GM Mediaworks
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GM Mediaworks Employees
Briabe Mobile 2013 - 2014
Carat USA 2012 - 2013
Nissan North America, Inc. 2007 - 2011
AutoTrader.com 2005 - 2007
FOURSIGHT Creative Group 2003 - 2004
Radio One 2002 - 2003
GM Mediaworks 2000 - 2002
GM Mediaworks 1997 - 2000
Doner 1996 - 1997
Skills
Microsoft Office, Digital Strategy, Media Planning, Digital Media, Media Buying, Streaming Media, New Media, Advertising Sales, Automotive, Multimedia, Multicultural, Online Marketing, Cross-functional Team..., Online Advertising, Advertising, Market Research, Sales, Marketing, B2B, Strategy, Business Development, Integrated Marketing, PPC, Digital Marketing, Mobile Marketing, Mobile Advertising, Interactive Marketing, Social Media Marketing, Management, Marketing Communications, Marketing Strategy, Outdoor Advertising, SEO, Strategic Planning, Account Management, Radio, Salesforce.com, Social Media, Behavioral Targeting, Media Strategy, SEM
Education
University of Michigan - Stephen M. Ross School of Business 2002 — 2006
MBA
Rochester Institute of Technology
BS
Michigan State University
Palisades Media Group October 2013 - Present
Palisades Media Group April 2011 - September 2013
Starcom MediaVest Group April 2007 - March 2011
Starcom January 2005 - March 2007
GM Mediaworks March 2003 - January 2005
McCann Erickson/LCI June 1999 - March 2003
24th District Judicial Campaign January 1999 - June 1999
Tek Systems August 1998 - January 1999
Skills
Digital Media, Advertising, Digital Strategy, Integrated Marketing, Digital Marketing, Radio, Media Buying, Sponsorship, Broadcast, Media Planning, New Media, Mobile Marketing, Interactive Marketing, Outdoor Advertising, Advertising Sales, Media Strategy
Education
Louisiana State University and Agricultural and Mechanical College 1994 — 1998
B.S., Psychology
Benjamin Franklin High School 1990 — 1994
Campbell Ewald October 2013 - Present
Enlighten January 2012 - July 2013
College for Creative Studies 2011 - 2012
Doner Advertising 2005 - December 2011
GM Mediaworks 2004 - 2005
Campbell-Ewald Advertising 2000 - 2004
Beyond Interactive 1998 - 2000
Bowne Internet Solutions 1997 - 1998
Fry Multimedia 1995 - 1997
Skills
Creative Direction, Art Direction, Digital Marketing, Online Advertising, User Experience, Web Design, Adobe Creative Suite, Mobile Design, Online Marketing, Concept Development, Photoshop, Illustrator, InDesign, User Interface Design, Illustration, Digital Illustration, Interactive Creative..., Creative Strategy, Digital Strategy, Logo Design, Interactive Advertising, Integrated Marketing, Advertising, Interaction Design, Graphic Design, New Media, Layout, Information Architecture, Brand Development, Interactive Marketing, Social Media
Education
Columbus College of Art & Design 1991 — 1995
BFA, Illustration, Graphic Design, Advertising
Detroit Catholic Central 1987 — 1991
Diploma
Horizon Media June 2011 - Present
MediaVest April 2005 - June 2011
MediaEdge 2004 - 2005
GM Mediaworks 1997 - 1999
Skills
Media Planning, Advertising, Media Buying, Integrated Marketing, Digital Marketing, Digital Strategy, Digital Media, Social Media Marketing, Online Advertising, Social Media, Mobile Marketing, Marketing Communications, Broadcast, Media Strategy, New Media, Advertising Sales, Interactive Marketing, Sponsorship, Mobile Advertising, Brand Management, Television, Marketing Strategy, Marketing, Display Advertising, Social Networking, Strategy, Sports Marketing, Multi-channel Marketing, SEM, comScore, Online Marketing
Education
Regis University 1993 — 1997
