Undertone Networks
Industry: Media company
DescriptionUndertone is a digital advertising company founded in 2002, initially as a subsidiary of Intercept Interactive, a digital media buying company. In December 2015, Undertone was acquired by Israeli software making company Perion Network for $180 million. CEO: Corey Ferengul (Jun 1, 2014–) Headquarters: New York City, NY Founder: Michael Cassidy Founded: 2002 Parent organization: Perion Network Subsidiaries: Upfront Digital Media, Jambo Media LLC, Spark Flow S.A.
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Undertone Networks Employees
YuMe December 2012 - Present
YuMe July 2012 - December 2012
YuMe April 2010 - July 2012
YuMe September 2009 - April 2010
Undertone Networks June 2009 - September 2009
United Way of San Diego County February 2009 - May 2009
Ascend Capital June 2008 - September 2008
Skills
Excel, PowerPoint, Microsoft Excel, Online Advertising, Marketing, Social Media Marketing, Salesforce.com, Social Media, Lead Generation, DoubleClick, Digital Strategy, Digital Media, Leadership, Facebook, Social Networking, Online Marketing, Mobile Marketing, Sales, Integrated Marketing, Media Planning, Digital Marketing, Ad Networks, Mobile Advertising, Advertising Sales, SEM
Education
University of San Diego 2005 — 2009
BBA, Business Administration, Spanish
St. Ignatius College Prep 2001 — 2005
Evite March 2013 - Present
Cheezburger, Inc. January 2012 - March 2013
AudienceScience December 2010 - December 2011
Adify January 2010 - August 2010
Undertone Networks July 2008 - January 2010
Top Button November 2004 - June 2008
Careerbuilder.com 2003 - 2004
Skills
Online Advertising, Digital Media, Behavioral Targeting, Advertising, Ad Networks, Digital Strategy
Education
Loyola Marymount University 1995 — 1999
Bachelor of Business Administration
LendingTree June 2012 - Present
Underground Elephant November 2011 - June 2012
LifeScript September 2010 - November 2011
Vantage Media LLC (Performance Marketing) August 2009 - September 2010
Undertone Networks April 2010 - August 2010
Reunion.com April 2009 - August 2009
Experian Interactive Media (LowerMyBills.com) February 2007 - April 2009
Cmedia - Respond2 Communications January 2003 - January 2007
Skills
Display Advertising, CPL, Customer Acquisition, Online Lead Generation, Affiliate Marketing, PPC, Media Buying, SEM, Email Marketing, Lead Generation, Digital Marketing, Web Analytics, Online Advertising, Digital Media, SEO, Media Planning, Web Marketing, Google Adwords, Google Analytics, Direct Marketing, Marketing, Mobile Advertising, Strategic Partnerships, Strategy, E-commerce, Digital Strategy, Online Marketing
Education
Bloomsburg University of Pennsylvania 2001 — 2005
Bachelors, Management / Marketing
Ve Interactive August 2015 - Present
Accordant Media March 2013 - March 2015
LucidMedia Networks Inc. July 2008 - March 2013
Undertone Networks May 2007 - June 2008
New York Ad Force, Inc. April 2004 - May 2007
Winstar Interactive July 2003 - April 2004
Skills
Advertising, Sales, Advertising Sales, Leadership, Online Advertising, Digital Marketing, Digital Media, Digital Strategy, Social Media Marketing, Online Marketing, Marketing Strategy, Strategic Partnerships, Salesforce.com, Direct Marketing, Brand Development, Account Management, Strategic Planning, Marketing, Media Buying, Ad Networks, Customer Service, Sales Presentations, Sales Management, New Business Development, Mobile Devices, Integrated Marketing, PPC
Education
University of San Francisco 2001 — 2003
MBA, Marketing
University of Miami 1997 — 2001
BBA, Business Management
Boise High School 1995 — 1997
Bishop Kelly 1993 — 1995
Facebook May 2013 - Present
MEC June 2011 - May 2013
Showtime Networks June 2010 - August 2010
Undertone Networks May 2009 - August 2009
Skills
Digital Media, Online Advertising, Media Planning, Business Writing, Performance Reporting, Strategic Communications, Online Media Buys, Data Management, Public Speaking, Critical Thinking, Digital Strategy, Facebook API, Facebook Marketing, Audience Buying, Digital Direct Response..., Delivery/Performance..., Site Tagging and..., Site Tag Reporting, Technical Communication, Data Analysis, Social Media, Advertising, Social Networking, Social Media Marketing, comScore, Digital Marketing, Integrated Marketing, Facebook
Education
Syracuse University 2007 — 2011
Advertising, Advertising
Unruly ® July 2015 - Present
Rocket Fuel Inc. February 2013 - July 2015
Rocket Fuel Inc. January 2012 - February 2013
Undertone November 2010 - January 2012
Undertone Networks July 2006 - November 2010
GDS International October 2005 - May 2006
Ameriquest Mortgage August 2004 - September 2005
Journal Register Company June 2003 - August 2004
Madison Square Garden 2002 - 2003
Education
Iona College 1999 — 2003
Business Management, (General Business, Economics, Marketing, Accounting)
Zillow Group September 2014 - Present
Citibank April 2005 - September 2014
