The Weightman Group
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The Weightman Group Employees
Church & Dwight Co., Inc. February 2015 - Present
Church & Dwight Co., Inc. August 2011 - February 2015
Church & Dwight Co., Inc. 2007 - 2011
Ascendia Brands, Inc. 2006 - 2007
Lenox 2002 - 2005
Roose & Partners 2000 - 2002
Gotham Inc. 1996 - 2000
Earle Palmer Brown 1994 - 1996
The Weightman Group 1992 - 1994
Tasty Baking Company 1991 - 1992
Skills
Consumer Products, Brand Management, Marketing, Product Development, Cross-functional Team..., Account Management, Competitive Analysis, Project Management, International Marketing, Business Strategy, Licensing, Manufacturing, Agency Coordination, Budget, P&L Responsibility, Integrated Marketing, P, Customer Insight
Education
La Salle University
MBA, Marketing
La Salle University
Bachelor of Science (BS), Business Administration
Jester&Genius, LLC June 2013 - Present
PepsiCo - Frito Lay June 2008 - May 2013
PepsiCo - Frito Lay January 2007 - June 2008
PepsiCo - Frito Lay March 2006 - December 2006
The Weightman Group December 1998 - May 2002
Skills
Brand Development..., Consumer Insight, Portfolio Strategy, Consumer-Brand..., Brand Story, Product Innovation, Innovation Strategy, Marketing Training, Brand Positioning..., Creative Strategy, Brand Architecture, Marketing, Workshop Facilitation, Strategic Consulting, Portfolio Management, Brand Management, Segmentation, Customer Insight, Strategy, Brand Development, Market Research, Integrated Marketing
Education
Cornell University 1995 — 1998
Ph.D Candidate, Marketing
University of Illinois at Urbana-Champaign 1994 — 1995
Master's degree, Advertising
Birla Institute of Technology and Science 1988 — 1992
Bachelor's degree, Management Studies
Dal-Tile Corporation October 2013 - May 2015
Dal-Tile Corporation September 2008 - September 2013
Dal-Tile Corporation January 2001 - August 2008
Dal-Tile Corporation January 1996 - January 2000
The Weightman Group August 1994 - March 1996
Letven, Diccicco & Battista Advertising February 1993 - August 1994
Ketchum Communications June 1988 - February 1993
Skills
Marketing Strategy, Strategic Planning, Product Marketing, Marketing Communications, Strategy, Management, Market Planning, Marketing, Product Development, Visual Merchandising, Public Relations, Advertising, Project Planning, Pricing, New Business Development, Sales, Sales Management, Creative Direction, Leadership, Budgets, Integrated Marketing
Education
La Salle University 1989 — 1995
MBA, Marketing
Bloomsburg University of Pennsylvania 1984 — 1988
BS, Marketing
Accolade, Inc. 2014 - Present
Strategic Marketing, Brand, and Advertising Consulting 2013 - 2014
Capital Blue Cross 2012 - 2013
Capital BlueCross 2009 - 2012
Capital BlueCross 2005 - 2008
The Weightman Group 2000 - 2005
RT&E Integrated Communications 1998 - 2000
Kelly Michener Inc. 1996 - 1998
Skills
Marketing Communications, Advertising, Integrated Marketing, Marketing Strategy, Creative Direction, Marketing, Direct Marketing, Strategy, Email Marketing, Corporate Communications, Public Relations, B2B, Social Media Marketing, Copywriting, Market Research, Strategic Communications, Internal Communications, Media Relations, Online Marketing, Brand Management, Digital Marketing
Education
Penn State University 1991 — 1995
Bachelor of Arts (BA), Advertising
Hempfield High School
Hempfield High School
Hempfield High School
HYFN March 2015 - Present
Hill Holliday May 2012 - March 2014
Studiocom January 2011 - March 2012
