The Peterson Group
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The Peterson Group Employees
US Digital 2015 - Present
KeaneEye Marketing 2014 - Present
booj (formerly Active Website) 2010 - 2014
The Peterson Group 2006 - 2010
Ink 2009 - 2009
DGWB Advertising and Communications 2004 - 2006
Johnson-Ukropina 2000 - 2004
Lyon Studios 1993 - 2000
The Ritz Restaurant 1990 - 2000
Skills
Microsoft Office Suite, Adobe Creative Suite, WordPress, Advertising, Integrated Marketing, Email Marketing, CRM, Direct Marketing, Strategy, Marketing, Online Advertising, Marketing Communications, Social Media Marketing, Marketing Strategy, Digital Marketing, Leadership, Direct Mail, Social Media, Interactive Marketing, Waste Management, Online Marketing, Copywriting, Creative Strategy, SEO, Lead Generation, Creative Direction, Account Management, Digital Strategy, Mobile Marketing, Brand Development, SEM, Industrial Waste..., Digital Media, Brand Management, Environmental Education, Hazardous Waste..., Event Management, Media Planning, Management, Event Planning, Marketing Research, Project Management, Website Development, Social Networking, Television
Education
University of Colorado Boulder 1985 — 1987
BA, Journalism
University High School
MiraCosta College August 2014 - Present
Contour Painting, Inc. August 2014 - Present
Mt. San Jacinto College January 2015 - Present
iTAN Franchising, Inc. October 2013 - August 2014
Jazzercise, Inc. June 2006 - October 2013
Clinique Laboratories, LLC February 2005 - May 2009
The Peterson Group January 2006 - April 2006
Entrepreneur Media Inc September 2005 - December 2005
Mira Costa College January 2001 - January 2002
Skills
Highly detail oriented, Time Management, Promotional Copy, HTML emails, Content Managed Websites, Large-scale Event..., Marketing Support, Marketing Event Planning, Campaign Management, Consulting, Email Marketing, Microsoft Office, Text Editing, Training, Direct Mail, Direct Marketing, Facebook, Large Scale Events, Advertising, Social Media, Management
Education
National University, San Diego 2010 — 2012
MBA, Integrated Marketing Communication
California State University-Long Beach 2004 — 2006
BS, Marketing
Communication Design November 2006 - Present
TheBloom.TV January 2013 - February 2014
Bliss Superfoods December 2012 - February 2014
OC Weekly November 2004 - 2006
Westates Automotive 2003 - 2004
The Peterson Group 2001 - 2003
EXO Training Center 1999 - 2001
Skills
Graphic Design, Art Direction, Illustrator, Photoshop, Illustration, Art, InDesign, Corporate Identity, Layout, Advertising, Graphics, Creative Direction, Bilingual, Magazines, Typography, Conscious Business, Collateral Design, Marketing, Branding, Packaging, Logo Design, Mac, Copywriting, Branding & Identity, Brochures, Posters, Brand Development, Adobe Creative Suite, Web Design
Education
Austin Community College 2014 — 2017
Associate of Applied Science Degree, UX/UI Design
Technical School San Martin 1995 — 2000
Computer Technitian, Computer Programming, Highschool
Self-employed January 1990 - Present
The Peterson Group March 1999 - August 2003
Skills
Strategic Planning, Bathrooms, Marketing Strategy, Flooring, Negotiation
Education
Divers Institute of Technology
Commercial deep sea diving
Marketing Consultant February 2014 - Present
Panasonic Avionics Corporation June 2008 - February 2014
New Century Mortgage September 2003 - May 2007
The Peterson Group 2007 - 2007
Gateway Inc. July 2000 - September 2003
Darden Restaurants March 1998 - July 2000
Skills
Global Marketing, Strategic Brand..., Brand Awareness, Global Brand Development, Marketing Strategy, Promotions, Advertising, Marketing Communications, Multi-channel Campaign..., Project Management, Event Management, Direct Marketing, Integrated Marketing, Sales Support Tools, Lead Generation, Marketing Management, Online Campaign..., Creative Direction, Web Analytics, Mobile Marketing, Sales, Brand Development, Social Media Marketing, Product Marketing, Digital Marketing, Leadership, Competitive Analysis, Online Marketing, E-commerce, CRM, Brand Management, Strategy, B2B, Management, Public Relations, Email Marketing, B2B Marketing, Trade Shows, Budgets, Strategic Partnerships
Education
Texas Woman's University 1994 — 1996
MSR Marketing, LLC January 2012 - Present
PCA SKIN October 2012 - July 2014
Taco Bell Corporate March 2009 - October 2012