Bachelor's degree, Business Administration and Management, General
Ridgewood High School 1989 — 1993
MasterCard September 2013 - Present
MasterCard July 2011 - September 2013
American Express June 2008 - July 2011
American Express March 2004 - June 2008
American Express January 2002 - March 2004
American Express June 2000 - January 2002
GM Mediaworks 1996 - 1998
SportStalker 1992 - 1995
Skills
Partnership Development, Consultative Selling, Team Leadership, B2B, Account Management, Selling, Management, Strategic Partnerships, Partnerships, Business Development, Marketing Strategy, CRM, Marketing, Contract Negotiation, Leadership, Strategy, Negotiation, Product Management
Education
Fordham University - Graduate School of Business Administration 1998 — 2000
MBA, Marketing/Communications and Media Management
Franklin & Marshall College 1986 — 1990
BA, Government
Omnicom Media Group January 2012 - Present
SJF Consulting, LLC January 2009 - Present
Mindshare May 2010 - December 2011
Speedshape February 2009 - March 2010
Outside Hub March 2008 - January 2009
PHD (Omnicom) September 2005 - March 2008
GM Mediaworks April 2005 - September 2005
General Motors July 2002 - April 2005
General Motors June 2001 - June 2002
General Motors August 1999 - May 2001
Skills
Digital Marketing, SEM, Online Advertising, Digital Strategy, Media Planning, Social Media, Analytics, Mobile Devices, Online Marketing, Digital Media, Marketing Research, Media Buying, SEO, Web Analytics, Strategy, Marketing, Google Adwords, Google Analytics, Email Marketing, Brand Management, Mobile Advertising, Lead Generation, Creative Direction, Search Advertising, Direct Marketing, E-commerce, Marketing Strategy, Marketing Management, Marketing Communications, Integrated Marketing, Competitive Analysis, Relationship Marketing, Social Media Marketing, Interactive Advertising, Mobile Marketing, Advertising, Interactive Marketing, Advertising Sales, New Business Development, Strategic Partnerships, Creative Strategy, Content Strategy, New Media, Website Development, PPC, Brand Development, Leadership, Customer Insight, Management, Outdoor Advertising
Education
Northwood University 1991 — 1995
BBA, Marketing/Advertising
Marlette High School
OMD USA October 2014 - Present
Starcom 2012 - October 2014
Starcom MediaVest Group 2008 - May 2012
GM Planworks December 2007 - June 2008
GM Planworks October 2005 - December 2007
GM Mediaworks October 2004 - September 2005
IBM 2001 - 2004
Green Advertising 2003 - 2003
Skills
Microsoft Office, DDS, Mbox, Media Buying, Advertising, Negotiation, Integrated Marketing, Radio, Television, Marketing Strategy, Broadcast, Video, Marketing, Radio Advertising, Sponsorship, Online Marketing
Education
University of Florida College of Journalism and Communications 2000 — 2004
B.S., Advertising
The Company of Others (Formerly FKM) May 2012 - Present
United Marketing Communications July 2011 - May 2012
Southwest Media Group May 2006 - June 2011
Square One Advertising June 2007 - April 2008
GM Mediaworks February 2004 - September 2005
Dr Pepper Bottling Company of Texas July 1999 - January 2004
J. Walter Thompson October 1996 - June 1999
Skills
Television
Education
Texas A&M University 1991 — 1995
BA, Journalism
DataXu March 2015 - Present
Carat USA March 2012 - February 2015
Organic August 2008 - January 2012
Campbell-Ewald February 2008 - August 2008
PHD Media January 2006 - October 2007
Ford Motor Media October 2005 - January 2006
GM MediaWorks October 2002 - September 2005
EDS October 2001 - October 2002
Beyond Interactive March 2000 - May 2001
Skills
