The Understanding Group, LLC

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The Understanding Group, LLC Employees

Employee
Years
Job
Industry
Bill Holsinger-Robinson Bill Holsinger-Robinson Greater Grand Rapids, Michigan Area Details
Bill Holsinger-Robinson's The Understanding Group, LLC Experience January 2014 - Present
Job Experienced leader, new initiatives, project acceleration.
Industry Management Consulting
Experience
The Understanding Group, LLC   January 2014 - Present
TEDxGrandRapids   January 2011 - Present
Grand Valley State University  June 2012 - June 2014
HUB Grand Rapids   October 2012 - December 2013
B H R Consulting   July 2011 - October 2012
Peopledesign  January 2012 - August 2012
Oxygen Accelerator   May 2011 - 2012
Pomegranate Studios   February 2009 - June 2011
Momentum  January 2009 - June 2011
ArtPrize  March 2009 - April 2011

Skills
Strategic Leadership, Thought Leadership, Change Leadership, Start-ups, Entrepreneur, Entrepreneurship, Business Strategy, Strategic Planning, Creative Problem Solving, Leadership, Social Media Marketing, Change Management, Community Outreach, Nonprofits, Product Development, Strategy, Strategic Communications, Social Media, Marketing, Digital Marketing, Fundraising, Marketing Strategy, Social Networking, Management, Public Speaking, Digital Media, Team Leadership, New Business Development, Marketing Communications

Education
Western Michigan University   1992 — 1996
MA (incomplete), Comparative Religion

Alma College   1987 — 1991
BA, Philosophy

Daniel Eizans Daniel Eizans Greater Grand Rapids, Michigan Area Details
Daniel Eizans's The Understanding Group, LLC Experience May 2013 - May 2014
Job Director of Digital Experience at SpartanNash
Industry Internet
Experience
SpartanNash  May 2014 - Present
The Understanding Group, LLC   May 2013 - May 2014
Team Detroit  May 2011 - April 2013
Daniel Eizans Design   June 2006 - April 2013
Campbell-Ewald  March 2011 - May 2011
Campbell-Ewald  July 2009 - March 2011
Bassett & Bassett, Incorporated   March 2009 - July 2009
Campbell-Ewald Advertising  May 2007 - March 2009
Crain's Detroit Business  September 2005 - May 2007
The Monroe Evening News  September 2003 - September 2005

Skills
Wire Framing, OmniGraffle, Content Strategy, Heuristic Analysis, Contextual Inquiry, User Analysis, Content Development, Social Media Development, Web Content Management, Public Speaking, New Business Development, Digital Strategy, Social Media, Digital Marketing, Wireframes, Strategy, User Experience, Creative Direction, Marketing Strategy, SEO, Competitive Analysis, Web Analytics, Information Architecture, Interactive Marketing, Blogging, Advertising, CMS, Integrated Marketing, Interactive Advertising, New Media, Strategic Communications, Web Design

Education
Central Michigan University   1999 — 2003
BA

Abby Covert Abby Covert New York, New York Details
Abby Covert's The Understanding Group, LLC Experience May 2011 - May 2012
Job Independent Information Architect
Industry Design
Experience
Abby the IA   May 2012 - Present
The Information Architecture Institute  April 2014 - Present
World Information Architecture Day   October 2011 - Present
Information Architecture Summit 2014   April 2013 - March 2014
The Understanding Group, LLC   May 2011 - May 2012
Information Architecture Summit 2012   May 2011 - March 2012
Draftfcb  October 2010 - May 2011
The Information Architecture Institute  April 2010 - October 2010
Draftfcb  July 2009 - October 2010
Information Architecture Summit 2010   October 2009 - April 2010

Skills
Information Architecture, User Experience, Digital Strategy, Content Strategy, Usability Testing, Sketching, Workshop Leader, Moderation, Workshop Design, Process Improvement, Process Mapping, Staff Training, User Experience Design, Social Media, Leadership, User Interface, Interaction Design, User Interface Design, Experience Design, User-centered Design, Human Computer..., Flash, Wireframes, Advertising, Online Moderation, Social Media Marketing, Persona, Design Workshops, Business Process Mapping

