
Bachelor of Arts (BA), Theatre/Theater
Nielsen - BASES August 2002 - Present
Zombie Army Productions November 2000 - 2008
It's Just Lunch February 2002 - August 2002
Skills
Market Research, Consumer Behaviour, Marketing Research, Quantitative Research, Customer Insight, Strategy, Multi Tasking, Logistics Management, party planning, Catering
Education
Southern Illinois University, Carbondale 1991 — 1996
Bachelor of Arts (BA), Theatre/Theater
Joseph Ashbrook's Nielsen BASES Experience November 2008 - September 2010
Job Associate at Squire Patton Boggs
Industry Law Practice
Experience
Squire Patton Boggs August 2013 - Present
Virginia Law Review February 2012 - February 2013
Sidley Austin LLP May 2012 - August 2012
Professor Caleb Nelson, University of Virginia School of Law July 2011 - August 2011
Graydon Head LLP May 2011 - July 2011
Nielsen BASES November 2008 - September 2010
Nielsen BASES July 2007 - November 2008
Education
University of Virginia 2010 — 2013
JD
Miami University 2006 — 2007
MBA
University of Tennessee-Knoxville 2000 — 2004
BS, Broadcasting
Squire Patton Boggs August 2013 - Present
Virginia Law Review February 2012 - February 2013
Sidley Austin LLP May 2012 - August 2012
Professor Caleb Nelson, University of Virginia School of Law July 2011 - August 2011
Graydon Head LLP May 2011 - July 2011
Nielsen BASES November 2008 - September 2010
Nielsen BASES July 2007 - November 2008
Education
University of Virginia 2010 — 2013
JD
Miami University 2006 — 2007
MBA
University of Tennessee-Knoxville 2000 — 2004
BS, Broadcasting
Dick Bader's Nielsen BASES Experience February 2000 - December 2012
Job Senior Project Director Specialist at Ipsos Understanding UnLtd.
Industry Market Research
Experience
Ipsos Understanding UnLtd. March 2013 - Present
Nielsen, BASES February 2000 - December 2012
Nielsen, BASES April 1994 - March 2000
QAI, Inc, September 1990 - March 1994
SPAR/Burgoyne January 1989 - August 1990
Education
Northern Kentucky University
Bachelor of Science, Marketing
Ipsos Understanding UnLtd. March 2013 - Present
Nielsen, BASES February 2000 - December 2012
Nielsen, BASES April 1994 - March 2000
QAI, Inc, September 1990 - March 1994
SPAR/Burgoyne January 1989 - August 1990
Education
Northern Kentucky University
Bachelor of Science, Marketing
Seth Rhoades's Nielsen BASES Experience June 2003 - June 2007
Job Sales Director at Schwan's Consumer Brands
Industry Consumer Goods
Experience
Schwan's Consumer Brands September 2010 - Present
Schwan's Consumer Brands September 2009 - September 2010
Schering-Plough June 2007 - September 2009
Nielsen BASES June 2003 - June 2007
Skills
Sales Operations, Sales Management, Shopper Marketing, Trade Marketing, Key Account Development, Cross-functional Team...
Education
Miami University 1998 — 2003
Bachelor of Science (B.S.) in Business Administration, Accounting / MIS
Schwan's Consumer Brands September 2010 - Present
Schwan's Consumer Brands September 2009 - September 2010
Schering-Plough June 2007 - September 2009
Nielsen BASES June 2003 - June 2007
Skills
Sales Operations, Sales Management, Shopper Marketing, Trade Marketing, Key Account Development, Cross-functional Team...
