The Laster Group
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The Laster Group Employees
El Paso Community College January 2013 - June 2015
The Laster Group December 2009 - January 2013
El Paso Media Group July 2007 - July 2009
Guynes Printing Company of Texas July 2003 - December 2006
Sanders\Wingo September 2000 - July 2003
Skills
InDesign, Adobe Creative Suite, Advertising, Graphic Design, Photography, Social Media, Photoshop, Social Media Marketing, Web Development, Digital Photography, CSS, Image Editing, Adobe Acrobat, Packaging, HTML, Concept Design, Banners, Flyers, Posters, Mac, Typography, Branding, Corporate Identity, Illustration, Illustrator, Brochures, Pre-press, Graphics, Layout, Logo Design, Creative Direction, Art Direction, Magazines, Direct Mail, Creative Strategy, Copywriting, Art, Dreamweaver, Outdoor Advertising, Flash, QuarkXPress, Business Cards, Image Manipulation, Concept Development, Interaction Design, Motion Graphics, Branding & Identity, Brand Development, User Interface Design, Information Architecture
Education
The University of Texas at El Paso 1995 — 2001
Macy's February 2015 - Present
Macy's October 2014 - February 2015
Macy's August 2014 - October 2014
Christie's April 2014 - July 2014
Ogilvy Public Relations June 2013 - August 2013
SocialCompass June 2012 - August 2012
Koeppel Direct July 2011 - September 2011
The Laster Group July 2010 - July 2010
Skills
Social Media, Editing, Spanish, Strategy, Market Research, Prezi, Qualtrics, CisionPoint, Microsoft Office, Photoshop, WordPress, SPSS, Facebook, Press Releases
Education
Northwestern University 2010 — 2014
Bachelor of the Arts, Major: Art History; Minor: Business; Certificate: IMC (Marketing) thru Medill School of Journalism, 3.86
City of El Paso May 2013 - August 2013
The University of Texas at El Paso September 2012 - May 2013
The Laster Group January 2011 - June 2012
Strayer University July 2010 - January 2011
The University of Texas at El Paso October 2007 - January 2010
Mitsubishi International Corporation July 2006 - August 2007
REDW January 2005 - July 2006
El Paso Hispanic Chamber of Commerce June 2001 - July 2004
US Small Business Administration May 2001 - July 2001
Skills
Marketing Strategy, Social Media, Social Media Marketing, Advertising, Event Planning, Customer Service, Marketing Communications, Marketing, Online Advertising, Public Speaking, Public Relations, Adobe Creative Suite, Press Releases, Social Networking, Corporate Communications, Auditing, Newsletters, Management, Community Outreach
Education
The University of Texas at El Paso 2012 — 2015
Master's degree, Accounting
New Mexico State University 2001 — 2004
BBA, Business Computer Systems
The Laster Group August 2008 - Present
Tres Mariposas April 2004 - May 2008
Gymboree July 2003 - March 2004
Skills
Advertising, Social Media Marketing, Social Media, Creative Direction, Outdoor Advertising, Copywriting, Direct Mail, Email Marketing, Broadcast, Customer Service, Marketing Communications
Education
The University of Texas at El Paso 2006 — 2008
Bachelor of Business Administration, Marketing, 3.875
El Paso Community College 2000 — 2002
Associate of Applied Science Degree, Fashion Design
Advantage International - Sponsorship and Brand Experience Agency February 2012 - Present
Jack Morton Worldwide September 2006 - February 2012
Time Warner Inc. December 2003 - September 2006
Creative Director/ January 2000 - November 2003
The Laster Group November 1997 - November 1999
Skills
Relationship Marketing, Creative Strategy, Integrated Marketing, Creative Direction, Screenwriting, Interactive Advertising, Advertising, Television, Video, Commercials, Art Direction, Marketing, Video Production, Content Strategy, Brand Management, Digital Media, Radio, Strategy, Mobile Marketing, Digital Strategy, Social Media, Marketing Communications, Sponsorship, Entertainment, Copywriting, Social Media Marketing, Brand Development, New Media, Digital Marketing, Interactive Marketing, Marketing Strategy, Online Marketing
Education
The University of Texas at Austin 1990 — 1995
Bachelor of Science, Radio Television Film
The Laster Group October 2010 - Present
Physician Associates March 2007 - August 2010
Education
Computer Career Center a division of Vista College 2006 — 2007
Medical Coding/Medical Information Specialist
Lopez Negrete Communications June 2014 - Present
Lopez Negrete Communications July 2012 - June 2014
Lopez Negrete Communications October 2011 - July 2012
Lopez Negrete Communications October 2010 - October 2011
Sanders Wingo August 2009 - October 2010
The Laster Group June 2007 - December 2008
Dieste Inc. August 2006 - December 2006
Skills
Copywriting, Screenwriting, Film Production, Video Production, Post Production, Radio Production, Creative Concept..., Creative Strategy, Art Direction, Radio Producing, Product Development, Concept Development, Outdoor Advertising, Interactive Advertising, Advertising, Photography, Creative Direction, Integrated Marketing, Interactive Marketing
Education
New York Film Academy 2009 — 2009
16mm. Film/Digital, Filmmaking
The University of Texas at El Paso 2004 — 2008
Bachelor of Arts in Advertising, Advertising/Film
Hunt Companies May 2013 - Present
Independent Consulting July 2007 - December 2013
El Paso Community Foundation November 2011 - May 2013
The Laster Group November 2010 - January 2012
Hunt Companies August 2007 - January 2012
Friedrich Software Resources, LLC May 2008 - November 2010
