United Entertainment Group
Industry: Company
DescriptionCEO: Jarrod Moses (2007–) Headquarters: New York City, NY Founder: Jarrod Moses Founded: 2007 Subsidiary: Acme Brand Content Co Parent organizations: 21st Century Fox, News Corporation
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United Entertainment Group Employees
JWT May 2009 - Present
MW Entertainment January 2005 - Present
United Entertainment Group September 2007 - April 2009
Hypnotic 2001 - 2005
AtomFilms 2000 - 2001
Skills
Creative Development, Brand Development, Film, Production, Licensing, Experiential Marketing, Entertainment, Digital Media, Creative Direction, Film Production, Television, Storytelling, Social Media, Promotions, Marketing Strategy, Screenwriting, Advertising, Branded Content, Television Production, Digital Marketing, Video Production, Relationship Marketing, Integrated Marketing, New Media, Video, General Awesomeness, Documentaries, Branded Entertainment, Branded Content..., Multimedia, Social Networking, Facebook
Education
University of California, Los Angeles
Graduate School of Theater, Film & TV
University of Washington
Creative Writing
United Entertainment Group, a DJE Company August 2015 - Present
United Entertainment Group, a DJE Company May 2014 - August 2015
United Entertainment Group March 2013 - April 2014
Aligned Entertainment October 2012 - March 2013
United Talent Agency October 2011 - October 2012
United Talent Agency February 2009 - September 2011
Norton Rose Fulbright in the United States (Fulbright & Jaworski LLP) August 2006 - October 2008
Taylor Dunham, L.L.P. February 2005 - July 2006
Robert Half International October 2003 - December 2005
Adco Outdoor Advertising (now Clear Channel Outdoor) September 2000 - September 2003
Skills
Entertainment, Licensing, Film, Intellectual Property, Corporate Law, Contract Negotiation, Digital Media, Television, New Media, Legal Writing, Advertising, Publicity, Management, Creative Direction, Sales & Marketing, Social Media, Employment Law, Social Networking, Entertainment Industry, Business Affairs, Media
Education
University of California, Berkeley
Bachelor of Arts (B.A.), Political Science and Government
University of California, Davis
Doctor of Law (J.D.), Law
AllianceBernstein 2015 - Present
Emory University Goizueta Business School May 2014 - Present
NBCUniversal, Inc. June 2014 - August 2014
KPMG June 2014 - June 2014
Cosmopolitan Management September 2013 - October 2013
Van Wagner Sports Group June 2013 - August 2013
The Emory Wheel September 2012 - May 2013
Richner Communications June 2011 - May 2013
United Entertainment Group June 2012 - August 2012
The Brandeis School November 2011 - June 2012
Skills
Advertising, Marketing, Press Releases, Digital Media, Research, Journalism, Social Media Marketing, Social Media, Editorial, Facebook, Marketing Strategy, Public Speaking, Digital Marketing, Integrated Marketing, Consulting, Wealth Management, Regression Modeling, Entertainment, Brand Management, Politics, Economics, Financial Reporting, Economic Modeling, eMarketer, Salesforce.com, MS Excel Pivot Tables
Education
Emory University - Goizueta Business School 2012 — 2016
Bachelor of Business Administration (BBA)
University of Economics, Prague 2014 — 2014
North Shore Hebrew Academy High School 2008 — 2012
Phocus Companies February 2014 - Present
Total Dental Administrators September 2009 - January 2014
United Entertainment Group January 2007 - February 2008
Skills
Mac OS, Front Office, Executive..., Data Entry, Insurance, Dental Insurance, Customer Service, Administrative..., Outlook, Office Management, Telephone Skills
Education
Mesa Community College
Communication, General
Blue Group Entertainment October 2014 - Present
United Entertainment Group May 2008 - October 2014
People Magazine May 2006 - May 2008
Grey March 2002 - June 2006
Grey Worldwide 2001 - 2006
Deutsch June 1999 - August 2000
Skills
Budgets, Political Advertising, Publishing, Mobile Devices, Traditional Media
Education
Syracuse University 1995 — 1999
Bachelor of Science from Newhouse, Advertising
United Entertainment Group, a DJE Company December 2014 - Present
United Entertainment Group September 2010 - Present
Skills
Social Media, Social Media Marketing, Sponsorship
Education
Penn State University
Communications, Minor in Business