Education
Miami University 1998 — 2003
Bachelor of Science (B.S.) in Business Administration, Accounting / MIS
Shannon Gallagher's Nielsen BASES Experience December 2010 - December 2012
Job VP, Analytics Services at Crossix Solutions
Industry Consumer Goods
Experience
Crossix Solutions December 2012 - Present
Nielsen BASES December 2010 - December 2012
Skills
Consumer Insight, Strategy, Market Research, Shopper Marketing, Management Consulting, Competitive Analysis, Marketing Strategy, Consumer Healthcare, Pharmaceutical Industry, Customer Insight, Forecasting, Qualitative Research, Data Analysis
Education
Cornell University 1996 — 2000
Crossix Solutions December 2012 - Present
Nielsen BASES December 2010 - December 2012
Skills
Consumer Insight, Strategy, Market Research, Shopper Marketing, Management Consulting, Competitive Analysis, Marketing Strategy, Consumer Healthcare, Pharmaceutical Industry, Customer Insight, Forecasting, Qualitative Research, Data Analysis
Education
Cornell University 1996 — 2000
Ramon Melgarejo's Nielsen BASES Experience February 2010 - November 2011
Job Driving growth and efficiency for innovation teams across strategic global accounts
Industry Market Research
Experience
Nielsen June 2015 - Present
Nielsen May 2013 - June 2015
Affinnova November 2011 - April 2013
Nielsen BASES February 2010 - November 2011
Nielsen BASES November 2007 - February 2010
Nielsen BASES September 2005 - October 2007
Nielsen BASES June 2004 - September 2005
Nielsen BASES July 2003 - June 2004
Skills
Innovation, Forecasting, Quantitative Research, International Business, People Management, Client Service, Financial Services, Management, Consumer Behaviour, Marketing, Market Research, Segmentation, Brand Management, Business Strategy, Management Consulting, Cross-functional Team...
Education
Indiana University - Kelley School of Business 1999 — 2003
Bachelor of Science, Marketing & International Business
Nielsen June 2015 - Present
Nielsen May 2013 - June 2015
Affinnova November 2011 - April 2013
Nielsen BASES February 2010 - November 2011
Nielsen BASES November 2007 - February 2010
Nielsen BASES September 2005 - October 2007
Nielsen BASES June 2004 - September 2005
Nielsen BASES July 2003 - June 2004
Skills
Innovation, Forecasting, Quantitative Research, International Business, People Management, Client Service, Financial Services, Management, Consumer Behaviour, Marketing, Market Research, Segmentation, Brand Management, Business Strategy, Management Consulting, Cross-functional Team...
Education
Indiana University - Kelley School of Business 1999 — 2003
Bachelor of Science, Marketing & International Business
Mark Brzezinski's Nielsen BASES Experience April 2008 - May 2012
Job Senior Analyst at PatientPoint®
Industry Market Research
Experience
PatientPoint® April 2013 - Present
Nielsen May 2012 - April 2013
Nielsen BASES April 2008 - May 2012
3M Precision Optics December 2004 - March 2008
3M January 2000 - December 2004
United States Army Reserve 1982 - 2004
Corning Precision Lens September 1997 - January 2000
Skills
Forecasting, Market Research, Marketing Strategy, Analytics, Data Analysis, Strategic Planning, Excel, Visual Basic, Six Sigma, Competitive Analysis, Statistics, Modeling, Simulation, Optimization, Manufacturing Planning, Lean Manufacturing, Operations Management, Capacity Analysis
Education
University of Cincinnati College of Business 2001 — 2004
MBA, Operation Management
University of Cincinnati 1997 — 2000
Bachelors, Industrial Engineering
PatientPoint® April 2013 - Present
Nielsen May 2012 - April 2013
Nielsen BASES April 2008 - May 2012
3M Precision Optics December 2004 - March 2008
3M January 2000 - December 2004
United States Army Reserve 1982 - 2004
Corning Precision Lens September 1997 - January 2000
Skills
Forecasting, Market Research, Marketing Strategy, Analytics, Data Analysis, Strategic Planning, Excel, Visual Basic, Six Sigma, Competitive Analysis, Statistics, Modeling, Simulation, Optimization, Manufacturing Planning, Lean Manufacturing, Operations Management, Capacity Analysis