Digital Strategy, Digital Media, Media Planning, Digital Marketing, Media Buying, Analytics, DoubleClick, Strategy, Search Advertising, Rich Media, Online Marketing, PPC, Client Services, Social Media, Web Marketing, Campaigns, Multitasker, Strategic Planning, Strategy Development, Presentation Development, Budgets, Solutions Marketing, Interactive Marketing, Media Negotiation, Team Oriented, Training & Development, Process Development, Process Improvement, Account Coordination, Client Communication, Client Relationship..., Mobile Solutions, Campaign Optimization, Campaign Execution, Media Management, Reconciliation, Budget Management, Nielsen, Performance Metrics, Performance Reporting, Collaborative, Automotive, Supervisory Skills, Research, Global Strategy, Programmatic, Data
Education
Michigan State University 1995 — 1999
BA, Communication
Birmingham Wylie E. Groves 1991 — 1995
ESPN September 2012 - Present
ESPN March 2009 - September 2012
Starcom MediaVest Group October 2005 - March 2009
GM Mediaworks 1999 - 2005
Skills
Media Planning, Integrated Marketing, Digital Media, Digital Marketing, Digital Strategy, Mobile Marketing
Education
Carnegie Mellon University 1995 — 1999
Bachelor of Science, Business
The Designory/EG+ February 2014 - Present
Cavalry 2013 - 2014
Critical Mass 2011 - 2013
Fathom Communications 2010 - 2011
Tribal DDB 2007 - 2009
Team Detroit 2004 - 2007
Doner 2002 - 2004
D'arcy Advertising May 2000 - August 2000
GM Mediaworks May 1999 - August 1999
Skills
Interactive Marketing, Integrated Marketing, Digital Marketing, Digital Strategy, Interactive Advertising, Advertising, Mobile Marketing, Digital Media, Online Advertising, Social Media Marketing, Creative Strategy, Media Planning, Relationship Marketing, Social Media, Creative Direction, SEM, Direct Marketing, Email Marketing, Outdoor Advertising, Marketing Communications, Online Marketing, CRM, Facebook, Strategy, Social Networking
Education
Michigan State University 1997 — 2002
Bachelor of Arts, Advertising
Viacom January 2011 - Present
WE tv January 2008 - December 2010
Oxygen Media April 2000 - December 2007
A&E Television Networks February 1999 - March 2000
GM Mediaworks July 1998 - February 1999
NBC Sports July 1996 - June 1998
Education
Rutgers University-New Brunswick 1991 — 1995
BA, Communications
Kelley Blue Book June 2012 - Present
Kelley Blue Book February 2012 - June 2012
Kelley Blue Book - KBB.com November 2006 - January 2012
Kelley Blue Book - KBB.com November 2003 - November 2006
PHD May 2003 - November 2003
GM Mediaworks April 1998 - May 2003
Bozell Worldwide > FCB March 1995 - April 1998
Yaffe & Company July 1994 - March 1995
Skills
Interactive Advertising, Advertising, Radio, Television, Media Buying, Media Planning, Digital Media, Digital Marketing, Interactive Marketing, Online Advertising
Education
Michigan State University
BA, Advertising
Walsh College
MBA, Business Administration and Interactive Marketing
The Weather Company July 2015 - Present
Jumpstart Automotive Group January 2013 - Present
Vibrant Media July 2010 - January 2013
Source Interlink Media August 2006 - July 2010
J. Walter Thompson March 2005 - August 2006
i33 communications LLC October 2004 - March 2005
GM Mediaworks July 2002 - October 2004
Motor City Interactive September 2001 - June 2002
Rawhide Internet Services, Inc March 2001 - August 2001
Beyond Interactive July 1998 - February 2001
Skills
Media Buying, Direct Marketing, SEO, Direct Response, Automotive, Digital Marketing, Digital Strategy, Digital Media, Online Advertising, Advertising, Media Planning, Integrated Marketing
Education
Central Michigan University 1994 — 1998