Fuse Interactive May 2008 - January 2009
Graves Advertising November 2003 - May 2008
The Peterson Group December 2002 - November 2003
Skills
Email Marketing, Social Media Marketing, Online Advertising, SEO, Direct Mail, Digital Marketing, SEM, Advertising, Mobile Marketing, Integrated Marketing, Social Media, Social Networking, Marketing Communications, Interactive Marketing, Direct Marketing, Online Marketing, Facebook, Website Development, Marketing, Brand Management, Creative Direction, Digital Strategy, Brand Development, Management, Lead Generation, Copywriting, Media Planning, Digital Media
Education
California State University-Fullerton 2001 — 2003
BA, Communications
Havas STREET January 2015 - Present
Havas STREET November 2013 - January 2015
Havas STREET July 2012 - November 2013
St. John Knits January 2012 - May 2012
The Body Shop July 2011 - May 2012
Goodwill of Orange County Microenterprise June 2011 - January 2012
Coast Concierge Service July 2010 - December 2010
Kappa Alpha Theta January 2010 - December 2010
Chapman University September 2009 - December 2010
The Peterson Group June 2010 - August 2010
Skills
Microsoft Excel, Microsoft Word, PowerPoint, Event Planning, Marketing Strategy, Marketing Communications, Organization, Operating Budgets, Analytical Skills, Problem Solving, Teamwork
Education
Chapman University, The George L. Argyros School of Business and Economics 2008 — 2012
Bachelor of Science (B.S.), Business Administration, Marketing and Economics
City University (GB) 2011 — 2011
Revolution Mobility January 2008 - March 2014
Hayes Martin Associates January 2007 - October 2007
The Peterson Group February 2006 - August 2006
BSH Home Appliances January 2005 - January 2006
Skills
Graphic Design, Digital Strategy, Corporate Branding, Marketing Management, Creative Strategy, Marketing Communications, Digital Marketing, Creative Direction, Brand Development, Advertising
Education
California State University-San Bernardino 2002 — 2004
B.A.
San Diego State University-California State University 1999 — 2000
Bachelor of Arts (B.A.)
Irvine Company July 2014 - Present
MOV-ology November 2012 - July 2014
Wunderman West September 2012 - November 2012
Innocean USA April 2012 - July 2012
Harte Hanks February 2012 - April 2012
Corinthian Colleges, Inc July 2007 - October 2011
The Peterson Group May 2006 - June 2007
Saddleback Eye Center December 2003 - April 2006
Skills
Advertising, Integrated Marketing, Interactive Marketing, Social Media Marketing, Digital Marketing, Marketing Communications, Email Marketing, Promotions, Direct Mail, Social CRM, Account Management, Event Management, CRM, Strategic Thinking, Market Development, Creative Development, Catalogs, One Sheets, Experiential Events, Project Management, Written & Oral..., Automotive, Healthcare, Proprietary Education, Utility, Creative Direction, B2B Marketing, Mobile Marketing, Leadership, Digital Media, Cross-functional Team..., Direct Marketing, Lead Generation, Online Marketing, Strategic Communications, Online Advertising, B2B, Social Media, Customer Acquisition, Brand Management, Creative Strategy, Management, SEM, Product Management, E-commerce, Digital Strategy, SEO, Web Analytics, Marketing, Marketing Strategy
Education
University of California, Riverside 1999 — 2003
Bachelor of Science, Business Administration - Marketing Concentration
Apple Valley High School 1995 — 1999
Columbia Ultimate July 2008 - May 2014
Columbia Ultimate June 2003 - June 2008
Columbia Ultimate January 1997 - May 2003
Bindery Systems September 1990 - September 1993
The Peterson Group January 1987 - April 1990
Bindex January 1984 - December 1986
Deluxe Corporation June 1972 - December 1984
Skills
Software Implementation, Management, Team Leadership, Account Management, Executive Management, Process Improvement, Team Building, Business Analysis, CRM, Business Intelligence, Sales Management, Cross-functional Team..., Strategy, SaaS, Salesforce.com, Leadership, Forecasting, Training, Project Management, Operations Management, Customer Service
Education
University of Phoenix 2000 — 2004
BA, Business Management
Northeastern University 1974 — 1977
Industrial Technology
Babson College 1973 — 1974
Business Management
Wentworth Institute of Technology 1970 — 1973
AASD, Mechanical Design
Lido Isle Community Association August 2012 - Present
The Pegasus School January 2006 - Present