Education
University of Cincinnati College of Business 2001 — 2004
MBA, Operation Management
University of Cincinnati 1997 — 2000
Bachelors, Industrial Engineering
Anna Wingert's Nielsen BASES Experience March 2009 - May 2011
Job Volunteer Boise, ID
Industry Market Research
Experience
Agency for New Americans March 2012 - Present
CRASH Japan September 2011 - December 2011
Nielsen BASES March 2009 - May 2011
BASES February 2007 - March 2009
BASES June 2005 - February 2007
BASES July 2004 - June 2005
Skills
Management Consulting, Analytics, Data Analysis
Education
Miami University 2000 — 2004
Agency for New Americans March 2012 - Present
CRASH Japan September 2011 - December 2011
Nielsen BASES March 2009 - May 2011
BASES February 2007 - March 2009
BASES June 2005 - February 2007
BASES July 2004 - June 2005
Skills
Management Consulting, Analytics, Data Analysis
Education
Miami University 2000 — 2004
Game Vaivong's Nielsen BASES Experience 2003 - 2005
Job Marketing Analytics
Industry Market Research
Experience
Walgreens 2012 - Present
CAC Group, Inc. 2010 - 2012
SymphonyIRI Group 2005 - 2010
Nielsen BASES 2003 - 2005
Miller Brewing Company 2002 - 2003
Skills
SAS, Segmentation, Analytics, Shopper Marketing, Leadership, Data Analysis, Marketing Strategy, FMCG, Data Mining, Predictive Modeling, Business Intelligence, Marketing Research, Statistical Modeling, Project Management, Logistic Regression, Direct Marketing, Customer Insight, CRM, Strategy, Econometrics, Quantitative Research, Economics, Predictive Analytics, Market Research, Database Marketing, Consumer Behaviour, Forecasting, Market Analysis, Customer Analysis, Brand Equity, Competitive Analysis, SPSS, Business Analytics, Statistics, Competitive Intelligence, Web Analytics, VBA, SAS programming
Education
Illinois Institute of Technology 2005 — 2010
Ph.D., Management Science
Marquette University 2001 — 2003
M.S., Applied Economics
Ohio Wesleyan University 1997 — 2001
B.A., Economics, Japanese Studies
Waseda University 1999 — 2000
Study Abroad, Japanese Studies
ICSA
Walgreens 2012 - Present
CAC Group, Inc. 2010 - 2012
SymphonyIRI Group 2005 - 2010
Nielsen BASES 2003 - 2005
Miller Brewing Company 2002 - 2003
Skills
SAS, Segmentation, Analytics, Shopper Marketing, Leadership, Data Analysis, Marketing Strategy, FMCG, Data Mining, Predictive Modeling, Business Intelligence, Marketing Research, Statistical Modeling, Project Management, Logistic Regression, Direct Marketing, Customer Insight, CRM, Strategy, Econometrics, Quantitative Research, Economics, Predictive Analytics, Market Research, Database Marketing, Consumer Behaviour, Forecasting, Market Analysis, Customer Analysis, Brand Equity, Competitive Analysis, SPSS, Business Analytics, Statistics, Competitive Intelligence, Web Analytics, VBA, SAS programming
Education
Illinois Institute of Technology 2005 — 2010
Ph.D., Management Science
Marquette University 2001 — 2003
M.S., Applied Economics
Ohio Wesleyan University 1997 — 2001
B.A., Economics, Japanese Studies
Waseda University 1999 — 2000
Study Abroad, Japanese Studies
ICSA
Gregory Pressoir's Nielsen BASES Experience 2010 - 2012
Job Global Brand Manager at Revlon
Industry Consumer Goods
Experience
Revlon January 2015 - Present
Revlon August 2014 - December 2014
Revlon 2013 - August 2014
Nielsen BASES 2010 - 2012
United States Census Bureau 2009 - 2010
Junior Achievement of New York 2009 - 2009
William E. Simon Graduate School of Business-University of Rochester 2006 - 2008
Xerox Global Services 2007 - 2007
Guardsmark 2003 - 2006
Skills
Data Analysis, Strategy, Marketing Research, Market Research, Marketing, Management Consulting, Competitive Analysis, Analytics, Market Analysis, Segmentation, Marketing Strategy, Consumer Products
Education
University of Rochester - William E. Simon Graduate School of Business Administration 2006 — 2008
MBA, Marketing and Organizational Strategy
University of Maryland College Park
B.S., Sports Management
Revlon January 2015 - Present
Revlon August 2014 - December 2014
