Richards/Lerma Company
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Richards/Lerma Employees
Richards/Lerma December 2014 - Present
Skills
Social Media, Adobe Fireworks, Flash Animation, Microsoft Office, Dreamweaver, CSS, HTML, Team Leadership, New Media, Media Planning, WordPress, Press Releases, Advertising, Social Networking, Public Speaking, Photoshop, Spanish, Adobe Creative Suite, Copywriting, InDesign, Event Planning, OS X, Public Relations, PowerPoint
Education
The University of Georgia 2010 — 2014
Bachelor of Arts (B.A.) in Journalism, Advertising, Henry W. Grady College of Journalism and Mass Communication
Universidad de Palermo 2012 — 2012
Spanish Language and Literature tailored to Buenos Aires and the country of Argentina
JCPenney March 2015 - Present
Richards/Lerma April 2014 - March 2015
Monkeybread March 2011 - March 2014
The Sapphire Agency December 2010 - February 2011
LevelTen Design September 2010 - December 2010
PCMX, LLC January 2006 - August 2010
Skills
Writing, Account Management, PPC, PPM, Social Media, Social Media Marketing, Budget Management, Timeline Management, SEO, SEM, Lead Generation, Management, Digital Marketing, Facebook, Blogging, Advertising, Social Networking, Content Strategy, Marketing Strategy, Public Relations, New Media, Strategy, Marketing, Competitive Analysis
Education
University of North Texas 2007 — 2009
BA, Journalism (Integrated Communications)
Richards/Lerma April 2010 - Present
Dieste Harmel & Partners July 2004 - April 2010
Skills
Creative Strategy, Integrated Marketing, Multicultural Marketing, Interactive Marketing, Advertising, Relationship Marketing, Creative Direction, Brand Architecture, Outdoor Advertising, Interactive Advertising, Brand Development, Digital Strategy, Marketing, Direct Marketing, Social Media Marketing, Direct Mail, Digital Marketing, Brand Management, Media Planning, Media Buying, Online Advertising, Customer Insight, Mobile Marketing
Education
The University of Texas at Arlington 2000 — 2004
Bachelors, International Business/Spanish
The University of Texas at Arlington
Richards/Lerma September 2015 - Present
iNSPIRE! 2014 - 2015
DDB 2012 - 2014
Groupon 2011 - 2012
Intacto Advertising 2010 - 2011
Burson-Marsteller March 2010 - August 2010
Young & Rubicam January 2010 - March 2010
Tulane University August 2008 - December 2009
Skills
Social Media Marketing, Advertising, Marketing Strategy, Marketing Communications, Marketing, Social Media, Online Advertising, Strategic Planning, Digital Marketing, Integrated Marketing, Spanish, Online Marketing, Facebook, Microsoft Office, Digital Strategy, Media Planning, Event Planning, Events Coordination, Consumer Packaged Goods...
Education
Tulane University 2006 — 2010
BA, Communications
Academia San Jose High School 2001 — 2005
High School
Richards/Lerma August 2015 - Present
Big Fuel Communications LLC June 2014 - Present
Texas A&M Department of Communication September 2013 - May 2014
Skills
Social Media, Social Media Marketing, Marketing Communications, Microsoft Office, Online Advertising, Social Networking, Public Speaking, Microsoft Word, Teamwork, Microsoft Excel, Research, Marketing, PowerPoint, Leadership, Time Management
Education
Texas A&M University 2010 — 2014
Bachelor of Arts (BA), Communication, General
Universidad Pablo de Olavide 2012 — 2012
Richards/Lerma December 2012 - Present
Dieste August 2006 - November 2012
Dieste Harmel and Partners 2005 - July 2006
Dieste Harmel and Partners 1999 - 2004
Dieste Harmel and Partners 1996 - 1999
Ogilvy & Mather 1990 - 1995
Skills
Creative Strategy, Event Planning, Integrated Marketing, Advertising, Digital Strategy, Interactive Marketing, Creative Direction, Interactive Advertising, Outdoor Advertising, Digital Marketing, Brand Architecture, Relationship Marketing, Thought Leadership, Creative Coaching, Digital Media, Television, Social Media Marketing, Direct Marketing, Mobile Marketing, Brand Development, Copywriting, Customer Insight, Radio, Direct Mail, Marketing, Broadcast, Online Advertising, Marketing Strategy, Marketing Research, Art Direction, New Media, Concept Development, Corporate Branding, Brand Management, Brand Awareness, Content Strategy, Marketing Communications, Online Marketing, Email Marketing, Media Planning, Magazines, Guerrilla Marketing, Sponsorship, Branding & Identity, Branded Entertainment, Creative Services, Corporate Identity, Radio Advertising, Multicultural Marketing