Education
Northeastern University   2000 — 2004
BS, Dual Major in Graphic Design and Multimedia Studies

Aravindh Baskaran Aravindh Baskaran Greater Detroit Area Details
Aravindh Baskaran's The Understanding Group, LLC Experience July 2011 - September 2011
Job Usability Specialist at Ford Motor Company
Industry Design
Experience
Ford Motor Company  December 2011 - Present
Social Science Data Analysis Network   February 2010 - December 2011
The Understanding Group, LLC   July 2011 - September 2011
New York Public Library  February 2011 - March 2011
Jewelry Television  June 2010 - August 2010
Infosys Technologies Limited  October 2007 - September 2009

Skills
User Interface, Human-computer..., Programming, Contextual Inquiry, jQuery, Usability Testing, Information Architecture, Computer Science, Libraries, JavaScript, Web Applications, Heuristics, HTML, JSP, GUI, Java, Agile, Front-end Development, User Experience, User Interface Design, Semantic Web, CSS, Heuristic Evaluation, DHTML, AJAX, PHP, REST, API, Eclipse, Data Structures, OOP, MySQL, Google Analytics, Interaction Design, Accessibility, Storyboarding, SQL, Axure, Wire Framing, User Scenarios, Card Sorting, Personas, Paper Prototyping, Usability Design, User-centered Design, Usability Engineering, Prototyping, Information..., Iterative Design, Mockups

Education
University of Michigan - School of Information   2010 — 2011
MSI, Human Computer Interaction

Government College of Technology, Coimbatore   2003 — 2007
Bachelor of Engineering, Computer Science

Cheran Matriculation & Higher Sec School
8th - 12th grade

St. Antony's Matriculation School
KG - 7th grade

Grant Carmichael Grant Carmichael Greater Grand Rapids, Michigan Area Details
Grant Carmichael's The Understanding Group, LLC Experience July 2014 - Present
Job Senior Information Architect at The Understanding Group, LLC
Industry Design
Experience
The Understanding Group, LLC   July 2014 - Present
ThinkXD LLC   February 2008 - Present
Knoware   January 2005 - February 2008
Square One Design  March 1998 - January 2005
Trillion Post Production   July 1991 - March 1998

Skills
Interaction Design, User Interface, Motion Graphics, Mobile, User Experience, Mobile Devices, Event Planning, Public Engagement, Information Architecture, Program Management, Design Strategy, Design Thinking, User Interface Design, Graphic Design, User-centered Design, Experience Design, Mockups, User Experience Design, Awesomeness, Illustrator, Mobile Design, Wire Framing, Social Media Marketing, Visual Design

Education
Carnegie Mellon University   1987 — 1991
BFA with Honors, Industrial Design

Dan Klyn Dan Klyn Greater Grand Rapids, Michigan Area Details
Dan Klyn's The Understanding Group, LLC Experience January 2011 - Present
Job Information Architect at The Understanding Group
Industry Internet
Experience
The Understanding Group, LLC   January 2011 - Present
UM School of Information   September 2005 - Present
The Information Architecture Institute  October 2010 - March 2014
Sole Proprietorship  January 2004 - March 2011
Flannel  December 2006 - July 2009
Fry  October 2004 - December 2005
Q LTD  January 2000 - November 2004

Skills
Optimism, Wheedling, Intention Modeling, Strategic Roadmapping, Structural Design, Workshop Facilitation, Product Development, E-commerce, Interaction Design, User Research

Education
Wayne State University   1997 — 1999
MLIS

University of Michgan   1992 — 1996
BA

Kalamazoo College   1990 — 1991

Somesh Rahul Somesh Rahul Ann Arbor, Michigan Details
Somesh Rahul's The Understanding Group, LLC Experience January 2013 - Present
Job Information Architect
Industry Internet
Experience
The Understanding Group, LLC   January 2013 - Present
University of Michigan  August 2012 - December 2014
University of Michigan  September 2013 - April 2014
Mercedes-Benz Research and Development India  May 2011 - June 2012
InAtom Technologies   June 2010 - April 2011