Advertising / Marketing
PHD June 2014 - Present
Carat USA March 2012 - April 2014
OMD USA May 2009 - March 2012
PHD Worldwide May 2008 - May 2009
Starcom MediaVest Group 2005 - 2008
GM Mediaworks April 2004 - October 2005
Skills
Television, Digital Media, Media Buying, Media Strategy, Broadcast, Online Advertising, Advertising, Video, New Media, Proficient in Datatech, Fluent in DDS
Education
University of Delaware 1999 — 2003
BS, Psychology
Mindshare June 2015 - Present
Starcom MediaVest Group June 2012 - May 2015
Mindshare November 2011 - August 2012
MindShare April 2010 - January 2012
Mindshare - Team Detroit September 2007 - March 2010
PHD 2005 - 2007
GM Planworks 2000 - 2005
Yahoo! April 2002 - September 2002
GM Mediaworks 1997 - 2000
Skills
Media Planning, Digital Media, Media Buying, Digital Marketing, Digital Strategy, Mobile Marketing, Project Management, Online Advertising, Integrated Marketing, Social Media Marketing, Media Strategy, Marketing Strategy, Interactive Marketing, Online Marketing, Marketing Communications, Mobile Advertising, Advertising, Management, SEM, Analytics, Social Media, New Media, Leadership, Email Marketing, Strategy, Advertising Sales, Marketing
Education
Harvard Business School 2015 — 2015
Women's Leadership, Organizational Leadership
Walsh College 1994 — 1996
BA, Business management and Marketing
NBCUniversal Owned Television Stations June 2014 - Present
Lewis Floor & Home November 2006 - June 2014
GM Mediaworks January 2003 - September 2005
MindShare August 1999 - December 2002
JWT July 1987 - July 1999
Skills
Integrated Marketing, Digital Strategy, Digital Marketing, Market Research, Sales, Customer Service, Interactive Marketing, Mobile Marketing, Merchandising, Direct Marketing, Social Media Marketing, Sales Management, Account Management, Marketing Communications, Media Strategy, Media Planning, Advertising, Media Buying, Business Strategy, Broadcast, Digital Media, Online Advertising, Advertising Sales, Sponsorship, New Business Development, Marketing Strategy, Retail, Interactive Advertising
Education
University of Minnesota-Twin Cities 1984 — 1986
BA, Communications and Psychology double major
University of Colorado Boulder 1982 — 1984
English
Assembly Media Arts + Sciences August 2011 - Present
Detroit Media Partnership December 2010 - July 2011
Everyday Health Network August 2008 - April 2009
PARADE Magazine October 2005 - August 2008
GM Mediaworks April 1999 - September 2005
Papert Company January 1995 - March 1999
Campbell-Ewald Advertising March 1993 - January 1995
Leo Burnett - Southfield November 1988 - March 1993
Leo Burnett Advertising 1988 - 1993
Skills
Publicity, Media Planning, Media Buying, Integrated Marketing, Online Advertising, Digital Marketing, Digital Media, Advertising, Social Media, Creative Direction, Advertising Sales, Strategy, Online Marketing, Lead Generation, Interactive Advertising, Strategic Partnerships, New Media, SEM, Interactive Marketing, Mobile Marketing, Mobile Advertising, comScore, Media Strategy, Digital Strategy, Mobile Devices, DoubleClick, Rich Media, Social Media Marketing, Email Marketing, Marketing Strategy, Direct Marketing, Marketing Communications, Management
Education
Rochester College 2009 — 2011
B.S. Organizational Leadership
Macomb Community College
General Studies
Shift Digital February 2015 - Present
Shift Digital December 2013 - February 2015
Crain Communications September 2011 - December 2013
Organic April 2010 - October 2011
UM January 2010 - April 2010
Organic July 2008 - January 2010
Tribal Fusion February 2008 - July 2008
