The Path to Purchase Institute
Industry: Company
DescriptionFounded: 2003
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The Path to Purchase Institute Employees
22nd Century Media LLC June 2015 - Present
22nd Century Media LLC September 2014 - June 2015
22nd Century Media LLC December 2013 - June 2015
The Path to Purchase Institute March 2013 - December 2013
ScreenPicks.com October 2012 - March 2013
Daily Southtown May 2012 - October 2012
Loyola University Chicago's Annual Fund Phonathon October 2011 - May 2012
The Abraham Lincoln Presidential Library and Museum June 2011 - July 2011
U.S. House of Representatives May 2010 - July 2010
Northwestern University June 2009 - August 2009
Skills
Writing, Editing, Reporting & Analysis, Investigative Reporting, Research, Communication, Public Speaking, Microsoft Office, Multi Tasking, Organizational Behavior, Copywriting, Journalism, Editorial, Social Media, Newspapers, Copy Editing, Creative Writing, Proofreading
Education
Loyola University of Chicago 2009 — 2012
Bachelor of Arts (B.A.), Journalism and History
Mother McAuley Liberal Arts High School 2005 — 2009
The Path to Purchase Institute March 2014 - Present
Guerrero Howe Custom Media August 2012 - March 2014
Guerrero Howe Custom Media May 2011 - August 2012
Suburban Life Publications March 2010 - April 2011
Pearson Education October 2009 - February 2010
Reno Gazette-Journal November 2007 - November 2008
Chicago Sun-Times May 2007 - August 2007
Skills
Copy Editing, Ap Style, Journalism, Editing, Proofreading, Editorial, Magazines, Feature Articles, Publishing, Blogging, Publications, Storytelling, News Writing, Newspaper, InCopy, Copywriting, Press Releases, Newsletters, Freelance Writing, Fact-checking, Content Management, Twitter, Speech Writing, Social Media, Political Reporting, Strategic Communications, Social Networking, QuarkXPress, InDesign, Facebook, Audacity, Headline Writing, Web Editing, Beat Reporting, Subbing, Media Relations, Multimedia, Wordpress, Newspaper Design, Content Development, Chicago Manual, Custom Publishing, Associated Press style, Community Journalism, Public Relations, Computer-assisted..., Writing, Subediting, Investigative Reporting, Online Journalism
Education
University of Illinois at Urbana-Champaign 2003 — 2007
Bachelor's degree, Journalism
Theory House, The Agency Built for Retail January 2013 - Present
The Path to Purchase Institute October 2013 - Present
birdsong gregory August 2001 - December 2012
Mediaplex September 2000 - January 2001
Sutton Javelin Communications May 1997 - May 2000
Lyerly Agency 1993 - 1997
Skills
Advertising, Product Promotion, Branding & Identity, Loyalty Marketing, Shopper Marketing, Web Design, Strategy, Strategic Partnerships, Brand Management, Integrated Marketing, Direct Marketing, Brand Development, Product Marketing, Marketing Strategy, Social Media Marketing, Creative Direction, Marketing, Competitive Analysis, Sales, Email Marketing, Retail, Digital Marketing, Marketing Communications, Corporate Branding, Direct Mail, Mobile Marketing, Relationship Marketing, Market Planning, Customer Insight, Interactive Marketing, Digital Strategy, Media Planning, Marketing Research, Brand Architecture, B2B Marketing, Brand Awareness, Creative Strategy, Multi-channel Marketing, Marketing Management, SEM, Trade Shows, Online Marketing, Online Advertising, Lead Generation, Media Buying, Web Marketing
Education
Rutgers, The State University of New Jersey-New Brunswick 1983 — 1987
Bachelor of Science (B.S.), Marketing
The Path to Purchase Institute January 1988 - Present
Hoyt Publishing January 1988 - October 2008
Dun & Bradstreet January 1985 - January 1988
Cahners Publishing January 1982 - January 1985
Skills