Fundraiser for Documentary Film called "Lemonade:Detroit" September 2010 - January 2011
Mullen May 2006 - September 2010
Lowe Worldwide November 1998 - May 2006
The Weightman Group January 1996 - May 1998
Skills
Integrated Marketing, Digital Strategy, Advertising, Brand Management, Marketing Strategy, Strategy, Brand Development, Marketing, Interactive Marketing, User Experience, Entrepreneurship, New Business Development, Leadership, Digital Marketing, Management, Creative Direction, Project Management, Interactive Advertising, Press Releases, Business Strategy
Education
Duquesne University 1991 — 1995
BA, Advertising, Psychology
Duquesne University
Medtronic October 2014 - Present
Johnson & Johnson October 2011 - June 2014
Johnson & Johnson Vision Care August 2013 - March 2014
The Vision Care Institute, LLC a Johnson and Johnson Company 2006 - 2011
AstraZeneca 2004 - 2006
AstraZeneca 2001 - 2004
Pfizer 1997 - 2001
Roska Direct May 1996 - May 1997
The Weightman Group 1992 - 1996
Road America 1991 - 1991
Skills
Marketing, Strategy, Leadership, Strategic Partnerships, Advertising, Management, Cross-functional Team..., Strategic Planning, Consumer Products, Strategic Communications, Brand Development, Direct Marketing, Product Management, Account Management, Brand Architecture, Marketing Strategy, Integrated Marketing, Marketing Communications, Positioning, Brand Equity, Global Marketing, Brand Equity Development, Medical Education, Pharmaceutical Marketing, Managing Agency...
Education
Pennsylvania State University-Great Valley Graduate Center
MBA, Masters of Business Administration
University of Miami
BS, Communications
Haverford High School
The Koncordia Group, a division of Marketing Associates December 2011 - Present
Harmelin Media August 2010 - June 2011
IMS Health January 2009 - November 2010
Unisys Corporation January 2005 - December 2008
Unisys Corporation July 2000 - January 2005
Mediq PRN November 1997 - July 2000
Campbell Mithun April 1996 - November 1997
Letven, Diccicco & Battista 1995 - 1996
The Weightman Group 1993 - 1995
The Weightman Group / Philadelphia 1993 - 1995
Skills
Digital Marketing, Advertising, Campaign Management, Marketing Communications, Buying, Integrated Marketing, Real Estate, Marketing, Project Management, Marketing Management, Management, Cross-functional Team..., Online Advertising, B2B Marketing, Interactive Marketing, Digital Strategy, Email Marketing, Lead Generation, Direct Marketing, Online Marketing, Mobile Marketing, SEM, Social Media Marketing, Media Planning, Google Analytics, Media Buying, Marketing Strategy, Brand Development, Corporate Branding, Digital Media, Web Analytics, Google Adwords, PPC, Direct Mail, SEO, Creative Strategy, Copywriting
Education
Montclair State University 1981 — 1985
Bachelor of Science, Marketing
Medical Marketing Interactive (formerly MedicQuire) June 2010 - December 2014
Adroit Records July 2006 - June 2010
Cento Fine Foods January 2001 - June 2006
L&N Sales and Marketing October 1998 - October 2001
Ricci & Associates October 1995 - October 1998
Thomas J. Paul Inc October 1991 - October 1995
The Weightman Group September 1986 - October 1991
Skills
Email Marketing, Advertising, Copywriting, Web Design, Television, Brand Management, Marketing, Social Media Marketing, Direct Mail, Digital Media, Creative Strategy, Social Media, Content Management, Newsletters, Creative Direction, Radio, Packaging, Trade Shows, Online Marketing, Strategic Communications, Integrated Marketing, Brand Development, Music, Marketing Strategy, Singer-songwriter, Global Talent...