Education
Tecnológico de Monterrey 1982 — 1987
Bachelor, Communications Sciences
Richards/Lerma July 2015 - Present
Dieste Inc. September 2012 - June 2015
Lead2Action July 2010 - September 2012
Nueve por Nueve S.C. March 2009 - September 2012
Freelance October 2008 - March 2009
Augeo Sports and Entertainment January 2008 - August 2008
Dieste Harmel and Partners June 2000 - September 2007
Dieste 2002 - 2007
Lapiz 2000 - 2000
J. Walter Thompson 1997 - 1998
Skills
Creative Direction, Managing Creative Teams, Managing Processes, Creative Strategy, Strategic Planning, Public Relations, Social Networking, Blogging, Copywriting, Marketing Communications, Creative Development, Strategic Thinking, Digital Marketing, Online Marketing, Digital Strategy, Advertising, Social Media, Marketing Strategy, Integrated Marketing, Online Advertising, Interactive Marketing, Creative Problem Solving, Brand Development, Digital Media, Social Media Marketing, Outdoor Advertising, Concept Development, Experiential Marketing, Facebook, Interactive Advertising, Consumer Insights, Creative Writing, Idea Generation, Strategy, Management, Relationship Marketing, Art Direction, Mobile Marketing, Direct Mail, Direct Marketing, Content Strategy, Email Marketing, Corporate Branding, SEM, Media Planning, Entrepreneurship, User Experience, New Media, Brand Management, Media Buying
Education
Universidad Europea 2007 — 2008
MBA, Sports Marketing and Management
The University of Texas at Austin 1998 — 2000
BS, Advertising
Universidad Anáhuac 1995 — 1998
Lic., Comunicación
StreetLights Residential August 2014 - February 2015
Richards/Lerma December 2013 - March 2014
Zubi Advertising Services June 2013 - August 2013
Red Circle Agency February 2013 - May 2013
Thehub@ttu September 2012 - December 2012
Infinity Advertising Team September 2011 - April 2012
Latino Lubbock Magazine July 2011 - January 2012
Centro Odontológico Privado January 2007 - January 2010
Skills
Marketing Research, Strategic Communications, Social Skills, Social Media Advertising, Microsoft Office, Team Leadership, Strategic Planning, Problem Solving, Handle Confidential..., Marketing Event Planning, Account Planning, Strategic Thinking, Simmons, Creative Strategy, New Media, Adobe Creative Suite, Communication
Education
Texas Tech University 2008 — 2013
Bachelor of Arts (B.A.), Advertising
South Plains College 2008 — 2009
Richards/Lerma February 2014 - Present
Richards/Lerma September 2013 - February 2014
Texas Organ Sharing Alliance (TOSA) August 2013 - August 2013
Univision Communications, Inc. August 2013 - August 2013
Univision Communications, Inc. January 2013 - May 2013
Center for Strategic Advising, Career Counseling and Sanger Learning Center. September 2012 - May 2013
The University of Texas at Austin September 2009 - May 2012
Skills
Customer Service, Advertising, Microsoft Word, PowerPoint, Photoshop, Fundraising, Small Business, Social Media, Public Speaking, Spanish, Social Media Marketing, Blogging, Brand Management
Education
The University of Texas at Austin 2009 — 2013
The Chinese University of Hong Kong 2011 — 2011
GameStop August 2013 - Present
Richards/Lerma June 2012 - October 2012
Elevate Group September 2011 - December 2011
The Shorthorn UTA Student Newspaper September 2007 - October 2008
Tu Ciudad Magazine May 2008 - June 2008
Tu Ciudad Magazine June 2006 - August 2006
Skills
InDesign, Illustrator, Graphic Design, Adobe Creative Suite, Layout, Photoshop, Photography, Web Design, Mac, Graphics, Logo Design, Illustration, Advertising, Art Direction, Image Manipulation, Branding & Identity, Fine Art, Creative Direction, Typography, Posters, Visual Communication, WordPress, Editorial, Art
Education
The University of Texas at Arlington 2007 — 2012
Bachelor's degree, Fine Arts Visual Communications
Richards/Lerma January 2014 - Present
FURIA World S.A. January 2007 - Present
Miami Ad School 2001 - Present
Lapiz - Leo Burnett June 2005 - December 2006
