Sefton Associates
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Sefton Associates Employees
JVW Marketing September 2011 - Present
Michigan Family Farms November 2009 - September 2011
Stevens Advertising March 2002 - September 2011
Heartwell Mortgage May 1999 - March 2002
Sefton Associates May 1997 - May 1999
Skills
Advertising, Brand Development, Marketing Communications, Online Marketing, Social Media, Copywriting, Press Releases, Social Media Marketing, Brochures, Direct Marketing, Digital Marketing, WordPress, Trade Shows, Web Design, Online Advertising, Email Marketing, InDesign, Creative Strategy
Education
Ferris State University 1993 — 1997
Bachelor of Science, Public Relations/Advertising
Partnership Marketing, Inc. February 1994 - Present
Sefton Associates 1992 - 1994
Houston/Effler (Boston Ad Agency) January 1990 - August 1992
Hasbro January 1985 - January 1990
Kimberly-Clark March 1981 - June 1983
Skills
Program Management, Brand Developement, Partnership Marketing, Brand Development, Creative Direction, Direct Mail, Market Planning, Shopper Marketing, Sales, FMCG, Budgets, New Business Development, Strategy
Education
Michigan State University, BA
BA
Providence College, MBA
MBA
Contractor / Freelancer 2001 - Present
The Sefton Group 1993 - 2001
Sefton Associates 1989 - 1993
Cramer-Krasselt 1988 - 1989
Stone & Adler, Inc. 1985 - 1988
Skills
Technical Writing, Writing, Training, Editing, Press Releases, Marketing Communications, Web Content, Advertising, Media Relations, Copywriting, Newsletters, Proofreading, Direct Marketing, Web, Marketing Strategy, Marketing Copy, Excel, Word, PowerPoint, SharePoint, Affiliate Marketing, Brochures, Copy Editing, Catalogs, Microsoft Office, Project Management, Microsoft Dynamics CRM
Education
University of Michigan 1981 — 1985
BA, Communication
Mullen Lowe U.S. February 2013 - Present
Freelance 1992 - Present
GlobalHue March 2010 - September 2012
Publicis Mid-America August 2006 - January 2009
Leo Burnett 2005 - 2006
Dolph Kawalec. LLC 2004 - 2006
FCB Chicago 2002 - 2004
BBDO Chicago 1998 - 2002
Fairly Painless Advertising 1998 - 1998
Sefton Associates 1997 - 1998
Skills
Advertising, Concept Development, Creative Strategy, Art Direction, Creative Direction, Interactive Advertising, Online Advertising, Photoshop, InDesign, Illustrator, Dreamweaver, Typography, Broadcast, Outdoor Advertising, Graphic Design, Final Cut Pro, Corporate Branding, Web Design, Image Manipulation, Layout, Posters, Motion Graphics, Branding & Identity, Adobe Creative Suite, Mac, Corporate Identity, Integrated Marketing, Direct Marketing, Brand Development, Direct Mail, Interactive Marketing
Education
University of Pittsburgh 1988 — 1992
BA, Studio Arts, Communications, Psychology
Chicago Portfolio School
studiobigfish 1993 - Present
Stap 1999 - 1999
Sefton Associates 1987 - 1993
Johnson & Dean 1986 - 1987
Cronkhite Design 1979 - 1984
Traver and Associates 1980 - 1981
Eddy Graphic Design 1978 - 1980
L. Perrigo Company 1973 - 1978
Skills
Concept Development, Graphic Design, Art Direction, Typography, Design Production, Adobe Creative Suite, Creative Direction, Online Advertising, Creative Strategy, Visual Communication, Graphics, Corporate Branding, Dog Walking and Cat..., Logo Design, Corporate Identity, Magazines, Illustration, Brand Development, Advertising
Education
Ferris State University 1971 — 1973
Associate of Arts (AA), Graphic Design, Advertising
BladeLarsonDesign 1988 - Present
BladeLarsonDESIGN 2002 - Present
Hot Dish Advertising 2013 - 2013
Periscope 1994 - 2002
Kaufman Stewart (Precursor to Periscope) 1994 - 1994
Sefton Associates 1990 - 1993
Fitz Valentine 1990 - 1990
Ingalls, Quinn & Johnson 1989 - 1990
Waxman Advertising 1988 - 1989
Skills