Education
Temple University
B.A., Journalism
Berkeley Education & Training Center
Prepress/Desktop Publishing and Digital Imaging Design
Saint Joseph's University
School of Business: Associates
Educational Testing Service (ETS) June 2014 - Present
Educational Testing Service (ETS) November 2010 - June 2014
ETS December 2009 - December 2010
BlackRock/Merrill Lynch Investment Managers January 2000 - March 2009
The Weightman Group January 1999 - January 2000
Dugan Valva Contess January 1998 - January 1999
Tierney & Partners January 1995 - January 1998
Tierney & Partners 1996 - 1998
Tierney & Partners 1995 - 1998
Richard Yeager and Associates 1995 - 1996
Skills
PowerPoint, Advertising, Word, Excel, Press Releases, Publicity, Public Relations, Microsoft Word, Microsoft Excel, Database Administration, Broadcast, Marketing, Integrated Marketing, Editing, Strategy, Management, Leadership, Budgets, Social Media Marketing, Marketing Strategy, Marketing Communications, Email Marketing, Social Media, Public Speaking, Online Advertising
Education
Rider University 1989 — 1993
B.A
Universal Health Services, Inc. January 2002 - Present
FastNews Network - Content supplier to DragRaceCentral.com May 2001 - Present
Jim Samuel Communications January 1993 - December 2001
Racing Information Systems February 1998 - May 2001
Antoniewicz & Clouser November 1989 - January 1993
Lewis Gilman Kynett Public Relations (Golan-Harris) November 1988 - November 1989
The Weightman Group April 1984 - November 1987
Philadelphia Business Journal 1984 - 1984
Skills
Healthcare Marketing, Online Marketing, Advertising, Online Advertising, Direct Marketing, Email Marketing, Brand Development, Corporate Branding, Digital Marketing, Social Media, Social Media Marketing, Public Relations, Trade Shows, Corporate Communications, Copywriting, Creative Direction, Media Relations, Internet Content, Website Development, Online Branding, Online, Marketing Strategy, Marketing Communications, Product Marketing, Marketing Management, Branding Development, Social Marketing, Strategic Planning, Strategic Communications, Motorsports Marketing, Trade Show Planning, Creative Development, Creative Concept..., Community Relations, Internal Communications, Website Management, Website Copy, Copy Editing, Advertising Copy, Writing, Direct Mail, PPC, Marketing, Press Releases, SEO
Education
School of Media and Communications, Temple University 1977 — 1981
Communications, Journalism
Syracuse University 1975 — 1977
Architecture
Mitchell & Resnikoff 2004 - Present
Philadelphia AMA (PAMA) July 2013 - June 2015
Philadelphia AMA (PAMA) March 2012 - June 2013
The Weightman Group 2000 - 2004
Devon Direct Marketing & Advertising 1996 - 2000
Arnold Worldwide 1990 - 1996
Skills
Direct Mail, Project Management, Target Marketing, Brand Management, Account Management, Marketing, Marketing Strategy, Integrated Marketing, Market Research, Marketing Communications, Direct Marketing, Brand Development, Corporate Branding, Media Buying, Media Planning, Brand Awareness, E-commerce, Social Media, Strategy, Advertising, Marketing Management, Newsletters, Leadership, Management
Education
Penn State Great Valley School of Graduate Professional Studies 1996 — 1999
Master of Business Administration (MBA)
Penn State University 1986 — 1990
Bachelor of Arts, Liberal Arts
Delco Animal Welfare Group (DAWG) March 2011 - Present
Delco Marcom Professionals Network 2011 - Present
LWC March 2009 - Present
Pennsylvania Area World Service Committee - Al-Anon January 2008 - December 2011
Society of Financial Service Professionals February 2006 - March 2009
RT&E Integrated Communications July 1998 - July 2004
The Weightman Group 1986 - 1998
Weightman Advertising 1986 - 1998
Skills
Writing Skills, Organizing, Public Relations, Event Management, Non-profits, Marketing Communications, B2B, Problem Solving, Event Planning, Social Media, Media Relations, Writing, Brand Development, Strategic Communications, Publicity, Press Releases, Digital Marketing, Integrated Marketing, Crisis Communications, Promotions, Microsoft Office, Budgeting, Community Relations, Corporate Communications, Social Networking, Copy Editing, Facebook, Strategic Planning, Web Content, Editing, Social Media Marketing, Public Speaking, Internal Communications