Revlon 2013 - August 2014
Nielsen BASES 2010 - 2012
United States Census Bureau 2009 - 2010
Junior Achievement of New York 2009 - 2009
William E. Simon Graduate School of Business-University of Rochester 2006 - 2008
Xerox Global Services 2007 - 2007
Guardsmark 2003 - 2006
Skills
Data Analysis, Strategy, Marketing Research, Market Research, Marketing, Management Consulting, Competitive Analysis, Analytics, Market Analysis, Segmentation, Marketing Strategy, Consumer Products
Education
University of Rochester - William E. Simon Graduate School of Business Administration 2006 — 2008
MBA, Marketing and Organizational Strategy
University of Maryland College Park
B.S., Sports Management
Lynn Quinlan's Nielsen BASES Experience June 2015 - Present
Job Manager, Innovation Analytics NestlePurina at Nielsen BASES
Industry Market Research
Experience
Nielsen BASES June 2015 - Present
Nielsen BASES October 2012 - June 2015
Nielsen July 2011 - September 2012
Nielsen June 2008 - June 2011
The Young Group, Ltd. June 2006 - May 2008
The Young Group, Ltd. August 2005 - June 2006
Information Resources, Inc. (IRI) November 2004 - February 2005
Information Resources, Inc. (IRI) July 2002 - November 2004
Information Resources, Inc. (IRI) July 2000 - June 2002
Education
University of Missouri-Saint Louis
MBA, Marketing
Washington University in St. Louis 1996 — 2000
BSBA, Finance and Psychology
Nielsen BASES June 2015 - Present
Nielsen BASES October 2012 - June 2015
Nielsen July 2011 - September 2012
Nielsen June 2008 - June 2011
The Young Group, Ltd. June 2006 - May 2008
The Young Group, Ltd. August 2005 - June 2006
Information Resources, Inc. (IRI) November 2004 - February 2005
Information Resources, Inc. (IRI) July 2002 - November 2004
Information Resources, Inc. (IRI) July 2000 - June 2002
Education
University of Missouri-Saint Louis
MBA, Marketing
Washington University in St. Louis 1996 — 2000
BSBA, Finance and Psychology
Anita Iyer, MBA's Nielsen BASES Experience May 2009 - February 2010
Job Strategist at Springbox
Industry Internet
Experience
Springbox February 2015 - Present
Turner Sports August 2014 - December 2014
Springbox May 2014 - August 2014
Center for Excellence in Brand & Customer Management, J.Mack Robinson College of Business August 2012 - April 2014
Hindustan Unilever Limited March 2010 - January 2011
Nielsen BASES May 2009 - February 2010
Nielsen BASES May 2007 - April 2009
Skills
Market Research, Marketing Research, Consumer Behaviour, Data Analysis, Customer Insight, Primary Research, Quantitative Research, Competitive Analysis, Analysis, CRM, FMCG, Survey Design, Qualitative Research, Strategy, Marketing Management, Questionnaire Design, SAS, SQL, Project Management, Minitab, SPSS, Marketing Analytics, Market Analysis, Tableau, Advertising Research, Analytics, Social Media Marketing, Business Analysis, Brand Development, Marketing, Data Mining, Market Intelligence, Focus Groups, Consumer Products, Consumer Insight, Adobe Marketing Cloud, Omniture, Google Analytics
Education
Georgia State University - J. Mack Robinson College of Business 2012 — 2014
Master of Business Administration (MBA), Marketing
Welingkar Institute of Management 2008 — 2009
Diploma in Marketing Management, Marketing Management
University of Mumbai 2003 — 2006
Bachelor of Science, Major: Statistics
Springbox February 2015 - Present
Turner Sports August 2014 - December 2014
Springbox May 2014 - August 2014
Center for Excellence in Brand & Customer Management, J.Mack Robinson College of Business August 2012 - April 2014
Hindustan Unilever Limited March 2010 - January 2011
Nielsen BASES May 2009 - February 2010
Nielsen BASES May 2007 - April 2009
Skills
Market Research, Marketing Research, Consumer Behaviour, Data Analysis, Customer Insight, Primary Research, Quantitative Research, Competitive Analysis, Analysis, CRM, FMCG, Survey Design, Qualitative Research, Strategy, Marketing Management, Questionnaire Design, SAS, SQL, Project Management, Minitab, SPSS, Marketing Analytics, Market Analysis, Tableau, Advertising Research, Analytics, Social Media Marketing, Business Analysis, Brand Development, Marketing, Data Mining, Market Intelligence, Focus Groups, Consumer Products, Consumer Insight, Adobe Marketing Cloud, Omniture, Google Analytics