Undertone Networks December 2003 - March 2005
Bankrate, Inc. January 2002 - November 2003
Phase2Media 1999 - 2001
Skills
Mortgage Lending, Loan Origination, Loans, Mortgage Banking, Residential Mortgages, Sales, Credit, Consumer Lending, Management, Relationship Management, Refinance, Business Development, Banking, Financial Services, FHA, Small Business Lending, Credit Analysis, Retail Banking, Jumbo Mortgage, Strategic Partnerships, New Business Development, Digital Strategy, Mobile Advertising, Strategy, Strategic Thinking, Online Advertising, Advertising Sales, Lead Generation, Customer Acquisition, Leadership, Digital Media
Education
University of Hartford
BA, Communications
Neo@Ogilvy June 2014 - Present
PM Digital/Paradysz January 2012 - June 2014
Publicis Modem December 2010 - January 2012
Undertone Networks November 2009 - December 2010
Razorfish June 2008 - 2009
Vera Institute of Justice January 2006 - May 2008
Skills
Analytics, Web Analytics, Data Analysis, Omniture, Google Analytics, Segmentation, Online Advertising, Competitive Analysis, Customer Insight, Coremetrics Analytics, Mobile Marketing, Media Planning, Online Marketing, Marketing, Web Marketing, Digital Strategy, Strategy, Statistical Modeling, Statistics, Marketing Research, Data Modeling, Political Campaigns, PPC, SEM, Campaign Optimization, Omniture Implementation, Campaign Strategy, Consumer Insight, Display Analytics, Digital Marketing, E-commerce, Integrated Marketing, Digital Media, CRM, Social Media Marketing
Education
City University of New York-John Jay College of Criminal Justice 2005 — 2007
MA, Forensic Psychology
City University of New York-John Jay College of Criminal Justice 2000 — 2004
Bachelor's degree, Forensic Psychology
Elite SEM January 2015 - Present
Elite SEM January 2012 - December 2014
Resolution Media/Omnicom Media Group October 2010 - January 2012
Resolution Media/Omnicom Media Group January 2010 - October 2010
Undertone Networks October 2009 - January 2010
Haikou Foreign Affairs July 2009 - August 2009
Skills
SEM
Education
Santa Clara University - Leavey School of Business 2006 — 2009
Bachelor of Science in Commerce, Finance
Université de Paris Sorbonne
Grapeshot February 2015 - Present
Undertone February 2013 - January 2015
Undertone February 2012 - February 2013
Undertone January 2011 - March 2012
Undertone Networks February 2010 - January 2011
Jean-Georges Restaurant September 2008 - January 2011
Glamour magazine August 2008 - November 2008
Skills
Salesforce.com, Sales, comScore, PowerPoint, Strategic Planning, Lead Generation, DoubleClick, Microsoft Office, Event Management, Media Planning, Online Advertising, Project Planning, Behavioral Targeting, Ad Networks, Microsoft Excel, Account Management, Pointroll, SnagIt, Open Table, French, Spanish, Event Planning, OS X, CRM, Travel Planning, OpenTable, Digital Marketing, Digital Media, Advertising, Mac OS X, Excel, Organizing, Planning, Client Interfacing, Client Relationship..., Travel, Marketing, Integrated Marketing, Cross Channel Marketing, Social Networking, Digital Strategy
Education
New York University 2007 — 2011
B.A., Gallatin Individualized Study; Marketing
The American University of Paris 2007 — 2008
Global Liberal Studies Program
Undertone October 2014 - Present
Undertone September 2012 - September 2014
Undertone January 2011 - September 2012
Undertone December 2009 - January 2011
Undertone Networks September 2009 - December 2009
Undertone Networks December 2007 - September 2009
J Carter Marketing, Inc June 2003 - December 2007
Skills
Ad Networks, Rich Media, Behavioral Targeting, Ad Serving, Mobile Advertising, Ad Exchanges, Online Advertising, Salesforce.com, Display Advertising, Mobile Marketing, Digital Media, Advertising Operations, Digital Strategy, DoubleClick, Advertising, Integrated Marketing
Education
Dowling College 2006 — 2009
MBA, Managment
Hofstra University 1999 — 2004
Bachelors, Marketing
Deep Dive Media February 2012 - April 2013
International Volunteer Headquarters September 2011 - December 2011
Story Worldwide September 2010 - August 2011
Story Worldwide June 2009 - September 2010
Undertone Networks January 2009 - May 2009
Renegade, LLC September 2008 - December 2008
Bunk1.com May 2008 - August 2008
Skills
Social Media, Social Media Marketing, Digital Marketing, Digital Strategy, SEM, Blogging, Facebook, Market Research, Creative Direction, Marketing, New Business Development, Strategic Planning, Online Advertising, Research, Integrated Marketing, Advertising, Digital Media, Social Networking, Salesforce.com, Sales, Marketing Communications, Project Management
Education
Fairfield University 2005 — 2009
Bachelor of Arts, Psychology
National University of Ireland, Galway 2008 — 2008
Minor, Sociology
Middletown High School South
Guardian News & Media October 2014 - Present
Maker Studios Inc November 2013 - October 2014
Specific Media June 2011 - November 2013
Specific Media May 2010 - June 2011