Education
Eastern University 1982 — 1986
BA, English Writing & Lit
NFL Films April 1997 - Present
The Weightman Group September 1996 - April 1997
Grace and Rothschild January 1996 - September 1996
Lowe & Partners July 1993 - January 1996
Scali McCabe Sloves April 1990 - July 1993
Asbury Park Press May 1989 - April 1990
Skills
Social Media, Digital Marketing, Media Relations, Blogging, Press Releases, Entertainment, Video Production, Marketing Communications, Positioning, Creative Strategy, Creative Solutions, Copywriting, Team Leadership, Superior Client Service
Education
Temple University 1985 — 1989
BA, Broadcast Journalism
Red Tettemer September 2011 - Present
Brand-lift June 2009 - September 2011
Tierney Communications 1999 - May 2009
Earle Palmer Brown July 1998 - July 1999
The Weightman Group January 1997 - July 1998
Grey 1995 - 1997
Skills
Media Planning, Competitive Analysis, Marketing, Creative Strategy, Sponsorship, Budgets, Integrated Marketing, Digital Strategy, Management, Interactive Marketing, Digital Marketing, Media Strategy, Advertising, Digital Media, Online Advertising, Media Buying
Education
Franklin & Marshall College 1991 — 1995
BA, Sociology, Government
Advanced Studies in England 1994 — 1994
Culture, Politics
Grindstone Creative 1997 - Present
O'ND 1992 - 1997
The Weightman Group 1988 - 1993
Skills
Advertising, Creative Direction, Creative Strategy, Integrated Marketing, Copywriting, Film, Television, Comedy, Post Production, Art Direction, Social Media, Short Films, Digital Media, Art, Video Production, Brand Development, Radio, Video, Content Strategy, Digital Strategy, New Media, Screenwriting
Education
Rollins College
Tufts University
Bachelor's degree, Creative Writing
SKM Group November 2012 - September 2015
The Martin Group August 2010 - November 2012
Freelance June 2009 - November 2012
Gelia Wells & Mohr October 2007 - May 2009
Cenergy Communications 2004 - 2007
MTV Networks December 2003 - January 2005
Eric Mower and Associates January 1997 - April 2002
Harris Drury Cohen 1993 - 1995
The Weightman Group 1992 - 1994
Skills
Brand Implementation, Concept Development, Creative Strategy, Advertising, Creative Direction, Integrated Marketing, Copywriting, Direct Mail, Marketing Communications, Social Media Marketing, Digital Marketing, Art Direction, Script-writing, Email Marketing, Brand Development, Interactive Marketing, Online Advertising, Direct Marketing, Outdoor Advertising, Social Media
Education
Canisius College 1985 — 1990
Bachelors, Marketing
Anglin Design March 2009 - Present
2009 MOM2B Trade Show, Inc March 2007 - December 2009
The Weightman Group January 1998 - January 2000
Ignite Advertising January 1996 - January 1999
DMI January 1991 - January 1996
Skills
Art Direction, Creative Direction, Graphic Design, InDesign, Fine Art, Concept Development, Photoshop, Advertising, Publications, Logo Design, Typography, Wordpress, Brand Development, Marketing, Email Marketing, Art, Posters, Web Design, Corporate Branding, Branding & Identity, WordPress, Adobe Creative Suite, Corporate Identity, Graphics, Creative Strategy, Illustrator, Packaging
Education
University of Colorado Boulder 1984 — 1988
B.F.A, Fine Arts
Tierney 2011 - Present
LevLane Advertising 2007 - 2010
SFGT 1997 - 2007
Tierney Communications 1994 - 1997
The Weightman Group 1991 - 1993
Skills
Digital Strategy, Integrated Marketing, Strategy, Account Management, Digital Marketing, Advertising, Brand Development, Interactive Marketing
Education
Middlebury College 1988 — 1989
MA
Bucknell University 1984 — 1988
BA
Morgan Creative Search September 2006 - Present
The Creative Group November 2002 - September 2006
Tierney Communications February 2001 - November 2002
The Weightman Group May 1999 - January 2001
Joe Boxer June 1997 - July 1999
