R.L. Polk & Company
Industry: Automotive industry company
DescriptionR. L. Polk & Company is a provider of automotive information and marketing solutions to the automotive industry, insurance companies, and related businesses. Headquarters: Southfield, MI Founder: Ralph Lane Polk Founded: 1870, Detroit, MI Subsidiaries: RLPTechnologies, Inc., ROADTODATA Limited, Automotive Information Center, R. L. Polk Canada Inc. Parent organization: IHS Markit
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R.L. Polk & Company Employees
Disher January 2000 - Present
Strategy December 2009 - 2014
Michigan West Coast Chamber of Commerce 2009 - 2013
Oklahoma Wesleyan University 2006 - 2013
Greystone Print Solutions 2007 - February 2012
Momentum West Michigan 2009 - 2011
Western Michigan University 2009 - 2010
The Image Group 1996 - 2009
Mobile Office Vehicle 1994 - 1996
R.L. Polk & Company 1992 - 1994
Skills
Team Building, Market Planning, Marketing Strategy, Strategic Planning, Social Media, Marketing, Marketing Communications, Social Media Marketing, Public Relations, Online Advertising, Advertising, Public Speaking, Business Planning, Leadership, Email Marketing, Management, Business Strategy, Start-ups, Retail, New Business Development, Strategy, Customer Service, Sales Management, Program Management, Sales, Integrated Marketing, Product Development, Competitive Analysis, Business Development, Strategic Partnerships, Nonprofits, B2B, Direct Marketing, Strategic Communications, Creative Direction, Entrepreneurship, Coaching, C-Level Relationships
Education
Northwestern University - Kellogg School of Management 1987 — 1989
Master of Management (MBA), Corporate Strategy, Marketing, Finance
Hope College 1981 — 1985
BA, Business Administration, Accounting, Computer Science
Consultant January 2015 - Present
Quigley-Simpson July 2013 - December 2014
Consultant January 2011 - July 2013
nCahoots.org January 2011 - June 2013
Telescope, Inc. October 2007 - January 2011
Aramark Uniform Services January 2003 - October 2006
BizRate.com July 2000 - May 2002
Kabang.com November 1999 - June 2000
R.L. Polk & Company August 1996 - November 1999
Toyota Motor Sales November 1994 - August 1996
Skills
Analytics, Email Marketing, Direct Marketing, Interactive Marketing, Database Marketing, CRM, Integrated Marketing, Start-ups, Social Media Marketing, Mobile Devices, Business Intelligence, Technical Leadership, Database Design, Software Design, Product Planning, MicroStrategy, Attribution, MS-SQL Server, MySQL, Web Analytics, Online Marketing, Multi-channel Marketing, Segmentation, Customer Acquisition, Cross-functional Team..., Management, Data Analysis, SaaS, Data Management
Education
University of Southern California
Master
University of Southern California
Bachelor of Arts, History
University of Southern California
Certificate Programming and Data Processing
BrandAlliance Network May 2011 - Present
Premier Printing and Mailing August 2008 - February 2012
24/7 Direct Marketing Services June 2007 - July 2010
US Diagnostics September 2003 - July 2006
Innovex June 2000 - July 2003
Cosmedix, Inc September 1993 - September 1999
ALLIED COMMUNICATIONS October 1990 - August 1993
Citibank May 1988 - November 1991
R.L. POLK & COMPANY 1984 - 1987
KRUPP/TAYLOR, 1982 - 1984
Skills
initiate bilateral..., Articulate Presenter, Telecommunications, B2B, Initiation, New Business Development, Vendor Management, Direct Marketing, Sales Operations, Marketing Strategy, Presenter, Selling
Education
Quinnipiac University 1972 — 1974
Political Science
Minacs Marketing Solutions June 2014 - Present
Campbell Ewald July 2006 - May 2014
Ciber, Inc June 2005 - May 2006
R.L. Polk & Company November 2004 - January 2005
Ciber, Inc May 2002 - November 2004
St. Joseph Mercy Oakland July 1996 - May 2003
Visual Services, Inc May 1996 - May 2002
Skills
Program Management, Project Management, Advertising, Business Analysis, CRM, Customer Service, Leadership, Management, Marketing, Testing
Education
Alabama State University