Undertone Networks December 2008 - December 2009
Yahoo! HotJobs October 2007 - November 2008
TelAmerica Media 2001 - 2007
Telerep 1999 - 2001
Skills
Advertising, Online Advertising, Digital Media, Digital Strategy, Digital Marketing, Mobile Marketing, Integrated Marketing, Advertising Sales, Leadership, Interactive Marketing, Mobile Advertising, Ad Networks, Lead Generation, comScore, Salesforce.com
Education
Cherry Hill High School East
University of Pittsburgh
Psychology
WeatherBug by Earth Networks February 2014 - Present
WeatherBug by Earth Networks April 2013 - Present
WeatherBug June 2005 - April 2013
Undertone Networks December 2004 - June 2005
Bloomberg May 1998 - December 2004
Imedia October 1997 - May 1998
Bonneville International (WMXV/WDBZ/WNSR) 1992 - 1995
WMXV 1992 - 1995
Skills
Mobile Advertising, Digital Strategy, Ad Networks, Mobile Marketing, Digital Media, Advertising, Ad Serving, Behavioral Targeting, Social Media Marketing, Advertising Sales, Strategy, Interactive Marketing, Digital Marketing, Mobile Devices, Marketing Strategy, Strategic Partnerships, Online Advertising, Media Buying, Marketing, Salesforce.com, Sales, Media Planning
Education
Seton Hall University 1985 — 1988
BA, Communication
White Ops 2015 - Present
ConvertMedia 2013 - Present
Hipcricket 2012 - 2013
AdBrite 2010 - 2012
interclick 2007 - 2010
Undertone Networks 2005 - 2007
AOL 1999 - 2005
Saatchi & Saatchi 1997 - 1999
Jordan, McGrath, Case & Taylor, Inc. / EURO RSCG 1995 - 1997
Skills
Ad Networks, Advertising Sales, Media Buying, Rich Media, Mobile Marketing, Mobile Advertising, Digital Marketing, Online Advertising, Digital Media, Digital Strategy, Mobile Devices, Behavioral Targeting, Media Planning, DoubleClick, Interactive Marketing, Display Advertising, Integrated Marketing, Interactive Advertising, PPC, SEM
Education
University of Maryland College Park 1992 — 1995
BA
Rodale July 2011 - Present
USA Today and Gannett Digital May 2010 - July 2011
WeatherBug April 2009 - May 2010
Undertone Networks April 2007 - March 2009
NBC Universal December 2002 - 2007
OMD November 1999 - November 2002
Skills
Advertising Sales, New Business Development, Digital Marketing, Digital Media, Advertising, Lead Generation, SEM, Integrated Marketing, Mobile Advertising, Online Advertising, Digital Strategy
Education
Bucknell University 1995 — 1999
OpenSky October 2014 - Present
The 614 Group July 2014 - Present
Social Media Advertising Consortium (SMAC) January 2009 - Present
YouBeauty.com August 2011 - August 2014
OmniTrail Technologies May 2008 - August 2014
Outrigger Media April 2011 - March 2013
TrueAction, A GSI Commerce Company November 2009 - August 2011
Undertone Networks October 2008 - August 2011
Good Health Advertising August 2008 - December 2010
Tribal Fusion January 2009 - January 2010
Skills
Interactive Media, Mobile Marketing, Digital Strategy, Digital Media, Interactive Marketing, Integrated Marketing, Media Buying, Mobile Advertising, SEM, Digital Marketing, Online Advertising, Media Planning, Interactive Advertising, Online Marketing, Strategic Partnerships, Direct Marketing
Education
University of Rochester 1985 — 1989
BA, Political Science, Economics
Accordant Media March 2015 - Present
Ziff Davis, Inc. May 2013 - January 2015
Ziff Davis, Inc. April 2011 - May 2013
Reed Elsevier March 2009 - February 2011
Yahoo! August 2008 - February 2009
[x+1] February 2007 - August 2008
Atlas November 2005 - February 2007
Undertone Networks July 2004 - November 2005
Advertising Venture 1999 - 2004
Skills
Online Advertising, Online Marketing, Digital Strategy, Digital Media, Ad Serving, Ad Networks, Digital Marketing, Media Planning, Display Advertising, Web Analytics, Mobile Advertising, Campaign Management, Account Management, Analytics, Ad Exchanges, DoubleClick, Media Buying, Advertising, Optimization, Client Services, Rich Media, Google Analytics, Advertising Operations, Behavioral Targeting, Salesforce.com, Mobile Devices, Online Sales, Mobile, Operations Management
Education
Baruch College, City University of New York (CUNY) 1999 — 2004
Bachelor of Business Administration (BBA), Marketing/Marketing Management, General
eXelate February 2013 - January 2014
PageScience May 2011 - May 2013
uKnow.net August 2010 - February 2013
Undertone Networks 2005 - 2009
Overpeer Inc 2002 - 2005
About.com 1996 - 2001
News Corporation 1995 - 1996
HBO 1990 - 1995
United States Marine Corps 1981 - 1987
Skills
Digital Strategy, Online Advertising, Digital Media, Mobile Advertising, Business Development, Strategy, Start-ups, Behavioral Targeting
Education
Boston University 1987 — 1989
MBA
Allegheny College 1977 — 1981
BA
NetSuite August 2013 - Present
NetSuite May 2013 - April 2014
OrderMotion, A NetSuite Company April 2013 - May 2013
Venda August 2011 - March 2013
Venda February 2011 - August 2011
INASECTV November 2008 - March 2011
ThinkInterm.com August 2008 - April 2009
SWATCH June 2006 - November 2008
The Web Plumbers December 2001 - June 2006