United Entertainment Group, a DJE Company January 2015 - Present
United Entertainment Group May 2014 - May 2015
TPN October 2013 - May 2014
MEplusYOU Agency June 2007 - August 2013
AvreaFoster 2004 - 2007
Chase / Washington Mutual July 2003 - September 2004
Visibillity, Inc. July 2001 - July 2003
Aon Hewitt 1999 - July 2001
TracyLocke 1998 - March 1999
Skills
Facebook Marketing, Twitter, Foursquare, Pinterest, Instagram, Social Media, Social Media Marketing, Marketing Strategy, Account Management, Project Planning, New Media, Video Production, Microsoft Excel, Microsoft Word, Keynote, iOS, Android, PowerPoint, Digital Media, Mobile Marketing, Creative Direction, Email Marketing, Digital Strategy, User Experience, Digital Marketing, Analytics, Interactive Advertising, SEO, Interactive Marketing, Mobile Devices, Relationship Marketing, Strategy, Marketing, Facebook, CRM, Direct Mail, Content Strategy
Education
Miami University 1994 — 1998
Bachelor's degrees, Communications and Psychology
100 Resilient Cities - Pioneered by the Rockefeller Foundation August 2015 - Present
Undertone May 2013 - August 2015
J.Crew February 2012 - June 2013
Undertone February 2013 - May 2013
United Entertainment Group September 2012 - February 2013
Abrams Artists Agency January 2012 - May 2012
Skills
Acting
Education
New York University 2008 — 2012
Bachelor of Fine Arts (B.F.A.), Acting
United Entertainment Group September 2009 - Present
The Retail Tracker December 2007 - June 2009
Lab9 June 2008 - August 2008
Cline Davis & Mann June 2007 - August 2007
Skills
Entertainment, Interactive Marketing, New Media, Sponsorship, Integrated Marketing, Advertising, Marketing Strategy, Business Development, Strategic Planning, Digital Media, Marketing, Social Media Marketing, Digital Marketing, Brand Development, Online Advertising, Mobile Marketing, Digital Strategy
Education
University of Maryland College Park
Communication
University of New South Wales
Philadelphia 76ers July 2015 - Present
Saint Joseph's University January 2015 - Present
Philadelphia 76ers July 2014 - July 2015
Philadelphia Magazine May 2013 - July 2014
Summer Search September 2012 - May 2013
World Triathlon Corporation August 2010 - June 2011
United Entertainment Group September 2008 - July 2010
Skills
Microsoft Office, Adobe InDesign, Photoshop, WordPress, Quark, Vocus, Final Cut Pro, iMovie, Raiser's Edge
Education
University of Pennsylvania 2011 — 2012
Master's, Secondary Education, English
University of Delaware 2004 — 2008
Bachelors, Journalism and Broadcast Communications
Atlantic Records September 2015 - Present
Blue Group Entertainment September 2015 - Present
Sip'n Soda April 2008 - September 2015
United Entertainment Group September 2013 - December 2014
Bridgehampton Inn & Restaurant June 2014 - September 2014
Skills
Social Media, Music, Music Industry, Branding Experience, Marketing Strategy, Advertising, Baking, Cooking, Social Media Marketing
Education
New York University 2012 — 2015
Bachelor in Music Industry Studies, Clive Davis School of Recorded Music
American Express April 2015 - Present
American Express January 2012 - April 2015
United Entertainment Group September 2008 - 2011
United Entertainment Group August 2007 - September 2008
Skills
Social Media, Entertainment, Public Relations, Event Planning, Strategic Partnerships, Video Production, CRM, Blogging, Marketing, Management, Integrated Marketing, New Business Development, Television
Education
Syracuse University 2003 — 2007
Syracuse University - Martin J. Whitman School of Management 2003 — 2007
United Entertainment Group January 2011 - Present
imc² August 2008 - January 2011
imc² May 2007 - August 2008
IMC2 September 2006 - May 2007
Citigroup August 2003 - September 2006
Skills
Social Media Marketing, Digital Marketing, branded entertainment..., Concept Development, Concept Generation, brand strategy, Brand Development, Mobile Marketing, Ideation, Concept Ideation, Decks, Social Media, Interactive Marketing..., digital marketing..., Marketing Strategy, Sports Marketing, Community Engagement, Emerging Media, Integrated Marketing, New Media, Entertainment, Emerging Technologies, Interactive Marketing, Digital Strategy, Digital Media, Client Services, Facebook, Online Advertising, Strategic Thinking, Creative Problem Solving, Strategic Partnerships, Content Strategy, Creative Development, Advertising, Consumer Insights, Marketing, Strategy, Interactive Advertising, Management, E-commerce, Creative Direction