Napping, Whistling, Advertising, Retail, Publishing, Shopper Marketing, Entrepreneurship, Marketing, Marketing Strategy, B2B, Leadership, Trade Shows, Sales Management, Strategy, Product Marketing, Brand Management, Brand Development, Creative Direction, Merchandising, New Business Development, Integrated Marketing, Management, Sales, Digital Marketing, Direct Marketing, Marketing Communications, Marketing Management, Competitive Analysis, Digital Media, Email Marketing, Social Media Marketing, Analytics, Customer Insight, Advertising Sales
Education
Boston College 1977 — 1981
BA, English
Loyola Academy 1973 — 1977
The Advisory Board Company August 2014 - Present
The Path to Purchase Institute July 2013 - July 2014
The Chicago Bureau March 2013 - July 2013
The Washington Times June 2012 - August 2012
The Indianapolis Star January 2012 - March 2012
The Beacon Newspaper Group June 2011 - September 2011
GMH Enterprises June 2011 - September 2011
Skills
Photoshop, Final Cut Express, InDesign, ActionScript, Audacity, SoundSlides Plus, PowerPoint, Excel, Mac OS X, Windows, Content Management, Spanish, Wordpress, Tumblr, Facebook, Twitter, Basic HTML, Listserv Management, WordPress, Editorial, Storytelling, OS X, Soundslides Plus, Microsoft Excel, Social Media, Editing, Blogging
Education
Northwestern University 2009 — 2013
BS, Journalism, Spanish
St. Andrew's Episcopal School 2005 — 2009
The Path To Purchase Institute August 2007 - Present
Information Resources, Inc 2005 - August 2007
Mosaic-InfoForce October 2001 - April 2005
Encirq Corporation October 1999 - October 2001
IRI July 1991 - October 1999
Majers / A. C. Nielsen 1984 - 1991
Colgate Palmolive February 1940 - October 1984
Skills
Consumer Insight, Customer Insight, Consumer Products, Shopper Marketing, Retail, Competitive Analysis, Product Marketing, Market Research, Digital Marketing, Competitive Intelligence, Marketing, Food & Beverage, Segmentation, Business Analytics, CPG Industry, Analytics, Target Marketing, Golf, Digital Shopper..., "Goombah" look, Italian restuarants, SF Giants Fan, Marketing Strategy, Strategy, FMCG, Business Development, Start-ups, B2B, Integrated Marketing, Leadership, Digital Media, Marketing Research, Advertising, Marketing Communications, Brand Development, Strategic Partnerships, Sales, Digital Strategy, Pricing Strategy, Marketing Management, Account Management, Business Planning, Forecasting, B2B Marketing, Management, Mobile Marketing, Brand Management, Email Marketing, Market Analysis
Education
University of Arizona 1968 — 1973
BSBA
The Path to Purchase Institute February 2010 - Present
Reed Business Information December 2006 - January 2010
Hoyt Publishing 2001 - 2006
Putman Media 1998 - 2001
Skills
Trade Shows, Advertising Sales, Consultative Selling, New Business Development, Advertising, Sales Operations, Selling, Direct Marketing, B2B, Sales, Lead Generation, Marketing Strategy, Online Advertising, Integrated Marketing, Marketing Communications, Digital Marketing
Education
University of Iowa 1976 — 1980
BBA, Marketing
The Path to Purchase Institute October 2014 - Present
The Path to Purchase Institute October 2013 - October 2014
Market Track July 2013 - September 2013
Market Track March 2012 - July 2013
Nordstrom June 2011 - August 2011
Skills
Merchandising, Cold Calling Experience, Lead Generation, Cold Calling, Sales, Customer Service, Social Media, Retail, Advertising, Market Research, Marketing, Analysis, Account Management, Pricing
Education
Purdue University 2007 — 2011
Bachelor of Science, Selling and Sales Management, Minors in Economics, Organizational Leadership & Supervision
ChannelIQ June 2015 - Present
The Path to Purchase Institute April 2013 - June 2015
