General Motors Planworks
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General Motors Planworks Employees
PHD Worldwide May 2013 - Present
Viacom Media Networks September 2011 - January 2013
The Nielsen Company June 2006 - September 2011
AT&T April 2005 - May 2006
Carson Pirie Scott July 2003 - July 2005
General Motors Planworks October 2002 - December 2002
Serafin & Associates August 2001 - December 2001
Brookfield Zoo May 2001 - September 2001
Skills
Market Research, Marketing Research, Research, Nielsen, Analytics, Media Research, MRI, Microsoft Excel, Microsoft Word, SPSS, Lake 5 Media, Star Media, Mintel, Forrester, USA Touchpoints, PowerPoint, Trendrr, Radian6, Nexis, NPower, AdViews, Audience Watch, Outlook, Galaxy Explorer, Facebook Page Insights, Video Census, Data Fusion, Cross-Platform, Data Harmonization, Brand Tracker, AdRelevance, Clear Decisions, Marketbreaks, Google Analytics, Arianna, QuickViews, CreativeViews, MediaView, Netview, Campaign RF, Web RF, Optimax, Sample Statistics..., Photoshop, IBYSIS, PrintViews, Advertising, Digital Media, Cross-platform..., Lexis
Education
University of Illinois at Chicago 1998 — 2003
Bachelors of Arts, Communications & Sociology
Twitter April 2015 - Present
Time Inc. May 2014 - March 2015
Microsoft January 2013 - May 2014
Microsoft November 2010 - January 2013
Microsoft July 2008 - October 2010
Microsoft December 2007 - June 2008
Microsoft January 2006 - December 2007
The Counter Intelligence Group January 2000 - August 2007
General Motors Planworks April 2000 - April 2005
Movement – Detroit’s Electronic Music Festival January 2003 - June 2004
Education
Michigan State University 1995 — 1999
Bachelor of Arts (BA), Marketing
Blue Cross Blue Shield of Michigan January 2013 - Present
St. John Providence Health System October 2006 - January 2013
The Auto Club Group April 2005 - October 2006
General Motors-Planworks December 2002 - April 2005
Campbell-Ewald April 2001 - December 2002
Skills
Healthcare, Strategic Planning, Business Strategy, Marketing Strategy, Competitive Analysis, Customer Retention, Advertising, Media Planning, Project Management, Market Research, Direct Mail, Media Buying, Certificate of Need, Healthcare Policy, Business Planning, Customer Insight, Customer Research, Public Speaking, Health Care Reform, Health Policy, Healthcare Management, Hospitals, Leadership, Marketing
Education
Oakland University 1999 — 2002
MBA, Marketing
Oakland University 1994 — 1998
BA, Psychology
De LaSalle
Under Armour January 2015 - Present
Global Dockers Brand at Levi Strauss & Co. April 2013 - December 2014
Under Armour September 2008 - March 2013
Target Corporation July 2006 - September 2008
General Motors Planworks 2003 - 2006
GAP Inc. 2000 - 2003
Skills
Integrated Marketing, Advertising, Social Media Marketing, Digital Marketing, Brand Management, Marketing Strategy, Social Media, Sponsorship, Media Planning, Marketing Communications, Customer Insight, Marketing, Digital Media, Retail, Marketing Research, Product Marketing, Cross-functional Team..., Strategy, New Media, Leadership, Apparel, Direct Marketing, Creative Direction, Strategic Partnerships, Merchandising, Marketing Management, Online Marketing, Online Advertising, Footwear, Brand Development, Market Research, Competitive Analysis, Segmentation, Mobile Marketing, Email Marketing, Sports Marketing, E-commerce, Brand Awareness, Digital Strategy, Market Planning, Relationship Marketing, Interactive Marketing, Multi-channel Marketing, Analytics, Corporate Branding, Media Buying, Management, Strategic Planning, Event Planning
Education
Howard University 1995 — 1999
B.B.A., Business Concentration: Marketing
Howard University
Bachelor of Business Administration (B.B.A.), Business, Management, Marketing, and Related Support Services
Hartman & Tyner, Inc. January 2015 - Present
The Cheesecake Factory June 2007 - May 2014
CBS 58 Milwaukee June 2007 - September 2007
General Motors Planworks May 2006 - August 2006
Skills