Skills
Usability Testing, User Experience, Interaction Design, Information Architecture, Java, C, Contextual Inquiry, Data Structures, Algorithms, Human Computer..., User Scenarios, Axure, User Interface Design, CSS, Financial Analysis, Analytical Skills, Illustrator, HTML 5, PHP, MySQL, Wireframes, Persona, Heuristic Evaluation, User-centered Design, User Experience Design, User Research, HTML5, Axure RP

Education
University of Michigan   2012 — 2014
Master's Degree, Information - Human Computer Interaction, 3.95

Jaypee Business School   2009 — 2011
M.B.A, Finance

Jaypee Institute of Information Technology   2006 — 2010
Bachelors of Technology, Computer Science

Dan Cooney Dan Cooney Greater Detroit Area Details
Dan Cooney's The Understanding Group, LLC Experience March 2012 - Present
Job Information Architect at The Understanding Group, LLC
Industry Information Technology and Services
Experience
The Understanding Group, LLC   March 2012 - Present
Cooney Information Group, LLC   February 2007 - December 2012
University of Michigan School of Information  January 2012 - April 2012
Grand River Interactive  August 2009 - March 2012
U-M SI Alumni Society Board   June 2006 - July 2010
U-M SI Alumni Society Board   July 2008 - July 2009
West Pole, Inc.   October 2004 - January 2007
University of Michigan  June 2001 - October 2004
Commerce One  July 2000 - April 2001

Skills
Interaction Design, Usability Testing, User Interface Design, Information Architecture, Requirements Gathering, Business Analysis, Heuristic Evaluation, User Experience, User-centered Design, E-commerce, User Interface, User Experience Design, Usability, Human Computer..., User Scenarios, Web Applications, Persona, Ethnography, Task Analysis, Usability Engineering, Contextual Inquiry, Information Design, User Research

Education
University of Michigan   1998 — 2000
MSI, Human-Computer Interaction (HCI)

Eastern Michigan University   1994 — 1997
BS, Philosophy & English

Andrew Hinton Andrew Hinton Atlanta, Georgia Details
Andrew Hinton's The Understanding Group, LLC Experience May 2012 - Present
Job Senior Information Architect at The Understanding Group, LLC
Industry Internet
Experience
The Understanding Group, LLC   May 2012 - Present
Conferences  January 2002 - Present
Macquarium  June 2010 - May 2012
Vanguard  January 2004 - June 2010
Symetri   1999 - 2003
American Express (through Maxim Group)   October 1998 - August 1999

Skills
User Experience, Design Strategy, Public Speaking, Writing, User Interface Design, Interaction Design, Information Design, Information Architecture, Content Strategy, Contextual Inquiry, Experience Design, Experience Strategy, Mobile, Heuristic Evaluation, Personas, User Scenarios, Mobile Design, Persona, Usability, User Interface, Mobile Devices, Strategy, Service Design, User Experience Design

Education
University of North Carolina at Greensboro   1995 — 1997
MFA

University of Louisville   1992 — 1995
MA

Furman University   1985 — 1989
BA

Kristopher McNeil Kristopher McNeil Greater Grand Rapids, Michigan Area Details
Kristopher McNeil's The Understanding Group, LLC Experience March 2011 - July 2014
Job Senior Digital Strategist at Springthrough
Industry Internet
Experience
Springthrough  July 2014 - Present
The Understanding Group, LLC   March 2011 - July 2014
BLACK   April 2007 - April 2011
Mars Hill  June 2005 - July 2007
Office Outlet   March 2002 - June 2005
World2one   January 1999 - March 2001

Skills
Information Architecture, Content Strategy, SEO, Organic Search, Creative Direction, Creative Strategy, User Experience, Corporate Branding, Marketing Communications, Communications Strategy, Graphic Design, Web Design, Social Media, Marketing Strategy, Interaction Design, Web Analytics, User Interface Design, Integrated Marketing, E-commerce, Digital Strategy, Content Management, Wireframes, User Experience Design, Strategic Planning

