The Andra Group
Industry: Lingerie company
DescriptionHerRoom is an online lingerie and men's underwear retailer based in Dallas, Texas. It was founded and is owned by Tomima Edmark, inventor of the TopsyTail. Edmark runs both HerRoom and brother site HisRoom, through her company, the Andra Group LLP. Headquarters: Dallas, TX Founder: Tomima Edmark Founded: March 2000 Type of business: Private
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The Andra Group Employees
Colonial Life February 2015 - Present
Examiner.com July 2013 - July 2014
Off Broadway Shoe Warehouse October 2013 - March 2014
The Andra Group August 2011 - May 2013
Heels.com March 2009 - March 2011
KOLD TV News Channel 13 November 2006 - January 2009
KCBD News Channel June 2003 - October 2006
MTV & Cox Communications September 2004 - December 2004
Texas Tech RaiderNet News August 2001 - August 2003
Lubbock ISD TV September 2000 - November 2002
Skills
Social Media Marketing, Copywriting, Producing, Facebook, Social Media, YouTube, Video, Blogger, Email Marketing, New Media, Blogging, Digital Media, Online Advertising, Press Releases, Social Networking, Public Relations, Web Content, Storytelling
Education
Texas Tech University 2000 — 2004
Bachelor of Arts, Broadcast Journalism
Aalfs Manufacturing Inc. March 2015 - Present
The Andra Group June 2014 - March 2015
RuffleButts, Inc. January 2014 - June 2014
Sweet Baby Jane February 2013 - April 2013
Forever 21 October 2012 - February 2013
Belly Couture March 2012 - August 2012
Skills
PowerPoint, Microsoft Word, Fashion Design, Visual Merchandising, Fashion Illustration, Adobe Creative Suite, Goal Oriented, People Skills, Leadership, Inventory Management, Illustrator, Fashion, Merchandising, Apparel, Pattern, Retail Buying, Loss Prevention, Fashion Shows, Sketching, Blogging, Sewing, Trend Analysis, Fashion Buying, Illustration, Textiles, Trend, Teamwork, Mannequin Styling, Fashion Writing, Trend Forecasting, Draping, Styling
Education
Texas Tech University 2009 — 2012
Bachelor's degree, Apparel design and manufacturing
New Mexico Junior College
DynamicAction May 2014 - Present
Backwoods Retail, Inc. April 2009 - May 2014
Coremetrics August 2007 - April 2009
The Andra Group March 2006 - August 2007
Skills
SEM, SEO, Omniture, PPC, IBM Websphere Commerce, Google Adwords, Coremetrics Analytics, Magento, WordPress, Lead Generation, Web Marketing, BigCommerce, ExactTarget, Shop Site, SearchSpring, Marketing Strategy, Mobile Marketing, Email Marketing, Demandware, Volusion, ZenCart, SugarCRM, PHP, MySQL, SQL, Amazon Web Services..., Commission Junction, AvantLink, Linkshare, ShareASale, Responsys, Listrak, Urchin, Solr, Nextopia, RetailPRO, Ascend POS, Software Solution Sales, Product Demonstration, Solution Selling, Sales, Retail
Education
Oklahoma State University
Marketing, Entrepreneurship
The Andra Group April 2013 - Present
The Andra Group April 2012 - Present
The I.G.D. FIrm March 2012 - April 2012
ECOM Trading June 2010 - December 2010
Landry's Restaurants May 2009 - August 2009
Skills
Adobe Creative Suite, Photoshop, Web Design, Illustrator, After Effects, Microsoft Office, Graphic Design, Modeling, Microsoft Word, Advertising, PowerPoint, Video, Photo Editor, Traditional Media, HTML + CSS, Mac OS X, Windows, Management, Project Management, Dreamweaver, Digital Imaging, Drawing Skills, Oil Painting, Digital Painting, InDesign, Texturing, Lighting
Education
The University of Texas at Dallas 2007 — 2011
BA, Arts & Technology
The Andra Group February 2014 - Present
Brandy Laidler Photography 2009 - Present
Various Photographers March 2009 - February 2014
The Andra Group November 2013 - January 2014
The Andra Group January 2013 - November 2013
Eclipse Institute of Photography June 2011 - February 2013
Eclipse Photography Institute 2011 - February 2013
Techneos Systems March 2007 - July 2007
Insurance Corporation of British Columbia June 2005 - July 2007
Brandy Vulliamy Photography November 2004 - July 2007
Skills
Commercial Photography, Photography, Fine Art Photography, Portrait Photography, Digital Photography, Lightroom, Photoshop, Image Manipulation, Image Editing, Fashion Photography, Advertising, Adobe Creative Suite, Email Marketing, Studio Lighting, Architectural..., Lighting, Social Media, Travel Photography, Medium Format, WordPress, Photos, Blogging, Event Photography, Marketing, Large Format, Phase One Certified..., Digital Compositing, Retouching, Capture One Pro 6, Canon DSLRs, Photo Editing, HDR Photography, VR 360 Photography, CGI Backplates, Writing, Twitter Account..., Online Marketing, Assisting, Location Lighting, Project Management, Project Coordination, Office Management, Marketing Coordination, Teaching, FileMaker Pro, Photography Studio..., Studio Operations
Education
Brooks Institute of Photography 2007 — 2010
Bachelor of Arts, Professional Photography - Commercial Concentration
The University of British Columbia
Project Management
Justice Institute of British Columbia 1998 — 2000
Negotiation, Mediation, Interpersonal Communication
University of Victoria 1995 — 1999
Bachelor of Arts, Political Science - International Studies, Creative Writing
Hurley May 2011 - Present
Feather 4 Arrow January 2014 - Present
The Andra Group 2010 - 2011
Skills
Merchandising, Visual Merchandising, Fashion, Trend, Trend Analysis, Apparel, Trend Forecasting, Styling, Inventory Management, Social Media Marketing, Store Management, Customer Service, Social Media, Marketing, Retail, Sales
Education
University of North Texas 2004 — 2008
Bachelor of Science (BS), Fashion Merchandising
jcpenney August 2011 - Present
At Auction July 2010 - July 2011
The Andra Group March 2009 - July 2010
Harold's Inc November 2007 - January 2009
Skills
Merchandising, Inventory Management, Retail, Visual Merchandising, Customer Service, Fashion, Sales, Microsoft Excel, Marketing, Trend Analysis
Education
University of North Texas 2003 — 2007
Bachelor of Science (B.S.), Fashion Merchandising