The Path to Purchase Institute

Industry: Company

Description

Founded: 2003

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The Path to Purchase Institute Employees

Employee
Years
Job
Industry
Rebecca Susmarski Rebecca Susmarski Oak Lawn, Illinois Details
Rebecca Susmarski's The Path to Purchase Institute Experience March 2013 - December 2013
Job Editor
Industry Writing and Editing
Experience
22nd Century Media LLC  June 2015 - Present
22nd Century Media LLC  September 2014 - June 2015
22nd Century Media LLC  December 2013 - June 2015
The Path to Purchase Institute   March 2013 - December 2013
ScreenPicks.com   October 2012 - March 2013
Daily Southtown  May 2012 - October 2012
Loyola University Chicago's Annual Fund Phonathon   October 2011 - May 2012
The Abraham Lincoln Presidential Library and Museum   June 2011 - July 2011
U.S. House of Representatives   May 2010 - July 2010
Northwestern University  June 2009 - August 2009

Skills
Writing, Editing, Reporting & Analysis, Investigative Reporting, Research, Communication, Public Speaking, Microsoft Office, Multi Tasking, Organizational Behavior, Copywriting, Journalism, Editorial, Social Media, Newspapers, Copy Editing, Creative Writing, Proofreading

Education
Loyola University of Chicago   2009 — 2012
Bachelor of Arts (B.A.), Journalism and History

Mother McAuley Liberal Arts High School   2005 — 2009

Cyndi Loza Cyndi Loza Chicago, Illinois Details
Cyndi Loza's The Path to Purchase Institute Experience March 2014 - Present
Job Associate Editor at The Path to Purchase Institute
Industry Publishing
Experience
The Path to Purchase Institute   March 2014 - Present
Guerrero Howe Custom Media  August 2012 - March 2014
Guerrero Howe Custom Media  May 2011 - August 2012
Suburban Life Publications  March 2010 - April 2011
Pearson Education  October 2009 - February 2010
Reno Gazette-Journal  November 2007 - November 2008
Chicago Sun-Times  May 2007 - August 2007

Skills
Copy Editing, Ap Style, Journalism, Editing, Proofreading, Editorial, Magazines, Feature Articles, Publishing, Blogging, Publications, Storytelling, News Writing, Newspaper, InCopy, Copywriting, Press Releases, Newsletters, Freelance Writing, Fact-checking, Content Management, Twitter, Speech Writing, Social Media, Political Reporting, Strategic Communications, Social Networking, QuarkXPress, InDesign, Facebook, Audacity, Headline Writing, Web Editing, Beat Reporting, Subbing, Media Relations, Multimedia, Wordpress, Newspaper Design, Content Development, Chicago Manual, Custom Publishing, Associated Press style, Community Journalism, Public Relations, Computer-assisted..., Writing, Subediting, Investigative Reporting, Online Journalism

Education
University of Illinois at Urbana-Champaign   2003 — 2007
Bachelor's degree, Journalism

Jim Cusson Jim Cusson Charlotte, North Carolina Area Details
Jim Cusson's The Path to Purchase Institute Experience October 2013 - Present
Job President at Theory House, The Agency Built for Retail
Industry Marketing and Advertising
Experience
Theory House, The Agency Built for Retail   January 2013 - Present
The Path to Purchase Institute   October 2013 - Present
birdsong gregory  August 2001 - December 2012
Mediaplex  September 2000 - January 2001
Sutton Javelin Communications  May 1997 - May 2000
Lyerly Agency  1993 - 1997

Skills
Advertising, Product Promotion, Branding & Identity, Loyalty Marketing, Shopper Marketing, Web Design, Strategy, Strategic Partnerships, Brand Management, Integrated Marketing, Direct Marketing, Brand Development, Product Marketing, Marketing Strategy, Social Media Marketing, Creative Direction, Marketing, Competitive Analysis, Sales, Email Marketing, Retail, Digital Marketing, Marketing Communications, Corporate Branding, Direct Mail, Mobile Marketing, Relationship Marketing, Market Planning, Customer Insight, Interactive Marketing, Digital Strategy, Media Planning, Marketing Research, Brand Architecture, B2B Marketing, Brand Awareness, Creative Strategy, Multi-channel Marketing, Marketing Management, SEM, Trade Shows, Online Marketing, Online Advertising, Lead Generation, Media Buying, Web Marketing

Education
Rutgers, The State University of New Jersey-New Brunswick   1983 — 1987
Bachelor of Science (B.S.), Marketing

Peter Hoyt Peter Hoyt Greater Chicago Area Details
Peter Hoyt's The Path to Purchase Institute Experience January 1988 - Present
Job CEO Path to Purchase Institute
Industry Marketing and Advertising
Experience
The Path to Purchase Institute   January 1988 - Present
Hoyt Publishing  January 1988 - October 2008
Dun & Bradstreet  January 1985 - January 1988
Cahners Publishing  January 1982 - January 1985

