The CementWorks
Industry: Company
DescriptionParent organization: The CementBloc
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The CementWorks Employees
Tekserve January 2012 - Present
RosieLabs October 2011 - December 2011
Womenkind February 2008 - September 2011
Jeco Music September 2009 - November 2009
DonateLifeNY May 2008 - May 2008
Partners + Jeary February 2008 - April 2008
The CementWorks October 2007 - November 2007
Deutsch 2006 - 2006
Skills
Logo Design, Art Direction, Advertising, Typography, Graphics, Social Media, Email Marketing, Blogging, Graphic Design, Corporate Branding, Layout, Marketing, Adobe Creative Suite, Image Manipulation
Education
Fashion Institute of Technology 2003 — 2007
BFA, Advertising Design
MDC Advertising The Programmatic Healthcare Agency January 2015 - Present
MDC Advertising 2010 - Present
Ferguson Part of Commonhealth 2008 - 2010
The CementWorks September 2004 - August 2007
MDC Advertising January 2000 - August 2004
Robert A Becker, Euro RSCG September 1999 - November 1999
Lyons, Lavey, Nickel, Swift 1996 - 1999
FCB Healthcare 1993 - 1996
Lavey Wolff Swift 1980 - 1993
Skills
Direct Mail, Viral Marketing, InDesign, Illustrator, Photoshop, Interactive Advertising, Television, Microsoft Word, iPad, Creative Direction, Concept Generation, Leadership, Advertising, Creative Strategy, Art Direction, Brand Development, New Business Development, Digital Strategy, Direct Marketing, Copywriting, Marketing, Logo Design, Marketing Strategy, Email Marketing, Marketing Communications, Integrated Marketing, Strategy, New Media, Concept Development, Brochures, Digital Marketing, Interactive Marketing, Graphic Design, Relationship Marketing, Strategic Communications, Website Development, Corporate Branding, Mobile Marketing, Online Advertising, Brand Management, Online Marketing, Digital Media, Social Media Marketing, Multi-channel Marketing, Brand Architecture, SEM
Education
University of Michigan 1976 — 1979
BFA, Graphic design, Painting
The University of Michigan School of Art
Bachelors of Fine Art
EG-GILERO January 2015 - Present
Cystic Fibrosis Foundation January 2013 - Present
GILERO, LLC November 2006 - January 2015
Reid Saleeby Strategic Marketing Consulting June 2006 - October 2006
Early Childhood Learning Center (ECLC) August 2005 - June 2006
The CementWorks June 2004 - June 2006
Trimeris October 2004 - January 2005
GlaxoSmithKline September 1995 - November 2003
Bialecki, Inc. May 1995 - July 1995
Townsend, McCann & Choi, Inc. January 1993 - February 1995
Skills
Advertising, Cross-functional Team..., Administrative..., Healthcare, Oncology, Microsoft Office, Public Relations, Medical Devices, Project Planning, R&D, Marketing, Human Resources, Microsoft Excel, Pharmaceutical Industry, Sales Operations, Biotechnology, Fundraising, Manufacturing, Product Development, Public Affairs, Leadership, FDA, Strategic Planning, Administrative..., PowerPoint, Process Improvement, Marketing Strategy
Education
Katharine Gibbs School 1985 — 1996
Ossining High School 1980 — 1984
HS Diploma
the cement bloc February 2011 - Present
Story Worldwide April 2009 - February 2011
the cementworks November 2008 - March 2009
Wunderman March 2003 - August 2008
Wunderman December 1994 - March 2003
Saatchi & Saatchi January 1994 - December 1994
Children's Television Workshop September 1990 - October 1992
Communications Data Services, Inc. October 1986 - August 1990
Sport Magazine November 1981 - September 1986
Skills
Direct Mail, Graphic Design, Account Management, Analysis, Direct Marketing, Digital Marketing, Advertising, Creative Direction