Education
Kendall College of Art and Design   1995 — 1999
Visual Communications

Forest Hills Central High School   1991 — 1995

Nicholas Lobaito Nicholas Lobaito Greater Detroit Area Details
Nicholas Lobaito's The Understanding Group, LLC Experience January 2015 - Present
Job Information Architect
Industry Higher Education
Experience
The Understanding Group, LLC   January 2015 - Present
Dev-TE@M   May 2014 - Present
University of Michigan Office of the Provost   May 2014 - August 2014
University of Michigan  January 2011 - May 2014
Grand Valley State University  January 2009 - December 2009

Skills
Java, Research, HTML, CSS, Visio, JavaScript, jQuery, PHP, Python, Contextual Inquiry, Interaction Design, Proto.io, OmniGraffle, Illustrator, InDesign, Photoshop, Persona, User Scenarios, Survey Design, Usability Testing, Heuristic Evaluation, Comparative Analysis, Affinity Diagramming, Information Architecture, Wireframes

Education
University of Michigan - School of Information   2013 — 2015
Master of Science in Information, Human Computer Interaction

Grand Valley State University   2005 — 2009
Bachelor of Arts (B.A.), History

Naomi (Daniel) Oorbeck Naomi (Daniel) Oorbeck Ann Arbor, Michigan Details
Naomi (Daniel) Oorbeck's The Understanding Group, LLC Experience December 2014 - Present
Job Information Architect at The Understanding Group, LLC
Industry Information Services
Experience
The Understanding Group, LLC   December 2014 - Present
The Understanding Group, LLC   September 2014 - Present
Hewlett-Packard  2006 - February 2009
Hewlett-Packard  May 2002 - 2006
EoExchange  May 2000 - August 2001
Lehman Brothers  August 1999 - May 2000
Law and Economics Consulting Group   April 1998 - August 1999

Skills
Information Architecture, User Experience Design, User Centered Deisgn, Usability, Information Management, User Experience Testing, Usability Testing, Requirements Analysis, Business Intelligence, Market Research, Library Research, Library Science, Library Reference, Enterprise Architecture, Persona, User Research

Education
University of Michigan - School of Information   2001 — 2003
Master of Science (MS), Information

Mills College   1993 — 1995
Bachelor of Arts (B.A.)

Carole Strait Franklin Carole Strait Franklin Ann Arbor, Michigan Details
Carole Strait Franklin's The Understanding Group, LLC Experience October 2014 - July 2015
Job President at Great Blue Communications
Industry Public Relations and Communications
Experience
Great Blue Communications   July 2015 - Present
The Understanding Group, LLC   October 2014 - July 2015
Booz Allen Hamilton  May 2010 - October 2014
Great Blue Communications   January 2009 - May 2010
Ford Motor Company  October 2004 - April 2005
Ford Motor Company  October 2003 - October 2004
Ford Motor Company  November 2001 - April 2003
Ford Motor Company  June 1998 - January 2001
Ford Motor Company  June 1995 - June 1998

Skills
Market Research, Management Consulting, Business Strategy, Process Improvement, Business Analysis, Business Planning, Strategic Communications, Project Planning, Project Implementation, Project Management, Internal Communications, Corporate Communications, Training, Business Process..., Program Management, Change Management, Management, Product Development, Marketing, Market Analysis, Marketing Strategy, Strategy, Cross-functional Team..., Data Analysis, Analysis, Proposal Writing, Analytics, Competitive Analysis, Outsourcing, Leadership, Strategic Planning, Research, Government, Business Development, Team Leadership, Organizational..., Entrepreneurship, Leadership Development, Risk Management, Segmentation, Six Sigma

Education
University of Michigan - Stephen M. Ross School of Business   1993 — 1995
MBA, Business Administration and Management, General

University of Michigan   1988 — 1992
Bachelor of Arts (B.A.), English Language and Literature, General, 3.7

