Regis McKenna
Industry: Marketer
DescriptionRegis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing. Born: Pittsburgh, PA Education: Saint Vincent College Movies: Steve Jobs: The Man in the Machine
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Regis McKenna Employees
Sequoia Union High School District August 2003 - Present
Independent Consulting - Public Relations/Corporate Communications November 1996 - May 2001
Madge Networks September 1995 - September 1996
SynOptics Communications (Bay Networks) October 1991 - May 1995
Regis McKenna May 1985 - October 1991
Skills
Learning and Development, Curriculum Development, Differentiated..., Lesson Planning, Project Management, Organizational..., Public Relations and...
Education
San Francisco State University 2001 — 2002
Single Subject Clear Teaching Credential, Social Studies
Syracuse University 1975 — 1979
Bachelor of Science, Business Administration, Public Relations and Marketing
Datameer September 2013 - Present
Cisco September 2006 - August 2012
newScale September 2006 - April 2011
Big Wave PR September 2001 - September 2006
ARC Cores September 2000 - September 2001
MIPS Technologies September 1995 - September 2000
Regis McKenna September 1986 - September 1995
Skills
Sales Enablement, Online Marketing, Leadership, Enterprise Software, Program Management, Salesforce.com, Sales Process, Strategy, SaaS, Solution Selling, Marketing, Sales Operations, Cloud Computing, Product Management, Marketing Communications, Product Launch, Management, Integrated Marketing, Sales, Integration, Data Center, Business Strategy, Big Data, Hadoop, Marketing Analytics, Apache Spark, Big Data Analytics
Education
Brigham Young University 1976 — 1981
The Catholic University of America May 2014 - Present
The Core Values Group LLC April 2012 - Present
US Inspect LLC 2003 - 2012
ChildrenFirst Inc (now Bright Horizons) 1998 - 2003
Logal Software 1993 - 1998
Jostens Learning Corp 1990 - 1993
Regis McKenna 1987 - 1990
Spinnaker Software 1982 - 1987
Bolt, Beranek and Newman 1980 - 1982
Boston Consulting Group 1978 - 1980
Skills
Start-ups, Organizational Culture, Sales Management, New Business Development, Sales, Team Building, Strategy, Strategic Planning, Entrepreneurship, Project Management, Event Management, Marketing Strategy, Advertising, Marketing, Budgets, Social Media, Team Leadership, Marketing Communications, Operations Management, Executive Management, Real Estate, Management, Business Development, Business Strategy, Negotiation, Public Speaking, Competitive Analysis, Leadership, Program Management, Contract Negotiation, Market Research, Mergers & Acquisitions, Lead Generation, Strategic Partnerships, CRM, Consulting, Market Planning
Education
Harvard Business School 1976 — 1978
MBA with distinction (top 10%), Marketing, Sales
Northwestern University 1967 — 1971
BS, Industrial Engineering, Computer programming
Keynomics April 2012 - Present
Luminali (formerly Radiate) November 2001 - Present
Stratify May 2000 - November 2000
Flyswat August 1999 - April 2000
SurfMonkey June 1997 - May 1999
Regis McKenna February 1995 - October 1996
Sega of America July 1992 - October 1994
Hasbro March 1987 - June 1992
Skills
Start-ups, Public Speaking, Product Marketing, Product Management, Business Planning, Public Relations, Strategy, Market Analysis, Business Strategy, Venture Capital, Strategic Partnerships, Entrepreneurship, Marketing Strategy, Marketing, Business Development, E-commerce, Management, SaaS, Enterprise Software, CRM, Leadership, New Business Development, Product Development, Program Management, Cloud Computing, Mergers & Acquisitions, Lead Generation, Team Building, Social Media, Competitive Analysis, Go-to-market Strategy, Analytics, B2B Marketing, Online Marketing, Team Leadership, Mobile Devices, P&L Management, Demand Generation
Education
Miami University
B.S., Marketing, Decision Sciences (Analytics)
New England Partners 1988 - Present
MetLife August 2014 - Present
Industrial Internet Consortium August 2014 - Present
Worcester Polytechnic Institute October 2011 - Present
WordCraft 1999 - Present
WebEx October 2013 - November 2014
Spatial Technology 1990 - 1991
Regis McKenna 1987 - 1989
Codex Motorola 1977 - 1987
Skills