The Pegasus School August 2004 - December 2005
Barnett Cox & Associates May 2003 - June 2004
San Luis Obispo Unified School District September 2002 - April 2003
Safer Seas Video Supply Depot (e-commerce) May 2001 - March 2003
The Peterson Group November 2000 - June 2001
Zinc Solutions November 2000 - January 2001
Ambiguous Clothing January 2000 - September 2000
Man Rabbit House Multimedia January 2000 - September 2000
Skills
Art Direction, Graphic Design, Creative Direction, Proofreading, Advertising, Web Design, Corporate Identity, Logo Design, Print, Adobe Creative Suite, Packaging, Photoshop, Retouching, Brochures, Copywriting, Image Manipulation, Marketing Communications, Graphics, Newsletters, Flash
Education
University of Phoenix
Master's of
UC Irvine Extension
Otis College of Art and Design 1986 — 1990
BFA, Communication Design and Illustration
WeiserMazars LLP December 2011 - Present
BDO USA, LLP July 2010 - November 2011
Marcum LLP June 2008 - April 2010
RosenfarbWinters September 2005 - June 2008
TEAM Services Marketing and Promotion, Inc. 2002 - 2004
Cablevision 1999 - 2002
The Peterson Group September 1998 - January 2000
Skills
Marketing, Account Management, Public Relations, Business Development, Project Management, Marketing Communications, Marketing Strategy, Screenwriting, Strategic Planning, Email Marketing
Education
Hofstra University 1993 — 1997
B.B.A., Marketing
SquareTrade January 2015 - Present
Treya Partners November 2014 - January 2015
Treya Partners October 2012 - October 2014
Triage Consulting Group September 2011 - October 2012
FIJI Water January 2011 - June 2011
Universal Pictures September 2008 - May 2011
SM&A July 2010 - February 2011
Santa Monica Chamber of Commerce June 2009 - December 2009
Comcast Entertainment Group June 2009 - August 2009
The Peterson Group June 2008 - August 2008
Skills
Event Management, Advertising, Social Networking, Promotions, Strategic Consulting, Product Marketing, Social Media Marketing, Business Development, Marketing, Marketing Strategy, Management, Market Research, SEO, Competitive Analysis, Strategy, E-commerce, Analytics, Project Planning, Data Analysis, Business Strategy, Analysis
Education
University of California, Los Angeles 2007 — 2011
Bachelor of Arts, Economics and International Area Studies
Summit Healthcare REIT, Inc. April 2014 - Present
Cornerstone Real Estate Funds 2006 - Present
DB Works 2004 - 2009
The Peterson Group 2004 - 2006
JHTM & ASSOCIATES, INC. 1995 - 2004
Skills
Human Resources, GIS, Budgets, Accounting, Business Development
Education
California State Polytechnic University-Pomona 1976 — 1978
BS, Business Management
Virool April 2014 - Present
Brand.net September 2013 - April 2014
Brand.net August 2011 - September 2013
The Peterson Group March 2011 - July 2011
enCircle Media August 2010 - January 2011
enCircle Media April 2009 - July 2010
BBDO Detroit September 2008 - February 2009
BBDO Detroit May 2007 - August 2008
BBDO Detroit August 2006 - May 2007
BBDO Detroit May 2005 - August 2005
Skills
Marketing Research, Analytics, Online Lead Generation, Social Media Outreach, Interactive Media..., Online Media Buys, Project Management, Direct Response, Online Display..., Start Up Environment, Business Development, Online Advertising
Education
Central Michigan University 2002 — 2006
B.S.B.A., Marketing Communications, Advertising
Grosse Pointe North Highschool
Russ Reid Company October 2010 - Present
G2 USA January 2010 - September 2010
G2 direct & digital August 2008 - January 2010
G2 direct & digital June 2007 - August 2008
G2 direct & digital May 2006 - June 2007
The Peterson Group December 2002 - May 2006
The Peterson Group June 2002 - December 2002
Doner Advertising August 2001 - February 2002
Pick Up Stix June 2001 - September 2001
Cal Poly LEADS Program April 2000 - June 2001
Skills
Integrated Marketing, Direct Marketing, Advertising, Online Advertising, Marketing, Creative Direction, Strategy, Direct Mail, Public Relations, Event Planning, Digital Marketing, Project Management, Digital Strategy, Email Marketing, New Business Development, Interactive Advertising, Marketing Communications, Online Marketing, Interactive Marketing, Creative Strategy, Lead Generation, Marketing Strategy, Account Management, Multi-channel Marketing, Event Management, Brand Management, Relationship Marketing, Marketing Management, Mobile Marketing, Brand Development, CRM, Digital Media, User Experience, SEM, SEO, Social Media Marketing, Copywriting