PHD Worldwide August 2005 - January 2008
GM Mediaworks 2001 - 2005
Doner Advertising 1998 - 2001
Skills
PPC, Interactive Marketing, New Media, Advertising, Mobile Marketing, Online Advertising, Digital Strategy, Media Planning, Mobile Advertising, Email Marketing, Online Marketing, SEM, Digital Marketing, Integrated Marketing, Social Media Marketing, Lead Generation, Web Analytics, Marketing Strategy, SEO, Analytics, Sales, Digital Media, Interactive Advertising, Strategy, Media Buying, Social Media, Advertising Sales, Direct Marketing, Media Strategy, Search Advertising, Content Strategy, Display Advertising, Google Analytics, Television, Google Adwords, Ad Networks, Radio
Education
University of Detroit Mercy 1989 — 1993
Orion trading April 2014 - Present
Starcom MediaVest Group August 2011 - April 2014
Starcom MediaVest Group April 2007 - August 2011
GM MediaWorks September 2004 - April 2007
General Motors Mediaworks April 2002 - September 2004
Skills
Media Buying, Broadcast, Digital Marketing, Digital Media, Digital Strategy, Integrated Marketing, Interactive Marketing, Advertising, Media Planning, Mobile Advertising, Mobile Marketing, New Media, Online Advertising, Sponsorship, Strategy
Education
Florida Atlantic University 1999 — 2001
Bachelor of Science (BS), Communications
the midas exchange, a WPP company, Powered by GroupM May 2010 - Present
GroupM April 2008 - Present
Mediaedge:cia 2004 - April 2008
MediaVest World Wide 1994 - 2004
GM Mediaworks 1993 - 1994
Lintas 1990 - 1993
Education
Rutgers, The State University of New Jersey-New Brunswick 1986 — 1990
The Mosquito Authority February 2012 - Present
Aldert Root Elementary School July 2013 - June 2014
Excite@Home 1999 - 2001
Excite 1997 - 1999
GM Mediaworks 1994 - 1997
Education
The University of Georgia 1991 — 1993
MMC, Mass Communication
University of Virginia 1987 — 1991
BA, English
Darlington School
OMD Media Direction October 2010 - Present
Starcom MediaVest Group April 2008 - October 2010
GM Planworks September 2005 - March 2008
GM Mediaworks January 2000 - September 2005
Skills
Multicultural Marketing, Media Buying, Media Strategy, Integrated Marketing, Brand Management, Marketing Research, Sponsorship, Consumer Behaviour, New Media, Advertising, Marketing Strategy, Digital Media, Digital Marketing, Social Media Marketing
Education
New York University 2014 — 2016
Master of Science (M.S.), Integrated Marketing
City University of New York-Baruch College 2010 — 2012
Certificate, Project Management
City University of New York-Baruch College 1995 — 1999
Bachelor of Business Administration (B.B.A.), Marketing
Helm May 2010 - Present
SPX Corporation May 2006 - May 2010
GM Mediaworks August 2002 - October 2005
J. Walter Thompson/MindShare July 1996 - July 2002
Skills
Account Management, Project Management, Process Improvement, Cross-functional Team..., Leadership, Marketing Strategy, Marketing, Management, New Business Development, Salesforce.com
Education
Macomb Community College 1990 — 1992
Siena Heights College 1989 — 1990
ESPN December 2011 - Present
ESPN March 2009 - December 2011
Starcom MediaVest Group October 2005 - March 2009
GM Mediaworks June 2004 - October 2005
Skills
Digital Media, Integrated Marketing, Online Advertising, Digital Strategy, Digital Marketing, Media Planning, Advertising, Social Media, Social Media Marketing, Mobile Advertising, Media Buying, Sales Operations, Business Development
Education
University of Michigan - Stephen M. Ross School of Business 2001 — 2004
Bachelor's Degree, Business, Management, Marketing, and Related Support Services
White Plains High School 1997 — 2000