McCann Erickson 2003 - April 2005
La Comunidad Miami 2000 - 2001
Colors Magazine 1999 - 2000
Fabrica 1998 - 2000
Agulla & Baccetti 1995 - 1998
Del Rio & Font 1993 - 1995
Skills
Advertising, Art Direction, Creative Strategy, Graphic Design, Creative Direction, Brand Development, Concept Development, Integrated Marketing, Fashion
Education
Lousiana State University 1995 — 1995
Advertising / Design / Marketing
Universidad del Salvador 1991 — 1995
bachelor, Communication / Advertising
Universidad del Salvador 1991 — 1995
Bachelor's degree, Technical Analyst in Mass Media
Richards/Lerma December 2012 - Present
Dieste Inc. October 2011 - October 2012
Dieste Inc. June 2007 - September 2011
Leo Burnett Advertising August 1999 - May 2007
Wunderman August 1997 - July 1998
DDB Needham Worldwide May 1996 - September 1997
Skills
Advertising, Creative Direction, Creative Campaign..., Copywriting, Direct Marketing, Direct Response, US Hispanic Market, Transcreation, Proofreading, Radio Producing, Broadcast Production, OOH, Direct Mail, Integrated Marketing, Broadcast, Interactive Advertising, New Media, Television, Social Media, Creative Strategy, Brand Development, Social Media Marketing, Multicultural Marketing, Brand Awareness, Dreamweaver, Outdoor Advertising, Digital Media, Brochures, Radio Advertising, Mobile Marketing, Concept Development, Radio Production, Film, Online Advertising, Content Strategy, Digital Strategy, Corporate Identity, Digital Marketing, Commercials, Relationship Marketing, Guerrilla Marketing, Creative Briefs, Branding & Identity, Campaigns, Strategy, Creative Services, Public Relations, Marketing Communications, Brand Architecture, Corporate Branding
Education
Tecnológico de Monterrey 1986 — 1991
BA, Communication Sciences
Escuela de las Lomas
Richards/Lerma May 2013 - Present
Freelance February 2013 - May 2013
Tippit and Moo Advertising August 2012 - February 2013
Lopez Negrete Communications June 2009 - August 2012
Freelance April 2009 - June 2009
LatinWorks May 2009 - May 2009
Dieste November 2005 - March 2009
BBDO Mexico 1994 - November 2005
Ogilvy & Mather 1992 - 1995
Ogilvy & Mather Mexico 1991 - 1994
Skills
Creative Strategy, Shopper Marketing, Digital Strategy, Interactive Marketing, Creative Direction, Integrated Marketing, Advertising, Digital Marketing, Strategy, Art Direction, Interactive Advertising, Radio, Multicultural Marketing, Television, Customer Insight, Outdoor Advertising, Brand Architecture, Marketing, Brand Development, Broadcast, Relationship Marketing, Direct Mail, Direct Marketing, Concept Development, Corporate Branding, Mobile Marketing, Copywriting, Digital Media, Brand Management, Media Planning, Social Media Marketing, Online Advertising, Social Media, Marketing Communications, Corporate Identity
Education
Tecnológico de Monterrey 1985 — 1992
yes, Marketing
Richards/Lerma January 2013 - Present
The Richards Group November 2012 - January 2013
Prestige Maintenance USA September 2012 - January 2013
CS Creative January 2012 - May 2012
United States Marine Corps June 2004 - June 2009
Skills
Project Management, Adobe Design Programs, Customer Service, Personnel Management, Quality Assurance, Quality Control, Collateral Management, Workplace Safety, Safety Training, Safety Management..., Marketing Strategy, Marketing Communications, Integrated Marketing, Outdoor Advertising, Display Advertising, Interactive Advertising, Online Advertising, Social Media, Illustrator, Graphic Design, Advertising, Press Releases, Direct Mail, Strategy, Concept Development
Education
Art Institute of Dallas 2009 — 2012
Bachelor of Arts (B.A.), Advertising
Lopez Negrete Communications May 2013 - Present
Quest Drape 2013 - 2013
Dieste Inc. 2011 - 2012
Richards/Lerma 2011 - 2011
Moroch 2007 - 2011
Moroch 2006 - 2007
Dell 2004 - 2006
iNSPIRE! 2003 - 2003
Skills
Advertising, Microsoft Office, Sales, Marketing, Market Planning, Leadership, CRM, Mac OS, Competitive Analysis, Brand Management, Account Servicing, Forecasting, Project Management, Spanish, Post Production, POV, Acess, SQL, WordPress, SharePoint, EAS, Multicultural, Direct Marketing, Digital Marketing, Interactive Marketing, Media Planning, Creative Direction, Social Media Marketing, Integrated Marketing