Education
California Polytechnic State University-San Luis Obispo 1999 — 2001
BS, Marketing/Advertising -- Sports Marketing & Management
Cuesta College 1995 — 1999
Digital Fusion, LLC January 2011 - Present
CKI Solution Consulting September 2009 - January 2011
EZ Learning March 2010 - June 2010
Xylem Digital June 2007 - September 2009
The Peterson Group June 2003 - March 2007
Roberts Communications February 2002 - May 2003
Mueller International August 1999 - February 2002
Imageview Incorporated January 1999 - July 1999
Sho-Air International August 1996 - January 1999
NOVA July 1995 - June 1996
Skills
Digital Marketing, Lead Generation, Mobile Marketing, Social Media Marketing, Direct Marketing, Digital Strategy, Marketing, Account Management, Brand Development, Interactive Marketing, Email Marketing, Project Management, Social Media, Sales, Copywriting, Mobile Devices, Marketing Strategy, Online Marketing, Online Advertising, Customer Retention, SEO, Integrated Marketing, Creative Direction, Leadership, Website Development, Database Marketing, Advertising, New Business Development, Team Management, Facebook Marketing, PPC, SEM, Social Media Strategist, Data, QR, Database Segmentation, Sales and Marketing..., Proposal Automation..., Data and Systems..., Mobile Website Design..., Text Message Marketing, Strategic Account..., Interactive Applications, Technical Product..., Higher Education..., Enrollment Marketing, Mobile Marketing..., ExactTarget Solution..., Facebook
Education
California State University-Fullerton 1989 — 1993
Bachelor of Arts, International Business - Japanese Concentration
eHouse Studio July 2014 - Present
BrightStarr April 2013 - June 2014
BrightStarr April 2012 - June 2014
ConocoPhillips October 2012 - April 2013
Happy Cog June 2008 - September 2012
The Peterson Group July 2006 - May 2008
Hill & Knowlton June 2005 - July 2006
Vollmer PR January 2005 - June 2005
Rives Carlberg May 2004 - August 2004
Skills
Advertising, Integrated Marketing, Marketing Communications, Event Management, Event Planning, Project Management, Account Management, Operations Management, Operational Planning, Public Relations, Budgets, Program Management, Direct Marketing, Marketing, CRM, New Business Development, Management, Adobe Creative Suite, Graphic Design, Leadership, Email Marketing, Blogging, Web Design, WordPress, Training, Entrepreneurship
Education
Emerson College 2001 — 2004
Bachelor of Science (B.S.), Marketing Communications, Advertising & Public Relations
White's Auto Group June 2013 - Present
Ultimate Medical Academy November 2011 - May 2014
Corinthian Colleges October 2007 - November 2011
The Peterson Group September 2006 - September 2007
Roland DGA October 2000 - May 2006
Workseek.com December 1999 - September 2000
White Design & Production February 1996 - November 1999
Skills
Adobe Creative Suite, Filemaker Pro, Digital Asset Management, Web Design, Corporate Identity, Brochures, Art Direction, Graphics, Logo Design, Graphic Design, Creative Direction, Adobe Acrobat, Brand Development, Photoshop, InDesign, Photography, Advertising, Pre-press, Email Marketing, Dreamweaver, Creative Development, Online Marketing, Direct Mail, Direct Marketing, Digital Marketing, Newsletters, Mac, User Experience, User Interface Design, Production, Marketing Strategy, PowerPoint, Microsoft Office, Social Media, Branding & Identity, Creative Strategy, Marketing, Online Advertising, Corporate Branding, Digital Media, Layout, Typography, Concept Development, Trade Shows, Management, Posters, Image Manipulation, Creative Services, Visual Communication, Digital Strategy
Education
University of Kentucky 1993 — 1996
Bachelor of Business Administration (BBA)
AV Homes, Inc. June 2012 - Present
BCWeb Marketing January 2009 - Present
Pulte Homes March 2006 - December 2008
Cold Stone Creamery 2005 - 2006
The Peterson Group June 2004 - March 2005
The Church of Jesus Christ of Latter-day Saints 1994 - 1996
Skills
Marketing Automation, Digital Marketing, SEO Copywriting, Email Marketing, Marketing, Online Advertising, Marketing Strategy, Social Media, Online Marketing, Integrated Marketing, Web Analytics, Management, Lead Generation, SEM, Event Management, Customer Service, CRM, Sales, Website Development, Project Management, HTML, Team Leadership, Web Design, Strategic Content...