Marketing Copy, Marketing Strategy, Copywriting, Marketing Communications, Web Content, Blogging, Content Strategy, Content Development, Leadership, Press Releases, Case Studies, Newsletters, Creative Direction, Speech Writing, Social Media, White Papers, Strategic Communications, Copy Editing, Annual Reports, Advertising, Ad concept and copy, Speechwriting, Brochures, New Media, Start-ups, Presentation Development, Strategy and Messaging, Brand Development
Education
Brooklyn College
Bachelor of Arts (B.A.), English Language and Literature, Summa Cum Laude
University of Utah
Graduate Studies, English Literature and Creative Writing
Helicon February 2011 - Present
OUTSHOUTS January 2008 - February 2011
Actional (sold to Progress Software) 1999 - 2002
Regis McKenna 1992 - 1999
Skills
Strategy, Start-ups, Product Marketing, Mobile Devices, Brand Development, Business Development, Enterprise Software, Marketing, Strategic Communications, Management, Social Media, Public Relations, Business Strategy, Social Networking, Product Development
Education
University of Colorado Boulder
BA, Communications
Cisco 2008 - Present
Visa 2008 - 2008
Safari Books Online 2006 - 2007
Carlson Marketing Worldwide 2004 - 2006
Sun Microsystems 1996 - 2004
Regis McKenna 1994 - 1996
Skills
Positioning, Integrated Marketing, CRM
Education
University of Michigan
BA
Citrix September 2015 - Present
Crawford Group May 2013 - August 2015
Teradici August 2013 - March 2015
Xilinx June 2002 - February 2013
think3 October 1998 - May 2002
Synopsys June 1994 - October 1998
Regis McKenna April 1992 - June 1994
Skills
Public Relations, Internal Communications, Marketing Strategy, Corporate Communications, Strategic Communications, Message Development, Reputation Management, Speakers Bureau, Executive Visibility, Thought Leadership, Crisis Communications, Customer Communication, Global Rollouts, Global Events, Global Media Relations, Business Media, Trade Media Relations, Social Media..., Employer Branding, Industry Analyst..., Multi-Cultural Team..., Non-profits, Journalism, Research, Semiconductors, FPGA, Programmable Logic, Design Tools, MCAD, Marketing Communications, Nonprofits, Social Media Marketing, Demand Generation, Product Launch, Messaging, Integrated Marketing, Press Releases, Media Relations, Strategy, Social Media, Analyst Relations, Content Development, White Papers, Communications Planning, Publications, Content Strategy, Content Management, Publishing, Web Content, CRM
Education
San Jose State University
BA, Journalism
Wyrick Robbins Yates & Ponton LLP September 1996 - Present
Hunton & Williams December 1992 - September 1996
Graham & James (Squire Patton Boggs) November 1989 - November 1992
Regis McKenna 1982 - 1984
Atari Inc. 1979 - 1982
Skills
Mergers & Acquisitions, Corporate Law, Venture Capital, Private Equity, Start-ups, Finance, Competition Law, Entrepreneurship, Antitrust Law
Education
University of California, Hastings College of the Law 1986 — 1989
JD, Law
Duke University 1971 — 1975
BA, English
Phillips Academy, Andover 1969 — 1971
Cisco June 2014 - Present
Cisco Systems May 2006 - May 2014
Symantec April 2002 - May 2006
Sun Microsystems February 2000 - April 2002
SGI March 1998 - April 2000
Silicon Graphics 1996 - 1998
Regis McKenna January 1992 - 1996
Apple 1991 - 1992
Skills
Marketing Strategy, Marketing Communications, Market Research, Digital Media, Small Commercial, Public Relations, Demand Generation, Brand Awareness, Sales Trainings, Budget Management, Messaging, Strategic Communications, Integrated Marketing, Partner Marketing, Cross-functional Team..., Channel, Content Marketing, Customer Segmentation..., Content Strategy, Blogger, Social Media Strategist, Integrated Campaign..., New Business Development, Digital Strategy, Marketing, Product Marketing, Communication Training, Sales, Strategic Partnerships, Budgets, Affiliate Marketing, Sales Enablement, Media Relations, Small Business, Enterprise Software, Strategy, Brand Management, Lead Generation, B2B Marketing, Management, Multi-channel Marketing, Trade Shows, Channel Partners, Event Management, Program Management, Leadership, Social Media Marketing, Go-to-market Strategy
Education
Stanford Business School 1998 — 1999
High-tech Marketing Workshop
Saint Mary's College of California 1992 — 1996
Bachelor of Science, Business Management, International Business
dba Technology Marketing Consulting April 2010 - September 2012
Sun Microsystems 1997 - February 2010
Joann Yates Technology Marketing Consulting 1994 - 1997