NBA Entertainment November 1995 - Present
NBA-TV 2004 - 2007
NBA 2004 - 2007
National Basketball Association 1998 - 1999
GM Mediaworks February 1995 - October 1995
Skills
Live Events, Television Production, Video Production, Sports Marketing, Sports, Television, Video, Entertainment, Producing, Media Production, Event Management, Broadcast, Broadcast Television, Production Managment, Video Editing, Sponsorship, Final Cut Pro, Avid, TV Production
Education
Boston University 1990 — 1994
BS, Communications - TV Production
Universal McCann 2014 - Present
Starcom October 2005 - 2013
Ford Motor Media November 2002 - September 2005
Ford Motor Media October 2001 - November 2002
AllAdvantage.com March 2000 - September 2000
J. Walter Thompson September 1998 - March 2000
Doner Advertising December 1997 - September 1998
McCann Erickson May 1997 - November 1997
The State News August 1994 - May 1997
GM Mediaworks June 1996 - August 1996
Skills
Bilingual in Cantonese..., Microsoft Office..., DDS, Double..., Data management, Analytics, Demographic Media tools, Evidon, comScore, Digital Media, Digital Marketing, Online Advertising, Market Research, Media Planning, Media Buying, Account Management, Business Development, Process Improvement, Mobile Media, Database Marketing, Auditing, Diversity Marketing, Contract Negotiation, Print Negotiation, Advertising, Digital Strategy, Outdoor Advertising, Microsoft Office, Interactive Marketing, Integrated Marketing, Mobile Advertising, Online Marketing, Social Media Marketing, Management
Education
Michigan State University 1993 — 1997
Bachelor of Arts, Advertising
Lansing Community College 1995 — 1995
Computer
Saatchila Interactive Communications SupervisorSaatchi and Saatchi2006 - Present
Bankrate.com 1999 - Present
GM Mediaworks June 2001 - October 2005
Education
Howard University
BS, Public Policy / Communications
Group M Matrix 2005 - Present
Mediaedge:cia 2005 - Present
McCann Erickson May 2004 - October 2005
mccann 2004 - 2005
lci 2004 - 2005
McCann-Erickson (IPG) 2004 - 2005
GM Mediaworks 2004 - 2005
LCI/McCann Erickson 2004 - 2005
Carat USA 1998 - 2005
Aegis Media Americas 1998 - 2004
Education
California State University-Fullerton
BA, Communications, Advertising
GRMS IT Consulting March 2012 - August 2014
Bank of America June 2009 - November 2011
Bank of America May 2006 - November 2008
Verance Corporation February 2005 - September 2005
The Mediaedge September 2003 - February 2005
GM MediaWorks 2000 - 2003
Skills
Program Management, Project Management
Education
Siena College 2003 — 2004
BA, Marketing & Management
OMD USA August 2014 - Present
OMD October 2010 - Present
Mindshare 2003 - 2010
Mindshare 2001 - 2003
Mindshare September 1999 - March 2001
Ogilvy & Mather October 1997 - September 1999
GM Mediaworks 1994 - 1997
Lintas 1993 - 1994
Lintas 1991 - 1993
Skills
Negotiation, Media Strategy, Digital Strategy, Online Advertising, New Media, Marketing Communications, Team Leadership, Portfolio Management, Television
Education
Baruch College, City University of New York (CUNY) 1987 — 1991
BBA, Advertising (Marketing)
Maureene Hay Media Services 2009 - Present
PHD-US August 2006 - May 2009
Dailey & Associates August 2003 - July 2006
GM Mediaworks 2002 - 2003
Initiative Media/Western International Media 1995 - 2001
Skills
Client Service, Media Strategy..., Media Planning, Media Research,..., New Business Development, Negotiations..., Presentation/Communicati..., Progressive Staff..., Manpower Allocation, Team Building, Training Programs, Effective Time..., Trouble Shooting, Outdoor Advertising, Online Advertising, Staff Management, Negotiation, Broadcast, Media Strategy, Strategy, Direct Mail, Marketing, Advertising, Radio