Education
Brigham Young University 2000 — 2001
BS, Business Administration, Marketing
Fuse Interactive August 2013 - Present
Fuse Interactive June 2011 - August 2013
MOST Brand Development + Advertising December 2007 - June 2011
The Peterson Group April 2006 - December 2007
Mama D's Italian Kitchen June 2005 - August 2006
Skills
Creative Direction, Interactive Marketing, Advertising, Digital Marketing, Online Advertising, Account Management, Media Relations, Client Services, Budget Management, Website Development, Team Management, Team Leadership, Management, Mobile Marketing, Email Marketing, Media Planning, Accounting, Positive Energy, Interactive Advertising, Positive Can-do Attitude, Digital Strategy, Integrated Marketing, Team Building, Positivity
Education
Chapman University 2002 — 2006
BA, Advertising and Public Relations, 3.7
Scripps Networks Interactive March 2014 - Present
Hearst Magazines July 2011 - February 2014
Hearst Magazines April 2012 - June 2013
The Peterson Group February 2010 - July 2011
Iconosys, Inc. January 2011 - April 2011
RAJ Manufacturing September 2010 - December 2010
Education
University of California, Irvine 2006 — 2010
Bachelor of Arts (BA), International Studies
ARI October 2014 - Present
Nedelkow Marketing December 2005 - Present
Corinthian Colleges, Inc. January 2014 - October 2014
Corinthian Colleges January 2012 - January 2014
The Peterson Group July 2008 - January 2012
Hobbs/Herder Advertising September 2006 - July 2008
Hobbs/Herder Advertising February 2005 - September 2006
Hobbs/Herder Advertising February 2002 - August 2006
Hobbs/Herder Advertising December 2000 - February 2002
Warren Cowan & Associates January 2000 - November 2000
Skills
Advertising, Brochures, Designing, Email Marketing, Public Relations, Press Releases, Sales, Social Media, Social Media Marketing, Marketing, Program Management, Marketing Communications, Direct Marketing, Copywriting, Online Advertising, Marketing Strategy, CRM, Direct Mail, Interviews, Integrated Marketing, Newsletters, Creative Direction, Management, Digital Strategy, Interactive Marketing, Corporate Branding, Online Marketing, Lead Generation, Digital Marketing, Salesforce.com, Media Relations
Education
University of California, Los Angeles 1996 — 2000
Bachelor's Degree, English Language and Literature, General
PHFE WIC December 2010 - Present
The Credit Exchange February 2009 - December 2010
SILLA AUTOMOTIVE, LLC January 2008 - October 2009
The Peterson Group August 2007 - December 2007
Skills
C#, ASP.NET, VB.NET, ASP, AJAX, IIS, Visual Studio, Microsoft SQL Server, SDLC, C++, Java, JavaScript, SQL, SEO, SQL Server, ASP.NET MVC, PHP, CSS, XML, HTML, Linux, Oracle, MySQL, Crystal Reports, Autodesk, Web Applications, Visual Basic, .NET, jQuery
Education
California State University-Long Beach 2004 — 2006
M.S., Computer Science
Minnesota State University, Mankato 2000 — 2004
B.S., Computer Information Science
Best Buy October 2006 - Present
The Peterson Group August 2004 - October 2006
Shea, Inc. April 2003 - August 2004
Wold Architects and Engineers January 1999 - March 2003
Skills
Real Estate Development
Education
University of Minnesota-Twin Cities 1995 — 2000
Bachelor of Arts (B.A.), Architecture
Eye 4 Marketing January 2006 - Present
The Peterson Group April 2013 - Present
Skills