Education
The University of Texas at Dallas 1999 — 2003
BA, Business Communications
Richardson Berkner High School 1996 — 1999
Diploma, College Prep
Ogilvy & Mather Advertising January 2015 - Present
TBWA\Chiat\Day August 2013 - January 2015
United Entertainment Group March 2012 - March 2013
SapientNitro February 2010 - May 2012
mcgarrybowen December 2007 - February 2009
Kirshenbaum Bond Senecal + Partners October 2005 - December 2007
Berlin Cameron September 2004 - September 2005
Arnold Worldwide June 2002 - September 2004
Skills
Strategic Planning, New Business Development, Digital Marketing, Branding & Identity, Client Leadership, Branded Entertainment, Social Media Marketing, Consumer Products, Lifestyle Brands, Consumer Package Goods, Experiential Events, Branded Content, Hospitality, Wine & Spirits Industry, Food & Beverage, Integrated Marketing
Education
Boston College 1999 — 2002
BS, Marketing
Westfield High School
Hearst Digital Media January 2015 - Present
Hearst Digital Media May 2014 - January 2015
TNH September 2011 - May 2014
Alpha Epsilon Phi March 2010 - September 2013
United Entertainment Group May 2013 - August 2013
Hearst Magazines May 2012 - August 2012
Coleman Country Day Camp June 2006 - August 2011
Skills
Digital Strategy, Media Planning, Social Media Marketing, Social Media, Advertising, Social Networking, Marketing, Digital Media, PowerPoint, Marketing Strategy, Hootsuite, Facebook, Photoshop, Adobe Creative Suite, Simmons, Simmons Choices 3, MRI, Twitter, Pinterest, Microsoft Office, MRI Plus, DART Sales Manager, Prisma, MediaVisor
Education
SI Newhouse School of Public Communications 2010 — 2014
B.S, Advertising
Syracuse University 2010 — 2014
B.S, Advertising
United Entertainment Group December 2008 - June 2014
United Talent Agency January 2007 - December 2008
Skills
Entertainment, Television, Digital Media, Social Media Marketing, Event Planning, Sponsorship, New Media, Marketing, Advertising, Market Research, Integrated Marketing, Publicity, Social Media, Event Management, Content Strategy, Interior Design, Design, Organizational Design, Organization Skills
Education
University of California, Irvine 1997 — 2001
Bachelor of Arts, International Relations
Las Lomas High School
United Entertainment Group, a DJE Company September 2015 - Present
United Entertainment Group March 2015 - September 2015
United Entertainment Group August 2013 - March 2015
EMU Food Service April 2011 - June 2013
Java Crew June 2008 - June 2013
KIDSPORTS Invitational October 2012 - April 2013
Seattle Sports Commission June 2012 - January 2013
Skills
Sports Marketing, Sponsorship Activation, Strategic Partnerships, Sponsorship, Social Media, Experiential Events, Event Planning, Event Management, Operations, Microsoft Excel, American Sign Language, conversational French, Access
Education
University of Oregon 2009 — 2013
Business Administration, Sports Business
JBCStyle Fashion Recruiters July 2014 - Present
JBCStyle Fashion Recruiters July 2012 - Present
Janou Pakter June 2012 - July 2012
RJW Collective May 2011 - August 2011
Beth Katz Media October 2011 - 2011
United Entertainment Group May 2010 - August 2010
Kathy Schenker Managment 2009 - 2009
Skills
Recruiting, Talent Management, Retail, Executive Search, College Recruiting, Talent Acquisition, Advertising, Sourcing, Fashion, Temporary Placement, Hiring, Press Releases, Applicant Tracking..., Interviews, Onboarding, Merchandising, Fashion Design, Trend Analysis, Apparel, Styling
Education
Indiana University Bloomington 2008 — 2012
Bachelors of College of Arts and Science, Communications and Culture
Anglo-American University 2011 — 2011
Study Abroad
Apple December 2014 - Present
United Entertainment Group March 2014 - November 2014
Ryan Seacrest Productions November 2012 - February 2014
The X Factor February 2012 - November 2012
FremantleMedia May 2011 - February 2012
Management 360 July 2010 - May 2011
Untitled Entertainment January 2010 - May 2010
Fox Searchlight September 2009 - January 2010
Sony Pictures Entertainment June 2009 - September 2009
Principato-Young Entertainment May 2009 - September 2009
Skills