Event Planning, Marketing, Advertising, Social Media, Public Relations, Social Networking, Social Media Marketing, Microsoft Office, Facebook, Public Speaking
Education
Marquette University 2003 — 2007
Bachelor of Arts (B.A.), Communication and Media Studies
Pro Outdoor Services September 2010 - Present
ReachLocal January 2008 - August 2013
Media That Deelivers, Inc. January 2007 - January 2008
General Motors Planworks 2005 - 2007
Skills
Digital Strategy, Web Marketing, SEM, PPC, Google Adwords, Online Advertising, Search Advertising, Digital Marketing, Mobile Marketing, SEO, Google Analytics, Online Marketing, Lead Generation, Advertising Sales, Display Advertising, Web Analytics, Social Media Marketing, Digital Media, Online Reputation..., Local Search, Integrated Marketing, Mobile Advertising
Education
Ferris State University 2001 — 2005
BS, Advertising
Bellator MMA February 2009 - August 2014
MindShare Team Detroit September 2008 - January 2009
Starcom MediaVest Group - GM March 2007 - September 2008
General Motors Planworks October 2005 - March 2007
General Motors Planworks October 2003 - October 2005
Skills
Media Planning, Event Planning, Marketing, Television, Leadership, Management, Blogging, Media Buying, Sponsorship, Social Media, Strategy, Competitive Analysis, Sports Marketing, Advertising, Social Media Marketing, Budgets, Marketing Communications
Education
DePaul University 1999 — 2003
Bachelor of Science, Marketing
TV One February 2015 - Present
Interactive One June 2010 - January 2015
Chicago State University August 2013 - July 2014
Starcom MediaVest Group July 2005 - June 2010
General Motors Planworks 2003 - 2005
Skills
Digital Media, Digital Strategy, Advertising, New Media, Strategy, Media Buying, Media Planning, Integrated Marketing, Social Media, Sponsorship, Digital Marketing, Social Media Marketing, Sales, Media Strategy, Magazines, Strategic Planning, Online Advertising, Advertising Sales, Mobile Marketing, Mobile Advertising, Rich Media, Email Marketing, Online Marketing, Radio, Marketing Communications, Salesforce.com, Management, Interactive Marketing, comScore, Television, DoubleClick, Brand Development, CRM
Education
Connections College (formerly Starcom Mediavest Group University)
Advertising
Roosevelt University
MS, Integrated Marketing Communications
Southern Illinois University, Carbondale
BA, Radio-TV: Media Marketing & Management
Google April 2011 - Present
Google July 2007 - May 2011
General Motors Planworks June 2002 - July 2007
General Motors Planworks June 2002 - August 2003
Skills
Digital Strategy, Digital Marketing, Online Advertising, Automotive, Mobile Marketing, Digital Media, SEM, Media Planning, Interactive Marketing, Mobile Advertising, Advertising
Education
University of Michigan 1998 — 2002
Bachelor of Arts (B.A.), Honors College, Communication Studies
General Motors Planworks Summer InternGeneral Motors2004 - 2005
General Motors 2004 - 2005
Education
DeVry University 2006 — 2007
Florida Agricultural and Mechanical University 2002 — 2006
Business Administration
Claire's Accessories February 2013 - Present
The Integer Group May 2012 - February 2013
The Integer Group September 2009 - February 2013
Carol H Williams Advertising August 2005 - September 2009
General Motors Planworks 2000 - 2005
General Motors Planworks 2000 - 2005
Leo Burnett/Starcom Worldwide 1998 - 2000
Skills
Integrated Marketing, Advertising, Relationship Marketing, Account Management, Interactive Marketing, Media Planning, Digital Marketing, Digital Strategy, Shopper Marketing, Online Advertising, Brand Management, Social Media Marketing, Brand Architecture, Brand Awareness, Event Management, Mobile Marketing, Media Strategy, Strategy, Public Relations, Creative Strategy, Brand Development
Education
University of Phoenix 2006 — 2013
Doctorate, Organizational Leadership and Management, 3.7
University of Phoenix 2003 — 2005
Master's, Organizational Management and Business
Clark Atlanta University 1994 — 1998
BA, Mass Communication/Media Studies