Education
Nassau Community College 1979 — 1981
Advertising Age May 2011 - Present
PRWeek Magazine April 2010 - May 2011
PRWeek July 2007 - June 2010
The CementWorks October 2006 - July 2007
Education
Tulane University 2002 — 2006
FCB Health October 2014 - Present
Freelance February 2014 - November 2014
Draftfcb Healthcare January 2010 - February 2014
The CementWorks June 2005 - December 2009
Skills
Creative Direction, Creative Strategy, Outdoor Advertising, Online Advertising, Press Releases, Interactive Advertising, Editing, Brand Development, Interactive Marketing, Marketing Copy, Direct Marketing, Content Development, Advertising, Digital Strategy, Digital Marketing, Marketing Strategy, Relationship Marketing, Creative Writing, Web Content, Copywriting, Content Strategy, Direct Mail, Social Media, Integrated Marketing, Publishing, Big Thinker, Trombone
Education
City University of New York City College 2007 — 2013
MFA, Creative Writing - Fiction
William & Mary 2001 — 2005
BA, English Language and Literature
Havas Health September 2012 - Present
Williamsburg, Brooklyn 2007 - Present
DraftFcb Healthcare November 2011 - September 2012
Freelance September 2011 - March 2012
AgencyRx June 2010 - September 2011
Lab9 October 2007 - June 2010
The Cementworks 2006 - 2007
Cline Davis & Mann 2001 - 2006
Skills
Video, Medical Devices, Creative Direction, Advertising, Creative Strategy, Direct Mail, Interactive Marketing, Digital Strategy, Graphic Design, Art Direction, Adobe Creative Suite, Brand Development, Concept Development, Website Development, Strategy, Online Advertising, Relationship Marketing, Branding & Identity, Email Marketing, New Media, Art, Corporate Branding, User Experience, Content Strategy, Digital Media, Online Marketing, Interactive Advertising, Marketing Communications, Logo Design, Typography, Pre-press, Social Media Marketing
Education
Luma Institute 2013 — 2013
Human Centered Design Workshop
NYU SCPS 2012 — 2012
Digital Strategy Certificate
Pace University 1997 — 1999
Master of Science (MS), Publishing
Penn State University 1993 — 1997
BA, English Literature, German
Clarity Coverdale Fury October 2013 - Present
OLSON July 2010 - October 2013
HZDG August 2009 - July 2010
Ogilvy & Mather January 2009 - March 2009
Fallon October 2008 - December 2008
The Performance Institute September 2006 - September 2007
Countryside Publishing September 2005 - May 2006
The Cementworks June 2004 - August 2004
Skills
Screenwriting, Headline Writing, Advertising, Copywriting, Storytelling, Integrated Marketing, Digital Strategy, Interactive Advertising, Creative Strategy, Direct Mail, Interactive Marketing, Digital Marketing
Education
Miami Ad School 2007 — 2009
University of Miami 2001 — 2005
B.S., Advertising, Art History
— July 2004 - Present
The CementWorks September 2003 - July 2004
Cline Davis & Mann 1998 - 2003
Capitol Graphics/WINERDESIGN April 1995 - September 1997
Education
Fashion Institute of Technology 1990 — 1995
Bachelor's degree, Advertising & Graphic Design
the cementbloc July 2000 - Present
The CementWorks 2000 - Present
Lowe McAdams Healthcare March 1999 - March 2000
Cline, Davis & Mann March 1987 - March 1999
Education
Parsons School of Design 1977 — 1981
BFA, Communications
Pennysaver May 2008 - May 2012
The Cementworks 2006 - 2007
Skills