Market Track July 2002 - April 2013
Market Track July 1999 - June 2002
Market Track July 1995 - June 1999
Skills
Strategic Partnerships, Strategy, Cross-functional Team..., Customer Insight, Retail, Shopper Marketing, Management, Digital Marketing, Advertising, E-commerce, Segmentation, Marketing Research, Analysis, Market Research, Business Development, Marketing, Competitive Analysis, Sales, Analytics, Market Analysis, Leadership, Competitive Intelligence, Integrated Marketing, CRM, Marketing Strategy, Consumer Products
Education
Northwestern University 1991 — 1995
Bachelor’s Degree, History, Sociology
The Path to Purchase Institute August 2014 - Present
Path to Purchase Institute March 2010 - August 2014
Self-Employed September 2009 - March 2010
Crain's Chicago Business May 2008 - August 2009
Chicago Sun Times February 2008 - May 2008
Loyola University, Chicago August 2006 - May 2008
Loyola University Chicago September 2004 - March 2008
Daily Herald May 2007 - August 2007
Mosaic Magazine August 2006 - December 2006
Skills
Editing, Social Media, Editorial, Copy Editing, Publications, Magazines, Video, Feature Articles, Storytelling, Multimedia, Photography, Publishing, Web Content, Newsletters, Blogging
Education
Loyola University Chicago 2004 — 2008
Bachelor of Arts, Communication and English
WCRT
Self; freelance journalist, feature screenwriter September 2010 - Present
The Path to Purchase Institute April 2001 - September 2010
Skills
Editing, Journalism, Film, Magazines, Publishing, Creative Direction, Storytelling, Television, Newspapers, Marketing Communications, Screenwriting, Public Relations, Publications, Writing, Freelance Writing, Copywriting
Education
Northwestern University 2010 — 2012
MFA, Writing for the Screen and Stage
Eastern Illinois University
Bachelor of Science (BS), Journalism; minor in English
The Path to Purchase Institute November 2009 - Present
BNP Media September 2007 - November 2009
Stagnito Communications 1998 - 2007
Skills
Integrated Marketing, Marketing Communications, InDesign, Advertising, Email Marketing, Digital Marketing, Digital Media, Publishing, Newsletters, Copywriting, Direct Marketing, Account Management, Strategic Planning, Graphic Design, Magazines, Direct Mail, Trade Shows, Social Media Marketing, Corporate Communications, Marketing Strategy, Brand Management, Marketing, Creative Direction, B2B, Social Media, Online Marketing, Corporate Branding, Marketing Management, Digital Strategy, Creative Strategy, Event Management
Education
University of Michigan
BA, Communications
The Path to Purchase Institute November 2013 - Present
Bauer Rock Media Group August 2012 - June 2014
Website Magazine February 2010 - July 2012
LeditB Inc. 2007 - 2010
Triumph Books 2002 - 2007
H&S Media 1998 - 2002
Newspaper Publishing 1990 - 1998
Skills
Advertising, Public Relations, Online Advertising, Social Media, SEO, Editing, Publishing, Blogging, Copy Editing, Social Media Marketing, Journalism, WordPress, Content Strategy, SEO copywriting, Email Marketing, Google Analytics, Online Marketing, Digital Strategy, Facebook, Web Content, Copywriting, Web Analytics
Education
University of Colorado at Boulder
The Path to Purchase Institute July 2014 - Present
Build-A-Bear Workshop March 2011 - June 2014
Build-A-Bear Workshop March 2005 - March 2011
Skills
Telephone Interviewing, Interviews, Retail, Coaching, Training, Sales Hiring, Sales, Hiring, Driving Results, Merchandising, Store Management, Process Scheduler, Leadership, Loss Prevention, Inventory Control, Management, Customer Service, Recruiting
Education
University of Central Florida 2004 — 2006
Master of Social Work (MSW)
Jacksonville University 2001 — 2004
Bachelor of Science (BS), Psychology