Creative Direction, Art Direction, Creative Strategy, Logo Design, Corporate Identity, Typography, Direct Mail, Advertising, Packaging, Brochures, Graphic Design, Marketing Communications, Marketing, Concept Development, Photoshop, Art, Visual Communication, Branding & Identity
Education
Massachusetts College of Art 1984 — 1988
BFA, Design/Advertising Minor:Painting
Davenport University August 2007 - Present
Bergsma Consulting Services, LLC January 2006 - Present
Discount Food Service, LLC January 2006 - August 2007
Johnson Controls September 1998 - January 2006
Leprino Foods June 1997 - September 1998
Kent Quality Foods March 1995 - June 1997
Sefton Associates August 1990 - August 1994
Skills
Teaching Accounting, Management Consulting, Financial Statement..., Planning, Budgeting &..., Performance Management, Cost Management, Internal Controls -..., Corporate Finance, Fraud Risk Assessment, Decisional Analysis &..., Investment Decisions, Forensic Accounting, Research - Fraud &..., Microsoft Excel, Microsoft Word, SPSS, Visual Basic, QuickBooks, Balanced Scorecard, Triple Bottom Line, Accounting, Accounts Payable, Accounts Receivable
Education
Walden University 2009 — 2015
Doctor of Philosophy (Ph.D.), Specialization - Accounting
Grand Valley State University 1997 — 2001
Master of Business Administration (MBA)
Davenport University 1990 — 1995
Bachelor of Business Administration (BBA), Accounting
Orchard View High School
Priority Health October 2004 - Present
Amway/Quixtar 1998 - 2003
J.W. Messner Advertising, Inc. 1992 - 1998
Sefton Associates 1992 - 1992
Writer for Hire 1988 - 1992
Weaver Miller Martin, Inc. 1985 - 1990
Gillis, Townsend & Riley 1980 - 1982
Skills
Content Strategy, Web Content Management, Web Content, Copy Editing, Editing, SEO, Sitecore content..., Plone content..., Basic HTML, Light badinage, B2B, Organization, Higher Education, Annual Reports, Finance, Health Insurance, Consumer Products, Newsletters, Copywriting, Corporate Communications, Marketing Communications, HTML, Strategy, User Experience, Information Architecture, Internal Communications, CMS, Marketing Copy, Advertising
Education
University of Alabama at Birmingham 1978 — 1980
BA Cum Laude, English, Mass Communications
Ralston Hunt Marketing Communications, LLC September 1996 - Present
Grand Valley Health Plan March 1995 - September 1996
Aves Inc. March 1994 - March 1995
Sefton Associates April 1990 - March 1994
Haworth Inc. October 1987 - March 1990
WGVU-FM, Grand Valley Statue University 1985 - 1987
WPHM Radio 1982 - 1984
Skills
Strategic Communications, Media Relations, Marketing Communications, Public Relations, Press Releases, Writing, Corporate Communications, Editing, Copywriting, Facebook, Publicity, Social Media, Communications Planning, Web Content, Social Media Marketing, Strategy, Publications, Crisis Communications, Blogging, Project Management, Leadership, Newsletters, B2B, Internal Communications, Web Content Management, Speech Writing, Integrated Marketing, Content Development
Education
Grand Valley State University 1985 — 1987
Bachelor of Science, Communications/Public relations
St. Clair County Community College 1980 — 1982
Associate of Arts, Communications/Broadcasting
Thinkspoon January 2009 - Present
The Screamer Company October 2006 - January 2009
Publicom June 2004 - June 2006
JB Herrmann June 2002 - June 2004
Witherspoon Partners October 1996 - October 2002
Pace and Partners 1990 - 1996
Sefton Associates 1983 - 1989
Skills
Creative Direction, Art Direction, Product Naming, Brand Development, Annual Reports, Packaging, Social Media, Environmental Design, Advertising, New Media, Book Covers, Concept Development, Corporate Identity, Typography, Creative Strategy, Corporate Branding, Logo Design, Visual Communication, Catalogs, Graphic Design, Art, Direct Mail, Brochures, Collateral, Branding & Identity, Interactive Advertising, Creative Services, Layout