Skills
Napping, Whistling, Advertising, Retail, Publishing, Shopper Marketing, Entrepreneurship, Marketing, Marketing Strategy, B2B, Leadership, Trade Shows, Sales Management, Strategy, Product Marketing, Brand Management, Brand Development, Creative Direction, Merchandising, New Business Development, Integrated Marketing, Management, Sales, Digital Marketing, Direct Marketing, Marketing Communications, Marketing Management, Competitive Analysis, Digital Media, Email Marketing, Social Media Marketing, Analytics, Customer Insight, Advertising Sales

Education
Boston College   1977 — 1981
BA, English

Loyola Academy   1973 — 1977

Emily Hatton Emily Hatton Washington, District Of Columbia Details
Emily Hatton's The Path to Purchase Institute Experience July 2013 - July 2014
Job Staff Writer at The Advisory Board Company
Industry Online Media
Experience
The Advisory Board Company  August 2014 - Present
The Path to Purchase Institute   July 2013 - July 2014
The Chicago Bureau  March 2013 - July 2013
The Washington Times  June 2012 - August 2012
The Indianapolis Star  January 2012 - March 2012
The Beacon Newspaper Group   June 2011 - September 2011
GMH Enterprises   June 2011 - September 2011

Skills
Photoshop, Final Cut Express, InDesign, ActionScript, Audacity, SoundSlides Plus, PowerPoint, Excel, Mac OS X, Windows, Content Management, Spanish, Wordpress, Tumblr, Facebook, Twitter, Basic HTML, Listserv Management, WordPress, Editorial, Storytelling, OS X, Soundslides Plus, Microsoft Excel, Social Media, Editing, Blogging

Education
Northwestern University   2009 — 2013
BS, Journalism, Spanish

St. Andrew's Episcopal School   2005 — 2009

Steve Frenda Steve Frenda Greater Chicago Area Details
Steve Frenda's The Path to Purchase Institute Experience August 2007 - Present
Job Managing Director, The Path to Purchase Institute, sfrenda@p2pi.org
Industry Consumer Goods
Experience
The Path To Purchase Institute   August 2007 - Present
Information Resources, Inc  2005 - August 2007
Mosaic-InfoForce   October 2001 - April 2005
Encirq Corporation  October 1999 - October 2001
IRI  July 1991 - October 1999
Majers / A. C. Nielsen   1984 - 1991
Colgate Palmolive  February 1940 - October 1984

Skills
Consumer Insight, Customer Insight, Consumer Products, Shopper Marketing, Retail, Competitive Analysis, Product Marketing, Market Research, Digital Marketing, Competitive Intelligence, Marketing, Food & Beverage, Segmentation, Business Analytics, CPG Industry, Analytics, Target Marketing, Golf, Digital Shopper..., "Goombah" look, Italian restuarants, SF Giants Fan, Marketing Strategy, Strategy, FMCG, Business Development, Start-ups, B2B, Integrated Marketing, Leadership, Digital Media, Marketing Research, Advertising, Marketing Communications, Brand Development, Strategic Partnerships, Sales, Digital Strategy, Pricing Strategy, Marketing Management, Account Management, Business Planning, Forecasting, B2B Marketing, Management, Mobile Marketing, Brand Management, Email Marketing, Market Analysis

Education
University of Arizona   1968 — 1973
BSBA

Rich Zelvin Rich Zelvin Greater Chicago Area Details
Rich Zelvin's The Path to Purchase Institute Experience February 2010 - Present
Job Director Market Development & Sales
Industry Marketing and Advertising
Experience
The Path to Purchase Institute   February 2010 - Present
Reed Business Information  December 2006 - January 2010
Hoyt Publishing  2001 - 2006
Putman Media  1998 - 2001

Skills
Trade Shows, Advertising Sales, Consultative Selling, New Business Development, Advertising, Sales Operations, Selling, Direct Marketing, B2B, Sales, Lead Generation, Marketing Strategy, Online Advertising, Integrated Marketing, Marketing Communications, Digital Marketing

Education
University of Iowa   1976 — 1980
BBA, Marketing

Quan Tran Quan Tran Chicago, Illinois Details
Quan Tran's The Path to Purchase Institute Experience October 2014 - Present
Job Manager Member Development & Event Sales at The Path to Purchase Institute
Industry Marketing and Advertising
Experience
The Path to Purchase Institute   October 2014 - Present
The Path to Purchase Institute   October 2013 - October 2014
Market Track  July 2013 - September 2013
Market Track  March 2012 - July 2013
Nordstrom  June 2011 - August 2011

Skills
Merchandising, Cold Calling Experience, Lead Generation, Cold Calling, Sales, Customer Service, Social Media, Retail, Advertising, Market Research, Marketing, Analysis, Account Management, Pricing

Education
Purdue University   2007 — 2011
Bachelor of Science, Selling and Sales Management, Minors in Economics, Organizational Leadership & Supervision

Patrick Burke Patrick Burke Greater Chicago Area Details
Patrick Burke's The Path to Purchase Institute Experience April 2013 - June 2015
Job Senior Director at ChannelIQ
Industry Marketing and Advertising
Experience
ChannelIQ  June 2015 - Present
The Path to Purchase Institute   April 2013 - June 2015
Market Track  July 2002 - April 2013
Market Track  July 1999 - June 2002
Market Track  July 1995 - June 1999