Education
San Jose State University
Thermo Fisher Scientific December 2014 - Present
Emergency 9, LLC (dba Dead Zero Putting Disk) February 2013 - Present
American Eagle Outfitters September 2007 - January 2014
University of Pittsburgh Medical Center June 2004 - July 2007
SFX Sports Group September 2000 - September 2004
GM Mediaworks April 1999 - September 2000
Ketchum Advertising 1986 - 1999
Skills
Marketing, Advertising, Business Development, Social Media, Marketing Strategy, Negotiation, Mobile Marketing, CRM, Sponsorship, Social Media Marketing, Sports Marketing, Event Planning, Strategic Planning, E-commerce, Digital Marketing, Integrated Marketing, Online Advertising, Online Marketing
Education
Bucknell University 1979 — 1983
Bachelor of Science (BS), Geology
Self Employed; Myself only; Greater New York Area August 2004 - Present
GM Mediaworks January 2002 - August 2004
Phase2Media June 2000 - March 2001
Skills
Copywriting, Writing, Editing, Blogging, Creative Writing
Education
University of Scranton 1992 — 1996
Bacehlor of Arts, English
Therafit 2012 - Present
The Asante Samuel Foundation 2011 - Present
Abound Connections 2010 - April 2012
Capturetainment July 2009 - 2010
Clear Channel 2006 - 2009
Clear Channel Communications-WHTZ 'Z100' 2006 - 2009
Metro Networks/Westwood One 2003 - 2006
GM Mediaworks 2000 - 2003
HUNTER & HAMERSMITH ADVERTISING 1998 - 2000
Grey Group 1996 - 1998
Skills
Public Relations, Advertising, Creative Development, Social Media, Online Marketing, Special Events, Integrated Marketing, Broadcast, Radio, Video, Promotions, Writing, Online Advertising, Creative Direction, Sponsorship, Social Networking, Brand Development, Social Media Marketing, Digital Media, Event Management, Marketing, Radio Advertising, Media Planning, Web Analytics, SEO, New Media, Facebook, Advertising Sales, Media Buying, Digital Strategy, Blogging, Email Marketing, Marketing Communications, Interactive Marketing, Interactive Advertising, Digital Marketing, E-commerce, SEM, Copywriting, Marketing Strategy, Management
Education
Fashion Institute of Technology 1992 — 1997
The Well April 2006 - Present
Starcom Worldwide 2004 - 2005
Starcom Worldwide Los Angeles 2003 - 2005
GM Mediaworks November 2001 - November 2003
KB Home January 2001 - November 2001
Starcom MediaVest Group May 1994 - January 2001
Starcom MediaVest Group 1999 - 2001
Education
University of Illinois at Urbana-Champaign 1990 — 1994
Kelley Blue Book January 2007 - Present
Doner November 2006 - January 2007
PHD USA August 2002 - November 2006
PHD 2002 - 2006
GM Mediaworks February 2000 - August 2002
J Walter Thompson March 1999 - February 2000
Mindshare 1999 - 2000
The Berline Group October 1997 - February 1999
Skills
Negotiation, Mobile Marketing, Media Planning, Media Buying, Online Advertising, SEM, Digital Strategy, Digital Media, Digital Marketing, DoubleClick, Interactive Marketing, Lead Generation, Advertising Sales, Advertising, Mobile Advertising, PPC, Online Marketing
Education
Oakland University 1994 — 1999
Bachelor's Degree, Business/Corporate Communications
Chippewa Valley high School 1992 — 1994
diploma, general
east detroit, HS 1991 — 1994
diploma, general
UM WW August 2013 - Present
AT&T April 2012 - August 2013
Specific Media August 2011 - April 2012
AutoTrader.com December 2005 - August 2011
AOL July 2004 - December 2005
GM Mediaworks 2001 - 2004
Beyond Interactive November 1999 - May 2001
Skills