Undertone Networks 2004 - 2005
Skills
E-commerce, SEO, Web Analytics, Online Advertising, Digital Marketing, Digital Strategy, User Experience, SEM, Google Analytics, User Interface Design, Mobile Devices, Social Media Marketing, Web Design, PPC, Information Architecture, Mobile Marketing, Marketing Strategy, Social Media, Product Management, Analytics, Creative Direction, Online Marketing, Web Development, Usability, Strategy, Advertising, E-business, Blogging
Education
School of Visual Arts 1997 — 2000
BFA, Painting, Video, 3D Animation
MPA Media August 2010 - Present
eVox Productions October 2009 - March 2010
Undertone Networks June 2007 - January 2009
Newspapers First 2004 - 2007
Detroit Newspaper Agency September 2001 - September 2004
Macworld 2000 - 2001
Skills
New Business Development, Salesforce.com, Sales Process, Account Management, Sales, Customer Service, Product Development, Sales Management, Business Development, Microsoft Office, Training, Advertising, Marketing Strategy, Integrated Marketing, Email Marketing, Online Marketing, Online Advertising, Lead Generation, Market Research, B2B, Selling, Social Media Marketing, Leadership, Marketing Communications, Marketing, Digital Marketing, Negotiation, Mobile Marketing, Product Marketing
Education
Central Michigan University
ShermansTravel May 2014 - Present
ShermansTravel January 2014 - April 2014
ShermansTravel November 2012 - December 2013
Weather Underground (Acquired by The Weather Channel- July 2012) March 2012 - November 2012
GLO Gaming September 2011 - March 2012
Travelocity February 2011 - September 2011
Travelocity June 2009 - February 2011
Undertone Networks June 2008 - June 2009
SUNY Oswego September 2005 - May 2008
WGN-TV June 2007 - September 2007
Skills
comScore, DoubleClick, Salesforce.com, Advertising, Digital Marketing, Account Management, CRM, Negotiation, PowerPoint, Microsoft Word, Display Advertising, Online Advertising, SEM, Social Media Marketing, Sales, Building Relationships, Mobile Advertising, Video, Social Media, Advertising Sales, Tourism, Project Management, Digital Media, Search Advertising, Sales Management, E-commerce, Start-ups, New Business Development, New Media, Online Marketing, Digital Strategy, Management, Integrated Marketing, Lead Generation
Education
State University of New York College at Oswego 2004 — 2008
BA, Business Administration
Xavier High School 2000 — 2004
Carat USA July 2014 - Present
Mindshare June 2013 - July 2014
Mindshare September 2012 - June 2013
Saint Joseph's University September 2011 - May 2012
Undertone Networks June 2011 - August 2011
Freehold Parks and Recreation June 2005 - August 2010
Skills
Microsoft Office, PowerPoint, Word, Excel, Salesforce.com, Blue Kai, comScore, Team Building, Team Management, Creative Writing, Microsoft Excel, Microsoft Word, Public Speaking, Marketing, Sales, Digital Media, Task Management, Online Advertising, Digital Marketing
Education
Saint Joseph's University - Erivan K. Haub School of Business 2008 — 2012
Bachelor of Science, Business Administration, Marketing
Red Bank Catholic High School 2004 — 2008
Saint Joseph's University
Saint Joseph's University
TriNet February 2015 - Present
TriNet July 2011 - January 2015
Bank of America May 2010 - May 2011
Openhouse Gallery September 2009 - May 2010
Undertone Networks January 2009 - April 2009
Skills
Salesforce.com, Account Management, Advertising, Sales, Event Planning, Customer Service, Lead Generation, Sales Operations, Public Relations, Human Resources, Relationship Management, Sales Process, B2B, Cold Calling, CRM, Marketing, Business Development
Education
Rutgers, The State University of New Jersey-New Brunswick 2005 — 2009
Bachelors of Arts, Communication
University of Melbourne - Melbourne Business School 2008 — 2008
Marketing/Economics
ZEFR February 2014 - Present
DoubleVerify, Inc June 2012 - February 2014
DoubleVerify, Inc February 2011 - June 2012
DoubleVerify, Inc August 2010 - January 2011
Undertone Networks March 2010 - August 2010
Beasley Broadcast Group September 2009 - December 2009
NYC-TV June 2009 - August 2009
Direct Reimbursement Dental Plans September 2007 - August 2008
Skills
Digital Media, Salesforce.com, Online Advertising, Advertising, Account Management, Digital Marketing, DoubleClick, Media Planning, PowerPoint, Digital Strategy, Outlook, Microsoft Word, Microsoft Excel, DART, Excel, Photoshop, Keynote
Education
University of Delaware 2008 — 2010
BA, Cum laude, Mass Communications, English
Binghamton University 2005 — 2007
Teads.tv July 2015 - Present
Teads.tv June 2013 - Present
Break Media June 2011 - June 2013
Undertone Networks April 2010 - June 2011
TargetSpot February 2009 - April 2010
TargetSpot January 2008 - February 2009
Katz Radio Group January 2006 - January 2008
St. Andrews Golf Club February 2005 - December 2005
Skills