PC / Mac, Microsoft Office, inEntertainment, Mac, Outlook, InEntertainment, Film, Video, Video Production, Leadership, Television, Advertising, Script Coverage, Final Cut Pro, Film Production, Publicity, Final Draft, Comedy, Facebook, Entertainment, Casting, PowerPoint
Education
Hofstra University 2006 — 2010
Bachelor of Science, Television and Business
NBCUniversal, Inc. June 2015 - Present
The Gersh Agency January 2015 - May 2015
NBCUniversal, Inc. June 2014 - December 2014
United Entertainment Group January 2014 - May 2014
ABC Kitchen June 2013 - May 2014
Magnolia Pictures June 2013 - August 2013
Town Residential February 2013 - June 2013
Paper Magazine January 2013 - May 2013
Core NYC September 2012 - December 2012
Core NYC June 2012 - August 2012
Skills
Social Networking, Microsoft Office, Microsoft Excel, Event Planning, PowerPoint, Telephone Skills, Sales, Marketing, Facebook, Public Speaking, Group Presentations, Creative Writing, Photoshop, Microsoft Word, Time Management, Improvisational Comedy
Education
New York University 2011 — 2015
Bachelor of Arts (B.A.), Entertainment Business
New York University in London
Bachelor of Arts (B.A.), Entertainment Business
Ladue Horton Watkins High School 2007 — 2011
Razorfish October 2013 - Present
Razorfish June 2013 - October 2013
Hill Holliday January 2013 - April 2013
HVRBRD September 2012 - January 2013
Crowe Paradis Services Corporation September 2011 - December 2011
United Entertainment Group June 2011 - August 2011
Skills
Adobe SiteCatalyst, SQL, Microsoft Atlas, Google Analytics, Google Webmaster Tools, Facebook Insights, NetBase (Social..., HttpFox (Packet Sniffer), SPSS, Qualtrics, Microsoft Office
Education
Tufts University 2009 — 2013
BA, Psychology, Entrepreneurial Leadership
Ethical Culture Fieldston School 2005 — 2009
High School Diploma
NBCUniversal, Inc. / The Tonight Show Starring Jimmy Fallon June 2014 - August 2014
Bunim Murray Productions May 2013 - September 2013
Zac Posen July 2013 - August 2013
Wenner Media June 2012 - August 2012
BrightLine July 2011 - August 2011
United Entertainment Group June 2010 - August 2010
Education
Syracuse University - S.I. Newhouse School of Public Communications 2011 — 2015
Bachelor of Science (B.S.)
Syracuse University - Martin J. Whitman School of Management 2012 — 2015
Bachelor of Science (BS)
The Hewitt School
High School Diploma
Mick Management June 2015 - Present
Beats by Dr. Dre December 2013 - May 2015
Kate Somerville Skin Care LLC November 2012 - December 2013
Jubilee Music & Arts Festival June 2013 - June 2013
Colony Capital June 2011 - October 2012
PwC January 2010 - May 2011
PricewaterhouseCoopers June 2009 - August 2009
United Entertainment Group June 2008 - August 2008
SoccerFest 2008 - The University of Massachusetts Amherst Sport Event Management Class January 2008 - May 2008
The Bourne Braves of the Cape Cod Baseball League June 2007 - August 2007
Skills
Microsoft Excel, Microsoft Word, Accounting, PowerPoint, Budget, Financial Analysis, Budgets, Adobe Acrobat, Concur, Customer Service, Management, Marketing, Fundraising, Administrative..., Social Media, Event Planning, Social Networking, Microsoft Office
Education
University of Massachusetts at Amherst - Isenberg School of Management 2005 — 2009
Bachelor of Science, Sport Management
University of Massachusetts, Amherst 2005 — 2009
Bachelor of Business Administration, Accounting
Cosmopolitan Magazine April 2014 - Present
Country Living, Hearst Magazines 2013 - April 2014
The Grayson Company September 2012 - May 2013
United Entertainment Group November 2011 - September 2012
Skills
Business Strategy, Social Media, Entertainment, PowerPoint, Sales, Advertising, Facebook, Fashion, Television, Editing, Public Relations, Digital Marketing, Marketing, Sales Management, Research, Film, Editorial, Sales Presentations, Advertising Sales
Education
Muhlenberg College 2007 — 2011
BA, Media and Communication, Creative Writing
Scarsdale High School
Google September 2013 - July 2015
Google June 2011 - September 2013
NBCUniversal, Inc. July 2010 - August 2010
United Entertainment Group June 2009 - July 2009
High Voltage, Energy Up! EUVA June 2008 - August 2008
Mount Sinai Hospital June 2008 - August 2008
Working Group on Girls, UNICEF NGO July 2006 - August 2006
Education
Northwestern University - Kellogg School of Management 2015 — 2017
Master of Business Administration (M.B.A.)