Advertising, Online Advertising, Digital Marketing, Social Media Marketing, Email Marketing, SEM, Direct Mail, Social Media, Account Management, Lead Generation, Digital Media, Direct Marketing, Marketing, Marketing Communications, Sales, Media Planning, Mobile Marketing, Digital Strategy, Online Marketing, Brand Development, B2B, SEO, Facebook, Interactive Marketing, Integrated Marketing, Copywriting, Media Buying, Social Networking, Web Analytics, Creative Direction, Interactive Advertising
Education
Johnson and Wales University 2002 — 2006
Marketing Communications
Giant Creative Strategy June 2014 - Present
JUICE Pharma Worldwide October 2011 - May 2014
THE CEMENT BLOC September 2010 - August 2011
THE CEMENT BLOC 2007 - August 2010
The Cementworks May 2005 - 2007
Harrison and Star November 2002 - March 2005
Cline, Davis & Mann 2000 - 2002
lowe mcadams healthcare 1998 - 2000
Education
The New School 1995 — 1998
MS, Healthcare Management and Policy
City University of New York-Hunter College 1988 — 1994
BA, Media Communication
Healthesystems September 2014 - Present
GSW Worldwide June 2013 - August 2014
The CementBloc December 2011 - June 2013
THE CEMENT BLOC April 2010 - December 2011
The CementBloc January 2008 - April 2010
The CementWorks January 2007 - January 2008
Medical Knowledge Group 2005 - 2007
MEDCON 2004 - 2005
Skills
Copywriting, Integrated Marketing, Interactive Marketing, Creative Strategy, Digital Marketing, Digital Strategy, Strategy, Brand Development, Creative Direction, Branding & Identity, Advertising, Digital Media, Content Strategy, Direct Mail, Direct Marketing
Education
The George Washington University 1998 — 2002
THE CEMENT BLOC February 2011 - Present
Freelance 2004 - February 2011
The CementWorks 2001 - 2004
Cline, Davis and Mann 1998 - 2001
Thirteen/WNET 1998 - 1998
Fishs Eddy 1997 - 1998
Old Navy 1996 - 1998
Skills
Illustrator, Illustration, Image Manipulation, Posters, Packaging, Creative Direction, Art Direction, Creative Strategy, Concept Development, Interactive Advertising, Typography, Direct Mail, Interactive Marketing, Logo Design, Corporate Identity, Graphic Design, Adobe Creative Suite, Advertising, InDesign, Brochures
Education
Stanford University 1989 — 1991
MFA, Painting
Tyler School of Art / Temple University 1985 — 1989
BFA, Painting
Brick & Portal January 2014 - Present
Sudler & Hennessey February 2015 - June 2015
Medical Knowledge Group, Synapse Medical Communications March 2009 - November 2014
Medical Knowledge Group, Synapse Medical Communications March 2009 - November 2014
Phillips de Pury & Company, & Euro RSCG Life LM&P September 2007 - November 2008
THE CEMENTWORKS April 2008 - June 2008
CLINE DAVIS & MANN, New York, NY 2006 - 2007
ETHICON, INC. (A JOHNSON & JOHNSON COMPANY) December 2003 - October 2006
SHOWTIME NETWORKS, THE RED GROUP (Internal Ad Agency) 1999 - 2003
USA Broadcasting 1998 - 1998
Skills
Digital Media, Account Management, Advertising, Creative Direction, Direct Marketing, Direct Mail, Interactive Marketing, Event Planning, Brand Management, Management, Marketing, Editing, Market Research, Social Media, Integrated Marketing, Public Relations, Digital Marketing, Strategy, Email Marketing, Interactive Advertising, Program Management, Social Media Marketing, Event Management, Brand Development, Training, Fundraising, Marketing Communications, Strategic Planning, Creative Strategy, Digital Strategy, Strategic Communications, Marketing Strategy, Video, Online Advertising, Social Networking, Photography, Project Management, Online Marketing, Multimedia
Education
Emerson College 1991 — 1995
Bachelor of Science (B.S.), Mass Communication
The Purnell School, Pottersville, NJ
Boarding School
PALIO January 2015 - Present