Skills
Strategic Partnerships, Strategy, Cross-functional Team..., Customer Insight, Retail, Shopper Marketing, Management, Digital Marketing, Advertising, E-commerce, Segmentation, Marketing Research, Analysis, Market Research, Business Development, Marketing, Competitive Analysis, Sales, Analytics, Market Analysis, Leadership, Competitive Intelligence, Integrated Marketing, CRM, Marketing Strategy, Consumer Products

Education
Northwestern University   1991 — 1995
Bachelor’s Degree, History, Sociology

Patrycja Malinowska Patrycja Malinowska Greater Chicago Area Details
Patrycja Malinowska's The Path to Purchase Institute Experience August 2014 - Present
Job Associate Director of Content at The Path to Purchase Institute
Industry Writing and Editing
Experience
The Path to Purchase Institute   August 2014 - Present
Path to Purchase Institute  March 2010 - August 2014
Self-Employed  September 2009 - March 2010
Crain's Chicago Business  May 2008 - August 2009
Chicago Sun Times  February 2008 - May 2008
Loyola University, Chicago  August 2006 - May 2008
Loyola University Chicago  September 2004 - March 2008
Daily Herald  May 2007 - August 2007
Mosaic Magazine  August 2006 - December 2006

Skills
Editing, Social Media, Editorial, Copy Editing, Publications, Magazines, Video, Feature Articles, Storytelling, Multimedia, Photography, Publishing, Web Content, Newsletters, Blogging

Education
Loyola University Chicago   2004 — 2008
Bachelor of Arts, Communication and English

WCRT

Dan Ochwat Dan Ochwat Greater Chicago Area Details
Dan Ochwat's The Path to Purchase Institute Experience April 2001 - September 2010
Job Freelance Writer + Screenwriter
Industry Writing and Editing
Experience
Self; freelance journalist, feature screenwriter   September 2010 - Present
The Path to Purchase Institute   April 2001 - September 2010

Skills
Editing, Journalism, Film, Magazines, Publishing, Creative Direction, Storytelling, Television, Newspapers, Marketing Communications, Screenwriting, Public Relations, Publications, Writing, Freelance Writing, Copywriting

Education
Northwestern University   2010 — 2012
MFA, Writing for the Screen and Stage

Eastern Illinois University
Bachelor of Science (BS), Journalism; minor in English

Michele Weston Rowe Michele Weston Rowe Greater Chicago Area Details
Michele Weston Rowe's The Path to Purchase Institute Experience November 2009 - Present
Job Director Marketing at the Path to Purchase Institute
Industry Marketing and Advertising
Experience
The Path to Purchase Institute   November 2009 - Present
BNP Media  September 2007 - November 2009
Stagnito Communications  1998 - 2007

Skills
Integrated Marketing, Marketing Communications, InDesign, Advertising, Email Marketing, Digital Marketing, Digital Media, Publishing, Newsletters, Copywriting, Direct Marketing, Account Management, Strategic Planning, Graphic Design, Magazines, Direct Mail, Trade Shows, Social Media Marketing, Corporate Communications, Marketing Strategy, Brand Management, Marketing, Creative Direction, B2B, Social Media, Online Marketing, Corporate Branding, Marketing Management, Digital Strategy, Creative Strategy, Event Management

Education
University of Michigan
BA, Communications

Linc Wonham Linc Wonham Greater Chicago Area Details
Linc Wonham's The Path to Purchase Institute Experience November 2013 - Present
Job Managing Editor, Shopper Marketing Magazine at The Path to Purchase Institute
Industry Publishing
Experience
The Path to Purchase Institute   November 2013 - Present
Bauer Rock Media Group  August 2012 - June 2014
Website Magazine  February 2010 - July 2012
LeditB Inc.   2007 - 2010
Triumph Books  2002 - 2007
H&S Media  1998 - 2002
Newspaper Publishing   1990 - 1998

Skills
Advertising, Public Relations, Online Advertising, Social Media, SEO, Editing, Publishing, Blogging, Copy Editing, Social Media Marketing, Journalism, WordPress, Content Strategy, SEO copywriting, Email Marketing, Google Analytics, Online Marketing, Digital Strategy, Facebook, Web Content, Copywriting, Web Analytics

Education
University of Colorado at Boulder

Crystal Stone Crystal Stone Chicago, Illinois Details
Crystal Stone's The Path to Purchase Institute Experience July 2014 - Present
Job Manager Office Services & H.R. at The Path to Purchase Institute
Industry Publishing
Experience
The Path to Purchase Institute   July 2014 - Present
Build-A-Bear Workshop  March 2011 - June 2014
Build-A-Bear Workshop  March 2005 - March 2011

Skills
Telephone Interviewing, Interviews, Retail, Coaching, Training, Sales Hiring, Sales, Hiring, Driving Results, Merchandising, Store Management, Process Scheduler, Leadership, Loss Prevention, Inventory Control, Management, Customer Service, Recruiting

Education
University of Central Florida   2004 — 2006
Master of Social Work (MSW)

Jacksonville University   2001 — 2004
Bachelor of Science (BS), Psychology

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