Education
College for Creative Studies 1979 — 1981
BFA Graphic Communications, Graphic Communications
Lansing Community College 1977 — 1979
AA, Graphic Communications
Ferris State University 1978 — 1979
Studied Graphic Design, Graphic Communication
Mona Shores High School 1967 — 1971
High School Diploma, Diploma
Barfuss Creative Services Inc April 1983 - Present
Sefton Associates 1981 - 1983
David Perkins & Associates 1977 - 1981
Johnson & Dean Inc. 1973 - 1977
Skills
Advertising, Creative Direction, Marketing Communications, Copywriting, Graphic Design, Art Direction, Brochures, Logo Design, Social Media Marketing, Web Design, Marketing Strategy, Social Media, Creative Strategy, Corporate Branding, Adobe Creative Suite, Direct Marketing, Direct Mail, Corporate Identity, Email Marketing, Layout, Trade Shows, Integrated Marketing, Typography, Graphics, Marketing, Publishing, Corporate Communications, Brand Management, Concept Development, Online Marketing, Brand Development, Newsletters, InDesign, Branding & Identity, Online Advertising, B2B, Photography, SEO, Social Networking, Digital Marketing, Digital Media, Packaging, Website Development, User Experience, Catalogs, Interaction Design, Illustrator, Collateral, Digital Strategy, Posters
Education
Michigan State University 1972 — 1974
Advertising & Marketing
Grand Rapids Community College 1970 — 1972
AA, Liberal Arts
JSJ Corporation May 2015 - Present
Amway January 2014 - May 2015
Amway September 2010 - January 2014
Clare Wade Communications LLC October 1998 - September 2010
First of America Bank May 1997 - June 1998
Sefton Associates 1989 - 1997
Aves Advertising 1987 - 1989
Holy Family Hospital 1985 - 1987
Daniel J. Edelman Inc. 1985 - 1985
Danners, Inc. 1984 - 1985
Skills
Leadership, Media Relations, Storytelling, Internal Communications, Press Releases, Strategic Communications, Public Relations, Crisis Communications, Blogging, Reputation Management, Editing, Content Strategy, Integrated Marketing, Entrepreneurship, Publicity, Copywriting, Social Media Marketing, Brand Management, Brand Development, Marketing Communications
Education
Grand Valley State University
Master of Business Administration (MBA)
Indiana University Bloomington
BA
Blue Cross Blue Shield of Michigan 2010 - Present
Plato Public Relations January 2002 - January 2004
Weber Shandwick November 1999 - August 2001
Sefton Associates October 1994 - October 1999
Education
Aquinas College 1987 — 1991
BS, Dual Degree in Business and Communications; Minor in Industrial Psychology
Harmony Marketing Group October 1992 - Present
Harmony Marketing Group October 1992 - Present
Sefton Associates May 1984 - October 1992
Skills
Graphic Design, Offset Printing, Digital Printing, Fulfillment Services, Mass Mailing, Mailing List Management, Online Ordering Programs, Signage (design,..., Landscape Design, Water Garden Design &..., Packaging
Education
Grand Valley State University 1980 — 1984
BS, Graphic Design & Animation
Pageworks (Custom Printers), Grand Rapids, MI July 2009 - Present
Spectrum Graphics September 2001 - July 2009
YH Communications (now known as Gazillion and one) March 2000 - September 2001
JW Messner Advertising Inc. 1989 - 1999
Sefton Associates 1992 - 1995
Skills
Customer Service, Offset Printing, Graphics, Direct Mail, Print Management, Project Management, Digital Printing, Variable Data Printing, Large Format, Print On Demand, Sales, Website Development, Wide Format Printing
Education
Michigan State University 1985 — 1987
Bachelors, advertising/communications
Grand Rapids Community College 1983 — 1985
associates
Catholic Central 1979 — 1983