Account Management, Project Management, Online Marketing, Social Media Marketing, Email Marketing, Web Analytics, Google Adwords, Google Analytics, Brand Management, Market Research, Digital Marketing, Marketing Strategy, Public Relations, pinterest, Media Buying, Direct Marketing, Sales, Event Planning, Corporate Events, Salesforce.com, Facebook Marketing, Competitive Analysis, Online Advertising, SEM, SEO, Advertising, CRM, Web Project Management, Search Engine Marketing, Print Production..., Corporate Branding, Positioning, Public Speaking, Media Planning, Online Media Buys, Online Media Management, Online & Offline Media, Media Relations, Direct Mail, Sales Presentations, Event Marketing, Print Management, Brochure Production, POS Displays, Thought Leadership, Team Leadership, Analytics, Marketing, Facebook, Integrated Marketing
Education
The University of Texas at Austin 1981 — 1983
BBA, Management & Office Administration
University of Wisconsin-Whitewater 1978 — 1981
BBA, Business Administration
School District: Orange, Whittier, Huntington Beach September 2013 - Present
Sammy's Bar and Grill March 2012 - Present
Kent H. Landsberg October 2010 - November 2011
The Peterson Group August 2009 - November 2009
Skills
Marketing, Sales, Account Management, Cold Calling, Social Media Marketing, Marketing Strategy, Advertising, Customer Service, Sales Management, New Business Development, Direct Sales, Email Marketing, Social Media, Online Advertising, Market Research, Property & Casualty..., General Insurance
Education
California State University-Fullerton 2005 — 2010
BA, Marketing
APG Office Furnishings March 2015 - Present
Independent Interior Designer October 2013 - Present
The Peterson Group August 2008 - October 2013
In Design March 2003 - August 2008
White & Bogognoni Architects October 1998 - March 2003
Skills
Floor Plans, Space planning, Furniture, Interior Architecture, Furnishings, Retail Design, Interior Design, Layout, Residential Homes, Finish Selections, Finish, Custom Furniture, FF, Design Research, Sketching, FF&E, Space Planning, SketchUp, Sales
Education
Southern Illinois University, Carbondale 1994 — 1999
Bachelor, Interior Design
John A Logan College 1992 — 1994
General Studies, General Studies
RPA August 2014 - Present
TBWA\Chiat\Day March 2012 - August 2014
Lambesis August 2010 - March 2012
Rogers & Cowan January 2009 - May 2009
Volcom January 2008 - May 2008
The Peterson Group October 2007 - January 2008
Skills
Account Management, Client Services, Broadcast Production, Print Production, Radio Production, Strategic Planning, Event Planning, Retail Marketing, Social Media Marketing, Marketing, Social Media, Advertising, Integrated Marketing, Social Networking, Digital Marketing, Facebook, Marketing Strategy
Education
Chapman University
Bachelor of Science (B.S.), Business Administration, emphases in Marketing and Management
HealthCare Partners May 2015 - Present
Sony Pictures Entertainment January 2014 - May 2015
Sony Pictures Entertainment June 2012 - December 2013
Sony Pictures Entertainment February 2012 - June 2012
Omega Accounting Solutions, Inc. November 2010 - January 2012
Arbitech October 2008 - October 2010
The Peterson Group August 2008 - September 2008
University of California, Irvine April 2007 - June 2008
Skills
Microsoft Excel, Reporting & Analysis, HRIS, Taleo, Onboarding, Process Improvement, Workday, Employee Relations, Customer Service, Training
Education
California State University-Dominguez Hills 2012 — 2012
HR Certification, Human Resources Management/Personnel Administration, General
University of California, Irvine 2006 — 2010
B.A., Quantitative Economics
Otimo Textile, Inc June 2010 - Present
Harvey & Company LLC February 2011 - May 2011
AXA Advisors September 2010 - December 2010
The Peterson Group March 2010 - June 2010
Education
University of California, Irvine 2009 — 2011
Bachelor of Arts (BA), Business/Managerial Economics