Education
Texas Tech University - Rawls College of Business 2010 — 2012
MBA, General MBA
Baylor University - Hankamer School of Business 2000 — 2004
B.B.A, Marketing and Advertising
Richards/Lerma April 2014 - Present
The Richards Group January 2014 - April 2014
GSD&M June 2013 - August 2013
Dieste Inc. August 2012 - June 2013
Dieste Inc. June 2012 - August 2012
Chico's FAS Inc. September 2009 - August 2012
Dieste Inc. July 2011 - August 2011
Skills
Advertising, Social Media, Market Research, Creative Writing, Microsoft Office, Adobe Creative Suite, Blogging, Creative Strategy, Interactive Advertising, Copy Editing, Keynote, Brand Development, Project Planning, Digital Strategy, Copywriting, Social Networking, interactive strategy, Multicultural, Bilingual-Spanish, conversational French, People Skills, Planning, Qualitative Research, Quantitative Research, Written & Oral..., PowerPoint, Competitive Analysis, Brand Management, Social Media Marketing, Marketing Communications, Google Analytics, Direct Marketing, Online Advertising, Marketing Research, Interactive Marketing, Marketing, Facebook, Integrated Marketing, Microsoft Excel, Digital Marketing, Strategy, Marketing Strategy, Digital Media, Creative Direction, Management
Education
The University of Texas at Austin 2010 — 2013
Moody College of Communications, Bachelor of Science, Advertising
The University of Texas at Austin 2010 — 2013
McCombs School of Business, Minor, Business
Morena, Inc. August 2013 - Present
Richards/Lerma November 2012 - July 2013
Morena, Inc. October 2011 - October 2012
Acento Advertising January 2010 - September 2011
GlobalHue June 2004 - September 2008
Morena, Inc. November 2002 - May 2004
Saatchi & Saatchi LA February 1999 - June 2002
Saatchi & Saatchi October 1984 - January 1999
Skills
Marketing, Integrated Marketing, Relationship Marketing, Interactive Advertising, Digital Strategy, Outdoor Advertising, Direct Marketing, Brand Management, Strategy, Advertising, Media Planning, Creative Direction, Creative Strategy, Mobile Marketing, Digital Marketing, Customer Insight, Marketing Strategy, Multicultural Marketing, Hispanic Marketing, Multicultural..., creative marketer, Multi-channel Marketing, Direct Response, Social Marketing, Brand Architecture, Digital Strategy &..., Engagement Strategy, Digital, Social &..., Interactive Marketing, Strategic Communications, Media Buying, Social Media Marketing, Marketing Communications, Brand Awareness, Brand Development, Online Advertising, Digital Media, Direct Mail, Marketing Research, Email Marketing, Corporate Branding, New Media, Online Marketing, Media Strategy, Marketing Management, B2B Marketing, Mobile Advertising, Branding & Identity, Market Planning, Social Media
Education
UCLA
BA, Communications
Anheuser-Busch InBev June 2015 - Present
Richards/Lerma June 2010 - May 2015
LatinWorks August 2009 - June 2010
Mercury Mambo June 2009 - August 2009
Brown Distributing Company June 2008 - August 2009
St. Edward's University August 2008 - May 2009
American Marketing Association August 2008 - May 2009
Hesselbein Global Academy 2009 - 2009
Skills
Marketing Communications, Marketing, Leadership, Market Research, Integrated Marketing, Marketing Research, Account Management, Marketing Strategy, Competitive Analysis, Creative Direction, Brand Management, Advertising, Market Planning, Customer Insight
Education
St. Edward's University 2006 — 2010
BBA Marketing and International Business, Minor in Communication
AFM / Avocados From Mexico September 2014 - Present
iFashion Inc. April 2011 - Present
Haggar Clothing Co. September 2013 - July 2014
Joinem August 2012 - September 2013
Richards/Lerma January 2010 - February 2011
Dallas Market Center December 2007 - February 2010
The Richards Group September 2006 - December 2007
TM Advertising a McCann WorldGroup Company September 2002 - September 2006
Skills