Columbia University in the City of New York 2007 — 2011
BA, Sociology
United Entertainment Group May 2012 - August 2012
Skills
Marketing, Communication, Social Media, Editing, Sports, Marketing Communications, Event Planning, Social Media Marketing, Microsoft Office, Microsoft Excel, Microsoft Word, Social Networking, Public Speaking, Public Relations, Facebook, Customer Service, Time Management
Education
College of Charleston 2010 — 2014
Bachelor of Arts (B.A.), Communications
Medifast, Inc October 2014 - Present
Reliable Churchill August 2012 - September 2014
Baltimore magazine / Baltimore Bride magazine November 2009 - August 2012
United Entertainment Group September 2007 - October 2009
Skills
Social Media Marketing, Advertising, Marketing, Strategic Planning, Facebook, Entertainment, New Business Development, Event Planning, PowerPoint, Brand Development, Copywriting, Social Media, Event Management, Customer Service, Public Relations, Email Marketing, Marketing Communications
Education
Cornell University - Johnson Graduate School of Management 2015 — 2017
Marketing Strategy for Business Leaders, Marketing
University of Maryland College Park 2003 — 2007
BA, Communication
Park School of Baltimore 1994 — 2003
Melrose&Park LLC January 2013 - Present
Lockerz, Inc. February 2012 - January 2013
N/A February 2012 - January 2013
Karmaloop.com July 2011 - February 2012
United Entertainment Group April 2010 - August 2010
United Talent Agency May 2008 - August 2008
Skills
Wordpress, Photoshop, Word, PowerPoint, Excel, Social Media Marketing, Social Media, Blog Marketing, YouTube, Final Cut Pro, Google Analytics, Strategic Planning, Social Media Measurement, Sales, Digital Marketing, E-commerce, Management, Public Relations, WordPress
Education
University of Michigan 2007 — 2011
BA, Screen Arts and Cultures/ Communications
University Musical Voice Training
Bachelor of Arts
Shorewood High school
Shorewood High school
United Entertainment Group February 2013 - Present
Barneys New York November 2010 - February 2013
FHI Heat, Inc. 2008 - 2008
Education
University of Rhode Island 2006 — 2010
Bachelor of Science, Textile Business Marketing
Casting September 2014 - Present
United Entertainment Group April 2011 - September 2014
Calleri Casting June 2006 - December 2010
Skills
Entertainment, Film, Theatre, Marketing Strategy, Television
Education
Fordham University 2001 — 2005
Bachelor of Science (B.S.)
