William Esty
Industry: Executive
DescriptionWilliam Cole Esty was an American advertising executive and founder of William Esty Co. After working at J. Walter Thompson starting in 1925, he started his own agency in 1932, with R.J. Reynolds Tobacco Company as his first client. His wife was performer and patron Alice Swanson Esty. Born: March 6, 1895 Died: January 1954
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William Esty Employees
Zamora Group June 2008 - Present
Presentations Plus 2004 - 2006
Grey Worldwide 2000 - 2001
Jordan, McGrath, Case & Taylor 1991 - 1996
William Esty 1972 - 1985
Skills
Creative Direction, Logos, Advertising, Marketing Strategy, Graphic Design, Brand Development, Creative Development, Corporate Identity, Brochures, Adobe Creative Suite, Direct Mail, Packaging, Retail, InDesign, Copywriting, Concept Development, Photography, Layout, Promotions, Art Direction, Photoshop, Typography, Posters, Graphics, Logo Design
Education
school of visual arts 1965 — 1969
yes, Advertising / Marketing
AIGA 1966 — 1967
School of Industrial Arts
FurryTaleGraphics September 1993 - Present
Sweeny & Partners Marketing January 1989 - August 1993
DMB&B October 1984 - January 1988
William Esty February 1982 - October 1984
Skills
Logo Design, Layout, Illustration, Brochures, Flyers, Art, Graphic Design, Art Direction, Design, Graphics
Education
Maine College of Art 2009 — 2010
Computer Graphics
Pratt Institute 1979 — 1983
Illustration/Graphic Design, Illustration
Hey, January 2009 - Present
DDB Seattle June 2002 - July 2008
FCB Global 1999 - 2002
McKinney 1996 - 1999
Wells Rich Greene 1988 - 1995
William Esty 1984 - 1988
Skills
Creative Strategy, Marketing, Brand Management, Advertising, Integrated Marketing, Digital Strategy, Creative Direction, Digital Marketing, Interactive Marketing, Interactive Advertising, Brand Development, Digital Media, Copywriting, Branding & Identity, Art Direction, Online Advertising, Social Media, Concept Development, Social Media Marketing, Mobile Marketing, Corporate Branding, Marketing Communications, Marketing Strategy, Management, Classical Ballet
Education
Bucknell University 1978 — 1982
BA, Economics, Art
Global Problem Solvers, Ltd. 2010 - Present
Children's Specialized Hospital Foundation 2008 - Present
The Dentsu Network 2012 - 2014
BASF Corporation 2006 - 2010
Dentsu 2004 - 2006
Oasis Advertising 1993 - 2004
OMON Advertising 1990 - 1993
Ketchum Advertising 1989 - 1990
William Esty 1982 - 1989
Hartford Hellions 1980 - 1981
Skills
Marketing Communications, Advertising, Marketing, Start-ups, Team Building, Corporate Branding, Branding & Identity, Advertising Agency, Matrix Management, Marketing Strategy, Creative Strategy, Digital Strategy, Strategic Communications, Public Relations, Corporate Communications, B2B, Leadership, Entrepreneurship, Strategic Planning, Management, Creative Direction, Internal Communications, Product Development, Brand Architecture, Online Marketing, Brand Development, Social Media Marketing, Digital Marketing, Strategic Partnerships, Media Relations, Market Research, Online Advertising, Direct Marketing, Social Media, Digital Media, Direct Mail, Marketing Management, Media Planning
Education
Trinity College-Hartford 1978 — 1980
M.A., American Studies
Trinity College-Hartford 1974 — 1978
B.A., English
Livingston High School 1971 — 1974
Houlihan Lawrence October 1993 - Present
Marschalk 1980 - 1990
William Esty 1976 - 1980
Skills
Sellers, First Time Home Buyers, Relocation, Buyer Representation, Condos, Single Family Homes, New Home Sales, Listings, ABR, Real Estate, Luxury, Referrals, Investment Properties, Townhomes
Education
Boston College 1974 — 1976
BS, Marketing
Saint John's University 1972 — 1974
Marketing
Faith Popcorn's BrainReserve May 2008 - Present
Gotham Incorporated October 1994 - April 2008
Berenter Greenhouse & Webster 1985 - 1994