Digital Media, DoubleClick, comScore, Digital Strategy, Media Buying, Mobile Advertising, Media Planning, Social Media, Social Media Marketing, Mobile Marketing, Account Management, Online Advertising, Salesforce.com, Social Networking, Sales, Ad Networks, Marketing Strategy, Digital Marketing, Management, Advertising Sales, Integrated Marketing, Display Advertising, Interactive Marketing, Advertising, SEM, Lead Generation, Online Marketing, Ad Serving, Behavioral Targeting
Education
Boston University 2000 — 2004
BS, Hospitality Administration/Management
Canterbury School 1996 — 2000
Chelsea Bond Jewelry January 2015 - Present
Red-I by Chelsea Wedding Jewelry December 2009 - 2014
TMP Directional Marketing/15miles (Interactive arm of TMP) August 2007 - April 2011
Undertone Networks 2006 - 2007
Momentum September 2006 - December 2006
The Hartford Insurance Group 2005 - 2006
Skills
jewelry design, wedding jewelry, destination wedding..., Jewelry Design, Jewelry, Mobile Marketing, Lead Generation, Advertising, Online Advertising, Online Marketing, Digital Marketing, PPC, Handmade Jewelry, Fashion Jewelry, Social Media Marketing, Strategy, Creative Direction, Entrepreneurship, Facebook, Social Media, Blogging, Marketing, Brand Development, Public Relations, Sales, E-commerce, Social Networking, Interactive Marketing, Leadership, Business Development, Management, Email Marketing, Retail, B2B, Sales Management, Strategic Planning, Digital Strategy, Copywriting, Web Marketing, Brand Management, Luxury Goods, Content Strategy, Styling, Advertising Sales, Marketing Strategy, Integrated Marketing
Education
B School 2012 — 2012
West Chester University of Pennsylvania 2001 — 2005
BA, Spanish & International Business
Semester At Sea 2004 — 2004
Global Studies, Global studies, International Business, International Marketing, Consumer Behavior
Universidad de Cádiz 2004 — 2004
Spanish phoenetics, linguistics, Latin American Cultural Studies, Spanish Literature
Emmaus High School
High School Diploma
Turnabout Systems LLC August 2015 - Present
Arccos Golf LLC June 2014 - July 2015
Bluefin Trading LLC March 2012 - March 2014
Barclays April 2010 - February 2011
Undertone Networks May 2008 - March 2010
Various Financial Institutions October 1995 - February 2008
Skills
JavaScript, C#, Software Development, SQL, Linux, ASP.NET, Project Management, HTML5
Education
Cornell University
BS
The Lawrenceville School
Rubicon Project July 2014 - Present
SocialSign.in September 2013 - Present
Rubicon Project July 2013 - June 2014
BBC Worldwide April 2008 - July 2013
Newsweek April 2007 - March 2008
Undertone Networks May 2005 - March 2007
Homestore.com (Currently Move.com) November 2003 - April 2005
CNN International March 2000 - November 2003
Telerep - Cox Communications September 1999 - March 2000
Skills
Digital Media, Digital Strategy, Online Advertising, Team Leadership, Digital Marketing, comScore, Advertising, Media Planning, New Media, Social Media, DoubleClick, Social Media Marketing, Salesforce.com, Mobile Advertising, Team Building, Management, Coaching, Advertising Sales, Integrated Marketing, Mobile Marketing, Account Management, Strategic Partnerships, New Business Development, Interactive Advertising, Ad Networks, Display Advertising, Media Strategy, Sales, Team Management, Strategy, RTB
Education
Rutgers University 1997 — 1999
BA, Sociology
State University of New York College at Oswego 1995 — 1997
Sizmek July 2012 - July 2014
Mediaocean November 2010 - June 2012
Tremor Media October 2008 - November 2010
Undertone Networks October 2007 - October 2008
MDAS - Microsoft Corporation October 2005 - October 2007
Microsoft Corporation August 2000 - August 2004
Microsoft Corporation January 2000 - June 2000
Critical Data September 1998 - May 1999
Skills
Online Advertising, Digital Marketing, Ad Serving, Rich Media, Advertising, Integrated Marketing, DoubleClick, Salesforce.com, Strategy, Business Analysis, CRM, Flash, Display Advertising, Strategic Thinking, HTML, Business Development, Change Management, Ad Networks, Digital Strategy, HTML5, Mobile Advertising, Digital Video, People Management, People Development, Digital Media, Online Marketing, Management, Mobile Marketing, Mobile Devices, Marketing
Education
Eastern Washington University 1997 — 1999
Bachelors
Copy2Contact.com July 2012 - Present
Squeaky Wheel Media Crowdbeacon April 2011 - January 2012
Undertone Networks January 2010 - April 2010
Vanguard Management Group April 2005 - June 2008
Innovative Artists April 2004 - April 2005
Harpoon Brewery April 2002 - April 2003
Social Security Law Group 2002 - 2002
Education
Fordham University Graduate School of Business
MBA, Marketing and Finance
Connecticut College 1997 — 2001
BA, Economics and Sociology
Unified Social January 2015 - Present
Unified February 2012 - December 2014
Clickable (acquired by Syncapse) September 2009 - February 2012
REchirp.com April 2009 - January 2011
Undertone Networks July 2008 - September 2009
Reach Local April 2007 - July 2008
amNewYork February 2004 - March 2007