McCann Erickson October 2014 - December 2014
THE CEMENT BLOC May 2010 - September 2014
Draftfcb Healthcare January 2010 - December 2010
Draftfcb December 2008 - November 2009
Grey Healthcare Group September 2008 - November 2008
Saatchi & Saatchi Healthcare May 2008 - July 2008
The Cementworks November 2007 - May 2008
Taproot Foundation 2007 - 2008
Harrison and Star October 2007 - November 2007
Skills
Interactive Marketing, Strategy, Interactive Advertising, Copywriting, Creative Strategy, Creative Direction, Advertising, Digital Strategy, Integrated Marketing, Content Strategy, Concept Development, Brand Development, Creative Solutions, Creative Writing, Marketing Strategy, Direct Marketing, Direct Mail, Digital Marketing, Digital Media, Multi-channel Marketing, Writing, Content Development
Education
Pomona College 1995 — 1997
B.A., English
Boston College 1993 — 1994
Greenwich High School 1990 — 1992
JWT May 2009 - May 2009
The Seiden Group December 2008 - May 2009
Ogilvy & Mather September 2008 - October 2008
R/GA May 2008 - August 2008
The Cementworks June 2007 - August 2007
Education
Pratt Institute 2004 — 2008
BA, Art Direction / Graphic Design
FCB Health January 2010 - Present
The CementWorks November 2008 - December 2009
Concentric Pharma Advertising January 2008 - November 2008
CCA Advertising 1999 - 2007
FCB/NY 1996 - 1999
Partners and Shevack 1993 - 1996
Marsteller Advertising (BM/Young & Rubicam) 1988 - 1994
Education
Fordham University 1984 — 1988
BA
Muhlenberg College 1984 — 1986
St. Francis Prep 1980 — 1984
eBay July 2015 - Present
Boehringer Ingelheim Pharmaceuticals May 2010 - July 2015
Communications and Marketing Consulting 2009 - 2010
Harrison & Star 2008 - 2009
The CementWorks 2007 - 2008
Cline Davis & Mann, Inc. 2006 - 2007
Boehringer Ingelheim Pharmaceuticals 2002 - 2006
GCI Group 1999 - 2002
Skills
Strategy, Product Launch, Market Research, Marketing Communications, Strategic Communications, Marketing Strategy, Marketing, Product Management, Advertising, Public Relations, Corporate Communications, Social Media, Event Management, Digital Media, Community Outreach, Cross-functional Team..., Budgets, Biotechnology, Global Marketing, Global Sourcing, Oncology, Pharmaceutical Industry, Sourcing, Strategic Planning, Time Management, Trade Shows, Healthcare, Project Planning
Education
University of Southern California 1990 — 1997
bachelors
JZB Creative Inc April 2015 - Present
Grey Healthcare Group February 2012 - April 2015
Draftfcb February 2009 - February 2012
Self Employed August 2006 - 2012
EURO RSCG Life 2003 - 2006
The Cementworks 2003 - 2004
DiMassimo 1999 - 2000
Skills
Copywriting, Creative Strategy, Creative Direction, Interactive Advertising, Advertising, Concept Development, Direct Mail, Direct Marketing, Marketing Communications, Brochures, Creative Writing, Campaigns, Interactive Marketing, Digital Strategy
Education
Miami Ad School 1998 — 1999
Advertising, Copywriting
Hampshire College 1991 — 1995
BA, Photography/Social Psychology/Anthropology
Hewlett High School 1987 — 1991
Pfizer, Inc March 2008 - Present
The CementWorks July 2004 - February 2008
Corbett Accel 2003 - 2004
PPSI 2002 - 2003
Skills
Medical Writing, Diabetes, Medical Education, Pharmaceuticals, Cardiovascular disease, HIV/AIDS, Publication Planning, Pharmaceutical Industry, Medical Affairs, Clinical Trials, Neurology, Therapeutic Areas, Clinical Research, Drug Development, CTMS, Vaccines, Clinical Development, Infectious Diseases, Dermatology, GCP, Pharmacovigilance, Cardiovascular Disease, Medicine, Pharmacology, Gastroenterology