B.S., Biology
Pontiac Northern High School
Business Benefits, Inc. July 2013 - Present
Business Benefits, Inc. October 1994 - June 2013
Northern Kentucky Chamber of Commerce August 2007 - May 2009
R.L. Polk & Company July 1985 - October 1994
Skills
Disability Insurance, Employee Benefits, Health Insurance, Insurance, Group Medical, HRA, Health Care Reform, HSA, Account Management, COBRA, Customer Service, Health Savings Accounts, Healthcare, Human Resources, Medicare, Sales, Strategic Planning, Strategy
Education
Northern Kentucky University 1982 — 1985
BS, Computer Science and Math
Thomas More College 1980 — 1982
Covington Latin School 1976 — 1980
The Detroit Violin Company June 2014 - Present
Ferndale Friends July 2009 - December 2010
Daniel Brian & Associates October 2004 - April 2009
BBDO Detroit January 1998 - November 2003
Koch-McNabb Resources, Inc. May 1992 - December 1997
R.L. Polk & Company September 1988 - April 1992
Koch-McNabb Resources, Inc. February 1985 - August 1988
Education
New Horizons Computer Learning Centers 2010 — 2010
Project Management (PMP)
Michigan State University 1980 — 1984
B.A., Advertising
Enprecis July 2013 - Present
R.L. Polk & Company September 2007 - July 2013
dmaDetroit July 2009 - June 2012
R.L. Polk & Company August 2006 - August 2007
FG Productions 2001 - 2004
Atomfilms 2000 - 2001
Skills
Digital Marketing, Non-profits, New Business Development, Contract Negotiation, Digital Video, Final Cut Pro, Direct Sales, Management, Project Management, Entrepreneurship, Analytics, Fundraising, Strategic Partnerships, Customer Retention, Competitive Analysis, Data Analysis, Customer Service, Teamwork, Account Management, Market Analysis, Cross-functional Team..., CRM, Automotive, Customer Satisfaction, Marketing, Market Research, Direct Marketing, Sales, Marketing Research, Email Marketing, Product Management, Segmentation, Strategy, Marketing Strategy, Salesforce.com, Business Planning, Negotiation, B2B, Sales Process, Team Building, Business Development, Pricing, Business Strategy, Product Marketing, Market Planning, Sales Operations, Lead Generation, Marketing Management, Online Marketing, Integrated Marketing
Education
Walsh College of Accountancy and Business Administration
Master of Management (MM)
Central Michigan University
Bachelor of Science
Henry Ford Health July 2005 - Present
PHNS (now Anthelio) 2003 - 2005
Oakwood Healthcare July 1989 - December 2003
R.L. Polk & Company February 1986 - July 1989
Skills
Epic Bridges Certified, Cloverleaf..., Cloverleaf..., Cloverleaf..., ITIL v3 Foundations..., PeopleSoft PeopleTools..., Healthcare Information..., HL7, Integration, EHR, Cloverleaf, Troubleshooting, EMR, Bridge, Project Management, Program Management, Epic Systems, HIPAA, Software Documentation, Business Process, Health Information..., SDLC, Systems Analysis, Databases, Software Project..., Ambulatory, Informatics, Level 2, .NET, Programming, Software Development, Cerner, SQL, Healthcare Consulting, EDI, Level 3 Support, Level I
Education
Lawrence Technological University
Baccalaureate of Science Business Administration - Management Information Systems, Business Administration, Computer Information Systems
Henry Ford Community College
Associate in Science - Computer Information Systems, Computer Information Systems
Henry Ford Community College
Associate in Arts, Liberal Arts
IBM May 2013 - Present
Sam's Club September 2005 - May 2013
R.L. Polk & Company June 1999 - September 2003
Compuware March 1997 - June 1999
Ancor Information Management October 1985 - March 1997
Skills
Sales Operations, Microsoft Office, Leadership, Customer Service, Sales, Retail, Business Analysis, Team Building, Process Improvement, Project Management, Account Management, Integration, Databases, SQL, Team Leadership, Program Management, SDLC, Requirements Analysis, Software Development, IT Strategy
Education
Macomb Community College 1992 — 1994
Associates of Applied Science, Busines Data Processing
West Virginia University P.I. Reed School of Journalism 2014 - Present