William Esty 1984 - 1985
Skills
Integrated Marketing, Brand Architecture, Creative Strategy, Digital Strategy, Customer Insight, Advertising, Brand Development, Interactive Marketing, Digital Marketing, Marketing, Creative Direction, Marketing Communications, Online Advertising, Brand Management, Strategy, Social Media Marketing, Market Research, Content Strategy, Digital Media, Mobile Marketing, Marketing Research, Marketing Strategy, Direct Marketing, Relationship Marketing, Copywriting, Online Marketing, Strategic Partnerships, New Media, Analytics, Competitive Analysis, E-commerce, Product Marketing, Concept Development, Positioning, B2B Marketing, Consumer Behaviour, Segmentation, Branding & Identity, Corporate Branding, Brand Awareness, Email Marketing, User Experience, Content Management, Social Media, Brand Equity, Blogging, Media Planning, Social Networking, Press Releases, Global Marketing
Education
Bloomfield College
BA, English
PureImpact Marketing Communications September 2008 - Present
Shaw & Todd May 2005 - December 2014
The Lunar Group, Inc. December 1990 - April 2005
Poppe Tyson 1987 - 1990
William Esty 1986 - 1987
Margeotes Fertitta & Weiss, New York, NY 1983 - 1986
Dancer Fitzgerald Sample 1979 - 1985
Skills
Marketing Communications, Integrated Marketing, Advertising, Sales, Interactive Advertising, Business Strategy, B2B, Marketing Research, B2B Marketing, Art Direction, Marketing, Publishing, Management, Brochures, Email Marketing, Creative Direction, Direct Marketing, Direct Mail, Online Marketing, Corporate Branding, Digital Marketing, Brand Development, Marketing Strategy, Graphic Design, Online Advertising, Brand Management, Strategy, Social Media, Interactive Marketing, Copywriting, Digital Strategy, Outdoor Advertising, Concept Development, Relationship Marketing, Social Media Marketing, E-commerce, Corporate Identity, Digital Media, Website Development, Strategic Partnerships, Creative Strategy, Brand Architecture, SEO, Packaging, SEM, Content Strategy, Logo Design, Public Relations, Mobile Marketing, Lead Generation
Education
Temple University 1975 — 1979
The Richards Group 1995 - Present
HDM/Lord Dentsu 1989 - 1995
Ammirati & Puris 1987 - 1990
Lintas 1985 - 1987
Wells, Rich, Greene 1985 - 1987
Grey Advertising 1981 - 1985
William Esty 1979 - 1981
Skills
Creative Strategy, Advertising, Interactive Marketing, Digital Strategy, Creative Direction, Digital Marketing, Interactive Advertising, Marketing Strategy, Marketing Communications, Brand Architecture, Social Media Marketing, Outdoor Advertising, Online Advertising, Media Planning, Integrated Marketing, Relationship Marketing, Brand Development, Brand Management, Direct Mail, Media Buying, Brand Awareness, Customer Insight, Corporate Branding, Digital Media, Direct Marketing
Education
Lehigh University - College of Business and Economics 1974 — 1978
Bachelor of Science (B.S.), Business
SAUERPOWER 2004 - Present
Greenstone Roberts 1997 - 2003
Lawrence, Charles, Free & Lawson 1987 - 1996
William Esty 1973 - 1986
McCann Erickson 1965 - 1973
Education
Syracuse University 1963 — 1964
Master's, Communications
Queens College of the City University of NY 1958 — 1962
BA, Communications
tonyjaffe.com September 2005 - Present
MARC USA September 1991 - August 2005
William Esty 1972 - 1986
Dancer-Fitzgerald-Sample, Inc. 1965 - 1970
Skills
Musician, User Experience, Marketing Communications, Typography, TV, web sites, direct..., Brand Development, Brand Management, Integrated Marketing, Marketing, Interactive Marketing, Online Advertising, Art Direction, Branding, Interactive Advertising, Content Strategy, Media Planning, Online Marketing, Copywriting, Advertising, Branding & Identity, Branding
Education
Brown University
Bachelor of Arts (BA), English Literature
Columbia University in the City of New York
Post graduate study, Copywriting