Education
Georgia State University - J. Mack Robinson College of Business 2012 — 2014
Master of Business Administration (MBA), Marketing
Welingkar Institute of Management 2008 — 2009
Diploma in Marketing Management, Marketing Management
University of Mumbai 2003 — 2006
Bachelor of Science, Major: Statistics
Jeremy Zuke's Nielsen BASES Experience November 2010 - March 2012
Job Manager, Vendor Collaboration at Walgreens
Industry Market Research
Experience
Walgreens April 2013 - Present
Nielsen April 2012 - April 2013
Nielsen BASES November 2010 - March 2012
Nielsen BASES July 2009 - October 2010
Nielsen BASES July 2008 - June 2009
FOCUS St. Louis June 2007 - August 2007
Skills
Innovation Consulting, Marketing Strategy, People Development, Report Writing, Client Presentation, Consumer Behaviour, Analytics, Marketing Research, Nielsen
Education
Washington University in St. Louis - Olin Business School 2004 — 2008
BSBA, Marketing, International Business, German, History
HKUST Business School 2007 — 2007
BSBA, Marketing, International Business
Walgreens April 2013 - Present
Nielsen April 2012 - April 2013
Nielsen BASES November 2010 - March 2012
Nielsen BASES July 2009 - October 2010
Nielsen BASES July 2008 - June 2009
FOCUS St. Louis June 2007 - August 2007
Skills
Innovation Consulting, Marketing Strategy, People Development, Report Writing, Client Presentation, Consumer Behaviour, Analytics, Marketing Research, Nielsen
Education
Washington University in St. Louis - Olin Business School 2004 — 2008
BSBA, Marketing, International Business, German, History
HKUST Business School 2007 — 2007
BSBA, Marketing, International Business
Simone Dugan's Nielsen BASES Experience 2008 - Present
Job Senior Advisor at Nielsen BASES
Industry Market Research
Experience
Nielsen BASES 2008 - Present
Nielsen BASES 2007 - 2008
BASES July 1997 - June 2006
Gemini Consulting June 1996 - July 1997
Skills
Marketing Research, Analytics
Education
Rutgers, The State University of New Jersey-Newark 2001 — 2004
MBA
Drew University 1992 — 1996
BA, Philosophy Major, Sociology Minor
Nielsen BASES 2008 - Present
Nielsen BASES 2007 - 2008
BASES July 1997 - June 2006
Gemini Consulting June 1996 - July 1997
Skills
Marketing Research, Analytics
Education
Rutgers, The State University of New Jersey-Newark 2001 — 2004
MBA
Drew University 1992 — 1996
BA, Philosophy Major, Sociology Minor
casey hamlyn's Nielsen BASES Experience April 2010 - May 2012
Job Associate Client Director at Nielsen
Industry Market Research
Experience
Nielsen August 2013 - Present
Nielsen June 2012 - July 2013
Nielsen BASES April 2010 - May 2012
The Nielsen Company January 2008 - March 2010
Ipsos ASI 2003 - 2007
Skills
Consumer Behaviour, Market Research, Marketing Research, Customer Insight, Analytics, Segmentation, Shopper Marketing, Data Analysis, Competitive Analysis, Quantitative Research
Education
Xavier University - Williams College of Business 2005 — 2008
MBA, Business Administration
Miami University 2000 — 2003
Bachelor of Science (B.S.), Marketing, Statistics and Finance
Nielsen August 2013 - Present
Nielsen June 2012 - July 2013
Nielsen BASES April 2010 - May 2012
The Nielsen Company January 2008 - March 2010
Ipsos ASI 2003 - 2007
Skills
Consumer Behaviour, Market Research, Marketing Research, Customer Insight, Analytics, Segmentation, Shopper Marketing, Data Analysis, Competitive Analysis, Quantitative Research
Education
Xavier University - Williams College of Business 2005 — 2008
MBA, Business Administration
Miami University 2000 — 2003
Bachelor of Science (B.S.), Marketing, Statistics and Finance
Sergei Peysakhov's Nielsen BASES Experience July 2009 - December 2010
Job Vice President at Marketing Evolution
Industry Market Research
Experience
Marketing Evolution August 2015 - Present
Marketing Evolution August 2014 - August 2015