The Bishop's School
Macy's November 2013 - Present
Pinkberry Ventures, Inc September 2013 - Present
Ron's Aqua Massage November 2012 - April 2013
Things Remembered October 2011 - February 2013
United Entertainment Group January 2010 - September 2012
Minnesota State University Moorhead January 2009 - September 2009
Minnesota State University Moorhead October 2007 - December 2007
Cherry Republic November 2005 - December 2005
Six Flags Great America June 2004 - August 2004
Skills
Customer Service, Customer Satisfaction, Cashiering, Retail, Retail Sales, Sales, Cash Handeling, Store Management, Merchandising, Visual Merchandising, Inventory Management, Time Management, Microsoft Office, Microsoft Excel, PowerPoint, Microsoft Word, Social Media, General Office Skills
Education
Minnesota State University, Moorhead 2006 — 2009
Art/Art Studies, General
United Entertainment Group June 2014 - Present
Fleishman-Hillard January 2013 - June 2014
MATTER, Edelman Sports and Entertainment December 2009 - December 2012
Davie Brown Entertainment June 2009 - December 2009
Davie Brown Entertainment March 2007 - December 2009
5W Public Relations March 2006 - April 2007
PMK*BNC 2001 - 2006
Skills
Entertainment, Digital Media, Integrated Marketing, Media Relations, Public Relations, Sponsorship, Television, Press Releases, New Media, Publicity, Product Placement, Marketing Communications, Facebook, Strategic Communications, Social Networking, Strategic Partnerships, Blogging, Project Management, Team Management, Corporate Communications, Content Strategy, Strategy
Education
University of Southern California 1998 — 2002
BA, Broadcast Journalism
University of Southern California 1998 — 2002
B.A., Broadcast Journalism
Fremont Christian School
United Entertainment Group January 2008 - Present
The Kogod School of Business at American University 2014 - Present
New York University (Clive Davis School of Music) 2009 - Present
Acme Content Co. 2007 - 2008
Grey Group (Alliance Agency) 2000 - 2007
Grey Group 1998 - 2000
Skills
Branded Entertainment, Entertainment, New Media, Interactive Marketing, Sponsorship, Social Media Marketing, Digital Marketing, Marketing Strategy, Advertising, Social Media, Digital Media, Film, Television, Integrated Marketing, Marketing
Education
American University 1993 — 1997
BS, Business Administration - Marketing
United Entertainment Group April 2010 - Present
Red Hour June 2009 - September 2010
United Talent Agency March 2008 - May 2009
Skills
Social Media, Facebook, New Media, Advertising, Content Strategy, Restaurants, Beauty, Fashion, Fashion History, Fashion Jewelry, Blog Marketing, Event Management, Sponsorship, Entertainment, Social Media Marketing, Celebrity, Celebrity Management, Celebrity Outreach, Branding & Identity, Endorsements, Talent Management, Marketing Management
Education
California State University-Long Beach 2003 — 2007
Bachelor of Science (BS), Business with an emphasis in Marketing
Scoop NYC September 2015 - Present
Behrman Communications December 2014 - June 2015
Bloomingdale's January 2014 - December 2014
Bloomingdale's October 2013 - January 2014
Joey Showroom August 2013 - October 2013
Showroom Seven May 2013 - August 2013
United Entertainment Group June 2012 - August 2012
Rio PR May 2012 - August 2012
Quintessentially Group June 2011 - August 2011
Skills
Event Planning, Marketing, iMovie, Public Relations, Photoshop, Microsoft Excel, Drawing, Digital Photography, Fashion Jewelry, Social Media, PowerPoint, Social Networking, Press Releases, Leadership, Facebook, Photography, Fashion, Brand Development, Microsoft Office, Microsoft Word, Twitter, Social Media Marketing, Editing, Sales, Communication, Research
Education
Touro College 2015 — 2017
Master of Business Administration (MBA)
Muhlenberg College 2010 — 2013
Bachelor of Arts, Media and Communication
Millburn High School 2005 — 2009
Regular/General High School/Secondary Diploma Program
United Entertainment Group January 1995 - January 2013
HK Benjamin February 1990 - February 1995
Skills
Real Estate, Management, Selling, Negotiation, Real Estate Development, Nonprofits, Sales
Education
Queens College
BS, Computer Science
chasan Sofer
FlynnPictureCo. October 2014 - Present
United Talent Agency March 2014 - October 2014
5 Weight Productions September 2013 - March 2014
Mandalay Sports Media January 2013 - February 2013
DIRECTV Redzone Channel September 2011 - December 2012
United Entertainment Group June 2012 - August 2012
Anschutz Entertainment Group June 2011 - August 2011
Irish Dreamtime January 2011 - June 2011
Skills
Social Media, Social Media Marketing, PowerPoint, Microsoft Office, Editing, Microsoft Excel, Microsoft Word, Research, Event Planning, Final Cut Pro, Public Speaking, Script Coverage, Entrepreneurship
Education
University of Southern California 2009 — 2013
Bachelor of Science, Business Administration with Cinematic Arts Emphasis