Education
Columbia University College of Physicians and Surgeons 1995 — 2002
Columbia University in the City of New York 1995 — 2002
MPhil, Human Nutrition
Harrison & Star November 2007 - June 2011
Saatchi & Saatchi Healthcare January 2007 - November 2007
GSW worldwide 2006 - 2007
Euro RSCG Life February 2004 - August 2005
The CementWorks May 2003 - February 2004
Skills
Integrated Marketing, Digital Marketing, Direct Mail, Advertising, Creative Strategy, Digital Strategy, Marketing Communications, Brand Development, Online Advertising, Concept Development, Account Management, Product Launch, Brand Management, Corporate Branding, Market Research, Competitive Analysis, Marketing Management, Packaging, CRM, Brochures, Email Marketing
Education
Hofstra University 1999 — 2003
BBA
Bayer HealthCare April 2015 - Present
Bayer HealthCare January 2014 - December 2014
Grey Healthcare Group (ghg healxx digital) March 2013 - January 2014
GSW Worldwide July 2012 - March 2013
Euro RSCG Life December 2010 - July 2012
DraftFCB Healthcare July 2007 - December 2010
The Cementworks September 2006 - August 2007
Adient, a part of CommonHealth November 2005 - September 2006
CDMiConnect/Cline, Davis and Mann August 2004 - November 2005
22clicks September 2002 - August 2004
Skills
Digital Strategy, Interactive Marketing, Interactive Advertising, Integrated Marketing, Digital Marketing, Email Marketing, Direct Mail, Advertising, Creative Strategy, Account Management, Mobile Marketing, Digital Media, Relationship Marketing, Direct Marketing, Brand Development, Creative Direction
Education
Arizona State University
BMKDigital July 2013 - Present
Centron - Healthstar Communications November 2011 - May 2013
DraftFCB Healthcare March 2008 - March 2011
The Cementworks October 2005 - March 2008
Rapp Collins Worldwide 2004 - 2005
Skills
Account Management, Creative Strategy, Digital Strategy, Leadership, Management, Oncology, CRM, Project Management, Direct Mail, Direct Marketing
Education
Columbia Engineering 1994 — 1998
BS, Biomedical Engineering
American Academy in Rome February 2014 - Present
LOT-EK February 2011 - February 2014
Ignite Health January 2010 - January 2011
The Cementworks March 2008 - January 2010
Sudler & Hennessy, Medical Division of Young & Rubicam, a WPP Group Company 2003 - 2007
Skills
Strategy, Business Development, Strategic Planning, Management, Brand Management, Public Relations, Contract Negotiation, Advertising, Integrated Marketing, Digital Marketing, Creative Direction, Digital Strategy
Education
Howard University
ICC Lowe January 2014 - March 2015
JUICE Pharma Worldwide March 2013 - November 2013
Vox Medica February 2012 - February 2013
Saatchi & Saatchi Healthcare Innovations March 2011 - September 2011
GSW Newtown May 2010 - March 2011
LyonHeart January 2009 - April 2010
The CementWorks November 2005 - December 2008
Euro RSCG Life April 2003 - October 2005
Skills
Advertising, Copywriting, Writing, Creative Development, Creative Strategy, Integrated Marketing, Direct Mail, Digital Strategy, Marketing Communications, Digital Marketing, Email Marketing, Interactive Marketing, Interactive Advertising, Digital Media, Social Media Marketing, Creative Direction, Concept Development, User Experience, Online Advertising, Brand Architecture, Relationship Marketing, Content Strategy, Corporate Branding, Content Development, Brand Development, Art Direction, Branding & Identity
Education
The Creative Circus 2000 — 2002
Copywriter
Boston University 1995 — 1999
BS, Communications