Primedia June 2003 - February 2004
WNBC November 2001 - June 2003
Skills
Google Adwords, Local Search, Online Advertising, Digital Marketing, Online Marketing, Social Media Marketing
Education
Union College 1997 — 2001
B.S., Psychology
Amazon May 2014 - Present
Amazon July 2011 - Present
Amazon June 2010 - July 2011
Undertone Networks June 2009 - June 2010
The New York Times April 2008 - January 2009
The New York Times August 2006 - April 2008
Yahoo!HotJobs April 2005 - May 2006
Skills
Digital Media, Online Advertising, Digital Strategy, Mobile Advertising, Advertising, Digital Marketing, Salesforce.com, SEM, Account Management, Ad Networks, Advertising Operations, Advertising Sales, Mobile Marketing, Display Advertising, Web Analytics
Education
University of North Carolina at Wilmington
AIG July 2010 - January 2012
Undertone Networks December 2009 - June 2010
Deluxe New York June 2009 - November 2009
McGraw Hill/Grow Network May 2006 - October 2008
Interpublic Groups of Companies May 2005 - March 2006
Schultheis & Panettieri CPA November 2004 - March 2005
Bowne and Company March 2000 - October 2004
Skills
Accounting, Financial Reporting, Microsoft Excel, Auditing, Financial Analysis, Microsoft Office, Tax, Microsoft Word, Financial Accounting, Internal Controls, PowerPoint, QuickBooks, Accounts Payable, General Ledger, Account Reconciliation
Education
University of Phoenix 2004 — 2006
Master of Business Administration (M.B.A.), Business Administration and Management, General, 3.5
York College City University of New York 1997 — 2000
Bachelor of Science (B.S.), Accounting, 3.6
Queens Borough Community College 1993 — 1996
Associate's degree, Computer Information Systems, 3.5
NBCUniversal, Inc. February 2015 - Present
NBCUniversal, Inc. July 2011 - Present
Universal Sports July 2010 - August 2011
Undertone Networks May 2009 - August 2009
NBC Universal May 2008 - August 2008
Doherty Enterprises Inc. September 2005 - April 2006
Skills
Digital Marketing, Advertising, Digital Media, Market Research, Marketing, Public Relations
Education
Elon University - Martha and Spencer Love School of Business 2006 — 2010
B.S., Marketing
Dow Jones Local Media Group February 2009 - Present
Ottaway Newspapers, Inc. August 2008 - February 2009
Undertone Networks December 2007 - August 2008
Ottaway Newspapers December 2005 - December 2007
Ottaway Newspapers, Inc. April 2005 - December 2005
The Culinary Institute of America December 2001 - April 2005
The Culinary Institute of America August 2000 - December 2001
Skills
Online Advertising
Education
Elmira College 1996 — 1999
BS, Marketing Communications
Pinterest August 2014 - Present
Tumblr October 2013 - August 2014
Yahoo! January 2013 - October 2013
Yahoo! October 2011 - December 2012
Yahoo! April 2010 - October 2011
Citizen Sports/Yahoo! October 2009 - April 2010
Undertone Networks September 2008 - October 2009
Undertone Networks May 2007 - August 2008
Fox Cable Networks 2006 - 2007
Skills
Digital Media, Advertising, Social Media, Ad Networks, Mobile Devices, Marketing Strategy, Mobile, comScore, Social Content..., Account Management, Sales Management, Content Marketing, Content Strategy
Education
University at Albany, SUNY 2002 — 2006
Bachelor, Finance and Economics
Memorial Sloan-Kettering Cancer Center May 2014 - Present
Adblade.com January 2011 - May 2012
AudienceScience April 2010 - September 2010
Undertone Networks November 2008 - March 2010
A&E Television Networks May 2007 - October 2008
CBS September 2004 - May 2007
Skills
Advertising Sales, Digital Media, Online Advertising, Integrated Marketing, Sales
Education
Concordia College-New York
Registered Nursing/Registered Nurse
Loyola College in Maryland 2000 — 2004
B.S., Business Economics
East Meadow High School
JG Black Book September 2009 - Present
The Bodhi Tree Foundation June 2008 - Present
Undertone Networks June 2009 - August 2009
CBS News January 2009 - June 2009
DC Office of Cable Television June 2007 - September 2007
Marmillion +Company June 2007 - August 2007
Skills
Press Releases, Editing, Social Media, Event Management, Email Marketing, Online Advertising, Public Speaking, Public Relations, Digital Marketing, Marketing, Microsoft Office, Advertising, Customer Service
Education
Georgetown University 2005 — 2009
BS, Culture & Politics
Entrepreneur July 2011 - Present
Big Lead Sports November 2010 - July 2011
Undertone Networks November 2009 - May 2010
NYPost.com July 2007 - November 2009
Southwest Airlines Spirit Magazine May 2004 - July 2007
Skills
Digital Marketing, Digital Media, Advertising Sales, Strategic Negotiations, Salesforce.com, Branded Content, Custom Content Creation, Building Relationships, Manage Client..., Mobile Advertising, Ad Networks, Digital Strategy, Strategy
Education
University of Maryland College Park 1999 — 2003
Undertone August 2013 - Present
Undertone January 2011 - August 2013
Undertone October 2010 - January 2011
Undertone April 2010 - October 2010
Undertone September 2009 - April 2010