Eastern Michigan University November 2013 - Present
The Dub Group February 2009 - Present
IBM Corp October 1996 - December 2013
R.L. Polk & Company 1989 - 1996
Lexitel 1981 - 1983
Skills
Go-to-market Strategy, Demand Generation, Sales Enablement, Multi-channel Marketing, Lead Generation, Strategy, Product Marketing, Leadership, Integrated Marketing, Coaching, Business Alliances, Direct Marketing, Product Management, Marketing Communications, Marketing Management, Marketing, Cross-functional Team..., Solution Selling, Strategic Partnerships, CRM, Management, Competitive Analysis, B2B Marketing, Salesforce.com, Analytics, Segmentation, B2B, Digital Marketing, Business Development, SaaS, Marketing Automation, Online Marketing, Thought Leadership, Partner Management, E-commerce, Channel Partners, Enterprise Software, Start-ups, Customer Acquisition, Database Marketing, Market Analysis, Email Marketing, Messaging, Marketing Strategy, Sales Process, Web Analytics, Market Planning, Product Launch, Digital Strategy, Market Research
Education
IPEC 2009 — 2009
Certified Professional Coach
Michigan State University 1968 — 1973
Master's degree, Advertising & Public Relations
West Virginia University
West Virginia University
Anderson Direct & Digital November 2004 - Present
MC Direct & Protocol Marketing Group 1994 - 2004
JWT Direct 1994 - 1994
The Polk Company 1989 - 1994
R.L. Polk & Company 1989 - 1994
Skills
Integrated Marketing, Lead Generation, Digital Marketing, Direct Marketing, Direct Mail, Customer Acquisition, Multi-channel Marketing, Database Marketing, Marketing Communications, B2B Marketing, Marketing Strategy, Email Marketing, Interactive Marketing, Microsoft Office, SEO, Online Advertising, Analytics, Segmentation, E-commerce, Salesforce.com, B2B, Online Marketing, Account Management, Demand Generation, Advertising, Marketing, SEM, Social Media Marketing, Campaign Management, Marketing Management, Creative Direction, New Business Development, Affiliate Marketing, Strategic Partnerships, Competitive Analysis, Web Analytics, Customer Retention, Relationship Marketing, CRM, Brand Development, Market Planning, Digital Strategy, B2C, Direct Response, Media Planning, Brand Management, Digital Media, Copywriting, Mobile Marketing, Creative Strategy
Education
University of Nebraska at Kearney 1986 — 1989
Bachelor's degree, Communications
Hastings College 1985 — 1986
Communications
North American Bancard September 2014 - Present
Valassis August 2013 - September 2014
Cengage Learning April 2007 - August 2013
The Timken Company September 2004 - April 2007
R.L. Polk & Company April 2003 - August 2004
Callaway Golf April 2000 - February 2003
Sharp HealthCare July 1999 - April 2000
McLaren Health Care Corporation September 1995 - April 1999
Skills
Strategic HR, Human Resources, Leadership, FMLA, Talent Management, Onboarding, Employee Relations, Succession Planning, Talent Acquisition, Employee Benefits, Organizational..., Interviews, Recruiting, Performance Management, HR Consulting, Organizational..., Employee Engagement, Deferred Compensation, Job Descriptions, Predictive Analytics, Training, College Recruiting, Hiring, Leadership Development, Workforce Planning, Employee Training, HRIS, Organizational Design, Applicant Tracking..., HR Policies, Resume Writing, Conflict Resolution, New Hire Orientations, Career Development
Education
University of Michigan-Flint
Bachelor's Degree, Human Resource Management/Organizational Behavior
Bond Enterprises January 2006 - Present
New Paradigm Promotional Marketing November 2010 - February 2014
Team Detroit Advertising Agency May 2010 - November 2010
R.L. Polk & Company October 2006 - April 2010
Olympia Entertainment - Detroit Red Wings, Fox Theatre & Hockeytown Cafe 2005 - 2006
Cawood Auto Company 2003 - 2005
WSAQ 107.1 FM - Radio Station 2001 - 2003
Education
Northwood University 2001 — 2005
BBA, Advertising-Marketing-Management
Port Huron Northern (PHN) 1997 — 2001
Pinterest March 2014 - Present