Stanton Street Technology Group June 2005 - May 2008
Stevenson University 2001 - 2002
T. Rowe Price 1999 - 2002
EnForm Technology 1998 - 1999
Skills
Social Media Marketing, Project Management, Analytics, Web Marketing, Social Media, Web Analytics, Google Analytics, Strategic Planning, HTML, Web Development, SEO, Information Architecture, Email Marketing, SEM, Marketing Strategy, Management, Online Marketing, Advertising, New Business Development, Start-ups, Online Advertising, Business Development, Google Adwords, Digital Marketing
Education
University of St. Thomas (TX) 1994 — 1996
MBA, MIS
Texas Tech University 1987 — 1991
BA, Mathematics
Eastwood High School 1983 — 1987
Mason Zimbler 2012 - 2013
Baker Street Advertising 2006 - 2011
Carat Interactive 2003 - 2006
The Laster Group 2002 - 2003
Young & Rubicam New York 1999 - 2002
The Richards Group 1997 - 1997
Quill Creative Advertising 1995 - 1996
Skills
Online Advertising, Email Marketing, Digital Marketing, Social Media Marketing, Account Management, Broadcast, B2B Marketing, New Business Development, Paid Search Campaigns, Consumer Marketing, Integrated Marketing, B2B, Direct Mail, Social Media, Strategy, Marketing, SEM, Creative Direction, Mobile Marketing, Advertising
Education
Texas A&M University - Mays Business School
Marketing
Gerson Lehrman Group (GLG) March 2014 - Present
Cheti April 2010 - Present
Independent Contractor May 2011 - Present
CanWe Studios LLC February 2013 - February 2014
Transwestern June 2008 - May 2011
The Warner Theatre June 2007 - August 2007
The Laster Group 2005 - 2005
Skills
Event Planning, Public Relations, Marketing Strategy, Advertising, Marketing Communications, Social Media Marketing, Analytics, Community Outreach, Marketing Research, Non-profits, Contract Negotiation, Social Networking, Press Releases, Adobe Creative Suite, Microsoft Office, Public Speaking, WordPress, Online Advertising, Nonprofits, Marketing, Social Media, Facebook, Strategy, Sponsorship, Blogging, Newsletters, Copywriting, Event Management, Time Management, Market Research, Online Marketing, Brand Awareness, Integrated Marketing, Fundraising, Brand Development, Media Relations, Internal Communications, Digital Media, Strategic Communications, Email Marketing, Digital Marketing
Education
Trinity University 2005 — 2008
Bachelor of Arts, Communications & Business
American University 2007 — 2007
Print and Broadcast Media Program
Franklin High School 2000 — 2004
Starr Western Wear 2005 - Present
the Laster Group 1988 - 2004
Skills
Direct Mail, Marketing Communications, Marketing Strategy, Copywriting, Creative Direction, Advertising, Press Releases, Social Media Marketing, Graphic Design, Online Advertising, Social Media, Integrated Marketing, Media Planning, Media Buying, Email Marketing, Adobe Creative Suite, Digital Marketing, Marketing, Digital Strategy, Marketing Management, Public Relations, Creative Strategy, Brand Development, Event Management, Sponsorship, Direct Marketing, Online Marketing, Digital Media, Event Planning, Outdoor Advertising, Television
Education
Oklahoma State University
Bachelor's, Advertising and Public Relations
School Specialty, Inc. January 2013 - Present
Clear Channel Outdoor December 2011 - January 2013
RSC Equipment Rental October 2009 - December 2011
AT&T October 2006 - October 2009
Clear Channel Outdoor January 2005 - October 2006
The Laster Group January 2004 - January 2005
Pizza Properties aka Peter Piper Pizza October 1994 - August 2003
Emery Advertising Inc 1991 - 1994
Skills
New Business Development, Advertising, Cold Calling, Marketing Strategy, Account Management, Sales Management, Direct Sales, Public Relations, Marketing, Lead Generation, Customer Service, Social Media Marketing, Leadership, Digital Media, Solution Selling, Customer Satisfaction, Sales Process, Training, Direct Marketing, Business Development, CRM, Strategic Planning, Media Buying, Digital Marketing, Selling, Budgets, Sales, Marketing Communications, Media Planning, B2B, Advertising Sales, Social Networking, Contract Negotiation, Strategic Partnerships, Negotiation, Online Marketing, Customer Retention, Management, Market Research, Event Management, Event Planning, Market Planning, Online Advertising, Press Releases, Salesforce.com, Sales Operations, Email Marketing, Sales Presentations, Competitive Analysis, Analysis
Education
The University of Texas at El Paso
BA, Marketing
Webster University
Masters; Bachelors of Business Administration, Business Administration; Marketing
City of Las Cruces September 2012 - Present
MedPro Technologies, LLC March 2012 - September 2012
The Laster Group June 2011 - March 2012
Rivermark Community Credit Union March 2008 - June 2011
Wilson Binkley Advertising & Marketing March 2006 - March 2008
Ad Ideas January 1999 - January 2004
Skills
C#, ASP.NET, ASP.NET MVC, jQuery, CSS, HTML, Web Development, SharePoint, HTML 5, Sitecore, Security+, JavaScript, XML, HTML5, SQL Server, .NET, AJAX, XHTML, MVC, Visual Studio, HTML + CSS, Web Application Security, Progressive Enhancement, ADA compliance, Software Development, PHP, Programming, CMS, IIS, Windows Server, Databases
Education
New Mexico State University 1992 — 1999
Associate of Arts (AA), Associate of Business Office Tech, Graphic Design, Art
Skillport - US ARMY 2012 — 2012
CIO G-6/NETCOM IA Technical Level 1, Information Assurance
Carnegie Mellon University 2012 — 2012
Information Assurance Track, Software Engineering Institute - VTE