Regis McKenna 1992 - 1994
ROLM 1984 - 1991
Skills
Business Alliances, Go-to-market Strategy, Demand Generation, Multi-channel Marketing, Product Marketing
Education
University of California, Los Angeles 1969 — 1974
M.L.S., English, Library Science
Citi Private Bank June 2014 - Present
Citi Private Bank February 2012 - June 2014
Sherbrooke Properties LLC June 2006 - February 2012
Precision Systems Inc. September 2003 - October 2009
Ion Optics, Inc. September 1995 - May 2003
Fletcher Spaght Inc. February 1990 - September 1995
Regis McKenna September 1988 - January 1990
Hewlett Packard June 1983 - June 1986
Skills
Cost Analysis, Cost Reduction, Customer Relations, Negotiation, Contract Negotiation, Strategic Planning, Sales, Cost Benefit, Strategy, Analysis, Program Management, Management, Start-ups, Customer Service, Marketing Strategy, Operations Management, Product Management
Education
Harvard Business School 1986 — 1988
MBA
Cornell University 1979 — 1983
BSEE
YouTube/Google 2011 - Present
StarGreetz 2009 - 2011
20th Century Fox 2005 - 2008
News Corporation 2003 - 2005
Disney (ABCNEWS.com) 1999 - 2002
The Walt Disney Company 1996 - 1999
Regis McKenna 1994 - 1996
Prodigy 1987 - 1992
Atlantic City Magazine 1985 - 1985
Skills
Digital Media, Mobile Marketing, Strategic Partnerships, Digital Marketing, Mobile, Marketing Strategy, Start-ups, Online Marketing, Digital Strategy, Mobile Devices, New Media, Mobile Advertising, Integrated Marketing, Entrepreneurship, Mobile Applications, Strategy
Education
Northwestern University - Kellogg School of Management
MBA, Marketing
University of Pennsylvania
BA, English
George Mason University 2013 - Present
The Washington Center for Internships and Academic Seminars September 2011 - Present
George Mason University 2003 - 2012
Regis McKenna 1984 - 1988
Education
Michigan State University
Bachelor of Arts (B.A.), Communications, Art History
Pepperdine University, The George L. Graziadio School of Business and Management
MBA, Business Administration
University of London
Master of Arts (M.A.), Eastern European Politics and Economics
KPMG January 1994 - December 1997
CompuCom January 1989 - January 1994
MP Associates January 1988 - January 1989
Regis McKenna September 1983 - January 1988
Education
The George Washington University 1972 — 1978
MA, Science Technology & Public Policy
University of North Carolina at Chapel Hill 1964 — 1968
BA, Sociology
Armstrong & Associates Public Relations November 2008 - December 2011
Armstrong Kendall, Inc. May 1998 - October 2008
Alliance Group January 1992 - April 1998
Regis McKenna June 1985 - January 1992
Skills
Public Relations, WebTrends Analytics, Lead Generation, Strategy, Marketing Communications, Start-ups, Entrepreneurship, Product Marketing, Press Releases, Marketing Strategy, Analyst Relations, Corporate Communications, Digital Marketing, Business Strategy, Strategic Partnerships, Integrated Marketing, B2B, Online Marketing, Email Marketing
Education
Stanford University 1988 — 1988
Certificate, Executive Finance
Portland State University - School of Business 1983 — 1985
MBA, Business
Queen's University
B.S., Commerce
Law Office of Rachael I. Zeiph 1998 - Present
Contra Costa County Department of Child Support Services 2000 - 2004
Regis McKenna 1990 - 1993
Skills
Family Law, Courts, Litigation, Legal Research, Wills, Civil Litigation, Legal Writing, Dissolution of Marriage, Personal Injury, Property Law, Mediation, Criminal Defense, Trial Practice, Trials, Dispute Resolution, Commercial Litigation, Alternative Dispute..., Arbitration, Intellectual Property, Legal Assistance, Bankruptcy, Product Liability, Appeals
Education
University of San Francisco School of Law 1995 — 1998
J.D., Law
San Francisco State University
BA, Social Sciences, Criminal Justice
The Hand Truck Company January 2007 - Present
Self-employed March 1990 - Present
Regis McKenna March 1984 - October 1985
ConocoPhillips February 1980 - January 1983
Skills
Market Analysis,..., Microsoft Office, Microsoft Excel, Microsoft Word, Customer Service, PowerPoint, English, Research, Windows, Outlook, Photoshop, Teaching, HTML, Public Speaking, C++, Negotiation, Editing, C, Java, Marketing
Education
Arizona State University 1978 — 1979
Master of Business Administration (M.B.A.), Marketing
Benedictine College 1974 — 1976
Bachelor of Arts (B.A.), English/Business