Digital Media, Online Advertising, Advertising Sales, Online Marketing, Negotiation, Advertising, Sales Management, Automotive, Digital Marketing, Marketing Strategy, Analytics, E-commerce, Media Buying, Contract Negotiations, Interactive Marketing, Sales Operations, Google Adwords, Social Media Marketing, Mobile Advertising, Marketing Communications, Strategy, SEO, Sales, New Business Development, Customer Retention, Mobile Marketing, Market Research, Email Marketing, Integrated Marketing, Market Planning, Competitive Analysis, CRM, Product Marketing, Salesforce.com, Search Advertising, Lead Generation, Customer Acquisition, Web Analytics, Contract Negotiation, Account Management, SEM, Behavioral Targeting, Direct Marketing, Sales Process, PPC, B2B, Marketing, Sales Presentations, Strategic Partnerships, Media Planning
Education
Niagara University 1994 — 1998
30+ Years of Experience November 2014 - Present
STAR 99.1 WAWZ-FM August 2010 - March 2014
Star 99.1 WAWZ-FM March 2009 - August 2011
Press Communications 2005 - 2008
ABC Radio Networks 1998 - 2005
GM Mediaworks 1997 - 1998
Y&R Brands 1994 - 1997
Gaynor Media 1986 - 1994
Skills
Advertising, Broadcast, Radio, Sales, Radio Advertising, Radio Broadcasting, Radio Promotions, Online Advertising, Digital Marketing, Advertising Sales, Facebook, Sales Management, Media Buying, Social Media Marketing, Media Planning, Digital Media, Media Relations, Copywriting, Television, Leadership, Voice Over, Social Networking, Entertainment, Sponsorship, Marketing, New Media, Integrated Marketing, Mobile Marketing
Education
Rutgers, The State University of New Jersey-New Brunswick
Siemens Power Generation Services April 2015 - Present
Integrated Metal Products, Inc. January 2014 - April 2015
Walt Disney Parks and Resorts February 2012 - October 2013
The Auto Club Group January 2007 - February 2012
The Harvard Drug Group March 2006 - October 2006
GM Mediaworks October 2004 - September 2005
General Motors R*Works March 2003 - October 2004
AFFINA April 1993 - September 2002
Skills
Marketing Research, Analysis, Market Research, Leadership, SPSS, Marketing, Strategy, Marketing Strategy, Management, Microsoft Office, Advertising, PowerPoint, Microsoft Word, Customer Insight, Analytics, Customer Service, Microsoft Excel, Training, Web Analytics, Survey Design, Proofreading, Editing, Project Management, Relationship Building, Data Analysis, People-oriented, Client Relations Skills, Proposal Writing, Office Administration, Project Coordination, Meeting Planning, Document Management, Interviewing Skills, Diversity & Inclusion, Coordinating Schedules, Appointment Scheduling, Meeting Scheduling, Team Building, Consumer Insight, CRM, Tracking Studies, Event Research, Panel Management, Vendor Relationship...
Education
Walsh College of Accountancy and Business Administration 1990 — 1993
BS
Macomb Community College 1986 — 1991
AAS
Valparaiso University 1985 — 1986
Clarkston High School 1982 — 1985
Diploma
Television Bureau of Advertising June 2002 - Present
GM Mediaworks 1998 - 2002
Tribune Corporate Sales 1992 - 1997
Blair Television 1979 - 1991
WCBS-TV 1977 - 1979
Skills
Audience Measurement, Media Research, Television, Nielsen, Advertising Research, comScore, Digital Media, Marketing Research, Customer Insight, New Media, Qualitative Research, Broadcast, Media Planning, Online Research, Market Research, Quantitative Research, Radio, Analytics, Consumer Behaviour, Marketing, Media Buying, Digital Strategy, Segmentation, Integrated Marketing, Media Strategy, Mobile Marketing, Primary Research, Competitive Intelligence, Advertising Sales, Advertising
Education
Barnard College 1963 — 1966