Joe Boxer 1998 - 1999
Education
Northeastern University 1991 — 1996
BS
SAP January 2015 - Present
SAP March 2011 - Present
SAP 2005 - 2011
SAP 2002 - 2005
23k Studios 1999 - 2002
The Weightman Group 1996 - 1999
University of Pennsylvania 1995 - 1996
McGraw-Hill Higher Education 1994 - 1995
Skills
Web Development, Analytics, Web Analytics, Digital Marketing, User Experience, Information Architecture, Leadership, Demand Generation, Interaction Design, E-commerce, Project Management, Business Analysis, Digital Strategy, Visio, User Interface Design, Process Improvement, Creative Direction, Adobe Creative Suite, MS Project, CQ5, Training Delivery, Change Management, Usability Testing, End User Research, Program Management, Advertising, Print Production Process, Team Building, Management
Education
Drexel University - College of Business and Administration
Master of Business Administration (M.B.A.), Marketing/Marketing Management, General
Drexel University -- The Antoinette Westphal College of Media Arts & Design
BS, Graphic Design
M September 2003 - Present
Garfield Group 1998 - 2003
The Weightman Group, PA 1994 - 1999
The Weightman Group 1991 - 1998
McCann Erickson 1989 - 1991
Skills
Advertising, Social Media, Integrated Marketing, Marketing Strategy, Digital Marketing, Email Marketing, Marketing Communications, Direct Marketing, Strategic Planning, Creative Strategy, Interactive Advertising, Online Advertising, Digital Strategy, Strategic Communications, Brand Development
Education
University of Pennsylvania - The Wharton School 1981 — 1985
AAA East Central December 2014 - Present
Merck July 2010 - October 2013
Merck April 2009 - July 2010
GlaxoSmithKline 2000 - 2008
SmithKline Beecham 1995 - 2000
The Weightman Group 1994 - 1995
The Phillips Agency 1988 - 1994
Skills
Travel Planning, Vendor Management, Integrated Marketing, Program Management, Project Management, Management, Project Planning, Cross-functional Team..., Online Marketing, Leisure Travel Planning, Leadership, MS Project, Strategic Planning, Start-ups, Multi-channel Marketing, Marketing, CRM, Global Marketing, Marketing Management, Email Marketing, Interactive Media, PMP, Product Management, Marketing Strategy, Product Marketing, Data Analysis, SharePoint, Budgets, Business Process..., Account Management, Quality Assurance, Segmentation, Market Planning, Strategic Thinking, Digital Marketing, Pharmaceutical Industry, Business Intelligence, Computer System..., Competitive Intelligence
Education
Kutztown University of Pennsylvania
BFA, Communication Design
The Travel Institute
TAP (Travel Agent Proficiency) Certificate
Munroe Creative Partners Production ManagerWeightman Advertising1986 - 1996
The Weightman Group 1986 - 1996
Unknown 1950 - 1954
Education
Art Institute of Philadelphia 1950 — 1954
BA, Illustration
Bullet Points Inc February 2001 - Present
Sara Lee Branded Apparel 1998 - 2001
DuPont 1995 - 1998
The Weightman Group 1989 - 1994
Arbor Research (Now Arbor GfK) 1987 - 1989
Skills
Segmentation, Marketing Research, Qualitative Research, Shopper Marketing, B2B, Retail, Customer Satisfaction, Analysis, Customer Insight, Positioning, Market Research, Focus Groups
Education
Miami University 1983 — 1987
BS, Marketing
Harris, Baio & McCullough October 1995 - Present
The Weightman Group June 1994 - September 1995
Smart Markets June 1993 - June 1994
Skills
Mac OS, System Administration, Network Administration, Web Development, Databases, Servers, MySQL, Drupal, PHP, iOS development, Objective-C, Xcode, phpMyAdmin, FTP, TCP/IP, Email Management, Server Management, LAMP, DNS, HTML, SQL, Firewalls, DHCP, Software Development, IT Management, CMS, WordPress, Joomla, Spanish-speaking, Kerio Connect, Watchguard
Education
University of Pennsylvania School of Medicine 1986 — 1992
MD, Medicine
Seton Hall University 1982 — 1986
BS, Biology, Chemistry
Hoboken High School
Moroch Partners January 2009 - Present
MPG 2004 - 2008
The Weightman Group 1983 - 2004
Education
Saint Joseph's University 1975 — 1979
B.S., Food Marketing