William Esty Company
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William Esty Company Employees
U.S. Census Bureau 2009 - 2010
The Nielsen Company (formerly VNU) August 2000 - March 2008
Nielsen Business Media 2000 - 2008
Nielsen, formally VNU 2000 - 2008
Nielsen 2000 - 2008
Brant Publications, Inc. February 1994 - August 2000
Arnell Group February 1993 - December 1993
Geer, DuBois July 1984 - March 1992
William Esty Company January 1983 - July 1984
Skills
Forecasting, Business Process..., Customer Service, Project Management, Outsourcing, Analysis, Leadership, Process Improvement, Budgets, Accounts Payable, Accounts Receivable, Invoicing, Finance, Strategic Planning, Strategy, Advertising, Mergers, Financial Reporting, Financial Analysis, Access
Education
Queens College
Indelible Planet October 2014 - Present
JLS Magic LLC, dba Magic Mountain Ski Area June 2011 - September 2014
Cobalt Creative LLC October 2008 - December 2013
Synch'd LLC July 2009 - November 2009
BuyYourFriendADrink.com August 2007 - March 2009
Looney Advertising January 2004 - August 2007
Gemini Voice Solutions & PhoneFree.com September 1999 - December 2003
Bozell Worldwide October 1987 - August 1999
William Esty Company December 1981 - October 1987
Skills
Start-ups, Integrated Marketing, Brand Architecture, Brand Implementation, Market Planning, Strategy, Advertising, Creative Direction, Creative Strategy, Digital Strategy, Digital Marketing, Social Media Marketing, Marketing Communications, Digital Media, Entrepreneurship, Product Marketing, Mobile Marketing, Interactive Marketing, Interactive Advertising, Online Advertising, Marketing Strategy, Brand Development, Marketing, Leadership, E-commerce, Strategic Communications, Product Development, Management, Strategic Partnerships, Direct Marketing, Online Marketing, Brand Management
Education
Dartmouth College 1977 — 1981
BA Cum Laude, History
The Halo Group July 2013 - Present
Media Storm December 2012 - July 2013
Zenith Media August 2011 - September 2012
MEC September 2010 - August 2011
OMD April 2002 - August 2010
BBDO New York August 1987 - April 2002
William Esty Company January 1983 - August 1987
Skills
Integrated Marketing, Digital Strategy, Media Planning, Digital Media, Digital Marketing, Advertising, Media Strategy, Media Buying, Interactive Marketing, Online Advertising, Mobile Marketing, Integrated Media, Strategic Communications, Interactive Advertising, Strategic Planning, comScore, Customer Insight, Outdoor Advertising, Social Media, Television, Traditional Media, Analytics, Web Analytics, DoubleClick, Lead Generation, Rich Media, Media Research, B2B, Communications Planning, Google Analytics, Google Adwords, Sponsorship, Social Media Marketing, New Business Development, Advertising Sales, Strategy, Brand Management, Creative Direction, Competitive Analysis, Content Strategy, Mobile Advertising, New Media, Mobile Devices, Marketing, Brand Development, Creative Strategy, SEM, Relationship Marketing, Direct Marketing, Online Marketing
Education
Fordham University 1977 — 1981
Bacholr of Arts, Communications
Leo Burnett November 2012 - Present
Leo Burnett 2000 - Present
Leo Burnett USA, New York, NY and Chicago, IL 1988 - 2000
William Esty Company 1977 - 1987
Skills
Television, Post Production, Commercials, Producing, Advertising, Digital Media, Video Production, Broadcast, Online Advertising, Marketing Communications
Education
Point Park University
Bachelor of Arts
Think It 1997 - Present
St Lawrence University 1982 - Present
Cuttyhunk Historical Society 2008 - Present
Old Post Road Area Association 2008 - 2011
Roger Sherman PTA 2005 - 2007
The Pampered Chef January 2000 - December 2006
St Lawrence Alumni Council 2000 - 2006
Grey Advertising 1985 - 1997
William Esty Company July 1983 - November 1985
Skills
Marketing Strategy, Marketing Communications, Non-profits, Public Relations, Integrated Marketing, Social Media Marketing, Advertising, Copywriting, Consensus Building, Content Management, Fiscally Responsible, Staff Development, Blogging, Problem Solving, Strategic Planning, Operations Management, Sales, Customer Service, Editing, Marketing, Social Media, Project Management, Product Development, Recruiting, Team Building, Microsoft Office, Nonprofits, Community Outreach, Website Development, Brand Development, Leadership, Facebook
Education
Saint Lawrence University 1979 — 1982
BA, Multifield
Life Time Fitness Media and Events October 2012 - Present
Time Inc. August 2009 - October 2012
Traffic Builders November 2008 - August 2009
Meredith Corporation December 2004 - November 2008
Reader's Digest February 1999 - December 2004
Petersen Publishing 1988 - 1999
William Esty Company 1980 - 1984
Skills