Google April 2013 - March 2014
Google January 2012 - March 2013
Google March 2011 - January 2012
American Express November 2009 - March 2011
American Express August 2007 - November 2009
Time Inc. May 2006 - August 2006
R.L. Polk & Company May 2005 - August 2005
Skills
SEM, Online Lead Generation, Online Advertising, Marketing Strategy, Email Marketing, Product Innovation, Product Development, Product Training, New Business Development, Digital Marketing, Salesforce.com, Strategy, B2B, Business Development
Education
University of Michigan - Stephen M. Ross School of Business 2003 — 2007
BBA, Business Administration
Audi of America July 2013 - Present
Audi of America May 2008 - Present
Audi of America September 2007 - May 2008
Audi of America August 2004 - September 2007
Audi of America November 1999 - August 2004
R.L. Polk & Company 1990 - 1999
Skills
Management, Automotive, Automotive Aftermarket, Vehicles, Automobile
Education
Michigan State University 1987 — 1989
MBA, Business
HERE June 2005 - Present
Nokia Location & Commerce July 2005 - December 2012
R.L. Polk & Company October 2004 - June 2005
Equity Office July 1999 - May 2000
Everen Securities July 1999 - May 2000
Skills
Customer Acquisition, Cross-functional Team..., Product Marketing, Competitive Analysis, Multi-channel Marketing, Online Marketing, Marketing Strategy, Go-to-market Strategy, Marketing, Marketing Communications, Product Management, Integrated Marketing, Digital Marketing, Marketing Management, Channel Partners, Program Management, Mobile Devices, Management
Education
Wayne State University 2000 — 2002
MBA, International Business & Marketing
Eastern Michigan University 1996 — 1997
BBA, International Business & Marketing
Western Michigan University 1993 — 1996
Bachelor of Business Administration (B.B.A.), International Marketing
BP Lubricants USA Inc. Associate Brand Marketing ManagerBP Lubricants USA Inc.January 2005 - July 2008
R.L. Polk & Company 2002 - 2004
Panasonic USA 1997 - 2002
Panasonic USA 1997 - 2002
Skills
Integrated Marketing, Marketing Strategy, Strategic Planning, Brand Management, Digital Marketing, Digital Strategy, Direct Marketing, Strategy, Marketing Management, Brand Development, Marketing Communications, Product Marketing, Online Marketing, Advertising, Business Strategy, Marketing, Social Media Marketing, Retail, Email Marketing, Media Planning, New Business Development, Online Advertising, Segmentation, Competitive Analysis, Strategic Partnerships, Consumer Products
Education
St. Thomas Aquinas College 2008 — 2010
MBA, Marketing
St. Thomas Aquinas College 1993 — 1997
United American Insurance Company January 1998 - Present
United American Insurance May 1998 - October 2008
J.S. Paluch Company January 1995 - January 1998
R.L. Polk & Company January 1986 - January 1994
Skills
Sales, Public Relations, Selling, Team Leadership, Advertising, Customer Service, Insurance
Education
Santa Rosa Junior College 2012 — 2014
Associate's degree, Fitness, Nutrition, Health, Straight A
University of Hawaii at Manoa
Sociology
University of Illinois at Urbana-Champaign
B.A, U.S.History, German, Sociology
American Family Insurance/Hal Loughry Agency January 2003 - Present
SCI Corp November 2001 - January 2003
R.L. Polk & Company May 1993 - May 2000
Education
Hondros College 2004 — 2004
Life & Health Insurance License, Life and Health Insurance
Hondros College 2003 — 2003
P & C License, Home, auto, comm insurance license
Internation Institute Carpet Cleaning, Canton Oh 1990 — 1990
Carpet & Upholstry Cleaning Techinician, Carpet and Upholstery Care
Pharmacy Tech Trade School 1983 — 1985
Pharmacytech/Retail Associate, Pharmaceuticals, business, bookkeeping, retail
Affinity Group Credit Union 2005 - 2012
R.L. Polk & Company September 1986 - July 2004
Skills
Microsoft Excel, Microsoft Word, Customer Service, COBOL
Education
Detroit College of Business 1980 — 1991
Bachelor of Science (B.S.), Computer Programming
Henry Ford Community College 1982 — 1986
Associate of Science (AS), Computer Programming