Undertone Networks July 2009 - September 2009
Northern Trust May 2008 - July 2008
Northern Trust Global Investments May 2007 - July 2007
Drs. Girgis and Associates July 2006 - August 2006
The Custom Stationery Shop June 2003 - August 2005
Skills
Social Media
Education
DePauw University 2005 — 2009
Bachelor of Arts, Communication
PEOPLE Magazine PEOPLE.com September 2014 - Present
ChoiceStream June 2013 - September 2014
LocalResponse July 2012 - May 2013
BBC Worldwide October 2010 - July 2012
BBC Worldwide April 2008 - October 2010
Undertone Networks January 2007 - April 2008
Kirshenbaum Bond and Partners August 2006 - January 2007
Skills
Digital Media, comScore, DoubleClick, Online Advertising, Advertising, Mobile Advertising, Digital Strategy, Digital Marketing, New Media, Outstanding time..., Marketing, Mobile Devices, Advertising Sales, Sales, Strategy, Account Management, Integrated Marketing, Online Marketing, Social Media, Mobile Marketing
Education
State University of New York College at Oswego 2002 — 2006
Public Relations
Velti October 2012 - September 2013
Velti December 2011 - October 2012
Microsoft 2010 - 2011
Microsoft 2006 - 2010
Undertone Networks July 2004 - March 2005
Synapse 2002 - 2004
Skills
Analytics, Ad Serving, Digital Media, Mobile Devices, Online Advertising, Web Analytics, Digital Marketing, Salesforce.com, Mobile Marketing, Online Marketing, Product Management, Sales, SaaS
Education
The University of Connecticut School of Business 1997 — 2001
Fiksu August 2013 - Present
eXelate 2012 - 2013
Patch.com 2011 - 2011
Undertone Networks 2008 - 2009
About.com April 2007 - September 2008
About.com January 2006 - April 2007
Rodale Publishing May 2005 - December 2005
Metro NY September 2004 - May 2005
Skills
Online Advertising, Market Research, CRM, Brand Development, Social Media, Marketing, Sales, Leadership, Proposal Writing, Digital Strategy, SEM, Digital Marketing, Lead Generation, Mobile Marketing, Integrated Marketing, Management, Digital Media
Education
Manhattan College 2000 — 2004
B.A., Corporate Communications
GateHouse Media March 2015 - Present
Well Done Boston August 2014 - Present
Scratch Marketing + Media September 2014 - February 2015
PYMNTS.com September 2013 - August 2014
Strive Search Group March 2013 - March 2014
Full of Bull Famous Roast Beef November 2009 - February 2013
CPX Interactive February 2008 - September 2009
Undertone Networks December 2006 - December 2008
Sam Calef Band January 2002 - 2006
Skills
Advertising, CRM, Mobile Devices, New Media, Mobile Advertising, Online Advertising, Digital Media, Digital Marketing, Social Media Marketing, Media Buying, Mobile Marketing, Social Media, Business Development, Entrepreneurship, Marketing, Management
Education
University of Massachusetts, Amherst 1995 — 1999
BA, English
University of Oxford 1998 — 1998
British Literature
Viacom January 2013 - Present
MediaVest January 2011 - January 2013
MediaVest January 2010 - January 2011
Undertone Networks July 2008 - August 2008
John Hancock January 2008 - June 2008
CSN Stores January 2007 - June 2007
C. Paul Luongo Company January 2006 - June 2006
Skills
Media Planning, Online Advertising, Advertising, Integrated Marketing, Social Media, Media Buying, Negotiation, Marketing, Marketing Communications, Burgers, Time Travel, Walking, Swahili, Chocolate, Facebook, Telemetry, Driving License, Greeting Cards, Minerals
Education
Northeastern University 2004 — 2009
Bachelor of Arts, Journalism, Law, Policy & Society
University of Cambridge 2007 — 2007
N/A, Summer Abroad Program
Medidata Solutions January 2013 - Present
Medidata Solutions November 2011 - January 2013
Kyriba Corporation December 2009 - November 2011
Fordham University September 2008 - May 2009
Undertone Networks September 2008 - December 2008
Fordham University, Human Resources Office January 2008 - September 2008
Skills
Salesforce.com, Clarizen, SaaS, Applicant Tracking..., Onboarding, HRIS, Microsoft Office, Microsoft Excel, Recruiting, Software Implementation, Treasury Management, SWIFT payments, Process Improvement, Workday, HR Policies, Customer Product..., JIRA, PowerPoint, Data Entry, SWIFTNet, Cash Flow Forecasting, Oracle HR, Internal Audit, Payroll, Software Documentation, Business Process..., Analysis, SDLC, System Administration, Integration
Education
Fordham University 2005 — 2009
BS, Human Resources, Information Communication Systems
Complex Media April 2013 - Present
Complex Media January 2012 - March 2013
Travora Media August 2011 - December 2011
Undertone Networks October 2009 - July 2011
Undertone Networks September 2008 - September 2009
Essence Magazine January 2008 - June 2008
NBC Universal September 2007 - December 2007
Penguin Group USA February 2007 - August 2007
Undertone Networks September 2006 - January 2007
Data Storage Corporation April 2006 - July 2006
Skills