Interlochen Arts Academy   1985 — 1988
HS, Music Performance, General

Jim Hoogewind Jim Hoogewind Greater Detroit Area Details
Jim Hoogewind's The Understanding Group, LLC Experience September 2015 - Present
Job VP, Business Development @ TUG
Industry Internet
Experience
The Understanding Group, LLC   September 2015 - Present
MINDSCAPE Solutions  October 2013 - August 2015
PUSH 22  November 2012 - September 2013
Various Companies  July 2012 - October 2012
Meltwater Group  August 2010 - June 2012
Core3 Solutions  June 2009 - July 2010
Integrity Networks   February 2008 - May 2009
Tell Vision Networks   December 2005 - January 2008
Kensington Community Church/Genesis: The Church   September 2001 - November 2005

Skills
Business Development, Marketing Strategy, Marketing, Online Marketing, Strategy, Sales, Leadership, Account Management, Social Media Marketing, Start-ups, Strategic Thinking, Strategic Planning, Lead Generation, E-commerce, Team Leadership, New Business Development, Marketing Communications, SEO, Salesforce.com, Digital Marketing, Social Media, Sales Operations, Product Development, Question Based Selling, Organizational..., Sales Process, Mobile Devices, Strategic Partnerships, SaaS, Cold Calling, Project Management, Online Advertising, Consulting, Networking, Creative Direction, PPC, Integrated Marketing, SEM

Education
Rochester College   2000 — 2004
Communication

Calvin Christian High School

Rohan Malpani Rohan Malpani Seattle, Washington Details
Rohan Malpani's The Understanding Group, LLC Experience September 2014 - December 2014
Job User Experience Designer at Deloitte Digital
Industry Design
Experience
Deloitte Digital  July 2015 - Present
Design Clinic, University of Michigan   February 2015 - June 2015
The Understanding Group, LLC   September 2014 - December 2014
Cooper  June 2014 - August 2014
University of Michigan  September 2013 - February 2014
Tavisca Solutions Pvt Ltd.   July 2011 - June 2013
IEEE Student Branch at Pune Institute of Computer Technology   January 2010 - December 2010

Skills
User Experience Design, User Research, Design Thinking, Persona, Scenario, Wireframes, Visual Design, Graphic Design, Web Design, CSS, HTML, ASP.NET, Data Structures, C#, JavaScript, Human Computer..., Agile Methodologies

Education
University of Michigan - School of Information   2013 — 2015
Master of Science in Information, Human Computer Interaction, GPA 3.67 / 4

Cooper U   2014 — 2014
Interaction Design

Pune Institute of Computer Technology   2007 — 2011
Bachelor of Engineering (BEng), Computer Science, First class with Distinction

Rangubai Junnare English Medium High School   2000 — 2005

Amy Goldmacher, Ph.D. Amy Goldmacher, Ph.D. Greater Detroit Area Details
Amy Goldmacher, Ph.D.'s The Understanding Group, LLC Experience August 2014 - Present
Job Anthropologist and Research Consultant
Industry Research
Experience
The Understanding Group, LLC   August 2014 - Present
Amy Goldmacher LLC   January 2013 - Present
LUMA Institute  May 2013 - Present
Wayne State University  2006 - Present
Ducker Worldwide  2011 - 2013
SmartRevenue  2011 - 2011
IDEO  2010 - 2011
Wayne State University  2003 - 2008
IDEO  2007 - 2007
Pearson Education  1997 - 2002

Skills
Ethnography, Qualitative Research, Anthropology, Research Design, Data Analysis, Survey Design, Research, Statistics, Focus Groups, Data Collection, SPSS, Analysis, Quantitative Research, Proposal Writing, Market Research, University Teaching, Survey Research, Consumer Insights, User Experience, Marketing Research, User Research, Customer Insight, Consumer Behaviour, Competitive Intelligence, Design Research, Books, Segmentation, Report Writing, Questionnaire Design, Cultural Anthropology, Social Research, Teaching, Primary Research, Social Sciences, mobile user research

Education
Wayne State University   2005 — 2010
Ph.D., Anthropology

Wayne State University
M.A., Anthropology

Grinnell College
B.A., Anthropology

Green Meadow Waldorf School
High School Diploma