Marketing Evolution January 2012 - August 2014
Marketing Evolution July 2011 - January 2012
Marketing Evolution December 2010 - June 2011
Nielsen BASES July 2009 - December 2010
Nielsen BASES July 2008 - July 2009
The Daily Pennsylvanian September 2006 - May 2008
University Directories May 2007 - August 2007
Skills
Consumer Insights, Market Research, Analytics, Forecasting, Photoshop, Customer Insight, Data Analysis, Consumer Packaged Goods..., Consulting, Quantitative Research, Survey Design, Manage Client..., Advertising, Marketing Research, Segmentation
Education
University of Pennsylvania 2004 — 2008
Bachelor of Arts, Economics, Marketing, Psychology
Central High School of Philadelphia 2000 — 2004
Marketing Evolution August 2015 - Present
Marketing Evolution August 2014 - August 2015
Marketing Evolution January 2012 - August 2014
Marketing Evolution July 2011 - January 2012
Marketing Evolution December 2010 - June 2011
Nielsen BASES July 2009 - December 2010
Nielsen BASES July 2008 - July 2009
The Daily Pennsylvanian September 2006 - May 2008
University Directories May 2007 - August 2007
Skills
Consumer Insights, Market Research, Analytics, Forecasting, Photoshop, Customer Insight, Data Analysis, Consumer Packaged Goods..., Consulting, Quantitative Research, Survey Design, Manage Client..., Advertising, Marketing Research, Segmentation
Education
University of Pennsylvania 2004 — 2008
Bachelor of Arts, Economics, Marketing, Psychology
Central High School of Philadelphia 2000 — 2004
Matt Cahill's Nielsen BASES Experience July 2007 - December 2009
Job Director US Consumer Insights at McDonald's Corporation
Industry Market Research
Experience
McDonald's Corporation July 2015 - Present
McDonald's Corporation January 2014 - July 2015
McDonald's Corporation December 2009 - December 2013
Nielsen BASES July 2007 - December 2009
Cloud Packaging Solutions 2005 - 2006
Skills
Market Research, Brand Equity, Consumer Behaviour, Advertising Research, Analytics, Segmentation, Marketing Research, Nielsen, Quantitative Research, Customer Insight
Education
University of Notre Dame 2003 — 2007
Business Administration, Marketing
McDonald's Corporation July 2015 - Present
McDonald's Corporation January 2014 - July 2015
McDonald's Corporation December 2009 - December 2013
Nielsen BASES July 2007 - December 2009
Cloud Packaging Solutions 2005 - 2006
Skills
Market Research, Brand Equity, Consumer Behaviour, Advertising Research, Analytics, Segmentation, Marketing Research, Nielsen, Quantitative Research, Customer Insight
Education
University of Notre Dame 2003 — 2007
Business Administration, Marketing
Emily Fassanella Weiner's Nielsen BASES Experience February 2007 - January 2014
Job New Product Consulting
Industry Market Research
Experience
Nielsen BASES February 2007 - January 2014
PMA June 2004 - January 2007
Skills
Marketing Research, Market Research, Customer Insight, Consumer Behaviour
Education
University of Michigan - Stephen M. Ross School of Business
BBA, Business, Marketing, Marketing Research
Nielsen BASES February 2007 - January 2014
PMA June 2004 - January 2007
Skills
Marketing Research, Market Research, Customer Insight, Consumer Behaviour
Education
University of Michigan - Stephen M. Ross School of Business
BBA, Business, Marketing, Marketing Research
Kyle Boston's Nielsen BASES Experience September 2010 - November 2011
Job Senior Product Manager, Revenue at Twitter
Industry Internet
Experience
Twitter September 2015 - Present
Twitter April 2014 - August 2015
Twitter May 2013 - April 2014
Twitter November 2011 - May 2013
Nielsen BASES September 2010 - November 2011
Nielsen BASES June 2009 - September 2010
Nielsen BASES June 2008 - June 2009
Skills
Marketing Research, Analytics, Customer Insight, Product Development, Consumer Behaviour, Quantitative Research, Product Management, Forecasting, Advertising..., Advertising, Digital Media, Digital Strategy, Social Media Measurement, Marketing ROI, Product Innovation, Marketing, Branding
Education
Miami University
Bachelor of Arts
Twitter September 2015 - Present