Salesforce.com, DoubleClick, Google Analytics, Email Marketing, Ad Serving, Omniture, DART Sales Manager, DART for Publishers, Celtra, MOAT, Integral Ad Science, Doubleverify, Nielsen AdRelevance, Nielsen
Education
City University of New York City College 2004 — 2008
B.A., Advertising and Marketing
Cox Digital Solutions June 2012 - Present
Cox Digital Solutions August 2011 - June 2012
Undertone Networks October 2010 - December 2011
Travel Ad Network May 2007 - September 2010
Skills
Ad Serving, Online Advertising, Ad Networks, Digital Media, DoubleClick
Education
Baruch College 2001 — 2005
Bachelor of Business Administration (BBA), International Marketing
Shanghai University 2004 — 2004
International Business Winter Exchange Program
Mercedes-Benz USA January 2014 - Present
Resource Advantage May 2011 - January 2014
Resource Advantage October 2009 - May 2011
Undertone Networks August 2008 - March 2009
Newmark Knight Frank January 2007 - August 2008
Hanover Direct July 2005 - January 2007
Skills
Flash, Adobe Creative Suite, CSS, Web Design, Wordpress, Final Cut Pro, QuarkXPress, ActionScript, PowerPoint, Dreamweaver, Illustrator, InDesign, Photoshop, Apple Motion, Word, JavaScript, HTML5, Excel, Scrum, Agile Methodologies, Agile Web Development
Education
Syracuse University 2000 — 2004
BFA
Undertone Networks February 2009 - Present
Gap Inc. August 2003 - February 2009
Bank of America 1999 - 2003
Skills
Unix, Agile Methodologies, Tomcat, Apache, Software Development, JavaScript, MySQL, Java, Linux, XML, Analytics, SQL, Databases, Perl, Oracle, E-commerce, HTML, Integration, Mobile Devices, Product Management
Education
Michigan Technological University 1997 — 1999
MS, Computer Science
Undertone Networks May 2007 - Present
Education
Fairfield University
Marketing
Trion Interactive February 2011 - Present
Undertone Networks November 2010 - March 2011
Jambo Media December 2008 - November 2010
Popular Financial Holdings June 2006 - November 2008
Education
Stockton University 1994 — 1998
BS, Marketing
Advance Digital December 2012 - July 2014
Sugar Defynery May 2011 - December 2012
MediaMind January 2010 - April 2011
Undertone Networks May 2007 - September 2009
PointRoll January 2006 - February 2007
Skills
Java, JavaScript, ActionScript, SQL, PHP, phpMyAdmin, Twitter API, CSS3, HTML5, Google Maps API, JSON, xml, jQuery, Ad Serving, Google Analytics, Web Analytics, Google Maps, HTML 5, CSS, APIs, XML
Education
Pace University 2014 — 2015
Certificate in Android Development
American Graphics Institute 2009 — 2009
Making Games with AS3, ActionScript 3
New York PHP 2009 — 2009
PHP5 & MySQL Certificate, PHP and MySQL
Purchase College, SUNY
BA, New Media
Sterling Ledet & Associates, Inc
Willis May 2013 - Present
NFP Corporate Services (NY) September 2012 - April 2013
NFP Corporate Services (NY) April 2012 - September 2012
Nemco Brokerage January 2012 - April 2012
Nemco Brokerage May 2009 - December 2011
Undertone Networks February 2009 - May 2009
CUNY Manhattan Relay For Life September 2007 - May 2009
New York Life May 2008 - August 2008
New York Life 2006 - 2006
Skills
Outlook, PowerPoint, Microsoft Excel, Employee Benefits, Microsoft Word, Microsoft Office, Event Planning, Research, Strategic Planning, Marketing Communications, Recruiting, Account Management, Benefits Administration, COBRA, Customer Service, Health Insurance, Health Savings Accounts
Education
City University of New York-Baruch College 2011 — 2014
Masters in Public Administration, Health Care Policy
City University of New York-Baruch College - Zicklin School of Business 2005 — 2009
BBA, Industrial/Organizational Psychology
Townsend Harris HS 2001 — 2005
Honors Humanities
Mandalay Bay Resort and Casino January 2015 - Present
Mandalay Bay Resort and Casino May 2012 - January 2015
Mandalay Bay Resort and Casino September 2010 - May 2012
Mandalay Bay Resort and Casino July 2009 - September 2010
Undertone Networks January 2009 - May 2009
Columbia University in the City of New York January 2006 - May 2009
Cosmopolitan Magazine January 2008 - May 2008
Volvo Car Group June 2007 - August 2007
Skills
Rooms Division, Revenue Analysis, Customer Service, Guest Service Management, Banquets, Marketing, Restaurants, Opera, Event Management, Pre-opening, Hotel Booking, Tourism, Customer Satisfaction, Opening Hotels, Management, Catering, Convention Services, Guest Recovery, Hiring
Education
Columbia University in the City of New York 2005 — 2009
Bachelor of Arts (B.A.), American Studies
WideOrbit December 2013 - Present
The Wall Street Journal September 2012 - December 2013
The Wall Street Journal November 2011 - September 2012
The Wall Street Journal June 2010 - November 2011
Merrill Lynch January 2010 - May 2010
Undertone Networks June 2009 - August 2009
WKP Spier May 2008 - August 2008
Skills
DoubleClick, Media Planning, Digital Media, Advertising, comScore, Digital Strategy, Salesforce.com, Online Advertising, Omniture, Social Media, Digital Marketing, New Media
Education
Fairfield University 2006 — 2010
Marketing, Communications