Integrated Marketing, Global Marketing, Digital Marketing, Lead Generation, Marketing Strategy, Social Media Marketing, SEM, Multicultural Marketing, Innovation, Creative Solutions, Entrepreneurship, Marketing, Customer Acquisition, Advertising, Social Media, Customer Insight, Public Relations, E-commerce, Strategy, B2B, Market Planning, Mobile Marketing, Start-ups, Interactive Marketing, Strategic Planning, Digital Strategy, Brand Management, Marketing Communications, Brand Awareness, Brand Development, Leadership, Relationship Marketing, Interactive Advertising, Media Planning, Online Advertising, Email Marketing, Creative Direction, Online Marketing, Mobile Devices, Trade Shows, Creative Strategy, SEO, Direct Mail, PPC, Copywriting, B2B Marketing, Corporate Branding, Brand Architecture, Marketing Research, Google Analytics
Education
Instituto Universitario de Nuevas Profesiones 1996 — 2000
B.A., Advertising
Universidad Central de Venezuela 1986 — 1992
Licenciatura, Comunicacion Social
Richards/Lerma June 2015 - Present
iNSPIRE! April 2015 - Present
bigInk November 2014 - Present
B Hermanos April 2012 - August 2013
Chicle February 2012 - April 2012
Skills
Advertising, Negotiation, Marketing, Online Marketing, Estrategia de..., Mercadotecnia, Planificación..., Ventas, Estrategia empresarial, Gerencia de ventas, Mercadotecnia en medios..., Negociación, Publicidad, Liderazgo de equipos, Wine connoisseur, Restaurant management, Writing, Teamwork, Bilingual Communications, Strategic Planning, Business Strategy, Public Relations, Sales, Team Leadership
Education
Southern Methodist University 2011 — 2011
Marketing and Advertising courses, Marketing and Advertising
Tecnológico de Monterrey 2007 — 2011
Bachelor of Arts in Marketing, Marketing
ViTRO April 2015 - Present
Sq1 July 2014 - December 2014
Square One Advertising June 2012 - December 2014
Richards/Lerma October 2011 - June 2012
The Ritz Group August 2011 - August 2011
Livia Gregoretti Showroom August 2010 - December 2010
BCBG MAXAZRIA Group May 2010 - August 2010
BCBG MAXAZRIA Group November 2008 - August 2010
Skills
Customer Service, Merchandising, Event Planning, Microsoft Office, Social Media, PowerPoint, Public Relations, Microsoft Excel, Microsoft Word, Public Speaking, Sales, Management, Advertising, Digital Marketing, Marketing
Education
University of North Texas 2006 — 2010
Bachelor of Science, Fashion Merchandising
University of North Texas 2006 — 2010
Bachelor of Science, Electronic Merchandising
Richards/Lerma December 2011 - Present
Dieste Inc. February 2009 - December 2011
Shackleton March 2007 - February 2009
Iris 2009 - 2009
CP Proximity February 2005 - February 2007
Contrapunto BBDO Madrid 2006 - 2007
Publicis Casadevall Pedreño 2004 - 2005
TBWA 2003 - 2004
Skills
Copywriting, Hispanic Marketing, Advertising, Direct Marketing, Social Media, Online Marketing, Direct Mail, Television, Promotions, Integrated Marketing, Creative Direction, Marketing, Creativity, Online Advertising, Digital Marketing, Creative Strategy, Digital Media, Digital Strategy, Strategy, Interactive Marketing, Marketing Strategy, Interactive Advertising, Brand Management, CRM, Mobile Marketing, Outdoor Advertising
Education
Universidad de Navarra 1999 — 2003
Bachelor in Advertising and Public Relations, Advertising
Colegio El Prado
Banda C June 2013 - Present
Richards/Lerma November 2009 - May 2013
LatinWorks January 2008 - October 2009
Market Vision February 2007 - December 2007
Dieste Harmel and Partners November 2004 - May 2006
DDB Mexico January 2004 - August 2004
141 Mexico May 2003 - December 2003
Grey Advertising 2000 - 2002
Grey Global Group México 2000 - 2002
Lowe Lintas 1997 - 1999
Skills
Advertising, Creative Strategy, Creative Direction, Copywriting, Art Direction, Integrated Marketing, Digital Strategy, Strategy, Leadership, Interactive Marketing, Digital Media, Marketing, Interactive Advertising, Digital Marketing, Brand Management, Outdoor Advertising, Graphic Design, Relationship Marketing, Editing, Direct Marketing, Brand Development, Online Advertising, Brand Architecture, Concept Development, Social Media Marketing, Direct Mail, Corporate Branding, Branding & Identity, Marketing Communications, Creative Services, Content Strategy, Television, New Media, Creative Writing, Web Design, Corporate Identity, Mobile Marketing, Online Marketing, Email Marketing, Guerrilla Marketing, Radio
Education
Universidad Iberoamericana, Ciudad de México 1980 — 1985
Psychology