Integrated Marketing, Digital Media, Magazines, Advertising, Publishing, Integrated Media, Marketing Strategy, Online Advertising, Media Planning, Digital Marketing, Digital Strategy, Social Media Marketing, Marketing Communications, Social Media, Interactive Marketing, Strategic Partnerships, New Media, Media Buying, Analytics, Marketing, Advertising Sales, Sales, Mobile Marketing, Email Marketing, Sponsorship, Direct Mail, Direct Marketing, Brand Development, Online Marketing, Content Strategy, Lead Generation, Brand Management, Mobile Advertising
Education
State University of New York College at Oneonta 1976 — 1979
Bachelor of Arts (B.A.), Speech Communication and Rhetoric
Rollins College 1975 — 1976
Speech
The Reflectory September 1970 - Present
WILLIAM ESTY COMPANY June 1960 - June 1970
Skills
Creative Concept..., Product Development, Social Media, Marketing, Advertising, Marketing Strategy, New Business Development, Direct Marketing, Coaching, Account Management, Marketing Communications, Team Leadership, B2B, Social Media Marketing, Customer Service, Team Building, Strategic Planning, Public Speaking, Public Relations, Sales, Email Marketing, Leadership, Online Advertising, Event Management, Entrepreneurship, Social Networking, Fundraising, Small Business, Lead Generation, Online Marketing, Brand Management, Project Planning, Sales Management, Project Management, Salesforce.com, Marketing Management, Integrated Marketing, SEO, Corporate Gifts, Product Marketing, Facebook, Market Planning, Budgets, Training, Negotiation, Program Management, Brand Development, Business Development, Nonprofits, Newsletters
Education
NEW YORK UNIVERSITY GRADUATE SCHOOL OF BUSINESS 1956 — 1958
MBA, MARKETING, INTERNATIONAL FINANCE
Fordham University - Graduate School of Business Administration 1948 — 1952
Business Administration and Management, General
Independent Contractor May 2011 - Present
Turner Broadcasting April 2010 - May 2011
Turner Broadcasting October 2005 - April 2010
Turner Broadcasting April 2000 - October 2005
JWT May 1997 - April 2000
McCann Erickson August 1995 - May 1997
JWT May 1990 - August 1995
McCann Erickson April 1984 - May 1990
William Esty Company February 1981 - April 1984
Skills
Audience, Product Management, Analysis, Digital Media, Strategy, Strategic Planning, Web Analytics, Product Launch, Advertising, Customer Insight, Marketing Strategy, Brand Architecture, Mergers & Acquisitions, Brand Management, Management, Product Development, New Media, Business Planning, Digital Strategy, Market Research, Marketing Research, Business Strategy, Advertising Research, Strategic Partnerships, Data Analysis, Content Strategy, CRM, Integrated Marketing, Integration, Strategic Communications, Broadcast
Education
Connecticut College 1976 — 1978
MA, Psychology
Stony Brook University 1972 — 1976
BA, Psychology, Political Science
Cynthia Rishko January 1984 - Present
National Technology Transfer 2003 - 2008
Grey Advertising 1985 - 2002
William Esty Company 1980 - 1985
Skills
Product Development, Advertising, Marketing, Marketing Strategy, Marketing Communications, Graphic Design, Direct Mail, Art Direction, SEO, Email Marketing, Direct Marketing, Integrated Marketing, Creative Direction, Brand Development, Television, Photography, Image Manipulation, Graphics, Creative Strategy, Online Marketing, Corporate Branding, Branding & Identity, Corporate Identity, Mac, Social Media Marketing, Layout, Brochures
Education
Syracuse University 1974 — 1977
Harrison and Star April 2015 - Present
FCB September 2002 - April 2015
Draftfcb NY 2002 - July 2010
Ammirati & Puris 1994 - 2001
Backer Spielvogel Bates 1988 - 1994
Thomas J Lipton May 1987 - February 1988
American Consulting Corporation March 1984 - May 1987
William Esty Company September 1982 - February 1984
Skills
Customer Insight, Integrated Marketing, Creative Strategy, Marketing Strategy, Digital Strategy, Social Media Measurement, CRM, Brand Management, Strategy, Advertising
Education
Fordham Gabelli School of Business 1985 — 1988
MBA
Fordham University 1978 — 1982
BS, Marketing & Management
MindShare March 1999 - Present
Bates Worldwide 1985 - 1999
Kornhauser and Calene 1984 - 1985
William Esty Company 1981 - 1984
Skills
Digital Strategy, Integrated Marketing, Media Buying, Media Planning, Media Strategy, Digital Media, Advertising, Online Advertising, Digital Marketing, Interactive Marketing, Mobile Advertising, Mobile Marketing, comScore, Outdoor Advertising, Social Media Marketing
Education
Queens College
WFMY News 2 1974 - Present
Home January 2015 - 2015
Home December 2014 - 2015
William Esty Company May 1969 - October 1974
Skills
Advertising, Digital Media, Broadcast, Social Media Marketing, Social Media, Media Relations, Online Advertising, Television, Radio, Digital Marketing, Public Relations, Marketing Strategy, Marketing, Marketing Communications, Integrated Marketing
Education
North Carolina Central University
Business Administration