Twitter April 2014 - August 2015
Twitter May 2013 - April 2014
Twitter November 2011 - May 2013
Nielsen BASES September 2010 - November 2011
Nielsen BASES June 2009 - September 2010
Nielsen BASES June 2008 - June 2009
Skills
Marketing Research, Analytics, Customer Insight, Product Development, Consumer Behaviour, Quantitative Research, Product Management, Forecasting, Advertising..., Advertising, Digital Media, Digital Strategy, Social Media Measurement, Marketing ROI, Product Innovation, Marketing, Branding
Education
Miami University
Bachelor of Arts
Jason Dyer's Nielsen BASES Experience 2003 - September 2010
Job Vice President at Nielsen Innovation Analytics
Industry Market Research
Experience
Nielsen Innovation Analytics June 2013 - Present
TNS North America September 2010 - June 2013
Nielsen BASES 2003 - September 2010
Commonwealth Aluminum, Inc. March 2003 - November 2003
The ARS Group January 2002 - March 2003
Skills
Customer Insight, Consumer Behaviour, Quantitative Research, Six Sigma, Management Consulting, Management, Marketing Research, Segmentation, Market Research, Advertising Research, Primary Research, Brand Equity, Competitive Intelligence, Analytics, Market Analysis, Questionnaire Design
Education
Rift Valley Academy
University of Kentucky
BS, Economics
Nielsen Innovation Analytics June 2013 - Present
TNS North America September 2010 - June 2013
Nielsen BASES 2003 - September 2010
Commonwealth Aluminum, Inc. March 2003 - November 2003
The ARS Group January 2002 - March 2003
Skills
Customer Insight, Consumer Behaviour, Quantitative Research, Six Sigma, Management Consulting, Management, Marketing Research, Segmentation, Market Research, Advertising Research, Primary Research, Brand Equity, Competitive Intelligence, Analytics, Market Analysis, Questionnaire Design
Education
Rift Valley Academy
University of Kentucky
BS, Economics
Julie Rosario's Nielsen BASES Experience 2012 - Present
Job Client Insights Consultant at SymphonyIRI Group
Industry Market Research
Experience
SymphonyIRI Group February 2013 - Present
Nielsen BASES 2012 - Present
Nielsen BASES 2007 - 2012
Nielsen BASES 2007 - 2009
Christopher and Dana Reeve Foundation 2006 - 2007
Skills
Project Management, Resource Planning, Consulting, Change Management, Strategic Planning, Market Research
Education
Marist College
Bachelor of Arts, Communications & French; Journalism
American University Center of Provence
SymphonyIRI Group February 2013 - Present
Nielsen BASES 2012 - Present
Nielsen BASES 2007 - 2012
Nielsen BASES 2007 - 2009
Christopher and Dana Reeve Foundation 2006 - 2007
Skills
Project Management, Resource Planning, Consulting, Change Management, Strategic Planning, Market Research
Education
Marist College
Bachelor of Arts, Communications & French; Journalism
American University Center of Provence
Betsy King's Nielsen BASES Experience September 1995 - June 1997
Job Senior Consumer Insights Analyst at American Greetings
Industry Consumer Goods
Experience
American Greetings December 2014 - Present
Henkel June 2013 - December 2014
Progressive Insurance January 2000 - June 2013
Case Western Reserve University June 1998 - January 2000
Nielsen BASES September 1995 - June 1997
Skills
Quantitative Research, Qualitative Research, Statistical Data..., Consumer Insight, Consumer Marketing, Advertising Research
Education
Case Western Reserve University
Master of Science, Statistics
Kent State University
Bachelor of Business Administration; Bachelor of Science, Marketing; Merchandising
American Greetings December 2014 - Present
Henkel June 2013 - December 2014
Progressive Insurance January 2000 - June 2013
Case Western Reserve University June 1998 - January 2000
Nielsen BASES September 1995 - June 1997
Skills
Quantitative Research, Qualitative Research, Statistical Data..., Consumer Insight, Consumer Marketing, Advertising Research
Education
Case Western Reserve University
Master of Science, Statistics
Kent State University
Bachelor of Business Administration; Bachelor of Science, Marketing; Merchandising